Posts Tagged‘company video’

6 Best Video Marketing Editing Software in 2023 (Pros/Cons)

Posted February 20, 2023 No Comments

It’s no secret that great company video marketing editing software can help you produce professional grade videos for platforms like Instagram, TikTok, Vimeo, or YouTube.

If you’re a content marketer you’ll know that well-produced product videos are a more engaging form of media than photographs alone and can reduce a customer’s hesitation in making a purchase.

Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each videographer has their own specific needs, so we’ve run down some of the most useful features as well as pros and cons of each tool.

6 best free video editing software

HitFilm Express
Lightworks
iMovie
VideoPad
DaVinci Resolve
VSDC Free Video Editor

1. HitFilm Express

G2 ⭐ rating: 4.5/5

Available for: Mac and Windows

Price: Free; $349 for the Pro version

Watermark: No

If you don’t have a lot of experience with company video marketing editing, HitFilm may feel a little advanced at first—it’s used to produce Hollywood-style films—but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. (HitFilm does ask you to share a social media status update when you download the software, but that’s a small price to pay.)

HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge time saver when editing. It also offers cool 3D effects for films, music videos, and even YouTube videos, plus features you’d find in a paid video editing software, like 4K video, 360-degree editing, and a library of special effects.

Features include:

Professional video editing with motion tracking, color pickers, and cropping tools
Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
An auto-stabilizer to make shaky footage look smooth
Unlimited video and audio timeline track creation
An adaptive trimmer that lets you re-trim your clips after adding them to the timeline
Ability to copy a group of attributes from one clip and apply them directly to another or to a whole project
Audio mixer for fine-tuning sound for professional quality output
Various transition options, such as push, zoom, and dissolve

2. Lightworks

G2 ⭐ rating: 3.5/5

Available for: Windows, Mac, and Linux

Price: Free; $24.99 per month for Pro version

Watermark: No

Lightworks includes a simple and intuitive interface, so it’s easy to pick up. It also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list.

Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.

Features include:

High-quality simple trim functions for fast and precise video editing
Speed optimization, letting you continue to edit while importing new content
Multicam editing for syncing clips from multiple cameras
Real-time team project sharing with full control over which user has editing access
Easy sharing of videos, with fast export to YouTube, Vimeo, Facebook, and Instagram
Support for a wide range of video formats

3. iMovie

G2 ⭐ rating: 4.3/5

Available for: Mac

Price: Free

Watermark: No

Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. It’s an easy way to build powerful videos to boost your YouTube marketing efforts.

A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements.

Features include:

Support for 4K resolution, allowing users to create cinema-quality films
Cloud-storage functionality that allows you to work on the same project from your iPad, iPhone, and Mac
Dozens of studio-quality title animations for professional-looking credits
Stylish, contemporary video filters built for specific film genres, such as Western and sci-fi
Built-in music, sound effects, and voiceover recording so your sound and picture editing are always consolidated
Speed controls that let you make high-octane action scenes faster and sports highlights slower

4. VideoPad

G2 ⭐ rating: 4.1/5

Available for: Mac, Windows

Price: Free

Watermark: No

VideoPad is a great option for anyone who wants to create high-quality videos without spending a dime. With VideoPad, you’ll find all kinds of simple and easy-to-use features—such as 3D video editing and a sound effects library—to try different video compositions and styles.

You can edit your videos with special effects, overlays, texts, and transition, as well as use color adjustment and sound effects. Then export your finished video to YouTube, Facebook, Google Drive, and other mobile devices, quickly and easily.

The only drawback is that it may be too simple for advanced video editors. It doesn’t come with as many advanced features as some of the other free video editing software on this list, but with options to add light effects, fine tune colors, and overlay text and images, there’s enough here to make it worth the free download.

Features include:

Double built-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing
Pre-made customizable transitions for polished professionalism
Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them directly from within the software
Social media sharing and publishing tools to share videos online instantly
A large library of video transitions and visual effects to customize videos
Video optimization tools, such as stabilization

5. DaVinci Resolve

G2 ⭐ rating: 4.6/5

Available for: Windows, Mac, and Linux

Price: Free; $269 for the full Studio version

Watermark: No

DaVinci Resolve combines professional 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials.

DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. This software Resolve’s complex features may be too extensive for some users, but its free version is perfect for more advanced projects.

Features include:

Dual timeline for quick navigation, cutting, and trimming
A dedicated trim interface that gives you the ability to edit in minute detail
Intelligent auto-editing that syncs audio and video clips for you
Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and audio
Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow down clips

6. VSDC Free Video Editor

G2 ⭐ rating: 4/5

Available for: Windows

Price: Free; $19.99 for Pro version

Watermark: No

VSCD’s desktop video marketing editing software is available as both a free and a paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects. VSDC is a popular editing software for GoPro footage.

If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Features include:

Color-correction tools for a more professional look
A full suite of transitional effects
Easy-to-use image filters, similar to what you’d find on Instagram
Mask tools for hiding, blurring, or highlighting specific elements
Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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What Does a Wedding Planner Actually Do?

Posted January 27, 2023 No Comments

It is becoming much more common for couples to enlist additional support for all kinds of things, it might be hiring a cleaner for your home, ordering your food shopping online or getting help with decorating the house. So, why should the planning of your wedding be any different? But, if you haven’t planned a wedding before, how do you know if you actually need the extra help? You’ve cleaned your house before so you should know how valuable it is to pay someone else to do it. The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

wedding videographers, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Full Wedding Planning

From start to finish, your wedding planner will be there to support you throughout the entire wedding planning process. From finding the perfect venue, sourcing suppliers, creating the design for the wedding, managing the budget and co-ordinating; all the plans in the lead up to and on the day to ensure you both, and your families, remain as stress free as possible throughout.

Partial Wedding Planning

You may be enjoying a lot of the wedding planning process but just need some guidance on a few of the elements. Partial planning is always a bespoke service as they want to ensure you are getting the support that you need. For example – there’s no point in them taking on the design and styling of the wedding if you have that all under control. They’ll take on the parts that you are finding challenging or stressful, allowing you to really enjoy planning your special event. They’ll be on hand whenever a questions crops up, and they will be there on the day to ensure that everything runs smoothly.

wedding filmmakers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Wedding Co-ordination

Often called ‘on the day’ co-ordination, but don’t be fooled; you get support for so much more than just the one day! They get involved with clients around six weeks prior to their wedding day. They’ll talk through everything that you have planned and will bring it all together to create a schedule for the day (often including set-up and take down days). They take on the contacts with suppliers for those final arrangements and are on hand to support the couple in the lead up to their big day. They’ll be there on set-up day to run through everything one final time (which is vital as something has almost always changed on that penultimate day!). On the actual wedding day they will be there for as long as you need them. Often this means they are some of the first ones on site and the last to leave. They will spend the day liaising with suppliers, ensuring everything runs smoothly and allowing you and your guests to have the best wedding day ever!

wedding videographers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

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Wedding Cinematographers Explain What a Video LUT is

Posted January 20, 2023 No Comments

Colour grading is one way to improve the appearance of your footage as well as serve your storytelling vision. That’s why many wedding filmmakers, editors, and colourists who are working on a film use Look Up Tables, or LUTs, to save colour grades as templates to help speed up the process. Our wedding videography experts will have you know you don’t need to be working on a film to use LUTs to help personalise and brand your videos. If you’re wondering how you can get started with colour grading to speed up your workflow and produce better looking footage for your business, we’ve certainly got you covered. The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

wedding cinematographers, wedding filmmakers — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

What is a LUT?

The term “Look Up Table” sounds a bit mathematical – and we suppose in a sense it is! Every digital image is made up of pixels, and each pixel is made up of colours. A LUT is like a spreadsheet that accounts for every possible colour an image can have and says one colour should actually look like another colour. To put it simply, LUTs are like a filter, but more accurately, a colour-grade-preset for your footage.

Types of LUTs

wedding filmmakers, wedding videography — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

LUTs are used in a couple of different ways , so our wedding cinematographers have broken it all down for you…

Creative LUT

One type of LUT is a “creative LUT,” and this is used to add a specific look to your footage. The colours shift after it’s applied to the footage. An example of a creative LUT could be where the blues are pushed to a cyan, and the shadows are pushed from being black to slightly cyan as well.

Conversion LUT

Another use of LUTs is to convert flat, desaturated footage back into a typical colour space. This is referred to as a “conversion LUT.” Many cameras can shoot in flat colour profiles, which is often called LOG. These colour profiles look fairly bland as raw footage, but what’s happening behind the scenes is absolutely magical. Amazingly, when you shoot in LOG, your camera is capturing even more colour information and latitude than you would with a normal colour profile.

wedding cinematographers, wedding videography — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

All of this extra information enables you to fine tune your footage in post. With LOG, you can push and pull your colour grade much further than with a default colour profile. That means if something was over-exposed, under-exposed, or if you have a high-contrast shot, LOG footage will give you much more flexibility in post.

What Can Wedding Videographers Capture?

Posted January 13, 2023 No Comments

The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day!

What Moments Will Your Wedding Video Capture?

People like you – couples planning their wedding – hire professional wedding videographers in order for you to relive the most magical moments of your day; your vows, reception toasts, the dancing, and all the little moments in between. To preserve those memories as they happen and share them with others, a wedding video is certainly a must. But what are the exact wedding day moments that will your wedding videographers will capture?

Pre-Ceremony Excitement

Shots of the bride, groom and the wedding party getting ready are simply a must! Whether your bridesmaids are in matching robes or the groomsmen are throwing back brews, make sure your wedding videographers have enough flexibility in the wedding day schedule to capture moments with both spouses at their getting ready locations.

Bride and bridesmaids getting hair and makeup done.

Bride getting buttoned or zipped into her wedding dress.

Bride putting on her jewellery or shoes.

Pinning boutonniere on the groom.

Keep in mind, a wedding filmmaker cannot be at two places at once. So, if the getting ready locations are a great distance away, you may want to consider hiring two videographers if having pre-ceremony moments with both people are of importance to you.

Details of Your Day

You have worked hard to plan every single detail of your wedding; from the way your reception napkins are folded, guests favours set at the table settings to your centrepieces and invitations. If having those details captured through wedding cinematography are important to you, list out what you would like your wedding filmmaker to capture. Your wedding videographers don’t necessarily need to set specific time aside to capture these items, but just in between the larger moments they are already focusing on.

Invitation suite, jewellery, and your ‘something blue’

Exterior shot of the church or of the venue

Interior wide shot of the church or the venue

Altar

Flowers

Wedding program

Additional Wedding Videographers Shots:

Table name tags

Gift table

Wide shot of reception room

Closeup of place settings

Guest favours

Centrepieces

Your Wedding Ceremony

Once everyone has arrived at the venue, your videographer should make their way inside. You’ll want everything from your flower girls to your “I do’s” to be on film. Remember to point out key guests to your wedding videographers, as you’ll probably want a few crowd shots as well.

Guests being escorted down the aisle

Musicians performing (if any)

Groom waiting at the alter

Bridal party walking down the aisle

Processional

Vows

Exchanging of rings

The first kiss

wedding cinematography, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Introduction as a married couple

Recessional

Bride and groom leaving the venue

The joy that is captured during the ceremony is so incredibly special and will be highlighted beautifully, so you can see your love come to life each time you watch the final wedding video.

Your Romantics Session

This is the time of your special day, either directly before or after your ceremony, that you and your spouse kiss, pose, twirl, and dip for the camera! Your wedding filmmaker will be right along side your wedding photographer capturing the shots of just the two of you or group shots with the bridal party at your favourite locations.

First look

Moments with bridal party

Specific locations with your spouse

Reception Moments

There’s a lot of moving pieces, so make sure your wedding videographers have a list of all the necessary shots when it comes to your reception. How much your wedding filmmaker is able to capture of your reception is heavily dependent on how many hours you have your videographer booked for. These key reception moments are (very likely) a sure thing:

Bridal Party & Newlywed Grand Entrance

Cake cutting

First dance

Parent dances

Best man and maid of honour toasts

If you pre-planned to have your wedding videographers stay for the entire reception or most of it, then you can expect a lot of great dance floor footage, too!

Anniversary dance

Guests dancing

Bouquet and / or garter toss

Last dance

The Unexpected Moments

Some of the most exciting wedding day moments are taking place behind the scenes, some of which you’re not even a part of. Even with a prepared list of shots you want captured, it’s important to allow enough breathing room in your wedding day schedule for your wedding videographers to be able capture those unexpected opportunities.

Watch for the ring bearer and flower girl to giggle as they are walking down the aisle.

Grandparents taking a twirl or two on the dance floor.

These emotional moments add personality to your wedding cinematography video and making it uniquely you.

Posted January 9, 2023 No Comments

Tech Trends And Predictions That Will Shape company video In 2023

There are thousands of stories of invention, innovation, and discovery playing out across the technology industry at this exact moment. They are real but largely unseen until an event – a data breach, a cloud outage, a social movement – brings them to our attention. Filming technology trends are good for videography company video productions.

The cloud and AI are no longer frontiers. The digital economy is the new tech green space. Nearly 8 out of every ten companies have experienced at least one cloud data breach. The transition to net-zero will be as disruptive as the industrial revolution.

Businesses need to separate the trends from the hype to capture competitive value. That’s what drives my annual ritual of making tech predictions for our next orbit around the sun. The future is beginning to take shape, and here are my predictions for tech trends coming in the year ahead.

Trend #1

An Accelerating Attack Surface Will Demand More and Future-Proof Security Innovations

In the billion-dollar race to protect, detect, and respond to an expanding attack surface, we will see risk management melding with business innovation capabilities. Compromised credentials, misconfigurations, and malicious and inadvertent misuse of resources have been at the center of security discussions. Videography company videos.

Application and API Security (CNAPP)
As modern cloud-native applications are becoming drivers of business, protecting the underlying application environment is critical. In 2023, developers will get more and more support from various tools that help speed up development cycles and allow them to better manage and secure distributed application architectures with an emphasis on delivering exceptional, secure digital experiences. We will also see continued movement toward tools that allow developers, site reliability engineers and security experts to collaborate more seamlessly on these outcomes.
Quantum Cryptography
Transmitting keys poses a fundamental risk to security, as keys can be harvested and decrypted later. While Post Quantum Cryptography (PQC) is a potential stop-gap solution, it’s unclear if PQC schemes could be broken in the future. Quantum Key Distribution (QKD) is poised to be particularly impactful because it avoids distribution of the keys over an insecure channel. In 2023, in preparation for a post-quantum world, we will see a macrotrend emerge with adoption of QKD in datacenters, IoT, autonomous systems, and 6G.

Trend #2

Experience Economy Solutions Will Deliver Actionable Business Insights and Performance

Full-Stack Observability Tied to Business Outcomes
A significant problem with monitoring has always been too much data with too little context and business correlation. The evolution of application monitoring toward full stack observability will increasingly provide a view relative to business context. When applied systematically, this can dramatically speed up response and optimize business operations in real time. In 2023, business context will become widely recognized as an integral part of monitoring and visibility outcomes.
Traces and OpenTelemetry
In the year ahead, there will be a significant shift toward the open-source ability to grab information from multiple domains that were previously siloed and then develop modern applications that rely on distributed tracing embedded in the actual experience. OpenTelemetry will become the leading open-source standard behind how IT teams consume data to enable observability over the IT stack from the network and infrastructure to applications and the internet.
Edge Native Application Development Frameworks
As edge devices become smarter, and process, manage, and drive insights closer to the user, there is growing need for edge-native application ecosystems. In 2023, we are seeing growing adoption of application development frameworks for the edge replete with new data management, compliance and security APIs coupled with novel AI/ML toolchains. This is the beginning of a world where the edge will be operated by horizontal software platforms – groups of small, generic computers scaled to deployment needs and consumed as a service.

Trend #3

The New Phase of Digital Transformation Will Be Led by Smart Connectivity and Networks

Resilient and agile supply chains can be a weak link or great competitive advantage. Predictive techs move us away from using isolated data analysis to real-time decision making. Models are designed to be elastic and scalable to complex regulatory and service-level requirements.

IoT/Supply Chain Resiliency
Enterprises and logistics providers will increasingly utilize IoT to bring greater visibility into their supply chains in 2023. IoT and other technologies will not only play a larger role in bringing better resiliency and efficiency into supply chains but can also help to improve IT/OT network management. As a result, organizations will start to reconfigure supply chains around predictive and prescriptive models including smart contracts and distributed ledgers. This is a major transition toward more sustainable business practices and circular supply chains.
Predictive Networks
In the year ahead, the network will become more experience-centric with increasing capabilities to predict end user experience issues and provide problem-solving options. Companies will increasingly access predictive technologies in integrated, easy-to-use SaaS offers. This represents an important step toward a future where connectivity is powered by self-healing networks that can learn, predict, and plan. Predictive networks will be powered by the same predictive analytics that are gathered from myriad telemetry sources.

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Wedding Videography: Is it worth it?

Posted January 6, 2023 No Comments

Over the years the idea of having wedding videography to capture your special day has become increasingly popular. Many wedding photographers are now also offering video services alongside their photography because many cameras that take gorgeous photos are also capable of capturing high quality videos. In the right hands, can be edited and produce stunning and cinematic visuals. That not only capture the magic of your wedding day, but allow you relive it every time you re-watch it. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal why you should invest in a wedding videographer…

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Relive the Day

What is the main reason why wedding videography is worth budgeting for alongside a photographer? A wedding video allows you to relive those important moments from your wedding day for many years to come. Your wedding day is full of love and excitement. So capturing moments like the first kiss, the parents dance and the send-off. Will let you see and remember every single minute of those moments. With a well-produced wedding video you’ll be able to see your day go from preparation to the moment you and your partner are sent off to start your journey as a married couple, all edited together to look beautiful and cinematic in just a 7- 10 minute video.

Hear the Love

A photo is worth a thousand words, but a video with crystal clear audio will let you hear the emotions and see how you and your loved ones felt throughout your wedding day. Many family members make sincere and touching speeches for the couple getting married and to capture every word and replaying it years down the line will help you remember how special the entirety of the day was. Many videographers also take audio into consideration when they create your wedding videos. They want to make sure that not a single word or moment is missed. Make sure when you’re consulting videographers that you ask about audio because you wouldn’t want to miss the amazing speeches and kind words people say about you and your partner on your magical day.

Have An Unplugged Ceremony

You definitely want an unplugged ceremony, we promise. Hiring a videographer will capture the moments that you and your guests were able to be completely present for. Without all of their distracting phones in the way. Not only are videographers professionals who know where to stand to get that perfect shot. They also won’t ruin the visuals of your day in order to get it.

Wedding Videography Costs

Once you’ve decided you’re ready to hire a videographer, the next step is to carefully work them into your wedding budget. On average, wedding videographers can cost anywhere from around £1,000 to £5,000. We have provided a break down of what these costs entail:

Time — how long your videographer is present at your wedding will definitely impact their cost. Some wedding videographers create specific packages. Those include both the amount of time that they’ll spend at your wedding and then editing costs in order to create your video. Understandably, more time is more money. And if you want your videographer to cover other wedding events, such as your rehearsal dinner. This will cost you more.

A second shooter — if your wedding videographer needs a second shooter or an assistant, this might also increase their costs. If you’re able to find a photographer who doubles as a wedding videographer, you might be able to get a lower rate since you’d be hiring just one vendor to capture your day. However, keep in mind they’ll likely work as a team if this is the case, so you should still expect to add a second shooter.

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The finished products — after all the filming, your videographer will then provide you with an edited highlight reel and wedding film. You may even get some b-roll footage. This takes both time and effort for your videographer to create a film that is completely perfect for you.

Extras —nowadays, many videographers offer drone footage, Super 8 films, USB drives, as well as other extras. Depending on what type of film you would like, you may have to pay a little extra.

Travel—If your wedding videographer has to travel a long distance to be present at your wedding, you’ll probably have to pay for their fuel, airfare, hotel, or any other travel-related expenses.

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What are the Most Popular Wedding Ceremonies Across the World?

Posted December 30, 2022 No Comments

Cultural wedding traditions and rituals have evolved over thousands of years all around the world. Currently many wedding traditions are still linked to other customs, superstitions or even the environment around us. The best wedding videographers at our wedding cinematography company have revealed the most popular wedding ceremonies from around the world…

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India ‍

Indian weddings are big, bold and extremely beautiful. An Indian wedding is jam-packed with traditions and customs, guests, as well as celebrations which can span across 3 days! Traditional Hindu wedding dates are determined by a pandit (priest). Who uses the stars to discover the couple’s most favourable date to get married. On day one of the celebrations the bride and her female family members take part in ‘mehndi’. This is where they have their hands and feet henna-ed, and ‘sangeet’, a small reception where the bride’s and groom’s families come together for the first time for a celebration. The third day is the ceremony and reception, which could last a whopping 16 hours! There is a procession where the groom greets his parents and bride’s parents at the ‘manadap’. Where everyone removes their shoes to enter the sacred space to await the bride’s arrival. During the wedding ceremony the couple are physically bound together and step around a sacred fire followed by greeting their guests and also receiving blessings.

China‍

When setting the date, the couple will visit a fortune teller, Feng Shui Master or Monk to determine the best date to get married based on their birth dates in addition to their star signs. Interestingly, the bride and groom have a wedding photoshoot prior to the wedding in order for them to get the perfect shots and display the photos at the ceremony. It’s also becoming increasingly popular for newlyweds to book a European trip for their honeymoon so that they can have photos taken wearing their wedding attire in front of famous European landmarks! On the morning of the wedding, it is customary for the groom to pick up the bride – often a lively affair which can involve fireworks, gongs, drums and even dancing!

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A child walks in front of the procession with the groom as a representation of fertility. Upon arrival, the groom will be greeted by their family. To then put him to the test where Chuangmen (door games) take place. The games typically include eating something spicy, sour or bitter and answer multiple questions about the bride to win approval of the bride’s family. After winning the game the groom hands over a red envelope. Which containins money to the bridesmaids so they can essentially ‘surrender’ their friend.

The groom’s final challenge is to find the bride’s missing shoe and place it on her foot. Before carrying her to the traditional Chinese tea ceremony held within the bride’s family home. The wedding banquet is an opulent eight hour event hosted by the parents of the bride and groom. The food served to the guests is extremely symbolic – a fish course represents abundance, a suckling pig signifies the bride’s purity, a poultry dish is served for peace and a sweet lotus seed symbolises fertility. ‍

Denmark ‍

Prior to a Danish wedding, the bride has a pine archway built outside her home either on her pathway or attached to her doorway. This is known as a ‘Gate of Honour’. The groom traditionally buys the bride her wedding bouquet. However the bride must purchase her own shoes (and must not sell them after!). After the wedding ceremony, the male guests take off the groom’s shoes in order to cut holes in his socks. Some say this is to prevent other women from seducing him, and others say the bride should repair the socks to prove she is going to be a good wife.

Danish weddings are absolutely filled with kisses! During the wedding reception if one guest starts to stamp their feet and the rest of the party join in. The bride and groom are required to duck under the table to kiss. If guests start tapping their cutlery against their plates or glasses, the married couple must stand on their chairs to kiss. In addition to this, when the bride leaves the room, the female guests rush to kiss the groom on his cheek and vice versa, if the groom leaves then the male guests kiss the bride on the cheek. Finally, all guests are expected to eat a slice of the wedding cake. As it is deemed as bad luck for the marriage if they don’t. ‍

Italy ‍

cinematic wedding videographers, wedding cinematography

The day before an Italian wedding, the bride must isolate – and surprisingly not because of Covid! She must stay away from the groom and is only permitted to look at her reflection in the mirror if she removes an accessory – a shoe, glove or earring. Moreover, on the night before the big day the groom arranges to serenade his bride underneath her window. The bride doesn’t know what time this will be and is awoken by the sound of music. Which is being played by musicians outside the window. Friends and family are notified what time this will take place so they can witness the unfolding of this event. Traditionally bomboniere which is an organza bag filled with sugared almonds or confetti, is stacked into groups of five. The bomboniere are given to guests as wedding favours and are representative of health, wealth and fertility. Finally, during the wedding ceremony the newlyweds must smash glass. The more pieces shattered on the floor, the better as they represent the longevity of their marriage.

What are the Most Popular Wedding Videography Trends?

Posted December 23, 2022 No Comments

Wedding photos are something extremely popular and banal today, but they remain an integral part of the celebration of each couple – opening the exchange of rings, raising the bride’s hands after signing, the first piece of cake, passionate dance along with many other exciting performances. All this over time remains forgotten and hidden deep in a box somewhere in your home. A beautiful memory that we unfortunately rarely remember over the years. The wedding videos captures all those moments that the photos capture quickly – the exchange of rings, lifting the bride in her arms and taking her out of the ritual hall, signing, congratulations, the first dance, smiles and the overall joy of the event. It creates timeless memories and captures the most beautiful moments of your wedding day. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends.

If you are reading this article, you are are more than likely already planning how your wedding video will look like and you are trying to come up with its best look so that your video does not look dry, tasteless and even uninteresting. You may even be debating which wedding videographer to choose for your special day. It is important to know that the video recording of this special day must be entrusted to an experienced person in order to have the necessary quality, creativity, but also to be able to keep forever the joy and happiness of your wedding.

Wedding Videography trends 2022 – 2023

Retro wedding video, but with a modern flavour

Not surprisingly, the style of wedding video recording has changed many times over recent years. In 2020, the tradition of shooting and editing wedding videos has changed dramatically and even become unrecognisable. The strongest trend in 2020 was for the video to be shot entirely as an independent film. Retro wedding video, but with a modern flavour is the completion of the trend for the wedding videographer to shoot videos in black-and-white. Something that in the 21st century for the couple would likely seem boring. You can always have a video of your wedding, shot in its full colour range, but sometimes it’s good to make the day look old-fashioned and somewhat different. An interesting way to recreate the best moments of your wedding day, which mean very much to the couple.

Wedding Videography in journalistic style

In 2020, the tendency for some couples to have their wedding video in a “documentary” style became increasingly more established. As for the journalistic style – this is simply just capturing the events as they happen. A videographer who makes a journalistic-style video will actually capture the events of the day as they occur. You will still find beauty and elegance with this “documentary” style of editing.

Freezing

A few wedding shots with elements of “freezing” is not necessarily a bad idea. Although this would cost you a lot of lost time and nerves to make the guests “freeze” at least for a moment, sometimes the result is not what you actually expected. It would be an extremely challenging task for your wedding videographer to show all your guests together. Then you can choose moments for a wedding video with just the bride, groom, grandparents, parents and your closest friends.

Drone video recording

The idea of a drone hanging in the air over your wedding ceremony, especially when it is outdoors, may appear to be an unconventional idea. However, drones that are more for play can show great results. The drones can capture beautiful shots of your wedding ceremony and venue, which would be difficult and even impossible for a wedding videographer to make from the ground. This is not just about the shots in which the guests of your wedding ceremony are gathered in the middle of a picturesque garden part of a huge castle.

3D montage in wedding cinematography

Of all the existing visual effects, without a doubt, 3D definitely captures the best wedding memories. For this reason, 3D montage wedding cinematography has become a leading trend in wedding videography in 2020. If you like this unusual idea, you could include a 3D montage in your wedding video and even in your wedding photos.

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What Makes a Good Wedding Videographer?

Posted December 16, 2022 No Comments

What Makes a Great Wedding Videographer?

At Modus Weddings, we believe that some of the same things that make a great wedding photographer are mirrored in a great wedding videographer. The difference between the two skill sets in the latter involves motion, which requires a dedicated approach to visual storytelling. A great wedding videographer will bring depth to your love story by integrating angles and scenery through a combination of artistry and technology. A great videographer operates with both poise and precision while simultaneously incorporating the details of cinematography, experience and passion. The complexity of capturing your wedding event in motion requires substantial talent as well as knowledge of how movement is recorded, and we have both. The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer.

Cinematography Is So Much More Than Capturing Video Footage.

wedding videographer, wedding filmmakers — The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

Cinematography can be described as the art of motion-picture photography and filming. It involves angles, framing, and movement techniques using multiple cameras, lenses, filters, and lights while making artistic and technical decisions in relation to the imagery. At Modus Film, we embrace all the onscreen visual elements related to your filming locations and apply them to your love story in the style that most successfully reflects your commitment to each other using a narrative that is as unique and beautiful as your relationship.

Experience Is Counted In More Than Years Behind the Lens.

Great wedding videographers should have more than a strong technical knowledge of camera equipment and a thorough understanding of filming techniques. They have an eye for detail in addition to a mind for fast invention. While skill and experience are of importance, so are the intangible qualities that allow our wedding videographers to stand apart. These consist of…

wedding videographer, wedding cinematographers — The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

• Strong communication skills
• Excellent listening ability
• Vivid creativity and innovation
• Formidable team management skills
• Editing and post-production aptitude that flawlessly ties together each shot

We are inspired by each of our couples in distinctive ways, which begins with having real conversations that help us to bring our clients’ visions to life. You and your person are unique, and so are the things you want to incorporate into your wedding videography, from your wardrobe decisions, site selections, and how you want the brilliance of each of these captured. Truly partnering with our clients allows their wedding cinematography to reflect and celebrate their exclusive love story through a cinematic lens. By choosing our wedding package, you will receive exceptional service and attention to detail.

wedding videographer, wedding filmmakers, wedding cinematographers — The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

A Guide To Social Media video production Branding – UNUM

Posted December 5, 2022 No Comments

In a digital age, we are exposed to social media video production every day. Whether for personal or business use, social media provides us with an opportunity to communicate and share content in real-time. This is what makes it so unique from a marketing perspective.

Facebook alone has 1.79 billion daily active users worldwide. Instagram boasts 1 billion monthly active users, LinkedIn sits at 675 million monthly active users, and Twitter reports 186 million daily active users. There are also over 2 billion logged-in monthly users reported worldwide on YouTube.

Having a presence on social media shows the world that your business is current and approachable. It also provides your customers with a unique way to learn more about your brand and forge a personal connection with you. This is precisely why social media branding needs to be a vital part of your marketing strategy.

Author and speaker Dave Willis says it well: “Don’t use social media to impress people; use it to impact people.”

Social engagement

‍Social media engagement is some form of interaction between the customer and the brand, which takes place within social media networks.

Once you’ve clearly defined the essence of your brand, the next step is to focus on how you want to engage with your audience. Engagement should be an important part of your branding strategy. It allows you to measure whether the content you’re creating is resonating with your audience.

You know your brand’s personality best. So, when thinking about your target audience, consider what type of voice and content will resonate. When building your branding strategy as it relates to engagement, you may want to ask yourself the following questions:

Is your brand voice formal or familiar? This may depend on what type of company, products, and/or services you provide. Content Marketing Institute provides some great tips on how to find your brand voice.
How frequently do you plan to post and engage with your followers? This could vary based on the size of your team and bandwidth. A general rule of thumb is to post at least once per day on each social media platform, but 1-3 posts daily are ideal. There are many online resources that provide great research on the best times to post based on individual social networks. And it goes without saying that an UNUM account can assist in planning, prepping, and publishing your content across multiple platforms.
Will you respond as yourself or as the voice of the company? Will there be just one person posting on behalf of the brand or more? If you will be responding as a company, you will want to ensure that you have written social media guidelines and protocols in place.

The benefits

There are many benefits to creating a social media branding strategy. Taking the time to do this will only enhance your overall marketing efforts. Remember that your content should be driven by your target audience. Don’t be afraid to communicate with your customers to find out what’s working and what’s not. The more you understand their needs, the better your engagement rates will be.

The payoff? As you increase brand awareness, you will gain more followers. This will garnish more leads, conversion, sales, growth, and ultimately customer loyalty. Your success will be determined when your marketing strategy delivers against your business goals. So, make no mistake that social media branding is a crucial piece of the puzzle.

“It’s important to be where your audience of potential customers is today, and where they might be tomorrow. It’s better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot

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