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Posts Tagged‘covid 19’

What are Instagram reels, Instagram for business

Posted August 10, 2021 No Comments

Like all social media apps, TikTok’s future is uncertain therefore Instagram has taken this uncertainty and is hoping to lure some creators away. They can do this with the rollout of a direct competitor, Reels, which has been launched in more than 50 countries ,including the US, UK, Japan, and Australia, on both IOS and Android. This blog will help you understand how to maximise Instagram for business and your video marketing across social media marketing.

Ready to kick start your social media marketing?

Similar to TikTok, Reels lets people create short-form videos set to music or another audio that can be shared with friends and followers and discovered while browsing the app. It’s the newest opportunity for Instagram to bring in users, increase the amount of time people spend in the app every day, and establish itself as a video entertainment platform. Reels allows people to record videos up to 15 seconds long and add popular music, as well as an array of filters and effects, over top of them. For businesses looking to  use Instagram for business, reels are a great way to build a following and improve video marketing, Instagram has revamped its Explore page to create a specific landing spot for Reels at the top of the screen that people can vertically scroll through. This is similar to TikToks “For You Page.”

Since Instagram Reels is TikTok’s rival, it’s worth discussing how they’re similar and/or different. The essence of Instagram Reels and TikTok is the same: providing users with a creative space to create and share short videos with others. They come with creative options, allowing users to make their best possible clips, especially when using Instagram for business.

Let’s do a comparison

Instagram reelsTikTok
A new feature inside the overarching Instagram eco system.A platform 
Users can create a 15 second video maximum Video time limit up to 1 minute long
Duet and local file uploads are not currently supportedUsers can “duet” one another’s videos and also react to them 
Reels disappear after 24 hours All video stay on TikTok unless deleted
Social media marketing guide

Are you ready to try Instagram for business?

In terms of social media marketing it can be too soon to say Instagram Reels will be successful as its predecessor, Stories. But one thing for sure is that it gives you a new way to create more compelling content, better understand your followers, and increase your reach on Instagram. So, just give it a try. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. When Instagram Stories was first launched in 2016, it was called a Snapchat clone. But Instagram Stories quickly surpassed Snapchat in daily users and has become an effective channel for brands to build their audience.With that in mind, brands should grab the opportunity to be the first creators on Instagram Reels and engage a new kind of audience, people who prefer quick and easily digestible content. Besides, brands can collaborate with new creative talents to experiment with Reels content they create. 

Here’s how to do it: 

Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to help create your reel, including:

Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.

Effects: Select one of the many effects in the effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.

Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.

Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding friends into your reel.

Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.

So lets get ready to maximise Social media marketing

Whether you have a public or private account, you can share your reel to your Story, close friends, or in a direct message. If you do so, your reel will behave like a regular Story. It will not be shared to Reels in Explore, it will not appear on your profile, and it will disappear after 24 hours.

One more thing about Reels is that they sit  in the Explore page, a place that more than 50% of Instagram accounts use every month. If your reel is shown on this page, you have a huge chance to expose your brand to new followers. If big names like Maybelline, Sephora, or Louis Vuitton have been using Reels from day one, and if you’re already using Instagram for your business, why not give Reels a try?

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working! We are Social media marketing experts.

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Best Canon Cameras For Vlogging & Social Media Production

Posted April 23, 2021 No Comments

The Best Canon Cameras For Vlogging & Social Media Production

Vlogging is a great way for people to really get to know you and your business – and to film a vlog, you need a vlogging camera. Whether you want to become an influencer with thousands of followers, or like our video marketing agency just connect with your clients and prospects. Social media production companies will tell you all the time to just let them take care of content creation but we are telling you to do at least 50% yourself! This is especially true if you are doing corporate video production material. It’s true that there are already many vloggers out there, but friendly, creative individuals with a strong message will always find a way to be heard especially during COVID.

Our Video Production Company Love Canon


Now, the friendliness and message are up to you. But when it comes to the best Canon cameras for vlogging, the three listed here will make it fun and easy for you to bring your ideas to life, while giving you the video quality and creative control you need to create a polished vlog. All three Canon vlogging cameras have built-in Wi-Fi and Bluetooth, so you can share your videos and pictures instantly by wirelessly transferring your creations to your smart device to upload to social media. We work a lot with individuals like Mr Doodle who do lots of vlogging such as YouTube.

1. Canon EOS 250D

An ideal entry-level Canon studio vlogging camera

• Sensor: 24.1MP APS-C
• Screen: 8cm Vari-Angle Touchscreen
• AF system: Dual Pixel CMOS AF with Face and Object tracking and movie Eye Detection
• Max video resolution: 4K (3840 x 2160)
• Lens system: Compatible with EF and EF-S lenses
• Audio: Microphone input

This light and portable DSLR packs plenty of power and impressive specs. Its fully articulating flip-out, Vari-Angle, screen helps you find the perfect angle when filming yourself at home or in the studio. Its helpful Guided User Interface also takes you through the various features and explains how to create different effects. The Canon EOS 250D is the perfect camera for the vlogger looking to graduate from a smartphone to something that gives more control over the creative process. Many members in our video marketing company team highly recommend this one.

Breakdown


Dual Pixel CMOS AF with Face and Eye detection ensures that you never fall out of focus when talking direct to camera and moving around your space. When disconnecting the camera from your tripod to shoot B-roll footage, the Canon EOS 250D feels balanced and easy to hold. It’s the larger camera of the three featured here, which makes it easier to maintain a firm grip for smooth, steady shots. Even in corporate video production projects, this one handles bland office lighting well!

As well as all these handy features, investing in an EOS system camera means you have a huge range of accessories to choose from, giving you even more creative flexibility. Compatibility with EF and EF-S lenses means you have plenty of options when choosing focal lengths, and the ability to create a beautiful shallow depth of field. For improved sound quality, there’s a 3.5mm stereo mini jack for attaching an external microphone.

A solid all-rounder, this is the camera of choice for influencers such as Sanne from the YouTube channel Books and Quills, who utilises Canon’s wide range of lenses to achieve smooth, shallow depth of field effects that give her videos a professional edge.

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Top 3 Best Camera contender as voted by our video production company, Kent

2. Canon EOS M50

A versatile mirrorless Canon camera designed for both indoor and outdoor use.

• Sensor: 24.1MP APS-C format
• Screen: 8cm Vari-Angle Touchscreen
• AF system: Dual Pixel CMOS AF with Face and Object Tracking
• Max video resolution: 4K (3840 x 2160)
• Lens system: Dedicated small, lightweight EF-M lenses and EF and EF-S lens compatibility with a Canon Mount Adapter EF-EOS M.
• Audio: Microphone input

The EOS M50 has been developed with video – and vlogging in particular – in mind. For starters, this camera offers up to 143 autofocus points (depending on the lens in use) with Dual Pixel AF that features face and object tracking. Manually selectable focus across the frame means that when you’re shooting action B-roll you can drag your finger on the touchscreen to move the AF point or create a professional pull-focus effect.

Breakdown


The EOS M50 is great at filming in low light. When shooting in 4K, the camera offers sensitivity up to ISO 6400, which means that you can count on clear footage with accurate colours whether you’re filming yourself unboxing products in your lamp-lit bedroom at night or walking through the streets of a capital city in the bright midday sun. If you don’t need to shoot in 4K, then shooting at HD quality enables you to push that ISO range from 100 all the way up to 25,600, which means you can film in the moonlight and people will still be able to see your face!

With the fully-articulating, Vari-Angle screen, you can quickly flip it around and frame yourself on the go for those quick pieces to the camera when strolling through your local food market or trying to balance onboard a ship. The EOS M50 stellar AF system places a square over your face to show that you’re in focus, and the in-camera Movie Digital IS helps ensure steady footage even when you’re shooting handheld.

For creative flexibility, you can use EF and EF-S lenses with a Canon Mount Adapter EF-EOS M, but the compact, dedicated lenses are perfect for vlogging.

What else? Well, there’s a stereo microphone built-in, plus a 3.5mm stereo mini jack for attaching an external microphone. And with the Canon EF-M 15-45mm f/3.5-6.3 IS STM kit lens mounted, The EOS M50 sits nicely in your hand. This means you can film yourself at arm’s length without getting tired, a technique you’ll often see in videos from influencers such as Joel from Gallucks. You will also see this camera used to film many of your favourite TikToks.

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Top 3 Best Camera contender as voted by our video production company, Kent

3. Canon PowerShot G7 X Mark II

The pocket-sized, out and about Canon vlogging camera

• Sensor: 20.1MP BSI 1.0
• Screen: 7.5cm Tilting Touchscreen
• AF system: Continuous AF with Face and Object Tracking31-point AF; 4-stop lens shift-type IS, Intelligent IS with 5-axis Advanced Dynamic IS & Auto Level
• Max video resolution: Full HD (1920 x 1080) at 60fps
• Filter: ND filter built-in

The Canon PowerShot G7 X Mark II is a pocket-size, large-sensor compact camera with a built-in 24-100mm (equivalent) f/1.8-2.8 lens. The combination of the lightweight and large sensor makes it a beast for vloggers. You can put it in your pocket and take it with you wherever you go – it’ll take whatever life throws your way. The built-in lens is lightning quick, which means you’ll never miss a moment and the flip-up screen makes framing yourself on the go a total breeze.

Breakdown


The Canon PowerShot G7 X Mark II performs superbly in all light conditions, whether it’s blazing sunshine or a lamp-lit bedroom, which makes it a perfect out and about the camera. You can see just how clean its footage is in the videos from Ellie of the YouTube channel doyouknowellie, who shoots from dawn until dusk.

The Canon PowerShot G7 X Mark II gives you a huge focal range with tons of reach. So at a sports event, for example, you can take in the whole scene and then zoom right into the 100mm end of the focal range and capture the action. Then zoom back out, flip up the touchscreen, press the screen and record your reaction! Though in situations like this you will probably want us, the best video marketing agency in Kent.

The Canon PowerShot G7 X Mark II also boasts superb face detection and tracking mode. This means you can move around freely, throw your hands up in the air in excitement and show your reaction to what’s going on, all without worrying that your face will drop out of the zone of sharpness.

You’ll be able to capture incredibly steady movie footage even at full zoom, and even when panning or on the move, thanks to the 5-axis Advanced Dynamic IS to counteract camera shake.

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Top 3 Best Camera contender as voted by our video production company, Kent

Conclusion

So there you have it, our complete top 3 breakdowns of the best vlogging Canon cameras. Good luck with your own social media production projects and corporate video production tasks! You can see what magic we can do for some of our clients.

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

How has COVID-19 impacted Entertainment and Social Media Video Production?

Posted April 12, 2021 No Comments

Although entertainment – with the exception of live performances – is easily consumed away from public places, the production process of most content even those in social media production still often includes significant human contact and is therefore at risk from COVID-19. Our video marketing agency looks deeper at the issue examining the Corporate Video Production sector.

Not all is Lost

Not all media industries are equally affected, however, restrictions and guidelines concerning groups of people and home-based working have already started to hit the filming of TV shows and movies, with many projects put on hold. Meanwhile, staples of linear TV such as soap operas (many of which have older, therefore potentially at risk cast members), quiz shows, game shows and reality TV are all likely candidates to halt Social Media Video Production. In music, recording studios are closing down, creating a similar supply chain challenge. If the pandemic persists long enough to keep the population home-bound for months, both music and Corporate video production agencies are going to start running out of new content to deliver to their audiences. Games, however, are a very different story, with many games publishers able to continue the development of games with work-from-home workers. This is a distinct market advantage. Podcast creators and social talent are similarly well placed. In fact, independent content production as a whole is well positioned to overtake other competitors. Not at all like our video marketing agency.

Live entertainment

Consumption of entertainment in venues (encompassing sports, cinema, music, theatre, clubs) is significantly more impacted in the short term by COVID-19. However, recovery should transpire in the mid-to long term. Sports events and their Social Media Video Production have been particularly hard hit and are one of the first sectors to respond, initially playing games behind closed doors and then stopping the leagues and events entirely. The consumption hole that sports have created, for both live and televised sports, is an opportunity for other forms of entertainment to fill. TV rights deals face the risk of re-evaluation if the shutdowns firmly continue. Live music is another high-profile victim, as testified to by the share price tribulations of Live Nation. Live streaming of concerts is still nascent and COVID-19 may have come a little too early for the sector to truly capitalise. Nevertheless, there is already a groundswell of activity that will grow – through promoters may find themselves cut out of this new value chain. Once the pandemic is over, however, live music will return to strength as the unique experience of being at live music cannot be fully replicated digitally.

Consumption of Social Media Video Production

Although the leisure industry may be facing a near-term Armageddon, entertainment is set for a boom. During the last recession, consumers enveloped, allocating more time in with entertainment at home rather than spending to go out. Even without considering extra time from potential unemployment and under-employment, the average working consumer has another 15% of their waking hours addressable by Social Media Video Production content by Corporate Video Production companies.

Outlook 

While there are plenty of evidence-based models to predict the likely impact of a global recession, modern-day evidence for the impact of a global pandemic is barely adequate and largely theoretical. The economic impact of the COVID-19 crisis on a Video Marketing Agency is unchartered territory. It is however likely that those companies who offer Social Media Video Production have the confidence and ability to invest in growing through and beyond the pandemic will be best placed once the crisis abates.

One of the unintended consequences of the COVID-19 crisis may be a creative renaissance. In the history of artistic output, adversity often results in the most powerful creativity. Creatives from scriptwriters, through songwriters to special effects designers, may find themselves inspired to craft some of the most poignant and impactful work they have ever created. We may be on the verge of the golden era of songwriting by established artists combining the raw emotion they felt in their youth with the learned creative professionalism that comes from being a professional artist or songwriter.

Video Marketing Agency Against the Industry

Indeed, the media industries as a whole not just a Video Marketing Agency may come out of the COVID-19 crisis with the most powerful creative ideas they have ever had. However, in no way does this suggest this is a good thing for the economic predicament of creators, nor does it diminish the duty of care that content companies have for their creative talent during this incredibly difficult period, The Global Pandemic. Many creators will face economic hardship unlike any other that they have experienced, and there is responsibility right across the value chain for helping struggling creators throughout the COVID-19 pandemic. Some may even find themselves forced out of creativity altogether.

Conclusion

However, Corporate Video Production platforms such as Netflix have thrived during this time, with 15.8 million accounts being added between January and March, smaller organisations in the industry have endured severe losses. Broadcasting companies are severely suffering from the lack of advertisement as companies have been restricting their marketing budgets in anticipation of the recession which is sure to follow COVID-19.

The closure of clubs, bars and restaurants has now made the potential income of musicians and comedians decrease dramatically. This has led to mass rescheduling with a very large amount of events and shows etcetera, but this doesn’t necessarily solve the problem as many will feel unsafe attending mass gatherings once the virus has passed. Furthermore, in the current period of lockdown venues have no income and therefore are unable to pay their staff. Consequently, this could lead to venues having to close which will evidently have a detrimental effect on Corporate Video Production as a whole. There is a real possibility that the industry may never fully recover from the setbacks Covid-19 has caused.

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us defining a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.