Posts Tagged‘creative video production’

What Is 360 Degree Video Content And How Can You Benefit?

Posted March 27, 2023 No Comments

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Everybody is talking about 360 degree interactive video marketing, but what does it really mean? Can it really reshape business videos and video production companys the way people say? How would you benefit from this type of online video content?

We are increasingly approached by people wanting to know about 360 degree interactive video, and it’s easy to understand why it’s becoming so popular. People are 66% more likely to watch it, and they do so for 44% longer, plus the way they interact with it produces lots of useful feedback. One study found that 360 videos produce twice as many conversions as traditional ones, with click-to-purchase rates up to 14 times as high.

Sound good? Read on to find out more.

The History of 360 Videos

So, what is 360 video?

360 video is an engaging type of video content which has gained popularity in recent months with Facebook and Youtube. It allows the viewer to move around the camera without limits, giving them control of what they see.

It’s a technology immediately making a splash, after the Immersive Media Company put a 360 panorama camera in the middle of a basketball court, marketers immediately saw the potential of this, but it took another nine years for the video production company to release a panorama camera – the spherical Dodeca System – to the wider market. This was a system inspired by the multifaceted bug eyes found in nature, developed through science to revolutionise filming in studio and outdoor settings.

360 film: The Latest Trends

Since then, 360 video has come a long way. The idea of being able to watch a sequence and click anywhere, at any time, to change perspective, was popularised in computer games and became even more popular with the invention of Virtual Reality headsets like Oculus Rift and Google Cardboard. These innovations gave users access to a more compelling experience. The 360 video camera technology was picked up by Google Streetview and started to be used in industries like security, whilst UK film studios began to investigate the potential of live 360 film for events.

The big breakthrough came in March 2015, when a YouTube 360 video platform was launched. With Facebook 360 video facilities appearing later that year, the potential of the system for advertising became clear. If you put it on your website, you could increase click to purchase rates by as much as 14 times.

The benefits of 360 video

There are clear benefits of 360 degree video content when including it in your marketing strategy. Aside from the unlimited possibility it gives to viewers and content creators; it encourages engagement and, through this, has over 3 times the conversion rate of traditional video content. Your audience will respond better to your marketing efforts if they have immersive, 360 degree content to interact with.

70% of marketers who have used 360 videos say it has increased engagement for them.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

9 Benefits Of Using Snapchat For Video Marketing

Posted February 6, 2023 No Comments

Ready to feel old? It’s been 12 years since Snapchat found its way to millions of phones. Although some social media apps end up suffering from a slow, painful death, Snapchat has stood the test of time – even with TikTok bursting onto the scene. Video marketing videos for business.

Going from 127 users in 2011 (when it was known as Picaboo) to turning down a $3 billion offer from everyone’s favourite entrepreneur Mark Zuckerberg, the app continues to be a go-to for many brands and their marketing videos for business strategies.

When you aren’t knee-deep in the Vogue Noir and Neon Horn filters, Snapchat is a great video marketing tool for marketers looking to reach millennials and Gen Z’ers. Here are some valuable benefits of using Snapchat for video marketing videos for business.

Examples of how big-name brands use the app.

Drive traffic
Boost engagement
Build brand awareness
Connect with a younger demographic and attract new followers
Influence purchases
Offer another way to consume content
It shows you’re human
Build trust
Prove you’re one of the cool kids

1. Drive traffic

Snaps are designed to have a short lifespan. You receive an image or video, you click on it and after a few seconds, poof – it’s gone. Although it might seem a bit counterproductive, it can actually help drive traffic. Making snaps that are meant to disappear creates a sense of urgency to them – your audience doesn’t want to miss them.

Use them to add personalisation, highlight special offers and showcase fun events and you’re well on your way to driving traffic towards your brand.

2. Boost engagement

This is perfect for marketers who are hosting events, want to showcase their company culture or use them in an integrated campaign.

Snapchat offers on-demand geofilters, which means you can create custom filters people can use. Whether it’s attendees or company employees, people can take pictures using your filter and post anywhere they want, boosting engagement.

3. Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it’s a proven method. Whether it’s through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience – especially since the app has over 265 million daily active users.

Bacardi

Bacardi produced a lens experience that reached over 2.5 million Snapchatters throughout the 10-week campaign. They also used Snap Ads and Commercials to create horizontal videos to promote their slogan in each scene, resulting in a 24% share rate to promote the brand image.

Subway

Subway used animated emojis in their Stories with close-ups of their new sandwich to raise awareness with a younger demographic. By doing this, they managed to increase their reach by 25.2%.

Taco Bell

Taco Bell ran the most successful campaign in Snapchat history. The Cinco de Mayo lens turned users’ heads into a massive taco shell. Pretty simple, right? But it resulted in more than 224 million views in one day.

4. Connect with a younger demographic and attract new followers

Obviously, this depends on your industry and audience (so it’s a good idea to do research first and map out your buyer personas). But if you’re looking to connect with people under the age of 35, Snapchat is the place to be.

82% of all Snapchat users fit this demographic and as they spend around 30 minutes per day using it, you should have no trouble reaching the right people.

5. Influence purchases

Snapchat users are likely to discover new businesses when they aren’t busy sending their mates a selfie using the strangest filter they’ve come across. The app is also designed to connect users with brands using the ‘Discover’ icon, meaning they can see content created by brands using Snapchat for marketing.

Studies show Snapchatters are spending 35% more time in the Discover section every day and 60% are more likely to make an impulsive purchase. This can be a goldmine for your marketing efforts.

6. Offer another way to consume content

Blogs, eBooks, LinkedIn posts, videos – you probably already have a variety of ways you create content for your users. Chances are your competition is doing the same. Why not elevate your content and social media marketing efforts by creating even more engaging content through Snapchat?

With features like drawing over Snaps, adding music and polls, you can make your content stand out. Check out what National Geographic do on social media below. They create Stories by compiling Snaps and encourage Snapchat users to click-through to the website and read more once the Story is complete.

7. It shows you’re human

Marketers don’t exactly have an amazing reputation among customers but you can use Snapchat to show you’re human, not just folks who are aggressively trying to help your sales team close more deals. With Snapchat, you can show your followers and audience that you’re more than a business – you’re people.

It gives you a chance to put your brand’s personality in the spotlight. If people relate with your Snaps, they’ll be more engaged. And when they’re engaged, they’re more likely to buy.

Cisco has done a great job of this, using Snapchat to showcase their company culture and the humans behind the brand. Since the launch, millions of people have viewed their Stories with an average completion rate of 60-70%.

8. Build trust

Uploading content on Snapchat isn’t the only way to engage with your audience. It gives your followers a chance to reply and send you direct messages. But unlike other platforms, only you and the person messaging you can see if you’re responding, meaning it’s easy for you to just blank them.

That’s not a great idea. Use Snapchat to offer personal responses to make followers feel special. 68% of customers say they stop using a particular brand because they don’t think the company cares about them. Show them you do by not ignoring their messages and that you care about what they have to say.

9. Prove you’re one of the cool kids

Any potential customer wants to know you’re using the latest development in your industry as it shows you’re a leader, not someone that gets left behind. They want innovation. Step into their shoes for a second. If you went on a website and it looked like it belonged in the 90s, wouldn’t you feel like the business is also outdated?

The way your company acts and looks has a powerful influence on a person’s impression of your business. Sure, TikTok is all the rage right now, but that doesn’t mean you should neglect Snapchat. It shows potential customers you’re up-to-date with trends and a modern business they should buy from or work with.

Snapchat needs to be in your marketing arsenal starting today. 63% of Snapchat users visit the app daily, 49% visit it several times a day and based on overall mobile usage, the app is in second place worldwide out of every other app.

It shows how much marketing has and continues to evolve. From content and email marketing, we’re now looking to apps like Snapchat and TikTok to reach even wider audiences. Inbound marketing shows no signs of slowing down either, so we decided to outline just how much inbound marketing has evolved.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Wedding Video Impacted by Personal Vows

Posted February 4, 2023 No Comments

Personal wedding vows are a great feature for your wedding video, and creates love and faith in the other person that defines a life commitment like nothing else. Because the commitment is so distinct for those who honour it, as it is meant to be honoured, the standard marital vows may not always be enough to express the unique feeling an individual has for their chosen love. Placing a unique stamp on a ceremony with personal wedding vows allows a couple to personalise that extraordinary day when they commit their lives to one another.

Re-writing a long-standing tradition and making it meaningful and at least at par with the standard vows is a bit of a cumbersome task. It is likely you will not want to dispense with the ideas suggested by those vows which have both stood the test of time and evolved to this point.

Wedding video and Importance of Personal Vows

The actual wording of traditional vows varies, but virtually every religion vows are a pledge of faith and love in isolation from adversity. That is, the reassurance is a statement of dedication to the life partner is to be unbroken regardless of circumstance, fate, ill luck, misfortune, or another unexpected calamity. It is good to take this as a historical lesson when considering creating your vows, and it is the perfect place to start.

Personalise your vows with appropriate details

Emotional vows can be based on personalised words or only the lyrics to a meaningful song. The vows are best, however, when they are a genuine, heartfelt declaration to your partner.

Use details about your partner that are appropriate for the audience yet personal enough to express the unique feelings you have for your partner as an individual and make them a part of your personal wedding vows.

Be sure your partner approves the content

Check everything with your partner when you are writing marriage vows on your own. Wedding day, the intensity of the ceremony and the presence of the audience creates a situation that is not the place for awkward surprises that won’t be included in your wedding video.

If you want to include a surprise, you need to check it out with a close friend, relative or confidant — and likely more than one of those. Be sure that everything included is offensive to no one.

Preparation with Vows to Improve your Wedding Video

If you are going with the custom wedding vows, dedicate ten or fifteen minutes a day — perhaps while brushing your teeth or having a morning cup of coffee — to review your progress and add to it every day. This will serve the purpose of refining what you’ve written as well as making you remember it. If you are not a writer and are having trouble getting into the swing, search online for “personalised wedding vows” or “writing your wedding vows examples” to get some inspiration.

It is possible to use existing vows, and many are published and shared all over the internet. Your partner may appreciate your personalisation and creativity, however. When in doubt, just start with the traditional vows and make replacements with words and ideas you like better. Whatever you do, sit down with a piece of paper, and start jotting down ideas — collect your own, collect parts of those you search online, write down the traditional vows, write down snippets of your favourite love songs, extract words from books, etc. The page will always remain blank unless you start writing on it. Don’t expect that what you write has to be perfect immediately, and allow yourself to make mistakes. After collecting some ideas, even if they feel incomplete, that may be the best time to begin consulting with your partner.

The process of putting together something as unique as personal wedding vows to your husband or wife that you are proud of might take weeks even though the vow itself may end up being short. It is okay if it takes a while to distill. It is essential that what you write has impact and meaning.

Read your vow out loud every day in the months before the service

Finally, use the review time you have set daily to read the vow out loud. Doing it every day for several months will help you memorise it, make it flow better when you are reading it, and eliminate mistakes. You probably won’t have to memorise it, but doing so can make it seem more natural when it is your turn to say your ‘personal wedding vows’ aloud to the whole world. Your nerves will likely not be on your side even if you are usually comfortable in front of an audience, but knowing that you are familiar with reciting the words will certainly make it easier to perform your personal marriage vows at your wedding ceremony.

In writing your personal wedding vows to husband or wife, the goal is not so much to wow the world as it is to say something meaningful to your partner, this is amazing for your wedding video. It is okay to have fun. But, understanding the purpose of wedding vows can help you to script one and woo your partner. Personal wedding vows are all about leaving your mark on the moment. Enjoy the process and create something you are happy to share as you share a beautiful day with your partner, family, and guests.

About Our Video Marketing Agency

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We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is A Content Marketing Calendar And Why Should You Use One?

Posted January 30, 2023 No Comments

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing videos for business isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. One of the best tools you can use to keep it all organized is a content calendar. Let’s explore what a content calendar is and why you should use one.

What Is a Content Calendar?

A content calendar is the hub for all your content marketing efforts and one of the most important tools within your marketing toolkit. A content calendar allows you to organize your efforts in a visual manner while enabling clear communication of your campaign schedules and editorial plans.

It’s a transparent depository of what’s due, what’s done, and the status of every content project. It also clearly defines who is responsible for activities related to each piece of content.

A content calendar helps your team, which is often a mix of creative roles from writers to editors to strategists to designers, understand the workflow of each project.

While you may have been using a spreadsheet to keep your content plan organized, this is not sustainable or scalable. Your content calendar needs to be dynamic so it can fulfill its role as the framework for your content strategy and content plan. It enables a holistic view of where your content is and where it’s going. It transforms strategic tenets into actionable plans.

Why You Should Use a Content Calendar

There are many benefits and advantages to using a content calendar. It could revolutionize the way you plan, create, and promote content. Using a content calendar could significantly improve your operations and the quality of your content, which could increase leads and profits.

Here are eight reasons why you should use a content calendar.

1. Keep Your Team Organized and Aligned

How do you currently source or organize ideas? Are content plans scribbled down in notebooks? Or, do you have endless meetings related to the status of projects?

These are both inefficient processes, which are keeping you disorganized. A content calendar delivers a more holistic view of your content strategy. It helps you uncover content gaps and also provides more oversight, so you’re less likely to miss content deadlines!

2. Brainstorm Better

When your content is organized by topics and your team has a clear view of what’s in the works, it can often get them thinking about new ideas. Brainstorming activities to boost your content calendar are essential to delivering compelling, interesting content.

And they can actually happen within your content calendar. You can create an “idea” space that allows anyone involved in the content process to put ideas into one repository. They can then be discussed and fleshed out into projects.

3. Maintain Consistency

Consistency is critical in content marketing. To keep your audience engaged, you have to be delivering content that helps them learn and is also entertaining. If your posting is irregular and not continually connecting with readers, your audience is unlikely to grow. A content calendar keeps your team honest and accountable to the publishing frequency and schedule that you’ve set out to execute.

4. Sustain Your Audience’s Interest

A content calendar offers you the opportunity to see what topics you’ve covered so you don’t duplicate efforts, while also helping you keep to your themes. You will no longer be picking topics at random so you are more likely to keep your audience engaged.

5. Stay Timely

With a content calendar, you can plot out specific events, holidays, or times of year that are important to your audience and your business. This means you won’t miss out on opportunities to leverage these events and get in front of your potential customers with timely content. You can ensure that you have content that speaks to what’s happening in their world, building your credibility.

6. Enable Visibility Across Teams

Content collaboration across large teams can be complicated. Content calendars make it easier. The most effective companies have alignment across teams. With a content calendar, you can employ a resource that helps everyone stay on the same page. Sales, marketing, product managers, and other stakeholders have clear visibility into content efforts, which can improve the relationships among teams and your culture.

Content and social media marketing are two parts of your content marketing strategy. A content calendar enables your social media team to schedule what will be posted and where, allowing you to be more consistent in posting.

Plus, with content automation features available on some content calendar platforms, you can save time in scheduling. This helps you cultivate a better social media presence because you can focus more on interacting with followers, instead of manually publishing posts.

8. Track Performance More Efficiently

Measuring the effectiveness of your content marketing efforts is essential. You need to understand what content is performing well and why so you can replicate it. By using a content calendar that also enables reporting, you can keep an eye on your production and performance metrics and uncover insights to inform your future content plan and make it even effective.

Having a content calendar is critical to your brand’s content marketing success. Thus, it’s not an option anymore. Using a content calendar is a foundational aspect of your content strategy. Now, all you need to do is find the right one for your business.

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What Does a Wedding Planner Actually Do?

Posted January 27, 2023 No Comments

It is becoming much more common for couples to enlist additional support for all kinds of things, it might be hiring a cleaner for your home, ordering your food shopping online or getting help with decorating the house. So, why should the planning of your wedding be any different? But, if you haven’t planned a wedding before, how do you know if you actually need the extra help? You’ve cleaned your house before so you should know how valuable it is to pay someone else to do it. The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

wedding videographers, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Full Wedding Planning

From start to finish, your wedding planner will be there to support you throughout the entire wedding planning process. From finding the perfect venue, sourcing suppliers, creating the design for the wedding, managing the budget and co-ordinating; all the plans in the lead up to and on the day to ensure you both, and your families, remain as stress free as possible throughout.

Partial Wedding Planning

You may be enjoying a lot of the wedding planning process but just need some guidance on a few of the elements. Partial planning is always a bespoke service as they want to ensure you are getting the support that you need. For example – there’s no point in them taking on the design and styling of the wedding if you have that all under control. They’ll take on the parts that you are finding challenging or stressful, allowing you to really enjoy planning your special event. They’ll be on hand whenever a questions crops up, and they will be there on the day to ensure that everything runs smoothly.

wedding filmmakers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Wedding Co-ordination

Often called ‘on the day’ co-ordination, but don’t be fooled; you get support for so much more than just the one day! They get involved with clients around six weeks prior to their wedding day. They’ll talk through everything that you have planned and will bring it all together to create a schedule for the day (often including set-up and take down days). They take on the contacts with suppliers for those final arrangements and are on hand to support the couple in the lead up to their big day. They’ll be there on set-up day to run through everything one final time (which is vital as something has almost always changed on that penultimate day!). On the actual wedding day they will be there for as long as you need them. Often this means they are some of the first ones on site and the last to leave. They will spend the day liaising with suppliers, ensuring everything runs smoothly and allowing you and your guests to have the best wedding day ever!

wedding videographers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

7 reasons to work with a video production company in 2023

Posted January 23, 2023 No Comments

If you are considering working with a video production company videos, you’re most likely aware of the core advantages of the partnership.

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Collaborating with a video production company videos has many obvious advantages, such as using a clear budget to help you tailor your own unique high-quality video. Working with a video production company videos is fantastic for businesses of all sizes. They boost creativity of ideas and remove the hassle of planning, filming and putting together a video by yourself.

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A professional corporate video is an essential step in taking your business to the next level. Video marketing is undoubtedly a great way to add value to your business, which is why many companies integrate it into their strategy. However, there are many other benefits that video production companies provide, which may not be so obvious.

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In this article, we have compiled the obvious and not-so obvious benefits of working with a video production company. Without further ado, here are 7 reasons to work with a video production company.

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High quality, polished content

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Investing in video marketing correlates with enhancing your brand’s reputation. Consumers use the content that your business publishes to get more familiar with the personality of your brand. Having a high production standard improves customer impression of your brand.

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A video production company has a lot of skills that cannot be easily learnt. These include thinking of and planning out ideas, shooting the video with advanced equipment, recording with high quality audio, using lighting to capture the video’s ambiance, and using video editing software. When combined, these factors allow us to create the perfect video for you.

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Quality over quantity applies heavily to video marketing. Your company will receive more traction when you release sleek, high-quality videos, rather than a hundred sloppy videos a day that were lazily put together in under an hour.

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Helps to save and manage time

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Creating a video by yourself, with an employee(s), friend(s), family, or anyone else who has little video expertise, can result in hours being spent to make a video that doesn’t look professional or appealing. A video production company is obviously more efficient than people that don’t specialise in creating media and marketing content.

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Even though the path of learning about video is extremely interesting and rewarding, the process can take a long time to put the knowledge into action. Working with a video production agency ensures that someone gives priority to completing your video with a high standard and low time waste.

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Your input will be necessary in the structure and creation of the video, but you will have plenty of time to focus on other tasks too. When you have dedicated professionals working with you, it ensures that you don’t fall behind on your content.

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Video content is extremely popular

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A successful video marketing campaign has countless benefits such as increasing brand awareness, developing your relationship with customers, building your reputation, just to name a few. Video and digital marketing is the most popular that it has ever been, and it doesn’t show signs of stopping any time soon.

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More traditional businesses may be unfamiliar with digital marketing. Video production companies can assist you in your path to learn about online marketing and help utilise social media and the internet to enhance your whole business.

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Gen Z is the first fully digital generation, they are people who have not lived in a world without advanced technology. This generation spends over 25% of their day online, so it is crucial to market to them correctly. Using the right components in your video will guarantee it’s success. If you would like to learn more, check out our article on How to Reach Gen Z Correctly and Effectively with Your Video Content, here.

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Saves money and offers countless values

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How on earth does hiring a video production agency save money? Hiring a video production agency provides opportunities that you may not get if you work on your own, such as eliminating unnecessary expenditure and provide other valuable benefits that may not be so obvious.

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The answer to the question: through their equipment and expertise. If you decide to DIY your video, factors such as purchasing equipment come into play. Good equipment is obviously a significant aspect of making your video visually attractive. Equipment often stops functioning properly or becomes outdated, working with a video agency removes this problem as we use the latest and update our equipment.

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As we mentioned earlier, video production companies provide more than just shooting the video. Idea generation, shooting, editing, audio and planning strategy all come as a package. The whole process is done by the agency, you don’t need to invest in separate people to work on each part, which saves a lot of money in the long run.

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Engages your customer and motivates employees

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Video marketing is a brilliant way for new customers to discover your business and to keep returning customers. A good video assures that you reach your target market. Viewers love video content, its more entertaining than reading plain text and it allows them to engage with the content easily.

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If done right, the story, visuals and message of your video should enable you to connect with your audience. Using customer feedback on your content can increase engagement as people appreciate when they are acknowledged.

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The company and consumer are not the only parties that can benefit from videos. You can use videos to give information to and train your team and employees. This is less boring than textbooks and saves more time than in-person training sessions.

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Provides a different point of view

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Working with the same ethos may have concealed you and your team from innovative new insights. If you are struggling to come up with innovative ideas or need a push in the right direction, video agencies are excellent at brainstorming imaginative ideas.

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Working with a video production company is not just limited to ideas for your video. You are working with people who are new to your business concept, strategy and ideas, they are bringing in new fresh ideas and opinions that will help to develop your company.

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Video agencies help you present your business in creative ways and offer fresh new perspectives. They can help turn old concepts into wonderful and original new concepts which appeal to your target market and the current generation.

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Beneficial relationship and new future

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Working with production companies once can give your business a boost, but using their skills for the long-term is the real key in consistent success and growth. Working with a company that you already have experience with, is a great benefit that promises good understanding and clear communication as they are familiar with your work ethic.

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Working with a familiar agency also allows you to keep all your content the same style, which indicates that your business is organised and consistent. They also know how to manage the people working on a project like, actors, voice artists, and other individuals: this will prevent any possible carnage on set.

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Eventually, your social media pages will showcase a neat portfolio of your products. Long-lasting and productive relationships are another big benefit from working with a video production company.

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Conclusion

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There are endless benefits to working with a video production company. In today’s world, having a professional corporate video can make huge positive differences for your company. From saving money and time to generating new ideas, video production agencies are an essential tool in advancing your business.

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If you make the smart decision and choose to produce a video for your business, make certain that you work with a video production company to generate the best possible video and receive the best possible results. As social media and the internet grows, so does video and content marketing: make sure you hop on the train before it leaves for good.

About Our Video Marketing Agency

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We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Wedding Cinematographers Explain What a Video LUT is

Posted January 20, 2023 No Comments

Colour grading is one way to improve the appearance of your footage as well as serve your storytelling vision. That’s why many wedding filmmakers, editors, and colourists who are working on a film use Look Up Tables, or LUTs, to save colour grades as templates to help speed up the process. Our wedding videography experts will have you know you don’t need to be working on a film to use LUTs to help personalise and brand your videos. If you’re wondering how you can get started with colour grading to speed up your workflow and produce better looking footage for your business, we’ve certainly got you covered. The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

wedding cinematographers, wedding filmmakers — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

What is a LUT?

The term “Look Up Table” sounds a bit mathematical – and we suppose in a sense it is! Every digital image is made up of pixels, and each pixel is made up of colours. A LUT is like a spreadsheet that accounts for every possible colour an image can have and says one colour should actually look like another colour. To put it simply, LUTs are like a filter, but more accurately, a colour-grade-preset for your footage.

Types of LUTs

wedding filmmakers, wedding videography — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

LUTs are used in a couple of different ways , so our wedding cinematographers have broken it all down for you…

Creative LUT

One type of LUT is a “creative LUT,” and this is used to add a specific look to your footage. The colours shift after it’s applied to the footage. An example of a creative LUT could be where the blues are pushed to a cyan, and the shadows are pushed from being black to slightly cyan as well.

Conversion LUT

Another use of LUTs is to convert flat, desaturated footage back into a typical colour space. This is referred to as a “conversion LUT.” Many cameras can shoot in flat colour profiles, which is often called LOG. These colour profiles look fairly bland as raw footage, but what’s happening behind the scenes is absolutely magical. Amazingly, when you shoot in LOG, your camera is capturing even more colour information and latitude than you would with a normal colour profile.

wedding cinematographers, wedding videography — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

All of this extra information enables you to fine tune your footage in post. With LOG, you can push and pull your colour grade much further than with a default colour profile. That means if something was over-exposed, under-exposed, or if you have a high-contrast shot, LOG footage will give you much more flexibility in post.

What Can Wedding Videographers Capture?

Posted January 13, 2023 No Comments

The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day!

What Moments Will Your Wedding Video Capture?

People like you – couples planning their wedding – hire professional wedding videographers in order for you to relive the most magical moments of your day; your vows, reception toasts, the dancing, and all the little moments in between. To preserve those memories as they happen and share them with others, a wedding video is certainly a must. But what are the exact wedding day moments that will your wedding videographers will capture?

Pre-Ceremony Excitement

Shots of the bride, groom and the wedding party getting ready are simply a must! Whether your bridesmaids are in matching robes or the groomsmen are throwing back brews, make sure your wedding videographers have enough flexibility in the wedding day schedule to capture moments with both spouses at their getting ready locations.

Bride and bridesmaids getting hair and makeup done.

Bride getting buttoned or zipped into her wedding dress.

Bride putting on her jewellery or shoes.

Pinning boutonniere on the groom.

Keep in mind, a wedding filmmaker cannot be at two places at once. So, if the getting ready locations are a great distance away, you may want to consider hiring two videographers if having pre-ceremony moments with both people are of importance to you.

Details of Your Day

You have worked hard to plan every single detail of your wedding; from the way your reception napkins are folded, guests favours set at the table settings to your centrepieces and invitations. If having those details captured through wedding cinematography are important to you, list out what you would like your wedding filmmaker to capture. Your wedding videographers don’t necessarily need to set specific time aside to capture these items, but just in between the larger moments they are already focusing on.

Invitation suite, jewellery, and your ‘something blue’

Exterior shot of the church or of the venue

Interior wide shot of the church or the venue

Altar

Flowers

Wedding program

Additional Wedding Videographers Shots:

Table name tags

Gift table

Wide shot of reception room

Closeup of place settings

Guest favours

Centrepieces

Your Wedding Ceremony

Once everyone has arrived at the venue, your videographer should make their way inside. You’ll want everything from your flower girls to your “I do’s” to be on film. Remember to point out key guests to your wedding videographers, as you’ll probably want a few crowd shots as well.

Guests being escorted down the aisle

Musicians performing (if any)

Groom waiting at the alter

Bridal party walking down the aisle

Processional

Vows

Exchanging of rings

The first kiss

wedding cinematography, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Introduction as a married couple

Recessional

Bride and groom leaving the venue

The joy that is captured during the ceremony is so incredibly special and will be highlighted beautifully, so you can see your love come to life each time you watch the final wedding video.

Your Romantics Session

This is the time of your special day, either directly before or after your ceremony, that you and your spouse kiss, pose, twirl, and dip for the camera! Your wedding filmmaker will be right along side your wedding photographer capturing the shots of just the two of you or group shots with the bridal party at your favourite locations.

First look

Moments with bridal party

Specific locations with your spouse

Reception Moments

There’s a lot of moving pieces, so make sure your wedding videographers have a list of all the necessary shots when it comes to your reception. How much your wedding filmmaker is able to capture of your reception is heavily dependent on how many hours you have your videographer booked for. These key reception moments are (very likely) a sure thing:

Bridal Party & Newlywed Grand Entrance

Cake cutting

First dance

Parent dances

Best man and maid of honour toasts

If you pre-planned to have your wedding videographers stay for the entire reception or most of it, then you can expect a lot of great dance floor footage, too!

Anniversary dance

Guests dancing

Bouquet and / or garter toss

Last dance

The Unexpected Moments

Some of the most exciting wedding day moments are taking place behind the scenes, some of which you’re not even a part of. Even with a prepared list of shots you want captured, it’s important to allow enough breathing room in your wedding day schedule for your wedding videographers to be able capture those unexpected opportunities.

Watch for the ring bearer and flower girl to giggle as they are walking down the aisle.

Grandparents taking a twirl or two on the dance floor.

These emotional moments add personality to your wedding cinematography video and making it uniquely you.

Wedding Videography: Is it worth it?

Posted January 6, 2023 No Comments

Over the years the idea of having wedding videography to capture your special day has become increasingly popular. Many wedding photographers are now also offering video services alongside their photography because many cameras that take gorgeous photos are also capable of capturing high quality videos. In the right hands, can be edited and produce stunning and cinematic visuals. That not only capture the magic of your wedding day, but allow you relive it every time you re-watch it. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal why you should invest in a wedding videographer…

wedding filmmakers, cinematic wedding videographers

Relive the Day

What is the main reason why wedding videography is worth budgeting for alongside a photographer? A wedding video allows you to relive those important moments from your wedding day for many years to come. Your wedding day is full of love and excitement. So capturing moments like the first kiss, the parents dance and the send-off. Will let you see and remember every single minute of those moments. With a well-produced wedding video you’ll be able to see your day go from preparation to the moment you and your partner are sent off to start your journey as a married couple, all edited together to look beautiful and cinematic in just a 7- 10 minute video.

Hear the Love

A photo is worth a thousand words, but a video with crystal clear audio will let you hear the emotions and see how you and your loved ones felt throughout your wedding day. Many family members make sincere and touching speeches for the couple getting married and to capture every word and replaying it years down the line will help you remember how special the entirety of the day was. Many videographers also take audio into consideration when they create your wedding videos. They want to make sure that not a single word or moment is missed. Make sure when you’re consulting videographers that you ask about audio because you wouldn’t want to miss the amazing speeches and kind words people say about you and your partner on your magical day.

Have An Unplugged Ceremony

You definitely want an unplugged ceremony, we promise. Hiring a videographer will capture the moments that you and your guests were able to be completely present for. Without all of their distracting phones in the way. Not only are videographers professionals who know where to stand to get that perfect shot. They also won’t ruin the visuals of your day in order to get it.

Wedding Videography Costs

Once you’ve decided you’re ready to hire a videographer, the next step is to carefully work them into your wedding budget. On average, wedding videographers can cost anywhere from around £1,000 to £5,000. We have provided a break down of what these costs entail:

Time — how long your videographer is present at your wedding will definitely impact their cost. Some wedding videographers create specific packages. Those include both the amount of time that they’ll spend at your wedding and then editing costs in order to create your video. Understandably, more time is more money. And if you want your videographer to cover other wedding events, such as your rehearsal dinner. This will cost you more.

A second shooter — if your wedding videographer needs a second shooter or an assistant, this might also increase their costs. If you’re able to find a photographer who doubles as a wedding videographer, you might be able to get a lower rate since you’d be hiring just one vendor to capture your day. However, keep in mind they’ll likely work as a team if this is the case, so you should still expect to add a second shooter.

cinematic wedding videographers, wedding videography

The finished products — after all the filming, your videographer will then provide you with an edited highlight reel and wedding film. You may even get some b-roll footage. This takes both time and effort for your videographer to create a film that is completely perfect for you.

Extras —nowadays, many videographers offer drone footage, Super 8 films, USB drives, as well as other extras. Depending on what type of film you would like, you may have to pay a little extra.

Travel—If your wedding videographer has to travel a long distance to be present at your wedding, you’ll probably have to pay for their fuel, airfare, hotel, or any other travel-related expenses.

best wedding videographers, cinematic wedding videographers, wedding cinematography

What are the Most Popular Wedding Ceremonies Across the World?

Posted December 30, 2022 No Comments

Cultural wedding traditions and rituals have evolved over thousands of years all around the world. Currently many wedding traditions are still linked to other customs, superstitions or even the environment around us. The best wedding videographers at our wedding cinematography company have revealed the most popular wedding ceremonies from around the world…

best wedding videographers, cinematic wedding videographers

India ‍

Indian weddings are big, bold and extremely beautiful. An Indian wedding is jam-packed with traditions and customs, guests, as well as celebrations which can span across 3 days! Traditional Hindu wedding dates are determined by a pandit (priest). Who uses the stars to discover the couple’s most favourable date to get married. On day one of the celebrations the bride and her female family members take part in ‘mehndi’. This is where they have their hands and feet henna-ed, and ‘sangeet’, a small reception where the bride’s and groom’s families come together for the first time for a celebration. The third day is the ceremony and reception, which could last a whopping 16 hours! There is a procession where the groom greets his parents and bride’s parents at the ‘manadap’. Where everyone removes their shoes to enter the sacred space to await the bride’s arrival. During the wedding ceremony the couple are physically bound together and step around a sacred fire followed by greeting their guests and also receiving blessings.

China‍

When setting the date, the couple will visit a fortune teller, Feng Shui Master or Monk to determine the best date to get married based on their birth dates in addition to their star signs. Interestingly, the bride and groom have a wedding photoshoot prior to the wedding in order for them to get the perfect shots and display the photos at the ceremony. It’s also becoming increasingly popular for newlyweds to book a European trip for their honeymoon so that they can have photos taken wearing their wedding attire in front of famous European landmarks! On the morning of the wedding, it is customary for the groom to pick up the bride – often a lively affair which can involve fireworks, gongs, drums and even dancing!

best wedding videographers, wedding cinematography

A child walks in front of the procession with the groom as a representation of fertility. Upon arrival, the groom will be greeted by their family. To then put him to the test where Chuangmen (door games) take place. The games typically include eating something spicy, sour or bitter and answer multiple questions about the bride to win approval of the bride’s family. After winning the game the groom hands over a red envelope. Which containins money to the bridesmaids so they can essentially ‘surrender’ their friend.

The groom’s final challenge is to find the bride’s missing shoe and place it on her foot. Before carrying her to the traditional Chinese tea ceremony held within the bride’s family home. The wedding banquet is an opulent eight hour event hosted by the parents of the bride and groom. The food served to the guests is extremely symbolic – a fish course represents abundance, a suckling pig signifies the bride’s purity, a poultry dish is served for peace and a sweet lotus seed symbolises fertility. ‍

Denmark ‍

Prior to a Danish wedding, the bride has a pine archway built outside her home either on her pathway or attached to her doorway. This is known as a ‘Gate of Honour’. The groom traditionally buys the bride her wedding bouquet. However the bride must purchase her own shoes (and must not sell them after!). After the wedding ceremony, the male guests take off the groom’s shoes in order to cut holes in his socks. Some say this is to prevent other women from seducing him, and others say the bride should repair the socks to prove she is going to be a good wife.

Danish weddings are absolutely filled with kisses! During the wedding reception if one guest starts to stamp their feet and the rest of the party join in. The bride and groom are required to duck under the table to kiss. If guests start tapping their cutlery against their plates or glasses, the married couple must stand on their chairs to kiss. In addition to this, when the bride leaves the room, the female guests rush to kiss the groom on his cheek and vice versa, if the groom leaves then the male guests kiss the bride on the cheek. Finally, all guests are expected to eat a slice of the wedding cake. As it is deemed as bad luck for the marriage if they don’t. ‍

Italy ‍

cinematic wedding videographers, wedding cinematography

The day before an Italian wedding, the bride must isolate – and surprisingly not because of Covid! She must stay away from the groom and is only permitted to look at her reflection in the mirror if she removes an accessory – a shoe, glove or earring. Moreover, on the night before the big day the groom arranges to serenade his bride underneath her window. The bride doesn’t know what time this will be and is awoken by the sound of music. Which is being played by musicians outside the window. Friends and family are notified what time this will take place so they can witness the unfolding of this event. Traditionally bomboniere which is an organza bag filled with sugared almonds or confetti, is stacked into groups of five. The bomboniere are given to guests as wedding favours and are representative of health, wealth and fertility. Finally, during the wedding ceremony the newlyweds must smash glass. The more pieces shattered on the floor, the better as they represent the longevity of their marriage.

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What Moments Will Your Wedding Video Capture?

Pre-Ceremony Excitement

Details of Your Day

Additional Wedding Videographers Shots:

Your Wedding Ceremony

Your Romantics Session

Reception Moments

The Unexpected Moments

Relive the Day

Hear the Love

Have An Unplugged Ceremony

Wedding Videography Costs

India ‍

China‍

Denmark ‍

Italy ‍