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Christmas Ad Video Marketing Production Round Up 2021

Posted January 6, 2022 No Comments

With the current global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive corporate video production earlier than they might have done in the past. For others, an early kick-off was always part of the strategy for Christmas 2021 after last year’s lockdown. Here where you can find the latest festive creative video productions.

Morrisons

Christmas evokes images of a happy Santa working hard in his snowy grotto making wonderful toys to be delivered around the world. Morrisons however wants to highlight some other heroes of the season – farmers.

The TV advert tells a tale of Farmer Christmas who works “all year too” in order to deliver a delicious feast to tables all over the country.

As British farming’s single biggest customer, Morrisons has chosen to hero farmers in it’s video marketing production as a way of thanking them for all the work they do.

Tesco

Tesco’s Christmas video marketing advert celebrates that Christmas is officially back after the disappointment of last year. Proving nothing will get in the way of the nation enjoying the festive season this year.

With the uplifting anthem ‘Don’t Stop Me Now’, the ad opens outside of a Tesco store with a lady determined not to let anything stop her from Christmas dinner with her family.

Sainsbuary’s

In 2021 Sainsbury’s holiday corporate video production is encouraging us all to make it ‘A Christmas to Savour.’ The video marketing production features some instantly recognizable voices.

As the video commences, we hear the soulful sound of the Etta James classic hit At Last while the camera pans around a bustling room showcasing a whirlwind of merriment and activities.

SuperValu

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign via TBWA\Dublin, that’s sure to deliver the warm and fuzzy feels.

The ‘Share the Magic’ campaign has debuted a heart-warming 90-second TVC that explores themes of recovery and optimism after a difficult few years.

‘Share the Magic’ tells the story of a girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet.

Aldi

This year ALDI Australia’s Christmas video marketing production campaign via BMF is encouraging people to go big this year.

2021 has been a tough year, again. we have all been have been separated from families, again. In lockdowns, again. Waiting for the “new normal”, again. Turns out, 2021 wasn’t what we all wished for at all. But we are back, coming out from hibernation, just in time for Christmas hopefully.

ALDI wants everyone to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning joints, ALDI corporate video production is proving that you simply can’t over do Christmas this year, and deserve it at the best possible prices.

Apple

This year Apple is making it’s holiday corporate video production cinematic, through shot entirely on the new iPhone 13 Pro via TBWA\Media Arts Lab.

Set to the tune of “You and I” by Valerie June, the story follows a little girl who tries to preserve the magic of the holidays all year. Then when her snowman begins to melt outside at the change of season, she stores him in her family’s freezer to protect him from the changing weather, while checking on him through the year. When winter finally comes around again, her family helps bring the snowman outside. Just as they plant him in front of their home, a kid on a bike accidentally pulverizes the poor snowman to powder. When we think all is lost, her family rallies around her to scoop up the pieces and rebuild him, keeping the holiday spirit alive.

Amazon

The video marketing production Amazon has this Christmas, kick starts with the angelic voice of Adele. Helping to promote the kindness of strangers amid the annual consumer frenzy.

Amazons global campaign shares a story of a young woman forming a new friendship with her neighbour. Attempting to resume a normal life following recent struggles.

Valuing kindness over any material gift. The video production highlights how it is the people around us who make Christmas truly special.

Myer

Myer has launched a unique and energetic campaign translating “vague” and “confusing” responses to those simple questions of, “what would you like for Christmas?” into a shoppable list of the perfect gifts.

From the most difficult and undoubtedly discerning people who respond with answers like, ‘I’m not really sure, surprise me’ or ‘no pressure, whatever, I’m easy…’, to those who know exactly what they want, Myer is offering the perfect gift for all.

Lidl

Indeed Lidl aired its creative video production, giving customers a glimpse of what a Christmas of the future might look like.

The video production starts in the present day. A family sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidal’s delicious festive food. Lidl’s corporate video then goes into another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser.

The next iteration shows the same family still enjoying Lidl’s festive fare at ‘Lidl’ prices. The festive video marketing production outlines that even when ‘we’re carving turkeys with lasers, we’ll always be Lidl on price’. Demonstrating it’s commitment to quality and value no matter what the future looks like.

TK Maxx

The festive and creative video production TK Maxx have released features a musical performance that is bound to get you right into the Christmas spirit.

The theme “Christmas to the Maxx”, encourages everyone to go big this festive season. While sharing a story of young boy called Laurie giving the performance of the night thanks to a special early gift.

Asda

“Make Christmas spectacular with Asda”. Watch as a family manoeuvre through their big Christmas season moments on ice skates in Asda’s festive spot.

The creative video production was choreographed by Dancing on Ice associate creative director Daniel Whiston.

Disney

Thus market production bears all of the hallmarks of a short by Disney’s Pixar, just like its predecessor “Lola”, “Stepdad” takes viewer’s on a journey of ups and downs. Which is heightened by the realistic animation and lovable characters in this festive video production.

Centred on the power of storytelling to inspire the magic of imagination, created by reading together. “Stepdad” features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

Sports Direct

Jack Grealish, Emma Raducanu and Jessica Ennis-Hill are clearly all featured in Sports Direct festive video marketing production.

The creative video production “Go all out this Christmas” is a high-energy call to action for Britain to get off the sofa. Because “it’s snowing” they all get outside enjoying varies different sports.

Boots

For the creative video production “Bags of Joy” stars Jenna Coleman in the titular role of Joy.

Boots festive marketing production was created by WPP’s specialist, with direction by Academy Award-winning Tom Hooper. Clearly the soundtrack was by Academy Award-winning composer Rachel Portman OBE.

M&S Food

Percy Pig has been put into the spotlight in M&S Food marketing production. Animated and voiced by actor Tom Holland. With a scene akin to Night at the Museum. The film sees Percy Pig accidentally brought to life foar the first time by the Christmas fairy, Dawn French.

Selfridges

Lastly in this blog Selfridges is getting shoppers ready for the ‘Christmas of Dreams’. An enchanted short film.

The festive campaign blends a range of creative references, from Busby Berkeley’s 1930s golden age Hollywood to classic 1950s technicolor film musicals.

Characters in the slightly surreal film were brought to life alongside British actress and singer Jane Horrocks.

The digital campaign is supported by in-store launches in London, Birmingham and Manchester, and on selfridges.com.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

5 YouTube & Social Media Video Production Successes

Posted April 26, 2021 No Comments

Viewers watch hundreds of millions of hours of YouTube videos every day, making it a great place to host social media video productions. We create marketing videos for businesses here as part of our creative video production services. Check out our top camera guide.

Each minute, there are an estimated 300+ hours of YouTube videos being uploaded. The reach and power of this has been demonstrated by many artists, celebrities, and comedians who have launched their careers through simple videos – in some cases overnight.

How do you become a success on YouTube? Guiding a YouTube channel to fame is not an easy task. To get things going, you can speed up the process by purchasing views, likes, and subscribers. It’s no substitute for organic growth, but it can definitely get the ball rolling. Though as a video marketing agency we do not recommend doing this and we will explain why in another post.

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Let Us Give you Inspiration

To give you some inspiration and handy ideas to help you along the way our creative video production team has decided to shine some light. Take a look at how these YouTube stars grew their channels. What can you learn from them? Perfect for your social media video productions.

1. Michelle Phan

Michelle Phan got a humble start on YouTube. She was one of the earliest YouTubers to share personal tutorials. In 2007, she uploaded her first short video on how to apply natural makeup that today has more than 11 million views. Great face for selling marketing videos for business!

Her tenth upload, “Seductive Smokey Eyes Tutorial,” surpassed 100k views in record time. By 2009, after social media sites shared her Valentine’s day-themed video “Romantic Valentine Look” her channel reached 4.5 million views. It wasn’t until her “Lady Gaga Poker Face Tutorial video” in May 2009, however, which reached 1.6 million views in just two weeks, that she really got put in the spotlight.

Almost 10 years and more than 8 million subscribers later, she has now built an empire. She has a beauty social network, a sampling program, her own YouTube network, and her own makeup line, Ipsy. Ipsy raised $100 million in September 2015, and is valued at $500 million.

Advice from Michelle: “The beauty of the internet is there’s a niche market for everything and if you can focus on it you can build a sustainable and viable business of it.”

2. Lily Singh

This Toronto native is now one of YouTube’s superstars, and has even landed a role in a Bollywood movie. Besides being a YouTube personality, Lily is a rapper, actress, motivational speaker, and video blogger.

She operates as a one-woman production company. She is her own boss, editor, shooter, writer, and everything else. Before her success on YouTube she was studying psychology and planning to go to graduate school. She discovered YouTube, uploaded a video, and the rest was history.

She started her channel in 2010 and, suffering from depression, she started doing videos to help herself and other people about their circumstances. Now she has built a channel with more than 10 million subscribers and is Forbes’ third highest-paid YouTube Star, making $7.5 million last year.

Advice from Lily: “There’s no escalators, there’s only staircases to success, there is no substitute for hard work.”

3. Smosh

It was in 2005, when new high school graduates, Anthony Padilla and Ian Hecox, discovered what it’s like to go viral. These two were joking around playing with a webcam and lip-synching to the Power Rangers theme, and decided to upload the video on MySpace. That’s how it all began.

A little later in November 2005, they uploaded a video lip-synching to the Pokemon theme song. This one was a huge hit, eventually going viral and amassing millions of views.

Today they are Smosh, and they’ve gone way beyond lip-sync videos and moved into comedy shorts, where they dominate the industry. Their channel has more than 22 million subscribers and is one of the most popular on all of YouTube.

Since then Smosh was acquired by Defy Media in 2013, and they now have more channels to monetize. They’ve launched Smosh Games, and even starred in their own film, “Smosh: The Movie.”

Advice from Anthony and Ian: “For some reason, to me, it’s the most exciting to try new things, and over the past 10 years, we’ve tried a ton of new things and sometimes they work and sometimes they don’t,” says Padilla. “If we would have just kept doing the same lip-synch videos from the start we would have never stayed relevant.”

4. Tyler Oakley

Tyler Oakley was a freshman at Michigan State University when he uploaded his first video in 2007. The video was about keeping in touching with friends who are attending different universities. His videos eventually grew into different topics like pop culture, sexuality, and mental health, and has used this platform to promote LGBT rights.

He films his videos mostly from his living room. Nonetheless, he has been able to grow his influence to massive proportions and has interviewed some famous personalities like Barack Obama, Michelle Obama, the band One Direction and the singer Idina Menzel. He was also able to sign a deal with Ellen DeGeneres to create his own digital talk show. Tyler has undertaken so many social media video productions it’s crazy!

He now has more than 8 million subscribers and is Forbes’ sixth highest-paid YouTube Star in 2016, earning more than $6 million dollars. He was also named as one of Time Magazine’s 30 Most Influential People on the internet.

Advice from Tyler: “It’s not going to happen overnight. And if you do go viral with your first video, I would say that’s more of a curse than a blessing, because there’s so much expectation of what you then have to keep doing.”

5. PewDiePie

Completing the list of YouTube success stories is the highest paid YouTube star for 2 years in a row: Felix Ulf Kjellberg, more famously known as PewDiePie.

He joined YouTube in 2010 and to this day, he is the most-watched video-game commentator online – and that’s saying something, given how big this niche has become. In order to fund his videos, he sold prints of his art projects and worked at a hotdog stand. Two years later, he surpassed one million subscribers in his channel.

Since 2013, he has held the title of the most subscribed user on YouTube. In 2016, he was named as Forbes’ highest-paid YouTube star, taking home $15 million dollars which was $3 million more than he did in 2015. He is the first person to ever reach 10 billion YouTube views, and was named one of Time Magazine’s Most Influential People of 2016.

Advice from PewDewPie: “I just want to entertain; that is my main objective and what comes before everything else.”

Conclusion

So there you have it, our complete top 5 breakdowns of the most successful YouTubers. Good luck with your own social media production projects and corporate video production tasks! You can see what magic we can do for some of our clients. We have been successfully raising the profile of many other YouTube sensation such as Food with Chetna and Mr Doode.

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Creative Video Production, Video Marketing, Video marketing agency, video production company. company video, product video production, marketing videos for business, Corporate Video Production

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

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