Videographers might not be familiar with what 360 videos is, but they have likely seen it before.
It’s the type of spherical video that surrounds your entire view and captures every direction at once.
The technology behind this kind of footage has been around for years, but recent advances to smartphones and VR headsets have made this form of recording easier than ever.
What Is 360 Video?
Recording 360-degree videos can be tricky – if you do not use the right equipment, your camera may have blind spots that cannot be seen in the final product.
This is accomplished by recording the video with multiple cameras and stitching it together.
It’s possible to look up and down at once with 360 video. There are many different ways that people can take 360 videos – by using specialized equipment or just their phone camera.
It can be watched on any device and is used in VR (virtual reality) headsets to allow the viewer to explore or experience the content as if they are there.
But what exactly does this mean? How does it work? Let’s find out!
360 Video Formats
There are many different formats for 360 video ranging from mono to stereo to multi-camera setups.
The most popular type of camera used for 360 videos is an omnidirectional rig (ODR).
How To Watch 360 Degree Video?
Do you want to watch 360 degree video?
Watching a 360-degree video is not the same as watching normal videos on your phone. You need to use VR glasses or download an app that allows you to watch it on your TV screen.
In order for these types of videos to work properly, viewers need to download a special app that allows them access.
If you don’t have either of these, then the next best thing would be googling “360-degree video player” and finding one that works for you.
Why Should I Be Interested In 360° Video Now?
360° cameras are now more affordable than ever and the quality of footage is better than in previous years.
They’re a great way to capture memories, preserve moments that take place away from our screens, or even for those who want to be able to share their life with friends and family all over the world.
Since the beginning of time, humans have been in pursuit of knowledge. As technology has advanced, we have found ourselves with greater access to this knowledge.
This surge in information is now happening exponentially and at a blistering pace—so much so that people are struggling to keep up with what’s happening around them.
The 360° is an immersive video format that has been around for a few years. However, it’s just now gaining popularity with the release of affordable 360° cameras and VR headsets to make viewing these videos more user-friendly.
You can shoot them on your phone or use a device like Ricoh Theta which is small enough to bring anywhere you want! They’re perfect for travel, vacations, concerts and even weddings.
This type of content is perfect for advertising products as it makes viewers feel like they’re experiencing them firsthand with no barriers between themselves and whatever is being shown on screen.
It also has other potential uses such as showing off an event or venue before it opens its doors to guests.
Publishing Your 360° Video Content
It is time to start publishing your 360° content. The days of just posting a video and leaving it there are over, so I’ve compiled some tips for you to get started.
-Plan out the weeks ahead and post on specific days or topics in order to build up an audience -Use hashtags like #360Video or #VRVideo in order to reach a
wider audience -Engage with your viewers by asking questions and having fun with them via social media such as Facebook Live or Instagram Live!
The way you create and publish your 360° content is just as important as the quality of the photos.
If your images are poorly edited, there will be a lot more work to do in post-production which can lead to less than stellar results.
It’s best to use high-quality editing software such as Adobe Photoshop or Lightroom for raw photo editing and then enhance them with other digital tools like filters, textures, overlays, etc.
Stitching 360° Video
It might be hard to find videos like this, but they are out there.
I’ve been learning about stitching and how it can make these videos possible. In the past few months, I have come across more interesting articles on stitching and learned new things with every one of them.
How can you stitch a 360° video? How do you create an immersive experience for the viewer? These are questions that we will answer in this post. We will go through the steps of stitching, what gear to use, and how to edit your footage so it’s seamless.
If you’re into filmmaking, then 360° video is a must. This article will help you understand the basics of stitching and offer some tips on how to make it work for your next project.
What if you could stitch together images and video from all 360° around you? That is the idea behind stitching.
This blog post will go over what stitching is and how it works as well as some of the different uses for stitching.
The Best Youtube 360 Videos For Your Video Production
You’ll have so much fun watching this one because it feels like you’re right there with him as he tries
There are many different types of videos to choose from, but some people have had trouble figuring out how to watch them in VR mode.
businesses looking to reach their target audience with innovative content strategies.
They can explore different perspectives within the video and even follow objects without moving from spot on the screen.
If you have one of these devices then YouTube is an app just for this type of viewing, YouTube 360 Video Player . So go ahead and check it out!
About Our Video Marketing Agency
Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!
Do You Need to Talk to a Marketing Expert?
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.
We are still an active creative marketing agency. Video production company London, Video production agency Kent.
