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10 Social Media Video Production Scheduling Tools

Posted March 6, 2023 No Comments

Social media video production is powerful. There are 4.48 billion social media users around the world, and it’s growing rapidly every year.

This is why it’s very important to prioritize social media platforms in your marketing strategy. Marketing on social media platforms helps you reach a wider audience, increase brand recognition, target ideal customers, improve brand authority, and the list goes on.

However, managing all the social media content consistently could be a daunting task, even if you have a solid plan.

You can’t be active on social media video production all the time. It gets even harder if you are managing multiple social media platforms. Ultimately, you lose your valuable time, energy, and nothing may seem to work as planned.

Luckily, there are online tools available that will help you to schedule social media content ahead of time so that you can do more in less time. In this article, we will share the 10 best free social media scheduling tools that will help get the job done more efficiently than ever before.

Tips before you start:

Plan posts in advance.
Brainstorm social posts to bring new voices into your social media presence.
Plan both evergreen and timely posts to delight audiences in the moment while also scheduling perennially relevant posts.
Keep a running list of relevant hashtags and new ones you could use.
Plan visual content in advance to make your posts pop.
Track how your posts are doing and keep engagement metrics on hand.
TRACK TIME ⏰: Track ongoing work so you can set and achieve your goals.

Everhour integrates seamlessly with the most popular project management apps, such as Asana, Trello, ClickUp, Basecamp (where you probably manage your social media content and publication schedule). This way you can easily track time and watch the progress.

10 Free Social Media Scheduling Tools

There are several social media management tools available, but not all are free. So, we handpicked 10 completely FREE social media scheduling tools that at least offer a free plan.

You can also find free Facebook post scheduler, free Instagram scheduler, free alternative to Hootsuite, and more.

1. Hootsuite

Hootsuite is the most popular tool for managing social media platforms. 18+ million social media marketers use it, and it has everything you need to manage your team, schedule posts, measure results, plan upcoming campaigns, etc. From freelancers to large businesses, it’s the perfect tool for anyone who wants to grow their social media presence the right way.

Hootsuite comes with five different plans, including a free plan. The free version plan allows you to manage two social media accounts, schedule up to 5 posts at a time, and allow one user.

You can easily create, schedule, and customize posts for all your connected networks from their beginner-friendly dashboard. Plus, you can connect to more than 20+ different social networks, including Facebook, Twitter, Instagram, Linkedin, and more.

One of the key features of Hootsuite I like is the Engage. Using this option, you can quickly access all the incoming messages across your social networks.

💰 Pricing: Hootsuite offers five different plans. Additionally, they also offer 30 days free trial on professional and team plans.

Free Plan: One user, two social accounts, five scheduled posts
Professional Plan ($49/ mo): One user, ten social accounts, unlimited scheduled posts
Team plan ($129/ mo): 3 users, 20 social accounts, custom branded URL
Business plan ($599/ mo): 5 users, 35 social accounts, content library, campaign planning
Enterprise plan (custom): 5+ users, 50+ social accounts, team productivity reporting, social selling add-ons

2. NapoleonCat

NapoleonCat is a complete social media management tool that will help you grow your social media at every step of the way: from content scheduling to comment moderation, analytics, and reporting.

Although NapoleonCat offers free access for two weeks only, its prices are very competitive. If you manage many accounts and have a limited budget, this option is worth your serious consideration.

You can add up to 3 users, 10 social media profiles, and schedule up to 30 posts during the free trial. Once you subscribe to one of the plans, you will pay only for as many users and profiles as you use.

NapoleonCat’s Publisher helps with content creation, publishing, and scheduling. You can post content across all major social media platforms: Instagram, Facebook, Twitter, LinkedIn, and – interestingly – Google My Business.

One great facilitation is that you can share one post across different channels simultaneously and, at the same time, adjust it accordingly to each platform. If you manage multiple locations of your business on Google, you can post to all of them with just one click.

💰 Pricing: NapoleonCat offers 2 paid plans – Standard and Pro. You can try both for free for 2 weeks.

Free trial: you can test all NapoleonCat’s features; no credit card is required.
Standard (from $23.25 a month): unlimited access to publishing, scheduling, and some other basic features.
Pro (from $48 a month): unlimited access to publishing, scheduling, and advanced social media features.

3. Later

Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally.

Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.

Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics.

They also have tons of pre-made templates, so there’s no need to start from scratch ever again.

Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.

💰 Pricing: Later offers four different plans, including 14 days free trial.

Free plan: 1 social set, 30 posts per social profile, one user
Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users

4. Crowdfire

Crowdfire is a similar app to Hootsuite in many ways. More than 19 million users worldwide use the Crowdfire app to automate their social media activities. It’s packed with features that make everyday life easier and more productive.

The free version of Crowdfire allows you to link three social media accounts, schedule 10 posts per account, and provide you with one day of social analytics data.

With Crowdfire, you can connect up to 25 accounts and schedule posts across all platforms from one place.

Using their hashtag suggestion feature, you can get the most used and relevant hashtags for your posts quickly and easily. They also have auto-customize content for each platform, so you don’t have to spend time creating multiple posts across different platforms.

Additionally, you can schedule up to 50 posts at once using their bulk upload feature, saving your time and effort. You also get access to up to 30 days of your account’s performance data analytics in just seconds.

💰 Pricing: Crowdfire offers four different plans.

Free plan: link up to 3 social accounts, schedule 10 posts, hashtag recommendations
Plus plan ($7.48/ mo): 5 social accounts, schedule 100 posts, connect up to 5 RSS feeds
Premium plan ($37.48/ mo): 10 social accounts, bulk schedule posts, up to 15 RSS feeds, additional team member
VIP plan ($74.98/ mo): 25 social accounts, scheduled 800 posts, 25 RSS feeds, 20 competitor analyses, 30 days social analytics data.

5. SocialOomph

SocialOomph is a social media video production scheduling tool that monitors your activity on different networks and allows you to schedule posts in advance.

It allows you to schedule content for publishing at any given date/time in the time zone of your choice. You can also bulk upload blog posts from your computer with one click.

SocialOompah has all sorts of features, including self-destructing messages so that they will be deleted automatically after a period of time.

They have a free plan which allows you to connect one social profile, access basic posting features, a maximum of three posts per hour, etc. You can also connect SocialOomph with Shopify, Tumblr, WordPress blogs, but it requires upgrading to a higher plan.

The dashboard is quite simple and clean, but adding social accounts is a bit complicated.

💰 Pricing: SocialOomph has four different plans, also offers a 30 day free trial on the Business Suite plan.

Free plan: 1 social profile, max three posts per hour, access to personal area only, unlimited schedule posts.
Advanced suite ($15/ mo): 1 social profile, one blog, one queue, up to 60 posts per hour.
Professional suite ($25/ mo): 10 social profiles, five blogs, five queues, 5 RSS for post sourcing.
Business suite ($55/ mo): 20 social profiles, ten blogs, ten queues, 10 RSS for post sourcing, one webhook.

6. Tailwindapp

Tailwind is a complete marketing toolkit for Pinterest and Instagram that allows you to manage social media accounts from one platform. However, unlike other tools, it only supports two platforms.

Using this tool, you can schedule posts at the best times, create beautiful pins faster, discover content, monitor conversations, amplify your reach, and measure results.

With Tailwind’s smart scheduling tools, you can schedule hundreds of pins at once in just minutes. As a result, you don’t have to spend hours pinning every day or waste valuable time trying to find new content ideas – they got you covered.

The analytics tool of Tailwind is quite impressive. It shows which of your pins are performing well, as well as followers, top pins, referral traffic, organic activity, comments, and much more.

💰 Pricing: There are four types of plans, including a free version.

Free plan: one Pinterest and one Instagram profile, 20 posts per month, five tailwind communities, basic analytics, one user
Pro plan ($9.99/ mo): one Pinterest and one Instagram profile, 100 posts per month, advanced analytics, 200 post designs per month
Advanced plan ($19.99/ mo): Two Pinterest and two Instagram profiles, 1000 posts per month, unlimited post designs, two users.
Max plan ($39.99/ mo): Three Pinterest and Three Instagram profiles, 1000 posts per month, unlimited post designs, unlimited tailwind communities, five users.

7. Zoho Social

Zoho Social is a powerful social media management tool that helps businesses and agencies manage their social media accounts. It allows you to schedule posts, monitors mentions, create custom dashboards, and more.

Like other tools, Zoho Social offers a free plan that includes one team member, a zShare browser extension, and publishing on seven social channels. And, of course, premium plans come with more advanced features.

Using this tool, you can schedule unlimited posts, track social media activities, create custom reports to analyze your performance, and get notified when someone shares something about your brand on the web. It also comes with an easy-to-use interface and intuitive design that makes managing multiple accounts easier.

One of the features I like most about the collaboration. It allows you to collaborate with your team seamlessly. You can also assign custom roles to your team members so that they can work on different projects.

Overall, Zoho Social is a great tool for social media management and a free alternative to Hootsuite.

💰 Pricing: They have four different plans. Also, each of the plans offers a 14-day free trial.

Free plan: 1 team member, one brand, publishing on seven channels, access to zShare browser integration
Standard plan ($10/ mo): Everything in the free plan, including multi-channel publishing, user tagging, drafts, Twitter location
Professional plan ($30/ mo): Everything in the standard plan, including Livestream, CustomQ, bulk scheduling, RSS feeds
Pro plan ($40/ mo): Everything in the professional plan, including SmartQ, content approvals, workflow, collaboration, content targeting, lead ads.

8. Combin

Are you looking for a way to grow your Instagram following? Then look no further than Combin.

Combin is the perfect tool for anyone who wants to increase their followers and engagement on Instagram. It’s simple, easy-to-use, and can help you quickly gain real followers.

Combin offers two different plans – Growth and Scheduler. The Scheduler tool is completely free to use and includes 15 Instagram accounts management, bulk image uploading, location tagging, user tagging, etc.

You can use Combin to find influencers in your niche or industry so that you can collaborate with them and get more exposure. Or, if you want to promote your account, then this is the perfect tool as well.

Their growth plan includes more powerful features such as it can detect who doesn’t follow you back, check your Instagram audience quality, monitor audience activity, and more.

💰 Pricing: Combin comes at three price tiers.

Free: One account management, two simultaneous searches, 25 search results for posts, stories mass looking.
Personal plan ($15/ mo): unlimited simultaneous searches, 1000 search results for posts, statistics, search results refresh ability.
Business plan ($30/ mo): 5 accounts management, unlimited simultaneous searches, 1000 search results for posts, stories mass looking.

9. Friendsplus

Friends plus is another free tool for scheduling and automating your social media posts. You can create great content, collect it from all over the web, and then bulk schedule it with their desktop application.

They also have browser extensions that make it easy to share on Facebook, Twitter, Linkedin, or Pinterest right from your browser. And if you’re using a mobile device, they also have applications for iOS and Android so you can manage everything in one place.

The dashboard is very simple and doesn’t include many features as other tools.

💰 Pricing: Friendsplus offers five different plans:

Free plan: One user, two queues, 5 schedule posts per queue, link shortening, Zapier integration.
Individual plan ($7.50/ mo): 10 additional team members, five queues, 500 schedule posts per queue, Pinterest scheduling, bulk scheduling.
Small plan ($24.17/ mo): Everything in the individual plan, including 20 additional team members, 15 queues, 1500 schedule posts per queue.
Medium plan ($49.17/ mo): Everything in the small plan, including 30 additional team members, 30 queues, 3000 schedule posts per queue.
Large plan ($215.84/ mo): Everything in the medium plan, including 50 additional team members, 120 queues, 5000 schedule posts per queue.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Why Mac Users Produce The Best Video Marketing Content

Posted February 27, 2023 No Comments

Macs don’t automatically make people better company video content marketers, but Macs definitely provide a stable environment and access to a wider range of high-quality software. That’s not to say you can’t produce good video marketing content with a Windows machine. However, using a Mac makes it easier, and here’s why:

Mac users have access to better video editing software

Successful video marketing depends on good studio gear and good editing software. When any of these are missing, conversions take a dive. It’s easier to create high-quality videos with a Mac because the software selections are better, and the user interfaces are intuitive.

What constitutes “better” software is somewhat subjective. People prefer what’s familiar, and will perceive familiar software as “better” than software they’ve never used; even when the unfamiliar software has better features. However, from a technical and financial perspective, Mac users have access to better software.

Mac users are told when they’re about to install an app that hasn’t been approved by Apple. The user is forced to use special commands to open the installer, and then must enter their computer’s password to approve the installation. This may not sound like a big deal, but on a Windows machine, users often get into the habit of installing anything and everything they can find when they’re on a hunt for software. This habit puts their machine in danger by way of viruses and malware. Macs are susceptible to viruses, but users are less likely to have a habit of installing random programs.

Mac users have more software options

Windows users don’t have the option of buying Final Cut Pro X for a one-time fee, and are forever tied to Adobe’s subscription plans. Unless they want to splurge for Avid Media Composer – the industry standard. Or, they can scour the internet for random video editing software and spend countless hours trying to find one that works.

Tech equipment is an investment

You can buy a Windows laptop for a couple hundred bucks brand new, but a Macbook Pro will cost you a couple thousand. The former will last about a year; the latter will last a decade or more. Mac users are more focused on quality, rather than saving a few bucks and having to deal with sub-par quality.

Mac users are serious about investing in tech assets, and they don’t take shortcuts, which means they won’t produce shoddy content. That includes social media influencers. In fact, it didn’t take long for Mac users to notice that well-known YouTubers use Mac products.

This phenomenon makes sense. Highly successful people tend to be selective about their tools and are willing to invest more money in their purchases. For instance, successful influencers don’t look for cheap, pre-made music tracks they can manipulate – many of them source original custom tracks from professional session musicians and audio engineers. Most use AirGigs because they want the value of world-class studio talent reflected in their videos. Their final intros and outros might only be five to ten seconds long, but the audio is engaging, inspiring, and match the influencer’s brand.

Mac’s user interface is intuitive

Compared to Windows, Mac’s user interface is far more intuitive. Although, with the release of Windows 10, more people are using Windows machines because the OS works just like the smartphones everyone’s familiar with. Again, it comes back to familiarity. There are plenty of people who use Windows 10 who would switch to Mac if they could afford it. Windows 10 is simply a compromise.

Video marketing is 50% content and 50% delivery

While using a Mac won’t automatically make you a YouTube star, it will give you access to better and more affordable tools. There’s even a full class for Final Cut Pro on YouTube.Regardless of what machine you use, there are eight video marketing blogs you should follow. These blogs include video marketing resources for SEO, editing, creating thumbnails, lead generation, analytics, and marketing strategies. How you deliver your content is of equal importance to what content you deliver. The video marketing blogs in the article linked above will help.

About Our Video Marketing Agency

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We are still an active creative marketing agency. Video production company London, Video production agency Kent

6 Best Video Marketing Editing Software in 2023 (Pros/Cons)

Posted February 20, 2023 No Comments

It’s no secret that great company video marketing editing software can help you produce professional grade videos for platforms like Instagram, TikTok, Vimeo, or YouTube.

If you’re a content marketer you’ll know that well-produced product videos are a more engaging form of media than photographs alone and can reduce a customer’s hesitation in making a purchase.

Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each videographer has their own specific needs, so we’ve run down some of the most useful features as well as pros and cons of each tool.

6 best free video editing software

HitFilm Express
Lightworks
iMovie
VideoPad
DaVinci Resolve
VSDC Free Video Editor

1. HitFilm Express

G2 ⭐ rating: 4.5/5

Available for: Mac and Windows

Price: Free; $349 for the Pro version

Watermark: No

If you don’t have a lot of experience with company video marketing editing, HitFilm may feel a little advanced at first—it’s used to produce Hollywood-style films—but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. (HitFilm does ask you to share a social media status update when you download the software, but that’s a small price to pay.)

HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge time saver when editing. It also offers cool 3D effects for films, music videos, and even YouTube videos, plus features you’d find in a paid video editing software, like 4K video, 360-degree editing, and a library of special effects.

Features include:

Professional video editing with motion tracking, color pickers, and cropping tools
Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
An auto-stabilizer to make shaky footage look smooth
Unlimited video and audio timeline track creation
An adaptive trimmer that lets you re-trim your clips after adding them to the timeline
Ability to copy a group of attributes from one clip and apply them directly to another or to a whole project
Audio mixer for fine-tuning sound for professional quality output
Various transition options, such as push, zoom, and dissolve

2. Lightworks

G2 ⭐ rating: 3.5/5

Available for: Windows, Mac, and Linux

Price: Free; $24.99 per month for Pro version

Watermark: No

Lightworks includes a simple and intuitive interface, so it’s easy to pick up. It also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list.

Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.

Features include:

High-quality simple trim functions for fast and precise video editing
Speed optimization, letting you continue to edit while importing new content
Multicam editing for syncing clips from multiple cameras
Real-time team project sharing with full control over which user has editing access
Easy sharing of videos, with fast export to YouTube, Vimeo, Facebook, and Instagram
Support for a wide range of video formats

3. iMovie

G2 ⭐ rating: 4.3/5

Available for: Mac

Price: Free

Watermark: No

Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. It’s an easy way to build powerful videos to boost your YouTube marketing efforts.

A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements.

Features include:

Support for 4K resolution, allowing users to create cinema-quality films
Cloud-storage functionality that allows you to work on the same project from your iPad, iPhone, and Mac
Dozens of studio-quality title animations for professional-looking credits
Stylish, contemporary video filters built for specific film genres, such as Western and sci-fi
Built-in music, sound effects, and voiceover recording so your sound and picture editing are always consolidated
Speed controls that let you make high-octane action scenes faster and sports highlights slower

4. VideoPad

G2 ⭐ rating: 4.1/5

Available for: Mac, Windows

Price: Free

Watermark: No

VideoPad is a great option for anyone who wants to create high-quality videos without spending a dime. With VideoPad, you’ll find all kinds of simple and easy-to-use features—such as 3D video editing and a sound effects library—to try different video compositions and styles.

You can edit your videos with special effects, overlays, texts, and transition, as well as use color adjustment and sound effects. Then export your finished video to YouTube, Facebook, Google Drive, and other mobile devices, quickly and easily.

The only drawback is that it may be too simple for advanced video editors. It doesn’t come with as many advanced features as some of the other free video editing software on this list, but with options to add light effects, fine tune colors, and overlay text and images, there’s enough here to make it worth the free download.

Features include:

Double built-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing
Pre-made customizable transitions for polished professionalism
Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them directly from within the software
Social media sharing and publishing tools to share videos online instantly
A large library of video transitions and visual effects to customize videos
Video optimization tools, such as stabilization

5. DaVinci Resolve

G2 ⭐ rating: 4.6/5

Available for: Windows, Mac, and Linux

Price: Free; $269 for the full Studio version

Watermark: No

DaVinci Resolve combines professional 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials.

DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. This software Resolve’s complex features may be too extensive for some users, but its free version is perfect for more advanced projects.

Features include:

Dual timeline for quick navigation, cutting, and trimming
A dedicated trim interface that gives you the ability to edit in minute detail
Intelligent auto-editing that syncs audio and video clips for you
Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and audio
Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow down clips

6. VSDC Free Video Editor

G2 ⭐ rating: 4/5

Available for: Windows

Price: Free; $19.99 for Pro version

Watermark: No

VSCD’s desktop video marketing editing software is available as both a free and a paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects. VSDC is a popular editing software for GoPro footage.

If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Features include:

Color-correction tools for a more professional look
A full suite of transitional effects
Easy-to-use image filters, similar to what you’d find on Instagram
Mask tools for hiding, blurring, or highlighting specific elements
Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

About Our Video Marketing Agency

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We are still an active creative marketing agency. Video production company London, Video production agency Kent

9 Benefits Of Using Snapchat For Video Marketing

Posted February 6, 2023 No Comments

Ready to feel old? It’s been 12 years since Snapchat found its way to millions of phones. Although some social media apps end up suffering from a slow, painful death, Snapchat has stood the test of time – even with TikTok bursting onto the scene. Video marketing videos for business.

Going from 127 users in 2011 (when it was known as Picaboo) to turning down a $3 billion offer from everyone’s favourite entrepreneur Mark Zuckerberg, the app continues to be a go-to for many brands and their marketing videos for business strategies.

When you aren’t knee-deep in the Vogue Noir and Neon Horn filters, Snapchat is a great video marketing tool for marketers looking to reach millennials and Gen Z’ers. Here are some valuable benefits of using Snapchat for video marketing videos for business.

Examples of how big-name brands use the app.

Drive traffic
Boost engagement
Build brand awareness
Connect with a younger demographic and attract new followers
Influence purchases
Offer another way to consume content
It shows you’re human
Build trust
Prove you’re one of the cool kids

1. Drive traffic

Snaps are designed to have a short lifespan. You receive an image or video, you click on it and after a few seconds, poof – it’s gone. Although it might seem a bit counterproductive, it can actually help drive traffic. Making snaps that are meant to disappear creates a sense of urgency to them – your audience doesn’t want to miss them.

Use them to add personalisation, highlight special offers and showcase fun events and you’re well on your way to driving traffic towards your brand.

2. Boost engagement

This is perfect for marketers who are hosting events, want to showcase their company culture or use them in an integrated campaign.

Snapchat offers on-demand geofilters, which means you can create custom filters people can use. Whether it’s attendees or company employees, people can take pictures using your filter and post anywhere they want, boosting engagement.

3. Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it’s a proven method. Whether it’s through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience – especially since the app has over 265 million daily active users.

Bacardi

Bacardi produced a lens experience that reached over 2.5 million Snapchatters throughout the 10-week campaign. They also used Snap Ads and Commercials to create horizontal videos to promote their slogan in each scene, resulting in a 24% share rate to promote the brand image.

Subway

Subway used animated emojis in their Stories with close-ups of their new sandwich to raise awareness with a younger demographic. By doing this, they managed to increase their reach by 25.2%.

Taco Bell

Taco Bell ran the most successful campaign in Snapchat history. The Cinco de Mayo lens turned users’ heads into a massive taco shell. Pretty simple, right? But it resulted in more than 224 million views in one day.

4. Connect with a younger demographic and attract new followers

Obviously, this depends on your industry and audience (so it’s a good idea to do research first and map out your buyer personas). But if you’re looking to connect with people under the age of 35, Snapchat is the place to be.

82% of all Snapchat users fit this demographic and as they spend around 30 minutes per day using it, you should have no trouble reaching the right people.

5. Influence purchases

Snapchat users are likely to discover new businesses when they aren’t busy sending their mates a selfie using the strangest filter they’ve come across. The app is also designed to connect users with brands using the ‘Discover’ icon, meaning they can see content created by brands using Snapchat for marketing.

Studies show Snapchatters are spending 35% more time in the Discover section every day and 60% are more likely to make an impulsive purchase. This can be a goldmine for your marketing efforts.

6. Offer another way to consume content

Blogs, eBooks, LinkedIn posts, videos – you probably already have a variety of ways you create content for your users. Chances are your competition is doing the same. Why not elevate your content and social media marketing efforts by creating even more engaging content through Snapchat?

With features like drawing over Snaps, adding music and polls, you can make your content stand out. Check out what National Geographic do on social media below. They create Stories by compiling Snaps and encourage Snapchat users to click-through to the website and read more once the Story is complete.

7. It shows you’re human

Marketers don’t exactly have an amazing reputation among customers but you can use Snapchat to show you’re human, not just folks who are aggressively trying to help your sales team close more deals. With Snapchat, you can show your followers and audience that you’re more than a business – you’re people.

It gives you a chance to put your brand’s personality in the spotlight. If people relate with your Snaps, they’ll be more engaged. And when they’re engaged, they’re more likely to buy.

Cisco has done a great job of this, using Snapchat to showcase their company culture and the humans behind the brand. Since the launch, millions of people have viewed their Stories with an average completion rate of 60-70%.

8. Build trust

Uploading content on Snapchat isn’t the only way to engage with your audience. It gives your followers a chance to reply and send you direct messages. But unlike other platforms, only you and the person messaging you can see if you’re responding, meaning it’s easy for you to just blank them.

That’s not a great idea. Use Snapchat to offer personal responses to make followers feel special. 68% of customers say they stop using a particular brand because they don’t think the company cares about them. Show them you do by not ignoring their messages and that you care about what they have to say.

9. Prove you’re one of the cool kids

Any potential customer wants to know you’re using the latest development in your industry as it shows you’re a leader, not someone that gets left behind. They want innovation. Step into their shoes for a second. If you went on a website and it looked like it belonged in the 90s, wouldn’t you feel like the business is also outdated?

The way your company acts and looks has a powerful influence on a person’s impression of your business. Sure, TikTok is all the rage right now, but that doesn’t mean you should neglect Snapchat. It shows potential customers you’re up-to-date with trends and a modern business they should buy from or work with.

Snapchat needs to be in your marketing arsenal starting today. 63% of Snapchat users visit the app daily, 49% visit it several times a day and based on overall mobile usage, the app is in second place worldwide out of every other app.

It shows how much marketing has and continues to evolve. From content and email marketing, we’re now looking to apps like Snapchat and TikTok to reach even wider audiences. Inbound marketing shows no signs of slowing down either, so we decided to outline just how much inbound marketing has evolved.

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Wedding Video Impacted by Personal Vows

Posted February 4, 2023 No Comments

Personal wedding vows are a great feature for your wedding video, and creates love and faith in the other person that defines a life commitment like nothing else. Because the commitment is so distinct for those who honour it, as it is meant to be honoured, the standard marital vows may not always be enough to express the unique feeling an individual has for their chosen love. Placing a unique stamp on a ceremony with personal wedding vows allows a couple to personalise that extraordinary day when they commit their lives to one another.

Re-writing a long-standing tradition and making it meaningful and at least at par with the standard vows is a bit of a cumbersome task. It is likely you will not want to dispense with the ideas suggested by those vows which have both stood the test of time and evolved to this point.

Wedding video and Importance of Personal Vows

The actual wording of traditional vows varies, but virtually every religion vows are a pledge of faith and love in isolation from adversity. That is, the reassurance is a statement of dedication to the life partner is to be unbroken regardless of circumstance, fate, ill luck, misfortune, or another unexpected calamity. It is good to take this as a historical lesson when considering creating your vows, and it is the perfect place to start.

Personalise your vows with appropriate details

Emotional vows can be based on personalised words or only the lyrics to a meaningful song. The vows are best, however, when they are a genuine, heartfelt declaration to your partner.

Use details about your partner that are appropriate for the audience yet personal enough to express the unique feelings you have for your partner as an individual and make them a part of your personal wedding vows.

Be sure your partner approves the content

Check everything with your partner when you are writing marriage vows on your own. Wedding day, the intensity of the ceremony and the presence of the audience creates a situation that is not the place for awkward surprises that won’t be included in your wedding video.

If you want to include a surprise, you need to check it out with a close friend, relative or confidant — and likely more than one of those. Be sure that everything included is offensive to no one.

Preparation with Vows to Improve your Wedding Video

If you are going with the custom wedding vows, dedicate ten or fifteen minutes a day — perhaps while brushing your teeth or having a morning cup of coffee — to review your progress and add to it every day. This will serve the purpose of refining what you’ve written as well as making you remember it. If you are not a writer and are having trouble getting into the swing, search online for “personalised wedding vows” or “writing your wedding vows examples” to get some inspiration.

It is possible to use existing vows, and many are published and shared all over the internet. Your partner may appreciate your personalisation and creativity, however. When in doubt, just start with the traditional vows and make replacements with words and ideas you like better. Whatever you do, sit down with a piece of paper, and start jotting down ideas — collect your own, collect parts of those you search online, write down the traditional vows, write down snippets of your favourite love songs, extract words from books, etc. The page will always remain blank unless you start writing on it. Don’t expect that what you write has to be perfect immediately, and allow yourself to make mistakes. After collecting some ideas, even if they feel incomplete, that may be the best time to begin consulting with your partner.

The process of putting together something as unique as personal wedding vows to your husband or wife that you are proud of might take weeks even though the vow itself may end up being short. It is okay if it takes a while to distill. It is essential that what you write has impact and meaning.

Read your vow out loud every day in the months before the service

Finally, use the review time you have set daily to read the vow out loud. Doing it every day for several months will help you memorise it, make it flow better when you are reading it, and eliminate mistakes. You probably won’t have to memorise it, but doing so can make it seem more natural when it is your turn to say your ‘personal wedding vows’ aloud to the whole world. Your nerves will likely not be on your side even if you are usually comfortable in front of an audience, but knowing that you are familiar with reciting the words will certainly make it easier to perform your personal marriage vows at your wedding ceremony.

In writing your personal wedding vows to husband or wife, the goal is not so much to wow the world as it is to say something meaningful to your partner, this is amazing for your wedding video. It is okay to have fun. But, understanding the purpose of wedding vows can help you to script one and woo your partner. Personal wedding vows are all about leaving your mark on the moment. Enjoy the process and create something you are happy to share as you share a beautiful day with your partner, family, and guests.

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What Is A Content Marketing Calendar And Why Should You Use One?

Posted January 30, 2023 No Comments

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing videos for business isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. One of the best tools you can use to keep it all organized is a content calendar. Let’s explore what a content calendar is and why you should use one.

What Is a Content Calendar?

A content calendar is the hub for all your content marketing efforts and one of the most important tools within your marketing toolkit. A content calendar allows you to organize your efforts in a visual manner while enabling clear communication of your campaign schedules and editorial plans.

It’s a transparent depository of what’s due, what’s done, and the status of every content project. It also clearly defines who is responsible for activities related to each piece of content.

A content calendar helps your team, which is often a mix of creative roles from writers to editors to strategists to designers, understand the workflow of each project.

While you may have been using a spreadsheet to keep your content plan organized, this is not sustainable or scalable. Your content calendar needs to be dynamic so it can fulfill its role as the framework for your content strategy and content plan. It enables a holistic view of where your content is and where it’s going. It transforms strategic tenets into actionable plans.

Why You Should Use a Content Calendar

There are many benefits and advantages to using a content calendar. It could revolutionize the way you plan, create, and promote content. Using a content calendar could significantly improve your operations and the quality of your content, which could increase leads and profits.

Here are eight reasons why you should use a content calendar.

1. Keep Your Team Organized and Aligned

How do you currently source or organize ideas? Are content plans scribbled down in notebooks? Or, do you have endless meetings related to the status of projects?

These are both inefficient processes, which are keeping you disorganized. A content calendar delivers a more holistic view of your content strategy. It helps you uncover content gaps and also provides more oversight, so you’re less likely to miss content deadlines!

2. Brainstorm Better

When your content is organized by topics and your team has a clear view of what’s in the works, it can often get them thinking about new ideas. Brainstorming activities to boost your content calendar are essential to delivering compelling, interesting content.

And they can actually happen within your content calendar. You can create an “idea” space that allows anyone involved in the content process to put ideas into one repository. They can then be discussed and fleshed out into projects.

3. Maintain Consistency

Consistency is critical in content marketing. To keep your audience engaged, you have to be delivering content that helps them learn and is also entertaining. If your posting is irregular and not continually connecting with readers, your audience is unlikely to grow. A content calendar keeps your team honest and accountable to the publishing frequency and schedule that you’ve set out to execute.

4. Sustain Your Audience’s Interest

A content calendar offers you the opportunity to see what topics you’ve covered so you don’t duplicate efforts, while also helping you keep to your themes. You will no longer be picking topics at random so you are more likely to keep your audience engaged.

5. Stay Timely

With a content calendar, you can plot out specific events, holidays, or times of year that are important to your audience and your business. This means you won’t miss out on opportunities to leverage these events and get in front of your potential customers with timely content. You can ensure that you have content that speaks to what’s happening in their world, building your credibility.

6. Enable Visibility Across Teams

Content collaboration across large teams can be complicated. Content calendars make it easier. The most effective companies have alignment across teams. With a content calendar, you can employ a resource that helps everyone stay on the same page. Sales, marketing, product managers, and other stakeholders have clear visibility into content efforts, which can improve the relationships among teams and your culture.

Content and social media marketing are two parts of your content marketing strategy. A content calendar enables your social media team to schedule what will be posted and where, allowing you to be more consistent in posting.

Plus, with content automation features available on some content calendar platforms, you can save time in scheduling. This helps you cultivate a better social media presence because you can focus more on interacting with followers, instead of manually publishing posts.

8. Track Performance More Efficiently

Measuring the effectiveness of your content marketing efforts is essential. You need to understand what content is performing well and why so you can replicate it. By using a content calendar that also enables reporting, you can keep an eye on your production and performance metrics and uncover insights to inform your future content plan and make it even effective.

Having a content calendar is critical to your brand’s content marketing success. Thus, it’s not an option anymore. Using a content calendar is a foundational aspect of your content strategy. Now, all you need to do is find the right one for your business.

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What Does a Wedding Planner Actually Do?

Posted January 27, 2023 No Comments

It is becoming much more common for couples to enlist additional support for all kinds of things, it might be hiring a cleaner for your home, ordering your food shopping online or getting help with decorating the house. So, why should the planning of your wedding be any different? But, if you haven’t planned a wedding before, how do you know if you actually need the extra help? You’ve cleaned your house before so you should know how valuable it is to pay someone else to do it. The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

wedding videographers, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Full Wedding Planning

From start to finish, your wedding planner will be there to support you throughout the entire wedding planning process. From finding the perfect venue, sourcing suppliers, creating the design for the wedding, managing the budget and co-ordinating; all the plans in the lead up to and on the day to ensure you both, and your families, remain as stress free as possible throughout.

Partial Wedding Planning

You may be enjoying a lot of the wedding planning process but just need some guidance on a few of the elements. Partial planning is always a bespoke service as they want to ensure you are getting the support that you need. For example – there’s no point in them taking on the design and styling of the wedding if you have that all under control. They’ll take on the parts that you are finding challenging or stressful, allowing you to really enjoy planning your special event. They’ll be on hand whenever a questions crops up, and they will be there on the day to ensure that everything runs smoothly.

wedding filmmakers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

Wedding Co-ordination

Often called ‘on the day’ co-ordination, but don’t be fooled; you get support for so much more than just the one day! They get involved with clients around six weeks prior to their wedding day. They’ll talk through everything that you have planned and will bring it all together to create a schedule for the day (often including set-up and take down days). They take on the contacts with suppliers for those final arrangements and are on hand to support the couple in the lead up to their big day. They’ll be there on set-up day to run through everything one final time (which is vital as something has almost always changed on that penultimate day!). On the actual wedding day they will be there for as long as you need them. Often this means they are some of the first ones on site and the last to leave. They will spend the day liaising with suppliers, ensuring everything runs smoothly and allowing you and your guests to have the best wedding day ever!

wedding videographers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company reveal what wedding planners actually do…

7 reasons to work with a video production company in 2023

Posted January 23, 2023 No Comments

If you are considering working with a video production company videos, you’re most likely aware of the core advantages of the partnership.

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Collaborating with a video production company videos has many obvious advantages, such as using a clear budget to help you tailor your own unique high-quality video. Working with a video production company videos is fantastic for businesses of all sizes. They boost creativity of ideas and remove the hassle of planning, filming and putting together a video by yourself.

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A professional corporate video is an essential step in taking your business to the next level. Video marketing is undoubtedly a great way to add value to your business, which is why many companies integrate it into their strategy. However, there are many other benefits that video production companies provide, which may not be so obvious.

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In this article, we have compiled the obvious and not-so obvious benefits of working with a video production company. Without further ado, here are 7 reasons to work with a video production company.

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High quality, polished content

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Investing in video marketing correlates with enhancing your brand’s reputation. Consumers use the content that your business publishes to get more familiar with the personality of your brand. Having a high production standard improves customer impression of your brand.

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A video production company has a lot of skills that cannot be easily learnt. These include thinking of and planning out ideas, shooting the video with advanced equipment, recording with high quality audio, using lighting to capture the video’s ambiance, and using video editing software. When combined, these factors allow us to create the perfect video for you.

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Quality over quantity applies heavily to video marketing. Your company will receive more traction when you release sleek, high-quality videos, rather than a hundred sloppy videos a day that were lazily put together in under an hour.

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Helps to save and manage time

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Creating a video by yourself, with an employee(s), friend(s), family, or anyone else who has little video expertise, can result in hours being spent to make a video that doesn’t look professional or appealing. A video production company is obviously more efficient than people that don’t specialise in creating media and marketing content.

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Even though the path of learning about video is extremely interesting and rewarding, the process can take a long time to put the knowledge into action. Working with a video production agency ensures that someone gives priority to completing your video with a high standard and low time waste.

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Your input will be necessary in the structure and creation of the video, but you will have plenty of time to focus on other tasks too. When you have dedicated professionals working with you, it ensures that you don’t fall behind on your content.

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Video content is extremely popular

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A successful video marketing campaign has countless benefits such as increasing brand awareness, developing your relationship with customers, building your reputation, just to name a few. Video and digital marketing is the most popular that it has ever been, and it doesn’t show signs of stopping any time soon.

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More traditional businesses may be unfamiliar with digital marketing. Video production companies can assist you in your path to learn about online marketing and help utilise social media and the internet to enhance your whole business.

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Gen Z is the first fully digital generation, they are people who have not lived in a world without advanced technology. This generation spends over 25% of their day online, so it is crucial to market to them correctly. Using the right components in your video will guarantee it’s success. If you would like to learn more, check out our article on How to Reach Gen Z Correctly and Effectively with Your Video Content, here.

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Saves money and offers countless values

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How on earth does hiring a video production agency save money? Hiring a video production agency provides opportunities that you may not get if you work on your own, such as eliminating unnecessary expenditure and provide other valuable benefits that may not be so obvious.

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The answer to the question: through their equipment and expertise. If you decide to DIY your video, factors such as purchasing equipment come into play. Good equipment is obviously a significant aspect of making your video visually attractive. Equipment often stops functioning properly or becomes outdated, working with a video agency removes this problem as we use the latest and update our equipment.

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As we mentioned earlier, video production companies provide more than just shooting the video. Idea generation, shooting, editing, audio and planning strategy all come as a package. The whole process is done by the agency, you don’t need to invest in separate people to work on each part, which saves a lot of money in the long run.

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Engages your customer and motivates employees

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Video marketing is a brilliant way for new customers to discover your business and to keep returning customers. A good video assures that you reach your target market. Viewers love video content, its more entertaining than reading plain text and it allows them to engage with the content easily.

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If done right, the story, visuals and message of your video should enable you to connect with your audience. Using customer feedback on your content can increase engagement as people appreciate when they are acknowledged.

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The company and consumer are not the only parties that can benefit from videos. You can use videos to give information to and train your team and employees. This is less boring than textbooks and saves more time than in-person training sessions.

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Provides a different point of view

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Working with the same ethos may have concealed you and your team from innovative new insights. If you are struggling to come up with innovative ideas or need a push in the right direction, video agencies are excellent at brainstorming imaginative ideas.

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Working with a video production company is not just limited to ideas for your video. You are working with people who are new to your business concept, strategy and ideas, they are bringing in new fresh ideas and opinions that will help to develop your company.

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Video agencies help you present your business in creative ways and offer fresh new perspectives. They can help turn old concepts into wonderful and original new concepts which appeal to your target market and the current generation.

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Beneficial relationship and new future

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Working with production companies once can give your business a boost, but using their skills for the long-term is the real key in consistent success and growth. Working with a company that you already have experience with, is a great benefit that promises good understanding and clear communication as they are familiar with your work ethic.

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Working with a familiar agency also allows you to keep all your content the same style, which indicates that your business is organised and consistent. They also know how to manage the people working on a project like, actors, voice artists, and other individuals: this will prevent any possible carnage on set.

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Eventually, your social media pages will showcase a neat portfolio of your products. Long-lasting and productive relationships are another big benefit from working with a video production company.

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Conclusion

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There are endless benefits to working with a video production company. In today’s world, having a professional corporate video can make huge positive differences for your company. From saving money and time to generating new ideas, video production agencies are an essential tool in advancing your business.

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If you make the smart decision and choose to produce a video for your business, make certain that you work with a video production company to generate the best possible video and receive the best possible results. As social media and the internet grows, so does video and content marketing: make sure you hop on the train before it leaves for good.

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Wedding Cinematographers Explain What a Video LUT is

Posted January 20, 2023 No Comments

Colour grading is one way to improve the appearance of your footage as well as serve your storytelling vision. That’s why many wedding filmmakers, editors, and colourists who are working on a film use Look Up Tables, or LUTs, to save colour grades as templates to help speed up the process. Our wedding videography experts will have you know you don’t need to be working on a film to use LUTs to help personalise and brand your videos. If you’re wondering how you can get started with colour grading to speed up your workflow and produce better looking footage for your business, we’ve certainly got you covered. The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

wedding cinematographers, wedding filmmakers — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

What is a LUT?

The term “Look Up Table” sounds a bit mathematical – and we suppose in a sense it is! Every digital image is made up of pixels, and each pixel is made up of colours. A LUT is like a spreadsheet that accounts for every possible colour an image can have and says one colour should actually look like another colour. To put it simply, LUTs are like a filter, but more accurately, a colour-grade-preset for your footage.

Types of LUTs

wedding filmmakers, wedding videography — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

LUTs are used in a couple of different ways , so our wedding cinematographers have broken it all down for you…

Creative LUT

One type of LUT is a “creative LUT,” and this is used to add a specific look to your footage. The colours shift after it’s applied to the footage. An example of a creative LUT could be where the blues are pushed to a cyan, and the shadows are pushed from being black to slightly cyan as well.

Conversion LUT

Another use of LUTs is to convert flat, desaturated footage back into a typical colour space. This is referred to as a “conversion LUT.” Many cameras can shoot in flat colour profiles, which is often called LOG. These colour profiles look fairly bland as raw footage, but what’s happening behind the scenes is absolutely magical. Amazingly, when you shoot in LOG, your camera is capturing even more colour information and latitude than you would with a normal colour profile.

wedding cinematographers, wedding videography — The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…

All of this extra information enables you to fine tune your footage in post. With LOG, you can push and pull your colour grade much further than with a default colour profile. That means if something was over-exposed, under-exposed, or if you have a high-contrast shot, LOG footage will give you much more flexibility in post.

19 Video Marketing Statistics Of 2023

Posted January 16, 2023 No Comments

Video marketing videos for business lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

At Creative Marketing Ltd, we know how transformative high-quality video can be to business performance, so we have pulled together our top twenty video marketing statistics for 2022. When people scroll through their social media feeds or want to feel a connection online, video is the most engaging form of marketing content. Let us tell you why!

Video Marketing videos for business Consumer Behaviour Statistics

1. There Are Predicted To Be 48 Billion Digital Video IN The World By The End Of 2023

This represents an increase of 700 million users available for marketing teams to target with strong video content. Brands should also, therefore, consider how they can make their content suitable for large audiences, as we all know the power that a viral video must elevate a brand. Many video platforms are already enabled for this with features such as subtitles and transcripts available, meaning content can be enjoyed by event viewers that it was not originally intended for. This also offers an extra way to enhance SEO with informed meta and alt-tagging data being associated with video content.

From beauty tutorials that showcase the latest brands to informative how-to videos with subtle use of a brand’s presence to inform a consumer, consumers are looking for video content more than ever so now is the time to get your presence sorted.

2. 30.6% Of Consumers Are Searching For Tutorial Videos Making It One Of The Most Popular Forms Of Video Content

The most popular forms of content were music videos (51%) and viral content (36.7%), which we think brands should pay close attention to. The most successful video content is the one that comes across as the most authentic and organic. It is, therefore, a great idea to pay attention to these trends and find ways that your company can align with what consumers are, somewhat unknowingly, looking for.

The inclusion of how-to, tutorials, product videos, and influencer videos are all important in the marketing world as they showcase consumers engaging with content that can convert them into paying customers. With 62% of people trusting influencers more than celebrities or public figures, we think that this offers a great way to enhance your brand loyalty.

3. 90% of consumers use mobile video as their main form of video view content.

3.90% Of Consumers Use Mobile Video As Their Main Form Of Video View Content

Thanks to the likes of TikTok, Facebook videos and Instagram reels, people are looking more to mobile social platforms to view video content. Gone are the days of static images filling feeds, as consumers now expect highly edited and sleek content to greet them.

Globally, 4.43 billion people access social networks using mobile devices, so it is no surprise that this statistic is so high. Brands need to understand that people expect access to every form of content from the trusty sidekick that lives in their pocket or desk. Mobile video content is here to stay!

4. Millennials Aged Between 26-35 Make Up The Higher Category Of Video Viewers

You could even say that they take it as seriously as a part-time job, with some people racking up as many as 20 hours spent watching video content. This means that brands have amazing opportunities to target the consumers that potentially have the least financial commitments.

Knowing the age of consumers that watch the most video content also gives companies a great insight into how content can be tailored to stand out. Every element, from the editing style to the tone of voice that is used throughout, can help you stand out in the mind of a consumer.

5.66% Of Consumers Have Actively Searched For Video Content To Find Out More About A Brand

Gone are the days of reading about a brand or downloading a catalogue. Consumers want the content to be informative and readily available in video form, allowing them to learn about a new product or service in a timely manner.

Knowing that consumers are using video platforms in this way allows brands to create content that is further optimised to include a stronger call to action. This also allows for budgets to be allocated more wisely, as consumers would prefer to watch an informative video instead of calling up and speaking with a customer service team member.

In a conclusion, it is obvious that all content needs to be created for both brand advocates and new consumers to ensure that it provides something for everybody’s needs.

Social Media Platforms Video Marketing videos for business Statistics

6. YouTube is the most viewed source of online video content and has an astonishing 2.6 billion global users.

The platform is most prevalent in India, with more than 467 million viewers. Very much seen as the leader in video content, the platform is to thank for the rise of user-generated content and consumer video engagement. In fact, more than 720,000 hours of YouTube video content are uploaded each day!

The platform’s global reach is also made achievable by accessibility features such as subtitles, which means viewers can still interact with content even if it is not in their native language.

YouTube can also be seen as the first significant influencer platform. In 2022, it is estimated that 30% of all channels belong to a content creator. Thanks to the world of food reviews, beauty tutorials and product recommendations, many people now head to the platform directly for video content that supports a buying decision.

7. 30% of marketers choose to use Facebook live as their live-streaming social media platform of choice.

Launched in 2015 to bring Facebook to the needs of the modern social media user, Facebook live allows businesses and individuals to stream via their pages to an approved audience. The feature mimics the likes of Instagram stories and YouTube live by allowing people and brands to be instantly streamed to their audiences.

Live video is a great marketing tool to include with strategy and plans as it enhances digital connectivity and helps brands obtain a voice online. Live streaming shows that a company is current and that they have something that is worth sharing. Facebook is likely chosen as it has brilliant B2B and B2C features, with the live streaming function being fully compatible with most other third-party streaming services such as Zoom for the purpose of webinars.

With more than 8.5 million broadcasts having been made on Facebook to date, it is clear that this is something every business should be considering!

8. Want to make major money through video streaming? TikTok is the place to be as the video-streaming app has generated more than $6.3 billion to date in revenue.

In September 2022, TikTok’s parent company, Douyin, reported growth for the fourth consecutive quarter to the tune of $914.4 million! This is even more impressive considering the industry of mobile spending is noticing sharp drops just like many other consumer-spend sectors.

TikTok showcases how you can bring in a strong call to action with video content as the app has become increasingly focused on in-app shopping. Many content creators now post links to shop products on their own videos, with a trend also emerging for live TikTok shopping events that people can use a one-click feature to buy products.

9. 77% of companies use YouTube as their platform of choice to host marketing video content.

This proves that brands use the platform as the main call-to-action landing page instead of purely hosting video content on their own websites. The Google integration with YouTube means that videos have the power to be shown within search results if the metadata aligns with the SEO search for a particular keyword or trend.

By uploading marketing content to YouTube, brands are improving their presence on the platform and the chances of relevant customers coming across their products or services.

The easy-to-use description box, option to interact in the comments and inclusion of hashtags all offer personalisation features that can further enhance the visibility of marketing video content. We think using YouTube as your video hosting platform is a brilliant idea.

10. Video content is proven to be 1200% more effective than other forms of marketing content.

This statistic speaks for itself, proving that consumers are more susceptible to being converted to video. Videos are more emotive, allowing increased amounts of information to be digested and more questions to be answered in a short time.

The reality is that consumers expect brands to be producing sleek content, so if yours is not, you will be seen as behind the times and less likely to stand out to the modern consumer.

Video Marketing Professionals Statistics

11. An incredible 82% of internet traffic across the world is set to come from video marketing in 2022.

Based on both video streaming and live video content, this stat proves how important high-quality video marketing assets are in your plan. This also doesn’t just relate to length informational videos but also video assets that can be created from content such as gifs and shorts.

It is also not just the fact that video content sells but also how consumers use digital outlets as part of their daily life influencing this video marketing prominence.

32.8% of people say they view videos online as a way to relax and unwind. Whatever the reason for use, there is no denying that video content provides a source of entertainment that previously other media forms would have filled.

With videos offering high conversion rates, brands need to consider why consumers turn to video streaming platforms and how they can relate their products or services to this media outlet. Customer profiling certainly has taken on a whole new digital meaning in 2022!

12. 60% of marketing teams say they use video as a tool to look relevant.

Video content is a surefire way to not only stand out amongst tech-savvy consumers but also ensure that brands look like they are busy and successful. Creating elevated video content does not have to be complex, thanks to the various apps and courses available, but it does have the power to impress consumers of all ages.

Marketing teams understand the importance of creating video content as it’s not just what will make them look good but also what their consumers will expect.

This form of marketing is relevant for B2B and B2C audiences as company culture is an important message to transmit in various settings. Whether you want to stand out amongst influencer-driven consumer markets or want your business to appeal to top talent, video content is a strong marketing tool.

13. 81% of marketing professionals plan to include video as a cornerstone in their marketing strategy over the next decade.

Video is such an essential part of marketing strategy for most marketing teams that it is being planned into strategy, not just content plans. Normally marketing teams will have ideas for campaigns or base their operations on a solid call to action. However, the trend in 2022 and beyond is that a video is a tool that can be used to lead to many other forms of conversions.

With teams planning this into strategies and budgets, it highlights the need for all companies to invest in professional video marketing services to stay ahead of the game.

14. 46% of marketers say they now create more video content as it’s easy to produce in-house.

The rise of video-focused platforms has already meant a market for easy-to-use apps and software has closely followed. Whilst this is great to hear, there is still an industry-wide lack of digital skills meaning that companies are still potentially missing out on the best converting materials as they do not have the talent.

That is when a professional marketing agency, such as Creative Marketing Ltd, can act as a seamless extension of your own teams. We would love to see this statistic climb even higher as we think creative teams should feel empowered to create content for all parts of dynamic marketing strategies.

Video Marketing Content Statistics

15. 62% of marketing professionals say video engagement is their top metric for measuring campaign success.

While we appreciate that there are many ways of measuring consumer journeys and understanding ROI, at Creative Marketing Ltd, we agree that video engagement is a top priority.

There are many ways in which video engagement can be used to understand how consumers are interacting with a brand, including shopping click-throughs, live event statistics, onward journeys, and interactions within the comments sections. These elements all tie together to create succinct digital strategies that let companies automate operations thanks to the digital presence that sleek video content offers.

16. Webinars are a form of video marketing that 95% of B2B companies use as a key marketing tool.

When you think of video marketing, you may assume we mean social media videos or on-page tutorials on your website. This is not the case, as webinars are also a brilliant way of engaging with consumers and brands.

Whilst they are sometimes used within the consumer market, they are often brilliant forms of converting content within the business world. This form of knowledge transfer is almost always sold as a knowledge transfer exercise means that the viewers are being subjected to more subliminal marketing techniques.

With an average attendance rate of 50% for webinars, it is clear that this form of video marketing offers a great way to engage directly with target audiences.

17. 73% of consumers Are influenced by some video marketing Agency making it the most successful assets you can create.

From short how-to snippets to lengthy brand content, video content is such a popular form of marketing as it offers tons of flexibility.

With so many options around, it is vitally important to understand what your consumers will benefit from. As you can spend much of your budget on professional video content. We hold this in high regard as we always investigate what forms of content would best suit your business.

18. Video content marketing is set to be given more budget by 60% of companies over the coming years.

You want to invest your money in content marketing; that is no secret. The biggest trend to emerge in 2022 is the in-house budget focus on producing video content. More frequently, companies are also working with professional marketing agencies. While also bringing top digital talent in-house, meaning that their content is of the best quality possible.

With this comes consumer expectations that set the benchmark for how professional video content should be. Gone are the days of quick edits and poor-quality video being an afterthought in content plans. Now, companies are recognising the need to invest appropriately in these versatile collateral pieces.

19. Videos that are between 15-30 seconds have a 70% click-through rate making them the most popular form of video

Like any form of marketing asset, video content also has a time and place, which should always be considered. To engage users in a short time on saturated platforms. Snappy and attention-grabbing video content is the way to do it.

Just like the trailer of an action-packed movie, having a short form of video which can sell a concept is a great way to pique interest and direct the consumer journey.

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We are still an active creative marketing agency. Video production company London, Video production agency Kent

Posts Tagged‘event filming kent’

10 Free Social Media Scheduling Tools

1. Hootsuite

2. NapoleonCat

3. Later

4. Crowdfire

5. SocialOomph

6. Tailwindapp

7. Zoho Social

8. Combin

9. Friendsplus

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Mac users have access to better video editing software

Mac users have more software options

Tech equipment is an investment

Mac’s user interface is intuitive

Video marketing is 50% content and 50% delivery

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6 best free video editing software

1. HitFilm Express

2. Lightworks

3. iMovie

4. VideoPad

5. DaVinci Resolve

6. VSDC Free Video Editor

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1. Drive traffic

2. Boost engagement

3. Build brand awareness

Bacardi

Subway

Taco Bell

4. Connect with a younger demographic and attract new followers

5. Influence purchases

6. Offer another way to consume content

7. It shows you’re human

8. Build trust

9. Prove you’re one of the cool kids

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Wedding video and Importance of Personal Vows

Personalise your vows with appropriate details

Be sure your partner approves the content

Preparation with Vows to Improve your Wedding Video

Read your vow out loud every day in the months before the service

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What Is a Content Calendar?

Why You Should Use a Content Calendar

1. Keep Your Team Organized and Aligned

2. Brainstorm Better

3. Maintain Consistency

4. Sustain Your Audience’s Interest

5. Stay Timely

6. Enable Visibility Across Teams

7. Plan Social Media Marketing Better

8. Track Performance More Efficiently

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Full Wedding Planning

Partial Wedding Planning

Wedding Co-ordination

High quality, polished content

Helps to save and manage time

Video content is extremely popular

Saves money and offers countless values

Engages your customer and motivates employees

Provides a different point of view

Beneficial relationship and new future

Conclusion

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What is a LUT?

Types of LUTs

Creative LUT

Conversion LUT

Video Marketing videos for business Consumer Behaviour Statistics