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Posts Tagged‘filmmaking’

The Benefits Of A Mirrorless Camera For Video Production?

Posted March 10, 2022 No Comments

Mirrorless cameras are rising in popularity. As their technology improves, many professional video production company’s / videographers are opting for these cameras over DSLRs. What makes the mirrorless camera so popular today? Featuring large sensors, interchangeable lenses, and manual controls, mirrorless cameras offer many advantages of a DSLR but without the bulk. 

They manage to maintain smaller size by eliminating optical viewfinders and flip-up mirrors. Here are seven benefits of mirrorless cameras.

They are smaller

Almost without fail, the biggest factor you’ll consider when comparing mirrorless cameras with DSLRs is size. 

Mirrorless cameras can be more compact cameras because they don’t have a mirror box. These smaller dimensions make mirrorless cameras a great option for journalists short on space. 

Naturally the size depends entirely on the model you buy. You can get small micro four thirds cameras that are pocketable. You can even get large full frame mirrorless cameras that aren’t all that different to a DSLR.

They are lighter

As with size, the lighter weight can also be one of the mirrorless camera’s most significant benefits.

Without the heavy mirror box, mirrorless cameras can be lighter than DSLRs, relieving your shoulders and neck of the strain you get carrying around a heavy DSLR.

Once again, a mirrorless camera’s weight all depends on the sensor size. But a DSLR camera will typically weigh at least 300 grams more than its mirrorless equivalent. 

That may not sound like much but most photographers want to reduce weight as much as possible, especially if they’re likely to be out and about with their camera a lot. 

They are quieter

DSLRs make that telltale shutter sound that tells you when the mirror has swung to admit light. 

Without a mirror, mirrorless cameras can be almost silent, depending on the mode selected. They’re significantly quieter than DSLRs, which is a huge bonus when you’re photographing a wedding ceremony or a cathedral. 

They have high quality electronic viewfinders

The live electronic viewfinders found on some mirrorless cameras have proven to be exceptionally handy. 

Replacing optical viewfinders on DSLRs, electronic viewfinders can provide a live preview of how images becoming recorded. This means you can see and correct the results of exposure and white balance before you actually shoot. This is particularly handy for long-exposure night photography.

The top brass of mirrorless cameras come with impressive OLED displays for their viewfinders, which deliver high resolution and a bright, detailed scene. 

Even better, you can often customise screen info, enable a magnified view to help you manually focus, or show a live histogram while you’re adjusting settings. 

Electronic viewfinders are hugely beneficial for videographers because they actually work! The optical viewfinders in DSLRs are virtually useless, whereas EVFs continuously show the scene while you’re recording. 

They’re unassuming and non-threatening

Unlike DSLRs, mirrorless cameras don’t look so professional and daunting. This often makes portrait subjects more relaxed and natural.

They’re also handy when you want to subtly capture street photography or sights where professional cameras are typically forbidden or require a permit. 

More autofocus points with a greater spread

Because there’s no mirror in the way, mirrorless cameras tend to have a higher number of focus points, which can be spread across the whole frame. 

This is a special advantage of mirrorless cameras, meaning you have much greater control over which area of the frame you want to focus on.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Top 10 UK TikTokers of 2022

Posted March 3, 2022 No Comments

There’s no debate that TikTok (A video production app) has a hold on the world because it has over 1 billion active users (also known as videographers) and it’s also filled with tons of amazing video marketing content creators.

In this blog post, we’re sharing a list of the Top 10 TikTokers of 2022 who are based in the UK. Our list includes the most popular influencers on TikTok and doesn’t include celebrities, thought leaders, and brands.

So to identify the top-ranked TikTok Influencers in the United Kingdom by Followers and Engagement Rate we used, an Influencer Marketing Platform. Here’s a countdown to position number one, the top TikTokers in the United Kingdom with the largest number of followers.

1) Kyle Thomas

31.2M followers

Kyle Thomas is a British social media influencer who first rose to popularity on the video-sharing platform TikTok and since has grown to become one of the most popular creators in the UK. He often posts about his wide variety of rescue animals, as well as lip sync videos and comedy videos.

2) Mks Tomas

19M followers

He is famous for quickly creating eye-catching videos called Transition videos. Many people like the transitions he create in his videos which is very hard and time-consuming for a normal person to create.

Video Production on steroids!

3) Abby Roberts

17.4M followers

Abby Roberts is a popular TikTok beauty influencer. As per her interview with Insider, she is planning to move to Los Angeles to expand her business and to launch a YouTube beauty show. What a skilled videographer!

4) Jamil And Jamel Neffati

17M followers

Jamel & Jamil are famous twin brothers who got popular over Tik Tok (video production app). They are known for their amazing looks, cute smile, and got fame for posting comedy video clips, performing lip-syncs on TikTok. They have even earned the precious badges for being an ace TikTok comedian.

5) Shauni

16.4M followers

She is a young and emerging star, who is just 21 years old. Her toy videos have received millions of views and she was promoting weight loss. Shauni also spreads body positivity over on her Instagram account. She is an influential videographer!

6) Jeremy Lynch

Image: From The Sun

16.3M followers

The F2Freestylers, also known as The F2, are a British freestyle football duo comprising former amateur footballers Billy Wingrove and Jeremy Lynch. They are best known for their YouTube channel which has over 13 million subscribers.1

Jeremy is a British football freestyle and he joined Billy Wingrove to run the popular F2Freestylers Ultimate Soccer Skills Channel on YouTube. One of his most popular comedic videos shows him recreating glitches from the video game FIFA in real life and he has made videos with some of the world’s greatest soccer players, including Cristiano Ronaldo, Robinho, and Nani on TikTok.

7. Holly H

16.2M followers

It is said that Holly is the UK’s biggest TikTok star. She has over 16M followers and videos amassing billions of views. Her approach to TikTok and social media is one that inspires a global audience of young fans. Which include the likes of Selena Gomez and Justin Bieber!

What a video production powerhouse!

8) Joel M

16.1M followers

Magician and TikTok content creator who is recognized for sharing card tricks on his self-titled account. He began practicing magic at 6 years of age and would go on to perform in local restaurants because his videos have received more than 257 million likes on the platform.

9) Evie Meg

14.3M followers

Evie Meg is a famous Tik Tok star, YouTuber, and Social Media Influencer. She is immensely popular across the world. Evie Meg is successful despite suffering from Tourette Syndrome and she has been posting videos raising awareness about her condition. While filming her different tics, and how it affects her day-to-day life. Because her fans and other TikTokers with the same condition have praised her ability to laugh off awkward interactions and for her informative clips, she has grown to ignore any hate.

10) Rhia

13.7M followers

Rhia is an influencer featured by the likes of Nickelodeon and CBBC. Boasting 12m fans and making her hugely influential in the toy space. Having joined TikTok in 2017, she possesses the experience and creativity, and personality to deliver the insights brands need to win big on TikTok.

 



About Our Video Marketing Agency



Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!


Do You Need to Talk to a Marketing Expert?



As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on


01233 273 273.



Be part of our 2022 story. Video production company London, Video production agency Kent.

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5 Tips For Videographers To Capture Beautiful Landscape Footage For Video Production

Posted February 28, 2022 No Comments

Whether you’re shooting for your latest narrative or documentary feature or looking to get some beautiful shots for your travel blog or a video production landscape footage can be both challenging and fun. Let’s look at five key practices to help ensure you as a videographer capture the best and most beautiful landscape footage possible for your next post on a video marketing website.

1. Mind the Horizon and Your Composition

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When setting up your shot, your first composition decision is going to be where to sort your horizon line. If you follow the rule of thirds (more on the concept here), you have some options. You can put the horizon on the bottom line if you’d like your viewer to focus on the sky. You can put the horizon on the top if you’d like to focus on the land. Plus can also put the horizon down the very middle to create symmetry.

Whatever you choose, feel free to experiment. However, unless you’re going for a canted-angle look, be sure your tripod or stand is accurately calibrated to the ground, or your horizon line could look uneven.

2. Check the Light and the Clouds

As the greatest light source there is, the sun’s position can drastically change your landscape footage in many ways. For science geeks, it’s fun to note that the sun even affects night shoots. However, during the day, you can use the sun as part of your landscape footage by either shooting with it at your back, or shooting into it. You can also utilize the high noon sun to temporarily shoot without shadows, or use dusk or dawn light to get fantastic new colors.

Also keep an eye out for clouds and try to find ways to incorporate them into your compositions. Shooting time-lapse footage (more on that below) can add great dynamism, and it can add to your framing by creating beautiful counterpoints to the land below.

3. Vary the Focus

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Our Wedding Videographers know exactly what to capture

From there, you have compositional options for objects in the foreground, middle ground, and background. If you’re not familiar with those terms, here’s a great article that breaks down the multiple composition planes. To really utilize all three, consider putting objects in the immediate foreground just barely on the edges of the frames to provide perspective. Find shots that have interesting features in the middle ground as well before opening up into the wide background across the horizon and sky.

You can also experiment with depth-of-field and where you set your focus between the foreground, middle ground, and background. Add ND filters to help you stop down to get shallower DOF too. You can also try rack-focuses to move the focus across the landscape (here’s a good article on that).

These tips so far will help your video marketing agency or video production company grow and like one of our previous blogs says one day u might be able to make money off of this.

4. Find or Create Movement

Perhaps the greatest trick you can use for your landscape videography (for a videographer) to distinguish it from your regular landscape photography is to add or create movement. You can start by using simple pans and tilts. A pan that starts on an object close in the foreground then reveals the wide landscape in the background is a great approach. It also helps to find movement even in a static frame. A car running down a highway or people moving across the screen will add more visual information for viewers to latch onto and will make your video marketing grow.

From there you can add other types of movement utilizing sliders — or even create movement on your own by using time-lapses including clouds, shadows, and the sun. Check out some more camera movement tips and tricks below.

5. Consider Time-Lapse

Time-lapses are a great way to really capture the majesty of the outdoors. To take a time-lapse, you have a couple of options. First you can simply record footage for 10-12 minutes (or longer), which you can speed up in post. However this takes up a good deal of card and drive space. You can also use an interval meter to take a series of photos over a set period as well.

If you’re a new videographer or blogger then it might take some time for it all to catch on. One day you might even be doing it in your dreams.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Video Production Companies, 12 Most Exciting Cameras 2022

Posted January 7, 2022 No Comments

The photographer’s curse is that, no matter how good your current kit is, a crucial missing piece is just around the corner. Yes, your camera is better than almost every photographic tool from the past 150 years, but the cameras of 2022? They’re destined to hit ‘Peak Photography’. Elevating your almost-great Instagram feed to new heights. Video Production Companies and videographers in Kent will be glad with the upcoming cameras in 2022.

Even when we know it’s a mirage that somehow doesn’t dampen the fun of camera future-gazing. And there are good reasons to believe that 2022 will be another great year for camera launches. Aside from the realities of chip shortages, we have fully-cooked mirror-less systems from Canon, Sony, Nikon and Panasonic.

Against all odds, 2021 was a vintage year for new cameras, even if that hasn’t yet been reflected in shipments and sales. That momentum is likely to continue into 2022, with the year looking particularly exciting for hobbyist shooters. Now that the big players have established their pro bodies.

The 12 most exciting cameras of 2022:

12. Leica M11

Leica cameras are mainly exciting to those with bulging Bitcoin wallets. The Leica M11 isn’t yet official, but it’s an almost-certainty given recent leaked images.

The latest whispers from the likes of Leica Rumors suggest the M11 will have a new 60MP full-frame sensor, with modes for snaps to help manage your file sizes. More controversially, it seems Leica will be removing the baseplate design that’s been a staple of M-series cameras since 1954.

11. OM System camera

Aren’t Olympus cameras dead? Yes, officially deceased since the announcement in October that the new owners of Olympus’ imaging arm would be releasing models under a fresh ‘OM System’ brand. However, the spirit of the company, whose cameras date back to 1936.

The company has promised that it’s “developing a new interchangeable lens camera” for the Micro Four Thirds system. Interestingly, OM System says it will improve image quality “through the use of computational photographic technology.” This is slightly ironic, given that Olympus effectively blamed smartphones for the demise of its cameras.

Not that OM System will be entirely new to computational photography. Olympus cameras have previously pioneered software tricks like Live ND, which composited multiple images in-camera to create a slow-shutter effect. And it’s this heritage that OM System is planning to build on with its new release. What will the camera look like? It’s not clear yet, but there’s a clue at the bottom of the image above.

10. Nikon Z f

The least likely camera in this list to see a 2022 launch is also one of the most exciting. The formula demanded by Nikon fans is simple. Take the glorious design of the Nikon Z f and apply it to a full-frame mirror-less camera. Then call it the Nikon Z f and start printing money.

The good news for those hoping for a Nikon Z f is that sales of the Z fc appear to be strong. In July, Nikon released a statement warning of delays to Z fc shipments due to demand outstripping supply – although it’s possible this was also due to reduced production capacity. A 2023 launch is perhaps more likely, but Nikon could surprise us.  

9. DJI Mini

For many photographers, drones have taken one of the hottest contested spots in their camera bags. A drone’s ability to combine unique angles with increasingly impressive quality.

A 4K drone that’s about the same size as a mid-range zoom, the Mini 2 is ideal for roaming photographers and YouTubers. Having been released in November 2020, it’s also potentially due an upgrade in 2022.

A Twitter account called Deals Drone, has confidently predicted that the DJI Mini 3 will be launched in April 2022. This isn’t based on any particular leaks. But a DJI Mini 3, with new features like a mode and Active Track focusing, would certainly be a welcome arrival. And given that the DJI Mavic 3 has now launched, our money is on that happening sometime in 2022.

8. Panasonic GH6

A dead cert for a 2022 release, the Panasonic GH6 has already been officially announced.

Strangely, we saw a Panasonic GH5 Mark II arrive this year, but that camera is aimed more at live-streamers. The true successor to the classic Panasonic GH5, which landed way back in January 2017, is the GH6, and it’s shaping up to be another popular choice for those who have been priced out of full-frame video cameras like the Sony A7S III.

7. Canon EOS R5c

Sorry, Panasonic – the GH6 might turn out to be a real zinger of a camera, but it doesn’t quite match the prospect of a video-focused version of the Canon EOS R5. That’s exactly what we’re expecting from the Canon EOS R5c, which is now rumored to be launching “in the first quarter of 2022,” according to the reliable Canon Rumors. 

6. Alice Camera

The Alice Camera is an exciting prospect for a few reasons. Firstly, it’s a new camera that hasn’t been made by the traditional photography stalwarts. But it’s also bringing genuinely new ideas to the table, thanks to its combination of Micro Four Thirds hardware, computational photography and a mount for your phone.

The idea is simple: bring the slick menus, connectivity and multi-frame processing of smartphones to a mirrorless camera with a larger sensor. The Alice Camera wants to be the choice for creators who are looking to upgrade to a more powerful system for video and photos. Its maker thinks traditional cameras are stuck in the past when it comes to interfaces and social media uploads, and it has a good point.

It’s fascinating stuff that we’re looking forward to trying out when it makes its belated bow this year.

5. Canon EOS R1

The EOS R1 will be a mirror-less equivalent of its 5D-series DSLRs – all-rounders that are suited to pretty much any shooting situation. So far, the only speculation is that it could have an even higher resolution than the EOS R5.

4. Nikon Z30

The arrival of the Nikon Z fc in June somewhat dampened previous speculation about a new entry-level mirrorless camera, which the rumor mill tentatively called the Nikon Z30. But according to Nikon Rumors, a camera that sits below the Nikon Z50 and Nikon Z fc is still en route, and we’re penciling it in for a release in 2022.

Of course, the global chip shortage could intervene, but there is a definite gap in Nikon’s camera lineup for an affordable, beginner camera. In January this year, it surprisingly discontinued DSLRs like the Nikon D3500, which has historically been a popular choice for anyone looking to upgrade to their first ‘proper’ camera.

3. Sony A7R V

Baffled by the absence of Sony cameras in this list so far? There are a couple of reasons for this. First, it’s been a stellar year for new Alpha launches, with the Sony A1, Sony ZV-E10 and Sony A7 IV all arriving in 2021. Rather than launch a new Sony RX100 series compact camera, it also launched the Sony Xperia Pro-I smartphone.

But another major factor is the global chip shortage, which is rumored to be pushing back Sony’s camera launches for 2022. The two cameras in its lineup that are in need of refreshing are the high-resolution Sony A7R IV and sports-focused Sony A9 II. And sure enough, the two big rumored launches for 2022 are the Sony A7R V and Sony A9 III.

Both are highly anticipated by pro snappers, but we think the Sony A7R V is the slightly more exciting prospect. There have been wild rumors about its possible specs, including video powers, 20fps burst shooting and a new flip-out screen. But we’re trying not to get too excited, given that Sony Alpha Rumors thinks new Sony cameras will arrive in 2022 at the earliest.

2. Fujifilm X-H2

While Canon, Sony and Nikon have all focused their attention on full-frame mirrorless cameras, Fujifilm has been quietly refining its line of X-series cameras. These offer a blend of size, power and affordability that remains a fine alternative to full-frame powerhouses. In 2022 the range is expected to move into its next generation with the Fujifilm X-H2.

The long-awaited successor to the Fujifilm X-H1 from 2018, the X-H2 is likely to deliver a new, stacked APS-C sensor for a boost. Stacked sensors, which have appeared in recent flagship full-frame cameras like the Sony A1, Canon EOS R3 and Nikon Z9, offer faster read-out speeds than backside-illuminated chips.

1. Canon EOS R7

It’s been fun watching Canon, Sony and Nikon duke it out this year to see who can make the best, money-no-object mirrorless camera. But not many car enthusiasts own McLaren supercars, and the likes of the Sony A1 and Canon EOS R3 are similar propositions. In 2022, it’s time to see some of that technology filter down to a more affordable camera for the masses.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

6 Reasons Why Video Marketing Is Important Than Ever

Posted January 6, 2022 No Comments

It’s well known that content marketing is an effective way to build your brand and reach your target audience. In fact, according to a report by Demand Metric, 83% of marketers say that video is more important than ever. This is reflected by WYZ Owl statistics which show 87% of businesses use video Production as a marketing tool. In this article, we’ll take a look at what Social media video production content marketing is, as well as give you some great video marketing agency ideas.

What is Video Marketing Agency?

video production
What Is Video Marketing Agency?

Video marketing agency is when brands produce Social media video production content to raise their profile online. social media video production is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live video, or self-hosted video.

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.

The great thing about video production is that it is becoming easier and easier to do effectively. The number of options marketers have mean there really is something for every business, even those without traditional video recording or editing skills.

Here are five reasons why video content marketing is more important than ever.

Videos are a Great Way to Explain Your Product

video production
Videos Are A Great Way To Explain Product

Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZ Owl, 94% of marketers say using video content has helped increase user understanding of a product or service.

Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

Check out this video by Dropbox which is a great example of how a video content can be used to effectively explain what a product is all about.

Videos Have a Good Return on Investment

video production
Videos Have A Good Return On Investment

The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos. Nonetheless, 83% of WYZ Owl survey respondents say video gives them a good return on investment.

You may think of social media video production as being expensive and time-consuming to produce. But there is plenty of technology out there which makes it possible to create good video fast and without a large budget.

Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software solutions like Video Scribe and Doodly make it easy to create engaging explainer videos at a low cost. Spending less when you produce your videos means it’s easier to get a positive ROI.

You Can Use Video Production in a Variety of Ways

video production
You Can Use Video Production In A Variety Of Ways

Marketers have plenty of options when it comes to how they use social media video production content. This means it’s easy to find a method that fits in with your company’s marketing goals. While YouTube is the obvious place to start when creating videos, here are some of the other options you could use:

  • Most social media platforms including Snapchat, Facebook, Instagram, and YouTube allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick and cheap to create and they speak directly to your audience. For stories to be effective, you’ll need to have—or be building—an audience on social media.
  • Live video has grown in recent years with industry giants like Facebook, YouTube, and Twitch all offering ways for businesses to stream live content. Live video can be effective. Facebook said that live streams get six times as many interactions as regular videos.
  • Webinars are a great way to use social media video production to interact directly with your potential customers. They can be used to answer specific questions customers may have about your product, or to teach the audience something about your industry, thereby establishing yourself as an authority. Software like Go To Webinar or Livestorm makes it easy for businesses to put on (or even automatise) webinars. Check out one of the webinars we have created at Act! on how to create landing pages to generate more leads from your website.
  • Another innovative way of using video is on a one-to-one level. Marketers can record and send quick messages to follow up on purchases or inquiries. This can improve the customer experience.

People Love Social Media Video Production SEO

video production
People Love Social Media Video Production SEO

Just like technology has made it easy for businesses to record a video, it has also made it incredibly convenient for people to watch video content. There are a ton of stats that illustrate this point. Here are some of the most compelling:

  • In 2017, the official YouTube blog said people watch over a billion hours of YouTube content every single day.
  • Earlier this year, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without.
  • Digiday says Facebook has over 8 billion video views a day. Interestingly, 85 percent of these are viewed without sound.

If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.

Videos are Great for SEO

video production Video
Videos Are Great For SEO

Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.

Here is an example of this in action. When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.

In this instance, of the three results, one is for video editing app Filmora. Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.

As well as potential exposure on Google, videos will also appear when people search for things on YouTube. This is significant as in 2017, Moz and Jump shot found YouTube had the third highest share of the U.S. search market, after only Google.com and Google Images.

Wrapping Up

Video is a great way for marketers to reach people. It is easier than ever before for businesses to create and share high-quality social media video production content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

The 10 best music blogs in 2021 Video Marketing Agency

Posted January 6, 2022 No Comments

Need some fresh music content in your life? Chuck these a follow! Presenting our list of the 10 best music blogs right now. Being a publisher ourselves, we love a spot of music journalism. Reading is one of life’s great pleasures, and there are few finer places to do that than across the best corporate video production music blogs. Yet sadly it’s a hard business to keep, and these blogs come and go like live music venues in Sydney. We’ve lost a few brothers and sisters since we last looked at the national blogosphere, but also gained a few new favourites. And as always, we’re stoked to be in such delightful company.

Without further ado, here are the 10 best Australian music blogs to take you into the new year and beyond.

Stoney roads

An electronic music blog based in Sydney, Stoney Roads is your go-to for emerging producers and DJs across the house, techno, experimental electro and heaps more. These legends absolutely know how to pick a future crowd-pleaser.

Stoney Roads also aren’t afraid to throw their weight into the political discourse when topics they care about are in the fore. They’re huge advocates for pill testing, a healthy night-time economy and so much more… check them out here.

LNWY

A collaboration between the fine folks at St. Jerome’s Laneway Festival and Melbourne digital/creative agency Bolster, LNWY are all about long-form features, conceptual video marketing agency content, and a gorgeous visual layout.

They’re doing something different in the music publishing space, and it’s absolutely refreshing. See LNWY for yourself here.

Pilerats

The scene in Perth can feel unreachable at times, a lively music community thriving in one of the world’s most isolated locations. Nobody will argue with the strength of the city’s musical output, and Pilerats are more tuned in than anyone.

Through regular reviews, premieres, interviews and features, Pilerats are constantly pinpointing the next big thing as well as speaking to musicians at the top of their game. To do a little reading, head over here.

The Interns

Interns are another discovery blog who, guaranteed, have heard your new favourite song before you. They’re quickly jumping on new releases from the world’s best pop artists every day, as well as highlighting some of Australia’s finest new talent.

Their aesthetic is bright and colourful, a perfect match to the kind of music they love. Get amongst Interns right here.

Purple Sneakers

Another mainstay of the dance music scene, Purple Sneakers have been supporting local artists through their infamous parties and their blog for over a decade.

They run consistent features on the best and newest names in Aussie electronic music, they know what events you should be heading to, and they really, really know how to put on a show. Check Purple Sneakers out here.

AAA Backstage

video production
AAA Backstage

Based in Fortitude Valley, the beating heart of music in Brisbane, AAA Backstage have been highlighting new Aussie talent and the country’s best music events since 2010.

They especially kill it in the live category, consistently sending a team of talented photographers to the best gigs. See for yourself here.

Baked Goods

Almost everybody who follows emerging Aussie music would have seen a Baked Goods Live Session or two. They’re consistently grabbing the hottest new acts and slotting them into these videos, where the production is totally slick to boot.

They also run video interviews with the best in the biz, plus the occasional writeup. Eat your Baked Goods right here.

Best Before

video marketing agency
Best Before

Another blog based in Sydney, Best Before is run by a group of local creatives who publish news, reviews, beautiful feature interviews and more. They’re also on-ground at a huge amount of shows, from local gigs to massive festivals… so they’re perfect for a visual fix.

Whether you’re in or out of Sydney, they’re definitely worth a suss. Check out Best Before here.

Weirdo Wasteland

A little off to the side from where most of these blogs sit is Weirdo Wasteland, a wonderful stream of Australia and New Zealand’s underground, DIY and experimental releases.

Keeping an eye on which tracks they’re premiering is like a direct link into the finest, wackiest minds of our local scene. If that’s your jam, suss them out here.

Wild n Free

corporate video production
Wild N Free

Straight outta Melbourne, Wild n Free is a newer music blog with a pretty mint palette when it comes to emerging music. It’s a super genuine feed from a team who obviously are obsessed with everything they write, and that energy shines through.

Keep up to date with Wild n Free for new music, interviews and more. They’re right here if you want to say hi.

Christmas Ad Video Marketing Production Round Up 2021

Posted January 6, 2022 No Comments

With the current global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive corporate video production earlier than they might have done in the past. For others, an early kick-off was always part of the strategy for Christmas 2021 after last year’s lockdown. Here where you can find the latest festive creative video productions.

Morrisons

Christmas evokes images of a happy Santa working hard in his snowy grotto making wonderful toys to be delivered around the world. Morrisons however wants to highlight some other heroes of the season – farmers.

The TV advert tells a tale of Farmer Christmas who works “all year too” in order to deliver a delicious feast to tables all over the country.

As British farming’s single biggest customer, Morrisons has chosen to hero farmers in it’s video marketing production as a way of thanking them for all the work they do.

Tesco

Tesco’s Christmas video marketing advert celebrates that Christmas is officially back after the disappointment of last year. Proving nothing will get in the way of the nation enjoying the festive season this year.

With the uplifting anthem ‘Don’t Stop Me Now’, the ad opens outside of a Tesco store with a lady determined not to let anything stop her from Christmas dinner with her family.

Sainsbuary’s

In 2021 Sainsbury’s holiday corporate video production is encouraging us all to make it ‘A Christmas to Savour.’ The video marketing production features some instantly recognizable voices.

As the video commences, we hear the soulful sound of the Etta James classic hit At Last while the camera pans around a bustling room showcasing a whirlwind of merriment and activities.

SuperValu

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign via TBWA\Dublin, that’s sure to deliver the warm and fuzzy feels.

The ‘Share the Magic’ campaign has debuted a heart-warming 90-second TVC that explores themes of recovery and optimism after a difficult few years.

‘Share the Magic’ tells the story of a girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet.

Aldi

This year ALDI Australia’s Christmas video marketing production campaign via BMF is encouraging people to go big this year.

2021 has been a tough year, again. we have all been have been separated from families, again. In lockdowns, again. Waiting for the “new normal”, again. Turns out, 2021 wasn’t what we all wished for at all. But we are back, coming out from hibernation, just in time for Christmas hopefully.

ALDI wants everyone to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning joints, ALDI corporate video production is proving that you simply can’t over do Christmas this year, and deserve it at the best possible prices.

Apple

This year Apple is making it’s holiday corporate video production cinematic, through shot entirely on the new iPhone 13 Pro via TBWA\Media Arts Lab.

Set to the tune of “You and I” by Valerie June, the story follows a little girl who tries to preserve the magic of the holidays all year. Then when her snowman begins to melt outside at the change of season, she stores him in her family’s freezer to protect him from the changing weather, while checking on him through the year. When winter finally comes around again, her family helps bring the snowman outside. Just as they plant him in front of their home, a kid on a bike accidentally pulverizes the poor snowman to powder. When we think all is lost, her family rallies around her to scoop up the pieces and rebuild him, keeping the holiday spirit alive.

Amazon

The video marketing production Amazon has this Christmas, kick starts with the angelic voice of Adele. Helping to promote the kindness of strangers amid the annual consumer frenzy.

Amazons global campaign shares a story of a young woman forming a new friendship with her neighbour. Attempting to resume a normal life following recent struggles.

Valuing kindness over any material gift. The video production highlights how it is the people around us who make Christmas truly special.

Myer

Myer has launched a unique and energetic campaign translating “vague” and “confusing” responses to those simple questions of, “what would you like for Christmas?” into a shoppable list of the perfect gifts.

From the most difficult and undoubtedly discerning people who respond with answers like, ‘I’m not really sure, surprise me’ or ‘no pressure, whatever, I’m easy…’, to those who know exactly what they want, Myer is offering the perfect gift for all.

Lidl

Indeed Lidl aired its creative video production, giving customers a glimpse of what a Christmas of the future might look like.

The video production starts in the present day. A family sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidal’s delicious festive food. Lidl’s corporate video then goes into another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser.

The next iteration shows the same family still enjoying Lidl’s festive fare at ‘Lidl’ prices. The festive video marketing production outlines that even when ‘we’re carving turkeys with lasers, we’ll always be Lidl on price’. Demonstrating it’s commitment to quality and value no matter what the future looks like.

TK Maxx

The festive and creative video production TK Maxx have released features a musical performance that is bound to get you right into the Christmas spirit.

The theme “Christmas to the Maxx”, encourages everyone to go big this festive season. While sharing a story of young boy called Laurie giving the performance of the night thanks to a special early gift.

Asda

“Make Christmas spectacular with Asda”. Watch as a family manoeuvre through their big Christmas season moments on ice skates in Asda’s festive spot.

The creative video production was choreographed by Dancing on Ice associate creative director Daniel Whiston.

Disney

Thus market production bears all of the hallmarks of a short by Disney’s Pixar, just like its predecessor “Lola”, “Stepdad” takes viewer’s on a journey of ups and downs. Which is heightened by the realistic animation and lovable characters in this festive video production.

Centred on the power of storytelling to inspire the magic of imagination, created by reading together. “Stepdad” features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

Sports Direct

Jack Grealish, Emma Raducanu and Jessica Ennis-Hill are clearly all featured in Sports Direct festive video marketing production.

The creative video production “Go all out this Christmas” is a high-energy call to action for Britain to get off the sofa. Because “it’s snowing” they all get outside enjoying varies different sports.

Boots

For the creative video production “Bags of Joy” stars Jenna Coleman in the titular role of Joy.

Boots festive marketing production was created by WPP’s specialist, with direction by Academy Award-winning Tom Hooper. Clearly the soundtrack was by Academy Award-winning composer Rachel Portman OBE.

M&S Food

Percy Pig has been put into the spotlight in M&S Food marketing production. Animated and voiced by actor Tom Holland. With a scene akin to Night at the Museum. The film sees Percy Pig accidentally brought to life foar the first time by the Christmas fairy, Dawn French.

Selfridges

Lastly in this blog Selfridges is getting shoppers ready for the ‘Christmas of Dreams’. An enchanted short film.

The festive campaign blends a range of creative references, from Busby Berkeley’s 1930s golden age Hollywood to classic 1950s technicolor film musicals.

Characters in the slightly surreal film were brought to life alongside British actress and singer Jane Horrocks.

The digital campaign is supported by in-store launches in London, Birmingham and Manchester, and on selfridges.com.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Best Smartphone For Film Production

Posted November 11, 2021 No Comments

The problem with many film production cameras available on the market today is they tend to break the budget for many independent filmmakers. 

There is good news for those video producers that are looking for an alternative film production camera and it’s called your smartphone.

That’s right, today’s smartphones shoot amazing 4K quality video production footage. They are real competition for some of the best selling filmmaking cameras out there on the market. 

This post is for film producers looking for a cheaper alternative to a video production camera, and what phones are the best for video and film production.

With the advancement in smartphone camera technology, the huge amount of storage space available, fast processing speeds, and video production apps to help you along the way, it’s no wonder why video producers are choosing a smartphone for his/her next film project. 

Are you thinking about using a smartphone for your next film project? I will break down what the best 4k video phones are, so you can start your video marketing cheaper than you ever thought possible.

Best Smartphone For Filmmaking In 2021 – Video Production

Smartphones For Film & Video Production

Smartphones are not just for making phone calls. They are powerful palm-sized computers that also take amazing 4k videos.

Beginning to advanced video producers are using smartphones to shoot amazing movies at a fraction of the cost for a professional 4k filmmaking camera.

With so many great smartphones available on the market that can produce incredible video footage, it can be difficult to choose the right one for you. 

Below are reviews of the best smartphones for film production chosen by my filmmaking colleagues shooting short-films while stuck in self-isolation.

Apple iPhone 11 & 12 Pro Max

video marketing
Apple iPhone

Since the Apple iPhone 7, video producers were given the ability to shoot features with, as long as you had conversion lenses attached to the smartphone.

Directors attached lenses like Moment anamorphic lens to give the iPhone footage a more cinematic look to the footage.

With the release of the iPhone 12 Pro Max, Apple has finally added 5G to its flagship Smartphone

It features the powerful A14 Bionic chip, 5G to download and stream high-quality video marketing, a bright 6.7″ Super Retina XDR display, and Ceramic Shield for better drop performance. 

Apple‘s new LiDAR scanner improves autofocus in low light conditions and offers night mode for portrait photos.

Apple Pro RAW is a film production dream because it will give you full creative control over colour, detail, and dynamic range on the iPhone or with a third party app. 

It has an extended dynamic range for video production up to 30fps and cinematic video stabilization for video marketing in 4K, 1080p, and 720p. 

Apple continued with the three rear camera system like the predecessor Apple iPhone 11 pro max. 

The Apple iPhone 12 Pro Max features a 12mp 26mm f1.8 wide-angle, a 52mm f2.8 2x telephoto. A super-wide 13mm f2.4 lens, so loyal filmmakers to the Apple eco-system are now rejoicing in the fact that they now have an amazing filmmaking smartphone. 

The iPhone 12 Pro Max rear cameras will shoot in 4K UHD at 24/30/60fps, 1080p at 30/60/120/240fps, 720p at 30fps.

If you are using the front camera for vlogging, it will shoot in 4K UHD at 24/30/60fps, 1080p at 30/60/120fps. 

Maximum storage of the iPhone 12 Pro Max is 512GB with 6GB of Ram. The screen also has a maximum refresh rate of 60Hz.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

How to Sell Using Video: Product Videos for Marketing

Posted October 28, 2021 No Comments

How to sell with videos? Is video marketing even worth the trouble?

The following is a guide that explains everything you want to know about producing videos for marketing to help increase video SEO.

Our video company will have you know that video marketing is very important for every video company. This post will explain why this is as well, and whether it’s best to get help from a video marketing agency.

For all your questions, this guide has the answers. Read on to learn all about video content marketing.

Is Video Marketing Dead

There was a time when video marketing was simply one of many marketing options. Now, it shouldn’t be considered optional at all. Right now, video content makes up 71% of all downstream internet traffic, according to Comcast.

Other statistics confirm the importance of video marketing, too. According to Wyzowl, consumers would rather watch a video than read about a product they are interested in buying.

These facts make it clear that advertising with video is now more important than ever before. What’s more, your competition certainly knows this to be true. If you still only produce written marketing content, we’re afraid you won’t stand much of a chance.

VIDEO COMPANY
Is video production an option?

What Video Marketing Can Do

Besides these cold, calculated statistics, it’s easy to see why video marketing is important simply because of what it can do. Below are the most important examples of this along with a little bit on how you would go about creating such videos.

1. Demo Your Products and Services

The most obvious benefit of video marketing is that you can explain and showcase your products in a way that no amount of text ever could. With text, your audience can only imagine, but with a video, they hear, see, and even emote.

Besides physically holding the product in their hands, there’s no better way to communicate this information. Your audience will gain a deep understanding of your product and see it in action.

The easiest way to create these videos is to perform a live demo and record it. You can even involve actual consumer participants. This way, consumers can see real people, just like them, reacting to your product.

You don’t have to, though. Simply demonstrate all the uses and features of your product. Start with opening the box and listing the contents and go from there.

2. Answer Your Customers’ Questions

Do you find that a lot of your customers keep asking the same questions? How-to videos could be a great way to provide the answers you’re customers are looking for through Youtube.

social media video production by video marketing agency
Creative Video Production, Video Marketing, Video marketing agency, video production company. company video, product video production, marketing videos for business, Corporate Video Production

Obviously, you should start with specific questions that customers have actually asked you. But you can also take any task that customers would use your product for and turn it into a how-to video.

Also, do you already have a blog on your website that answers your customers’ questions? It’s very easy to turn your current blog posts into video content. Even a simple video of text or narration over product footage gets your content to appear in online video searches.

3. Boost Your Website Traffic

As mentioned, video is the most looked-at content on the internet. If you don’t have any videos on your website, people will have to look elsewhere.

Also, a lot of video content is displayed in “cards” at the top of search engine result pages. Search engine users could see your website videos before all other results, simply because of the type of content it is.

4. Expand Your Audience

Likewise, a lot of internet users are looking for video content exclusively. If they perform a video search on Google or they check YouTube for content, will they find your videos?

That depends on whether or not you have published any. Any text or images you have published online are excluded from these results. By creating video content, you gain access to the internet’s largest audience—an audience that you couldn’t reach any other way.

5. You Can Also Get Professional Help

Lastly, no one ever said you had to plan and execute your video marketing strategy all by yourself. In fact, it’s usually best to outsource, anyway.

If you do create your own videos, you’ll most likely have to hire an in-house video marketing team. With all the scouting, interviewing, and hiring, it’s a lot more trouble than outsourcing to a video marketing agency.

Such agencies are experts at both advertising and video production. They can make sure you have a steady stream of video content each week. Or, you can simply hire them for individual video projects as often as you need a little extra help.

Our video company, Ashford, Kent specialists in video marketing

Share This Valuable Information on How to Sell With Video

Now that you know how to sell with video and why it’s important, follow the tips above to make your own marketing videos. Also, share this guide with those in your company who can help you with your video production.

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

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