Posts Tagged‘modus weddings’

19 Video Marketing Statistics Of 2023

Posted January 16, 2023 No Comments

Video marketing videos for business lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

At Creative Marketing Ltd, we know how transformative high-quality video can be to business performance, so we have pulled together our top twenty video marketing statistics for 2022. When people scroll through their social media feeds or want to feel a connection online, video is the most engaging form of marketing content. Let us tell you why!

Video Marketing videos for business Consumer Behaviour Statistics

1. There Are Predicted To Be 48 Billion Digital Video IN The World By The End Of 2023

This represents an increase of 700 million users available for marketing teams to target with strong video content. Brands should also, therefore, consider how they can make their content suitable for large audiences, as we all know the power that a viral video must elevate a brand. Many video platforms are already enabled for this with features such as subtitles and transcripts available, meaning content can be enjoyed by event viewers that it was not originally intended for. This also offers an extra way to enhance SEO with informed meta and alt-tagging data being associated with video content.

From beauty tutorials that showcase the latest brands to informative how-to videos with subtle use of a brand’s presence to inform a consumer, consumers are looking for video content more than ever so now is the time to get your presence sorted.

2. 30.6% Of Consumers Are Searching For Tutorial Videos Making It One Of The Most Popular Forms Of Video Content

The most popular forms of content were music videos (51%) and viral content (36.7%), which we think brands should pay close attention to. The most successful video content is the one that comes across as the most authentic and organic. It is, therefore, a great idea to pay attention to these trends and find ways that your company can align with what consumers are, somewhat unknowingly, looking for.

The inclusion of how-to, tutorials, product videos, and influencer videos are all important in the marketing world as they showcase consumers engaging with content that can convert them into paying customers. With 62% of people trusting influencers more than celebrities or public figures, we think that this offers a great way to enhance your brand loyalty.

3. 90% of consumers use mobile video as their main form of video view content.

3.90% Of Consumers Use Mobile Video As Their Main Form Of Video View Content

Thanks to the likes of TikTok, Facebook videos and Instagram reels, people are looking more to mobile social platforms to view video content. Gone are the days of static images filling feeds, as consumers now expect highly edited and sleek content to greet them.

Globally, 4.43 billion people access social networks using mobile devices, so it is no surprise that this statistic is so high. Brands need to understand that people expect access to every form of content from the trusty sidekick that lives in their pocket or desk. Mobile video content is here to stay!

4. Millennials Aged Between 26-35 Make Up The Higher Category Of Video Viewers

You could even say that they take it as seriously as a part-time job, with some people racking up as many as 20 hours spent watching video content. This means that brands have amazing opportunities to target the consumers that potentially have the least financial commitments.

Knowing the age of consumers that watch the most video content also gives companies a great insight into how content can be tailored to stand out. Every element, from the editing style to the tone of voice that is used throughout, can help you stand out in the mind of a consumer.

5.66% Of Consumers Have Actively Searched For Video Content To Find Out More About A Brand

Gone are the days of reading about a brand or downloading a catalogue. Consumers want the content to be informative and readily available in video form, allowing them to learn about a new product or service in a timely manner.

Knowing that consumers are using video platforms in this way allows brands to create content that is further optimised to include a stronger call to action. This also allows for budgets to be allocated more wisely, as consumers would prefer to watch an informative video instead of calling up and speaking with a customer service team member.

In a conclusion, it is obvious that all content needs to be created for both brand advocates and new consumers to ensure that it provides something for everybody’s needs.

Social Media Platforms Video Marketing videos for business Statistics

6. YouTube is the most viewed source of online video content and has an astonishing 2.6 billion global users.

The platform is most prevalent in India, with more than 467 million viewers. Very much seen as the leader in video content, the platform is to thank for the rise of user-generated content and consumer video engagement. In fact, more than 720,000 hours of YouTube video content are uploaded each day!

The platform’s global reach is also made achievable by accessibility features such as subtitles, which means viewers can still interact with content even if it is not in their native language.

YouTube can also be seen as the first significant influencer platform. In 2022, it is estimated that 30% of all channels belong to a content creator. Thanks to the world of food reviews, beauty tutorials and product recommendations, many people now head to the platform directly for video content that supports a buying decision.

7. 30% of marketers choose to use Facebook live as their live-streaming social media platform of choice.

Launched in 2015 to bring Facebook to the needs of the modern social media user, Facebook live allows businesses and individuals to stream via their pages to an approved audience. The feature mimics the likes of Instagram stories and YouTube live by allowing people and brands to be instantly streamed to their audiences.

Live video is a great marketing tool to include with strategy and plans as it enhances digital connectivity and helps brands obtain a voice online. Live streaming shows that a company is current and that they have something that is worth sharing. Facebook is likely chosen as it has brilliant B2B and B2C features, with the live streaming function being fully compatible with most other third-party streaming services such as Zoom for the purpose of webinars.

With more than 8.5 million broadcasts having been made on Facebook to date, it is clear that this is something every business should be considering!

8. Want to make major money through video streaming? TikTok is the place to be as the video-streaming app has generated more than $6.3 billion to date in revenue.

In September 2022, TikTok’s parent company, Douyin, reported growth for the fourth consecutive quarter to the tune of $914.4 million! This is even more impressive considering the industry of mobile spending is noticing sharp drops just like many other consumer-spend sectors.

TikTok showcases how you can bring in a strong call to action with video content as the app has become increasingly focused on in-app shopping. Many content creators now post links to shop products on their own videos, with a trend also emerging for live TikTok shopping events that people can use a one-click feature to buy products.

9. 77% of companies use YouTube as their platform of choice to host marketing video content.

This proves that brands use the platform as the main call-to-action landing page instead of purely hosting video content on their own websites. The Google integration with YouTube means that videos have the power to be shown within search results if the metadata aligns with the SEO search for a particular keyword or trend.

By uploading marketing content to YouTube, brands are improving their presence on the platform and the chances of relevant customers coming across their products or services.

The easy-to-use description box, option to interact in the comments and inclusion of hashtags all offer personalisation features that can further enhance the visibility of marketing video content. We think using YouTube as your video hosting platform is a brilliant idea.

10. Video content is proven to be 1200% more effective than other forms of marketing content.

This statistic speaks for itself, proving that consumers are more susceptible to being converted to video. Videos are more emotive, allowing increased amounts of information to be digested and more questions to be answered in a short time.

The reality is that consumers expect brands to be producing sleek content, so if yours is not, you will be seen as behind the times and less likely to stand out to the modern consumer.

Video Marketing Professionals Statistics

11. An incredible 82% of internet traffic across the world is set to come from video marketing in 2022.

Based on both video streaming and live video content, this stat proves how important high-quality video marketing assets are in your plan. This also doesn’t just relate to length informational videos but also video assets that can be created from content such as gifs and shorts.

It is also not just the fact that video content sells but also how consumers use digital outlets as part of their daily life influencing this video marketing prominence.

32.8% of people say they view videos online as a way to relax and unwind. Whatever the reason for use, there is no denying that video content provides a source of entertainment that previously other media forms would have filled.

With videos offering high conversion rates, brands need to consider why consumers turn to video streaming platforms and how they can relate their products or services to this media outlet. Customer profiling certainly has taken on a whole new digital meaning in 2022!

12. 60% of marketing teams say they use video as a tool to look relevant.

Video content is a surefire way to not only stand out amongst tech-savvy consumers but also ensure that brands look like they are busy and successful. Creating elevated video content does not have to be complex, thanks to the various apps and courses available, but it does have the power to impress consumers of all ages.

Marketing teams understand the importance of creating video content as it’s not just what will make them look good but also what their consumers will expect.

This form of marketing is relevant for B2B and B2C audiences as company culture is an important message to transmit in various settings. Whether you want to stand out amongst influencer-driven consumer markets or want your business to appeal to top talent, video content is a strong marketing tool.

13. 81% of marketing professionals plan to include video as a cornerstone in their marketing strategy over the next decade.

Video is such an essential part of marketing strategy for most marketing teams that it is being planned into strategy, not just content plans. Normally marketing teams will have ideas for campaigns or base their operations on a solid call to action. However, the trend in 2022 and beyond is that a video is a tool that can be used to lead to many other forms of conversions.

With teams planning this into strategies and budgets, it highlights the need for all companies to invest in professional video marketing services to stay ahead of the game.

14. 46% of marketers say they now create more video content as it’s easy to produce in-house.

The rise of video-focused platforms has already meant a market for easy-to-use apps and software has closely followed. Whilst this is great to hear, there is still an industry-wide lack of digital skills meaning that companies are still potentially missing out on the best converting materials as they do not have the talent.

That is when a professional marketing agency, such as Creative Marketing Ltd, can act as a seamless extension of your own teams. We would love to see this statistic climb even higher as we think creative teams should feel empowered to create content for all parts of dynamic marketing strategies.

Video Marketing Content Statistics

15. 62% of marketing professionals say video engagement is their top metric for measuring campaign success.

While we appreciate that there are many ways of measuring consumer journeys and understanding ROI, at Creative Marketing Ltd, we agree that video engagement is a top priority.

There are many ways in which video engagement can be used to understand how consumers are interacting with a brand, including shopping click-throughs, live event statistics, onward journeys, and interactions within the comments sections. These elements all tie together to create succinct digital strategies that let companies automate operations thanks to the digital presence that sleek video content offers.

16. Webinars are a form of video marketing that 95% of B2B companies use as a key marketing tool.

When you think of video marketing, you may assume we mean social media videos or on-page tutorials on your website. This is not the case, as webinars are also a brilliant way of engaging with consumers and brands.

Whilst they are sometimes used within the consumer market, they are often brilliant forms of converting content within the business world. This form of knowledge transfer is almost always sold as a knowledge transfer exercise means that the viewers are being subjected to more subliminal marketing techniques.

With an average attendance rate of 50% for webinars, it is clear that this form of video marketing offers a great way to engage directly with target audiences.

17. 73% of consumers Are influenced by some video marketing Agency making it the most successful assets you can create.

From short how-to snippets to lengthy brand content, video content is such a popular form of marketing as it offers tons of flexibility.

With so many options around, it is vitally important to understand what your consumers will benefit from. As you can spend much of your budget on professional video content. We hold this in high regard as we always investigate what forms of content would best suit your business.

18. Video content marketing is set to be given more budget by 60% of companies over the coming years.

You want to invest your money in content marketing; that is no secret. The biggest trend to emerge in 2022 is the in-house budget focus on producing video content. More frequently, companies are also working with professional marketing agencies. While also bringing top digital talent in-house, meaning that their content is of the best quality possible.

With this comes consumer expectations that set the benchmark for how professional video content should be. Gone are the days of quick edits and poor-quality video being an afterthought in content plans. Now, companies are recognising the need to invest appropriately in these versatile collateral pieces.

19. Videos that are between 15-30 seconds have a 70% click-through rate making them the most popular form of video

Like any form of marketing asset, video content also has a time and place, which should always be considered. To engage users in a short time on saturated platforms. Snappy and attention-grabbing video content is the way to do it.

Just like the trailer of an action-packed movie, having a short form of video which can sell a concept is a great way to pique interest and direct the consumer journey.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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What Can Wedding Videographers Capture?

Posted January 13, 2023 No Comments

The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day!

What Moments Will Your Wedding Video Capture?

People like you – couples planning their wedding – hire professional wedding videographers in order for you to relive the most magical moments of your day; your vows, reception toasts, the dancing, and all the little moments in between. To preserve those memories as they happen and share them with others, a wedding video is certainly a must. But what are the exact wedding day moments that will your wedding videographers will capture?

Pre-Ceremony Excitement

Shots of the bride, groom and the wedding party getting ready are simply a must! Whether your bridesmaids are in matching robes or the groomsmen are throwing back brews, make sure your wedding videographers have enough flexibility in the wedding day schedule to capture moments with both spouses at their getting ready locations.

Bride and bridesmaids getting hair and makeup done.

wedding videographers, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Bride getting buttoned or zipped into her wedding dress.

Bride putting on her jewellery or shoes.

Pinning boutonniere on the groom.

Keep in mind, a wedding filmmaker cannot be at two places at once. So, if the getting ready locations are a great distance away, you may want to consider hiring two videographers if having pre-ceremony moments with both people are of importance to you.

Details of Your Day

You have worked hard to plan every single detail of your wedding; from the way your reception napkins are folded, guests favours set at the table settings to your centrepieces and invitations. If having those details captured through wedding cinematography are important to you, list out what you would like your wedding filmmaker to capture. Your wedding videographers don’t necessarily need to set specific time aside to capture these items, but just in between the larger moments they are already focusing on.

Invitation suite, jewellery, and your ‘something blue’

Exterior shot of the church or of the venue

Interior wide shot of the church or the venue

Altar

Flowers

Wedding program

Additional Wedding Videographers Shots:

Table name tags

Gift table

Wide shot of reception room

Closeup of place settings

Guest favours

Centrepieces

Your Wedding Ceremony

Once everyone has arrived at the venue, your videographer should make their way inside. You’ll want everything from your flower girls to your “I do’s” to be on film. Remember to point out key guests to your wedding videographers, as you’ll probably want a few crowd shots as well.

Guests being escorted down the aisle

Musicians performing (if any)

Groom waiting at the alter

Bridal party walking down the aisle

Processional

Vows

Exchanging of rings

The first kiss

wedding cinematography, wedding filmmakers — The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Introduction as a married couple

Recessional

Bride and groom leaving the venue

The joy that is captured during the ceremony is so incredibly special and will be highlighted beautifully, so you can see your love come to life each time you watch the final wedding video.

Your Romantics Session

This is the time of your special day, either directly before or after your ceremony, that you and your spouse kiss, pose, twirl, and dip for the camera! Your wedding filmmaker will be right along side your wedding photographer capturing the shots of just the two of you or group shots with the bridal party at your favourite locations.

First look

Moments with bridal party

Specific locations with your spouse

Reception Moments

There’s a lot of moving pieces, so make sure your wedding videographers have a list of all the necessary shots when it comes to your reception. How much your wedding filmmaker is able to capture of your reception is heavily dependent on how many hours you have your videographer booked for. These key reception moments are (very likely) a sure thing:

Bridal Party & Newlywed Grand Entrance

wedding videographers, wedding cinematography — The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Cake cutting

First dance

Parent dances

Best man and maid of honour toasts

If you pre-planned to have your wedding videographers stay for the entire reception or most of it, then you can expect a lot of great dance floor footage, too!

Anniversary dance

Guests dancing

Bouquet and / or garter toss

Last dance

The Unexpected Moments

Some of the most exciting wedding day moments are taking place behind the scenes, some of which you’re not even a part of. Even with a prepared list of shots you want captured, it’s important to allow enough breathing room in your wedding day schedule for your wedding videographers to be able capture those unexpected opportunities.

Watch for the ring bearer and flower girl to giggle as they are walking down the aisle.

Grandparents taking a twirl or two on the dance floor.

These emotional moments add personality to your wedding cinematography video and making it uniquely you.

Posted January 9, 2023 No Comments

Tech Trends And Predictions That Will Shape company video In 2023

There are thousands of stories of invention, innovation, and discovery playing out across the technology industry at this exact moment. They are real but largely unseen until an event – a data breach, a cloud outage, a social movement – brings them to our attention. Filming technology trends are good for videography company video productions.

The cloud and AI are no longer frontiers. The digital economy is the new tech green space. Nearly 8 out of every ten companies have experienced at least one cloud data breach. The transition to net-zero will be as disruptive as the industrial revolution.

Businesses need to separate the trends from the hype to capture competitive value. That’s what drives my annual ritual of making tech predictions for our next orbit around the sun. The future is beginning to take shape, and here are my predictions for tech trends coming in the year ahead.

Trend #1

An Accelerating Attack Surface Will Demand More and Future-Proof Security Innovations

In the billion-dollar race to protect, detect, and respond to an expanding attack surface, we will see risk management melding with business innovation capabilities. Compromised credentials, misconfigurations, and malicious and inadvertent misuse of resources have been at the center of security discussions. Videography company videos.

Application and API Security (CNAPP)
As modern cloud-native applications are becoming drivers of business, protecting the underlying application environment is critical. In 2023, developers will get more and more support from various tools that help speed up development cycles and allow them to better manage and secure distributed application architectures with an emphasis on delivering exceptional, secure digital experiences. We will also see continued movement toward tools that allow developers, site reliability engineers and security experts to collaborate more seamlessly on these outcomes.
Quantum Cryptography
Transmitting keys poses a fundamental risk to security, as keys can be harvested and decrypted later. While Post Quantum Cryptography (PQC) is a potential stop-gap solution, it’s unclear if PQC schemes could be broken in the future. Quantum Key Distribution (QKD) is poised to be particularly impactful because it avoids distribution of the keys over an insecure channel. In 2023, in preparation for a post-quantum world, we will see a macrotrend emerge with adoption of QKD in datacenters, IoT, autonomous systems, and 6G.

Trend #2

Experience Economy Solutions Will Deliver Actionable Business Insights and Performance

Full-Stack Observability Tied to Business Outcomes
A significant problem with monitoring has always been too much data with too little context and business correlation. The evolution of application monitoring toward full stack observability will increasingly provide a view relative to business context. When applied systematically, this can dramatically speed up response and optimize business operations in real time. In 2023, business context will become widely recognized as an integral part of monitoring and visibility outcomes.
Traces and OpenTelemetry
In the year ahead, there will be a significant shift toward the open-source ability to grab information from multiple domains that were previously siloed and then develop modern applications that rely on distributed tracing embedded in the actual experience. OpenTelemetry will become the leading open-source standard behind how IT teams consume data to enable observability over the IT stack from the network and infrastructure to applications and the internet.
Edge Native Application Development Frameworks
As edge devices become smarter, and process, manage, and drive insights closer to the user, there is growing need for edge-native application ecosystems. In 2023, we are seeing growing adoption of application development frameworks for the edge replete with new data management, compliance and security APIs coupled with novel AI/ML toolchains. This is the beginning of a world where the edge will be operated by horizontal software platforms – groups of small, generic computers scaled to deployment needs and consumed as a service.

Trend #3

The New Phase of Digital Transformation Will Be Led by Smart Connectivity and Networks

Resilient and agile supply chains can be a weak link or great competitive advantage. Predictive techs move us away from using isolated data analysis to real-time decision making. Models are designed to be elastic and scalable to complex regulatory and service-level requirements.

IoT/Supply Chain Resiliency
Enterprises and logistics providers will increasingly utilize IoT to bring greater visibility into their supply chains in 2023. IoT and other technologies will not only play a larger role in bringing better resiliency and efficiency into supply chains but can also help to improve IT/OT network management. As a result, organizations will start to reconfigure supply chains around predictive and prescriptive models including smart contracts and distributed ledgers. This is a major transition toward more sustainable business practices and circular supply chains.
Predictive Networks
In the year ahead, the network will become more experience-centric with increasing capabilities to predict end user experience issues and provide problem-solving options. Companies will increasingly access predictive technologies in integrated, easy-to-use SaaS offers. This represents an important step toward a future where connectivity is powered by self-healing networks that can learn, predict, and plan. Predictive networks will be powered by the same predictive analytics that are gathered from myriad telemetry sources.

About Our Video Marketing Agency

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We are still an active creative marketing agency. Video production company London, Video production agency Kent

Wedding Videography: Is it worth it?

Posted January 6, 2023 No Comments

Over the years the idea of having wedding videography to capture your special day has become increasingly popular. Many wedding photographers are now also offering video services alongside their photography because many cameras that take gorgeous photos are also capable of capturing high quality videos. In the right hands, can be edited and produce stunning and cinematic visuals. That not only capture the magic of your wedding day, but allow you relive it every time you re-watch it. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal why you should invest in a wedding videographer…

wedding filmmakers, cinematic wedding videographers

Relive the Day

What is the main reason why wedding videography is worth budgeting for alongside a photographer? A wedding video allows you to relive those important moments from your wedding day for many years to come. Your wedding day is full of love and excitement. So capturing moments like the first kiss, the parents dance and the send-off. Will let you see and remember every single minute of those moments. With a well-produced wedding video you’ll be able to see your day go from preparation to the moment you and your partner are sent off to start your journey as a married couple, all edited together to look beautiful and cinematic in just a 7- 10 minute video.

Hear the Love

A photo is worth a thousand words, but a video with crystal clear audio will let you hear the emotions and see how you and your loved ones felt throughout your wedding day. Many family members make sincere and touching speeches for the couple getting married and to capture every word and replaying it years down the line will help you remember how special the entirety of the day was. Many videographers also take audio into consideration when they create your wedding videos. They want to make sure that not a single word or moment is missed. Make sure when you’re consulting videographers that you ask about audio because you wouldn’t want to miss the amazing speeches and kind words people say about you and your partner on your magical day.

Have An Unplugged Ceremony

You definitely want an unplugged ceremony, we promise. Hiring a videographer will capture the moments that you and your guests were able to be completely present for. Without all of their distracting phones in the way. Not only are videographers professionals who know where to stand to get that perfect shot. They also won’t ruin the visuals of your day in order to get it.

Wedding Videography Costs

Once you’ve decided you’re ready to hire a videographer, the next step is to carefully work them into your wedding budget. On average, wedding videographers can cost anywhere from around £1,000 to £5,000. We have provided a break down of what these costs entail:

Time — how long your videographer is present at your wedding will definitely impact their cost. Some wedding videographers create specific packages. Those include both the amount of time that they’ll spend at your wedding and then editing costs in order to create your video. Understandably, more time is more money. And if you want your videographer to cover other wedding events, such as your rehearsal dinner. This will cost you more.

A second shooter — if your wedding videographer needs a second shooter or an assistant, this might also increase their costs. If you’re able to find a photographer who doubles as a wedding videographer, you might be able to get a lower rate since you’d be hiring just one vendor to capture your day. However, keep in mind they’ll likely work as a team if this is the case, so you should still expect to add a second shooter.

cinematic wedding videographers, wedding videography

The finished products — after all the filming, your videographer will then provide you with an edited highlight reel and wedding film. You may even get some b-roll footage. This takes both time and effort for your videographer to create a film that is completely perfect for you.

Extras —nowadays, many videographers offer drone footage, Super 8 films, USB drives, as well as other extras. Depending on what type of film you would like, you may have to pay a little extra.

Travel—If your wedding videographer has to travel a long distance to be present at your wedding, you’ll probably have to pay for their fuel, airfare, hotel, or any other travel-related expenses.

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What are the Most Popular Wedding Ceremonies Across the World?

Posted December 30, 2022 No Comments

Cultural wedding traditions and rituals have evolved over thousands of years all around the world. Currently many wedding traditions are still linked to other customs, superstitions or even the environment around us. The best wedding videographers at our wedding cinematography company have revealed the most popular wedding ceremonies from around the world…

best wedding videographers, cinematic wedding videographers

India ‍

Indian weddings are big, bold and extremely beautiful. An Indian wedding is jam-packed with traditions and customs, guests, as well as celebrations which can span across 3 days! Traditional Hindu wedding dates are determined by a pandit (priest). Who uses the stars to discover the couple’s most favourable date to get married. On day one of the celebrations the bride and her female family members take part in ‘mehndi’. This is where they have their hands and feet henna-ed, and ‘sangeet’, a small reception where the bride’s and groom’s families come together for the first time for a celebration. The third day is the ceremony and reception, which could last a whopping 16 hours! There is a procession where the groom greets his parents and bride’s parents at the ‘manadap’. Where everyone removes their shoes to enter the sacred space to await the bride’s arrival. During the wedding ceremony the couple are physically bound together and step around a sacred fire followed by greeting their guests and also receiving blessings.

China‍

When setting the date, the couple will visit a fortune teller, Feng Shui Master or Monk to determine the best date to get married based on their birth dates in addition to their star signs. Interestingly, the bride and groom have a wedding photoshoot prior to the wedding in order for them to get the perfect shots and display the photos at the ceremony. It’s also becoming increasingly popular for newlyweds to book a European trip for their honeymoon so that they can have photos taken wearing their wedding attire in front of famous European landmarks! On the morning of the wedding, it is customary for the groom to pick up the bride – often a lively affair which can involve fireworks, gongs, drums and even dancing!

best wedding videographers, wedding cinematography

A child walks in front of the procession with the groom as a representation of fertility. Upon arrival, the groom will be greeted by their family. To then put him to the test where Chuangmen (door games) take place. The games typically include eating something spicy, sour or bitter and answer multiple questions about the bride to win approval of the bride’s family. After winning the game the groom hands over a red envelope. Which containins money to the bridesmaids so they can essentially ‘surrender’ their friend.

The groom’s final challenge is to find the bride’s missing shoe and place it on her foot. Before carrying her to the traditional Chinese tea ceremony held within the bride’s family home. The wedding banquet is an opulent eight hour event hosted by the parents of the bride and groom. The food served to the guests is extremely symbolic – a fish course represents abundance, a suckling pig signifies the bride’s purity, a poultry dish is served for peace and a sweet lotus seed symbolises fertility. ‍

Denmark ‍

Prior to a Danish wedding, the bride has a pine archway built outside her home either on her pathway or attached to her doorway. This is known as a ‘Gate of Honour’. The groom traditionally buys the bride her wedding bouquet. However the bride must purchase her own shoes (and must not sell them after!). After the wedding ceremony, the male guests take off the groom’s shoes in order to cut holes in his socks. Some say this is to prevent other women from seducing him, and others say the bride should repair the socks to prove she is going to be a good wife.

Danish weddings are absolutely filled with kisses! During the wedding reception if one guest starts to stamp their feet and the rest of the party join in. The bride and groom are required to duck under the table to kiss. If guests start tapping their cutlery against their plates or glasses, the married couple must stand on their chairs to kiss. In addition to this, when the bride leaves the room, the female guests rush to kiss the groom on his cheek and vice versa, if the groom leaves then the male guests kiss the bride on the cheek. Finally, all guests are expected to eat a slice of the wedding cake. As it is deemed as bad luck for the marriage if they don’t. ‍

Italy ‍

cinematic wedding videographers, wedding cinematography

The day before an Italian wedding, the bride must isolate – and surprisingly not because of Covid! She must stay away from the groom and is only permitted to look at her reflection in the mirror if she removes an accessory – a shoe, glove or earring. Moreover, on the night before the big day the groom arranges to serenade his bride underneath her window. The bride doesn’t know what time this will be and is awoken by the sound of music. Which is being played by musicians outside the window. Friends and family are notified what time this will take place so they can witness the unfolding of this event. Traditionally bomboniere which is an organza bag filled with sugared almonds or confetti, is stacked into groups of five. The bomboniere are given to guests as wedding favours and are representative of health, wealth and fertility. Finally, during the wedding ceremony the newlyweds must smash glass. The more pieces shattered on the floor, the better as they represent the longevity of their marriage.

What are the Most Popular Wedding Videography Trends?

Posted December 23, 2022 No Comments

Wedding photos are something extremely popular and banal today, but they remain an integral part of the celebration of each couple – opening the exchange of rings, raising the bride’s hands after signing, the first piece of cake, passionate dance along with many other exciting performances. All this over time remains forgotten and hidden deep in a box somewhere in your home. A beautiful memory that we unfortunately rarely remember over the years. The wedding videos captures all those moments that the photos capture quickly – the exchange of rings, lifting the bride in her arms and taking her out of the ritual hall, signing, congratulations, the first dance, smiles and the overall joy of the event. It creates timeless memories and captures the most beautiful moments of your wedding day. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends.

If you are reading this article, you are are more than likely already planning how your wedding video will look like and you are trying to come up with its best look so that your video does not look dry, tasteless and even uninteresting. You may even be debating which wedding videographer to choose for your special day. It is important to know that the video recording of this special day must be entrusted to an experienced person in order to have the necessary quality, creativity, but also to be able to keep forever the joy and happiness of your wedding.

Wedding Videography trends 2022 – 2023

Retro wedding video, but with a modern flavour

Not surprisingly, the style of wedding video recording has changed many times over recent years. In 2020, the tradition of shooting and editing wedding videos has changed dramatically and even become unrecognisable. The strongest trend in 2020 was for the video to be shot entirely as an independent film. Retro wedding video, but with a modern flavour is the completion of the trend for the wedding videographer to shoot videos in black-and-white. Something that in the 21st century for the couple would likely seem boring. You can always have a video of your wedding, shot in its full colour range, but sometimes it’s good to make the day look old-fashioned and somewhat different. An interesting way to recreate the best moments of your wedding day, which mean very much to the couple.

Wedding Videography in journalistic style

In 2020, the tendency for some couples to have their wedding video in a “documentary” style became increasingly more established. As for the journalistic style – this is simply just capturing the events as they happen. A videographer who makes a journalistic-style video will actually capture the events of the day as they occur. You will still find beauty and elegance with this “documentary” style of editing.

Freezing

A few wedding shots with elements of “freezing” is not necessarily a bad idea. Although this would cost you a lot of lost time and nerves to make the guests “freeze” at least for a moment, sometimes the result is not what you actually expected. It would be an extremely challenging task for your wedding videographer to show all your guests together. Then you can choose moments for a wedding video with just the bride, groom, grandparents, parents and your closest friends.

Drone video recording

The idea of a drone hanging in the air over your wedding ceremony, especially when it is outdoors, may appear to be an unconventional idea. However, drones that are more for play can show great results. The drones can capture beautiful shots of your wedding ceremony and venue, which would be difficult and even impossible for a wedding videographer to make from the ground. This is not just about the shots in which the guests of your wedding ceremony are gathered in the middle of a picturesque garden part of a huge castle.

3D montage in wedding cinematography

Of all the existing visual effects, without a doubt, 3D definitely captures the best wedding memories. For this reason, 3D montage wedding cinematography has become a leading trend in wedding videography in 2020. If you like this unusual idea, you could include a 3D montage in your wedding video and even in your wedding photos.

Drones And Their Impact In The Film Production Industry

Posted December 19, 2022 No Comments

Drones have become more and more popular to the film production and video production company industry in recent years. A vast number of feature films are being shot using drones.

Drones And Filmmaking

In the film production and video production company industry, wherein filmmakers all over the world use them to capture awesome footage and images without having to get a cameraman on a helicopter and shoot it there. What’s even better is that, even with this gadget’s portable size, it is already able to shoot high resolution videos that are theater worthy.

Lightweight And Easy To Use

Its lightweight aerodynamic body makes it ideal for aerial shots. Choosing one with powerful motors and large props would ensure its stability while flying at significantly high altitudes. Controlling them only takes a few minutes to master, and they’re light and portable, not bulky and making them easy to travel with.

Advanced Features

Capturing high-quality aerial images is made possible by professional drones. With professional drones, flying time is longer so you can expect a video latency of 180 minutes or more making it ideal for filming. Quadcopter has a good maneuverability while flying so the driver would be able to get 360 degrees of still or moving, panned shots. Drones bring a flexibility to the table not many other cameras can. Let your imagination work unhindered, and use a drone to make your creative vision a reality.

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What Makes a Good Wedding Videographer?

Posted December 16, 2022 No Comments

What Makes a Great Wedding Videographer?

At Modus Weddings, we believe that some of the same things that make a great wedding photographer are mirrored in a great wedding videographer. The difference between the two skill sets in the latter involves motion, which requires a dedicated approach to visual storytelling. A great wedding videographer will bring depth to your love story by integrating angles and scenery through a combination of artistry and technology. A great videographer operates with both poise and precision while simultaneously incorporating the details of cinematography, experience and passion. The complexity of capturing your wedding event in motion requires substantial talent as well as knowledge of how movement is recorded, and we have both. The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer.

Cinematography Is So Much More Than Capturing Video Footage.

wedding videographer, wedding filmmakers — The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

Cinematography can be described as the art of motion-picture photography and filming. It involves angles, framing, and movement techniques using multiple cameras, lenses, filters, and lights while making artistic and technical decisions in relation to the imagery. At Modus Film, we embrace all the onscreen visual elements related to your filming locations and apply them to your love story in the style that most successfully reflects your commitment to each other using a narrative that is as unique and beautiful as your relationship.

Experience Is Counted In More Than Years Behind the Lens.

Great wedding videographers should have more than a strong technical knowledge of camera equipment and a thorough understanding of filming techniques. They have an eye for detail in addition to a mind for fast invention. While skill and experience are of importance, so are the intangible qualities that allow our wedding videographers to stand apart. These consist of…

wedding videographer, wedding cinematographers — The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

• Strong communication skills
• Excellent listening ability
• Vivid creativity and innovation
• Formidable team management skills
• Editing and post-production aptitude that flawlessly ties together each shot

We are inspired by each of our couples in distinctive ways, which begins with having real conversations that help us to bring our clients’ visions to life. You and your person are unique, and so are the things you want to incorporate into your wedding videography, from your wardrobe decisions, site selections, and how you want the brilliance of each of these captured. Truly partnering with our clients allows their wedding cinematography to reflect and celebrate their exclusive love story through a cinematic lens. By choosing our wedding package, you will receive exceptional service and attention to detail.

wedding videographer, wedding filmmakers, wedding cinematographers — The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

Best Wedding Venues of 2022

Posted December 9, 2022 No Comments

2022 saw weddings return with a boom – so our wedding videographers have compiled a list of the best wedding venues off 2022! The perfect wedding venue is the cornerstone to these happy days: the backdrop to your beautiful wedding photos, a place for you to gather with your loved ones, and somewhere you can go back to again in order to relive those wonderful memories. Whether you’re looking for a barn venue or not, there’s plenty of gorgeous wedding inspiration to find in this list.

wedding cinematography, wedding filmmakers, wedding videographers — The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed the best wedding venues of 2022…

10 Most Popular Venues on Hitched 2022

1. Brinsop Court Manor House and Barn – Hereford, Herefordshire

Couples who’d like somewhere unique should look towards Brinsop Court Manor House and Barn. This historic estate features a 12th century moated manor house, with over 800 acres of ancient woodland, and a new, modern event barn. Inside the manor are three ceremony rooms, bursting with both character and history. The Banqueting Hall has a vaulted ceiling, oak floor as well as a large fireplace filled with candles to serve as the focal point for your ceremony. The Elizabethan Library is a room with a rich history for a heartfelt vow exchange, and the elegant Queen Anne Dining Room offers picturesque views across the Wordsworth lawn. During the day this venue can accommodate up to 180 guests, and at night this number increases to 250 for dancing and fun. If any guests have a little too much fun, the venue boasts some onsite glamping accommodation.

2. Bredenbury Court Barns – Hereford, Herefordshire

Their spectacular Atrium leads into the airy, 1920s Orangery – the absolute perfect place to exchange your vows. Then it’s time to wine, dine and dance in the rustic Oak Barn, an atmospheric oak-timbered barn with panoramic views over the gorgeous grounds and even beyond to the Malverns. You can reportedly see for up to 12 miles! This magical venue is made for year-round weddings, with the gardens and terraces and ideal spot for al-fresco drinks in summer, and the cosy Atrium and Orangery welcoming you in on those chillier days. Perfect for intimate weddings of up to 40 to grand celebrations of 180, this both friendly and enchanting barn venue is a wonderful spot for weddings. There’s on-site accommodation so you can even continue celebrations the next morning!

3. Dodford Manor Barn Wedding Venue – Northampton, Northamptonshire

You’ll find Dodford Manor’s lovingly restored collection of country house barns among 20 acres of beautiful, rolling Northamptonshire countryside. If you’re searching for the perfect mix of a historic setting with bags of ambience and contemporary style and facilities, this is a wonderful choice. Your day will begin by getting ready in the Grain Store, their luxurious preparation room with large mirrors everywhere for you to get ready with your entourage. The historic Mortain Barn is the idyllic setting for your civil ceremony: a flagstone floored barn with soaring rustic wooden beams and flooded with natural light. They can change up the configuration for the room easily so it’s perfect for small weddings of approximately 30 to large parties of up to 170.

4. Farnham Castle – Farnham, Surrey

With five acres of stunning architecture and gorgeous gardens, Farnham Castle is definitely Surrey’s all-day celebration hotspot. Start off in The Gatehouse or The Pembroke where the wedding party can enjoy the luxury of a private preparation space. The dreamy castle boasts unique locations to say I do – choose between the charming Lantern Room, Winchester Suite, Library, Great Hall, or the luscious gardens – as well as two on-site chapels for couples intending to hold a religious ceremony. The beautiful castle grounds are the perfect backdrop for your romantic wedding photos, before getting the party started in the Great Hall, which is ideal for 200 seated or 300 standing guests, or the Lantern Hall. The luxurious Honeymoon Suite is the cherry on top of a jam-packed wonderful day at this venue.

5. The Ashes Barns and Country House – Stoke-On-Trent, Staffordshire

Exclusive hire of a 50 acre estate means that you and your guests will be the absolute focus of everyone’s attention. Personalisation is key here – you’ll have the chance to decorate the venue in your own personal style, with the help of the attentive Estates Team and Event Manager, as well as tailor the menu to the desired tastes of you and your guests. Everything, from the beautiful grounds to the rustic exposed brick venue to the cosy accommodation to the inventive food bursting with flavour is tailor-made for the most perfect wedding ceremony you could imagine.

6. The Mill Barns – Bridgnorth, Shropshire

Brought to you by the award-winning teams behind Staffordshire venues Pendrell Hall and The Ashes Barns, this stunning waterfront venue is formed of three magnificent oak-framed wedding barns. You’ll have exclusive use of all the barns and eight acres of gardens, giving you and your guests plenty of space to explore as well as celebrate. Licensed for up to 170 guests, you’ll begin your day in the ceremony barn, before moving outside or further inside for both drinks and photos. The day then flows onto the stunning wedding breakfast barn and then through to the evening entertainment area. Every detail has been thought through with great care.

8 Steps To Creating Promotional Videos For Business

Posted November 28, 2022 No Comments

videos for business
company video
creative video production

Have you ever wanted to create a promotional videos for business, company video or a creative video production? Video content, after all, can be used in so many ways, from social media posts and advertisements to emails and marketing sites. But how do you go from “wanting to create a video” to actually scripting and producing one? Seems complicated, right? It’s actually pretty simple!

Now, I’ve written million-dollar commercials for big clients like Samsung and Visa, and I’ve written scrappy videos for SaaS companies like StartupThreads and Amino.

And no matter the company, budget, or reason for the video, there’s a pretty basic format every video follows, from first idea to final cut.

Below I’ve outlined the 8 steps, which I hope will help to get your video idea out of your head and onto your audience’s screens!

Step 1: Identify your goal

Before you sit down to script out your video, you’ll want to take a step back and consider why you want to create a video in the first place.

Videos can be expensive to produce, so it’s important to get crystal clear on your goals before you start writing dialogue.

For example: perhaps you’re a new company and you want a video that introduces your brand/mission to web visitors. Or perhaps you have a new product line that needs further explanation to prospective buyers. Maybe you’re just running a sale and need a video that pushes people to take action.

Here are some common reasons many companies create promotional videos:

Brand awareness
Drive sales
Drive traffic
Increase customer engagement
Educate customers

One thing to note: if you have multiple goals, you may want to consider creating multiple videos. The more goals (or ideas) you try to cram into one video (especially a short one) the more likely you’ll complicate the script and confuse your audience.

If you have multiple goals, you may want to consider creating multiple videos for business.

Once you’ve identified why you want to create a video, it’s time to start looking at potential directions for how you could bring your video to life.

Step 2: Choose a direction

Now that you have your “why,” it should be a little bit easier to determine what makes sense in terms of direction.

For example, let’s say you’re a new company who wants to create an intro video for the homepage hero on your site; the goal of the video is to introduce the brand and get people to sign up.

In this case, you would likely go with a company video that’s more along the lines of “introductory” or “explanatory” in nature. You may even find that a combination of several directions makes sense.

For example, maybe you’re a new company, but you’re up against a lot of competition. Perhaps an “introductory” style video with a “problem/solution” angle would be ideal (showing the “old way” as the problem and the “new way” [meaning your company] as the solution).

To give you some ideas, here’s a list of possible directions you could go in:

Introductory: tell your audience who you are, explain your mission, etc.
Explanatory: explain how something works (like your product or a specific feature)
Problem/solution: show the old way/new way and how your product is the solution
Narrative: use story elements (like plot, conflict, resolution, etc) to subtly introduce or explain something
Drive action: get the audience to do something (i.e. — shop now)
Product-focused: introduce or showcase a specific product or feature
Testimonial: interviews, quotes, soundbytes, etc, with customers around a specific topic or theme
Endorsement: use of celebrity or influencer approval / likeness
Informative: educate your audience about something specific, tutorial-style, etc.
Entertainment: delight or inspire your audience using story, humor, etc.

Once you have your goal and direction finalized, it’s time to further refine your approach by setting the tone for your company videos for business.

Step 3: Set the tone

Tone is defined as “the general character or attitude” of something. But to make it simple, you can just think of it as how your video is going to make your audience feel.

For example, do you want to make your audience laugh or do you want them to be moved? Do you want them to feel informed, or do you want to tell them a story?

Keep in mind, the creative direction (chosen in Step 2) should play well with whatever tone you decide to go with. For example, if you decide to create an “introductory” style video for your homepage hero, it probably doesn’t make sense to use an “urgent” tone, as that’s best for things like a sale.

(Of course, pairing a particular creative direction with an unexpected tone isn’t necessarily a bad thing —

Step 4: Decide on duration

Will this be a 30-second video? 60-second? A minute plus? 5 minutes?

You may be thinking: “how can I know the length of the video until I script it out?”

And trust me, I hear ya! But the reality is, without using some type of time parameters, your video will likely end up too long and potentially unfocused.

Without using some type of time parameters, your video will likely end up too long and potentially unfocused.

Remember, your idea should only be as big as the time it has to unfold, so putting restrictions on your concept will only help to make it stronger and more effective.

This will also help you avoid frustrating situations, like forcing yourself to cut a two-minute script down to 30 seconds (which is like torture, btw).

Step 5: Choose a video style

By this point, you should have your goal, direction, tone, and duration figured out.

The next thing to consider will be the visual style of the video, meaning what it will look like.

The visual style of your video can come to life in many different ways, but here are some general ideas for how it can be done:

Animated — illustrated (or “cartoon-like”) in style and brought to life through animation (2D, 3D, etc).
Real people — as in actors who play out the characters you’ve created; this may or may not include dialogue (depends on your script).
B-roll —supplemental or alternative footage typically used in between “main shots” or used as background, action, or flashback-style scenes.
Stock — stock video you can purchase to create your story (usually used sparingly, versus the entire video being stock).
Live action — combining real-life footage with elements of animation or special effects.
Screencast — a digital recording of a computer screen often containing movement, audio, or some type of demonstration.
Whiteboard — this is similar to a screencast, except imagine a hand holding a marker as it writes on a whiteboard (it can be any type of writing instrument / writing medium). This is usually used to write out a message (leading the story with visual text), create drawings, etc.
Phone/tablet/app — again, this is sort of similar to screencast, but you’re showing something specific on the device (like a scrolling website, an action like clicking an icon, etc).

Many videos are a combination of some (or all) of these visual styles. For example, human actors who talk to animated characters (live action) or narrative-style videos that use a combination of main shots and b-roll footage.

The combinations are endless, really.

To decide what makes sense for your company video, think back to Steps 1–4 (your goal, creative direction, tone, and duration) as all of these factors should ultimately influence the visual style you go with.

Alright, at this point you’ve done a lot of the pre-planning work that will hopefully set you up for success. It’s now finally time to start mapping out your idea!

Step 6: Outline the idea

Assuming you have a loose idea for your video, it’s now time to start fleshing out the details.

To do it, I would suggest you start at a high level, then work backward from there.

For example, before I start laying out a script and all of the details, I usually write out a paragraph that essentially summarizes the idea from a high-level perspective. This paragraph should focus on the concept itself, so you always have something to refer back to when you begin building out the ideas (and the script inevitably gets a little murky).

To show you what I mean, I’m going to share with you an example of a fake script I always wanted to write for the running app, RunKeeper (the concept would be “Running ties us together”:

From the beginning of time to the last New York Marathon, running has always been a part of who we are. While many see running as “just a hobby” we at Runkeeper know it’s so much more than that: it’s an insatiable urge, a primordial desire, an indescribable drive. Running is and always has been, necessary to life itself. Across the world, through the depths of the deepest forests, to the highest mountain peaks, and through the dustiest of trails, running runs through our veins. And like our DNA itself, running is the what ties us together, from ancient beast to modern man.

Now this “overview” is not perfect or complete, but it’s just there to make sure you (as in the person either writing the script or in charge of producing the video or videos for business), has a clear picture of what this video is all about (of course, if you could see the script unfolding in my head, this example write-up would make more sense, but oh well).

Now that you’ve got your high-level overview, it’s time to start thinking about the details of the story. For example:

Scenes

How many different scenes will there be? How many locations will be needed?

Characters

How many characters? Who are they? What is their storyline? What do they look like?

Audio / Voice over / text overlay

Will the video be set to the sound of someone’s voice? Can there be background music? Will any text need to appear on screen in order to get the message across?

Product

How does the product fit into the story? How many times will the product appear and when/how?

Props

Any major props needed to make your story work (i.e. — iPhone, car, bridge, elephant, etc)?

Final CTA

What’s the last message we leave the audience with? What do we want them to feel / do?

There’s really an endless number of details to consider here, and every answer you come up with will likely lead to another question.

The idea is to try and figure out as many details as you can, so when you go to write your script, all the pieces will start to fit together.

Speaking of which, it’s time to get out your pen and pencil — it’s script time, baby!

Step 7: Write the script

Every writer, creative director, director, etc, likely has their own way of writing scripts. There are also countless “script templates” for how to lay everything out (while these may seem pretentious, they actually are pretty helpful).

Regardless of what it looks like, the main things you want to make sure you have in your layout are:

The scene number (1st, 2nd, 3rd scene, etc)
The time stamp (down to the second, when is this moment happening?)
The audio, dialogue, or Voice Over (aka: what are we hearing in this moment?)
A description of the scene, list of characters, location, special props, expressions or movements, or any other details that’s needed for that particular moment

If nothing else, laying out your script will force you to put your idea into an executable format, which is kind of necessary when you’re involving other people (actors / directions), equipment (lighting, props), locations, etc.

It will also help you to cut anything that’s unnecessary and will hopefully act as a “safeguard” for making sure you’re getting whatever product shots, CTAs, etc in there without forgetting (because trust me, when you’re on set filming at 4AM because you have a “daybreak” scene, it’s easy to forget a lot of things).

Step 8: Storyboard

Okay, so you’ve written your script, you’re done now, right? Not exactly.

It’s now time to work with an artist, illustrator, or designer to create visuals that go with your script.

The idea is to work with a visual artist to help bring your script and ideas to life, making sure whatever you’re about to shoot is going to look good (and make sense) on film.

The type of artist you work with will depend on the medium you’re shooting within— for example, if you’re creating an animated video, you’ll probably want to work with an illustrator/animator (preferably the one who will create your final video) to put together the storyboard.

A storyboard is not only important for you and your team, but it’s also super important for the artists, actors, and directors, so they can get a good sense of the visuals they’re supposed to recreate. No one is saying the storyboard has to perfectly match what happens in the scene, but it should act as a guide.

Alright — you’ve got your script and your storyboard done. As you were wondering what the 8 steps to making promotional videos for business, company videoor a creative video production, well now you know.

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