Modus Wedding Films

Posts Tagged‘PPE Compliance’

video production, wedding, married couple,Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

How To Get The Best From Your Wedding Videographer

Posted March 12, 2024 No Comments

Your cinematic wedding videography is one of the most special and memorable parts of your wedding, and hiring a wedding videographer is a great way to ensure that you can relive those memories for years to come. Here are some tips to help you get the most out of your wedding videographer, written by premium quality wedding videography, Lifestyle Visuals:

1. INTRODUCE YOUR PHOTOGRAPHER & VIDEOGRAPHER

Best wedding videographers Kent
Cinematic wedding videographer.

A good videographer will work seamlessly with your photographer and vice versa. Introducing them to one another before the cinematic wedding videography is created is always a great idea (usually via email), this allows a friendly conversation to start before the wedding morning. Having a videographer and photographer who work well together is key to capturing all the best moments of your day. They’ll be able to work back and forth during the couples shoot, ensuring you get stunning cohesive images and video footage.

2. DON’T RUSH YOUR SPEECHES

The speeches at your wedding are often an emotional and meaningful part of the day, and your videographer will want to capture them in full. So, even if you’re feeling nervous, try to take your time, read slowly, address the room and most importantly enjoy the moment! Your videographer will be able to use the audio from the speeches to create a narrative for your wedding film, so make sure they’re captured clearly.

3. PERSONALISED VOWS OR LETTER READING

Personalised vows or reading out a letter to one another can really add a personal touch to your wedding film. It’s a great way to show your love and affection for one another, and your videographer will be able to capture these special moments with audio. Again this makes for great film narrative, so make sure your videographer is aware in advance.

4. ALLOW ENOUGH TIME FOR COUPLES SHOOTS

Your wedding videographer will likely want to capture some beautiful shots of just the two of you, so make sure you allow enough time in your schedule for this. Whether it’s a quick photo session after the ceremony or a more extended shoot after the reception, make sure you have some alone time set aside for your photographer & videographer to capture those special moments. These are often the favourite images from the day.

5. PLAN FOR SUNSET GOLDEN HOUR SHOTS

The “golden hour” is the time just before sunset when the light is soft and warm, creating a beautiful, romantic atmosphere. If you’re planning a summer wedding, make sure to let your wedding videographer know you’re keen for golden hour shots. Although a golden glow is never guaranteed, the early evening light is often far more flattering no matter what. A second round of couples shots is always recommended – You’re videographer will love you for this! Timewise – A 30 min slot for your main couples shots is ample. A secondary 15-20 minute slot for golden hour is perfect. You’re photographer & Videographer will work side by side again during these times.

6. DON’T BE AFRAID OF THE CAMERA

Some couples may feel a bit nervous about being in front of the camera during the day, but it’s important to remember that this is all about you and your partner. A good videographer will make you feel relaxed and at ease, blending in with your friends and family. The resulting footage will be natural and beautiful. Posing is not essential, walking and talking while acting natural makes for amazing video footage. A pre-wedding shoot can help ease your nerves and make you feel more comfortable in front of the camera. It’s highly likely you’ll forget the cameras are even there.

7. COMMUNICATE OPENLY WITH YOUR VIDEOGRAPHER (NO SECRETS!)

To ensure that your videographer captures all the special moments of your day, it’s essential to communicate openly with them. Let them know about any specific moments or surprises. Surprises are always great for guests at the wedding, but they should never be a surprise to your photographer or videographer – they need to be aware in order to capture the moment perfectly (we can keep a secret – honest). Surprises could be anything from singing waiters, an extra speech or even your beloved dog trotting down the isle with the rings! With good communication, your wedding videographer will be able to create a wedding film that truly represents your unique love story.

By following these tips, you’ll be sure to end up with a beautiful and unique wedding film that you’ll treasure forever.

At Lifestyle Visuals we’re always happy to give couples general advise, and tips on timings to help things run smoothly. All bookings include a virtual consultation to discuss your plans, and you’ll receive a questionnaire before the wedding day to let us know your schedule of events and of any last-minute changes.

It’s important to remember that it’s your special day, so don’t stress if timings start to slip, it’s more common than not. We’re always light on our feet, and ready to capture those little moments as they unfold.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Wedding Videography With Drones

Posted March 5, 2024 No Comments

Every year, wedding video planning differs more and more from the days when our parents said their vows. No one is surprised by a wedding that is broadcast online or by an original wedding production hashtag on social media.New technologies are visibly changing our lives, including how we celebrate and film wedding videography, to look at other important aspects of your wedding look here.

wedding videographer, wedding filmmakers, wedding cinematographers wedding videography wedding video wedding production
The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…

Drone videography is another popular wedding trend in recent years. Our article will consider the pros and cons of drone video for wedding films.

What do drones do?

Drones allow videographers to capture large-scale footage from above, creating an incredibly immersive and dramatic effect for your wedding video. Aerial video filming adds a cinematic edge to wedding films and provides a unique emotional perspective.

Many Hollywood blockbusters begin with aerial footage, creating pleasant anticipation. Drone wedding videography technology uses the same effect, showing the wedding venue instead of epic battlefields or alien landing sites.

A videographer attaches a camera to a drone and manipulates it with a remote-control device to film from the air. Aerial vehicles can go over a mile high, but by law, they can fly no higher than 400 feet. However, this height is enough to create really impressive footage of the celebration.

What are the benefits of drone filming?

A drone video adds a whole new perspective to your wedding video. Of course, you should not film the entire wedding with a drone, as the celebration consists of many key moments that are better shot in alternative ways. For example, cake cutting, reading vows, etc.

Unusual drone footage will add life and variety to any wedding film. For example, aerial shooting can  show off the wedding’s location, whether it’s a white-sand beach, a vineyard, or a luxurious estate, in an unforgettable, picturesque manner. And if a wedding is in an old church, imagine how impressive it will be to highlight the landscape from a bird’s-eye view.

Another benefit of shooting from the air is the ability to add extraordinary shots to your film. For example, you can shoot how your guests are gathering and then show it with an acceleration effect.

Here are the main advantages of drone wedding videography:

  • Capture new perspectives beyond the usual vision from the ground.
  • Record various objects from the air, such as landscapes and buildings.
  • Drone aerial footage is much cheaper than previously available methods, such as shooting from a helicopter. A drone even allows you to shoot indoors with high ceilings.

Understanding guidelines and regulations

Using drones for filming and other entertainment purposes is subject to various laws, rules, and regulations. The Federal Aviation Administration (FAA) sets the national rules under Title 14 Code of Federal Regulations (14 CFR) Part 107. According to this law, all drone owners must register them with the FAA.

After that, the owner must put the registration number on their aircraft. Also, you must have the registration certificate with you every time you launch the drone into the sky. A drone pilot must also have a flight plan, license, and insurance before filming.

Some states have their own drone regulations. Regardless of where you intend to fly your drone, we recommend you follow the rules below:

  •  Learn the rules of safe drone control, and always use them.
  • Always keep your drone in sight when flying.
  • Fly no higher than 400 feet and no faster than 100 miles per hour.
  •  Keep your drone away from airplanes, airports, and emergency services.
  • Make sure all footage you capture does not violate privacy laws.

Following these simple rules will help you avoid getting into legal trouble while filming with your drone.

Planning stage

The preparatory stage for filming wedding videography with a drone is no less important than the shooting process. We have prepared these helpful tips:

  • Practice flying a drone. Piloting a drone can be more challenging than expected, especially if you are distracted by filming. Learn how to take off, stabilize your drone, create simple shapes, and land. Once you feel confident, you can start shooting with your drone.
  • Set up your drone and camera. After takeoff, you cannot change the settings, so everything must be done in advance.
  • Create a preflight checklist. This will help ensure you won’t forget anything, which means you will have good footage.
  • Check the battery level. It is best to know how long your drone can stay in the air, and set the alarm for 10 minutes before the battery runs out so that you have time to land it . . . not on the guests’ heads.
  •  Prepare flight and shooting plans. Planning is the key to a successful drone shoot. Determine in advance what and how you want to shoot, and then you do not have to improvise in the air.

Filming stage

The filming stage is by far the most important of the entire process. No matter how you plan everything, if you fail at this stage, then you will not have good footage for your film.

For this stage, we also have some tips that will make your life easier:

  • Choose perfect angles. Changing the camera angle can have a real visual impact. For example, you can experiment with low and high angles.
  • Do not rush—act slowly but steadily. Making slow, controlled movements will give you the best drone footage. If you want to change the flight path or angle, it is better to make a few minor adjustments. Major changes can result in choppy footage that is hard to watch.
  •  Choose exciting objects. Beautiful buildings, local nature, picturesque landscapes—all this can beautify your film. Your drone footage will be as interesting as the objects you capture.
  •  Use all drone and camera features. Many drones have special shooting features, such as center points for better framing. Make the most of your drone for wedding footage.

Editing stage

Preparing properly and making good footage is only half the battle. How your wedding video turns out will be decided during editing. But video editing is a whole separate art. To create spectacular wedding films, you need to spend tens or even hundreds of hours learning and practicing.

Therefore, it is always better to turn to professionals who have already created thousands of a successful wedding video. Our team has dozens of experienced editors who work in different programs and know all the nuances and trends of wedding video editing. When outsourcing your projects to us, you will save time and get professionally made films to delight your clients.

The best drones for wedding videography

There are many models of drones available on the market, so choosing the right one is not so easy. Their prices also vary greatly depending on the feature set, shooting resolution, battery, and other characteristics.

If you’re looking for a budget-friendly option, then DJI Mini 2 is the best drone for the money. This model is an ideal choice for beginner drone operators.

In the middle price range, DJI Air 2S stands out. It is a highly versatile device with an excellent set of features and equipment. If you’re planning to own a drone and dive deep into the art of aerial cinematography, this is the one for you. It has 5.4K Ultra HD video support, 4x digital zoom, and many automated flight modes. DJI Air 2S costs around.

If you turn to the most expensive premium models, we can highlight DJI Mavic 3 Pro. It’s probably the best model on the market, with advanced 5.1K30 or 4K120 video support, all-around obstacle sensors, and a stabilized, triple-camera array. 

FAQs

How are drones used with wedding videography?

Drones are used to capture breathtaking footage of the celebration and the entire location from a bird’s-eye view. This will add a cinematic and epic quality to your wedding film.

Can I film a wedding with a drone?

Of course. But it is inadvisable to film the entire wedding videography with a drone. There are many important moments that should be captured in other ways.

Which drone has the best camera quality?

DJI Mavic 3 Pro is one of the best drones on the market nowadays. It allows you to shoot in 5.1K resolution.

About Our Video Marketing Agency

Modus film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

How MrBeast Became The Best At Creating Video Content

Posted February 27, 2024 No Comments

It seems that every other week there’s a new viral Mr Beast company video content that’s got all corners of the internet taking note. To learn how to make your own video content explore here. Jimmy is someone who really knows how to nail YouTube SEO with everything from keywords and thumbnails to the way his video content is edited specifically for audience retention. He’s also relentless. This drive has seen his subscriber number skyrocket and we feel there’s little to stop him one day becoming number one on YouTube.

Take a look at the top 100 YouTube channels by subscribers, and there’s one man who’s climbing the ranks faster than anyone else. MrBeast (real name Jimmy Donaldson) is the man of the moment. After receiving the Breakout Creator award in the 2019 Streamys, Jimmy went on to win “Creator of The Year” in the 10th and 11th annual Streamy Awards (with overall 7 Streamy nominations). It seems nothing can stop him ever since he started his YouTube channel 9 years ago. By his own admission, he wants to be the greatest YouTuber of all time. Given his track record, it seems likely he’ll someday be taking the number 1 spot with the most subscribers.

company video video content video marketing

At a glance

Jimmy was born and raised in North Carolina and continues to operate out of his studios there. Yes, it’s studios in the plural. The scale of MrBeast’s modern-day operation is hard to believe. Working with his dedicated team, he creates and films absurd game scenarios, such as “Last to take their hand off the Lamborghini, keeps it” and “Last to leave $800,000 island keeps it.” But he also launches ambitious philanthropy projects where he gives away millions of dollars and attempts to hit huge targets in cleaning up the world’s oceans. For MrBeast, it’s go big, or go home.

His knowledge of video content

It’s clear from the get-go that MrBeast has a deep, extensive knowledge of YouTube. He gets it, and that’s been reflected in his success. In this recent and insightful interview with Colin & Samir, he talks about how even at a young age in school, all he could think about was YouTube. All he wanted to do was study YouTube. So instead of paying attention to what was being taught in class, he was busy studying YouTube and thinking about how he could “make it.”

Jimmy is an ideas man, and it’s no wonder that all of his video content gets 10s of millions of views. Each and every video is based on a crazy idea that makes you want to click and watch. Who doesn’t want to watch a game of tag where the winner receives $500,000 and takes place in a giant vacant stadium? Who wouldn’t be intrigued seeing a man spend 50 hours buried alive? The ideas that MrBeast comes up with are always crazy and attention-grabbing.

Alongside the ideas that help shape the titles, his thumbnails really help win clicks. Take a moment to check out his channel and study each one. They’re always bright and colorful, bold and relevant. They jump out at you. Combined with the title, they always make you want to click.

Even after Jimmy’s won your click, he doesn’t stop there. The editing of his videos is remarkable. The idea is all about audience retention. To ensure you keep watching, MrBeast’s editors make every second count. In any part of any video, multiple things are happening. They’re quick, snappy and high-octane, ensuring he has one of the highest audience retention rates around.

MrBeast has scale

While it can be challenging for relationship-based creators such as Emma Chamberlain to scale up, MrBeast is an ideas-based creator. People don’t necessarily watch his channel for him or his personality, but for the games and ideas he comes up with. So feasibly, Jimmy could put out a company video on his channel that doesn’t feature him once, and his audience would still love it.

This has enabled the MrBeast channel and brand to scale significantly. Everything that Jimmy earns, he pours back into the channel. The more views he gets, the more revenue he receives, the more money for better videos, generating even more views. This cycle has allowed him to hire a huge production crew numbering well over 100. Together, they create different brands such as MrBeast Burger and create other channels such as Beast Reacts and MrBeast gaming.

More recently, he’s started putting out his company video content in Spanish, helping him reach brand new audiences that previously were not exposed to his videos and would not have watched. And again, you guessed it, this extra revenue goes straight back into the main MrBeast channel. It’s a genius business model.

The dedication

Jimmy is wholeheartedly committed to creating the best company video he can and becoming the number 1 YouTuber. He is obsessed with YouTube and is relentless in this pursuit of greatness. It’s what makes his channel so fun to watch.

In his earlier days, as he began to gain some notoriety, he was posting absurd challenges, such as counting to 100,000, counting to 200,000 (it took him 55 hours to do that), watching paint dry for an hour (yes, really) and “Grilling A Microwave Microwaving A Microwave Microwaving A Toaster Toasting An iPhone Watching Micro.”

In short, there’s really nobody quite as dedicated to YouTube as MrBeast. He did whatever it took to gain views and subscribers and will continue to innovate and change the game long into the future. Even if he were to end up in a scenario where he was starting again at 0 subscribers, I can guarantee he’d be reaching millions again in no time.

Why You Should Be Using Video Content On Social Media

Posted February 19, 2024 No Comments

Video content has taken over social media, becoming an important part in building success for many businesses and brands. Through using video marketing you can build a competitive edge over your competitors, you are able to use the power of social media production to reach a new younger audience and you’re able to showcase your brand’s personality to them.

Video content is more than 40 times more likely to get shared than all text content, this shows more audiences are looking for more engaging content as they are becoming lazier and don’t want to read paragraphs of writing. 

Being able to offer video to your customer means you are making it more likely for your business to get noticed as they are more inclined to like, comment and share the content you are putting out there. Video now accounts for more than 82% of all consumer internet traffic, which shows it’s increasing popularity to audiences.

video production marketing content video marketers video content videography video content videeo marketing social media production

Grabs Attention –

Video content is easy to consume, it allows you to be more concise and capture the audience’s interests within the first few seconds of the video. Social media helps you condense the information down as all social platforms have specific video lengths which means you need to fit your information into that time. This helps you as a business making your message more digestible to viewers which will help maintain their attention as it will be more understandable.

Social media production videos normally leave you wanting more. As you are only able to post smaller teaser videos onto your platforms, you want to be making sure you are posting the most interesting parts. This will make sure your audience want to watch more from the brand and it should take them to your website so they can find out more. In teaser videos you want to be showing off the brand’s identity to hook the users as the average attention span is less than 8 seconds, therefore you need to make sure you are showing off what your brand looks like and the feel you want to give your audience.

Pictures are not as creative and won’t always meet the audiences needs and expectations anymore. People can just look at a picture and scroll past whereas when watching video the moving visuals and sounds will grab audiences attention straight away. Video holds 5x more attention than still pictures therefore posting social video means more people will look at your business for longer which will increase your reach and engagement as the audience is spending longer on what you are creating.

Driving relevant content to your customers is hugely important, it helps give your brand a voice and allows you to move to a wider audience quicker as you are creating content people want to see. Using trending topics in your social video will help your brand get more notice as audiences watch what is trending and keep update with social trends. This can help more people find out about you which can help increase sales, if you are giving your audience and the wider audience what they want they will more likely look into your business more and buy from you. 

By taking advantage of news stories, consumer behaviours and any new relevant topics that your brand is able to relate to will help you find a whole new customer. Using the relevant and trending hashtags will get you onto more audiences social pages allowing you to reach a wider range of consumers who you might not have thought about reaching out to. You can post these videos anywhere, every social platform allows you to post videos and you can re use content you have posted on one social account onto another. This is important as you don’t need to worry about always creating new content when you can repurpose old stuff. ‍

Encourages Shares –

76% of users say they would share a branded video with their friend if it was entertaining, this is free marketing for your business. Once one person shares your content you are reaching their following which means you are connecting with a much wider audience that you may not have known about. Social shares increase traffic to your site, if someone enjoys your content they will want to share it with their family. These people will then want to know more about what you can offer. This will push them to check out your pages and your website to help increase your reach.

Video marketing builds a deeper connection than pictures, this is what makes people want to share it more as they feel more emotional towards what they are watching. Video gets 1,200% more shares than text and images combined which shows more people care about the type of content they are sharing with their friends and family. If your video content is able to connect with your audience on a personal level it will more likely be shared due to people having stronger feelings towards what you are providing and caring more about the message behind the video content.

Your brain can process visuals 60,000 times faster than text, which means more people are likely to share video as they will understand what you are showing to them over what you have written out. This means more people are going to watch the content as video grabs the attention of people and they are more likely to enjoy watching it and then sharing it with family and friends then they would after reading a piece of text. 

More Authentic Video Content –

Gen Z have grown up with video content from platforms like youtube and vine, they make up over 35% of Tiktoks demographic. Video is much more relatable than pictures for the upcoming generation, video comes from a real person and gives audiences the chance to learn more about the brand’s value and show the people behind the brand. This builds more authenticity around the brand as it is showing more of who the brand is and what the brand can offer. Video marketing isn’t there to manipulate or hard sell to someone into buying your product or service; it’s about building a more personal relationship which can then lead to a more natural sale. Showing the real side of your business to your audience will help grow this connection.

Being a more genuine brand will attract more customers, people who see the people behind the business, not just what you are selling to them. Customers will buy from more companies where they are not being hard sold to. As a business you want to be combining your knowledge and passion for what your product or service is with the story of the brand and the people that make the business possible. By using these factors and making video content will help show the passion there is behind the business. To learn more about business videos look here.

Video marketing is becoming more and more effective, social media production is a great place to share your creative content. It allows you to reach a much wider audience in a more fun and entertaining way, it helps you connect with audiences of all ages as social media production is for everyone and it will keep you connected if you stay active.

With the right strategy and content social media video can give brands the chance to create something new and exciting on their pages that will get them noticed. Being noticed by new potential customers will help increase your sales and give you the opportunity to grow your business.

Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

Things You Can’t Forget To Ask Your Wedding Videographer

Posted February 12, 2024 No Comments
video production companies wedding videographer wedding video cinematic wedding videograapher

If you’re getting married soon and have your wedding video on the mind, that’s great! A cinematic Wedding videographer is fantastic because they have the ability to capture your wedding video in a whole different way than your photographer will. The best wedding videographer can add an entirely new element to documenting your big day. To learn more about wedding videography and how to make your wedding video more unique look here.

Let’s assume you’ve already done your research and found a wedding videographer whose work and style you love, and who has glowing reviews. Even after that (which is in itself quite a bit of work), there are still some things that you will need to discuss with him or her in order to ensure you’ll be happy with both their part in the wedding day and the delivered product.

Here’s what you should discuss with your chosen wedding videographer before making the decision to book them.

Highlight Or Feature

Typically, wedding videographers will offer couples either a “highlight film” or a “feature film”. It’s very, very important to understand the difference between these two options.

A highlight wedding film is just what it sounds like: a little video of the highlights of your wedding and reception. These are typically around five minutes long, and these are the types of videos that you’ll post to social media or email your family members. This video will only include snippets of the day, and not full segments, such as the vows or the entire first dance.

A wedding feature is usually around 20-30 minutes, and is more in-depth. This is the film that you’ll watch on anniversaries, with your parents, with your kids, etc. This documents more, and often includes the entire wedding ceremony.

Be sure to make a decision on which of these two types of wedding films you prefer and discuss this with your wedding videographer so that you’re on the same page.

Obtrusiveness

No matter how great your wedding videographer’s work may be, you don’t want him or her to get in the way of your guests (or you) and ruin the experience. Some videographers are completely unaware of how obtrusive they are.

You want someone who knows how to stay out of the photographer’s way, who won’t be this close to the guests, and who is almost hidden.

Professionals tend to capture the more intimate, quiet moments (such as getting ready before the ceremony) close up, and then will change their lenses later to capture moments from farther away, such as the dancing during the reception.

A good cinematic wedding videographer knows to keep their equipment hidden (no tripods in the hallway!), not be distracting, and to be as unseen as possible. Make sure to ask the person you’re considering how they maneuver.

The Music

Music is something that many couples completely do not discuss with their wedding videographer, and then they regret it when they see their video. After all, music can make or break a film.

Once you have certain music in mind for your wedding video, ask the cinematic wedding videographer if he or she will allow you to use it. If they say no, well, that’s very weird and you should think about finding someone else.

If you don’t have a preference, be sure to ask them what music they will probably use. In case you don’t like it, that is very important. Ask if they have music you can choose from, or what their process for selection is.

Whatever needs to happen in order for you to know what music will be used, make sure it happens before the wedding videographer edit the video. Otherwise you may be unhappy with the vibe of the film.

Wedding videographer delivery Date

Sometimes great work takes time, but you don’t want to be waiting for your wedding video for six months. It can take especially long if you’re getting married during wedding season (late spring through early fall).

Be sure to discuss with your wedding videographer what their typical turnaround time is, and make sure you’re comfortable with their answer.

The Raw Footage

If you want your raw wedding footage that the videographer shoots, be sure to ask him or her if you’ll be able to have it.

There’s no reason the videographer shouldn’t provide you this, and it shouldn’t cost anything extra. Many couples enjoy having their raw footage because they may end up re-editing it later, or they may want to watch the wedding in full later on.

Don’t Forget The Contract

As always — and as with any wedding vendor — be sure to get everything you’ve agreed upon in writing, on a signed contract.

Contracts often cover things like replacements if the wedding videographer gets sick or can’t make it, deadlines, overtime fees, refunds, etc. It’s a very important document to have to keep you from losing money or your videographer without a replacement.

If you’re planning a wedding, we sincerely hope that this article has helped you! Good luck, and be sure to check us out at Metropol if you’re still looking for your perfect Los Angeles reception venue. We offer four different ballrooms, all with exceptional amenities.

wedding videographer, wedding filmmakers, wedding Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

Can I Record Wedding Videography On My Phone?

Posted February 5, 2024 No Comments
wedding cinematography, wedding filmmakers, wedding videographer cinematic wedding videographer wedding videography
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed the best wedding venues of 2022…

Using a phone to record a wedding.

Modern phones have high quality cameras with many features that are similar to cameras used by a cinematic wedding videographer. They generally have a wide angle lens that will capture a lot of light.
For most wedding videography in well lit venues in the middle of the day this should work pretty well. I would avoid using the zoom function as this will degrade the quality of the image. This won’t be so noticeable on a small screen but will be very evident if viewed on a large screen. To find out more about wedding videography look here.

Where the camera lens falls down is that the lens itself is tiny by comparison so doesn’t capture much light in low light situations. A mirrorless camera with a prime lens capable of a wide aperture of F2.8 or wider will outperform most phone cameras just because of optics and the width of the glass being able to let in more light.

Most camera phones have face recognition so should focus well on the main subjects, the bride and groom.

The biggest thing to avoid doing is to hold the phone in portrait mode. This will look fine on a phone held in portrait mode but on any other screen such as a laptop or desktop computer the image will be cut off at the sides. You see this happen all the time on the news when people film things happening on the street without thinking how that’s going to look on TV. Hold the phone in landscape mode whilst you film. For more information on whther u should film ur wedding yourself or hire a professional wedding videographer click here.

Storage.

My iPhone has 128GB of storage and about half of that storage is free so that should be more than adequate. I typically have two 64GB cards loaded into my Lumix S5 and they rarely get filled up.

Battery life.

I always carry spare batteries for my cameras and charge up batteries when one is swapped out. This is a bit tricky with a phone. You could use two phones I suppose or when you take a break you could charge up your phone again from a portable charger.

Audio.

I have not tested this out but I suspect that the microphones on phones are not directional or as high quality as some camera microphones. Your best option will be to get as close as you possibly can to the subject doing the talking or record audio on another device. During the speeches a second phone lying on the top table in front of the speakers would work I think.

Editing and video production

I’ve seen many people filming on phones at weddings but I’ve yet to learn what they did when they got home with the video clips.
If it’s the odd short clip then obviously that can easily be shared on social media. If a cinematic wedding videographer is filming the whole wedding with the intention of bringing it all together as one continuous film, having first edited out any errors, shortened some of the clips that are too long and possibly added music tracks then this requires some upfront planning and research into how this can be achieved.
Using a cinematic wedding videographer video camera that records to an SD card makes the whole process much easier. I can then load all my clips onto an external SSD drive attached to my Mac. It can take an hour or more for me to load all the clips into Final Cut Pro, a couple of days to edit the footage then another couple of hours to compress the final video and load it onto a USB stick for delivery to my client. How that process would look if I was trying to do it all on a phone I don’t know but I suspect that it would be long winded.

If I was in that position I think I would find a way to get the clips off my phone onto an SD card (I know there are adapters that can attach an SD card to a phone). I would then proceed with my normal editing process on a Mac.

Iphone options

Another option on an iPhone might be to load clips into iMovie from where they can be shared to Dropbox but I suspect that large clips will take a while to process by this method even on a modern iPhone. From Dropbox it would be possible to import media into a Final Cut Pro project for further editing.

The main point of this rambling piece is that it all involves some thought, planning and testing of the approach well before you agree to film a whole event on your phone.

If I was sat in a wedding and the cinematic wedding videographer didn’t show up and I was asked if I could film it instead then I would give it a go, on my phone if I had to, but I would probably have a small camera with me anyway. The Sony RX100 is not much bigger than a phone and can do a reasonable job filming a wedding and writes to an SD card for easy editing/video production. So if only for the editing and video production process using a purpose built camera is preferable.

Having said that there is a saying amongst photographers and videographers that says ‘the best camera you have is the one you have with you’. You use what you can to get what you need.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

Wedding Videography From 4K To 8K

Posted January 30, 2024 No Comments
wedding, married couple, flowers

Wedding videography has come a long way in recent years, from the early days of standard definition footage to the introduction of high definition 1080p video and, later, the stunning clarity of 4K resolution. However, the latest and greatest development in the world of video content is the arrival of 8K resolution. Whether you’re a seasoned pro or just starting out in the industry, understanding the power and potential of 8K resolution is essential for staying at the forefront of this exciting field. In this post, we’ll explore what 8K is and how to switch to this resolution with and without changing your gear.

Step into the future

The benefits of shooting in 8K are undeniable, from capturing more detail and allowing for greater flexibility in post-production to future-proofing your video content for emerging technologies.

As we can see, wedding videography recording in 4K is now the norm. But what is 8K video and how does it differ from 4K? Simply put, 8K resolution is four times higher than 4K UHD and 16 times higher than Full HD.

The higher the resolution, the more pixels fit on the screen size, increasing their density and making the image sharper and more realistic. This megapixel resolution provides a more immersive viewing experience, drawing the viewer into the action on the screen.

With each passing year, there are more opportunities to create a Hollywood-style picture. And this can be a key factor in capturing beautiful weddings. Of course, cameras that shoot in 4K provide high-quality images, but sooner or later, there will be new trends, and Bride&Groom are ready for them already now!

  1. The first thing we do is use professional editing software for weddings, such as DaVinci Resolve, which is considered the best for color correction.
  2. If we see that the program can’t handle high bitrate performance, we use 10-bit proxies.
  3. Even if you shoot in 4K, we’re ready to upscale your footage to 8K using our AI tools. AI work looks amazing! You can see it in action in the showreel below.

The screenshots show the main difference – 8K image have more sharpness, and the details of people’s faces are more distinct, which gives a significant advantage.

It is also worth noting that AI allows us to add the Grain effect. Grain prevents the image from being too smooth and can give a cinematic look, like on film cameras.

You can try new gear

Previously, only the film industry used 8K filming with such cameras as RED, ARRI, and others. And the quality is phenomenal. However, when we look at the prices (starting at $15,000 and higher in 2023, not including lenses and additional equipment necessary for filming), we understand that they are not suitable for most weddings, or they must be rented for each shoot, which can be quite expensive as well.

There are several more budget-friendly options available, such as Blackmagic URSA Mini Pro 12K, RED KOMODO, and so on. Are these cameras good for weddings? It all depends on your vision of the filming process and post-production. But as our experience shows, most video operators prefer cameras with autofocus.

What autofocus solutions are available on the market? Since 2021, many companies have introduced and continue to offer cameras that shoot in 8K up to 30 fps, such as Sony a1, Nikon Z9, Canon EOS R5 C, and others. Their prices start at $4,500.

Are there cameras that shoot in resolutions higher than 4K and cost less than $4000? Absolutely! For example, Fujifilm X-H2 shoots in 8K and costs $1999! And if we look at the 6K format, we can also mention the Blackmagic Pocket Cinema Camera 6K and 6K Pro, priced at $1995 and $2535, respectively.

We’re not considering all existing cameras but giving examples of the modern camera market and what it is telling us if you want to change your gear.

Final words

The world of cinematography is constantly evolving, and 8K video resolution is the new frontier in terms of resolution and image quality. Whether you decide to upgrade your equipment or use our help to upscale your 4K video, you will definitely elevate your work to the next level. Let’s take the first steps toward the future already today and start making wedding videography films look like Hollywood blockbusters! Contact us, and we will take care of editing your 8k videos.

FAQs

What is 8K resolution?

8K resolution is a video content display format that offers approximately 8000 pixels of horizontal resolution, sixteen times that of 1080p resolution. It provides extremely sharp and detailed images but requires high-performance computing power to display and process.

What is the difference between 4K and 8K?

The main difference between 4K and 8K formats is their resolution. 4K (Ultra-High Definition, or UHD) offers approximately 4000 pixels of horizontal resolution, while 8K (Super-High Definition, or SHD) offers approximately 8000 pixels. This means that 8K displays have four times as many pixels as 4K displays.

What is the size of 8K video per minute?

The minute-long size of an 8K video can fluctuate depending on different aspects, including compression, bitrate, and codec employed. Nevertheless, as an approximation, assuming a 100 Mbps bitrate, an 8K video capturing 30 shots per second could consume around 7.5 GB of storage capacity per minute. In contrast, an 8K video capturing 60 frames per second with an identical bitrate could take up around 15 GB of storage per minute.

When will the world be using 8K video content?

8K video content is already being used in certain industries, such as professional film and TV production, but its widespread adoption by consumers is still in its early stages due to the high cost of compatible devices and limited availability of 8K content. In the wedding industry, 8k is starting to be used more and more often, thanks to new AI technologies that allow for improving footage after shooting.

What video resolution is best for wedding videography?

The best video content resolution standards for wedding videos depend on various factors such as the intended use, budget, and equipment. In general, a resolution of at least 1080p (Full HD) is recommended for capturing and editing wedding videography. However, the most popular format at the moment is 4K. In addition, you can order AI resolution upscaling services and significantly improve the quality of your footage.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

Best Months For Your Wedding And A Great Wedding Video?

Posted January 24, 2024 No Comments

One of the first big decisions after getting engaged is choosing what month you’d like to get married. Weather plays a part, but there are many other factors at play too, like how your wedding video will turn out, with your wedding videographer and wedding filmmakers such as us.

Here’s a quick summary, but keep on reading to learn more about the best months to get married in the UK.

January – A great way to cheer up a quiet month

February – The month of love!

March – Spring means beautiful wedding snaps

April – Reliable spring weather

May – Beautiful late spring days with all the blooms

June – Fantastic honeymoon opportunities

July – Perfect for an outdoor wedding party

August – Traditional, British weddings

September – Fantastic soft light for your photos

October – Beautiful autumnal backdrops

November – Festive feel at super low prices

December – It’s party season!

wedding, married couple, wedding video

January – A New Year, A New Start

Not the most popular month to get married, but there are a few perks for choosing January for your wedding video and you see some of these examples here.

Pros:

  • – Start the year as you mean to go on; celebrating your love
  • – January is a cheap month to get married and you’ll have the choice of all your wedding suppliers
  • – Your guests should be available as people rarely go away in January

Cons:

  • – January weather can be very chilly so your wedding will certainly be an indoor function. However, unless you have your heart set on an outdoor wedding, this may not bother you.

February – Let Cupid Celebrate With You

As far as romantic months go, you can’t beat February. You can choose to get married on Valentine’s Day itself if you want to, but even if you avoid it, February is known for being a month oozing with love. You can read about beautiful winter wedding venues here.

Pros:

  • – Avoid Valentine’s Day itself and February is one of the cheapest months to get married
  • – Guests tend to be a little more cheerful and less cash-strapped to attend a wedding now that January has passed
  • – Is there a more romantic day to get married than Valentine’s Day?

Cons:

  • – February weather can be extremely unpredictable

March – New Beginnings Awaken

A new season is beginning in the UK and that means warmer weather and the chance to perhaps get outside for some beautiful spring wedding photographs and wedding video. March is without a doubt one of the best months to get married.

Pros:

  • – Spring means new beginnings and that’s a wonderful theme to put on your wedding day – ideal for looking back with a smile!
  • – Wedding suppliers and wedding venues still tend to have a lot of availability at this time of year
  • – Nature is blooming, especially towards the end of the month, so your photographs will be fantastic

Cons:

  • – Don’t simply assume that spring means warmer days all the time. March isn’t a very secure month for totally outdoor weddings and you’ll still need an indoor option.

April – A Low Cost Month With The Perks Of Spring

Many people falsely believe that April showers mean this is the rainiest month of the year. But the majority of April is actually very pleasant and as you move towards the end of the month you can enjoy some beautiful warm days.

Pros:

  • – There are lots of amazing long-haul destinations for your honeymoon if you want the best of the weather. Europe is hotting up too!
  • – Low prices during April due to it still being part of the low season. And the weather is better so you’re getting extra perks and saving money too
  • – The opportunity to have your wedding outdoors, especially if you choose the last two weeks of the month rather than the first two

Cons:

  • – Some people start to go away during the last couple of weeks of April as overseas holidays are cheaper. April may also include Easter and other religious holidays, which could affect the availability of your guests.

May – A Stunning Month For A Spring Wedding Video

May is the ideal month to get married for many people as it’s the start of the outdoor wedding season. You have a much better chance of a dry, warm, blue sky day during May.

Pros:

  • – Outdoor weddings are possible during May while still benefiting from the beautiful scenery of late spring
  • – May means longer days and lighter nights so your entire day will be a true celebration to remember for the right reasons
  • – Realistically, May is the last month to save cash on your wedding as it is still considered low season by many wedding venues, suppliers and wedding video.

Cons:

  • – There may be less availability for wedding venues and suppliers during May onwards which means you need to book your wedding a little further ahead of time.

June – Summer Without The Heat!

June is usually a warm, sunny and beautiful month. Perfect for your wedding day or wedding video.

Pros:

  • – All the perks of summer with slightly lower temperatures and therefore a greater comfort level
  • – June offers plenty of choices for honeymoons, whether you want to stay in Europe or jet off somewhere exotic (probably the last month before monsoon season/hurricane/typhoon season)
  • – If you’re a superstitious couple, they say that June is a lucky month to get married

Cons:

  • – You may find that guest availability is an issue during June. Some people choose to jet off for a summer break before the peak months kick in. June is also a month of sporting events and even music festivals.

July – High Season And Summer Vibes

July is one of the most popular months to get married as it’s the start of summer – the best time of year for outdoor weddings.

Pros:

  • – The last two weeks of July are perfect for a midweek wedding as it’s the school summer holidays so more of your guests should be able to attend.
  • – July is the best time of year for an outdoor wedding thanks to warmer weather, less rain, and that summer feel in the air
  • – Fantastic wedding photographs and a wedding video. July is the best month to get married if you want sun and warmth in your memories.

Cons:

  • – July is a high season month so you’re looking at higher prices. Wedding venue and supplier availability may also be restricted.

August – Your Summer Wedding Video Continues

When you picture an English summer you probably think of bunting, cakes, marquees, and plentiful fun. That’s exactly what you can include at your wedding if you get married in August and its a great scene in your wedding video.

Pros:

  • – Children are still off school so this is a good time for families to attend a wedding and not have to worry about getting up early the next day!
  • – There’s typically great weather in August, so you can enjoy fantastic photo opportunities and that traditional summer wedding vibe
  • – It’s summer! Everyone is in a good mood and that adds extra fun to your wedding day.

Cons:

  • – Some of your guests are likely to be away on their holidays so may not be able to make your big day

September – Autumn Signals Beautiful Scenery

The start of September is still considered summer and the temperatures are wonderful, but there is that autumn chill during the evenings.

Pros:

  • – Softer lighting in September due to the lower sun is a major perk for your wedding photos. And changing autumnal colours will look beautiful.
  • – Peak season is over now so you have slightly lower prices and ease of availability, especially if you choose the end of September for your wedding day
  • – Lower temperatures means a more comfortable wedding day, especially if you want to take photographs outdoors

Cons:

  • – September, especially the start, could mean guest availability problems as children begin school once more and some people jet off before the end of the summer holidays

October – How About A Themed Wedding Video?

It’s spooky season, the best month for a themed wedding video!

Pros:

  • – October is the best month to get married if you’re a huge fan of autumn as the photographs will be simply stunning with all the reds and oranges
  • – October is officially off-season and that means lower prices and better availability of suppliers and wedding venues
  • – You can opt for a Halloween-themed wedding! This isn’t for everyone but it’s an option for those who want to do something a little different with their big day

Cons:

  • – When October rolls around, we’re back to the changeable weather. Your wedding will probably have to be held indoors.

November – Fireworks And Sparklers To Light Up The Night

November is the month of Bonfire Night, when everyone goes firework crazy. That cosy feeling is in the air and the anticipation of the festive season isn’t too far away.

Pros:

  • – At the end of November your venue may have their Christmas decorations up, so you’ll get a festive wedding without paying the high December prices
  • – You have the opportunity to get married on Bonfire Night and that means a good choice for a themed wedding – again, not for everyone but the idea is there!
  • – November is another great month for autumn colour

Cons:

  • – November isn’t known for its light and warmth, so that means your evening party will need to be indoors. But again, that could be a perk if you want a cosy wedding.

December – Combining Festivities And Nuptials

Who doesn’t love December? The party season is upon us and everything is red, green and very glittery.

Pros:

  • – The party mood is already in the air and that could create the most magical and wonderful backdrop to your big day
  • – A Christmas theme is very popular. Or how about getting married on New Year’s Eve!
  • – An anniversary at this time of year will always bring back wonderful, warming memories of your big day

Cons:

  • – December is one of the most expensive months to get married in the UK. You will probably struggle for wedding venue availability as many venues are booked out for Christmas parties.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

How to Make Short-Form Video Content

Posted January 15, 2024 No Comments
video content short videos social media production

Short-form video refers to video content that is between five seconds and ninety seconds long. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media production feeds or other outlets.

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts, and Snapchat Spotlight and stories.

Short-form video content isn’t new. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own.

Today, TikTok is the most downloaded app in the world, and ranks number one for consumer spending according to a report by data.ai. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Similarly:

  • 91% of Instagram users report watching videos daily
  • Snapchat recently saw a 55% increase in time spent watching Spotlight content
  • YouTube shorts see 30 billion (!) daily views globally

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. With an average video length of 15-30 seconds, creators can deliver their message in a very small window of time – allowing viewers to consume content on the go with little to no commitment.

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

Short-form videos can also be shared and watched from any device, which furthers their accessibility and popularity among users. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time.

Short-form video is also generally cheap and easy to produce and requires minimal production effort. All you need is a smartphone and a good idea. Plus, hosting platforms like TikTok and Instagram are all free to use.

Platforms themselves are also tailored to user interests. TikToks algorithm suggests videos based on what users like to watch, while Instagram’s Explore page helps users discover new content that aligns with their interests. This focus on personalization and connection keeps viewers engaged with the platforms and your content.

In a nutshell, short-form video content is popular because:

  • It’s easy to create and share
  • It can be easily viewed on the go
  • Social media algorithms promote content users like
  • Algorithms make discoverability and virality easy
  • It requires minimal production costs

8 short-form video best practices

Dive into short-form video marketing with these tips.

1. Use Vertical Video Content

Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format.

Vertical formats allow videos to take up the full width of a phone screen, creating a more immersive and engaging experience for the viewer.

On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format. By contrast, horizontally-aligned videos can often appear small and difficult to view, resulting in lower engagement.

If you want to know the best sizes for content on every platform, check out our social media size guide.

2. Hook Your Audience

Short-form video is just that: short. This means you only have a few seconds to capture your viewers’ attention.

Starting your video with a strong hook, through on-screen text, eye-catching visuals, or with a tantalizing story, can help draw your audience in and keep them watching.

The best types of short-form videos for marketing capture attention, evoke emotions, elicit action, and inspire engagement. Focus on creating an emotional narrative that will stick with viewers long after they finish watching.

Short-form video trends move fast, and the best creators are the ones who can stay ahead of the curve.

Are there sound bytes or songs that are being used again and again? Filters, animations, and visuals that you see posted day after day? Audiences are drawn to these trends, and incorporating them into your videos will increase the chances of your video reaching more people.

4. Keep It Short

While short-form videos can technically be up to three minutes long, the best ones are less than a minute.

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. In fact, the same report found that videos over 60 seconds actually stress users out – yikes.

Similarly, while Instagram reels can be up to 90 seconds long, Hootsuite reporting found that between 7 and 15 seconds is where you want to land.

Here’s a breakdown of ideal lengths on all short-form video platforms:

  • TikTok: between 11 and 17 seconds
  • Instagram: between 7 and 15 seconds
  • YouTube Shorts: between 15 and 60 seconds
  • Snapchat Spotlight: between 5 and 60 seconds

5. Post Regularly

Consistency is key when it comes to short-form video marketing. Platforms like TikTok and Instagram prioritize accounts that post between three and five times per week, while platforms like Snapchat suggest posting multiple times per day.

Regular posting keeps your audience engaged and gives the platform’s algorithm enough content to choose from when surfacing videos. This will help you reach more viewers and build an audience of loyal followers.

Keep in mind that quality is just as important as quantity—be sure to post interesting and engaging content rather than simply churning out low-quality videos on a daily basis. Aim to spend some time refining each video and creating content that your audience will enjoy.

6. Partner With Relevant Influencers And Brands

If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos. Look for influencers with a similar target audience to yours with a good track record of producing high-quality content.

For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

Bonus: Learn the basics of building an influencer marketing campaign in our complete guide.

7. Avoid Cross-Posting Video Content With Watermarks

One of the most significant barriers to brands and creators when it comes to short-form video content is resourcing. While a 15-second video might not seem like a lot of effort, creating original content does take time and effort.

Because of this, many brands opt to cross-post the same video across multiple social media platforms. While this can save time, it’s important to note that recycled content, especially content with clear watermarks, can hurt your rankings on platforms like Instagram.

In 2022, Instagram announced it would start prioritizing original content on its platform. This means that recycled content could be given less visibility, hurting your overall reach and engagement.

Does that mean you can’t cross-post at all? Well, not really. Check out our blog on removing TikTok watermarks so you can cross-post without getting penalized.

8. Showcase Products In Use

One of the best ways to leverage short-form video content as a brand is by showcasing your products in action. Explainer videos help potential customers visualize how and why they would use the product, building anticipation for it, if done correctly.

You can easily showcase a product’s features, benefits, and testimonials—all within a few seconds of viewing time. If your product has a niche use, like Vessi’s waterproof sneakers, show viewers all the ways they can use them in their everyday life.

Consider installation and set-up videos for more technical products. Your customers will appreciate the convenience and you’ll be able to better educate them on how your product works.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Top 10 Best Video-Sharing Platforms

Posted December 29, 2023 No Comments

Videos are powerful in communication. They let you convey your message, showcase your work, and build trust and rapport. But how do you choose the best video-sharing platform for your business needs? There are many factors to consider, such as the video-sharing platform’s quality, security, cost, and ease of use. But lucky for you, we will help you find the best video-sharing platform for your videos for business. We will review the top 15 platforms to make it easy for you to choose.

video-sharing platform videos for business

1. Zight

Zight revolutionizes creating and sharing videos, making it incredibly easy and efficient. You can capture high-quality videos directly from your computer screen or webcam. It allows you to demonstrate software, present slideshows, create business upsell videos, or record tutorials effortlessly.

Zight is your easiest-to-use platform! Your video-sharing process is a walk in the park. Why? Because the minute you finish recording, this screen recording software automatically generates and copies a shareable link to your clipboard. You can paste this link to your recipients, who will view it without downloading it. Alternatively, you can download your video and share it. More on video sharing below!

Zight also integrates with many popular tools and platforms you use for your business, such as Slack, Trello, Asana, Zendesk, and more. It also helps you track the performance of your videos with analytics. You can see how many views, downloads, shares, and comments your videos get, as well as the average watch time and engagement rate.

Let’s talk security – it is paramount when recording and sharing business videos. Zight ensures the security and privacy of your videos with encryption, password protection, expiration dates, and permissions. You can control who can access, view, download, and share your videos. You can also delete your videos at any time.

The best part is you can use Zight for free, with a maximum upload limit of 5 minutes per video and access your last 50 uploads/recordings. Want more? You can upgrade to the pro plans for $9.95 per month. Zight supports standard video formats such as MP4, MOV, AVI, and WMV.

  1. Open the app or extension and choose the Record button to record a video. You could also use the shortcut CMD+Shift+6 (for Mac) or Alt+Shift+6 (for Windows) to start recording your screen without any preference selection.
  2. Zight will automatically save your video to the cloud and generate a shareable link when you finish recording. The video-sharing app will also copy the link to your clipboard to make sharing easy.
  3. You can paste the link to your recipient’s message board. That’s the easiest way to share videos instantly since the recipient can view the video online without downloading it.

You could also download the video to your computer. Click the Download button on the Zight dashboard and select where to save it on your computer.

You can then share the video as an attachment, but your recipient will only view it after downloading.

Other Video-Sharing Platform

You may want to try out other popular video-sharing sites for other use cases besides what Zight offers. If so, here are other sites we tested and liked:

2. Filestage

Filestage is one of the best online video-sharing sites that help you streamline the feedback and approval process of your video projects. You can upload videos of any size and format and organize your files into projects and folders for easy access and management. You can also track the status of each review round and set deadlines and reminders to keep everyone on track.

Filestage also integrates with other productivity tools like Asana, Trello, Slack, and Dropbox and supports different video formats like MOV, MP4, AAC, MPEG-2, FLS, WMV, and MXF. You get a free plan for unlimited team members. Filestage’s paid plans start from $49 per month.

3. Frame.io

Frame.io is a platform that helps you collaborate with your team and clients on video projects. With Frame.io, you can upload and share different video formats and sizes with external reviewers who don’t need a Frame.io account. You can also protect your share links with passwords or expiration dates.

In addition, you can share your videos as a presentation for viewing and downloading. You can customize your presentation page with your own branding, layout, and color scheme. You can also connect Frame.io with the tools you use for your video production workflow, including Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro X, Slack, Dropbox, and more.

Frame.io supports different video formats, including MP4, MOV, AVI, and WMV, and you can use it on a free plan with two users. Upgrade to pro plans that start at$15 per month for up to five users to get better features.

4. Loom

Loom helps you communicate faster and more effectively with async video.

As one of the best video-sharing platforms, Loom can share your video with the click of a button by copying and pasting the link anywhere you want. You can also adjust your video’s privacy settings to control who can access and comment on it. Alternatively, embed your video on your website or blog or download it as an MP4 file.

Loom offers a free plan for up to 25 videos. The paid plans start from $12.50 monthly for unlimited videos and 45 minutes per video.

5. OneDrive

OneDrive is one of the best platforms that help you store, access, and share your videos online with a Microsoft account. You can upload videos of any size and format to OneDrive using the web, desktop, or mobile apps. You only need to create a shareable link or invite your recipient through email to share. OneDrive also helps you remove access for specific people at any time.

This platform offers a free plan for up to 5 GB of storage. Plans start from $5 per month.

6. YouTube

YouTube is a free and popular video platform that helps you discover, watch, and share content online, including music videos.

You can easily upload and edit YouTube videos. Once the video content is live, hit the share button to send the video link to your recipients. You could also copy the link to your clipboard and paste it on your communication channels for your recipient to watch without downloading.

YouTube offers a free plan for unlimited videos and storage. The paid plans start from $11.99 per month for YouTube Premium.

7. Dropbox

Dropbox is a cloud storage service allowing you to share files and folders. It is one of the most popular content-sharing sites that allow you to share a video link so anyone can view or download, even if they don’t have a Dropbox account. You can also password-protect the link, set an expiration date, and disable downloads.

Some supported video formats include MP4, MOV, AVI, WMV, FLV, and MKV. The basic plan is free and gives you 2 GB of storage space. The Plus plan costs $9.99 monthly and gives you 2 TB of storage space.

8. Google Drive

Google Drive is another of Google’s platforms that lets you store and access your files from anywhere. You can also use it to share videos with others, whether you want them to watch, download, or edit them.

You can share videos instantly by uploading them to Google Drive. Then, right-click on the file to find the share button. You can share the link to any communication platform. Alternatively, you can invite people to view your video via email.

Google Drive is available on a free plan with 15GB, and when you exhaust that, you can pay $6/month for more storage.

9. Wistia

Wistia is a video hosting and marketing app you can use to share engaging content with your audiences. One of the best video-sharing sites, it is ideal for content creators who want to integrate video with other marketing tools.

Share the direct link to your video so everyone can watch it online. You could embed videos on your website or blog with Wistia’s flexible and customizable embed codes. Wistia is relatively affordable, with a free plan for 10 videos. You can also upgrade to premium plans that start at $19/month.

10. Vadoo.tv

Vadoo.tv lets you upload videos and share them with your audience without ads or distractions. One of the best video-sharing sites, Vadoo.tv lets you share direct links to your content; anyone can watch them online or download them. In addition, you can let viewers collaborate on your videos, especially for work. Vadoo.tv has a free plan for 10 videos; the premium plans start at $10.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Older posts
Newer Posts