Colour grading is one way to improve the appearance of your footage as well as serve your storytelling vision. That’s why many wedding filmmakers, editors, and colourists who are working on a film use Look Up Tables, or LUTs, to save colour grades as templates to help speed up the process. Our wedding videography experts will have you know you don’t need to be working on a film to use LUTs to help personalise and brand your videos. If you’re wondering how you can get started with colour grading to speed up your workflow and produce better looking footage for your business, we’ve certainly got you covered. The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…
The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…
What is a LUT?
The term “Look Up Table” sounds a bit mathematical – and we suppose in a sense it is! Every digital image is made up of pixels, and each pixel is made up of colours. A LUT is like a spreadsheet that accounts for every possible colour an image can have and says one colour should actually look like another colour. To put it simply, LUTs are like a filter, but more accurately, a colour-grade-preset for your footage.
Types of LUTs
The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…
LUTs are used in a couple of different ways , so our wedding cinematographers have broken it all down for you…
Creative LUT
One type of LUT is a “creative LUT,” and this is used to add a specific look to your footage. The colours shift after it’s applied to the footage. An example of a creative LUT could be where the blues are pushed to a cyan, and the shadows are pushed from being black to slightly cyan as well.
Conversion LUT
Another use of LUTs is to convert flat, desaturated footage back into a typical colour space. This is referred to as a “conversion LUT.” Many cameras can shoot in flat colour profiles, which is often called LOG. These colour profiles look fairly bland as raw footage, but what’s happening behind the scenes is absolutely magical. Amazingly, when you shoot in LOG, your camera is capturing even more colour information and latitude than you would with a normal colour profile.
The wedding cinematographers and wedding filmmakers at our wedding videography company have explained everything you need to know about what a video LUT is…
All of this extra information enables you to fine tune your footage in post. With LOG, you can push and pull your colour grade much further than with a default colour profile. That means if something was over-exposed, under-exposed, or if you have a high-contrast shot, LOG footage will give you much more flexibility in post.
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day!
What Moments Will Your Wedding Video Capture?
People like you – couples planning their wedding – hire professional wedding videographers in order for you to relive the most magical moments of your day; your vows, reception toasts, the dancing, and all the little moments in between. To preserve those memories as they happen and share them with others, a wedding video is certainly a must. But what are the exact wedding day moments that will your wedding videographers will capture?
Pre-Ceremony Excitement
Shots of the bride, groom and the wedding party getting ready are simply a must! Whether your bridesmaids are in matching robes or the groomsmen are throwing back brews, make sure your wedding videographers have enough flexibility in the wedding day schedule to capture moments with both spouses at their getting ready locations.
Bride and bridesmaids getting hair and makeup done.
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…
Bride getting buttoned or zipped into her wedding dress.
Bride putting on her jewellery or shoes.
Pinning boutonniere on the groom.
Keep in mind, a wedding filmmaker cannot be at two places at once. So, if the getting ready locations are a great distance away, you may want to consider hiring two videographers if having pre-ceremony moments with both people are of importance to you.
Details of Your Day
You have worked hard to plan every single detail of your wedding; from the way your reception napkins are folded, guests favours set at the table settings to your centrepieces and invitations. If having those details captured through wedding cinematography are important to you, list out what you would like your wedding filmmaker to capture. Your wedding videographers don’t necessarily need to set specific time aside to capture these items, but just in between the larger moments they are already focusing on.
Invitation suite, jewellery, and your ‘something blue’
Exterior shot of the church or of the venue
Interior wide shot of the church or the venue
Altar
Flowers
Wedding program
Additional Wedding Videographers Shots:
Table name tags
Gift table
Wide shot of reception room
Closeup of place settings
Guest favours
Centrepieces
Your Wedding Ceremony
Once everyone has arrived at the venue, your videographer should make their way inside. You’ll want everything from your flower girls to your “I do’s” to be on film. Remember to point out key guests to your wedding videographers, as you’ll probably want a few crowd shots as well.
Guests being escorted down the aisle
Musicians performing (if any)
Groom waiting at the alter
Bridal party walking down the aisle
Processional
Vows
Exchanging of rings
The first kiss
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…
Introduction as a married couple
Recessional
Bride and groom leaving the venue
The joy that is captured during the ceremony is so incredibly special and will be highlighted beautifully, so you can see your love come to life each time you watch the final wedding video.
Your Romantics Session
This is the time of your special day, either directly before or after your ceremony, that you and your spouse kiss, pose, twirl, and dip for the camera! Your wedding filmmaker will be right along side your wedding photographer capturing the shots of just the two of you or group shots with the bridal party at your favourite locations.
First look
Moments with bridal party
Specific locations with your spouse
Reception Moments
There’s a lot of moving pieces, so make sure your wedding videographers have a list of all the necessary shots when it comes to your reception. How much your wedding filmmaker is able to capture of your reception is heavily dependent on how many hours you have your videographer booked for. These key reception moments are (very likely) a sure thing:
Bridal Party & Newlywed Grand Entrance
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…
Cake cutting
First dance
Parent dances
Best man and maid of honour toasts
If you pre-planned to have your wedding videographers stay for the entire reception or most of it, then you can expect a lot of great dance floor footage, too!
Anniversary dance
Guests dancing
Bouquet and / or garter toss
Last dance
The Unexpected Moments
Some of the most exciting wedding day moments are taking place behind the scenes, some of which you’re not even a part of. Even with a prepared list of shots you want captured, it’s important to allow enough breathing room in your wedding day schedule for your wedding videographers to be able capture those unexpected opportunities.
Watch for the ring bearer and flower girl to giggle as they are walking down the aisle.
Grandparents taking a twirl or two on the dance floor.
These emotional moments add personality to your wedding cinematography video and making it uniquely you.
Over the years the idea of having wedding videography to capture your special day has become increasingly popular. Many wedding photographers are now also offering video services alongside their photography because many cameras that take gorgeous photos are also capable of capturing high quality videos. In the right hands, can be edited and produce stunning and cinematic visuals. That not only capture the magic of your wedding day, but allow you relive it every time you re-watch it. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal why you should invest in a wedding videographer…
Relive the Day
What is the main reason why wedding videography is worth budgeting for alongside a photographer? A wedding video allows you to relive those important moments from your wedding day for many years to come. Your wedding day is full of love and excitement. So capturing moments like the first kiss, the parents dance and the send-off. Will let you see and remember every single minute of those moments. With a well-produced wedding video you’ll be able to see your day go from preparation to the moment you and your partner are sent off to start your journey as a married couple, all edited together to look beautiful and cinematic in just a 7- 10 minute video.
Hear the Love
A photo is worth a thousand words, but a video with crystal clear audio will let you hear the emotions and see how you and your loved ones felt throughout your wedding day. Many family members make sincere and touching speeches for the couple getting married and to capture every word and replaying it years down the line will help you remember how special the entirety of the day was. Many videographers also take audio into consideration when they create your wedding videos. They want to make sure that not a single word or moment is missed. Make sure when you’re consulting videographers that you ask about audio because you wouldn’t want to miss the amazing speeches and kind words people say about you and your partner on your magical day.
Have An Unplugged Ceremony
You definitely want an unplugged ceremony, we promise. Hiring a videographer will capture the moments that you and your guests were able to be completely present for. Without all of their distracting phones in the way. Not only are videographers professionals who know where to stand to get that perfect shot. They also won’t ruin the visuals of your day in order to get it.
Wedding Videography Costs
Once you’ve decided you’re ready to hire a videographer, the next step is to carefully work them into your wedding budget. On average, wedding videographers can cost anywhere from around £1,000 to £5,000. We have provided a break down of what these costs entail:
Time — how long your videographer is present at your wedding will definitely impact their cost. Some wedding videographers create specific packages. Those include both the amount of time that they’ll spend at your wedding and then editing costs in order to create your video. Understandably, more time is more money. And if you want your videographer to cover other wedding events, such as your rehearsal dinner. This will cost you more.
A second shooter —if your wedding videographer needs a second shooter or an assistant, this might also increase their costs. If you’re able to find a photographer who doubles as a wedding videographer, you might be able to get a lower rate since you’d be hiring just one vendor to capture your day. However, keep in mind they’ll likely work as a team if this is the case, so you should still expect to add a second shooter.
The finished products — after all the filming, your videographer will then provide you with an edited highlight reel and wedding film. You may even get some b-roll footage. This takes both time and effort for your videographer to create a film that is completely perfect for you.
Extras —nowadays, many videographers offer drone footage, Super 8 films, USB drives, as well as other extras. Depending on what type of film you would like, you may have to pay a little extra.
Travel—If your wedding videographer has to travel a long distance to be present at your wedding, you’ll probably have to pay for their fuel, airfare, hotel, or any other travel-related expenses.
Cultural wedding traditions and rituals have evolved over thousands of years all around the world. Currently many wedding traditions are still linked to other customs, superstitions or even the environment around us. The best wedding videographers at our wedding cinematography company have revealed the most popular wedding ceremonies from around the world…
India
Indian weddings are big, bold and extremely beautiful. An Indian wedding is jam-packed with traditions and customs, guests, as well as celebrations which can span across 3 days! Traditional Hindu wedding dates are determined by a pandit (priest). Who uses the stars to discover the couple’s most favourable date to get married. On day one of the celebrations the bride and her female family members take part in ‘mehndi’. This is where they have their hands and feet henna-ed, and ‘sangeet’, a small reception where the bride’s and groom’s families come together for the first time for a celebration. The third day is the ceremony and reception, which could last a whopping 16 hours! There is a procession where the groom greets his parents and bride’s parents at the ‘manadap’. Where everyone removes their shoes to enter the sacred space to await the bride’s arrival. During the wedding ceremony the couple are physically bound together and step around a sacred fire followed by greeting their guests and also receiving blessings.
China
When setting the date, the couple will visit a fortune teller, Feng Shui Master or Monk to determine the best date to get married based on their birth dates in addition to their star signs. Interestingly, the bride and groom have a wedding photoshoot prior to the wedding in order for them to get the perfect shots and display the photos at the ceremony. It’s also becoming increasingly popular for newlyweds to book a European trip for their honeymoon so that they can have photos taken wearing their wedding attire in front of famous European landmarks! On the morning of the wedding, it is customary for the groom to pick up the bride – often a lively affair which can involve fireworks, gongs, drums and even dancing!
A child walks in front of the procession with the groom as a representation of fertility. Upon arrival, the groom will be greeted by their family. To then put him to the test where Chuangmen (door games) take place. The games typically include eating something spicy, sour or bitter and answer multiple questions about the bride to win approval of the bride’s family. After winning the game the groom hands over a red envelope. Which containins money to the bridesmaids so they can essentially ‘surrender’ their friend.
The groom’s final challenge is to find the bride’s missing shoe and place it on her foot. Before carrying her to the traditional Chinese tea ceremony held within the bride’s family home. The wedding banquet is an opulent eight hour event hosted by the parents of the bride and groom. The food served to the guests is extremely symbolic – a fish course represents abundance, a suckling pig signifies the bride’s purity, a poultry dish is served for peace and a sweet lotus seed symbolises fertility.
Denmark
Prior to a Danish wedding, the bride has a pine archway built outside her home either on her pathway or attached to her doorway. This is known as a ‘Gate of Honour’. The groom traditionally buys the bride her wedding bouquet. However the bride must purchase her own shoes (and must not sell them after!). After the wedding ceremony, the male guests take off the groom’s shoes in order to cut holes in his socks. Some say this is to prevent other women from seducing him, and others say the bride should repair the socks to prove she is going to be a good wife.
Danish weddings are absolutely filled with kisses! During the wedding reception if one guest starts to stamp their feet and the rest of the party join in. The bride and groom are required to duck under the table to kiss. If guests start tapping their cutlery against their plates or glasses, the married couple must stand on their chairs to kiss. In addition to this, when the bride leaves the room, the female guests rush to kiss the groom on his cheek and vice versa, if the groom leaves then the male guests kiss the bride on the cheek. Finally, all guests are expected to eat a slice of the wedding cake. As it is deemed as bad luck for the marriage if they don’t.
Italy
The day before an Italian wedding, the bride must isolate – and surprisingly not because of Covid! She must stay away from the groom and is only permitted to look at her reflection in the mirror if she removes an accessory – a shoe, glove or earring. Moreover, on the night before the big day the groom arranges to serenade his bride underneath her window. The bride doesn’t know what time this will be and is awoken by the sound of music. Which is being played by musicians outside the window. Friends and family are notified what time this will take place so they can witness the unfolding of this event. Traditionally bomboniere which is an organza bag filled with sugared almonds or confetti, is stacked into groups of five. The bomboniere are given to guests as wedding favours and are representative of health, wealth and fertility. Finally, during the wedding ceremony the newlyweds must smash glass. The more pieces shattered on the floor, the better as they represent the longevity of their marriage.
Wedding photos are something extremely popular and banal today, but they remain an integral part of the celebration of each couple – opening the exchange of rings, raising the bride’s hands after signing, the first piece of cake, passionate dance along with many other exciting performances. All this over time remains forgotten and hidden deep in a box somewhere in your home. A beautiful memory that we unfortunately rarely remember over the years. The wedding videos captures all those moments that the photos capture quickly – the exchange of rings, lifting the bride in her arms and taking her out of the ritual hall, signing, congratulations, the first dance, smiles and the overall joy of the event. It creates timeless memories and captures the most beautiful moments of your wedding day. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends.
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends…
If you are reading this article, you are are more than likely already planning how your wedding video will look like and you are trying to come up with its best look so that your video does not look dry, tasteless and even uninteresting. You may even be debating which wedding videographer to choose for your special day. It is important to know that the video recording of this special day must be entrusted to an experienced person in order to have the necessary quality, creativity, but also to be able to keep forever the joy and happiness of your wedding.
Wedding Videography trends 2022 – 2023
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends…
Retro wedding video, but with a modern flavour
Not surprisingly, the style of wedding video recording has changed many times over recent years. In 2020, the tradition of shooting and editing wedding videos has changed dramatically and even become unrecognisable. The strongest trend in 2020 was for the video to be shot entirely as an independent film. Retro wedding video, but with a modern flavour is the completion of the trend for the wedding videographer to shoot videos in black-and-white. Something that in the 21st century for the couple would likely seem boring. You can always have a video of your wedding, shot in its full colour range, but sometimes it’s good to make the day look old-fashioned and somewhat different. An interesting way to recreate the best moments of your wedding day, which mean very much to the couple.
Wedding Videography in journalistic style
In 2020, the tendency for some couples to have their wedding video in a “documentary” style became increasingly more established. As for the journalistic style – this is simply just capturing the events as they happen. A videographer who makes a journalistic-style video will actually capture the events of the day as they occur. You will still find beauty and elegance with this “documentary” style of editing.
Freezing
A few wedding shots with elements of “freezing” is not necessarily a bad idea. Although this would cost you a lot of lost time and nerves to make the guests “freeze” at least for a moment, sometimes the result is not what you actually expected. It would be an extremely challenging task for your wedding videographer to show all your guests together. Then you can choose moments for a wedding video with just the bride, groom, grandparents, parents and your closest friends.
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends…
Drone video recording
The idea of a drone hanging in the air over your wedding ceremony, especially when it is outdoors, may appear to be an unconventional idea. However, drones that are more for play can show great results. The drones can capture beautiful shots of your wedding ceremony and venue, which would be difficult and even impossible for a wedding videographer to make from the ground. This is not just about the shots in which the guests of your wedding ceremony are gathered in the middle of a picturesque garden part of a huge castle.
3D montage in wedding cinematography
Of all the existing visual effects, without a doubt, 3D definitely captures the best wedding memories. For this reason, 3D montage wedding cinematography has become a leading trend in wedding videography in 2020. If you like this unusual idea, you could include a 3D montage in your wedding video and even in your wedding photos.
At Modus Weddings, we believe that some of the same things that make a great wedding photographer are mirrored in a great wedding videographer. The difference between the two skill sets in the latter involves motion, which requires a dedicated approach to visual storytelling. A great wedding videographer will bring depth to your love story by integrating angles and scenery through a combination of artistry and technology. A great videographer operates with both poise and precision while simultaneously incorporating the details of cinematography, experience and passion. The complexity of capturing your wedding event in motion requires substantial talent as well as knowledge of how movement is recorded, and we have both. The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer.
Cinematography Is So Much More Than Capturing Video Footage.
The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…
Cinematography can be described as the art of motion-picture photography and filming. It involves angles, framing, and movement techniques using multiple cameras, lenses, filters, and lights while making artistic and technical decisions in relation to the imagery. At Modus Film, we embrace all the onscreen visual elements related to your filming locations and apply them to your love story in the style that most successfully reflects your commitment to each other using a narrative that is as unique and beautiful as your relationship.
Experience Is Counted In More Than Years Behind the Lens.
Great wedding videographers should have more than a strong technical knowledge of camera equipment and a thorough understanding of filming techniques. They have an eye for detail in addition to a mind for fast invention. While skill and experience are of importance, so are the intangible qualities that allow our wedding videographers to stand apart. These consist of…
The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…
• Strong communication skills • Excellent listening ability • Vivid creativity and innovation • Formidable team management skills • Editing and post-production aptitude that flawlessly ties together each shot
We are inspired by each of our couples in distinctive ways, which begins with having real conversations that help us to bring our clients’ visions to life. You and your person are unique, and so are the things you want to incorporate into your wedding videography, from your wardrobe decisions, site selections, and how you want the brilliance of each of these captured. Truly partnering with our clients allows their wedding cinematography to reflect and celebrate their exclusive love story through a cinematic lens. By choosing our wedding package, you will receive exceptional service and attention to detail.
The wedding videographers, wedding filmmakers and wedding cinematographers at our video production company reveal what makes a good wedding videographer…
2022 saw weddings return with a boom – so our wedding videographers have compiled a list of the best wedding venues off 2022! The perfect wedding venue is the cornerstone to these happy days: the backdrop to your beautiful wedding photos, a place for you to gather with your loved ones, and somewhere you can go back to again in order to relive those wonderful memories. Whether you’re looking for a barn venue or not, there’s plenty of gorgeous wedding inspiration to find in this list.
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed the best wedding venues of 2022…
10 Most Popular Venues on Hitched 2022
1. Brinsop Court Manor House and Barn – Hereford, Herefordshire
Couples who’d like somewhere unique should look towards Brinsop Court Manor House and Barn. This historic estate features a 12th century moated manor house, with over 800 acres of ancient woodland, and a new, modern event barn. Inside the manor are three ceremony rooms, bursting with both character and history. The Banqueting Hall has a vaulted ceiling, oak floor as well as a large fireplace filled with candles to serve as the focal point for your ceremony. The Elizabethan Library is a room with a rich history for a heartfelt vow exchange, and the elegant Queen Anne Dining Room offers picturesque views across the Wordsworth lawn. During the day this venue can accommodate up to 180 guests, and at night this number increases to 250 for dancing and fun. If any guests have a little too much fun, the venue boasts some onsite glamping accommodation.
Their spectacular Atrium leads into the airy, 1920s Orangery – the absolute perfect place to exchange your vows. Then it’s time to wine, dine and dance in the rustic Oak Barn, an atmospheric oak-timbered barn with panoramic views over the gorgeous grounds and even beyond to the Malverns. You can reportedly see for up to 12 miles! This magical venue is made for year-round weddings, with the gardens and terraces and ideal spot for al-fresco drinks in summer, and the cosy Atrium and Orangery welcoming you in on those chillier days. Perfect for intimate weddings of up to 40 to grand celebrations of 180, this both friendly and enchanting barn venue is a wonderful spot for weddings. There’s on-site accommodation so you can even continue celebrations the next morning!
3. Dodford Manor Barn Wedding Venue – Northampton, Northamptonshire
You’ll find Dodford Manor’s lovingly restored collection of country house barns among 20 acres of beautiful, rolling Northamptonshire countryside. If you’re searching for the perfect mix of a historic setting with bags of ambience and contemporary style and facilities, this is a wonderful choice. Your day will begin by getting ready in the Grain Store, their luxurious preparation room with large mirrors everywhere for you to get ready with your entourage. The historic Mortain Barn is the idyllic setting for your civil ceremony: a flagstone floored barn with soaring rustic wooden beams and flooded with natural light. They can change up the configuration for the room easily so it’s perfect for small weddings of approximately 30 to large parties of up to 170.
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed the best wedding venues of 2022…
4. Farnham Castle – Farnham, Surrey
With five acres of stunning architecture and gorgeous gardens, Farnham Castle is definitely Surrey’s all-day celebration hotspot. Start off in The Gatehouse or The Pembroke where the wedding party can enjoy the luxury of a private preparation space. The dreamy castle boasts unique locations to say I do – choose between the charming Lantern Room, Winchester Suite, Library, Great Hall, or the luscious gardens – as well as two on-site chapels for couples intending to hold a religious ceremony. The beautiful castle grounds are the perfect backdrop for your romantic wedding photos, before getting the party started in the Great Hall, which is ideal for 200 seated or 300 standing guests, or the Lantern Hall. The luxurious Honeymoon Suite is the cherry on top of a jam-packed wonderful day at this venue.
5. The Ashes Barns and Country House – Stoke-On-Trent, Staffordshire
Exclusive hire of a 50 acre estate means that you and your guests will be the absolute focus of everyone’s attention. Personalisation is key here – you’ll have the chance to decorate the venue in your own personal style, with the help of the attentive Estates Team and Event Manager, as well as tailor the menu to the desired tastes of you and your guests. Everything, from the beautiful grounds to the rustic exposed brick venue to the cosy accommodation to the inventive food bursting with flavour is tailor-made for the most perfect wedding ceremony you could imagine.
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed the best wedding venues of 2022…
6. The Mill Barns – Bridgnorth, Shropshire
Brought to you by the award-winning teams behind Staffordshire venues Pendrell Hall and The Ashes Barns, this stunning waterfront venue is formed of three magnificent oak-framed wedding barns. You’ll have exclusive use of all the barns and eight acres of gardens, giving you and your guests plenty of space to explore as well as celebrate. Licensed for up to 170 guests, you’ll begin your day in the ceremony barn, before moving outside or further inside for both drinks and photos. The day then flows onto the stunning wedding breakfast barn and then through to the evening entertainment area. Every detail has been thought through with great care.
In a digital age, we are exposed to social media video production every day. Whether for personal or business use, social media provides us with an opportunity to communicate and share content in real-time. This is what makes it so unique from a marketing perspective.
Facebook alone has 1.79 billion daily active users worldwide. Instagram boasts 1 billion monthly active users, LinkedIn sits at 675 million monthly active users, and Twitter reports 186 million daily active users. There are also over 2 billion logged-in monthly users reported worldwide on YouTube.
Having a presence on social media shows the world that your business is current and approachable. It also provides your customers with a unique way to learn more about your brand and forge a personal connection with you. This is precisely why social media branding needs to be a vital part of your marketing strategy.
Author and speaker Dave Willis says it well: “Don’t use social media to impress people; use it to impact people.”
Social engagement
Social media engagement is some form of interaction between the customer and the brand, which takes place within social media networks.
Once you’ve clearly defined the essence of your brand, the next step is to focus on how you want to engage with your audience. Engagement should be an important part of your branding strategy. It allows you to measure whether the content you’re creating is resonating with your audience.
You know your brand’s personality best. So, when thinking about your target audience, consider what type of voice and content will resonate. When building your branding strategy as it relates to engagement, you may want to ask yourself the following questions:
Is your brand voice formal or familiar? This may depend on what type of company, products, and/or services you provide. Content Marketing Institute provides some great tips on how to find your brand voice.
How frequently do you plan to post and engage with your followers? This could vary based on the size of your team and bandwidth. A general rule of thumb is to post at least once per day on each social media platform, but 1-3 posts daily are ideal. There are many online resources that provide great research on the best times to post based on individual social networks. And it goes without saying that an UNUM account can assist in planning, prepping, and publishing your content across multiple platforms.
Will you respond as yourself or as the voice of the company? Will there be just one person posting on behalf of the brand or more? If you will be responding as a company, you will want to ensure that you have written social media guidelines and protocols in place.
The benefits
There are many benefits to creating a social media branding strategy. Taking the time to do this will only enhance your overall marketing efforts. Remember that your content should be driven by your target audience. Don’t be afraid to communicate with your customers to find out what’s working and what’s not. The more you understand their needs, the better your engagement rates will be.
The payoff? As you increase brand awareness, you will gain more followers. This will garnish more leads, conversion, sales, growth, and ultimately customer loyalty. Your success will be determined when your marketing strategy delivers against your business goals. So, make no mistake that social media branding is a crucial piece of the puzzle.
“It’s important to be where your audience of potential customers is today, and where they might be tomorrow. It’s better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.
TikTok is one of the newest social media platforms for creating videos. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off.
How to Grow Your TikTok Followers
If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you’ll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that’s really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say.
Identify Your Target Audience
Once you’ve found your target audience, you’ll need to create content specifically for that audience. While your goal is to get more TikTok followers, it’s important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel.
Leverage Trends
TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn’t mean you have to participate. Be discerning about the trends that you join in on to make sure that they’re the trends your target audience is also participating in.
Educate Your Followers
The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.
Use Hashtags
Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you’re interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags.
Post at the Right Time
One of the best ways to get more TikTok followers is to make sure you post on TikTok at the right time. The best time is, of course, when your audience is most likely to be online. It could take some trial and error to find that sweet spot but it’s so worth it.
Create (and Participate in) Challenges
We recommend participating in the same challenges that your target audience are facing. Many of the popular challenges are dance ones so be prepared to show your best moves. In addition to participating in existing challenges, you could create your own.
Engage With Other TikTok Creators
It’s important to engage with other creators on the platform, using TikTok’s duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts, but don’t shy away from engaging with other creators simply because you enjoy their content.
Get MoreFollowers With Creativity and Persistence
TikTok continues to increase in popularity so if you’re interested in getting more followers , there’s no time to waste. Using the tips in this article, you’ll be well on your way to getting more followers, increasing engagement, and building a vibrant community on the platform.
TikTok’s primary feed, the For You page, offers up highly personalized content for each user based on videos they’ve watched and liked as well as the creators they follow. Getting your content on TikTok’s For You page is key to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.
Each of the tips in this article is important, but don’t get overwhelmed. You don’t have to implement every single tip all at once. Then, create high-quality content (with a CTA) and publish it during peak times.
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.
About to pop the question? If you’re looking for a proposal idea that’ll take their breath away, propose with a video. Even if you don’t go with a video proposal, you can still turn to video to document the moment. Ask a friend or a photographer to capture your proposal and maybe the same person for your wedding. Then share an engagement slideshow or proposal recap to announce your engagement. If you’re using Animoto, you can start with our Engagement Slideshow video template and then customize your video however you like.
DURING THE WEDDING
Wedding ceremony slideshow
It only takes a few minutes to grab ceremony photos and turn them into a slideshow for your reception. Make sure you have a screen and projector or large TV ready. Then upload your photos onto a laptop. Add them to Animoto and in a few minutes you can have a beautiful slideshow ready for your reception.
Video booth
Make the photo booth even more fun by adding a component. Let guests share their well wishes for the new couple or just get silly with props. You can even create a DIY video booth with a mounted tablet.
Even if you’re sticking to a photo booth, you can share your favorites in a quick video you can share on social media after the ceremony.
Wedding favors
Video can make a sweet wedding favor or thank you gift for bridesmaids and groomsmen. Take a look at a few of the ways you can package a wedding video as a gift. Give a general thank you to attendees or a personalized message, letting them know how much their love and support means to you. Then share your video in an elegant way. For instance, you could gift your video in a USB box like the one below from Same Day Flash.
AFTER THE WEDDING
Honeymoon video recap
Turn your honeymoon photos and clips into a video album you can come back to for years to come. Or just give loved ones a post-wedding update on your honeymoon with a video you share on social media. Either way, get our tips for recapping your honeymoon with video.
Anniversary slideshow
Whether it’s your first anniversary or your 25th, this is a thoughtful way to show you’re still head over heels in love. Check out our post on making an anniversary gift to get tips for creating your own anniversary video. A slideshow can also be a way to celebrate a big anniversary milestone, say if you’re throwing a party for a couple’s 50th anniversary. If you are presenting your clip at a party, take a look at a few ways you can show your clip on a TV or through a projector.
SELECTING AN AMATEUR VIDEOGRAPHER
You’ll be busy getting married on your day, so if you go for a DIY wedding clip, make sure you plan out who’ll be in charge. Designate one or more attendees as the videographer and get them any equipment they might need on your wedding day. Here are some options to consider when deciding on how your video will be shot:
Designate a guest as your videographer.
Hire a student to take care of your video. It’ll reduce costs and free up guests to enjoy the festivities.
Let guests take clips and photos during the day of your wedding and retrieve everything after the event. Take a look at this blog post to discover different ways you can collect footage and photos from guests.
Give a few guests mobile cameras, like a GoPro, to capture the action. You can even get creative and add a camera to a bouquet or other wedding-day items to get a unique view of events.
Microphone: This fits under the nice-to-have column. You’ll
Hiring a videographer
Professional wedding videography can ensure that every movement on your wedding day gets preserved in a beautiful, well-crafted clip. But if you’re looking to hire a pro, there are a few things to consider.
QUESTIONS TO ASK YOUR VIDEOGRAPHER
When you’re interviewing potential wedding videographers, make sure you know exactly what they offer. Here are a few questions you can ask before saying “I do” to your videographer.
Are you available on the date of our wedding?
Do you offer any packages? What’s included in your packages?
Have you worked with our photographer before?
How long will you be filming?
How many videographers will be there on the day of the wedding?
How long will it be?
Will it include audio?
How do you choose music for a wedding clip?
When can we expect the video to be ready?
WEDDING VIDEO PRICES
Like many aspects of a wedding, there is a lot of variety in wedding videography pricing. Before you settle on a videographer, here are a few cost-related things to think about:
Set a budget: Before you start talking to a videographer, think about how much you can set aside for your wedding videography.
Ask about packages: Some videographers will give you a la carte pricing and others will have packages that can bring down costs.
Read over your contract: Make sure everything you want is included. Be very clear on what you’re getting. If it’s not in the contract, you can’t expect it on your wedding day.
Sign your contract quickly: Though you should take time to read it over, don’t wait too long to sign a great videographer! They might get snapped up by another couple.
As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.
