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Posts Tagged‘video agency’

Videography Algorithm Updates For Social Platforms

Posted April 7, 2023 No Comments

Are you worried that your marketing content will suffer even worse reach and engagement than it did in 2022? You’re not alone. 80% of social media videography/video marketers say that their top strategy is to increase engagement across all channels.

Don’t fret — In this blog post, we analyze the different algorithms for all the major platforms in 2023 (Facebook, Instagram, Linkedin, Twitter, TikTok, Pinterest and YouTube) and we provide actionable tips on how to get the algorithm to work for you, instead of against you.

We’ll be keeping this article updated all year with news, tips, and tricks to help you master organic reach in 2023 and beyond.

Paid social media traffic is critical for many businesses and brands, but organic traffic is the white whale: it’s free, fosters loyalty, and builds community. Since you spend so much time on your content, you want as much free reach as you can get.

What are social media algorithms?

A social media algorithm is an automated calculation that decides which social media posts make it to the top of your feed and which don’t. In that sense, the social media algorithm actually makes sure you only see posts that would interest you at the top of your page.

Overall, the top factors in most social media algorithms in 2023 are:

  • The amount of engagement that piece of content has received (especially within a short time frame)
  • How much you tend to engage with that creator’s content in general

Let’s dive into the social media algorithms of 2023!

1. Facebook Algorithm

With 2.5 billion active monthly users, Facebook is still the top social media platform in terms of users. However, this social media giant takes a lot of heat from businesses because of how difficult it is to get organic reach with a business page (versus a regular user profile).

Let’s look at how business-related content can make it into users’ organic social media feeds without utilizing a business page to post content.

Posts by users’ friends in groups show up far more often in the newsfeed than ever before. You can build up friendships and a following to discuss business, right from your personal account.

How the Facebook algorithm works

Here are some of the defining factors of this social media algorithm:

  • Prioritizes content from friends and family members over businesses
  • Heavily prioritizes content from people you engage with (people whose posts you comment and like on, or whom you message)
  • Prioritizes number and length of comments
  • Prioritizes number of reactions and variety of reactions
  • Shows both recent content from your top friends and highly engaged content from friends that you personally engage with less often
  • Content types you engage with most frequently will be shown most often. If you engage with video more, you will see more video in your Feed

Updates for 2022 & 2023

The most significant updates for 2022 & 2023:

  • The Facebook algorithm prioritizes posts in Groups and Events. Their redesign puts more emphasis on these, as they are “the two biggest reasons people visit Facebook every day.”
  • Hashtags: Facebook has implemented recommended tag listings for when you’re composing a post.

Tips for winning on Facebook in 2023

Here are some ways to get the Facebook algorithm on your side in 2023 (aside from running paid ads).

  • When applicable, use your profile as a business owner or start an employee advocacy program.
  • Set posts to ‘public’ to gain traction with followers.
  • Ask questions to inspire engagement.
  • Post content that encourages meaningful, lengthy comments (not just “Nice shot”).
  • Utilize Facebook video (doesn’t have to be live!).

2. Instagram Algorithm

When it comes to engagement, Instagram is light-years ahead of Facebook. Brands’ content on Instagram gets a 1.6% engagement rate. Let’s take a look at how business owners utilize Instagram.

In these examples, a fitness coach asks her audience for shopping decision advice, and a marketing education site offers a mini-tutorial in a carousel post.

How this social media algorithm works

The Instagram algorithm has the following characteristics:

  • Prioritizes posts with the highest number of likes
  • Favors very recent posts (created within minutes of a user logging on)
  • Prioritizes posts from profiles that the user engages typically with
  • Favors posts from hashtags that the user follows
  • Occasionally shows posts with great engagement from a profile and using hashtags that the user does not follow
  • Is believed to treat brands’ content and consumers’ content equally
  • You can ‘Favorite’ users and creators to make sure you never miss their updates

Updates for 2022 & 2023

While there’s always a concern that Instagram will start to downgrade content from business profiles, there’s still evidence of this being true. In 2023, even more users see content by profiles that they don’t follow (not in the Discover tab but their main feed). To increase your chances of that happening, focus on getting engagement from your core followers.

Instagram has announced on what basis they decide whether they recommend your content or not. The most important points are:

  • Posts with clickbait or engagement bait don’t get recommended
  • Contests or giveaways don’t get recommended
  • Repurposed content from another source without added value doesn’t get recommended

Also, Instagram has enrolled Reels, their very own version of TikTok. Some Instagram accounts have exploded since using this new feature, so it may be worthwhile to invest some time in this type of content.

Tips for winning on Instagram in 2023

How can you master one of the most challenging social media algorithms in 2023? Let’s see:

  • Experiment with Instagram Reels to engage and captivate your audience.
  • Engage with followers’ content during the first hour after you post something.
  • During the first three hours after you post something, immediately respond to every comment.
  • Write meaningful captions.
  • Ask questions in your captions to engage with your audience better.
  • There’s no one way to apply hashtags, so experiment with different hashtags and hashtag strategies.
  • Utilize Instagram Stories to get more organic reach with your audience without affecting your feed’s cohesive style.
  • Stay consistent! This algorithm will downgrade you if you post randomly. You should post once a day, once every other day, or two times a week (whatever you can manage).

4. Twitter Algorithm

With 330 million monthly active users and 152 million daily active users, you can’t completely ignore Twitter. Twitter is still vital in the B2B space.

If you’re not sure if it’s worth your time, spend some time there — check out competitors, other companies, and popular hashtags — to see if your target audience is active on Twitter and what type of posts tend to perform well in your industry.

Let’s take a look at some example posts that will score well given the social media algorithms in 2023.

Getting retweets is still one of the best ways to increase your reach on Twitter.

Creating highly visual content on Twitter matters now more than ever.

Same goes for Twitter threads. A thread on Twitter is a series of connected Tweets, used to provide additional context and information on a given topic. This is what they look like on Twitter:

How Twitter’s social media algorithm works

Of all the social media algorithms, Twitter factors in recency more than any other. But there are other characteristics too.

  • Prioritizes recent content (last 24 hours) with the highest amount of engagement from users you follow
  • Favors content posted recently (within minutes)
  • Prioritizes content with retweets and comments over likes

Updates for 2022 & 2023

Twitter will continue to prioritize tweets with high engagement and recent tweets, so volume and frequency still matter on this platform.

We’ve also seen higher engagement rates when:

  • Tweets contain up to two hashtags and 100 characters
  • Tweets contain an image link
  • You specifically ask your followers to retweet

Tips for winning on Twitter in 2023

  • Tweet 2 to 8 times per day for the best results.
  • Utilize all 280 characters only in specific posts (when sharing something informative).
  • Ask questions to get engagement.
  • Create a Twitter poll once a month.
  • Immediately respond to all comments within the first 2-3 hours of sending out a tweet.

5. TikTok Algorithm

Let’s start by setting the record straight. TikTok really isn’t about dances anymore (if it ever was). If you provide value, the platform is a goldmine to foster brand awareness.

When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is.

Great and engaging videos will garner longer watch time and will therefore end up on people’s ‘For You’ pages. This For You Page is a highly personalized feed unique to each user.

The TikTok algorithm is hyper-skilled in picking up the likes and dislikes of its viewers based on how you interacted with other videos previously. The platform continues to show highly targeted and relatable videos the more time you spend on TikTok.

How TikTok’s social media algorithm works

When you post a video on TikTok, it is first shown to and tested with a few hundred viewers. Do the viewers get bored and scroll to the next video, do they watch your video until the end, or even, watch it multiple times?

After your video performed well in the first round, TikTok will continue to test it with larger audiences. If your video performs well on all or most fronts, it is pushed to the For You page. The following about its algorithm has been revealed by TikTok:

A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

These factors, in this particular order, decide how much your video will be shown:

  • Watch time
  • Shares
  • Saves
  • Comments
  • Likes

Tips for winning on TikTok in 2023

  • Strive to jam-pack your content with value. Either educate, inspire or entertain your audience to get to that desired For You page.
  • TikTok is an extremely high-speed platform that lives on trends and trending sounds. Generally, a trend surfaces on other social media platforms days, weeks, or months after it started trending on TikTok. To leverage this and maximize views for your account, try making use of trending sounds that can be found on the platform.
  • Focus on very niche content. If your videos are good, they have a natural way of founding their target audience.
  • Younger generations are using TikTok as a search engine. Browse the TikTok trending keywords by typing queries into the app’s search bar. Add these keywords throughout your bio, say them in your video, add them as subtitles, etc.
  • Making videos for TikTok can be a time-consuming practice. Batch create them and schedule them with a third-party scheduling tool such as StoryChief.

7. YouTube Algorithm

While YouTube is still somewhat underutilized in the B2B space, it’s still an important platform. 73% of all adults in the US use YouTube.

The YouTube algorithm is notoriously tricky, and there are several ways that it shows users’ content.

One of the most common ones is after you watch something, you’re shown a related video to that topic or by the same content creator.

How this social media algorithm works

YouTube is complicated. And it’s one of those social media algorithms in 2023 that stays complicated too. It has the following features:

  • Recommends video content related to what you previously watched.
  • Recommends video content by the same content creator as what you once watched.
  • Favors viral videos (getting mass amounts of engagement and watch time in a short period), even if it’s not relevant to you.
  • Lets you toggle to your subscriptions and shows videos from your subscriptions in reverse chronological order.

Like Pinterest, YouTube also has an algorithm, which means that SEO-optimizing your YouTube content is essential.

Updates for 2022 & 2023

The YouTube algorithm will continue to factor in a user’s likelihood of engaging with your channel and the type of content you post. In 2023, your relationship with your subscribers will be far more critical than your number of subscribers. Make sure that your subscribers understand the theme of your channel and know what to expect from you.

Tips for winning on YouTube in 2023

  • One to two minutes into your videos, ask viewers to “hit the like button or comment” if they’re enjoying the video, so you increase engagement.
  • SEO optimize all of your YouTube videos.
  • Post consistently so your content makes it to the top of the subscriptions feed.
  • Write meaningful comments on videos in your niche (without asking people to check out your channel).
  • Use other marketing channels to get views and engagement on your videos within the first few hours of posting. Use other social media channels and your email newsletter.
  • Make the first few seconds and the first few minutes of your video very engaging and to-the-point. Don’t ramble, or you’ll have high bounce rates and low watch time.

These were the social media algorithms 2023 updates!

Ready to take your social media management to the next level? With StoryChief you can automate and analyze all your social media accounts, so you can focus on creating great content. We support scheduling to Facebook, Twitter, Linkedin, Instagram (Reels), TikTok, Pinterest and many more.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

6 Best Video Marketing Editing Software in 2023 (Pros/Cons)

Posted February 20, 2023 No Comments

It’s no secret that great company video marketing editing software can help you produce professional grade videos for platforms like Instagram, TikTok, Vimeo, or YouTube.

If you’re a content marketer you’ll know that well-produced product videos are a more engaging form of media than photographs alone and can reduce a customer’s hesitation in making a purchase. 

Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each videographer has their own specific needs, so we’ve run down some of the most useful features as well as pros and cons of each tool.

6 best free video editing software

  1. HitFilm Express
  2. Lightworks
  3. iMovie
  4. VideoPad
  5. DaVinci Resolve
  6. VSDC Free Video Editor

1. HitFilm Express

 G2 ⭐ rating: 4.5/5

Available for: Mac and Windows

Price: Free; $349 for the Pro version

Watermark: No 

If you don’t have a lot of experience with company video marketing editing, HitFilm may feel a little advanced at first—it’s used to produce Hollywood-style films—but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. (HitFilm does ask you to share a social media status update when you download the software, but that’s a small price to pay.)

HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge time saver when editing. It also offers cool 3D effects for films, music videos, and even YouTube videos, plus features you’d find in a paid video editing software, like 4K video, 360-degree editing, and a library of special effects. 

Features include:

  • Professional video editing with motion tracking, color pickers, and cropping tools
  • Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
  • An auto-stabilizer to make shaky footage look smooth
  • Unlimited video and audio timeline track creation
  • An adaptive trimmer that lets you re-trim your clips after adding them to the timeline
  • Ability to copy a group of attributes from one clip and apply them directly to another or to a whole project
  • Audio mixer for fine-tuning sound for professional quality output
  • Various transition options, such as push, zoom, and dissolve

2. Lightworks

G2 ⭐ rating: 3.5/5 

Available for: Windows, Mac, and Linux

Price: Free; $24.99 per month for Pro version

Watermark: No

Lightworks includes a simple and intuitive interface, so it’s easy to pick up. It also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list.

Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.

Features include:

  • High-quality simple trim functions for fast and precise video editing
  • Speed optimization, letting you continue to edit while importing new content
  • Multicam editing for syncing clips from multiple cameras
  • Real-time team project sharing with full control over which user has editing access
  • Easy sharing of videos, with fast export to YouTube, Vimeo, Facebook, and Instagram
  • Support for a wide range of video formats

3. iMovie

G2 ⭐ rating: 4.3/5 

Available for: Mac

Price: Free

Watermark: No 

Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. It’s an easy way to build powerful videos to boost your YouTube marketing efforts. 

A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements.

Features include:

  • Support for 4K resolution, allowing users to create cinema-quality films
  • Cloud-storage functionality that allows you to work on the same project from your iPad, iPhone, and Mac
  • Dozens of studio-quality title animations for professional-looking credits
  • Stylish, contemporary video filters built for specific film genres, such as Western and sci-fi
  • Built-in music, sound effects, and voiceover recording so your sound and picture editing are always consolidated
  • Speed controls that let you make high-octane action scenes faster and sports highlights slower

4. VideoPad

G2 ⭐ rating: 4.1/5 

Available for: Mac, Windows

Price: Free

Watermark: No

VideoPad is a great option for anyone who wants to create high-quality videos without spending a dime. With VideoPad, you’ll find all kinds of simple and easy-to-use features—such as 3D video editing and a sound effects library—to try different video compositions and styles. 

You can edit your videos with special effects, overlays, texts, and transition, as well as use color adjustment and sound effects. Then export your finished video to YouTube, Facebook, Google Drive, and other mobile devices, quickly and easily. 

The only drawback is that it may be too simple for advanced video editors. It doesn’t come with as many advanced features as some of the other free video editing software on this list, but with options to add light effects, fine tune colors, and overlay text and images, there’s enough here to make it worth the free download.

Features include:

  • Double built-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing
  • Pre-made customizable transitions for polished professionalism
  • Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them directly from within the software
  • Social media sharing and publishing tools to share videos online instantly
  • A large library of video transitions and visual effects to customize videos
  • Video optimization tools, such as stabilization 

5. DaVinci Resolve

G2 ⭐ rating: 4.6/5 

Available for: Windows, Mac, and Linux

Price: Free; $269 for the full Studio version

Watermark: No

DaVinci Resolve combines professional 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials.

DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. This software Resolve’s complex features may be too extensive for some users, but its free version is perfect for more advanced projects.

Features include:

  • Dual timeline for quick navigation, cutting, and trimming
  • A dedicated trim interface that gives you the ability to edit in minute detail
  • Intelligent auto-editing that syncs audio and video clips for you
  • Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and audio
  • Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
  • High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow down clips

6. VSDC Free Video Editor

G2 ⭐ rating: 4/5 

Available for: Windows

Price: Free; $19.99 for Pro version

Watermark: No

VSCD’s desktop video marketing editing software is available as both a free and a paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects. VSDC is a popular editing software for GoPro footage.

If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Features include: 

  • Color-correction tools for a more professional look
  • A full suite of transitional effects
  • Easy-to-use image filters, similar to what you’d find on Instagram
  • Mask tools for hiding, blurring, or highlighting specific elements
  • Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
  • HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

Wedding Video Impacted by Personal Vows

Posted February 4, 2023 No Comments

Personal wedding vows are a great feature for your wedding video, and creates love and faith in the other person that defines a life commitment like nothing else. Because the commitment is so distinct for those who honour it, as it is meant to be honoured, the standard marital vows may not always be enough to express the unique feeling an individual has for their chosen love. Placing a unique stamp on a ceremony with personal wedding vows allows a couple to personalise that extraordinary day when they commit their lives to one another.

Re-writing a long-standing tradition and making it meaningful and at least at par with the standard vows is a bit of a cumbersome task. It is likely you will not want to dispense with the ideas suggested by those vows which have both stood the test of time and evolved to this point.

Wedding video and Importance of Personal Vows

The actual wording of traditional vows varies, but virtually every religion vows are a pledge of faith and love in isolation from adversity. That is, the reassurance is a statement of dedication to the life partner is to be unbroken regardless of circumstance, fate, ill luck, misfortune, or another unexpected calamity. It is good to take this as a historical lesson when considering creating your vows, and it is the perfect place to start.

Personalise your vows with appropriate details

Emotional vows can be based on personalised words or only the lyrics to a meaningful song. The vows are best, however, when they are a genuine, heartfelt declaration to your partner.

Use details about your partner that are appropriate for the audience yet personal enough to express the unique feelings you have for your partner as an individual and make them a part of your personal wedding vows.

Be sure your partner approves the content

Check everything with your partner when you are writing marriage vows on your own. Wedding day, the intensity of the ceremony and the presence of the audience creates a situation that is not the place for awkward surprises that won’t be included in your wedding video.

If you want to include a surprise, you need to check it out with a close friend, relative or confidant — and likely more than one of those. Be sure that everything included is offensive to no one.

Preparation with Vows to Improve your Wedding Video

If you are going with the custom wedding vows, dedicate ten or fifteen minutes a day — perhaps while brushing your teeth or having a morning cup of coffee — to review your progress and add to it every day. This will serve the purpose of refining what you’ve written as well as making you remember it. If you are not a writer and are having trouble getting into the swing, search online for “personalised wedding vows” or “writing your wedding vows examples” to get some inspiration.

It is possible to use existing vows, and many are published and shared all over the internet. Your partner may appreciate your personalisation and creativity, however. When in doubt, just start with the traditional vows and make replacements with words and ideas you like better. Whatever you do, sit down with a piece of paper, and start jotting down ideas — collect your own, collect parts of those you search online, write down the traditional vows, write down snippets of your favourite love songs, extract words from books, etc. The page will always remain blank unless you start writing on it. Don’t expect that what you write has to be perfect immediately, and allow yourself to make mistakes. After collecting some ideas, even if they feel incomplete, that may be the best time to begin consulting with your partner.

The process of putting together something as unique as personal wedding vows to your husband or wife that you are proud of might take weeks even though the vow itself may end up being short. It is okay if it takes a while to distill. It is essential that what you write has impact and meaning.

Read your vow out loud every day in the months before the service

Finally, use the review time you have set daily to read the vow out loud. Doing it every day for several months will help you memorise it, make it flow better when you are reading it, and eliminate mistakes. You probably won’t have to memorise it, but doing so can make it seem more natural when it is your turn to say your ‘personal wedding vows’ aloud to the whole world. Your nerves will likely not be on your side even if you are usually comfortable in front of an audience, but knowing that you are familiar with reciting the words will certainly make it easier to perform your personal marriage vows at your wedding ceremony. 

In writing your personal wedding vows to husband or wife, the goal is not so much to wow the world as it is to say something meaningful to your partner, this is amazing for your wedding video. It is okay to have fun. But, understanding the purpose of wedding vows can help you to script one and woo your partner. Personal wedding vows are all about leaving your mark on the moment. Enjoy the process and create something you are happy to share as you share a beautiful day with your partner, family, and guests.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

What Can Wedding Videographers Capture?

Posted January 13, 2023 No Comments

The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day!

What Moments Will Your Wedding Video Capture?

People like you – couples planning their wedding – hire professional wedding videographers in order for you to relive the most magical moments of your day; your vows, reception toasts, the dancing, and all the little moments in between. To preserve those memories as they happen and share them with others, a wedding video is certainly a must. But what are the exact wedding day moments that will your wedding videographers will capture?

Pre-Ceremony Excitement

Shots of the bride, groom and the wedding party getting ready are simply a must! Whether your bridesmaids are in matching robes or the groomsmen are throwing back brews, make sure your wedding videographers have enough flexibility in the wedding day schedule to capture moments with both spouses at their getting ready locations.

Bride and bridesmaids getting hair and makeup done.

wedding videographers, wedding filmmakers
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Bride getting buttoned or zipped into her wedding dress.

Bride putting on her jewellery or shoes.

Pinning boutonniere on the groom.

Keep in mind, a wedding filmmaker cannot be at two places at once. So, if the getting ready locations are a great distance away, you may want to consider hiring two videographers if having pre-ceremony moments with both people are of importance to you.

Details of Your Day

You have worked hard to plan every single detail of your wedding; from the way your reception napkins are folded, guests favours set at the table settings to your centrepieces and invitations. If having those details captured through wedding cinematography are important to you, list out what you would like your wedding filmmaker to capture.  Your wedding videographers don’t necessarily need to set specific time aside to capture these items, but just in between the larger moments they are already focusing on.

Invitation suite, jewellery, and your ‘something blue’

Exterior shot of the church or of the venue

Interior wide shot of the church or the venue

Altar

Flowers

Wedding program

Additional Wedding Videographers Shots:

Table name tags

Gift table

Wide shot of reception room

Closeup of place settings

Guest favours

Centrepieces

Your Wedding Ceremony

Once everyone has arrived at the venue, your videographer should make their way inside. You’ll want everything from your flower girls to your “I do’s” to be on film. Remember to point out key guests to your wedding videographers, as you’ll probably want a few crowd shots as well.

Guests being escorted down the aisle

Musicians performing (if any)

Groom waiting at the alter

Bridal party walking down the aisle

Processional

Vows

Exchanging of rings

The first kiss

wedding cinematography, wedding filmmakers
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Introduction as a married couple

Recessional

Bride and groom leaving the venue

The joy that is captured during the ceremony is so incredibly special and will be highlighted beautifully, so you can see your love come to life each time you watch the final wedding video.

Your Romantics Session

This is the time of your special day, either directly before or after your ceremony, that you and your spouse kiss, pose, twirl, and dip for the camera! Your wedding filmmaker will be right along side your wedding photographer capturing the shots of just the two of you or group shots with the bridal party at your favourite locations.

First look

Moments with bridal party

Specific locations with your spouse

Reception Moments

There’s a lot of moving pieces, so make sure your wedding videographers have a list of all the necessary shots when it comes to your reception. How much your wedding filmmaker is able to capture of your reception is heavily dependent on how many hours you have your videographer booked for. These key reception moments are (very likely) a sure thing:

Bridal Party & Newlywed Grand Entrance

wedding videographers, wedding cinematography
The wedding videographers and wedding filmmakers at our wedding cinematography company have revealed what we can capture from your special day…

Cake cutting

First dance

Parent dances

Best man and maid of honour toasts

If you pre-planned to have your wedding videographers stay for the entire reception or most of it, then you can expect a lot of great dance floor footage, too!

Anniversary dance

Guests dancing

Bouquet and / or garter toss

Last dance

The Unexpected Moments

Some of the most exciting wedding day moments are taking place behind the scenes, some of which you’re not even a part of. Even with a prepared list of shots you want captured, it’s important to allow enough breathing room in your wedding day schedule for your wedding videographers to be able capture those unexpected opportunities.

Watch for the ring bearer and flower girl to giggle as they are walking down the aisle.

Grandparents taking a twirl or two on the dance floor.

These emotional moments add personality to your wedding cinematography video and making it uniquely you.

 

Posted January 9, 2023 No Comments

Tech Trends And Predictions That Will Shape company video In 2023

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There are thousands of stories of invention, innovation, and discovery playing out across the technology industry at this exact moment. They are real but largely unseen until an event – a data breach, a cloud outage, a social movement – brings them to our attention. Filming technology trends are good for videography company video productions.

The cloud and AI are no longer frontiers. The digital economy is the new tech green space. Nearly 8 out of every ten companies have experienced at least one cloud data breach. The transition to net-zero will be as disruptive as the industrial revolution.

Businesses need to separate the trends from the hype to capture competitive value. That’s what drives my annual ritual of making tech predictions for our next orbit around the sun. The future is beginning to take shape, and here are my predictions for tech trends coming in the year ahead.

Trend #1

An Accelerating Attack Surface Will Demand More and Future-Proof Security Innovations

In the billion-dollar race to protect, detect, and respond to an expanding attack surface, we will see risk management melding with business innovation capabilities. Compromised credentials, misconfigurations, and malicious and inadvertent misuse of resources have been at the center of security discussions. Videography company videos.

  • Application and API Security (CNAPP)
    As modern cloud-native applications are becoming drivers of business, protecting the underlying application environment is critical. In 2023, developers will get more and more support from various tools that help speed up development cycles and allow them to better manage and secure distributed application architectures with an emphasis on delivering exceptional, secure digital experiences. We will also see continued movement toward tools that allow developers, site reliability engineers and security experts to collaborate more seamlessly on these outcomes.
  • Quantum Cryptography
    Transmitting keys poses a fundamental risk to security, as keys can be harvested and decrypted later. While Post Quantum Cryptography (PQC) is a potential stop-gap solution, it’s unclear if PQC schemes could be broken in the future. Quantum Key Distribution (QKD) is poised to be particularly impactful because it avoids distribution of the keys over an insecure channel. In 2023, in preparation for a post-quantum world, we will see a macrotrend emerge with adoption of QKD in datacenters, IoT, autonomous systems, and 6G.

Trend #2

Experience Economy Solutions Will Deliver Actionable Business Insights and Performance

  • Full-Stack Observability Tied to Business Outcomes
    A significant problem with monitoring has always been too much data with too little context and business correlation. The evolution of application monitoring toward full stack observability will increasingly provide a view relative to business context. When applied systematically, this can dramatically speed up response and optimize business operations in real time. In 2023, business context will become widely recognized as an integral part of monitoring and visibility outcomes.
  • Traces and OpenTelemetry
    In the year ahead, there will be a significant shift toward the open-source ability to grab information from multiple domains that were previously siloed and then develop modern applications that rely on distributed tracing embedded in the actual experience. OpenTelemetry will become the leading open-source standard behind how IT teams consume data to enable observability over the IT stack from the network and infrastructure to applications and the internet.
  • Edge Native Application Development Frameworks
    As edge devices become smarter, and process, manage, and drive insights closer to the user, there is growing need for edge-native application ecosystems. In 2023, we are seeing growing adoption of application development frameworks for the edge replete with new data management, compliance and security APIs coupled with novel AI/ML toolchains. This is the beginning of a world where the edge will be operated by horizontal software platforms – groups of small, generic computers scaled to deployment needs and consumed as a service.

Trend #3

The New Phase of Digital Transformation Will Be Led by Smart Connectivity and Networks

Resilient and agile supply chains can be a weak link or great competitive advantage. Predictive techs move us away from using isolated data analysis to real-time decision making. Models are designed to be elastic and scalable to complex regulatory and service-level requirements.

  • IoT/Supply Chain Resiliency
    Enterprises and logistics providers will increasingly utilize IoT to bring greater visibility into their supply chains in 2023. IoT and other technologies will not only play a larger role in bringing better resiliency and efficiency into supply chains but can also help to improve IT/OT network management. As a result, organizations will start to reconfigure supply chains around predictive and prescriptive models including smart contracts and distributed ledgers. This is a major transition toward more sustainable business practices and circular supply chains.
  • Predictive Networks
    In the year ahead, the network will become more experience-centric with increasing capabilities to predict end user experience issues and provide problem-solving options. Companies will increasingly access predictive technologies in integrated, easy-to-use SaaS offers. This represents an important step toward a future where connectivity is powered by self-healing networks that can learn, predict, and plan. Predictive networks will be powered by the same predictive analytics that are gathered from myriad telemetry sources.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Wedding Videography: Is it worth it?

Posted January 6, 2023 No Comments

Over the years the idea of having wedding videography to capture your special day has become increasingly popular. Many wedding photographers are now also offering video services alongside their photography because many cameras that take gorgeous photos are also capable of capturing high quality videos. In the right hands, can be edited and produce stunning and cinematic visuals. That not only capture the magic of your wedding day, but allow you relive it every time you re-watch it. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal why you should invest in a wedding videographer…

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Relive the Day

What is the main reason why wedding videography is worth budgeting for alongside a photographer? A wedding video allows you to relive those important moments from your wedding day for many years to come. Your wedding day is full of love and excitement. So capturing moments like the first kiss, the parents dance and the send-off. Will let you see and remember every single minute of those moments. With a well-produced wedding video you’ll be able to see your day go from preparation to the moment you and your partner are sent off to start your journey as a married couple, all edited together to look beautiful and cinematic in just a 7- 10 minute video. 

Hear the Love

A photo is worth a thousand words, but a video with crystal clear audio will let you hear the emotions and see how you and your loved ones felt throughout your wedding day. Many family members make sincere and touching speeches for the couple getting married and to capture every word and replaying it years down the line will help you remember how special the entirety of the day was. Many videographers also take audio into consideration when they create your wedding videos. They want to make sure that not a single word or moment is missed. Make sure when you’re consulting videographers that you ask about audio because you wouldn’t want to miss the amazing speeches and kind words people say about you and your partner on your magical day. 

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Have An Unplugged Ceremony

You definitely want an unplugged ceremony, we promise. Hiring a videographer will capture the moments that you and your guests were able to be completely present for. Without all of their distracting phones in the way. Not only are videographers professionals who know where to stand to get that perfect shot. They also won’t ruin the visuals of your day in order to get it. 

Wedding Videography Costs

Once you’ve decided you’re ready to hire a videographer, the next step is to carefully work them into your wedding budget. On average, wedding videographers can cost anywhere from around £1,000 to £5,000. We have provided a break down of what these costs entail:

Time — how long your videographer is present at your wedding will definitely impact their cost. Some wedding videographers create specific packages. Those include both the amount of time that they’ll spend at your wedding and then editing costs in order to create your video. Understandably, more time is more money. And if you want your videographer to cover other wedding events, such as your rehearsal dinner. This will cost you more.

A second shooter — if your wedding videographer needs a second shooter or an assistant, this might also increase their costs. If you’re able to find a photographer who doubles as a wedding videographer, you might be able to get a lower rate since you’d be hiring just one vendor to capture your day. However, keep in mind they’ll likely work as a team if this is the case, so you should still expect to add a second shooter.

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The finished products — after all the filming, your videographer will then provide you with an edited highlight reel and wedding film. You may even get some b-roll footage. This takes both time and effort for your videographer to create a film that is completely perfect for you.

Extras —nowadays, many videographers offer drone footage, Super 8 films, USB drives, as well as other extras. Depending on what type of film you would like, you may have to pay a little extra.

Travel—If your wedding videographer has to travel a long distance to be present at your wedding, you’ll probably have to pay for their fuel, airfare, hotel, or any other travel-related expenses.

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What are the Most Popular Wedding Ceremonies Across the World?

Posted December 30, 2022 No Comments

Cultural wedding traditions and rituals have evolved over thousands of years all around the world. Currently many wedding traditions are still linked to other customs, superstitions or even the environment around us. The best wedding videographers at our wedding cinematography company have revealed the most popular wedding ceremonies from around the world…

best wedding videographers, cinematic wedding videographers

India ‍

Indian weddings are big, bold and extremely beautiful. An Indian wedding is jam-packed with traditions and customs, guests, as well as celebrations which can span across 3 days! Traditional Hindu wedding dates are determined by a pandit (priest). Who uses the stars to discover the couple’s most favourable date to get married. On day one of the celebrations the bride and her female family members take part in ‘mehndi’. This is where they have their hands and feet henna-ed, and ‘sangeet’, a small reception where the bride’s and groom’s families come together for the first time for a celebration. The third day is the ceremony and reception, which could last a whopping 16 hours!  There is a procession where the groom greets his parents and bride’s parents at the ‘manadap’. Where everyone removes their shoes to enter the sacred space to await the bride’s arrival. During the wedding ceremony the couple are physically bound together and step around a sacred fire followed by greeting their guests and also receiving blessings.  

China‍

When setting the date, the couple will visit a fortune teller, Feng Shui Master or Monk to determine the best date to get married based on their birth dates in addition to their star signs. Interestingly, the bride and groom have a wedding photoshoot prior to the wedding in order for them to get the perfect shots and display the photos at the ceremony.  It’s also becoming increasingly popular for newlyweds to book a European trip for their honeymoon so that they can have photos taken wearing their wedding attire in front of famous European landmarks! On the morning of the wedding, it is customary for the groom to pick up the bride – often a lively affair which can involve fireworks, gongs, drums and even dancing!

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A child walks in front of the procession with the groom as a representation of fertility. Upon arrival, the groom will be greeted by their family. To then put him to the test where Chuangmen (door games) take place. The games typically include eating something spicy, sour or bitter and answer multiple questions about the bride to win approval of the bride’s family. After winning the game the groom hands over a red envelope. Which containins money to the bridesmaids so they can essentially ‘surrender’ their friend.

The groom’s final challenge is to find the bride’s missing shoe and place it on her foot. Before carrying her to the traditional Chinese tea ceremony held within the bride’s family home. The wedding banquet is an opulent eight hour event hosted by the parents of the bride and groom. The food served to the guests is extremely symbolic – a fish course represents abundance, a suckling pig signifies the bride’s purity, a poultry dish is served for peace and a sweet lotus seed symbolises fertility.   ‍

Denmark ‍

Prior to a Danish wedding, the bride has a pine archway built outside her home either on her pathway or attached to her doorway. This is known as a ‘Gate of Honour’. The groom traditionally buys the bride her wedding bouquet. However the bride must purchase her own shoes (and must not sell them after!). After the wedding ceremony, the male guests take off the groom’s shoes in order to cut holes in his socks. Some say this is to prevent other women from seducing him, and others say the bride should repair the socks to prove she is going to be a good wife. 

Danish weddings are absolutely filled with kisses! During the wedding reception if one guest starts to stamp their feet and the rest of the party join in. The bride and groom are required to duck under the table to kiss. If guests start tapping their cutlery against their plates or glasses, the married couple must stand on their chairs to kiss. In addition to this, when the bride leaves the room, the female guests rush to kiss the groom on his cheek and vice versa, if the groom leaves then the male guests kiss the bride on the cheek. Finally, all guests are expected to eat a slice of the wedding cake. As it is deemed as bad luck for the marriage if they don’t. ‍

Italy ‍

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The day before an Italian wedding, the bride must isolate – and surprisingly not because of Covid! She must stay away from the groom and is only permitted to look at her reflection in the mirror if she removes an accessory – a shoe, glove or earring. Moreover, on the night before the big day the groom arranges to serenade his bride underneath her window. The bride doesn’t know what time this will be and is awoken by the sound of music. Which is being played by musicians outside the window. Friends and family are notified what time this will take place so they can witness the unfolding of this event. Traditionally bomboniere which is an organza bag filled with sugared almonds or confetti, is stacked into groups of five. The bomboniere are given to guests as wedding favours and are representative of health, wealth and fertility. Finally, during the wedding ceremony the newlyweds must smash glass. The more pieces shattered on the floor, the better as they represent the longevity of their marriage. 

Motion graphics vs. animation Videos For business

Posted December 26, 2022 No Comments
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If you want to get into producing animated video production company videos for business, you’ve probably asked yourself: What is the difference between animation and motion graphics?

Motion graphics are a type of animation in video production company videos for business. Motion graphics focus on giving movement to graphic design elements, but tend to have less of a concrete storytelling aspect than other types of animation.

The terms are often used interchangeably and the distinction is not always completely black and white.

In this article, we’ll define motion graphics and explain how it differs from other styles of animation. We’ll also explain when to use which term when talking about motion graphics and animation. 

What are motion graphics?

Motion graphics takes graphic design that would be otherwise static and gives it animation and movement, usually without following a specific narrative.

Want the bars in your graph to rise up for some extra visual flair? That’s motion graphics.

Want the logo on your website to spin around? That’s motion graphics.

Want to animate characters to bring a children’s fairy tale to life? That’s actually not motion graphics. It’s a completely different type of animation.

Whether or not there’s a “story” being told is a big determining factor in deciding if you’re dealing with motion graphics or animation. Motion graphics animation usually features shapes, objects or text that are being set in motion.

Why bother with motion graphics instead of a much cheaper, static infographic?

Motion graphics can illustrate complex ideas visually. Think of motion graphics like a visual aid. Some ideas (especially big, abstract ones) are hard to explain with words or still images. A few seconds of motion graphics can clear everything up perfectly. Just think about how password fields sometimes vibrate or turn red when you enter a wrong password, instantly signalling that you need to try again.   

The visual style of motion graphics appeals to a wide range of viewers. Cartoons may come across as too childish for formal videos for business. But motion graphics can use that cute and fun style and apply it to more mature topics. No matter what industry you’re in, the motion graphics look can make your message more engaging and entertaining.

What is animation?

Any technique that makes static objects or images move is animation. Significantly hand-drawn cartoons, CGI, anime, claymation or motion graphics are all amazing. These categories are not mutually exclusive. Most motion graphics are done with CGI, but you could theoretically do hand-drawn motion graphics as well.

What separates motion graphics from other types of animation (at least in terms of marketing videos) is content. Motion graphics are typically associated with setting abstract objects, text and other graphic design elements in motion. Bringing a graph, infographic or web design to life using movement is broadly speaking “animation,” but more specifically, it’s a type of animation that’s called motion graphics.

In contrast, animation as a specific art form focuses more on cinematic effects and storytelling techniques to craft a narrative.

Think of it like this: if your videos sets graphics in motion to illustrate a point, it’s would be called motion graphics. If your videos for business features a human character that goes on an emotional journey, it’s more likely to be called “animation.”.

So when do you use the term animation compared to motion graphics?

Animation is used for stories. Anyone who’s seen a Pixar film knows that animation can be a powerful storytelling medium but motion graphics can bring statistical data to life, but animation can bring characters to life with emotional narratives, creativity, and artistic expression.

Animation is more expensive. Motion graphics are usually easier to produce. It’s a less complex form of animation. But when you start looking at photorealistic CGI, hand-drawn or painted artwork, and stop-motion techniques, expect to invest more money.

When To Use Motion Graphics

Motion graphics are best for outlining or emphasizing facts and illustrating a point you’re trying to make.

Motion graphic videos for business can break down your complex services or products and present them in a memorable way and remember, motion graphics are at their core visual aids, so they excel at teaching hard-to-understand ideas through visuals.

When to use other animation techniques

If you want to highlight the emotional aspects of a story, but you don’t know how to, provide a narrative or if you need to connect with your audience on an emotional level and you want to go with other kinds of animation.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

What are the Most Popular Wedding Videography Trends?

Posted December 23, 2022 No Comments

Wedding photos are something extremely popular and banal today, but they remain an integral part of the celebration of each couple – opening the exchange of rings, raising the bride’s hands after signing, the first piece of cake, passionate dance along with many other exciting performances. All this over time remains forgotten and hidden deep in a box somewhere in your home. A beautiful memory that we unfortunately rarely remember over the years. The wedding videos captures all those moments that the photos capture quickly – the exchange of rings, lifting the bride in her arms and taking her out of the ritual hall, signing, congratulations, the first dance, smiles and the overall joy of the event. It creates timeless memories and captures the most beautiful moments of your wedding day. The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends.

wedding filmmakers, cinematic wedding videographers
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends…

If you are reading this article, you are are more than likely already planning how your wedding video will look like and you are trying to come up with its best look so that your video does not look dry, tasteless and even uninteresting. You may even be debating which wedding videographer to choose for your special day. It is important to know that the video recording of this special day must be entrusted to an experienced person in order to have the necessary quality, creativity, but also to be able to keep forever the joy and happiness of your wedding. 

Wedding Videography trends 2022 – 2023 

wedding filmmakers, wedding videography
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends…

Retro wedding video, but with a modern flavour

Not surprisingly, the style of wedding video recording has changed many times over recent years. In 2020, the tradition of shooting and editing wedding videos has changed dramatically and even become unrecognisable. The strongest trend in 2020 was for the video to be shot entirely as an independent film. Retro wedding video, but with a modern flavour is the completion of the trend for the wedding videographer to shoot videos in black-and-white. Something that in the 21st century for the couple would likely seem boring. You can always have a video of your wedding, shot in its full colour range, but sometimes it’s good to make the day look old-fashioned and somewhat different. An interesting way to recreate the best moments of your wedding day, which mean very much to the couple.

Wedding Videography in journalistic style

In 2020, the tendency for some couples to have their wedding video in a “documentary” style became increasingly more established. As for the journalistic style – this is simply just capturing the events as they happen. A videographer who makes a journalistic-style video will actually capture the events of the day as they occur. You will still find beauty and elegance with this “documentary” style of editing.

Freezing

A few wedding shots with elements of “freezing” is not necessarily a bad idea. Although this would cost you a lot of lost time and nerves to make the guests “freeze” at least for a moment, sometimes the result is not what you actually expected. It would be an extremely challenging task for your wedding videographer to show all your guests together. Then you can choose moments for a wedding video with just the bride, groom, grandparents, parents and your closest friends.

cinematic wedding videographers, wedding videography
The wedding filmmakers and cinematic wedding videographers at our wedding videography company reveal the most popular wedding videography trends…

Drone video recording

The idea of a drone hanging in the air over your wedding ceremony, especially when it is outdoors, may appear to be an unconventional idea. However, drones that are more for play can show great results. The drones can capture beautiful shots of your wedding ceremony and venue, which would be difficult and even impossible for a wedding videographer to make from the ground. This is not just about the shots in which the guests of your wedding ceremony are gathered in the middle of a picturesque garden part of a huge castle.

3D montage in wedding cinematography

Of all the existing visual effects, without a doubt, 3D definitely captures the best wedding memories. For this reason, 3D montage wedding cinematography has become a leading trend in wedding videography in 2020. If you like this unusual idea, you could include a 3D montage in your wedding video and even in your wedding photos.

How to Get More Followers on TikTok in 2022

Posted August 29, 2022 No Comments

TikTok is one of the newest social media platforms for creating videos. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off.  

How to Grow Your TikTok Followers

If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you’ll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that’s really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say.

Identify Your Target Audience

Once you’ve found your target audience, you’ll need to create content specifically for that audience. While your goal is to get more TikTok followers, it’s important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel.

Leverage Trends

TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn’t mean you have to participate. Be discerning about the trends that you join in on to make sure that they’re the trends your target audience is also participating in.

Educate Your Followers

The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.

Use Hashtags

Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you’re interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags.

Post at the Right Time

One of the best ways to get more TikTok followers is to make sure you post on TikTok at the right time. The best time is, of course, when your audience is most likely to be online. It could take some trial and error to find that sweet spot but it’s so worth it.

Create (and Participate in) Challenges

We recommend participating in the same challenges that your target audience are facing. Many of the popular challenges are dance ones so be prepared to show your best moves. In addition to participating in existing challenges, you could create your own.

Engage With Other TikTok Creators

It’s important to engage with other creators on the platform, using TikTok’s duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts, but don’t shy away from engaging with other creators simply because you enjoy their content.

Get More Followers With Creativity and Persistence

TikTok continues to increase in popularity so if you’re interested in getting more followers , there’s no time to waste. Using the tips in this article, you’ll be well on your way to getting more followers, increasing engagement, and building a vibrant community on the platform.

TikTok’s primary feed, the For You page, offers up highly personalized content for each user based on videos they’ve watched and liked as well as the creators they follow. Getting your content on TikTok’s  For You page is key to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.

Each of the tips in this article is important, but don’t get overwhelmed. You don’t have to implement every single tip all at once. Then, create high-quality content (with a CTA) and publish it during peak times.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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