Modus Wedding Films

Posts Tagged‘Video Company’

5 features & benefits to reap from Instagram advertising

Posted October 3, 2022 No Comments
social media adverts
Video marketing agency Kent, Film production company.

The five key benefits of Instagram advertising that make it a lucrative channel for many businesses are as follows:

  1. Ever-increasing opportunities.
  2. Build a following for your brand.
  3. Easily create ads.
  4. Showcase your brand through Stories.
  5. Leverage higher engagement rates.

1. Ever-increasing opportunities

Sure, there are many people on Instagram as we aforementioned, but what can we expect for actual growth? Let’s take the United States as an example. 140 million users in the United States, Instagram saw an 8% increase in users in one quarter. Advertising in Western Europe? That region’s usage grew 17% in 2020. It’s consistently growing and it’s safe to say that Instagram has a ways to go before getting saturated or outdated. There is plenty of opportunities left for businesses to get in front of their target audience, to expand their visibility.

2. Build a following for your brand

While people go to social networks to connect with their family, friends, or to see what their favourite celebrities’ are up to. Millions of people check out what brands are sharing. It’s not every platform that users actively do that. In fact, 200 million Instagram users visit at least one business profile each day. 81% of Instagram users also use the platform to research products and services. In addition, now that Instagram recently made shopping more prominent on the platform. 130 million users tap on shopping posts every month.

This is your cue to step in and show off what you’re offering in a captivating, visual manner. If done right, brands can build a significant following and drive business from the platform, so don’t hold back. Develop a strategy for the platform on its own but also consider how it will play in your holistic marketing and advertising strategy. Develop and use visually appealing and compelling content. Then see how Instagram fairs for your brand and the products or services you provide.

3. Easily create ads

If you’ve used Facebook for your business’s organic and paid growth through ads. Then it’s easy to further expand your reach and efforts to their sister platform. As they are connected through Facebook Ads Manager. With Instagram Ads being integrated with Facebook Ads Manager. You can now reap the rewards of most campaign objectives, optimisation selections, and targeting options. Simply connect your Instagram account in your Facebook Business Manager business settings, then in Ads Manager, add Instagram to your ad placement targeting at the ad set level, if you haven’t done so yet and see how Instagram’s three ad placements—Feed, Stories, and Explore tab—can work for you. While IGTV doesn’t have ad placements on it, I believe we can expect to see one becoming available in the near future – so keep an eye out for that. Facebook has stretched into a variety of placements across its ecosystem from within itself to Messenger, Audience Network, and Instagram.

This might be your first foray into Instagram Ads, you can easily use creatives that work on Facebook, however, be mindful of specs so that you can make your ads look native to the platform and fit within certain video length limits, as they do vary across platforms and placements. If you don’t yet have images or videos that may be more Stories-centric, in that they are vertical and take up the full screen, you can edit your creatives in the ad level and crop them to fit the various placements until you do have more sizes of images and videos.

If you don’t yet have video ads but want to make a more significant impact by capturing the attention of your target audience on Instagram, take advantage of the free built-in tools that Facebook has to offer. In the ad level, upload or select your still image and then use the Video Creation Kit for templates, special effects, and overlay text to give your images an edge by adding some motion to them. Most features available within Facebook Ads Manager work on Instagram ad placements, too.

4. Showcase your brand through Stories

Snapchat may have been the first with ephemeral content, but it’s not the last. Instagram developed its own version after Snapchat declined Facebook’s acquisition offer and quickly surpassed Snapchat’s userbase. While Instagram Stories isn’t new, more brands continue getting into this popular placement and seeing great success. Currently, a half billion people are watching Stories every day, thus further emphasizing why it’s important to add Stories into your organic and paid advertising strategy. While it’s true across Facebook’s advertising ecosystem, it carries over into Instagram as well, that you can easily connect with target audiences that may not know you exist and that you could add value into their lives. By showing up in front of them, you can quickly captivate using Stories given the brevity of the content and then get people into your funnel. With more than half of users saying they become more interested in a product or service after they see it in Stories, you might as well bet on yourself and see what kind of results Instagram Ads can bring you and your business.

5. Leverage higher engagement rates

From what we’ve seen in our client accounts and from what we’ve heard around the industry grapevine, engagement rates are typically higher than on other social platforms. While that is the case, make sure your product images and videos are visually engaging and on-brand so they can help drive more purchases. One social media team reported that engagement rates are highest for photo posts, followed by carousels, then videos—which of course, will vary by the content promoted, your industry, and audience targeting.

Ecommerce marketing platform Yotpo reported that people are 58 times more likely to engage with branded content on Instagram than on Facebook and 120 times more likely than Twitter. While engagement rates have changed since Yotpo reported those Instagram statistics in 2018, we have seen them slightly decrease over the years as more people join and upload content. Even if that may be the case for others, user engagement rates on Instagram posts and ads are still exceptionally high compared to other platforms.

To begin with strong engagement rates or to boost your existing efforts, leverage user-generated content, or UGC. Ask questions in your posts and then put some advertising budget behind them to expand their visibility to new audiences. Reach out to smaller influencers and develop a partnership program. Once you have UGC content, reshare it on your account, whether it is someone wearing or using a product of yours, a review or testimonial, or anything else that people might share that relates to your brand. While the possibilities are endless, showcase your product or service in use so that prospective customers and avid fans can better have their expectations managed, as well as be more likely to convert for the first time or again.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Get more Instagram followers with these 10 tips to grow your real audience

Posted July 8, 2022 No Comments

If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.

The organic distinction is important: sometimes brands take the easy way out when trying to get more followers.

Not to mention, the number on your following ultimately means nothing if it doesn’t represent an engaged fan following. Start building your presence up the right way with these tips on getting more Instagram followers.

10 Ways to increase followers

1. Optimize your Instagram account

Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.

Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.

Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.

2. Keep a consistent content calendar

As a marketer the worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.

To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.

In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below:

Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features–read on for more details.

3. Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.

There’s a lot your brand can do to raise visibility, and now with Sprout Social, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule content through an easy process.

By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.

You can also use Sprout’s patented ViralPost feature and let us do the work for you. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Get partners and brand advocates to post your content

As a marketer when you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.

The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand

Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.

Just make sure you’re providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.

5. Avoid fake Instagram followers

There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.

For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers.

6. Showcase your Instagram everywhere

How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.

Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram.

Another great idea is to cross promote across your social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.

However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.

7. Post content followers want

While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.

To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.

You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.

8. Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.

People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products. And for your business, you need to be supportive and communicative.

Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower.

9. Find hashtags that convert

One of the most tried-and-true ways to get followers is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.

You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.

Understanding how your hashtags perform on Instagram is also just as critical to using the. With Sprout Social’s hashtag analytics tools, you have access to hashtag performance and usage data to see what’s working best.

Don’t go blindly into the hashtag universe, know what you’re tagging so you can build your following.

10. Make your followers happy

Last but not least, when you make your followers happy, you see the payoff in audience growth. We’ve given tips for brainstorming content, put them into practice in a way that feels real to your voice. In other words, avoid seeming needy, sales-driven or robotic.For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers’ faces and build customer relationships. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-up during the day.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How To Start A Blog / Video Marketing Agency In 2022

Posted June 2, 2022 No Comments

Create A Blog In 20 Minutes

Are you looking for an easy guide on how to start a blog or social media for videos for business or video marketing agencies? The step-by-step guide on this page will show you how to create a blog in 20 minutes with just the most basic computer skills and you may find out new things to do with video marketing.

After completing this guide you will have a beautiful blog that is ready to share with the world.

This guide is made especially for beginners. I will walk you through each and every step, using plenty of pictures and videos to make it all perfectly clear.

If you get stuck or have questions at any point, simply send me a message and I will do my best to help you out.

Ready to start? Click here to skip the intro and start building your blog now

Starting a blog can seem overwhelming and intimidating. This free guide is all about blogging for beginners, and will teach you how to become a blogger with just the most basic computer skills. So whether you’re 8 or 88, you can create your own blog in 20 minutes.

You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that a complete beginner can learn how to blog quickly and easily.

How to Start a Blog in 6 Steps

  1. Pick a blog name. Choose a descriptive name for your blog.
  2. Get your blog online. Register your blog and get hosting.
  3. Customize your blog. Choose a free blog design template and tweak it.
  4. Write & publish your first post. Share your thoughts with the world. The fun part!
  5. Promote your blog. Get more people to read your blog with the proper marketing.
  6. Make money blogging. Choose from several options to monetize your blog.

Should you start a blog?

One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational way.

Many successful bloggers will write about a variety of topics on the same blog, this is because of the format.

In addition, you don’t need to be an expert on any of the topics you write about to have a successful blog. For example, visitors to a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.

To be successful as a blogger there is really just one requirement: a passion for your topic.

At its heart, blogging is about sharing your knowledge with the world. Writing about things that you are passionate about makes the process of starting a successful blog so much easier. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your visitors interested.

So why would you go to the trouble of blogging? There are a few reasons:

  • Share your story. A blog allows you to have a voice and be heard. You can share your story with the entire world if you so choose. One of the most common ways blogs are used are as a diary where the blogger writes about their daily experiences so that friends, family, and others can all be a part of their lives.
  • Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a piece of content and then continue to profit from it long after the the writing is finished. I go into much more detail on how to blog for money later in this guide.
  • Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest post. But a successful blog makes your idea into a reality, and can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
  • Find a community. Blogging at its heart is interactive. You write a post and people comment on it. This is a good way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.

Step 1: Pick a blog name

If you’ve already got an idea for the name of your blog, you can check to make sure that no one else has already registered it:

Note: You cannot use any spaces or punctuation other than dashes in a domain name.

If you find that the name you wanted is already taken there are a few things you can do:

  • Try a different domain extension.
  • Add small words. Words like “a”, “my”, “best”, or “the”. For example, this site is called TheBlogStarter.com instead of BlogStarter.com.
  • Add dashes between words. For example, scott-chow.com

How to Choose a Blog Topic & Name

If you don’t have an idea for a name already, the first step is choosing your blog topic.

If you’re not sure what to blog about, there are a few ways to find a good blog topic:

  • Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations.
    For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.
    Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
  • A personal blog. A personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share your thoughts with the world without having to stick to just one topic.
  • Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.

Once you have a topic it’s time to choose your blog name, also known as your domain name.

A good blog name should be descriptive so that potential visitors can instantly tell what your blog is about just from the name.

If you are blogging about one specific topic then you will definitely want to include that in some way when you pick a domain name. Try not to get hung-up on just one word though. For example, a videographers blog doesn’t necessarily have to have the word “videographer” in it. The words “video marketing”, “filming”, and “cameras” would also let people know that your blog is about being a videographer.

A .com domain extension is the most preferred, but .net or .org work as well. It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. So “Blogging with Kelsey” becomes bloggingwithkelsey.com

Step 2: Get your blog online

Now that you’ve got a name picked out it’s time to get your blog online. This might sound hard or technical, but the steps below will walk you right through and make the process easy.

To get your blog up and running you need two things: blog hosting (also known as web hosting) and blogging software. The good news is that these typically come packaged together.

A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name. You must have a blog host in order to have a blog.

You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.

Step 3: Customize your blog

How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:

The video above should answer a lot of questions you might have about how to set up a blog and get it customized. Here is a step-by-step break-down of some of things I show in the video.

Logging in

If you are not already logged-in from the previous step, go to Bluehost.com and click “Login” on the top right to bring up the login screen.  You can then login using your domain name and the password you set in the previous step.  If you have misplaced your password you can reset it by clicking the “Forgot Password” link.

Once you log-in you will be taken to your BlueHost Portal.  From the portal you can click the blue “WordPress” button to be logged-in automatically to your WordPress blog.

Changing your blog design

Once you login you will be in the WordPress dashboard. This is where you can make any changes you want to your blog.

Everyone has a different idea of how they want their blog or video marketing page to look to look. One of the great things about WordPress is that you can change your entire layout and design with just a few clicks.

In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your WordPress blog. To change your theme you are going to click on the “Appearance” tab on the left menu.

You will see several free WordPress themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc. These are well-designed, clean-looking themes that can work for just about any type of blog. In fact, many of the world’s top bloggers use one of these themes.

Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Sixteen” WordPress theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!

If you don’t like any of the themes that are already installed you can easily choose from thousands of other free WordPress themes. To install a new WordPress theme, click on the “Appearance” tab on the left menu and then click “Add New Theme”.

This is the WordPress theme search screen.  There are thousands of themes to choose from.  You can change your entire design at anytime simply by activating a new WordPress theme.  To find a theme you like, I suggest you click on the “Popular” tab and start browsing. When you find one that you like click the blue “Install” button.

Once the theme is installed click “Activate” to activate the theme on your blog. To see your new theme in action, go to your blog and take a look!

Step 4: How to write a new blog post & publish it

Now that your blog is up and running it’s time to actually do some blogging!  Let’s create your first piece of content.

Go to the left menu and click on “Posts”.

You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.

To begin writing a new post, click the “Add New” link.

You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.

If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.

Once you have finished your post just click the “Publish” button on the top right side of the screen to publish the new post.

Content That Should be on Your Blog

There are two main types of content your blog should provide: static and dynamic content.

Static Content: Your blog should contain a few necessary pages explicitly designed to provide the visitor with the tools they need. The content on these pages is static, meaning – the content doesn’t change, or at least not very often. These are mainly top-level pages that can be accessed via a menu on your blog.

These static content pages should be in place well before you launch your blog to the world.

Important static pages to include:

  • About Me (Us) – This page should include a biographical summary of the author(s) as well as a mission statement. Think about the answers to these questions: How did your passion for the subject matter develop? What do you want to convey to the world? What is your ultimate goal?
  • Contact Me (Us) – A contact page provides the visitor a place to reach the author which, in turn, provides the visitor with the reassurance that you are a real and reachable author. You can add your physical address, phone number, and custom email address. Or you can utilize a simple contact form to keep your personal identifying information private. You should put links to all of your social media profiles here as well.

Your blog content should be regularly submitted at specific intervals. Waiting months to create content will never build a following. Posting content weekly and driving traffic to these posts will help build your brand.

How to write great blog content

Each post should be lengthy, informative, and engaging. It’s not always easy to come up with new blog and video marketing post ideas on a regular basis and you are free to mix up the tone and even the subject matter to keep things lively and interesting.

Define the Content: Create an alluring post title that stimulates curiosity and encourages clicks. Use the first paragraph of your post to clearly define the topic of your article and provide a possible hook to keep the reader reading.

The Longer the Better – But Break It Up: The more information and detail you include, the better. But visitors will begin to skim if the content contains lengthy paragraphs a mile long, and will pop out faster than they came in. Visitors enjoy tidbits. Keep your paragraphs short with spaces in between, use lists and standout quotes, use images, and always include headings and sub-headings so that visitors can find what they’re looking for.

Engage The Reader: At the end of each post, a common tactic used to engage visitors is posing a meaningful question to your audience and asking them to reply in the comments. This simple measure can increase engagement tenfold.

Original Content: Your content should always be original. Your content should come from your heart, your brain, your knowledge base, and your experience. You can get topic ideas from others in your field, but make sure the content comes from you.

Original Photos: While it is easy to include stock images from free image sites, it is even better to include your own photos and graphic work. Another idea is to take free images and manipulate them with a free photo editor.

Edit Work: The blog content should be sufficiently edited. Nothing says unprofessional like several typographical and grammatical errors. If you need a few refresher courses in grammar, consider using a writing application.

Publishing Your Blog

Even after you have written a post your blog may still be showing a placeholder page.

When you are ready to make your blog public for the first time, just click the “BlueHost” menu at the top left of the menu in your WordPress dashboard then click the blue “Launch” button to remove the placeholder page and launch your blog.

Congratulations! You now know how to start your own blog and publish content!

Step 5: Promote your blog

Creating a well-designed blog and writing great content is just the start. In order to get visitors to your blog you will need spend some time promoting it, especially when you first start.

The strategies below will help get your blog in front of more readers. You don’t need to use every strategy – try out a few and see what works well for you.

Alert Your Inner Circle

The very first people who should become aware of your blog are your inner circle. This includes family, friends, and colleagues within your field. Encourage them to become followers, ask them to mention your new blog, and – most importantly – thank them.

Use Social Media

While you don’t want to overdo it, you still want to create accounts with the “biggies” like Facebook, Twitter, YouTube, Pinterest, and Instagram.  You should post a link to your newest content on your accounts, but you can also post relevant news and links to other sources that your readers may find interesting.  Don’t forget to use hashtags and engage with your followers!

One of my favourite ways to get visitors to a blog or a video marketing agency is to post links on my social accounts, like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your visitors. If you have created high-quality content on your blog then social media is a way for your blog to go viral.

Comment on Other Blogs

Find other blogs and social media for videos in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments. Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.

Engage with Your Visitors

When your readers leave comments on your posts, always engage with them. Reply to their comments and questions, give them “likes” and affirmations. When it is obvious that an author cares about his/her community and readership, visitors are naturally encouraged to return.

Collaborate with other bloggers

Become enmeshed in your blogging community by collaborating with respected members of your field. Collaborating includes guest posting, promoting each other’s blogs and products, and regularly interacting through comments and social media.

Post Regularly

Post content regularly. Create an editorial calendar and stick to it. A good blogger posts at least once per week to start. If you have long lapses between posts, your followers will drop off and your growth will be severely hampered. It’s not easy to post on a schedule, but it’s something you absolutely must stick to.

Create an Email List

In addition to getting new visitors to your blog, you will also want to make sure your current visitors are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post new content on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.

Step 6: Make money from your blog

Once you have put in the effort of creating great blog content and promoting your blog maybe for a video marketing agency, making money from your blog is actually the easy part.

Blogs have the potential to be extremely lucrative, but don’t assume that you’re going to start making money in the first week, or even in the first month. It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

What Are 360 Videos? Your Video Production?

Posted April 21, 2022 No Comments

Videographers might not be familiar with what 360 videos is, but they have likely seen it before.

It’s the type of spherical video that surrounds your entire view and captures every direction at once.

The technology behind this kind of footage has been around for years, but recent advances to smartphones and VR headsets have made this form of recording easier than ever.

What Is 360 Video?

Recording 360-degree videos can be tricky – if you do not use the right equipment, your camera may have blind spots that cannot be seen in the final product.

This is accomplished by recording the video with multiple cameras and stitching it together.

It’s possible to look up and down at once with 360 video. There are many different ways that people can take 360 videos – by using specialized equipment or just their phone camera.

It can be watched on any device and is used in VR (virtual reality) headsets to allow the viewer to explore or experience the content as if they are there.

But what exactly does this mean? How does it work? Let’s find out!

360 Video Formats

There are many different formats for 360 video ranging from mono to stereo to multi-camera setups.

The most popular type of camera used for 360 videos is an omnidirectional rig (ODR).

How To Watch 360 Degree Video?

Do you want to watch 360 degree video?

Watching a 360-degree video is not the same as watching normal videos on your phone. You need to use VR glasses or download an app that allows you to watch it on your TV screen.

In order for these types of videos to work properly, viewers need to download a special app that allows them access.

If you don’t have either of these, then the next best thing would be googling “360-degree video player” and finding one that works for you.

Why Should I Be Interested In 360° Video Now?

360° cameras are now more affordable than ever and the quality of footage is better than in previous years.

They’re a great way to capture memories, preserve moments that take place away from our screens, or even for those who want to be able to share their life with friends and family all over the world.

Since the beginning of time, humans have been in pursuit of knowledge. As technology has advanced, we have found ourselves with greater access to this knowledge.

This surge in information is now happening exponentially and at a blistering pace—so much so that people are struggling to keep up with what’s happening around them.

The 360° is an immersive video format that has been around for a few years. However, it’s just now gaining popularity with the release of affordable 360° cameras and VR headsets to make viewing these videos more user-friendly.

You can shoot them on your phone or use a device like Ricoh Theta which is small enough to bring anywhere you want! They’re perfect for travel, vacations, concerts and even weddings.

This type of content is perfect for advertising products as it makes viewers feel like they’re experiencing them firsthand with no barriers between themselves and whatever is being shown on screen.

It also has other potential uses such as showing off an event or venue before it opens its doors to guests.

Publishing Your 360° Video Content

It is time to start publishing your 360° content. The days of just posting a video and leaving it there are over, so I’ve compiled some tips for you to get started.

-Plan out the weeks ahead and post on specific days or topics in order to build up an audience  -Use hashtags like #360Video or #VRVideo in order to reach a

wider audience -Engage with your viewers by asking questions and having fun with them via social media such as Facebook Live or Instagram Live!

The way you create and publish your 360° content is just as important as the quality of the photos.

If your images are poorly edited, there will be a lot more work to do in post-production which can lead to less than stellar results.

It’s best to use high-quality editing software such as Adobe Photoshop or Lightroom for raw photo editing and then enhance them with other digital tools like filters, textures, overlays, etc.

Stitching 360° Video

It might be hard to find videos like this, but they are out there.

I’ve been learning about stitching and how it can make these videos possible. In the past few months, I have come across more interesting articles on stitching and learned new things with every one of them.

How can you stitch a 360° video? How do you create an immersive experience for the viewer? These are questions that we will answer in this post. We will go through the steps of stitching, what gear to use, and how to edit your footage so it’s seamless.

If you’re into filmmaking, then 360° video is a must. This article will help you understand the basics of stitching and offer some tips on how to make it work for your next project.

What if you could stitch together images and video from all 360° around you? That is the idea behind stitching.

This blog post will go over what stitching is and how it works as well as some of the different uses for stitching.

The Best Youtube 360 Videos For Your Video Production

You’ll have so much fun watching this one because it feels like you’re right there with him as he tries

There are many different types of videos to choose from, but some people have had trouble figuring out how to watch them in VR mode.

businesses looking to reach their target audience with innovative content strategies.

They can explore different perspectives within the video and even follow objects without moving from spot on the screen.

If you have one of these devices then YouTube is an app just for this type of viewing, YouTube 360 Video Player . So go ahead and check it out!

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

The 8-Second Rule Of Video Content Online

Posted April 12, 2022 No Comments

The human attention span is impressively short; we can decide if video production agency bothered by something within 8 seconds. Time magazine has recently revealed that attentions spans have dropped by 4 seconds in the past few years. What are the first 8 seconds of your video saying to your audience?

Video production agencys can be your best friend when it comes to boosting brand awareness and marketing. However, it has been revealed that of all your video views. Almost 20 percent of people stop watching during the first 8 seconds.

With this scary thought in mind, you should be looking closely at the first few seconds of your videos.

Think about the impact of your thumbnail. Your audience will make the decision to watch your video based on several factors, and one of the main ones is whether the very first image they see is a pleasing one or not.

Try to use a brand-specific thumbnail, if possible, this is so that your videos are easily recognised by your viewers and clients.

Moving past the still image, try to begin your video without an overly cheesy and cringe-worthy introduction. It is important to tell your viewers what they need to know, but there are many ways of doing this, so if you can try not to cop out and do the easiest and most done to death intro there is.

You also need to avoid the temptation to throw your logo on screen as soon as possible. The first couple of seconds is about engaging with the audience, by slapping your logo in the corner you will be putting off the viewer.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

5 Best Apps To Make Friends Instantly, Meet Like-Minded People

Posted April 12, 2022 No Comments

Do you find it more difficult to make friends since you become a adult? Then, you are in the right place. We will give you a list of social media apps to make friends. Using creative videos you’ll have a high chance of finding a lifelong friend.

The applications below will give you a chance to meet people based on shared interests and find like-minded friends.

Here are 5 apps to make new friends

1. UNBLND

UNBLND is a global social network that connects strangers, turning them into a authentic group of friends. You can get in touch with like-minded people based on your interests and hobbies. You get to know real people, un-blind their profile and make plans together! Are you wondering what makes this social media app different from others? Firstly, no profile picture is visible. No filtered photos or creative video, you are anonymous. People look for friends based on shared interests and their preferences. Within the UNBLND app fancy pictures, likes and popularity are useless. It’s only your true self that matters. Secondly, you cannot search for any users or groups yourself. The sophisticated algorithm will automatically suggest interest groups for you. The approach of UNBLND is as personalised and as thoughtful as possible.

You can download it on Apple Store and Google Play. 

2. Meetup

Meetup is not a dating site but designed to introduce people with a shared interest, making Meetup is one of the most effective apps for adults making new friends. Once you can find groups of people with a common interest you can join their scheduled event. You can also make plans yourself with them to go to events, movies, parties, etc. In addition, the social media platform has an integrated messenger that you can use to keep in touch with your friends at the click of a button.

 You can download it on Apple Store and Google Play.

3. We 3

We3 is another great social media app that has a different concept that also brings like-minded people in your area together. According to We3, “three” is an optimal number of people who have the greatest chances of creating a lasting friendship. To be matched, you have to quiz yourself. Deciding whether you agree, disagree, or stay neutral on each flash card shown. Based on your answers, We3 places you into a trio of people who have the highest compatibilities. The matching process considers more than 150 factors and allows you to track and manage all your shared traits and mutual interests. Another interesting fact is that all group members must have the same gender. Here you can enjoy your group chats of 3 and find your future lifelong friend.

 You can download it on Apple Store and Google Play.

4. Vingle

Vingle is more of a community-based social media app where they bring people with common interests together. After creating your account, you can search for the people according to your interests into the search section. Allowing you to follow people who love what you love. You are able to share anything from a simple question to long post. Uploads photos or a short video production.

You can download Vingle for free on Apple Store and Google Play.

5. Patook

Patook is yet another popular social app that helps you to find like-minded friends. Your matches are based on a points system. Basically, after creating your account, you are asked to rank different traits such as interests, languages, values, the range of age, etc. on your preference. Then you will be matched with those who accumulated the most points based on the traits that you ranked. It also offers you public discussion boards and feature (known as “beacons,”) that allows its users to schedule meet-ups and simply share their thoughts.

 You can download it for free on Apple Store and Google Play.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Influential female filmmakers

Posted April 7, 2022 No Comments

First Female Filmmaker

Alice Guy-Blaché is said to be the first female filmmaker and she started her career back in 1894. Alice was a secretary in a French camera manufacturing company. After the release of her first film (La Fée aux Choux in 1896), she got promoted to Head of Production. 10 years later she moved to the United States with her husband. Alice and her husband found the Solax Company, an American motion-picture studio, where

First Oscar-Winning Female Filmmaker

Kathryn Bigelow Directed the film The Hurtlocker (2008). Up until today, she has won 85 awards including an Emmy for respectively Exceptional Merit for Best Film. Also her head-on expression of violent realities. Bigelow started off as a painter but entered the graduate film program at University. With her fierce belief in the power of the film production Kathryn hopes to wake up and inspire her audiences to take the issues featured in her movies. She remains humble and often mentions her valuable team. Honesty and reality is what Kathryn likes to express most in her films which is why she aims at safeguarding the spontaneity.

First Female Superhero Filmmaker

Someone who pushed the trend of “filmmaking feminism” even further is Patty Jenkins and she received the title of ‘first female director of a superhero film’. Jenkins persuaded the manager of the company, to provide her with film training in return for working on set and this led to Jenkins operating as a cameraperson for the next 10 years. Then it was in 2003, Jenkins directed her first movie Monster.

First ‘Bold’ Female Filmmaker

Another female filmmaker who’s greatly valued is Sogol Ashar. Afshar is an Iranian filmmaker. Living in London whose compelling work comes from her love of fine art and she has a strong connection with female empowerment issues and created a commercial for the Fawcett Society.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Use Video Marketing To Generate Leads And Conversions

Posted March 17, 2022 No Comments

Okay… So videographers love watching videos, but you may be wondering, “Can Video Production really improve my company?” 

According to Oberlo…

87% of marketing professionals use video as a marketing tool.

88% of video marketers are satisfied with the ROI of their video marketing efforts on social media apps.

Video marketers get 66% more qualified leads each year.

Eight out of ten people say they have purchased software or an app after watching the brand’s video.

According to Campaign Monitor, “Video can increase open rates by 19% and click rates by 67% .”  

What is Video Marketing?

Video marketing / video production uses videos to market or promote your product, and brand and increase engagement. You can post your marketing videos on your website, and blog, social media channels, and email marketing campaigns.

There are several types of marketing videos and including the following:

Demo Videos

How-To Videos

Event Videos

Interviews

Testimonials

Some of the benefits of video marketing include…

Generates leads

Increases conversations

Increases your marketing email open and click-through rates

Helps tell your business’s story

Improves understanding of your product, service, or brand

Allows you to be on the second largest search engine

Increases your website’s search rankings

However, as with any marketing, it must be done correctly to see a good return on investment and here are three tips to help you create effective marketing videos.

A Video Marketing Strategy

If you want to see results, and you need to have a plan. You need to…

Establish your goals for each video. Are you trying to build awareness, attract new customers, engage existing customers, or something else?

Find your target audience – You need to determine who your target audience is and where you can see them.

Determine your CTA – Any type of online marketing needs to have a call to action to be effective, social media marketing and video marketing. A call to action should align with your goals.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

The Benefits Of A Mirrorless Camera For Video Production?

Posted March 10, 2022 No Comments

Mirrorless cameras are rising in popularity. As their technology improves, many professional video production company’s / videographers are opting for these cameras over DSLRs. What makes the mirrorless camera so popular today? Featuring large sensors, interchangeable lenses, and manual controls, mirrorless cameras offer many advantages of a DSLR but without the bulk. 

They manage to maintain smaller size by eliminating optical viewfinders and flip-up mirrors. Here are seven benefits of mirrorless cameras.

They are smaller

Almost without fail, the biggest factor you’ll consider when comparing mirrorless cameras with DSLRs is size. 

Mirrorless cameras can be more compact cameras because they don’t have a mirror box. These smaller dimensions make mirrorless cameras a great option for journalists short on space. 

Naturally the size depends entirely on the model you buy. You can get small micro four thirds cameras that are pocketable. You can even get large full frame mirrorless cameras that aren’t all that different to a DSLR.

They are lighter

As with size, the lighter weight can also be one of the mirrorless camera’s most significant benefits.

Without the heavy mirror box, mirrorless cameras can be lighter than DSLRs, relieving your shoulders and neck of the strain you get carrying around a heavy DSLR.

Once again, a mirrorless camera’s weight all depends on the sensor size. But a DSLR camera will typically weigh at least 300 grams more than its mirrorless equivalent. 

That may not sound like much but most photographers want to reduce weight as much as possible, especially if they’re likely to be out and about with their camera a lot. 

They are quieter

DSLRs make that telltale shutter sound that tells you when the mirror has swung to admit light. 

Without a mirror, mirrorless cameras can be almost silent, depending on the mode selected. They’re significantly quieter than DSLRs, which is a huge bonus when you’re photographing a wedding ceremony or a cathedral. 

They have high quality electronic viewfinders

The live electronic viewfinders found on some mirrorless cameras have proven to be exceptionally handy. 

Replacing optical viewfinders on DSLRs, electronic viewfinders can provide a live preview of how images becoming recorded. This means you can see and correct the results of exposure and white balance before you actually shoot. This is particularly handy for long-exposure night photography.

The top brass of mirrorless cameras come with impressive OLED displays for their viewfinders, which deliver high resolution and a bright, detailed scene. 

Even better, you can often customise screen info, enable a magnified view to help you manually focus, or show a live histogram while you’re adjusting settings. 

Electronic viewfinders are hugely beneficial for videographers because they actually work! The optical viewfinders in DSLRs are virtually useless, whereas EVFs continuously show the scene while you’re recording. 

They’re unassuming and non-threatening

Unlike DSLRs, mirrorless cameras don’t look so professional and daunting. This often makes portrait subjects more relaxed and natural.

They’re also handy when you want to subtly capture street photography or sights where professional cameras are typically forbidden or require a permit. 

More autofocus points with a greater spread

Because there’s no mirror in the way, mirrorless cameras tend to have a higher number of focus points, which can be spread across the whole frame. 

This is a special advantage of mirrorless cameras, meaning you have much greater control over which area of the frame you want to focus on.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

5 Tips For Videographers To Capture Beautiful Landscape Footage For Video Production

Posted February 28, 2022 No Comments

Whether you’re shooting for your latest narrative or documentary feature or looking to get some beautiful shots for your travel blog or a video production landscape footage can be both challenging and fun. Let’s look at five key practices to help ensure you as a videographer capture the best and most beautiful landscape footage possible for your next post on a video marketing website.

1. Mind the Horizon and Your Composition

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When setting up your shot, your first composition decision is going to be where to sort your horizon line. If you follow the rule of thirds (more on the concept here), you have some options. You can put the horizon on the bottom line if you’d like your viewer to focus on the sky. You can put the horizon on the top if you’d like to focus on the land. Plus can also put the horizon down the very middle to create symmetry.

Whatever you choose, feel free to experiment. However, unless you’re going for a canted-angle look, be sure your tripod or stand is accurately calibrated to the ground, or your horizon line could look uneven.

2. Check the Light and the Clouds

As the greatest light source there is, the sun’s position can drastically change your landscape footage in many ways. For science geeks, it’s fun to note that the sun even affects night shoots. However, during the day, you can use the sun as part of your landscape footage by either shooting with it at your back, or shooting into it. You can also utilize the high noon sun to temporarily shoot without shadows, or use dusk or dawn light to get fantastic new colors.

Also keep an eye out for clouds and try to find ways to incorporate them into your compositions. Shooting time-lapse footage (more on that below) can add great dynamism, and it can add to your framing by creating beautiful counterpoints to the land below.

3. Vary the Focus

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Our Wedding Videographers know exactly what to capture

From there, you have compositional options for objects in the foreground, middle ground, and background. If you’re not familiar with those terms, here’s a great article that breaks down the multiple composition planes. To really utilize all three, consider putting objects in the immediate foreground just barely on the edges of the frames to provide perspective. Find shots that have interesting features in the middle ground as well before opening up into the wide background across the horizon and sky.

You can also experiment with depth-of-field and where you set your focus between the foreground, middle ground, and background. Add ND filters to help you stop down to get shallower DOF too. You can also try rack-focuses to move the focus across the landscape (here’s a good article on that).

These tips so far will help your video marketing agency or video production company grow and like one of our previous blogs says one day u might be able to make money off of this.

4. Find or Create Movement

Perhaps the greatest trick you can use for your landscape videography (for a videographer) to distinguish it from your regular landscape photography is to add or create movement. You can start by using simple pans and tilts. A pan that starts on an object close in the foreground then reveals the wide landscape in the background is a great approach. It also helps to find movement even in a static frame. A car running down a highway or people moving across the screen will add more visual information for viewers to latch onto and will make your video marketing grow.

From there you can add other types of movement utilizing sliders — or even create movement on your own by using time-lapses including clouds, shadows, and the sun. Check out some more camera movement tips and tricks below.

5. Consider Time-Lapse

Time-lapses are a great way to really capture the majesty of the outdoors. To take a time-lapse, you have a couple of options. First you can simply record footage for 10-12 minutes (or longer), which you can speed up in post. However this takes up a good deal of card and drive space. You can also use an interval meter to take a series of photos over a set period as well.

If you’re a new videographer or blogger then it might take some time for it all to catch on. One day you might even be doing it in your dreams.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

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