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Posts Tagged‘video marketing agency’

How to Make Short-Form Video Content

Posted January 15, 2024 No Comments
video content short videos social media production

Short-form video refers to video content that is between five seconds and ninety seconds long. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media production feeds or other outlets.

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts, and Snapchat Spotlight and stories.

Short-form video content isn’t new. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. But what started as a niche platform has grown into something much larger, with tech giants like Instagram, TikTok, and YouTube catering to short attention spans and launching short-form video features of their own.

Today, TikTok is the most downloaded app in the world, and ranks number one for consumer spending according to a report by data.ai. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind.

Similarly:

  • 91% of Instagram users report watching videos daily
  • Snapchat recently saw a 55% increase in time spent watching Spotlight content
  • YouTube shorts see 30 billion (!) daily views globally

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. With an average video length of 15-30 seconds, creators can deliver their message in a very small window of time – allowing viewers to consume content on the go with little to no commitment.

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

Short-form videos can also be shared and watched from any device, which furthers their accessibility and popularity among users. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time.

Short-form video is also generally cheap and easy to produce and requires minimal production effort. All you need is a smartphone and a good idea. Plus, hosting platforms like TikTok and Instagram are all free to use.

Platforms themselves are also tailored to user interests. TikToks algorithm suggests videos based on what users like to watch, while Instagram’s Explore page helps users discover new content that aligns with their interests. This focus on personalization and connection keeps viewers engaged with the platforms and your content.

In a nutshell, short-form video content is popular because:

  • It’s easy to create and share
  • It can be easily viewed on the go
  • Social media algorithms promote content users like
  • Algorithms make discoverability and virality easy
  • It requires minimal production costs

8 short-form video best practices

Dive into short-form video marketing with these tips.

1. Use Vertical Video Content

Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format.

Vertical formats allow videos to take up the full width of a phone screen, creating a more immersive and engaging experience for the viewer.

On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format. By contrast, horizontally-aligned videos can often appear small and difficult to view, resulting in lower engagement.

If you want to know the best sizes for content on every platform, check out our social media size guide.

2. Hook Your Audience

Short-form video is just that: short. This means you only have a few seconds to capture your viewers’ attention.

Starting your video with a strong hook, through on-screen text, eye-catching visuals, or with a tantalizing story, can help draw your audience in and keep them watching.

The best types of short-form videos for marketing capture attention, evoke emotions, elicit action, and inspire engagement. Focus on creating an emotional narrative that will stick with viewers long after they finish watching.

Short-form video trends move fast, and the best creators are the ones who can stay ahead of the curve.

Are there sound bytes or songs that are being used again and again? Filters, animations, and visuals that you see posted day after day? Audiences are drawn to these trends, and incorporating them into your videos will increase the chances of your video reaching more people.

4. Keep It Short

While short-form videos can technically be up to three minutes long, the best ones are less than a minute.

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. In fact, the same report found that videos over 60 seconds actually stress users out – yikes.

Similarly, while Instagram reels can be up to 90 seconds long, Hootsuite reporting found that between 7 and 15 seconds is where you want to land.

Here’s a breakdown of ideal lengths on all short-form video platforms:

  • TikTok: between 11 and 17 seconds
  • Instagram: between 7 and 15 seconds
  • YouTube Shorts: between 15 and 60 seconds
  • Snapchat Spotlight: between 5 and 60 seconds

5. Post Regularly

Consistency is key when it comes to short-form video marketing. Platforms like TikTok and Instagram prioritize accounts that post between three and five times per week, while platforms like Snapchat suggest posting multiple times per day.

Regular posting keeps your audience engaged and gives the platform’s algorithm enough content to choose from when surfacing videos. This will help you reach more viewers and build an audience of loyal followers.

Keep in mind that quality is just as important as quantity—be sure to post interesting and engaging content rather than simply churning out low-quality videos on a daily basis. Aim to spend some time refining each video and creating content that your audience will enjoy.

6. Partner With Relevant Influencers And Brands

If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos. Look for influencers with a similar target audience to yours with a good track record of producing high-quality content.

For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

Bonus: Learn the basics of building an influencer marketing campaign in our complete guide.

7. Avoid Cross-Posting Video Content With Watermarks

One of the most significant barriers to brands and creators when it comes to short-form video content is resourcing. While a 15-second video might not seem like a lot of effort, creating original content does take time and effort.

Because of this, many brands opt to cross-post the same video across multiple social media platforms. While this can save time, it’s important to note that recycled content, especially content with clear watermarks, can hurt your rankings on platforms like Instagram.

In 2022, Instagram announced it would start prioritizing original content on its platform. This means that recycled content could be given less visibility, hurting your overall reach and engagement.

Does that mean you can’t cross-post at all? Well, not really. Check out our blog on removing TikTok watermarks so you can cross-post without getting penalized.

8. Showcase Products In Use

One of the best ways to leverage short-form video content as a brand is by showcasing your products in action. Explainer videos help potential customers visualize how and why they would use the product, building anticipation for it, if done correctly.

You can easily showcase a product’s features, benefits, and testimonials—all within a few seconds of viewing time. If your product has a niche use, like Vessi’s waterproof sneakers, show viewers all the ways they can use them in their everyday life.

Consider installation and set-up videos for more technical products. Your customers will appreciate the convenience and you’ll be able to better educate them on how your product works.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Video Marketing Trends for 2024: What You Need to Know

Posted January 4, 2024 No Comments

Video content accounts for 80% of all the video marketing material we see online today. Focusing on marketing videos for business in 2024 is a great move for marketers.

2023 has been a great year for marketers who created more video content for businesses.

Times are changing, and the video marketing sphere will witness a lot of advancements in the coming years. Particularly due to the rise of the famous TikTok reels, and the latest technologies like AR, VR, and AI.

Easy accessibility and ease of targeting prospective clients make video marketing unique and a go-to marketing strategy in 2024.

Importance of Video Marketing

video production video content video marketing marketing videos for business

Customers love video content. That’s just one part of the story. On the other side, video marketing helps businesses with brand discovery, brand awareness, and brand engagement. It improves the overall engagement rates of the brands, particularly in the B2B sphere.

If this doesn’t convince you enough, let’s look at the statistics on how video content has revolutionized the way brands leverage and people consume video content.

But first, let’s look into the statistics.

The following statistics are sourced from Wyzowl :

In 2023, 91% of businesses use video marketing and, this is the highest number of businesses endorsing it as a significant marketing tool since its rise in 2016.

96% of marketers believe that video marketing helps them understand their audience better which makes video one of the significant marketing tools.

95% of marketers believe that video marketing has helped them improve brand awareness and make the brand more discoverable.

Video content contributes to the overall search engine optimization. 91% of marketers claim that it has helped them to improve web traffic. 87% of marketers say that video content improves dwell time

Video marketing strengthens lead generation across businesses. 90% of marketers say it has helped them to generate leads.

Video marketing engages customers at a personalized level, thus encouraging them to buy products. 87% of marketers say that video content plays a crucial role in generating sales.

Video marketing like demo videos, and Q&A sessions results in 53% reduced support queries. It minimizes the overall operational costs.

92% of marketers claim it has given them great support and a great return on investment.

Video Marketing 

Since video marketing is an outbound strategy, it comes with a lot of challenges. It includes creating awareness, getting attention, and ensuring personalized messaging to make sure your sales and marketing strategies are aligned.

If done correctly, video marketing is an effective account-based strategy — meaning you can leverage it to create campaigns to target your customers through a personalized approach.

Whether it’s just traditional video marketing or the most viral reels, video marketing is helping businesses to achieve their goals seamlessly.

96% of marketers actively work on creating unique videos every year. Marketers and brands create videos to keep the audience engaged on social media, email campaigns, websites, etc.

Video is a go-to marketing tool in 2024 for businesses and marketers whether they want to,

  • Launch a product
  • Introduce a new business idea
  • Inform the audience about a company update
  • Introduce a new feature in the current product

Statistics show that people watch at least 17 hours of video content weekly.

Video content is a great start to help your audience understand the product/service. 96% of the consumers say that they watch videos to understand any product during their awareness stage.

The video acts as a great tool to assist your customer in educating and informing throughout the buying journey. It helps them get answers to most of the queries.

  • 89% of people claim that video content has helped them through their buying journey. It is particularly helpful in assisting your audience in making buying decisions in the SaaS industry, where customers rely on product demos to make informed decisions.
  • 79% of people say that they bought at least one app or software after watching some kind of video.
  • 91% of people say they will love watching more videos.

People share video content 1200% more than other content on social media, both text and images combined. The engagement rates of video content are higher than all other content types.

Marketers need to monitor engagement rates closely to get a clear idea of what your target loves the most, and what needs to be done to improve the overall engagement rates.

As a result, marketers will be able to create videos that succeed at creating an emotional connection with the brand.

Video content is one of the most shareable content types on the internet. 51% of people reveal that they love to share videos with their friends and family.

The better the quality of your video content, the better the engagement rate is. Create a great hook to engage your customers from the start. Identify the drop rates to adjust accordingly.

YouTube Videos

YouTube continues to be the most trusted video marketing platform in 2024. It is a great place to have professional, and educational videos that are in-depth, authentic, and reliable.

90% of video marketers trust YouTube for its authenticity. Some video types on YouTube include,

  • Video tutorials for educational purposes
  • Product Demos for product launch
  • Technical videos for client boarding
  • How-to videos

Live Streaming

23.7% of people watch live streams on social media on their phones. Real-time broadcasting of video content has helped marketers to achieve business goals more than ever before. They can use it to host events, promote products, and increase customer engagement rates.

Live-streaming helps retail marketers connect with the audience at a personal level and share expertise and insights about the products. The share of live-streaming in global marketing is going to get bigger with a great share of live-streaming in China.

Amazon Live Demo Videos

Live streams are creating a huge impact on e-commerce. Amazon live videos are a great way to engage customers with live demos to make their buying journey seamless.

It’s a wonderful opportunity for makeup and beauty businesses where customers are interested in how the specific product works before making a buying decision.

The goal of Amazon’s live demo videos is to entertain the audience and inspire them to take action. Brand influencers create content and use the power of storytelling to generate sales.

They use the personalized video creation format to highlight the products and give the audience a real firsthand experience. The brand influencers build their community and bring exciting new products that customers won’t resist.

Based on your product type, the goal could be to inform and educate your audience. Marketers can give a demo of how to operate an LG washing machine in real-time.

It can also have a Q&A session, where viewers can leave their queries in the comment section and can get answers to the questions live.

  • Entertain and inspire the audience with authentic products
  • Use a personalized approach to connect and engage the audience
  • Inform and educate to make the buying journey easy

Amazon Live Shoppable Video by Delfina

Below is a great example of an Amazon Live Shoppable Video by Delfina. The content creator provides a live demo of a hairstyling product for frizz-free hair. This makes it easier for the audience to know how the product works, and what results they can expect.

Social Media Shoppable Reels & Videos

First introduced by TikTok, reels are now endorsed by all social media platforms including Instagram, and Facebook. Reels are your go-to marketing tools, if your target audience is Generation Z. They are just TikTok lovers!

Customers love reels for two major reasons, first, they need to be more interactive, and second, they need less effort to consume the content.

One of the significant features that we like the most is, ‘Inclusion.’ Live captions throughout the videos, and reels cater to the diverse group with hearing disabilities and ensure inclusion.

Shoppable Videos

Shoppable videos on TikTok, Instagram & Facebook give the viewers an immersive experience. The displayed link on the video directs the user to the product catalog or the specific product.

The videos are normally short and often have a short ‘call to action.’ As a result, a customer can make a buying decision in just a few steps.

User Generated Video Content

Just like user-generated content like posts, testimonials, and reviews, user-generated video content has been popular recently. It strengthens your brand credibility, brand awareness, and authenticity. It acts as a word of mouth and can greatly convince potential leads.

Since user-generated videos are created by a variety of customer bases, they are diverse, creative, and have unique perspectives.

A great way to leverage video UGC is to share them on all social media platforms, place them on the website, and include them in your email campaigns.

Encourage your customers to generate video content. It strengthens brand loyalty, and they can become brand ambassadors. This also results in improved lifetime value of a customer.

GoPro Video Challenge

GoPro recognizes and appreciates its loyal customers for documenting their thrilling journeys using its video gear. This contributes to the overall marketing strategy of GoPro.

The brand leverages user-generated videos and images to sustain YouTube channel and other social media platforms.

The best video gets featured on their website and other marketing channels. To participate, all you need to do is shoot, and submit the content and the best one wins the award. GoPro’s #goprosnow contest had around 80K entries on Instagram.

Podcasts

Podcasts are a great way to build industry authority. Marketers can interview industry leaders to discuss the latest trends, innovations, and business news.

The number of active listeners increases every year, and there are 464.7 million active podcast listeners today. This makes podcasts one of the sought-after video marketing strategies.

Podcasts are great because people can either watch them or just listen to them when driving or working out at the gym. It gives them the freedom to consume the content in any format.

AR/VR/AI Videos

Augmented Reality and Virtual Reality have been popular for a while. These technologies are finding a way to be included in mainstream video marketing trends.

They are a great way to provide an immersive experience, enhanced storytelling, and interactive product demonstrations.

With a great blend of real and virtual world, the goal is to give customers a great experience from the comfort of their home. Customers can get a better understanding of product features, benefits, and functionality, providing an authentic, real, and memorable experience.

Factors that Affect the Success of Video Marketing Engagement Rate

Marketers need to consider a few factors to ensure the success of video marketing.

Length of Video

Your video content could be under thirty seconds or a few hours long. The length of your video content varies based on your various factors, including;

  • Marketing intent
  • Use case
  • Target audience
  • Channel
  • Industry

Quality

Embrace quality over quantity. With so much availability of top-notch video content, nobody will click through a poor-quality video.

Pay attention to the video resolution, sound quality, and image quality that you use. Furthermore, you can outsource video editing or video recording to professionals for better results.

Relevancy

Your video marketing efforts should be relevant and timely. Use your video marketing efforts to inform, engage, and convert your leads as per their requirement at specific stages of the sales funnel.

For example:

An educational video is a great fit for someone who is at the awareness stage. If a potential prospect is searching through your website, and he signs up for your newsletter you can send him a video to educate him about your product/service.

A product demo video is great for someone who has just signed up for the trial version of your product.

A promotional video for people who are existing customers to keep them engaged with your brand.

A personalized video for cart abandonment. Because for ecommerce businesses, cart abandonment could be a potential-missed opportunity. It’s great to leverage this opportunity by creating a personalized video and sending it through email.

Conclusion

With the blend of creativity, innovation, and ease of targeting, video marketing is going to significantly impact businesses in the coming years. It’s a fast-growing marketing tool that ensures great customer engagement, better lead generation, and more revenue.

Keep the latest video marketing trends in mind to make informed decisions and make the most of the video marketing efforts.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Top 10 Best Video-Sharing Platforms

Posted December 29, 2023 No Comments

Videos are powerful in communication. They let you convey your message, showcase your work, and build trust and rapport. But how do you choose the best video-sharing platform for your business needs? There are many factors to consider, such as the video-sharing platform’s quality, security, cost, and ease of use. But lucky for you, we will help you find the best video-sharing platform for your videos for business. We will review the top 15 platforms to make it easy for you to choose.

video-sharing platform videos for business

1. Zight

Zight revolutionizes creating and sharing videos, making it incredibly easy and efficient. You can capture high-quality videos directly from your computer screen or webcam. It allows you to demonstrate software, present slideshows, create business upsell videos, or record tutorials effortlessly.

Zight is your easiest-to-use platform! Your video-sharing process is a walk in the park. Why? Because the minute you finish recording, this screen recording software automatically generates and copies a shareable link to your clipboard. You can paste this link to your recipients, who will view it without downloading it. Alternatively, you can download your video and share it. More on video sharing below!

Zight also integrates with many popular tools and platforms you use for your business, such as Slack, Trello, Asana, Zendesk, and more. It also helps you track the performance of your videos with analytics. You can see how many views, downloads, shares, and comments your videos get, as well as the average watch time and engagement rate.

Let’s talk security – it is paramount when recording and sharing business videos. Zight ensures the security and privacy of your videos with encryption, password protection, expiration dates, and permissions. You can control who can access, view, download, and share your videos. You can also delete your videos at any time.

The best part is you can use Zight for free, with a maximum upload limit of 5 minutes per video and access your last 50 uploads/recordings. Want more? You can upgrade to the pro plans for $9.95 per month. Zight supports standard video formats such as MP4, MOV, AVI, and WMV.

  1. Open the app or extension and choose the Record button to record a video. You could also use the shortcut CMD+Shift+6 (for Mac) or Alt+Shift+6 (for Windows) to start recording your screen without any preference selection.
  2. Zight will automatically save your video to the cloud and generate a shareable link when you finish recording. The video-sharing app will also copy the link to your clipboard to make sharing easy.
  3. You can paste the link to your recipient’s message board. That’s the easiest way to share videos instantly since the recipient can view the video online without downloading it.

You could also download the video to your computer. Click the Download button on the Zight dashboard and select where to save it on your computer.

You can then share the video as an attachment, but your recipient will only view it after downloading.

Other Video-Sharing Platform

You may want to try out other popular video-sharing sites for other use cases besides what Zight offers. If so, here are other sites we tested and liked:

2. Filestage

Filestage is one of the best online video-sharing sites that help you streamline the feedback and approval process of your video projects. You can upload videos of any size and format and organize your files into projects and folders for easy access and management. You can also track the status of each review round and set deadlines and reminders to keep everyone on track.

Filestage also integrates with other productivity tools like Asana, Trello, Slack, and Dropbox and supports different video formats like MOV, MP4, AAC, MPEG-2, FLS, WMV, and MXF. You get a free plan for unlimited team members. Filestage’s paid plans start from $49 per month.

3. Frame.io

Frame.io is a platform that helps you collaborate with your team and clients on video projects. With Frame.io, you can upload and share different video formats and sizes with external reviewers who don’t need a Frame.io account. You can also protect your share links with passwords or expiration dates.

In addition, you can share your videos as a presentation for viewing and downloading. You can customize your presentation page with your own branding, layout, and color scheme. You can also connect Frame.io with the tools you use for your video production workflow, including Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro X, Slack, Dropbox, and more.

Frame.io supports different video formats, including MP4, MOV, AVI, and WMV, and you can use it on a free plan with two users. Upgrade to pro plans that start at$15 per month for up to five users to get better features.

4. Loom

Loom helps you communicate faster and more effectively with async video.

As one of the best video-sharing platforms, Loom can share your video with the click of a button by copying and pasting the link anywhere you want. You can also adjust your video’s privacy settings to control who can access and comment on it. Alternatively, embed your video on your website or blog or download it as an MP4 file.

Loom offers a free plan for up to 25 videos. The paid plans start from $12.50 monthly for unlimited videos and 45 minutes per video.

5. OneDrive

OneDrive is one of the best platforms that help you store, access, and share your videos online with a Microsoft account. You can upload videos of any size and format to OneDrive using the web, desktop, or mobile apps. You only need to create a shareable link or invite your recipient through email to share. OneDrive also helps you remove access for specific people at any time.

This platform offers a free plan for up to 5 GB of storage. Plans start from $5 per month.

6. YouTube

YouTube is a free and popular video platform that helps you discover, watch, and share content online, including music videos.

You can easily upload and edit YouTube videos. Once the video content is live, hit the share button to send the video link to your recipients. You could also copy the link to your clipboard and paste it on your communication channels for your recipient to watch without downloading.

YouTube offers a free plan for unlimited videos and storage. The paid plans start from $11.99 per month for YouTube Premium.

7. Dropbox

Dropbox is a cloud storage service allowing you to share files and folders. It is one of the most popular content-sharing sites that allow you to share a video link so anyone can view or download, even if they don’t have a Dropbox account. You can also password-protect the link, set an expiration date, and disable downloads.

Some supported video formats include MP4, MOV, AVI, WMV, FLV, and MKV. The basic plan is free and gives you 2 GB of storage space. The Plus plan costs $9.99 monthly and gives you 2 TB of storage space.

8. Google Drive

Google Drive is another of Google’s platforms that lets you store and access your files from anywhere. You can also use it to share videos with others, whether you want them to watch, download, or edit them.

You can share videos instantly by uploading them to Google Drive. Then, right-click on the file to find the share button. You can share the link to any communication platform. Alternatively, you can invite people to view your video via email.

Google Drive is available on a free plan with 15GB, and when you exhaust that, you can pay $6/month for more storage.

9. Wistia

Wistia is a video hosting and marketing app you can use to share engaging content with your audiences. One of the best video-sharing sites, it is ideal for content creators who want to integrate video with other marketing tools.

Share the direct link to your video so everyone can watch it online. You could embed videos on your website or blog with Wistia’s flexible and customizable embed codes. Wistia is relatively affordable, with a free plan for 10 videos. You can also upgrade to premium plans that start at $19/month.

10. Vadoo.tv

Vadoo.tv lets you upload videos and share them with your audience without ads or distractions. One of the best video-sharing sites, Vadoo.tv lets you share direct links to your content; anyone can watch them online or download them. In addition, you can let viewers collaborate on your videos, especially for work. Vadoo.tv has a free plan for 10 videos; the premium plans start at $10.

About Our Video Marketing Agency

is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

wedding, married couple, wedding videography

Wedding Video DIY or Hire a Professional?

Posted December 23, 2023 No Comments
wedding, married couple, wedding video

Your wedding videography day is one of the most important and memorable days of your life, and capturing those precious moments is an absolute must. But the question is, should you DIY your wedding video or hire a professional? While it may seem like a good idea to save money by doing it yourself, it’s important to consider the benefits of hiring a professional.

Professional vs. DIY Wedding Videography: Which is Right for You?

Deciding between professional and DIY wedding videography can be a daunting task. But with the right information, you can make a decision that will ensure that your wedding video captures all the special moments of your big day. Below, we will explore the pros and cons of both professional and DIY wedding videography so that you can decide which is right for you!

DIY Wedding Video: Pros & Cons

So you’re getting married, congrats! Now comes the fun part — planning the wedding. And what’s more fun than DIY-ing your own wedding video, right? Well, before you grab your iPhone and start filming, let’s weigh the pros and cons of this DIY approach.

Pros

First up, the pros. DIY-ing your wedding video can save you a lot of cash. Professional videographers can cost thousands of dollars. By filming and editing the video yourself, you’ll be able to allocate that money towards more important things — like your honeymoon.

Another pro is that you’ll have complete creative control over the final product. You can film whatever you want, however you want, without having to worry about a videographer not capturing your artistic vision.

Cons

But let’s not forget the cons. DIY-ing your wedding videography means you’ll be doing a lot of work. Like, a lot. Filming, editing, and piecing together a cohesive story takes time and effort. You’ll also need to invest in some equipment, like a good camera and editing software. And if you mess up a shot or forget to hit record during a key moment, there’s no going back. You also run the risk of capturing poor-quality footage that you won’t be happy with.

Another con is that you’ll be missing out on a professional’s expertise. A good videographer knows how to capture the right angles, lighting, and audio to make your wedding video look and sound amazing. They also have experience with editing and storytelling, which can make all the difference in the final product.

Professional Wedding Video: Pros & Cons

A professional video is like the cherry on top of the wedding cake — you know it’s not necessary, but it sure makes everything look better. But is it worth the expense? Let’s break down the pros and cons.

Pros

On the pro side, you’ll have a beautifully edited video of your special day that you can watch for years to come. It’s a great way to relive the memories, and it’s especially nice for those who couldn’t attend the wedding. Plus, a professional videographer will capture all the little details that you might have missed in the whirlwind of the day.

A professional wedding videographer has the experience and expertise to capture every moment of your special day in the best possible way. They know how to use the right equipment, lighting, and angles to create a stunning video that you will cherish forever. They also have the skills to edit and enhance the footage to make it look even better.

Cons

However, on the con side, wedding videos can be expensive. You might be looking at several thousand dollars for a high-quality video. And let’s be honest; not everyone wants to watch a two-hour video of your wedding. You might find yourself fast-forwarding through some parts.

At Reverent Wedding Films, we have videography packages to fit every budget. We also offer various types of wedding films, from highlight videos and social media teasers to full documentaries and feature films.

Capture Your Special Day with Reverent Wedding Films

So, there you have it — the pros and cons of DIY-ing your wedding video. Ultimately, it’s up to you to decide if the savings and creative control outweigh the time and effort required. Just don’t forget to assign someone else to film the ceremony while you’re saying, “I do.”

While it may seem tempting to save money by filming your own wedding video, hiring a professional is the best way to ensure that your special day is captured in the most beautiful and memorable way possible. So, sit back, relax, and let the professionals handle it while you enjoy your wedding day to the fullest!

Contact our team for more information, or check our availability online.

wedding , married couple, kiss,Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

Wedding Videography Venues for a Magical Wedding

Posted December 16, 2023 No Comments

From castles to country estates, these five venues offer everything you could possibly need for a magical winter wedding and amazing wedding videography.

­Winter weddings are becoming increasingly popular, especially among couples looking for an alternative to summer nuptials. It’s a cosy time of the year and also has the bonus of having Christmas slap bang in the middle, which can make for a really unique winter wedding, wedding films and even create the best wedding videography.

Wedding videography in the winter

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In our heads, a winter wedding is set against a backdrop of magical snowfall, like something you’d see in a cheesy Christmas movie. Sadly, the likelihood of that happening in the UK is slim, however, there are lots of other reasons why you might plump for a winter wedding to create the best wedding videography.

It’s cheaper: Yes, we know budgets aren’t romantic, but with the costs of weddings soaring these days – the average UK wedding comes in at just over £17,000 – a winter wedding can save you pounds. For many establishments, the winter time is their out of season period so you’ll be able to afford a venue that perhaps you couldn’t in the summer.

There’s more choice: With less weddings happening during this time, there will not only be more choice for when to get married, but also which wedding suppliers to work with.

There’s no need to worry about the weather: There’s none of that ‘will it rain’ stress you get with UK summer weddings. Everything will be happening inside, so who cares if it pours? 

Winter-appropriate wedding dresses: Sequins, feathers and faux fur are all brilliant for winter weddings and just think how glam you’ll look on your big day. It’s also the perfect time of year if you want to throw a black-tie wedding. Our toppers are the perfect way to add a little extra something to your slinky wedding dress.

A Festive Twist

If you get married in December, you’ll get the added bonus of festive decorations, which will look fabulous in your wedding films. You can also order festive food and have some Christmas tunes played at your reception. Mariah warbling all she wants for Christmas has got to be a bonus, right?

There’s no wedding fatigue: Your guests will have had a break from all the spring and summer weddings and will be ready to celebrate your wedding with enthusiasm come the winter months!

No sweat: Literally! While hot days are great for photos, they’re not so great for the sweat. Getting wed while it’s cooler means you don’t have to worry about that one bit.

So, you’ve decided upon that winter wedding, here are five great places to hold your winter wedding in the UK. 

The Hollywood choice: Wrotham Park, Hertfordshire

Fancy a winter wedding videography with extra glam? Then this beautiful location is a must. Having been used as a location for the likes of Bridget Jones’ Diary, Bridgerton and Gosford Park, it’s a great choice for movie-loving brides and grooms.

The Seaside One: East Quay Venue, Kent

If a cosy winter wedding by the sea is what you’re dreaming of, then East Quay could be the one you’re looking for. This licensed wedding venue is situated directly in Whitstable Harbour with sea views. A former Oyster House, it’s a relaxed wedding venue, which could easily be transformed for a winter wedding.

The Nature one: Marshwood Manor, Dorset

If you love being in nature, this is the winter wedding venue for you. It has both indoor and outdoor spaces to allow you to have a truly romantic day in your very own winter woodland. Think Narnia, minus the talking lion…

The brick haybarn, with vaulted ceilings and natural wood panelling, will make the perfect backdrop to your big day. There’s also luxury accommodation onsite.

Wedding Videography Christmas Venue Holkham Hall, Norfolk 

A timelessly elegant venue, Holkham Hall has a variety of places to hold your big day celebrations, from Marble Hall to St. Withburga’s Church. The Marble Hall provides the most Instagrammable photos, thanks to the impressive domed celling and blush marble pillars.

This 18th century mansion is also big on the festive season with a Christmas tree shop and candlelight tours, so will make the perfect backdrop to any Christmas wedding.

The glitzy one: L’Oscar Hotel, London

If you want to vamp up the glamour, this is the place to do it. The opulent décor including jewel tones, rich velvet, and extravagant chandeliers is just perfect for a city winter wedding. The Baptist, which is a former Grade II listed chapel, comes complete with a lit-up dome roof, dance floor and bar.

ProRes Log Company Video On iPhone 15 Pro

Posted December 4, 2023 No Comments
company video video content video production

What is Log company video content and ProRes on the iPhone 15 Pro, and should you use it? Here’s what you should know. While the new iPhone 15 Pro and Pro Max’s titanium designs and powerful performance are so amazing, it’s the cameras that I’m particularly excited about, as they got some serious upgrades, especially if you’re into your video production. The Pro models can now shoot high-quality 4K Apple ProRes video in Log color profile for amazing-looking footage.  But what do Log and ProRes refer to, how is it better, and crucially, is it something you should use? Here’s what you need to know. 

What Is ProRes?

ProRes is a video codec created by Apple in 2007 that has been widely adopted by video and cinema professionals. Typically found on high-end video cameras, ProRes files capture more data when shooting, resulting in better quality footage than you’d typically get from a phone or even some dedicated cameras. 

What Is Log video?

Log (short for “logarithmic”) is a color profile found on some professional video cameras and which is now also available on the iPhone 15 Pro and Pro Max. Log footage preserves image information in the highlights and shadows, allowing for more flexibility in editing colors and contrast in post production. 

Can My Phone Shoot ProRes Log Video? 

Apple introduced the ability to shoot with the ProRes codec on the iPhone 12 Pro, but right now only the iPhone 15 Pro and 15 Pro Max can also shoot in Log. 

Should I Shoot A Company Video In ProRes Log? 

ProRes footage in Log profile is very specialized. It requires additional time in post production, and the file sizes are many times larger than regular video files. If you just want to shoot footage of your family gathering or your mates at the beach to upload to Instagram or YouTube, then you don’t need to worry about ProRes or Log.

However if you want to use your iPhone 15 Pro as a professional video production tool and you have the resources to so so, then you should absolutely give it a go. The flexibility of recording allows you to get video out of your iPhone that would give dedicated cinema cameras a run for their money, and it makes the iPhone 15 Pro an exceptionally powerful camera for content creators looking to add some professional flair to their videos. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need To Talk To A Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Importance of Video Marketing At Christmas

Posted November 23, 2023 No Comments
video marketing video marketing content

You can feel it can’t you? The nights are darker, the air is colder. The shops are starting to fill out. Local towns begin to start preparing decorations, you’ve probably noticed an early bird in your neighbourhood begin to light up the house and your funds begin to slowly dissolve into a chaotic festive expense. It really is beginning to look a lot like Christmas; but what is the biggest clue? What rings the bell and gets all that anticipation snowballing? The video Marketing content at christmas that appears on our television, in our newsfeeds and the topic of conversation between your friends, family and co-workers.

It’s been long since a tradition that was universally recognised by our eager Christmas spirit and a very literal consumer-driven thirst, Christmas has not begun until you see the Coca Cola lorry advert appear. Yes, that iconic cacophony of ‘holidays are coming’ has become synonymous with
kickstarting the Christmas spirit and sits quite comfortably being recognised as indicative of Christmas to us as much as the tree, Michael Buble and mince pies. This memorable form of iconography is now the cornerstone of Christmas Marketing Campaigns. So much so, that Coca Cola has long since been rumoured to be the actual birth of modern Christmas and its widely accepted tropes altogether. Albeit up for discussion, this isn’t necessarily true…but did they set a new standard for brand engagement.

Other Brands

In later years, one company sought to carry the torch in being just as iconic and again, with the simple strategy of selling us emotion as the product rather than its actual business. Again, we speculate, anticipate and wait for its arrival to signify the beginning of our inner festive buzz. You probably know who I’m talking about.
The John Lewis adverts began to use Video advertising to create a feel-good, forgiving and empathetic video that oozed the very same festive concoction of emotions we all willingly invite during this time of year…and they do it well. So much so, that other retail giants Aldi, Tesco, and Sainsburys amped up their video marketing efforts to produce their own examples in a similar fashion.
Whilst their products and services exist all year round, it is the festive flick of the switch to remind us your weekly food shop was now something different and that as a business they are ready, willing and engaged to compete for your extra budgets and attention this Christmas.

Do your customers/clients know you’re Christmas ready? Have you prioritised your communication channels to tantalise their festive spirit? Whilst we’re not suggesting a bandwagon attempt to outshine the multi million-pound platform big companies use, there’s still a variety of strategies and tools you can implement into your festive marketing.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Wedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

Choosing The Best Lenses For Wedding Photography

Posted November 18, 2023 No Comments

A lot goes into documenting the wedding day details and intimate moments that help narrate your couple’s story in stunning photographs. While your artistry and creativity are essential for capturing those special moments that your clients will treasure for a lifetime, with the best lenses for wedding photography at your disposal, you can ensure documenting each moment in its full glory. With so many options available, you might wonder what lens to use! Don’t worry, we’ve got you covered. In this blog post, we’ll take a look at some of the top-rated and must-have wedding lenses. Plus, we’ll also provide details about different lens types, their features, and advantages to help you choose which one would work best for you.

Best Lenses For Wedding Photos

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As a professional wedding photographer, you know that capturing the perfect moment requires the use of a high-quality lens. By and large, the best lenses for wedding photography need to be fast and provide the right color rendition. Let’s take a look at some of the most popular choices for the best wedding lenses. 

1. Zoom Lenses

Wedding photography is all about capturing those once-in-a-lifetime moments. And while there are a variety of photography lenses, a popular lens choice among industry professionals is zoom lenses. 

A zoom lens can help you with wide-angle shots of the ceremony and close-ups of the bride and groom. Earlier, many high-quality zoom lenses sacrificed the sharpness of most prime lenses. No more! The latest editions of modern camera fast zooms are sharp and not a downgrade from their high-end primes. With a zoom lens, you can be sure to capture all the special moments of the wedding day. Some of the best zoom lenses for wedding photography include: 

A. 16-35 mm

The ultra-wide zoom lens is beneficial for documenting wedding scenes perfectly. Great for capturing wide shots of the ceremony or reception hall, the 16-35mm lens is ideal for taking group photos of the wedding party and stunning landscape images. If you’re wondering what lens to use to frame in the whole view of the venue or stunning decor, go with an ultra-wide zoom. This lens choice can also help you capture the energy of the dance floor and all those breathtaking must-have wedding ceremony shots. 

When you are shooting in low light, a fast lens will help you keep pace. For that reason, f/2.8 or faster are preferred as the best lenses for wedding photography. Under the right circumstances, particularly with the best wedding cameras that can produce excellent images at very high ISO settings, f/4 lenses can be perfectly suitable for some weddings.

Popular lenses:

  • Canon EF 16-35mm f/2.8L USM III 
  • Sony FE 16-35mm f/2.8 G Master 
  • Nikon AF-S 16-35mm f/4G ED VR

B. 24-70mm

The 24-70mm lens is perfect for close and mid-range shots, such as couples portraits or detail shots of the decorations. The zoom lenses are fast, diverse, sharp, and encompass that perfect middle-length focal range. Shooting in small dark wedding venues and other low-light situations or a smaller indoor space gets convenient with the optical stabilization (correcting a camera shake) provided by several latest models with IS versions.

For someone new to the trade, a standard zoom lens’s robust build quality and extensive focal length range makes it the right pick for the one lens for wedding photography. The Canon 24-70 f/2.8L II USM is popularly considered the best Canon lens for indoor photography for standard zooms. 

C. 70-200 mm

The fast 70-200 lenses have been the go-to wedding photography lenses for thousands of photographers to document wedding ceremonies, and for a good reason. The great focal range and optical image stabilization (producing sharp images) make these a preferred portrait lens at weddings or otherwise. The high image quality they produce, while shooting ceremonies from a distance, candid shots of guests or action shots of the first dance (with a creative background blur), make them the ideal lens choice.

On the longer end of the zoom range are the Canon EF 70-200mm f/2.8L IS III (preferred best Canon lens for wedding photography), Nikon AF-S NIKKOR 70-200mm f/2.8E FL ED VR (best Nikon lens for weddings), or the Sony FE 70-200mm F/2.8 GM OSS II (highly preferred best sony lens for portraits). 

2. Prime Lenses For Wedding Photography

Prime lenses are an exclusive lens choices for wedding photographers while

shooting weddings because of their superior optics, which allow greater control over the depth of field. The advantages of prime lenses are the faster apertures and shutter speed (up to two stops faster than the fast zooms!), smaller size, and lighter weights.

It’s great for close-up and wide shots as it allows wedding photographers to capture a wide range of emotions, moments (from the bride’s dress to the guests’ reactions), and specific wedding details. You can also use these lenses for various creative narrow depth-of-field shots that truly capture the essence of the occasion. So whether you’re shooting wide or close, there’s a prime lens that’s perfect for the job.

A. 20 mm

From the best Nikon lenses for weddings, the ultra-wide prime lenses are loved by photographers who want super wide lenses with fast apertures. Both the Nikon 20 f/1.8 and the Sigma 20 f/1.4 Art (in both Canon and Nikon mounts) are wide without a great amount of distortion and sharp. They’re solid, easy to use, and fast! You can try one of these as an alternative to the ultra-wide zooms to capture the entire wedding venue or the reception hall and get creative with your wide angle wedding photos.

B. 24 mm

The 24mm prime lens is a classic. Different models from Canon, Nikon, or Sigma all come in at a fast f/1.4 and are really sharp. Photographers who love shooting wide are going to love these lenses and the extra 2 stops they bring to the table, versus the f/2.8 zooms. The wide lens can help you capture group shots and candid moments – being really fast and able to draw in the available light.

C. 35mm

A 35mm lens is referred to as a normal lens. It’s wide without being too wide and great for capturing wedding spaces and groups. Again, the lenses from popular models with f/1.4 and f/1.8 are all sharp and easy to handhold throughout the day. Many prime shooters will carry two cameras with them at all times. One with a 35mm and one with an 85mm. Just those two lenses and you have a lot covered without a backbreaking amount of weight.

Popular lenses: 

  • Nikon AF-S FX 35mm f/1.8 ED 
  • Canon EF 35mm f/1.4L II USM 
  • Sigma 35mm f/1.4 Art DG HSM
  • Fujifilm XF 23mm f/2.0R WR

D. 50mm

There are those who love the 50mm lens for its simplicity and those who simply find it too “blah”. Whichever camp you fall into, there are some really excellent choices from Canon, Nikon, or Sony. The 50mm lens can be really great for portraits, capturing candids and getting ready images, as they allow you to document all the emotion without getting too close. And if you’re looking for some stunning bokeh wedding photography shots, these lenses might be just what you need! 

Popular lenses: 

  • Canon EF 50mm f/1.4 USM
  • Nikon AF-S FX 50mm f/1.8 
  • Sony FE 50mm f/1.8 Prime Lens 
  • Sigma 50mm f/1.4 DG HSM Art Lens for Canon EF

E. 85mm

Ideal for those dramatic portraits, the 85mm prime lens is one that many photographers are passionate about. They allow you to shoot from a distance, which helps to create a more flattering perspective. The amazing optics makes them a truly fantastic lens choice.

Considered among the best Canon lens for portraits and wedding photography, the Canon 85L f/1.2 II is known for its legendary smooth image quality, and slow autofocus. At just 1/3 stop slower, but with IS added, the Canon EF 85mm f/1.4L IS USM can be a wedding favorite for many years. From the best lenses for wedding photography Nikon comes its AF-S FX 85mm f/1.8 – an excellent lens in its own right. 

3. Macro Lenses

One of the must-have lenses for wedding photography – the macro lens. It allows you to get close-up shots of the bride’s dress, the groom’s boutonniere, and the beautiful flowers. There are a variety of macro lenses on the market, each with its own set of features and benefits. While some macro lenses have a wide focal length, which is perfect for getting group shots, others have a longer focal length, which is ideal for capturing close-up shots of specific details. No matter what your needs are, there is a macro lens that can always help you take stunning wedding photos.

A. 100mm

Many wedding photographers love having a macro lens in their bag to capture close-up and other detail shots. Offering a great balance of focal length and aperture, these lenses are ideal for capturing stunning couples portraits as well.

Popular lenses:

  • The Canon EF 100mm f/2.8L IS USM 
  • Nikon AF-S FX 105mm f/2.8 IF-ED VR 

B. 105mm

Another popular option, these lenses offer a slightly longer focal length and built-in vibration reduction for sharper images, with truly unsurpassed image quality and a very shallow depth of field. A few of these models are slightly heavier but truly worth the weight. You might become addicted to this ultimate wedding lens. 

C. 135mm

For those who need more reach than what an 85mm can provide, there are some great 135mm choices. From the best Canon lens for weddings, the Canon 135 f/2L has been around for many years; it’s still a small, light, sharp, and fast-focusing lens. An excellent addition to any camera bag. The Nikon version has been around even longer and suffers from slower autofocus. Especially for Nikon shooters, the Sigma 135 f/1.8 Art lens can be a good choice. While it is a beefy lens, the image quality is wonderful and provides an extra 1/3 stop over both the Canon and Nikon. 

D. 200mm

If you need something long and fast, these lenses are for you: The Canon 200 f/2L IS and the Nikon f/2 VR II are excellent lenses. Not for the faint of heart, these lenses tip the scales at between 5 and 6 pounds, roughly twice the weight of most other prime lenses mentioned here. They’re also the most expensive lenses on the list.

So why choose a brighter macro lens? Do you need one at every wedding? Not likely. But picture yourself in a dark church, where you know you’ll be relegated to the back. That 135mm is great but not quite long enough, and the 70-200 f/2.8 is not relatively fast enough. Bring in the big lens, and you can shoot even under the most challenging conditions. And when you’re done with the ceremony, and you have a couple you can’t wait to photograph, you can’t find a better-quality portrait lens than this one.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Couple shoot with our Kent based videographersWedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

How To Deliver A Great Best Man Speech, Wedding Videography

Posted November 14, 2023 No Comments
wedding videography wedding speech

The best man wedding speech is a huge part of the wedding videography so make sure yours is memorable. There are many areas to think about while preparing your speech; who is in the audience, how big is the audience, how long should the speech be, should I be telling jokes and so on.

Below we’ve listed essential best man speech tips on dealing with these questions and guidelines you can use to write your own speech.

Essential best man speaking tips

Do your homework and plenty of practice

Being prepared is the key to any successful wedding speech. Write down bullet points of you key message, jokes, quotes etc. Spend time revising the content of your speech using different tips from our blog, adding in literary techniques, noting tactical pauses and best ways to end a speech.

Once the wedding speech is written, spend hours practising it, the more you practise the less nervous you will be and the more natural you will sound. Don’t learn your speech off by heart, learn some key points and improvise around them. This will make you sound less wooden and monotonic.

Open by expressing gratitude

Thank the ones that made the day possible, the happy couple’s parents (single them out by name) and offer a toast to them for raising two fine people. Don’t forget to thank the audience as well. It’s a good idea to say something about how beautiful the bride looks and what a remarkable woman she is – this is guaranteed to go down well with everyone.

Introduce yourself to everyone

Many people at the wedding won’t know who you are. Briefly say who you are and why you’re such good friends with the groom.

Speak confidently and clearly

You know the groom better than most, so take the chance to introduce the real him to everyone. Talk slowly and clearly, taking time to pause and take deep breaths. Have a glass of water you can sip on during the wedding speech, to help calm the nerves and break up the speech.

Get a joke in early

Getting a joke in early will help relax the mood. Spend time preparing the right joke – funny but not offensive, something that will appeal across all age groups, and make sure you learn it by heart.

Self-deprecation can go a long way, so it might be something told at your own expense. The audience will expect the speech to be somewhat funny so starting strongly will help engaging the audience.

Tell a story

Every great man speech includes a story, which could be how you met the bridegroom or a funny incident which you both went through. You can also tell a story about when you realised your friend had found his other half, or about when your friend would complain about being single for so long. Tread carefully when telling these and don’t cross the line with them!

Stay away from controversial topics

Anything embarrassing or offensive should be avoided by all means. Although this is common sense, once you get up there with a mic in front of you and a crowd waiting to see what you have to say, the situation might be so tense that cracking a crude joke or sharing an embarrassing story may seem perfect to lighten the mood. You’ll be left with a frozen audience that doesn’t want to laugh at the expense of the bridegroom.

Best to avoid past relationships

Try to avoid talking about the groom’s past relationships or reveal what you thought of the bride when you first laid eyes on her. Winking at the bride with comments such as “looking forward to the honeymoon” is absolutely out of the question when writing your best man speech!

Keep it short

Ideally, a best man’s wedding speech should be no more than 1,000 words. The guests have already listened to the bride’s father and maid of honour speeches and are minutes away from eating the cake, so shoot for five minutes tops.

Summarise your friend’s good character

After the bulk of your speech, make sure you list the essential qualities of the groom which you have discovered over the years. You want the audience to think you’re a nice guy and convince the bride she picked the right man to marry!

End with a quote

Wrap everything you have said up nicely by ending with a quote, such as: “Giving a best man speech is a choice. And, these two people have clearly chosen!”

Propose a toast

It’s time to raise your glass and toast for a lifetime of happiness and love for the couple… or something to this effect.

Use these best man speech tips to deliver a powerful wedding speech people will remember for a very long time.

Best Man Speech – things to avoid

  • Inside jokes – you and a handful of people might find them funny, no one else will
  • Getting drunk – even though it may be tempting to calm the nerves beforehand
  • Panic and get too nervous – the key to avoiding this is to practice the speech until you really know it
  • Waffling – keep to 5 minutes of good quality content
  • Reading straight from an A4 sheet – take bullet points written on cue cards instead
  • Speaking too quietly or loudly – record your voice and play it back to yourself to hear what you sound like
  • Discussing complex topics – the audience will be left clueless if you talk about his latest PhD work

How to write a Best Man Speech – detailed guide

The Opening

Like any form of public speaking, you need to have your audience on side right from the beginning. Be confident. After all, you know the groom better than most in the room and your best man speech is the perfect chance to introduce him to everybody else!

  • Introduce yourself and say why you are best friends with the groom.
  • Outline your speech (briefly).
  • Feel free to improvise rather than sticking to the script you have prepared at home. Maybe something struck you as moving or funny during the ceremony. Mention it!
  • Praise the bride early on (personality, looks, etc.) to buy good will right from the start and set everyone she knows at ease.
  • Consider self-deprecation as it is something that will appeal across all age groups and it a great way to get a joke in early.

The main section of the speech

The important thing to remember is that the speech is not about you but the groom. Therefore, it’s okay if your best man speech paints a picture of your relationship with the groom but you need to concentrate on what a great guy he is, so everything you say has to revolve around that.

Be pleasant and nice and give your best man speech a flow. Every section and paragraph should run smoothly, jokes should be brief, and each story (you could also include other friends’ favourite memories, too) should reveal some more of the groom’s character and life.

The conclusion to the speech

So, by now you will have used all the funny stories and are ready to wow your audience with something emotional. You can say something about love and philosophise a little. It is also a good time to emphasise the love story of the bridegroom.

End your speech by saying how they complete eachother and how happy you know one will make the other. Your end to the best man speech should be as noteworthy as your opening comments so don’t fade away.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How META Augmented Reality Glasses Will Reshape Marketing Content

Posted October 30, 2023 No Comments
marketing content videos for business

Augmented reality has been used in isolated applications for decades, but the technologies needed to fully realize its potential have recently become available. At its core, augmented reality (AR) transforms a large amount of information and analytics into images or animations that are superimposed on the real world. Most AR applications are delivered via mobile devices, but delivery will be increasingly shifted to hands-free wearables such as augmented reality glasses. Augmented reality glasses can be used in videos for business settings by marketing content and marketers in different ways.

What Are Augmented Reality Glasses?

Augmented reality glasses bring the digital and physical worlds together. They are distinctive in a way that they can project a digital overlay directly into a user’s field of vision without requiring them to do anything. AR glasses project digital information onto the user’s field of vision to help them interact in real life.

Augmented Reality Glasses In Marketing Content

AR glasses provide a significant opportunity for marketers to explore different marketing strategies. “By leveraging technologies that allow marketers to control reality rather than perception, marketers can position their products in the best light possible,” said by Kolsky. In this era of technological advancement where people have the freedom to engage with the brands the way they want, Kolsky believes “Augmented reality is a great tool if it is properly used can be the best friend for the marketers.” AR glasses will be powerful tech which will have a significant influence on the way marketing research is conducted and the marketing content strategies. The AR glasses will enable marketers to access real-time information to make instant decisions. 

Data Collection Through Augmented Reality Glasses

Augmented reality glasses can gather multiple types of data which can be used by marketers to understand their target market and create a unique consumer experience. The AR glasses will have inbuilt cameras on the outer and the inner side of the glasses. The emotions of the user can be comprehended by eye expressions as they will signal the emotional state of the user. The movement of the eyeball can be captured which can provide useful information regarding eyeball movement behaviour. Eye movements are interesting in relation to advertising and more broadly because they provide useful information about patterns of visual attention. The surrounding environment of the user can be captured by the outer camera which will provide information about the user’s view like areas they will pass by, the billboards they will see, and the brands they will visit. The connection of AR glasses with smartwatches can provide marketers with information regarding arm movement for instance the speed by which the arm is moving or whether the user is holding something in their hands. It is rumoured that Apple’s upcoming AR glasses will be able to sense the figure’s gesture through a smartwatch.  Similarly, it is alleged that the iPhone will be used for all data processing in Apple’s AR glasses. Additionally, AR glasses can provide information to marketers about user lifestyles by tracking their routine activities. AR glasses will be connected to a smartphone through which video marketing content can gather data regarding the sites visited, time spent on those sites, and search history. The inbuilt mic in the AR glasses can collect speech data that marketers can use to understand the emotions of the user and their interests. 

Augmented Reality Glasses and Advertising

Augmented navigation is one of the workable uses of augmented reality glasses. AR glasses will be able to provide directions to destinations regardless of whether the user is walking, driving, or running without requiring them to open google maps on mobile phones. This real-time geospatial information can be used by marketers for pop-up advertisements of the brands nearby the specific location. These pop-up ads of the brands will be based on the recent search history of the user and their location on the following route. For example, if the user has recently searched for McDonald’s Big Mac and there is a branch of McDonald’s on the route he is taking, an ad can pop up on the AR glasses saying “Hey, Big Mac is waiting for you.” and providing the real-time information like no long ques, no wait time. To leverage the built-in mic feature of AR glasses, the user can also order a takeaway by replying to the ad without needing the user to make a call. 

Augmented Reality Glasses and Shopping

AR glasses can significantly enhance the user shopping experience while also collecting data which can be used by the marketers.  AR glasses could be used in retail stores by adding special tags on the products so when the user sees the product its price will be displayed on the lenses and if there is any promotions or discounts on the specific products the user will be notified on their lenses. During shopping AR glasses will be able to collect data regarding stores visited by the user, how much time he spent at each store, and the products he looked over. The user emotions could be analyzed so the marketers can gather data such as if the user liked the product or not and whether the discount attracted the user or not. Marketers can use this information to design their promotional campaigns and to improve shopping experiences. 

Augmented Reality Glasses and Customer Touch Points

There are various customer touchpoints at which marketers can improve the user experience through AR glasses. AR glasses could help advertisers show different ads to different people through billboards. Billboards will have the ability to show people personalized ads based on the user’s data collected as they look at the billboard with the lenses on. By this method advertisers will be able to show thousands of ads on the same billboard. AR glasses could be able to translate advertisements in real-time which could enable the user to understand ads which are not in their native language. For instance, if someone is using apple products, they will be shown other apple product ads on the billboard. Also, if someone has searched about apple products recently, personalized ads will be shown on the billboard according to their search history. This will help advertisers to collect data such as if the user has seen the full duration of the advertisement so in future improvements could be made. Additionally, AR glasses will be able to sense the emotional reaction toward the ad through facial reactions and eyeball movement captured by the inner camera. This will help marketers to know to which level people were able to resonate with the ad. 

Augmented Reality Glasses and Voice Control

AR glasses with a voice control feature could be able to listen and analyze your speech about the products you use such as if you are complaining about a malfunctioning washing machine. Marketers could use that data to send you pop-up ads about promotions and discounts on specific washing machine brands. It will enable marketers to target the right customer with the right product.

Augmented Reality Glasses and Day-to-Day Activities 

AR glasses could be used to buy groceries from supermarkets as the user can scan barcodes through lenses which will add products to the cart so the user will be able to see the total bill before checkout. Users can also check the substitute product’s prices, discounts and nutritional information by scanning barcodes through lenses. With the data collected by marketers, the users could be sent new deals, discounts and promotions about the products which are regularly scanned by the user. Based on the information regarding the products purchased by the user marketers can send notifications to them about restocking those items while informing the users of the nearby location of the store. Based on the user’s voice command AR glasses could help the user in finding the product easily by navigating the user to the aisle and sections. This will enhance the shopping experience of the customer.

AR glasses can track the user’s day-to-day activities. For instance, if a user is cooking while wearing AR glasses and they can watch cooking shows and recipes in real-time without touching any device and staying hands-free. With this information on user’s routine activities marketer will be able to send this user cooking-related ads as AR glasses would analyze the data and decides that the user prefers to cook and dine at home. This will enable marketers to gather behavioural data about the user to improve customer experience and target the right customer.

Augmented Reality glasses and lifestyle

If the user is health-conscious and has an active lifestyle. Since AR glasses will be connected to smartwatches, it will provide the user with real-time important information about their health like heart rate and blood pressure without requiring them to look over their smartphone or smartwatch. For example, the user regularly goes for outdoor activities for maintaining an active lifestyle. This will provide marketers with users’ lifestyle information like whether they go to the gym or like to run. Based on such information they will be able to target the right product to the right customer without misspending their marketing content budget. Also, this will enable marketing content to create unique customer experiences by designing a custom package according to the customer. For example, based on this information marketers can provide a digital guide for healthy food along with their main product. 

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