Posts Tagged‘video marketing kent’

6 Benefits Of Blogging On LinkedIn

Posted May 20, 2022 No Comments

1. Ready-made traffic

Got your own blog? Good. You will know that attracting readers can be tricky (even for professional videographers and bloggers) , especially in the early days. With LinkedIn you are part of a hive that’s 467 million professionals strong. There are people who want to read your content, and plenty of them. LinkedIn helps you reach them – and that starts with your carefully nurtured network of connections.

2. Boost your exposure (beyond LinkedIn)

Of course, LinkedIn allows your readers to share your content across their other social media channels. You could pick up traffic from Twitter, Facebook and all the rest – even if you don’t actively use those platforms yourself. Easy win.

Good posts with eye-catching headlines and a logical structure can earn your company tens of thousands of views. A post by the CEO of investment company adventur.es is a good example of just what blogging on LinkedIn can do for your brand.

3. Get ranked in Google fast

LinkedIn holds phenomenal clout with the search engines. Publish your content and Google will pick it up pronto. That’s excellent news if you’re writing a piece in response to the latest big story in your industry. When the value of your content lies in its timeliness, LinkedIn will help you maximise the opportunity.

4. Build credibility and gain trust

Links to the latest content you publish on LinkedIn are added to the top of your profile. That shows any visitors checking out your profile that you are engaged, knowledgeable and confident enough to make your opinion heard. Ideal for picking up one or two extra credibility points.

5. Drive traffic to your blog

Just because you’re publishing on LinkedIn doesn’t mean you can’t include links in your content that direct readers to your own website. In fact, why wouldn’t you?

6. Built-in analytics

LinkedIn shows you how many times your content has been viewed, how many shares it’s generated and how many comments readers have felt compelled to leave. That’s useful in any marketer’s book. Especially if you fancy comparing the data with your own blog’s analytics to see which content is working best on each platform.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Will 8K Be The Future? Will It It Help Video Production

Posted April 25, 2022 No Comments

Should you consider an 8K TV? Are they the best tv’s out there? In a word: No. In two words: Not yet. You’re better off getting a high-quality 4K TV for far less money. It will look better with 99.9% of the content you put on it. That said, 8K is here, and it’s not going away, so it’s worth taking a closer look. You’ll need to look very close, as those pixels are tiny. Now this may increase your video production by using the 8K tv to show your product.

Eventually 8K will be far more mainstream. Does this mean your 4K TV is already obsolete? Should you wait to buy a new TV until 8K prices drop?

This shows the relative number of pixels in each of the major resolution formats. Not actual size of course; this is a chart not a visual representation (though it is to scale if you click on it).

Is it worth buying an 8K TV?

Here’s a quick summary of our current thinking regarding 8K TVs in early 2022.

Unless you have money to burn, don’t even consider buying one right now.
From what we’ve seen, there’s little, if any, image quality improvement over 4K TVs.
To get the most out of any 8K TV, you need actual 8K content (and there basically isn’t any).
In the next few years 8K TVs will get cheaper and perhaps actually be worth considering.

To reiterate, one of the biggest reasons 8K TVs are not as amazing as you might expect, besides their price ( less money to spend and more for your video production) is that there simply aren’t any 8K TV shows or movies to watch on them. The best you can get in most cases is 4K, so all those extra pixels of an 8K TV won’t be used to their fullest potential.

Now that you’ve slid your wallet back into your pocket, sit back and soak in everything there is to know about 8K TVs today.

What is 8K, and is it better than a 4K TV?

A traditional HDTV from a few years ago is 1080p, which means it has 1,920 pixels horizontally and 1,080 vertically. Many digital cinema projectors — the ones in movie theaters — have a resolution of 2,048×1,080. Because it’s common in Hollywood-speak to only refer to the horizontal resolution, they call that “2K,” ( so, not to good for your video production) but it’s basically the same as the HDTV 1080p you have at home.

The term “4K” comes from the digital cinema side, too, with a horizontal resolution of 4,096, hence “4K.” However, on the TV side, manufacturing efficiencies meant we got double the horizontal and vertical resolutions of 1080p HDTV, so 3,840×2,160 pixels. Everyone colloquially calls this “4K,” though the technical term is Ultra HD. This has four times as many pixels as 1080p HD.

Which brings us to 8K. You guessed it: twice the horizontal and vertical resolution of 4K, for a whopping 7,680×4,320 and 33,177,600 total pixels. Not only is that four times the resolution of 4K, that’s an incredible 16 times more pixels than 1080p. Or to put that differently, you could put 16 full-resolution 1080p videos on an 8K screen at the same time with no loss of quality. I’m not sure why you’d want to do this, but hey, why not?

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What Are 360 Videos? Your Video Production?

Posted April 21, 2022 No Comments

Videographers might not be familiar with what 360 videos is, but they have likely seen it before.

It’s the type of spherical video that surrounds your entire view and captures every direction at once.

The technology behind this kind of footage has been around for years, but recent advances to smartphones and VR headsets have made this form of recording easier than ever.

What Is 360 Video?

Recording 360-degree videos can be tricky – if you do not use the right equipment, your camera may have blind spots that cannot be seen in the final product.

This is accomplished by recording the video with multiple cameras and stitching it together.

It’s possible to look up and down at once with 360 video. There are many different ways that people can take 360 videos – by using specialized equipment or just their phone camera.

It can be watched on any device and is used in VR (virtual reality) headsets to allow the viewer to explore or experience the content as if they are there.

But what exactly does this mean? How does it work? Let’s find out!

360 Video Formats

There are many different formats for 360 video ranging from mono to stereo to multi-camera setups.

The most popular type of camera used for 360 videos is an omnidirectional rig (ODR).

How To Watch 360 Degree Video?

Do you want to watch 360 degree video?

Watching a 360-degree video is not the same as watching normal videos on your phone. You need to use VR glasses or download an app that allows you to watch it on your TV screen.

In order for these types of videos to work properly, viewers need to download a special app that allows them access.

If you don’t have either of these, then the next best thing would be googling “360-degree video player” and finding one that works for you.

Why Should I Be Interested In 360° Video Now?

360° cameras are now more affordable than ever and the quality of footage is better than in previous years.

They’re a great way to capture memories, preserve moments that take place away from our screens, or even for those who want to be able to share their life with friends and family all over the world.

Since the beginning of time, humans have been in pursuit of knowledge. As technology has advanced, we have found ourselves with greater access to this knowledge.

This surge in information is now happening exponentially and at a blistering pace—so much so that people are struggling to keep up with what’s happening around them.

The 360° is an immersive video format that has been around for a few years. However, it’s just now gaining popularity with the release of affordable 360° cameras and VR headsets to make viewing these videos more user-friendly.

You can shoot them on your phone or use a device like Ricoh Theta which is small enough to bring anywhere you want! They’re perfect for travel, vacations, concerts and even weddings.

This type of content is perfect for advertising products as it makes viewers feel like they’re experiencing them firsthand with no barriers between themselves and whatever is being shown on screen.

It also has other potential uses such as showing off an event or venue before it opens its doors to guests.

Publishing Your 360° Video Content

It is time to start publishing your 360° content. The days of just posting a video and leaving it there are over, so I’ve compiled some tips for you to get started.

-Plan out the weeks ahead and post on specific days or topics in order to build up an audience -Use hashtags like #360Video or #VRVideo in order to reach a

wider audience -Engage with your viewers by asking questions and having fun with them via social media such as Facebook Live or Instagram Live!

The way you create and publish your 360° content is just as important as the quality of the photos.

If your images are poorly edited, there will be a lot more work to do in post-production which can lead to less than stellar results.

It’s best to use high-quality editing software such as Adobe Photoshop or Lightroom for raw photo editing and then enhance them with other digital tools like filters, textures, overlays, etc.

Stitching 360° Video

It might be hard to find videos like this, but they are out there.

I’ve been learning about stitching and how it can make these videos possible. In the past few months, I have come across more interesting articles on stitching and learned new things with every one of them.

How can you stitch a 360° video? How do you create an immersive experience for the viewer? These are questions that we will answer in this post. We will go through the steps of stitching, what gear to use, and how to edit your footage so it’s seamless.

If you’re into filmmaking, then 360° video is a must. This article will help you understand the basics of stitching and offer some tips on how to make it work for your next project.

What if you could stitch together images and video from all 360° around you? That is the idea behind stitching.

This blog post will go over what stitching is and how it works as well as some of the different uses for stitching.

The Best Youtube 360 Videos For Your Video Production

You’ll have so much fun watching this one because it feels like you’re right there with him as he tries

There are many different types of videos to choose from, but some people have had trouble figuring out how to watch them in VR mode.

businesses looking to reach their target audience with innovative content strategies.

They can explore different perspectives within the video and even follow objects without moving from spot on the screen.

If you have one of these devices then YouTube is an app just for this type of viewing, YouTube 360 Video Player . So go ahead and check it out!

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Influential female filmmakers

Posted April 7, 2022 No Comments

First Female Filmmaker

Alice Guy-Blaché is said to be the first female filmmaker and she started her career back in 1894. Alice was a secretary in a French camera manufacturing company. After the release of her first film (La Fée aux Choux in 1896), she got promoted to Head of Production. 10 years later she moved to the United States with her husband. Alice and her husband found the Solax Company, an American motion-picture studio, where

First Oscar-Winning Female Filmmaker

Kathryn Bigelow Directed the film The Hurtlocker (2008). Up until today, she has won 85 awards including an Emmy for respectively Exceptional Merit for Best Film. Also her head-on expression of violent realities. Bigelow started off as a painter but entered the graduate film program at University. With her fierce belief in the power of the film production Kathryn hopes to wake up and inspire her audiences to take the issues featured in her movies. She remains humble and often mentions her valuable team. Honesty and reality is what Kathryn likes to express most in her films which is why she aims at safeguarding the spontaneity.

First Female Superhero Filmmaker

Someone who pushed the trend of “filmmaking feminism” even further is Patty Jenkins and she received the title of ‘first female director of a superhero film’. Jenkins persuaded the manager of the company, to provide her with film training in return for working on set and this led to Jenkins operating as a cameraperson for the next 10 years. Then it was in 2003, Jenkins directed her first movie Monster.

First ‘Bold’ Female Filmmaker

Another female filmmaker who’s greatly valued is Sogol Ashar. Afshar is an Iranian filmmaker. Living in London whose compelling work comes from her love of fine art and she has a strong connection with female empowerment issues and created a commercial for the Fawcett Society.

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Use Video Marketing To Generate Leads And Conversions

Posted March 17, 2022 No Comments

Okay… So videographers love watching videos, but you may be wondering, “Can Video Production really improve my company?”

According to Oberlo…

87% of marketing professionals use video as a marketing tool.

88% of video marketers are satisfied with the ROI of their video marketing efforts on social media apps.

Video marketers get 66% more qualified leads each year.

Eight out of ten people say they have purchased software or an app after watching the brand’s video.

According to Campaign Monitor, “Video can increase open rates by 19% and click rates by 67% .”

What is Video Marketing?

Video marketing / video production uses videos to market or promote your product, and brand and increase engagement. You can post your marketing videos on your website, and blog, social media channels, and email marketing campaigns.

There are several types of marketing videos and including the following:

Demo Videos

How-To Videos

Event Videos

Interviews

Testimonials

Some of the benefits of video marketing include…

Generates leads

Increases conversations

Increases your marketing email open and click-through rates

Helps tell your business’s story

Improves understanding of your product, service, or brand

Allows you to be on the second largest search engine

Increases your website’s search rankings

However, as with any marketing, it must be done correctly to see a good return on investment and here are three tips to help you create effective marketing videos.

A Video Marketing Strategy

If you want to see results, and you need to have a plan. You need to…

Establish your goals for each video. Are you trying to build awareness, attract new customers, engage existing customers, or something else?

Find your target audience – You need to determine who your target audience is and where you can see them.

Determine your CTA – Any type of online marketing needs to have a call to action to be effective, social media marketing and video marketing. A call to action should align with your goals.

About Our Video Marketing Agency

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

The Benefits Of A Mirrorless Camera For Video Production?

Posted March 10, 2022 No Comments

Mirrorless cameras are rising in popularity. As their technology improves, many professional video production company’s / videographers are opting for these cameras over DSLRs. What makes the mirrorless camera so popular today? Featuring large sensors, interchangeable lenses, and manual controls, mirrorless cameras offer many advantages of a DSLR but without the bulk.

They manage to maintain smaller size by eliminating optical viewfinders and flip-up mirrors. Here are seven benefits of mirrorless cameras.

They are smaller

Almost without fail, the biggest factor you’ll consider when comparing mirrorless cameras with DSLRs is size.

Mirrorless cameras can be more compact cameras because they don’t have a mirror box. These smaller dimensions make mirrorless cameras a great option for journalists short on space.

Naturally the size depends entirely on the model you buy. You can get small micro four thirds cameras that are pocketable. You can even get large full frame mirrorless cameras that aren’t all that different to a DSLR.

They are lighter

As with size, the lighter weight can also be one of the mirrorless camera’s most significant benefits.

Without the heavy mirror box, mirrorless cameras can be lighter than DSLRs, relieving your shoulders and neck of the strain you get carrying around a heavy DSLR.

Once again, a mirrorless camera’s weight all depends on the sensor size. But a DSLR camera will typically weigh at least 300 grams more than its mirrorless equivalent.

That may not sound like much but most photographers want to reduce weight as much as possible, especially if they’re likely to be out and about with their camera a lot.

They are quieter

DSLRs make that telltale shutter sound that tells you when the mirror has swung to admit light.

Without a mirror, mirrorless cameras can be almost silent, depending on the mode selected. They’re significantly quieter than DSLRs, which is a huge bonus when you’re photographing a wedding ceremony or a cathedral.

They have high quality electronic viewfinders

The live electronic viewfinders found on some mirrorless cameras have proven to be exceptionally handy.

Replacing optical viewfinders on DSLRs, electronic viewfinders can provide a live preview of how images becoming recorded. This means you can see and correct the results of exposure and white balance before you actually shoot. This is particularly handy for long-exposure night photography.

The top brass of mirrorless cameras come with impressive OLED displays for their viewfinders, which deliver high resolution and a bright, detailed scene.

Even better, you can often customise screen info, enable a magnified view to help you manually focus, or show a live histogram while you’re adjusting settings.

Electronic viewfinders are hugely beneficial for videographers because they actually work! The optical viewfinders in DSLRs are virtually useless, whereas EVFs continuously show the scene while you’re recording.

They’re unassuming and non-threatening

Unlike DSLRs, mirrorless cameras don’t look so professional and daunting. This often makes portrait subjects more relaxed and natural.

They’re also handy when you want to subtly capture street photography or sights where professional cameras are typically forbidden or require a permit.

More autofocus points with a greater spread

Because there’s no mirror in the way, mirrorless cameras tend to have a higher number of focus points, which can be spread across the whole frame.

This is a special advantage of mirrorless cameras, meaning you have much greater control over which area of the frame you want to focus on.

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Top 10 UK TikTokers of 2022

Posted March 3, 2022 No Comments

There’s no debate that TikTok (A video production app) has a hold on the world because it has over 1 billion active users (also known as videographers) and it’s also filled with tons of amazing video marketing content creators.

In this blog post, we’re sharing a list of the Top 10 TikTokers of 2022 who are based in the UK. Our list includes the most popular influencers on TikTok and doesn’t include celebrities, thought leaders, and brands.

So to identify the top-ranked TikTok Influencers in the United Kingdom by Followers and Engagement Rate we used, an Influencer Marketing Platform. Here’s a countdown to position number one, the top TikTokers in the United Kingdom with the largest number of followers.

1) Kyle Thomas

31.2M followers

Kyle Thomas is a British social media influencer who first rose to popularity on the video-sharing platform TikTok and since has grown to become one of the most popular creators in the UK. He often posts about his wide variety of rescue animals, as well as lip sync videos and comedy videos.

2) Mks Tomas

19M followers

He is famous for quickly creating eye-catching videos called Transition videos. Many people like the transitions he create in his videos which is very hard and time-consuming for a normal person to create.

Video Production on steroids!

3) Abby Roberts

17.4M followers

Abby Roberts is a popular TikTok beauty influencer. As per her interview with Insider, she is planning to move to Los Angeles to expand her business and to launch a YouTube beauty show. What a skilled videographer!

4) Jamil And Jamel Neffati

17M followers

Jamel & Jamil are famous twin brothers who got popular over Tik Tok (video production app). They are known for their amazing looks, cute smile, and got fame for posting comedy video clips, performing lip-syncs on TikTok. They have even earned the precious badges for being an ace TikTok comedian.

5) Shauni

16.4M followers

She is a young and emerging star, who is just 21 years old. Her toy videos have received millions of views and she was promoting weight loss. Shauni also spreads body positivity over on her Instagram account. She is an influential videographer!

6) Jeremy Lynch

16.3M followers

The F2Freestylers, also known as The F2, are a British freestyle football duo comprising former amateur footballers Billy Wingrove and Jeremy Lynch. They are best known for their YouTube channel which has over 13 million subscribers.¹

Jeremy is a British football freestyle and he joined Billy Wingrove to run the popular F2Freestylers Ultimate Soccer Skills Channel on YouTube. One of his most popular comedic videos shows him recreating glitches from the video game FIFA in real life and he has made videos with some of the world’s greatest soccer players, including Cristiano Ronaldo, Robinho, and Nani on TikTok.

7. Holly H

16.2M followers

It is said that Holly is the UK’s biggest TikTok star. She has over 16M followers and videos amassing billions of views. Her approach to TikTok and social media is one that inspires a global audience of young fans. Which include the likes of Selena Gomez and Justin Bieber!

What a video production powerhouse!

8) Joel M

16.1M followers

Magician and TikTok content creator who is recognized for sharing card tricks on his self-titled account. He began practicing magic at 6 years of age and would go on to perform in local restaurants because his videos have received more than 257 million likes on the platform.

9) Evie Meg

14.3M followers

Evie Meg is a famous Tik Tok star, YouTuber, and Social Media Influencer. She is immensely popular across the world. Evie Meg is successful despite suffering from Tourette Syndrome and she has been posting videos raising awareness about her condition. While filming her different tics, and how it affects her day-to-day life. Because her fans and other TikTokers with the same condition have praised her ability to laugh off awkward interactions and for her informative clips, she has grown to ignore any hate.

10) Rhia

13.7M followers

Rhia is an influencer featured by the likes of Nickelodeon and CBBC. Boasting 12m fans and making her hugely influential in the toy space. Having joined TikTok in 2017, she possesses the experience and creativity, and personality to deliver the insights brands need to win big on TikTok.

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5 Tips For Videographers To Capture Beautiful Landscape Footage For Video Production

Posted February 28, 2022 No Comments

Whether you’re shooting for your latest narrative or documentary feature or looking to get some beautiful shots for your travel blog or a video production landscape footage can be both challenging and fun. Let’s look at five key practices to help ensure you as a videographer capture the best and most beautiful landscape footage possible for your next post on a video marketing website.

1. Mind the Horizon and Your Composition

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When setting up your shot, your first composition decision is going to be where to sort your horizon line. If you follow the rule of thirds (more on the concept here), you have some options. You can put the horizon on the bottom line if you’d like your viewer to focus on the sky. You can put the horizon on the top if you’d like to focus on the land. Plus can also put the horizon down the very middle to create symmetry.

Whatever you choose, feel free to experiment. However, unless you’re going for a canted-angle look, be sure your tripod or stand is accurately calibrated to the ground, or your horizon line could look uneven.

2. Check the Light and the Clouds

As the greatest light source there is, the sun’s position can drastically change your landscape footage in many ways. For science geeks, it’s fun to note that the sun even affects night shoots. However, during the day, you can use the sun as part of your landscape footage by either shooting with it at your back, or shooting into it. You can also utilize the high noon sun to temporarily shoot without shadows, or use dusk or dawn light to get fantastic new colors.

Also keep an eye out for clouds and try to find ways to incorporate them into your compositions. Shooting time-lapse footage (more on that below) can add great dynamism, and it can add to your framing by creating beautiful counterpoints to the land below.

3. Vary the Focus

From there, you have compositional options for objects in the foreground, middle ground, and background. If you’re not familiar with those terms, here’s a great article that breaks down the multiple composition planes. To really utilize all three, consider putting objects in the immediate foreground just barely on the edges of the frames to provide perspective. Find shots that have interesting features in the middle ground as well before opening up into the wide background across the horizon and sky.

You can also experiment with depth-of-field and where you set your focus between the foreground, middle ground, and background. Add ND filters to help you stop down to get shallower DOF too. You can also try rack-focuses to move the focus across the landscape (here’s a good article on that).

These tips so far will help your video marketing agency or video production company grow and like one of our previous blogs says one day u might be able to make money off of this.

4. Find or Create Movement

Perhaps the greatest trick you can use for your landscape videography (for a videographer) to distinguish it from your regular landscape photography is to add or create movement. You can start by using simple pans and tilts. A pan that starts on an object close in the foreground then reveals the wide landscape in the background is a great approach. It also helps to find movement even in a static frame. A car running down a highway or people moving across the screen will add more visual information for viewers to latch onto and will make your video marketing grow.

From there you can add other types of movement utilizing sliders — or even create movement on your own by using time-lapses including clouds, shadows, and the sun. Check out some more camera movement tips and tricks below.

5. Consider Time-Lapse

Time-lapses are a great way to really capture the majesty of the outdoors. To take a time-lapse, you have a couple of options. First you can simply record footage for 10-12 minutes (or longer), which you can speed up in post. However this takes up a good deal of card and drive space. You can also use an interval meter to take a series of photos over a set period as well.

If you’re a new videographer or blogger then it might take some time for it all to catch on. One day you might even be doing it in your dreams.

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Video Production Companies, 12 Most Exciting Cameras 2022

Posted January 7, 2022 No Comments

The photographer’s curse is that, no matter how good your current kit is, a crucial missing piece is just around the corner. Yes, your camera is better than almost every photographic tool from the past 150 years, but the cameras of 2022? They’re destined to hit ‘Peak Photography’. Elevating your almost-great Instagram feed to new heights. Video Production Companies and videographers in Kent will be glad with the upcoming cameras in 2022.

Even when we know it’s a mirage that somehow doesn’t dampen the fun of camera future-gazing. And there are good reasons to believe that 2022 will be another great year for camera launches. Aside from the realities of chip shortages, we have fully-cooked mirror-less systems from Canon, Sony, Nikon and Panasonic.

Against all odds, 2021 was a vintage year for new cameras, even if that hasn’t yet been reflected in shipments and sales. That momentum is likely to continue into 2022, with the year looking particularly exciting for hobbyist shooters. Now that the big players have established their pro bodies.

The 12 most exciting cameras of 2022:

12. Leica M11

Leica cameras are mainly exciting to those with bulging Bitcoin wallets. The Leica M11 isn’t yet official, but it’s an almost-certainty given recent leaked images.

The latest whispers from the likes of Leica Rumors suggest the M11 will have a new 60MP full-frame sensor, with modes for snaps to help manage your file sizes. More controversially, it seems Leica will be removing the baseplate design that’s been a staple of M-series cameras since 1954.

11. OM System camera

Aren’t Olympus cameras dead? Yes, officially deceased since the announcement in October that the new owners of Olympus’ imaging arm would be releasing models under a fresh ‘OM System’ brand. However, the spirit of the company, whose cameras date back to 1936.

The company has promised that it’s “developing a new interchangeable lens camera” for the Micro Four Thirds system. Interestingly, OM System says it will improve image quality “through the use of computational photographic technology.” This is slightly ironic, given that Olympus effectively blamed smartphones for the demise of its cameras.

Not that OM System will be entirely new to computational photography. Olympus cameras have previously pioneered software tricks like Live ND, which composited multiple images in-camera to create a slow-shutter effect. And it’s this heritage that OM System is planning to build on with its new release. What will the camera look like? It’s not clear yet, but there’s a clue at the bottom of the image above.

10. Nikon Z f

The least likely camera in this list to see a 2022 launch is also one of the most exciting. The formula demanded by Nikon fans is simple. Take the glorious design of the Nikon Z f and apply it to a full-frame mirror-less camera. Then call it the Nikon Z f and start printing money.

The good news for those hoping for a Nikon Z f is that sales of the Z fc appear to be strong. In July, Nikon released a statement warning of delays to Z fc shipments due to demand outstripping supply – although it’s possible this was also due to reduced production capacity. A 2023 launch is perhaps more likely, but Nikon could surprise us.

9. DJI Mini

For many photographers, drones have taken one of the hottest contested spots in their camera bags. A drone’s ability to combine unique angles with increasingly impressive quality.

A 4K drone that’s about the same size as a mid-range zoom, the Mini 2 is ideal for roaming photographers and YouTubers. Having been released in November 2020, it’s also potentially due an upgrade in 2022.

A Twitter account called Deals Drone, has confidently predicted that the DJI Mini 3 will be launched in April 2022. This isn’t based on any particular leaks. But a DJI Mini 3, with new features like a mode and Active Track focusing, would certainly be a welcome arrival. And given that the DJI Mavic 3 has now launched, our money is on that happening sometime in 2022.

8. Panasonic GH6

A dead cert for a 2022 release, the Panasonic GH6 has already been officially announced.

Strangely, we saw a Panasonic GH5 Mark II arrive this year, but that camera is aimed more at live-streamers. The true successor to the classic Panasonic GH5, which landed way back in January 2017, is the GH6, and it’s shaping up to be another popular choice for those who have been priced out of full-frame video cameras like the Sony A7S III.

7. Canon EOS R5c

Sorry, Panasonic – the GH6 might turn out to be a real zinger of a camera, but it doesn’t quite match the prospect of a video-focused version of the Canon EOS R5. That’s exactly what we’re expecting from the Canon EOS R5c, which is now rumored to be launching “in the first quarter of 2022,” according to the reliable Canon Rumors.

6. Alice Camera

The Alice Camera is an exciting prospect for a few reasons. Firstly, it’s a new camera that hasn’t been made by the traditional photography stalwarts. But it’s also bringing genuinely new ideas to the table, thanks to its combination of Micro Four Thirds hardware, computational photography and a mount for your phone.

The idea is simple: bring the slick menus, connectivity and multi-frame processing of smartphones to a mirrorless camera with a larger sensor. The Alice Camera wants to be the choice for creators who are looking to upgrade to a more powerful system for video and photos. Its maker thinks traditional cameras are stuck in the past when it comes to interfaces and social media uploads, and it has a good point.

It’s fascinating stuff that we’re looking forward to trying out when it makes its belated bow this year.

5. Canon EOS R1

The EOS R1 will be a mirror-less equivalent of its 5D-series DSLRs – all-rounders that are suited to pretty much any shooting situation. So far, the only speculation is that it could have an even higher resolution than the EOS R5.

4. Nikon Z30

The arrival of the Nikon Z fc in June somewhat dampened previous speculation about a new entry-level mirrorless camera, which the rumor mill tentatively called the Nikon Z30. But according to Nikon Rumors, a camera that sits below the Nikon Z50 and Nikon Z fc is still en route, and we’re penciling it in for a release in 2022.

Of course, the global chip shortage could intervene, but there is a definite gap in Nikon’s camera lineup for an affordable, beginner camera. In January this year, it surprisingly discontinued DSLRs like the Nikon D3500, which has historically been a popular choice for anyone looking to upgrade to their first ‘proper’ camera.

3. Sony A7R V

Baffled by the absence of Sony cameras in this list so far? There are a couple of reasons for this. First, it’s been a stellar year for new Alpha launches, with the Sony A1, Sony ZV-E10 and Sony A7 IV all arriving in 2021. Rather than launch a new Sony RX100 series compact camera, it also launched the Sony Xperia Pro-I smartphone.

But another major factor is the global chip shortage, which is rumored to be pushing back Sony’s camera launches for 2022. The two cameras in its lineup that are in need of refreshing are the high-resolution Sony A7R IV and sports-focused Sony A9 II. And sure enough, the two big rumored launches for 2022 are the Sony A7R V and Sony A9 III.

Both are highly anticipated by pro snappers, but we think the Sony A7R V is the slightly more exciting prospect. There have been wild rumors about its possible specs, including video powers, 20fps burst shooting and a new flip-out screen. But we’re trying not to get too excited, given that Sony Alpha Rumors thinks new Sony cameras will arrive in 2022 at the earliest.

2. Fujifilm X-H2

While Canon, Sony and Nikon have all focused their attention on full-frame mirrorless cameras, Fujifilm has been quietly refining its line of X-series cameras. These offer a blend of size, power and affordability that remains a fine alternative to full-frame powerhouses. In 2022 the range is expected to move into its next generation with the Fujifilm X-H2.

The long-awaited successor to the Fujifilm X-H1 from 2018, the X-H2 is likely to deliver a new, stacked APS-C sensor for a boost. Stacked sensors, which have appeared in recent flagship full-frame cameras like the Sony A1, Canon EOS R3 and Nikon Z9, offer faster read-out speeds than backside-illuminated chips.

1. Canon EOS R7

It’s been fun watching Canon, Sony and Nikon duke it out this year to see who can make the best, money-no-object mirrorless camera. But not many car enthusiasts own McLaren supercars, and the likes of the Sony A1 and Canon EOS R3 are similar propositions. In 2022, it’s time to see some of that technology filter down to a more affordable camera for the masses.

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6 Reasons Why Video Marketing Is Important Than Ever

Posted January 6, 2022 No Comments

It’s well known that content marketing is an effective way to build your brand and reach your target audience. In fact, according to a report by Demand Metric, 83% of marketers say that video is more important than ever. This is reflected by WYZ Owl statistics which show 87% of businesses use video Production as a marketing tool. In this article, we’ll take a look at what Social media video production content marketing is, as well as give you some great video marketing agency ideas.

What is Video Marketing Agency?

Video marketing agency is when brands produce Social media video production content to raise their profile online. social media video production is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live video, or self-hosted video.

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.

The great thing about video production is that it is becoming easier and easier to do effectively. The number of options marketers have mean there really is something for every business, even those without traditional video recording or editing skills.

Here are five reasons why video content marketing is more important than ever.

Videos are a Great Way to Explain Your Product

Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZ Owl, 94% of marketers say using video content has helped increase user understanding of a product or service.

Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

Check out this video by Dropbox which is a great example of how a video content can be used to effectively explain what a product is all about.

Videos Have a Good Return on Investment

The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos. Nonetheless, 83% of WYZ Owl survey respondents say video gives them a good return on investment.

You may think of social media video production as being expensive and time-consuming to produce. But there is plenty of technology out there which makes it possible to create good video fast and without a large budget.

Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software solutions like Video Scribe and Doodly make it easy to create engaging explainer videos at a low cost. Spending less when you produce your videos means it’s easier to get a positive ROI.

You Can Use Video Production in a Variety of Ways

Marketers have plenty of options when it comes to how they use social media video production content. This means it’s easy to find a method that fits in with your company’s marketing goals. While YouTube is the obvious place to start when creating videos, here are some of the other options you could use:

Most social media platforms including Snapchat, Facebook, Instagram, and YouTube allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick and cheap to create and they speak directly to your audience. For stories to be effective, you’ll need to have—or be building—an audience on social media.
Live video has grown in recent years with industry giants like Facebook, YouTube, and Twitch all offering ways for businesses to stream live content. Live video can be effective. Facebook said that live streams get six times as many interactions as regular videos.
Webinars are a great way to use social media video production to interact directly with your potential customers. They can be used to answer specific questions customers may have about your product, or to teach the audience something about your industry, thereby establishing yourself as an authority. Software like Go To Webinar or Livestorm makes it easy for businesses to put on (or even automatise) webinars. Check out one of the webinars we have created at Act! on how to create landing pages to generate more leads from your website.

Another innovative way of using video is on a one-to-one level. Marketers can record and send quick messages to follow up on purchases or inquiries. This can improve the customer experience.

Just like technology has made it easy for businesses to record a video, it has also made it incredibly convenient for people to watch video content. There are a ton of stats that illustrate this point. Here are some of the most compelling:

In 2017, the official YouTube blog said people watch over a billion hours of YouTube content every single day.
Earlier this year, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without.
Digiday says Facebook has over 8 billion video views a day. Interestingly, 85 percent of these are viewed without sound.

If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.

Videos are Great for SEO

video production Video — Videos Are Great For SEO

Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.

Here is an example of this in action. When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.

In this instance, of the three results, one is for video editing app Filmora. Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.

As well as potential exposure on Google, videos will also appear when people search for things on YouTube. This is significant as in 2017, Moz and Jump shot found YouTube had the third highest share of the U.S. search market, after only Google.com and Google Images.

Wrapping Up

Video is a great way for marketers to reach people. It is easier than ever before for businesses to create and share high-quality social media video production content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

About Our Video Marketing Agency

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We are still an active video marketing agency. Video production company London, Video production agency Kent.