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Videography Algorithm Updates For Social Platforms

Posted April 7, 2023 No Comments

Are you worried that your marketing content will suffer even worse reach and engagement than it did in 2022? You’re not alone. 80% of social media videography/video marketers say that their top strategy is to increase engagement across all channels.

Don’t fret — In this blog post, we analyze the different algorithms for all the major platforms in 2023 (Facebook, Instagram, Linkedin, Twitter, TikTok, Pinterest and YouTube) and we provide actionable tips on how to get the algorithm to work for you, instead of against you.

We’ll be keeping this article updated all year with news, tips, and tricks to help you master organic reach in 2023 and beyond.

Paid social media traffic is critical for many businesses and brands, but organic traffic is the white whale: it’s free, fosters loyalty, and builds community. Since you spend so much time on your content, you want as much free reach as you can get.

What are social media algorithms?

A social media algorithm is an automated calculation that decides which social media posts make it to the top of your feed and which don’t. In that sense, the social media algorithm actually makes sure you only see posts that would interest you at the top of your page.

Overall, the top factors in most social media algorithms in 2023 are:

  • The amount of engagement that piece of content has received (especially within a short time frame)
  • How much you tend to engage with that creator’s content in general

Let’s dive into the social media algorithms of 2023!

1. Facebook Algorithm

With 2.5 billion active monthly users, Facebook is still the top social media platform in terms of users. However, this social media giant takes a lot of heat from businesses because of how difficult it is to get organic reach with a business page (versus a regular user profile).

Let’s look at how business-related content can make it into users’ organic social media feeds without utilizing a business page to post content.

Posts by users’ friends in groups show up far more often in the newsfeed than ever before. You can build up friendships and a following to discuss business, right from your personal account.

How the Facebook algorithm works

Here are some of the defining factors of this social media algorithm:

  • Prioritizes content from friends and family members over businesses
  • Heavily prioritizes content from people you engage with (people whose posts you comment and like on, or whom you message)
  • Prioritizes number and length of comments
  • Prioritizes number of reactions and variety of reactions
  • Shows both recent content from your top friends and highly engaged content from friends that you personally engage with less often
  • Content types you engage with most frequently will be shown most often. If you engage with video more, you will see more video in your Feed

Updates for 2022 & 2023

The most significant updates for 2022 & 2023:

  • The Facebook algorithm prioritizes posts in Groups and Events. Their redesign puts more emphasis on these, as they are “the two biggest reasons people visit Facebook every day.”
  • Hashtags: Facebook has implemented recommended tag listings for when you’re composing a post.

Tips for winning on Facebook in 2023

Here are some ways to get the Facebook algorithm on your side in 2023 (aside from running paid ads).

  • When applicable, use your profile as a business owner or start an employee advocacy program.
  • Set posts to ‘public’ to gain traction with followers.
  • Ask questions to inspire engagement.
  • Post content that encourages meaningful, lengthy comments (not just “Nice shot”).
  • Utilize Facebook video (doesn’t have to be live!).

2. Instagram Algorithm

When it comes to engagement, Instagram is light-years ahead of Facebook. Brands’ content on Instagram gets a 1.6% engagement rate. Let’s take a look at how business owners utilize Instagram.

In these examples, a fitness coach asks her audience for shopping decision advice, and a marketing education site offers a mini-tutorial in a carousel post.

How this social media algorithm works

The Instagram algorithm has the following characteristics:

  • Prioritizes posts with the highest number of likes
  • Favors very recent posts (created within minutes of a user logging on)
  • Prioritizes posts from profiles that the user engages typically with
  • Favors posts from hashtags that the user follows
  • Occasionally shows posts with great engagement from a profile and using hashtags that the user does not follow
  • Is believed to treat brands’ content and consumers’ content equally
  • You can ‘Favorite’ users and creators to make sure you never miss their updates

Updates for 2022 & 2023

While there’s always a concern that Instagram will start to downgrade content from business profiles, there’s still evidence of this being true. In 2023, even more users see content by profiles that they don’t follow (not in the Discover tab but their main feed). To increase your chances of that happening, focus on getting engagement from your core followers.

Instagram has announced on what basis they decide whether they recommend your content or not. The most important points are:

  • Posts with clickbait or engagement bait don’t get recommended
  • Contests or giveaways don’t get recommended
  • Repurposed content from another source without added value doesn’t get recommended

Also, Instagram has enrolled Reels, their very own version of TikTok. Some Instagram accounts have exploded since using this new feature, so it may be worthwhile to invest some time in this type of content.

Tips for winning on Instagram in 2023

How can you master one of the most challenging social media algorithms in 2023? Let’s see:

  • Experiment with Instagram Reels to engage and captivate your audience.
  • Engage with followers’ content during the first hour after you post something.
  • During the first three hours after you post something, immediately respond to every comment.
  • Write meaningful captions.
  • Ask questions in your captions to engage with your audience better.
  • There’s no one way to apply hashtags, so experiment with different hashtags and hashtag strategies.
  • Utilize Instagram Stories to get more organic reach with your audience without affecting your feed’s cohesive style.
  • Stay consistent! This algorithm will downgrade you if you post randomly. You should post once a day, once every other day, or two times a week (whatever you can manage).

4. Twitter Algorithm

With 330 million monthly active users and 152 million daily active users, you can’t completely ignore Twitter. Twitter is still vital in the B2B space.

If you’re not sure if it’s worth your time, spend some time there — check out competitors, other companies, and popular hashtags — to see if your target audience is active on Twitter and what type of posts tend to perform well in your industry.

Let’s take a look at some example posts that will score well given the social media algorithms in 2023.

Getting retweets is still one of the best ways to increase your reach on Twitter.

Creating highly visual content on Twitter matters now more than ever.

Same goes for Twitter threads. A thread on Twitter is a series of connected Tweets, used to provide additional context and information on a given topic. This is what they look like on Twitter:

How Twitter’s social media algorithm works

Of all the social media algorithms, Twitter factors in recency more than any other. But there are other characteristics too.

  • Prioritizes recent content (last 24 hours) with the highest amount of engagement from users you follow
  • Favors content posted recently (within minutes)
  • Prioritizes content with retweets and comments over likes

Updates for 2022 & 2023

Twitter will continue to prioritize tweets with high engagement and recent tweets, so volume and frequency still matter on this platform.

We’ve also seen higher engagement rates when:

  • Tweets contain up to two hashtags and 100 characters
  • Tweets contain an image link
  • You specifically ask your followers to retweet

Tips for winning on Twitter in 2023

  • Tweet 2 to 8 times per day for the best results.
  • Utilize all 280 characters only in specific posts (when sharing something informative).
  • Ask questions to get engagement.
  • Create a Twitter poll once a month.
  • Immediately respond to all comments within the first 2-3 hours of sending out a tweet.

5. TikTok Algorithm

Let’s start by setting the record straight. TikTok really isn’t about dances anymore (if it ever was). If you provide value, the platform is a goldmine to foster brand awareness.

When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is.

Great and engaging videos will garner longer watch time and will therefore end up on people’s ‘For You’ pages. This For You Page is a highly personalized feed unique to each user.

The TikTok algorithm is hyper-skilled in picking up the likes and dislikes of its viewers based on how you interacted with other videos previously. The platform continues to show highly targeted and relatable videos the more time you spend on TikTok.

How TikTok’s social media algorithm works

When you post a video on TikTok, it is first shown to and tested with a few hundred viewers. Do the viewers get bored and scroll to the next video, do they watch your video until the end, or even, watch it multiple times?

After your video performed well in the first round, TikTok will continue to test it with larger audiences. If your video performs well on all or most fronts, it is pushed to the For You page. The following about its algorithm has been revealed by TikTok:

A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

These factors, in this particular order, decide how much your video will be shown:

  • Watch time
  • Shares
  • Saves
  • Comments
  • Likes

Tips for winning on TikTok in 2023

  • Strive to jam-pack your content with value. Either educate, inspire or entertain your audience to get to that desired For You page.
  • TikTok is an extremely high-speed platform that lives on trends and trending sounds. Generally, a trend surfaces on other social media platforms days, weeks, or months after it started trending on TikTok. To leverage this and maximize views for your account, try making use of trending sounds that can be found on the platform.
  • Focus on very niche content. If your videos are good, they have a natural way of founding their target audience.
  • Younger generations are using TikTok as a search engine. Browse the TikTok trending keywords by typing queries into the app’s search bar. Add these keywords throughout your bio, say them in your video, add them as subtitles, etc.
  • Making videos for TikTok can be a time-consuming practice. Batch create them and schedule them with a third-party scheduling tool such as StoryChief.

7. YouTube Algorithm

While YouTube is still somewhat underutilized in the B2B space, it’s still an important platform. 73% of all adults in the US use YouTube.

The YouTube algorithm is notoriously tricky, and there are several ways that it shows users’ content.

One of the most common ones is after you watch something, you’re shown a related video to that topic or by the same content creator.

How this social media algorithm works

YouTube is complicated. And it’s one of those social media algorithms in 2023 that stays complicated too. It has the following features:

  • Recommends video content related to what you previously watched.
  • Recommends video content by the same content creator as what you once watched.
  • Favors viral videos (getting mass amounts of engagement and watch time in a short period), even if it’s not relevant to you.
  • Lets you toggle to your subscriptions and shows videos from your subscriptions in reverse chronological order.

Like Pinterest, YouTube also has an algorithm, which means that SEO-optimizing your YouTube content is essential.

Updates for 2022 & 2023

The YouTube algorithm will continue to factor in a user’s likelihood of engaging with your channel and the type of content you post. In 2023, your relationship with your subscribers will be far more critical than your number of subscribers. Make sure that your subscribers understand the theme of your channel and know what to expect from you.

Tips for winning on YouTube in 2023

  • One to two minutes into your videos, ask viewers to “hit the like button or comment” if they’re enjoying the video, so you increase engagement.
  • SEO optimize all of your YouTube videos.
  • Post consistently so your content makes it to the top of the subscriptions feed.
  • Write meaningful comments on videos in your niche (without asking people to check out your channel).
  • Use other marketing channels to get views and engagement on your videos within the first few hours of posting. Use other social media channels and your email newsletter.
  • Make the first few seconds and the first few minutes of your video very engaging and to-the-point. Don’t ramble, or you’ll have high bounce rates and low watch time.

These were the social media algorithms 2023 updates!

Ready to take your social media management to the next level? With StoryChief you can automate and analyze all your social media accounts, so you can focus on creating great content. We support scheduling to Facebook, Twitter, Linkedin, Instagram (Reels), TikTok, Pinterest and many more.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is 360 Degree Video Content And How Can You Benefit?

Posted March 27, 2023 No Comments
video production company video marketing videographers video content video marketing

Everybody is talking about 360 degree interactive video marketing, but what does it really mean? Can it really reshape business videos and video production companys the way people say? How would you benefit from this type of online video content?

We are increasingly approached by people wanting to know about 360 degree interactive video, and it’s easy to understand why it’s becoming so popular. People are 66% more likely to watch it, and they do so for 44% longer, plus the way they interact with it produces lots of useful feedback. One study found that 360 videos produce twice as many conversions as traditional ones, with click-to-purchase rates up to 14 times as high.

Sound good? Read on to find out more.

The History of 360 Videos

So, what is 360 video?

360 video is an engaging type of video content which has gained popularity in recent months with Facebook and Youtube. It allows the viewer to move around the camera without limits, giving them control of what they see.

It’s a technology immediately making a splash, after the Immersive Media Company put a 360 panorama camera in the middle of a basketball court, marketers immediately saw the potential of this, but it took another nine years for the video production company to release a panorama camera – the spherical Dodeca System – to the wider market. This was a system inspired by the multifaceted bug eyes found in nature, developed through science to revolutionise filming in studio and outdoor settings.

360 film: The Latest Trends

Since then, 360 video has come a long way. The idea of being able to watch a sequence and click anywhere, at any time, to change perspective, was popularised in computer games and became even more popular with the invention of Virtual Reality headsets like Oculus Rift and Google Cardboard. These innovations gave users access to a more compelling experience. The 360 video camera technology was picked up by Google Streetview and started to be used in industries like security, whilst UK film studios began to investigate the potential of live 360 film for events.

The big breakthrough came in March 2015, when a YouTube 360 video platform was launched. With Facebook 360 video facilities appearing later that year, the potential of the system for advertising became clear. If you put it on your website, you could increase click to purchase rates by as much as 14 times.

The benefits of 360 video

There are clear benefits of 360 degree video content when including it in your marketing strategy. Aside from the unlimited possibility it gives to viewers and content creators; it encourages engagement and, through this, has over 3 times the conversion rate of traditional video content. Your audience will respond better to your marketing efforts if they have immersive, 360 degree content to interact with.

70% of marketers who have used 360 videos say it has increased engagement for them.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Important Tik Tok Stats Video Marketers Should Know

Posted March 20, 2023 No Comments
video marketers marketing content

While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of marketing content and community. And with the launch of in-app shopping in 2021, it’s become even more essential to brands looking to connect directly with customers.According to the TikTok’s What’s Next Report 2022, 88% of users report that music is critical to the TikTok experience. Maybe that’s why 93% of top performing video marketers use audio.

1. TikTok was the most downloaded app of 2021, with 656 million downloads

That’s over 100 million downloads more than the runner-up, Instagram, which was downloaded 545 million times last year.

It’s also the third year in a row that TikTok has held the number-one spot. It was downloaded 693 million times in 2019 and 850 million times in 2020. Like many apps on the most-downloaded list, it experienced a major drop in worldwide downloads from the previous year, but held onto its top ranking.

According to Apptopia, TikTok was also the number-one download in the United States, with 94 million downloads in 2021— a 6% increase over 2020.

TikTok also continued its streak as the top-grossing app, surpassing $2.5 billion dollars in consumer spending in 2021.

2. TikTok has been downloaded more than 3 billion times

TikTok hit three billion downloads in July 2021. That’s even more impressive when you realize that they reached two billion downloads less than a year before.

It’s also the first non-Facebook app to reach 3 billion downloads. Since January 2014, the only other apps to do so are Facebook, Messenger, Instagram and WhatsApp.

And even though it launched in 2016, TikTok is the seventh-most downloaded app of the 2010’s.

3. TikTok is the 6th most-used social platform in the world

It ranks just behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. Since 2021, it’s surpassed Facebook Messenger to move into 6th place.

However, there’s another way to look at these rankings. The Chinese version of TikTok is called Douyin, which is number eight on this list. Douyin is actually the original app launched by parent company ByteDance in September 2016, who rolled out TikTok for international audiences in 2017. There are small differences between the two apps, but they look and function almost the same way.

Douyin boasts 600 million daily active users (most apps use monthly figures). When the two apps are combined, they reach fourth place on this list, ahead of Instagram and WeChat.

4. US adults have mixed opinions on TikTok

TikTok is not without its detractors: in the US, 34% of adults hold unfavorable opinions of the app, compared to 37% who have favorable views. This is more controversial than other platforms: Instagram is viewed favorably by 50% of adults and unfavorably by 24%. Facebook is viewed favorably by 55% and unfavorably by 39%.

This varies by age, naturally. Fifty-nine percent of 18- to 34-year-olds view TikTok favorably, compared to 40% of 35- to 44-year-olds and 31% of 45- to 64-year-olds. Generally speaking, older demographics are more skeptical of the platform compared to younger ones.

This caution may reflect the platform’s history with disturbing content. In December 2021, a viral hoax about school violence spread rapidly across TikTok, alarming parents and children. Other hoaxes and harmful content, like videos promoting rapid weight loss, have proliferated on the platform and drawn criticism.

In response, TikTok announced updates to their Community Guidelines in February 2022 to improve safety. They’ve committed to removing dangerous content from the platform, with particular attention to content promoting hateful ideologies, eating disorders, violence, or self-harm.

TikTok user stats

5. TikTok has over one billion monthly active users.

It’s an understatement to say TikTok is growing rapidly. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. NBD, just the entire population of Helsinki signing up each day.

Those numbers add up fast. In September 2021, TikTok’s parent company ByteDance reported that they had hit the one billion mark— a 45% increase since July 2020. Compared to Facebook and YouTube, which both took eight years to hit a billion users, TikTok made it in just five years. What’s more, TikTok is expected to reach 1.5 billion users by the end of 2022.

6. TikTok users are active on other social media platforms

Social media users are active on multiple platforms: those between the ages of 18 and 34 are using 8 platforms every month. TikTok users are no different, with 99.9% reporting that they’re using other platforms.

You’re most likely to find TikTok users on Facebook (84.6% overlap), Instagram (83.9% overlap), and YouTube (80.5% overlap).

7. TikTok is now more popular than Instagram among Gen Z users in the US

TikTok has now surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.

But TikTok is also making big gains in other age demographics: in the first quarter of 2021, 36% of TikTok users were between 35 and 54 years old, compared to 26% in 2020.

While Snapchat is still more popular than Instagram and TikTok among Gen Z, by 2025 all three apps are expected to have roughly the same number of users.

8. TikTok’s user base skews female

Worldwide, TikTok’s user base is 57% female. That figure rises to 61% for TikTok users in the US.

While TikTok’s user base is increasingly diverse, it’s still true that the brands hoping to reach younger female audiences will likely see the best results.

9. No user demographic prefers TikTok as its favorite app

Interestingly, only 4.3% of internet users named TikTok as their favorite social media platform. That’s less than a third as many users as those who favored Instagram (14.8%) or Facebook (14.5%).

Video marketers love this app. And despite TikTok’s reputation for dominating the Gen Z market, it doesn’t rank as the top choice for younger users. Users between the ages of 16 and 24 rank Instagram as their top choice: 22.8% of males, and 25.6% of females. Only 8.9% of female users in this age demographic selected TikTok as their top choice, and just 5.4% of males.

TikTok usage statistics

10. Android users spend 19.6 hours per month on TikTok

That’s a 47% increase in time spent on the app compared to 2020, when Android users were spending 13.3 hours each month.

In terms of time spent, TikTok is tied for second place with Facebook. YouTube is still in the top position, holding users’ interest for an average of 23.7 hours each month.

Usage varies by country. UK users spend the most time on TikTok, with an average of 27.3 hours. Those in the US spend an average of 25.6 hours per month on TikTok, slightly more than Canadian users, who spend 22.6 hours each month.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

5 Tips To Increase Engagement In Company Video Blogs

Posted March 13, 2023 No Comments

Comparatively speaking, company video blogs are more immersive and concise than other creative video blogs. They have a higher chance of going viral and are simpler to increase the number of views compared to contextual content. However, boosting engagement for your YouTube videos is more challenging than overnight sleep. You’ll need to find ways for how your audience engages with your content.

Hence, video engagement is vital because it demonstrates how viewers respond to and interact with your content. It is made up of comments, likes, dislikes, and shares. If your YouTube video has no engagement, your audience isn’t enjoying your content.

Therefore, one of the ways to grow your audience engagement is through YouTube intros. It is essential and is the future of video marketing. If your video does not pique people’s interest immediately, they will most likely abandon it. Create a captivating intro using a free YouTube intro maker to capture your audience’s attention from the first second. A free YouTube intro maker can help you create branded video intros or outros to attract viewers.

In addition, there are other ways to raise engagement with video blogs. The guidance below can help you engage your audience more effectively and keep them interested. Here are the five tips to increase engagement in video blogs:

Follow The Trends

Making a relevant video for social media channels is a type of trend-following. People seek out trending or viral videos, so if you use them, you’ll almost certainly gain new followers, subscribers, and viewers.

You don’t have to brainstorm or come up with a new niche. If reaction videos are your specialty, concentrate on following the trend and showcasing your brand personality. You could create a reaction video to a specific trending topic which can increase engagement.

Create Stunning Intro

Since there is so much competition on YouTube, you must strategically plan every move to attract more viewers. Making an eye-catching YouTube intro is one of the most effective ways to attract viewers.

No matter where you are, social video breakpoints are two to five seconds. It is critical to capture viewers’ attention in such a short time. YouTube intros are, therefore, essential for attracting viewers. Use the free intro maker for YouTube to create a compelling intro that gives viewers a quick glimpse and establishes the tone for your video.

Engage With The Audience

Engaging your audience in conversation is critical to establishing bonds with them. You can ask a question about the content you’re creating or solicit ideas for future content from your audience.

These comments will boost engagement while also providing insightful criticism and video creativity. Naturally, this entails keeping an eye on your comment section and responding to as many as possible.

Incorporate A “Call To Action”

Never let getting more people to watch your video be your only priority. After each video, don’t forget to include a “Call to Action.” It can be a short text animation or an outro asking your viewers to follow you on social media or subscribe to your channel. You can incorporate a link to your website to promote your product or service. Every viewer should be regarded as a possible opportunity.

Use a YouTube intro maker free tool to create a stunning outro where you can incorporate your “call to action.” Start your videos or live streams with branded intros by customizing them with this intro maker online free software.

Organize Thumbnails Strategically

A  photo that serves as your video’s sneak peek is a video thumbnail. It resembles a book cover. Additionally, it should pique a viewer’s interest like a cover image.

You need to make a thumbnail that describes your video and explains why viewers should watch your video instead of your competitors. Here’s how to make a compelling thumbnail:

  • Text to convey the topic but keep it short.
  • Use attractive photos to captivate viewers, such as images about your topic, facial expression, etc.
  • Your creativity must reflect your brand.
  • Remember to add a brand logo for authenticity and originality.

Experiment with different designs to entice your viewers to watch your video.

Conclusion

YouTube engagement metrics such as views, comments, likes, and subscriptions show how frequently people interact with your video. These metrics can help you determine the overall performance of your video.

Knowing how to increase viewer engagement with your videos is crucial if you want to succeed in video blogging. Another suggestion is to plot your videos in advance to prevent disorganization and keep viewers interested.

Second, use an intro maker for YouTube free tool to make excellent intros and outros. Third, employ a user-friendly free YouTube intro maker software to create a compelling video by cutting out unwanted scenes that aren’t helpful to your audience.

Since a YouTube intro can help to increase viewer engagement, it is always preferable to use a youtube intro maker online free tool that can produce a compelling video rather than paying for expensive software.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

10 Social Media Video Production Scheduling Tools

Posted March 6, 2023 No Comments
social media video production

Social media video production is powerful. There are 4.48 billion social media users around the world, and it’s growing rapidly every year. 

This is why it’s very important to prioritize social media platforms in your marketing strategy. Marketing on social media platforms helps you reach a wider audience, increase brand recognition, target ideal customers, improve brand authority, and the list goes on.

However, managing all the social media content consistently could be a daunting task, even if you have a solid plan.

You can’t be active on social media video production all the time. It gets even harder if you are managing multiple social media platforms. Ultimately, you lose your valuable time, energy, and nothing may seem to work as planned.

Luckily, there are online tools available that will help you to schedule social media content ahead of time so that you can do more in less time. In this article, we will share the 10 best free social media scheduling tools that will help get the job done more efficiently than ever before.

Tips before you start:

  • Plan posts in advance.
  • Brainstorm social posts to bring new voices into your social media presence.
  • Plan both evergreen and timely posts to delight audiences in the moment while also scheduling perennially relevant posts.
  • Keep a running list of relevant hashtags and new ones you could use.
  • Plan visual content in advance to make your posts pop.
  • Track how your posts are doing and keep engagement metrics on hand.
  • TRACK TIME ⏰: Track ongoing work so you can set and achieve your goals.

Everhour integrates seamlessly with the most popular project management apps, such as Asana, Trello, ClickUp, Basecamp (where you probably manage your social media content and publication schedule). This way you can easily track time and watch the progress. 

10 Free Social Media Scheduling Tools

There are several social media management tools available, but not all are free. So, we handpicked 10 completely FREE social media scheduling tools that at least offer a free plan.

You can also find free Facebook post scheduler, free Instagram scheduler, free alternative to Hootsuite, and more.

1. Hootsuite

Hootsuite is the most popular tool for managing social media platforms. 18+ million social media marketers use it, and it has everything you need to manage your team, schedule posts, measure results, plan upcoming campaigns, etc. From freelancers to large businesses, it’s the perfect tool for anyone who wants to grow their social media presence the right way.

Hootsuite comes with five different plans, including a free plan. The free version plan allows you to manage two social media accounts, schedule up to 5 posts at a time, and allow one user. 

You can easily create, schedule, and customize posts for all your connected networks from their beginner-friendly dashboard. Plus, you can connect to more than 20+ different social networks, including Facebook, Twitter, Instagram, Linkedin, and more.

One of the key features of Hootsuite I like is the Engage. Using this option, you can quickly access all the incoming messages across your social networks.

💰 Pricing: Hootsuite offers five different plans. Additionally, they also offer 30 days free trial on professional and team plans.

  • Free Plan: One user, two social accounts, five scheduled posts
  • Professional Plan ($49/ mo): One user, ten social accounts, unlimited scheduled posts
  • Team plan ($129/ mo): 3 users, 20 social accounts, custom branded URL
  • Business plan ($599/ mo): 5 users, 35 social accounts, content library, campaign planning
  • Enterprise plan (custom): 5+ users, 50+ social accounts, team productivity reporting, social selling add-ons

2. NapoleonCat

NapoleonCat is a complete social media management tool that will help you grow your social media at every step of the way: from content scheduling to comment moderation, analytics, and reporting. 

Although NapoleonCat offers free access for two weeks only, its prices are very competitive. If you manage many accounts and have a limited budget, this option is worth your serious consideration. 

You can add up to 3 users, 10 social media profiles, and schedule up to 30 posts during the free trial. Once you subscribe to one of the plans, you will pay only for as many users and profiles as you use.

NapoleonCat’s Publisher helps with content creation, publishing, and scheduling. You can post content across all major social media platforms: Instagram, Facebook, Twitter, LinkedIn, and – interestingly – Google My Business. 

One great facilitation is that you can share one post across different channels simultaneously and, at the same time, adjust it accordingly to each platform. If you manage multiple locations of your business on Google, you can post to all of them with just one click. 

💰 Pricing:  NapoleonCat offers 2 paid plans – Standard and Pro. You can try both for free for 2 weeks. 

  • Free trial: you can test all NapoleonCat’s features; no credit card is required. 
  • Standard (from $23.25 a month): unlimited access to publishing, scheduling, and some other basic features.
  • Pro (from $48 a month): unlimited access to publishing, scheduling, and advanced social media features.

3. Later

Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally. 

Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.

Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics. 

They also have tons of pre-made templates, so there’s no need to start from scratch ever again.

Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.

💰 Pricing: Later offers four different plans, including 14 days free trial.

  • Free plan: 1 social set, 30 posts per social profile, one user
  • Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
  • Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
  • Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users

4. Crowdfire

Crowdfire is a similar app to Hootsuite in many ways. More than 19 million users worldwide use the Crowdfire app to automate their social media activities. It’s packed with features that make everyday life easier and more productive.

The free version of Crowdfire allows you to link three social media accounts, schedule 10 posts per account, and provide you with one day of social analytics data.

With Crowdfire, you can connect up to 25 accounts and schedule posts across all platforms from one place. 

Using their hashtag suggestion feature, you can get the most used and relevant hashtags for your posts quickly and easily. They also have auto-customize content for each platform, so you don’t have to spend time creating multiple posts across different platforms.

Additionally, you can schedule up to 50 posts at once using their bulk upload feature, saving your time and effort. You also get access to up to 30 days of your account’s performance data analytics in just seconds.

💰 Pricing: Crowdfire offers four different plans.

  • Free plan: link up to 3 social accounts, schedule 10 posts, hashtag recommendations
  • Plus plan ($7.48/ mo): 5 social accounts, schedule 100 posts, connect up to 5 RSS feeds
  • Premium plan ($37.48/ mo): 10 social accounts, bulk schedule posts, up to 15 RSS feeds, additional team member
  • VIP plan ($74.98/ mo): 25 social accounts, scheduled 800 posts, 25 RSS feeds, 20 competitor analyses, 30 days social analytics data.

5. SocialOomph

SocialOomph is a social media video production scheduling tool that monitors your activity on different networks and allows you to schedule posts in advance.

It allows you to schedule content for publishing at any given date/time in the time zone of your choice. You can also bulk upload blog posts from your computer with one click.

SocialOompah has all sorts of features, including self-destructing messages so that they will be deleted automatically after a period of time.

They have a free plan which allows you to connect one social profile, access basic posting features, a maximum of three posts per hour, etc. You can also connect SocialOomph with Shopify, Tumblr, WordPress blogs, but it requires upgrading to a higher plan.

The dashboard is quite simple and clean, but adding social accounts is a bit complicated.

💰 Pricing: SocialOomph has four different plans, also offers a 30 day free trial on the Business Suite plan.

  • Free plan: 1 social profile, max three posts per hour, access to personal area only, unlimited schedule posts.
  • Advanced suite ($15/ mo): 1 social profile, one blog, one queue, up to 60 posts per hour.
  • Professional suite ($25/ mo): 10 social profiles, five blogs, five queues, 5 RSS for post sourcing.
  • Business suite ($55/ mo): 20 social profiles, ten blogs, ten queues, 10 RSS for post sourcing, one webhook.

6. Tailwindapp

Tailwind is a complete marketing toolkit for Pinterest and Instagram that allows you to manage social media accounts from one platform. However, unlike other tools, it only supports two platforms.

Using this tool, you can schedule posts at the best times, create beautiful pins faster, discover content, monitor conversations, amplify your reach, and measure results.

With Tailwind’s smart scheduling tools, you can schedule hundreds of pins at once in just minutes. As a result, you don’t have to spend hours pinning every day or waste valuable time trying to find new content ideas – they got you covered.

The analytics tool of Tailwind is quite impressive. It shows which of your pins are performing well, as well as followers, top pins, referral traffic, organic activity, comments, and much more.

💰 Pricing: There are four types of plans, including a free version. 

  • Free plan: one Pinterest and one Instagram profile, 20 posts per month, five tailwind communities, basic analytics, one user
  • Pro plan ($9.99/ mo): one Pinterest and one Instagram profile, 100 posts per month, advanced analytics, 200 post designs per month
  • Advanced plan ($19.99/ mo): Two Pinterest and two Instagram profiles, 1000 posts per month, unlimited post designs, two users.
  • Max plan ($39.99/ mo): Three Pinterest and Three Instagram profiles, 1000 posts per month, unlimited post designs, unlimited tailwind communities, five users.

7. Zoho Social

Zoho Social is a powerful social media management tool that helps businesses and agencies manage their social media accounts. It allows you to schedule posts, monitors mentions, create custom dashboards, and more.

Like other tools, Zoho Social offers a free plan that includes one team member, a zShare browser extension, and publishing on seven social channels. And, of course, premium plans come with more advanced features.

Using this tool, you can schedule unlimited posts, track social media activities, create custom reports to analyze your performance, and get notified when someone shares something about your brand on the web. It also comes with an easy-to-use interface and intuitive design that makes managing multiple accounts easier. 

One of the features I like most about the collaboration. It allows you to collaborate with your team seamlessly. You can also assign custom roles to your team members so that they can work on different projects. 

Overall, Zoho Social is a great tool for social media management and a free alternative to Hootsuite.

💰 Pricing: They have four different plans. Also, each of the plans offers a 14-day free trial.

  • Free plan: 1 team member, one brand, publishing on seven channels, access to zShare browser integration
  • Standard plan ($10/ mo): Everything in the free plan, including multi-channel publishing, user tagging, drafts, Twitter location
  • Professional plan ($30/ mo): Everything in the standard plan, including Livestream, CustomQ, bulk scheduling, RSS feeds
  • Pro plan ($40/ mo): Everything in the professional plan, including SmartQ, content approvals, workflow, collaboration, content targeting, lead ads.

8. Combin

Are you looking for a way to grow your Instagram following? Then look no further than Combin. 

Combin is the perfect tool for anyone who wants to increase their followers and engagement on Instagram. It’s simple, easy-to-use, and can help you quickly gain real followers.

Combin offers two different plans – Growth and Scheduler. The Scheduler tool is completely free to use and includes 15 Instagram accounts management, bulk image uploading, location tagging, user tagging, etc.

You can use Combin to find influencers in your niche or industry so that you can collaborate with them and get more exposure. Or, if you want to promote your account, then this is the perfect tool as well.

Their growth plan includes more powerful features such as it can detect who doesn’t follow you back, check your Instagram audience quality, monitor audience activity, and more.

💰 Pricing: Combin comes at three price tiers.

  • Free: One account management, two simultaneous searches, 25 search results for posts, stories mass looking.
  • Personal plan ($15/ mo): unlimited simultaneous searches, 1000 search results for posts, statistics, search results refresh ability.
  • Business plan ($30/ mo): 5 accounts management, unlimited simultaneous searches, 1000 search results for posts, stories mass looking.

9. Friendsplus

Friends plus is another free tool for scheduling and automating your social media posts. You can create great content, collect it from all over the web, and then bulk schedule it with their desktop application.

They also have browser extensions that make it easy to share on Facebook, Twitter, Linkedin, or Pinterest right from your browser. And if you’re using a mobile device, they also have applications for iOS and Android so you can manage everything in one place.

The dashboard is very simple and doesn’t include many features as other tools.

💰 Pricing: Friendsplus offers five different plans:

  • Free plan: One user, two queues, 5 schedule posts per queue, link shortening, Zapier integration.
  • Individual plan ($7.50/ mo): 10 additional team members, five queues, 500 schedule posts per queue, Pinterest scheduling, bulk scheduling.
  • Small plan ($24.17/ mo): Everything in the individual plan, including 20 additional team members, 15 queues, 1500 schedule posts per queue.
  • Medium plan ($49.17/ mo): Everything in the small plan, including 30 additional team members, 30 queues, 3000 schedule posts per queue.
  • Large plan ($215.84/ mo): Everything in the medium plan, including 50 additional team members, 120 queues, 5000 schedule posts per queue.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Why Mac Users Produce The Best Video Marketing Content

Posted February 27, 2023 No Comments

Macs don’t automatically make people better company video content marketers, but Macs definitely provide a stable environment and access to a wider range of high-quality software. That’s not to say you can’t produce good video marketing content with a Windows machine. However, using a Mac makes it easier, and here’s why:

Mac users have access to better video editing software

Successful video marketing depends on good studio gear and good editing software. When any of these are missing, conversions take a dive. It’s easier to create high-quality videos with a Mac because the software selections are better, and the user interfaces are intuitive.

What constitutes “better” software is somewhat subjective. People prefer what’s familiar, and will perceive familiar software as “better” than software they’ve never used; even when the unfamiliar software has better features. However, from a technical and financial perspective, Mac users have access to better software.

Mac users are told when they’re about to install an app that hasn’t been approved by Apple. The user is forced to use special commands to open the installer, and then must enter their computer’s password to approve the installation. This may not sound like a big deal, but on a Windows machine, users often get into the habit of installing anything and everything they can find when they’re on a hunt for software. This habit puts their machine in danger by way of viruses and malware. Macs are susceptible to viruses, but users are less likely to have a habit of installing random programs.

Mac users have more software options

Windows users don’t have the option of buying Final Cut Pro X for a one-time fee, and are forever tied to Adobe’s subscription plans. Unless they want to splurge for Avid Media Composer – the industry standard. Or, they can scour the internet for random video editing software and spend countless hours trying to find one that works.

Tech equipment is an investment

You can buy a Windows laptop for a couple hundred bucks brand new, but a Macbook Pro will cost you a couple thousand. The former will last about a year; the latter will last a decade or more. Mac users are more focused on quality, rather than saving a few bucks and having to deal with sub-par quality.

Mac users are serious about investing in tech assets, and they don’t take shortcuts, which means they won’t produce shoddy content. That includes social media influencers. In fact, it didn’t take long for Mac users to notice that well-known YouTubers use Mac products.

This phenomenon makes sense. Highly successful people tend to be selective about their tools and are willing to invest more money in their purchases. For instance, successful influencers don’t look for cheap, pre-made music tracks they can manipulate – many of them source original custom tracks from professional session musicians and audio engineers. Most use AirGigs because they want the value of world-class studio talent reflected in their videos. Their final intros and outros might only be five to ten seconds long, but the audio is engaging, inspiring, and match the influencer’s brand.

Mac’s user interface is intuitive

Compared to Windows, Mac’s user interface is far more intuitive. Although, with the release of Windows 10, more people are using Windows machines because the OS works just like the smartphones everyone’s familiar with. Again, it comes back to familiarity. There are plenty of people who use Windows 10 who would switch to Mac if they could afford it. Windows 10 is simply a compromise.

Video marketing is 50% content and 50% delivery

While using a Mac won’t automatically make you a YouTube star, it will give you access to better and more affordable tools. There’s even a full class for Final Cut Pro on YouTube.Regardless of what machine you use, there are eight video marketing blogs you should follow. These blogs include video marketing resources for SEO, editing, creating thumbnails, lead generation, analytics, and marketing strategies. How you deliver your content is of equal importance to what content you deliver. The video marketing blogs in the article linked above will help.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

6 Best Video Marketing Editing Software in 2023 (Pros/Cons)

Posted February 20, 2023 No Comments

It’s no secret that great company video marketing editing software can help you produce professional grade videos for platforms like Instagram, TikTok, Vimeo, or YouTube.

If you’re a content marketer you’ll know that well-produced product videos are a more engaging form of media than photographs alone and can reduce a customer’s hesitation in making a purchase. 

Below, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each videographer has their own specific needs, so we’ve run down some of the most useful features as well as pros and cons of each tool.

6 best free video editing software

  1. HitFilm Express
  2. Lightworks
  3. iMovie
  4. VideoPad
  5. DaVinci Resolve
  6. VSDC Free Video Editor

1. HitFilm Express

 G2 ⭐ rating: 4.5/5

Available for: Mac and Windows

Price: Free; $349 for the Pro version

Watermark: No 

If you don’t have a lot of experience with company video marketing editing, HitFilm may feel a little advanced at first—it’s used to produce Hollywood-style films—but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. (HitFilm does ask you to share a social media status update when you download the software, but that’s a small price to pay.)

HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge time saver when editing. It also offers cool 3D effects for films, music videos, and even YouTube videos, plus features you’d find in a paid video editing software, like 4K video, 360-degree editing, and a library of special effects. 

Features include:

  • Professional video editing with motion tracking, color pickers, and cropping tools
  • Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
  • An auto-stabilizer to make shaky footage look smooth
  • Unlimited video and audio timeline track creation
  • An adaptive trimmer that lets you re-trim your clips after adding them to the timeline
  • Ability to copy a group of attributes from one clip and apply them directly to another or to a whole project
  • Audio mixer for fine-tuning sound for professional quality output
  • Various transition options, such as push, zoom, and dissolve

2. Lightworks

G2 ⭐ rating: 3.5/5 

Available for: Windows, Mac, and Linux

Price: Free; $24.99 per month for Pro version

Watermark: No

Lightworks includes a simple and intuitive interface, so it’s easy to pick up. It also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list.

Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.

Features include:

  • High-quality simple trim functions for fast and precise video editing
  • Speed optimization, letting you continue to edit while importing new content
  • Multicam editing for syncing clips from multiple cameras
  • Real-time team project sharing with full control over which user has editing access
  • Easy sharing of videos, with fast export to YouTube, Vimeo, Facebook, and Instagram
  • Support for a wide range of video formats

3. iMovie

G2 ⭐ rating: 4.3/5 

Available for: Mac

Price: Free

Watermark: No 

Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. It’s an easy way to build powerful videos to boost your YouTube marketing efforts. 

A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements.

Features include:

  • Support for 4K resolution, allowing users to create cinema-quality films
  • Cloud-storage functionality that allows you to work on the same project from your iPad, iPhone, and Mac
  • Dozens of studio-quality title animations for professional-looking credits
  • Stylish, contemporary video filters built for specific film genres, such as Western and sci-fi
  • Built-in music, sound effects, and voiceover recording so your sound and picture editing are always consolidated
  • Speed controls that let you make high-octane action scenes faster and sports highlights slower

4. VideoPad

G2 ⭐ rating: 4.1/5 

Available for: Mac, Windows

Price: Free

Watermark: No

VideoPad is a great option for anyone who wants to create high-quality videos without spending a dime. With VideoPad, you’ll find all kinds of simple and easy-to-use features—such as 3D video editing and a sound effects library—to try different video compositions and styles. 

You can edit your videos with special effects, overlays, texts, and transition, as well as use color adjustment and sound effects. Then export your finished video to YouTube, Facebook, Google Drive, and other mobile devices, quickly and easily. 

The only drawback is that it may be too simple for advanced video editors. It doesn’t come with as many advanced features as some of the other free video editing software on this list, but with options to add light effects, fine tune colors, and overlay text and images, there’s enough here to make it worth the free download.

Features include:

  • Double built-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing
  • Pre-made customizable transitions for polished professionalism
  • Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them directly from within the software
  • Social media sharing and publishing tools to share videos online instantly
  • A large library of video transitions and visual effects to customize videos
  • Video optimization tools, such as stabilization 

5. DaVinci Resolve

G2 ⭐ rating: 4.6/5 

Available for: Windows, Mac, and Linux

Price: Free; $269 for the full Studio version

Watermark: No

DaVinci Resolve combines professional 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials.

DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. This software Resolve’s complex features may be too extensive for some users, but its free version is perfect for more advanced projects.

Features include:

  • Dual timeline for quick navigation, cutting, and trimming
  • A dedicated trim interface that gives you the ability to edit in minute detail
  • Intelligent auto-editing that syncs audio and video clips for you
  • Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and audio
  • Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
  • High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow down clips

6. VSDC Free Video Editor

G2 ⭐ rating: 4/5 

Available for: Windows

Price: Free; $19.99 for Pro version

Watermark: No

VSCD’s desktop video marketing editing software is available as both a free and a paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects. VSDC is a popular editing software for GoPro footage.

If you have the funds to spring for the full version, the suite of tools expands to include video stabilization, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing.

Features include: 

  • Color-correction tools for a more professional look
  • A full suite of transitional effects
  • Easy-to-use image filters, similar to what you’d find on Instagram
  • Mask tools for hiding, blurring, or highlighting specific elements
  • Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
  • HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

9 Benefits Of Using Snapchat For Video Marketing

Posted February 6, 2023 No Comments

Ready to feel old? It’s been 12 years since Snapchat found its way to millions of phones. Although some social media apps end up suffering from a slow, painful death, Snapchat has stood the test of time  – even with TikTok bursting onto the scene. Video marketing videos for business.

Going from 127 users in 2011 (when it was known as Picaboo) to turning down a $3 billion offer from everyone’s favourite entrepreneur Mark Zuckerberg, the app continues to be a go-to for many brands and their marketing videos for business strategies.

When you aren’t knee-deep in the Vogue Noir and Neon Horn filters, Snapchat is a great video marketing tool for marketers looking to reach millennials and Gen Z’ers. Here are some valuable benefits of using Snapchat for video marketing videos for business.

Examples of how big-name brands use the app.

  1. Drive traffic
  2. Boost engagement
  3. Build brand awareness
  4. Connect with a younger demographic and attract new followers
  5. Influence purchases
  6. Offer another way to consume content
  7. It shows you’re human
  8. Build trust
  9. Prove you’re one of the cool kids

1. Drive traffic

Snaps are designed to have a short lifespan. You receive an image or video, you click on it and after a few seconds, poof – it’s gone. Although it might seem a bit counterproductive, it can actually help drive traffic. Making snaps that are meant to disappear creates a sense of urgency to them – your audience doesn’t want to miss them. 

Use them to add personalisation, highlight special offers and showcase fun events and you’re well on your way to driving traffic towards your brand.

2. Boost engagement

This is perfect for marketers who are hosting events, want to showcase their company culture or use them in an integrated campaign.

Snapchat offers on-demand geofilters, which means you can create custom filters people can use. Whether it’s attendees or company employees, people can take pictures using your filter and post anywhere they want, boosting engagement.

3. Build brand awareness

Plenty of big-name brands use Snapchat to promote their business because it’s a proven method. Whether it’s through humorous ads, unmissable filters or engaging stories, using Snapchat can help you reach a huge audience – especially since the app has over 265 million daily active users.

Bacardi

Bacardi produced a lens experience that reached over 2.5 million Snapchatters throughout the 10-week campaign. They also used Snap Ads and Commercials to create horizontal videos to promote their slogan in each scene, resulting in a 24% share rate to promote the brand image.

Subway

Subway used animated emojis in their Stories with close-ups of their new sandwich to raise awareness with a younger demographic. By doing this, they managed to increase their reach by 25.2%.

Taco Bell

Taco Bell ran the most successful campaign in Snapchat history. The Cinco de Mayo lens turned users’ heads into a massive taco shell. Pretty simple, right? But it resulted in more than 224 million views in one day.

4. Connect with a younger demographic and attract new followers

Obviously, this depends on your industry and audience (so it’s a good idea to do research first and map out your buyer personas). But if you’re looking to connect with people under the age of 35, Snapchat is the place to be.

82% of all Snapchat users fit this demographic and as they spend around 30 minutes per day using it, you should have no trouble reaching the right people.

5. Influence purchases

Snapchat users are likely to discover new businesses when they aren’t busy sending their mates a selfie using the strangest filter they’ve come across. The app is also designed to connect users with brands using the ‘Discover’ icon, meaning they can see content created by brands using Snapchat for marketing.

Studies show Snapchatters are spending 35% more time in the Discover section every day and 60% are more likely to make an impulsive purchase. This can be a goldmine for your marketing efforts.

6. Offer another way to consume content

Blogs, eBooks, LinkedIn posts, videos – you probably already have a variety of ways you create content for your users. Chances are your competition is doing the same. Why not elevate your content and social media marketing efforts by creating even more engaging content through Snapchat?

With features like drawing over Snaps, adding music and polls, you can make your content stand out. Check out what National Geographic do on social media below. They create Stories by compiling Snaps and encourage Snapchat users to click-through to the website and read more once the Story is complete.

7. It shows you’re human

Marketers don’t exactly have an amazing reputation among customers but you can use Snapchat to show you’re human, not just folks who are aggressively trying to help your sales team close more deals. With Snapchat, you can show your followers and audience that you’re more than a business – you’re people.

It gives you a chance to put your brand’s personality in the spotlight. If people relate with your Snaps, they’ll be more engaged. And when they’re engaged, they’re more likely to buy.

Cisco has done a great job of this, using Snapchat to showcase their company culture and the humans behind the brand. Since the launch, millions of people have viewed their Stories with an average completion rate of 60-70%.

8. Build trust

Uploading content on Snapchat isn’t the only way to engage with your audience. It gives your followers a chance to reply and send you direct messages. But unlike other platforms, only you and the person messaging you can see if you’re responding, meaning it’s easy for you to just blank them.

That’s not a great idea. Use Snapchat to offer personal responses to make followers feel special. 68% of customers say they stop using a particular brand because they don’t think the company cares about them. Show them you do by not ignoring their messages and that you care about what they have to say.

9. Prove you’re one of the cool kids

Any potential customer wants to know you’re using the latest development in your industry as it shows you’re a leader, not someone that gets left behind. They want innovation. Step into their shoes for a second. If you went on a website and it looked like it belonged in the 90s, wouldn’t you feel like the business is also outdated?

The way your company acts and looks has a powerful influence on a person’s impression of your business. Sure, TikTok is all the rage right now, but that doesn’t mean you should neglect Snapchat. It shows potential customers you’re up-to-date with trends and a modern business they should buy from or work with.

Snapchat needs to be in your marketing arsenal starting today. 63% of Snapchat users visit the app daily, 49% visit it several times a day and based on overall mobile usage, the app is in second place worldwide out of every other app.

It shows how much marketing has and continues to evolve. From content and email marketing, we’re now looking to apps like Snapchat and TikTok to reach even wider audiences. Inbound marketing shows no signs of slowing down either, so we decided to outline just how much inbound marketing has evolved.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Wedding Video Impacted by Personal Vows

Posted February 4, 2023 No Comments

Personal wedding vows are a great feature for your wedding video, and creates love and faith in the other person that defines a life commitment like nothing else. Because the commitment is so distinct for those who honour it, as it is meant to be honoured, the standard marital vows may not always be enough to express the unique feeling an individual has for their chosen love. Placing a unique stamp on a ceremony with personal wedding vows allows a couple to personalise that extraordinary day when they commit their lives to one another.

Re-writing a long-standing tradition and making it meaningful and at least at par with the standard vows is a bit of a cumbersome task. It is likely you will not want to dispense with the ideas suggested by those vows which have both stood the test of time and evolved to this point.

Wedding video and Importance of Personal Vows

The actual wording of traditional vows varies, but virtually every religion vows are a pledge of faith and love in isolation from adversity. That is, the reassurance is a statement of dedication to the life partner is to be unbroken regardless of circumstance, fate, ill luck, misfortune, or another unexpected calamity. It is good to take this as a historical lesson when considering creating your vows, and it is the perfect place to start.

Personalise your vows with appropriate details

Emotional vows can be based on personalised words or only the lyrics to a meaningful song. The vows are best, however, when they are a genuine, heartfelt declaration to your partner.

Use details about your partner that are appropriate for the audience yet personal enough to express the unique feelings you have for your partner as an individual and make them a part of your personal wedding vows.

Be sure your partner approves the content

Check everything with your partner when you are writing marriage vows on your own. Wedding day, the intensity of the ceremony and the presence of the audience creates a situation that is not the place for awkward surprises that won’t be included in your wedding video.

If you want to include a surprise, you need to check it out with a close friend, relative or confidant — and likely more than one of those. Be sure that everything included is offensive to no one.

Preparation with Vows to Improve your Wedding Video

If you are going with the custom wedding vows, dedicate ten or fifteen minutes a day — perhaps while brushing your teeth or having a morning cup of coffee — to review your progress and add to it every day. This will serve the purpose of refining what you’ve written as well as making you remember it. If you are not a writer and are having trouble getting into the swing, search online for “personalised wedding vows” or “writing your wedding vows examples” to get some inspiration.

It is possible to use existing vows, and many are published and shared all over the internet. Your partner may appreciate your personalisation and creativity, however. When in doubt, just start with the traditional vows and make replacements with words and ideas you like better. Whatever you do, sit down with a piece of paper, and start jotting down ideas — collect your own, collect parts of those you search online, write down the traditional vows, write down snippets of your favourite love songs, extract words from books, etc. The page will always remain blank unless you start writing on it. Don’t expect that what you write has to be perfect immediately, and allow yourself to make mistakes. After collecting some ideas, even if they feel incomplete, that may be the best time to begin consulting with your partner.

The process of putting together something as unique as personal wedding vows to your husband or wife that you are proud of might take weeks even though the vow itself may end up being short. It is okay if it takes a while to distill. It is essential that what you write has impact and meaning.

Read your vow out loud every day in the months before the service

Finally, use the review time you have set daily to read the vow out loud. Doing it every day for several months will help you memorise it, make it flow better when you are reading it, and eliminate mistakes. You probably won’t have to memorise it, but doing so can make it seem more natural when it is your turn to say your ‘personal wedding vows’ aloud to the whole world. Your nerves will likely not be on your side even if you are usually comfortable in front of an audience, but knowing that you are familiar with reciting the words will certainly make it easier to perform your personal marriage vows at your wedding ceremony. 

In writing your personal wedding vows to husband or wife, the goal is not so much to wow the world as it is to say something meaningful to your partner, this is amazing for your wedding video. It is okay to have fun. But, understanding the purpose of wedding vows can help you to script one and woo your partner. Personal wedding vows are all about leaving your mark on the moment. Enjoy the process and create something you are happy to share as you share a beautiful day with your partner, family, and guests.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is A Content Marketing Calendar And Why Should You Use One?

Posted January 30, 2023 No Comments

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing videos for business isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. One of the best tools you can use to keep it all organized is a content calendar. Let’s explore what a content calendar is and why you should use one.

What Is a Content Calendar?

A content calendar is the hub for all your content marketing efforts and one of the most important tools within your marketing toolkit. A content calendar allows you to organize your efforts in a visual manner while enabling clear communication of your campaign schedules and editorial plans.

It’s a transparent depository of what’s due, what’s done, and the status of every content project. It also clearly defines who is responsible for activities related to each piece of content.

A content calendar helps your team, which is often a mix of creative roles from writers to editors to strategists to designers, understand the workflow of each project.

While you may have been using a spreadsheet to keep your content plan organized, this is not sustainable or scalable. Your content calendar needs to be dynamic so it can fulfill its role as the framework for your content strategy and content plan. It enables a holistic view of where your content is and where it’s going. It transforms strategic tenets into actionable plans.

Why You Should Use a Content Calendar

There are many benefits and advantages to using a content calendar. It could revolutionize the way you plan, create, and promote content. Using a content calendar could significantly improve your operations and the quality of your content, which could increase leads and profits.

Here are eight reasons why you should use a content calendar.

1. Keep Your Team Organized and Aligned

How do you currently source or organize ideas? Are content plans scribbled down in notebooks? Or, do you have endless meetings related to the status of projects?

These are both inefficient processes, which are keeping you disorganized. A content calendar delivers a more holistic view of your content strategy. It helps you uncover content gaps and also provides more oversight, so you’re less likely to miss content deadlines!

2. Brainstorm Better

When your content is organized by topics and your team has a clear view of what’s in the works, it can often get them thinking about new ideas. Brainstorming activities to boost your content calendar are essential to delivering compelling, interesting content.

And they can actually happen within your content calendar. You can create an “idea” space that allows anyone involved in the content process to put ideas into one repository. They can then be discussed and fleshed out into projects.

3. Maintain Consistency

Consistency is critical in content marketing. To keep your audience engaged, you have to be delivering content that helps them learn and is also entertaining. If your posting is irregular and not continually connecting with readers, your audience is unlikely to grow. A content calendar keeps your team honest and accountable to the publishing frequency and schedule that you’ve set out to execute.

4. Sustain Your Audience’s Interest

A content calendar offers you the opportunity to see what topics you’ve covered so you don’t duplicate efforts, while also helping you keep to your themes. You will no longer be picking topics at random so you are more likely to keep your audience engaged.

5. Stay Timely

With a content calendar, you can plot out specific events, holidays, or times of year that are important to your audience and your business. This means you won’t miss out on opportunities to leverage these events and get in front of your potential customers with timely content. You can ensure that you have content that speaks to what’s happening in their world, building your credibility.

6. Enable Visibility Across Teams

Content collaboration across large teams can be complicated. Content calendars make it easier. The most effective companies have alignment across teams. With a content calendar, you can employ a resource that helps everyone stay on the same page. Sales, marketing, product managers, and other stakeholders have clear visibility into content efforts, which can improve the relationships among teams and your culture.

7. Plan Social Media Marketing Better

Content and social media marketing are two parts of your content marketing strategy. A content calendar enables your social media team to schedule what will be posted and where, allowing you to be more consistent in posting.

Plus, with content automation features available on some content calendar platforms, you can save time in scheduling. This helps you cultivate a better social media presence because you can focus more on interacting with followers, instead of manually publishing posts.

8. Track Performance More Efficiently

Measuring the effectiveness of your content marketing efforts is essential. You need to understand what content is performing well and why so you can replicate it. By using a content calendar that also enables reporting, you can keep an eye on your production and performance metrics and uncover insights to inform your future content plan and make it even effective.

Having a content calendar is critical to your brand’s content marketing success. Thus, it’s not an option anymore. Using a content calendar is a foundational aspect of your content strategy. Now, all you need to do is find the right one for your business.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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