Modus Wedding Films

Posts Tagged‘video production kent’

Instagram Live: A Step-by-step Guide for Businesses

Posted September 10, 2022 No Comments

Why Should Instagram Live Be Part of Your Strategy?

Going live is one of the best ways to connect with your followers in a direct, transparent, and authentic way. Unlike pre-recorded Stories, Instagram Live is a totally unedited stream for your followers to tune into and engage with — which can be a great way of showcasing the more human side of your business for your audience to connect with.

And that’s not all. Instagram Live allows your audience to submit their comments and questions in real-time, making it one of Instagram’s most interactive video platforms.

This can be a hugely beneficial tool for building a stronger connection between your brand and potential customers, allowing you to gain valuable feedback and insight — straight from the people that matter most!

Hosting an Instagram Live can also help boost your discoverability on Instagram. For example, every time you go live on Instagram your followers will receive an in-app notification, and your Live will be bumped to the front of their Instagram Stories feed.

With all this in mind, Instagram Live is an awesome tool to promote your products, engage with potential customers, and increase your reach.

TIP: Give your Instagram Live a boost by promoting them on Instagram Stories in advance! Storyboard and schedule your Instagram Stories with Later today, available on all paid plans.

Schedule Instagram Stories!

How to Go Live on Instagram: A Step-by-step Guide

Instagram Live is an incredibly easy tool to use! But before you start broadcasting, there are a few administrative items to take care of.

Step 1: Adjust Your Instagram Live Settings

Before you jump into your Instagram Live, it’s a good idea to check your camera settings.

To do so, open the Instagram Live mode view. Then, tap the wheel icon in the top right-hand corner to open your controls.

From here, you can select if you’d like to hide your Live from specific people, along with other tools like which side of the screen you want your camera toolbar to be on.

You can also select one of the icons on the left-hand sidebar to add the title of your Instagram Live, set the audience (either Public or Practice mode), or schedule it for a future time and date.

TIP: Practice mode is a great way to alleviate any technical difficulties or pre-show nerves before you go live (more on that later!).

Step 2: Filter Out Offensive Comments

If you’d rather not see inappropriate words in the comments on your Instagram Live, you can automatically hide offensive comments, and manually filter comments that contain specific words or phrases.

Open your Instagram settings, scroll down to “Privacy,” select “Hidden Words,” and then toggle “Hide comments” from “Off” to “On.”

You can even take it a step further by using the “Advanced comment filtering” option, or manually adding words, phrases, and emojis that you don’t want to see to a list.

And even better, with Instagram’s new “Live Moderator” feature, you can appoint someone to be a moderator during the livestream.

Your moderator will have the power to report comments, remove viewers from the Instagram Live, and turn off comments for a viewer — making one less thing for you to worry about.

Step 3: Check Your Live Stream in Practice Mode

With Instagram’s “Practice Mode” tool you can test out your Live setup in advance.

Before you go live, select the eye icon on the left-hand corner of the screen. Toggle from “Public” to “Practice.” That’s it!

This feature is perfect for ironing out any kinks before you go live to the masses.

Step 4: Go Live

Once you’re happy with your practice session and ready to go live, it’s quite simple.

Tap the “Live” icon at the bottom of your screen to start your broadcast, and get ready for your close up!

Step 5: Use Instagram Live’s Interactive Features

Once your live is underway, you can choose from a number of features to make your broadcast more engaging:

  1. Share questions from your viewers to the screen by tapping the question mark-speech bubble icon at the bottom of the screen. You can only share a question once a viewer has submitted it during the broadcast.
  2. Send a Direct Message to someone about your Instagram Live by tapping the paper plane icon at the bottom of the screen.
  3. Invite someone to co-host your Instagram Live by tapping the person icon at the bottom of the screen.
  4. Apply an Instagram Stories filter to your broadcast by tapping the filter icon on the right-hand side of the screen.
  5. Tap “Comment” to add a comment to the live stream. You can also pin a comment to the top of the feed by tapping and holding it.
  6. Disable your video feed by tapping the camera icon on the right-hand side of the screen.

You can also share an image or video to your broadcast screen.

First, tap the picture icon in the top right-hand corner of the screen:

Then, choose an image or video from your photo library:

TIP: Use this feature to share educational content like an infographic or a collection of recent photos. Think of it as giving a mini live presentation!

Step 6: End the Live Broadcast

Once your Live is over, tap “End” in the top right corner and then “End Now” to confirm.

From here, you can tap the save icon in the top left to save it to your camera roll to re-use elsewhere. You can choose a cover, write a caption, add a location, and tag other users.

We love repurposed content.

How to Host a Great Instagram Live

Now that you know how to go live, we can dig into what makes for a really great strategy!

Here are our top 6 tips for hosting next-level Instagram Lives that drive real value for your brand:

Tip 1: Hype Up Your Instagram Live in Advance

Regularly and strategically promoting an upcoming Instagram Live can make all of the difference when it comes to securing those all important views!

You can now schedule an Instagram Live up to 90 days in advance, which is great for building hype and creating more of an “event” out of your upcoming broadcast.

By scheduling a Live, you can share reminders and countdowns directly to your their Instagram Stories and feed.

Tell your audience what they can expect in the live broadcast, and invite them to share any questions they have in the comments. This can help your followers feel more engaged, and ultimately more likely to tune in.

Tip 2: Go Live When Your Audience is Most Active

Going live when your followers are most active is one of the easiest ways to make your Instagram Lives more successful.

But how can you predict when your audience will be online ahead of time? The best way to do this is by studying historical data trends to understand when your audience are typically most active on Instagram.

Take a look at your Instagram insights. Under the Audience tab, you’ll find a breakdown of when your followers are most active online broken down by day of the week and time of day.

And if you’re looking for even more detail, you can use your Later Analytics to hone in on your audience’s behaviors.

Your Later analytics dashboard has a super-detailed breakdown of when your audience is online — and you can use that info to tailor your Instagram Live schedule.

PRO TIP: Use Later to discover your best time to post based on audience engagement trends! Upgrade now to find the best days and times to post on Instagram for maximum engagement.

Find Your Best Time to Post 

Get more engagement on Instagram posts by scheduling them for your optimal times with Later

Tip 3: Consider Your Lighting and Location

Planning the location and lighting for your Instagram Live can have a huge impact on how professional your broadcast looks.

Consider how the backdrop of your Instagram Live supports your brand’s message. For example, a minimal white setting with plants will create a totally different aesthetic to a wall with scrapbook-style photos on it.

If your brand is fun and playful, consider how to reflect that with your use of color. For example, a bright pop of pastel can instantly shift the tone of your Instagram Live and make it feel more on brand.

In terms of lighting, natural light is always the most affordable (and often the best) option.

Tip 4: Have a Clear Content Plan

As with any video content, it’s super important to have a clear vision of what you’re going to cover in your Instagram Live broadcast. Having a clear plan will help prevent any awkward pauses, and will also make sure you’re hitting all the important points for your business agenda.

One of the best ways to plan your live stream is to think of it as having a beginning, middle, and an end — or more specifically, an introduction, focal point, and conclusion — and making a note of the most important messages to get across during the broadcast.

It’s also a good idea to consider what could go wrong in a “worst case scenario.” For example, if your live broadcast relies on viewers’ questions, have a backup plan in case you don’t receive any. This could be a list of questions that you’ve gathered earlier from Instagram Stories, or an alternate talking point.

Tip 5: Introduce Branded Elements

One of the main advantages of going live on Instagram is that you’re providing an unedited and direct channel for your audience to engage with your business.

However, that doesn’t mean that you can’t introduce some branded elements to make your live broadcast feel more aligned with your brand values.

This could be as simple as having cue cards in your brand color palette, holding a branded mug, or choosing a backdrop that fits with your creative aesthetic.

Watch our TikTok video to discover exactly how to do this here:

TIME-SAVING TIP: Add your customized templates to a dedicated folder so you can easily find and select them during your live broadcast!

Tip 6: Keep Your Business Goals Front and Center

There are hundreds of reasons to go live, so nailing down what matters the most can help keep your broadcast focused, effective, and measurable!

This could be building hype around the launch of a product, spreading the news about an important company update, getting real-time customer feedback, driving sales for an existing product line, or positioning your brand as an expert on a certain domain.

With clearly defined goals, you can regularly step back and make sure your Instagram Live content plan is fully supporting them.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Why are Podcasts so Popular in 2022?

Posted September 3, 2022 No Comments

Why are Podcasts so Popular in 2022 :

Gone are the days when you would listen to radio stations on repeat. Feverishly trying to find anything useful to occupy your mind and ears. Anything you’re interested in — from quantum physics to stand-up comedy to love and loss tales — may now be accessed and experienced with the swipe of a finger. Let’s figure out why are Podcasts so Popular in 2022.

A podcast is a miraculous alternative to regular radio that most people are familiar with these days. A podcast, by definition, is an episodic collection of digital audio recordings made accessible for download through the Internet. For convenience, listeners may subscribe to their favourite radio stations and listen either online or offline. Even better, they’re (usually) free!

Podcasts may make a monotonous commute to and from work more fascinating, stimulate your thoughts while cleaning the house, or encourage you while working out at the gym. But what is it about podcasts that make them so popular? What makes them more appealing than their favourite new hit or a typical radio show?

They help you get over a creative block.

Assume you’re a fiction writer who is stuck on character development in a new novel you’re working on. Listening to podcasts including conversations with other fiction authors might provide insight into how they use their personal experiences and dreams to help construct characters in their works. You may then utilise these ideas to draw inspiration from your own life. Podcasts can also help listeners address problems creatively while focusing on other topics.

They help you feel inspired and empowered.

Do you wish to go all over the world? Considering establishing a non-profit organisation? Do you want to live a more environmentally friendly lifestyle? There are several podcasts that contain conversations with activists, explorers, and small business entrepreneurs that might motivate you to live the life you’ve always desired. Sometimes all you need is a podcast to get you started in the morning.

They help you spend time more effectively & escape reality.

Consider how much time you spend travelling to the office, jogging, or perhaps even house cleaning (geez)! Those are many minutes that can be spent far more successfully by listening to podcasts while driving, running, cleaning, or cooking, making the best use of your time.

They help you understand your education in a far more enhanced manner.

Did you major in Business Administration but secretly want to be a farmer or a filmmaker? With the abundance of podcasts accessible, it’s simpler than ever to broaden your knowledge on any subject conceivable. You may learn about fresh technological developments, unusual scientific findings, and the best ways to advertise your web series or start a homestead.

They help you stay relevant about current and trending world affairs.

It’s easy to feel quite depressed after listening to the news all day. Podcasts provide a new dimension to your daily news by providing engaging debates on a wide range of topics. They can look at a topic from several perspectives and frequently delve much further into an issue than a standard news source would, while also providing some entertainment value. As a result, you may have a more comprehensive understanding of the issue. Many new listeners have discovered podcasts to be an excellent substitute for news that is overly fear-mongering on television and overly sensationalised on social media.

They enhance relationships and make you feel less lonely.

It might be tough to look at a situation objectively and address an issue if you have a bad connection with a family member, love partner, or friend. Listening to conversations with individuals who have dealt with similar situations might help you get clarity on your own problems and gain the information you sorely need. In the absence of individuals in your actual life, the podcast might help you feel linked to another human being.

There is a podcast for everyone, whether you are 20 or 70, male or female, a free-spirited hippy or a highly focused businessman, and there will be more in the future. They’ll make you laugh and cry, push you to advance in your work, or provide you with the clarity you’ve always needed to make a crucial life choice.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Would you like to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How to Get More Followers on TikTok in 2022

Posted August 29, 2022 No Comments

TikTok is one of the newest social media platforms for creating videos. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off.  

How to Grow Your TikTok Followers

If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you’ll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that’s really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say.

Identify Your Target Audience

Once you’ve found your target audience, you’ll need to create content specifically for that audience. While your goal is to get more TikTok followers, it’s important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel.

Leverage Trends

TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn’t mean you have to participate. Be discerning about the trends that you join in on to make sure that they’re the trends your target audience is also participating in.

Educate Your Followers

The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.

Use Hashtags

Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you’re interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags.

Post at the Right Time

One of the best ways to get more TikTok followers is to make sure you post on TikTok at the right time. The best time is, of course, when your audience is most likely to be online. It could take some trial and error to find that sweet spot but it’s so worth it.

Create (and Participate in) Challenges

We recommend participating in the same challenges that your target audience are facing. Many of the popular challenges are dance ones so be prepared to show your best moves. In addition to participating in existing challenges, you could create your own.

Engage With Other TikTok Creators

It’s important to engage with other creators on the platform, using TikTok’s duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts, but don’t shy away from engaging with other creators simply because you enjoy their content.

Get More Followers With Creativity and Persistence

TikTok continues to increase in popularity so if you’re interested in getting more followers , there’s no time to waste. Using the tips in this article, you’ll be well on your way to getting more followers, increasing engagement, and building a vibrant community on the platform.

TikTok’s primary feed, the For You page, offers up highly personalized content for each user based on videos they’ve watched and liked as well as the creators they follow. Getting your content on TikTok’s  For You page is key to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.

Each of the tips in this article is important, but don’t get overwhelmed. You don’t have to implement every single tip all at once. Then, create high-quality content (with a CTA) and publish it during peak times.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How to Get Your Video Content Shared on Social Media

Posted August 27, 2022 No Comments
social media content

Social media has been around for some time now and with more and more people joining social media platforms every day. It is also why social media has become a favoured spot for marketers of different shapes and sizes to promote their content, products, and services.

As any good marketer knows social media; Facebook, Twitter, Instagram and YouTube are nothing if content sharing doesn’t drive them. One could even go as far as saying that the share button is the backbone of the entire social media operation.

With that said, here are some tips on how to get your video content shared on social media. 

Keep them Short

Even though video content, by its very nature, is more easily consumed by your audience than text posts, this doesn’t mean that people want to see a full-length movie. Each social media platform has its optimal video length.

Repurpose Blog Posts

If you’re reading this, the chances are that you are already writing blog posts on a regular basis. If this is the case, then you can repurpose some of those blog posts into short videos. Use Google Analytics and other such tools to track your best performers.

If that material did well in writing, it could also do great as a video. Older videos can also be repurposed. 

Go for Quality Videos

Every one is reasonably conscious of the fact that the video and audio quality is an important part to play when it comes to viewer engagement and share-ability. You don’t have to break the bank to produce these videos and it’s advisable to either invest in some filming equipment or hire a team of professionals to help you out.

Conclusion

In short, social media and video content work exceptionally well together. If you are not already on this train, you are missing out. By investing in video content and using these simple tips above, you can go a long way.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How to Use Video in Blog Posts to Increase Engagement

Posted August 26, 2022 No Comments

Why learn how to use video in blog posts? Widespread adoption of smartphones and high-speed wireless have made video one of the most accessible — and popular — forms of online content. In fact, online video is expected to make up more than 82% of all online consumer traffic. And modern video marketing isn’t just about YouTube. 500 million people watch video on Facebook every day. Snapchatters watch 10 billion videos per day. People spend 2.6x as much time on pages with video as they do on pages without.

In other words, if you aren’t using video in your marketing strategy, you’re missing a golden opportunity to deepen your connection with your customers.

You’re also missing an opportunity if all your video content is entirely separate from your other marketing efforts. The best way to capitalize on video is by integrating it with your other marketing channels, and your blog is one of the best places to start. Here’s why and how to use video in blog posts:

When to add video to your WordPress blog

There are several great ways to incorporate videos on your WordPress blog:

1. Create video tutorials

65% of the population are visual learners, making video tutorials extremely effective.

They’re also some of the easiest video content to make. This is particularly true for software tutorials, thanks to a plethora of simple and affordable screencasting tools.

Video tutorials can either be posted by themselves – as standalone WordPress posts, or accompanied by a text tutorial, like we did in some other posts on this blog.

2. Video summaries and/or vlogs

Anything worth writing a blog post about is probably worth creating a video about. Summarize the main points of your WordPress article in a video, then expand on those points in writing.

This approach works particularly well because short videos get the most engagement, and you can post your summary on YouTube and link to the expanded version.

Or you can simply post a transcript, like science and activism blogger Rebecca Watson.

If you’re short on time you can also switch to a vlog-only format for some or all of your blog posts. If you take this route, consider breaking up articles into several short vlogs to maximize engagement.

3. “About Us” video

The “About Us” page is usually the most visited page on any website, directly after your home page. A short video sharing who you are and what you do is a great way to give it some personality. These videos should be under two minutes long and focused on the story behind your brand. A great example of how to use video in blog posts is the Hubspot’s “Our Story” video from their about page:

You can also use a background video to add to the story your words are telling. Cultivated Wit is a media company that has done this particularly well, showing their sense of humor and dedication to tech through a series of short clips in the background.

4. Share video reviews

There are video reviews for almost every product imaginable, and in the beauty and health industries video reviews are the lifeblood of many businesses.

You should already be thanking video reviewers, and now you might want to take it to the next level: share their reviews on your website. You can either share them as blog posts or add a couple video reviews to your “About Us” page. If your product has been reviewed by a well known YouTube channel you can also add this to your “Press” page and media kit.

Don’t have any video reviews? Many reviewers accept free products and some are willing to participate in extended media campaigns. There are also services like FameBit that connect business owners and media influencers.

If you run a service based business you can do something similar with something called video testimonials. These don’t need to be high-production videos, they can also be posted on both your “About” page and your “Testimonials” page.

How to use video in blog posts

There are two main options for adding videos to your blog: hosting them yourself, and embedding YouTube videos on your website. Nine times out of ten, you’re better off hosting videos on YouTube. Self hosting gets expensive fast, and YouTube gives you access to several SEO and analytics tools.

You can check other video hosting platforms, but hosting all your videos on YouTube also gives you a presence in the social world of YouTube. Built right, your channel will take on a life of its own and bring thousands, even millions, of new customers to your business.

Last but certainly not least, it’s incredibly simple to embed YouTube videos in blog posts. You can do it in three easy steps:

Step 1:

Go to the page of the YouTube video you want to embed.

  • If it’s your own video you can do this either by searching for it in the YouTube search function or by going to your “Creator Studio” and clicking on the appropriate video in your dashboard.
  • If it’s someone else’s video then you can find it easily via the YouTube search bar at the top.

Either way, you should end up with a video URL like this one:

Step 2:

What’s cool about WordPress is that you can embed a video quite easily. All you need is that raw URL of a video.

You just take it, paste it right where you want to have the video embedded in your blog post, and see it magically converted into a live video block. Like so:

And that’s it. All you need to do now is save the post.

Note; this method works not only with YouTube but also other popular platforms. You can also use it with videos from CollegeHumor, DailyMotion, Facebook, Flickr, Hulu, TED, Vimeo, and more. All you need is a direct URL.

Final advice on how to use video in blog posts

Whatever video strategy you choose, the most important thing is to know your goals and consistently work towards them. If your main goal is to spruce up your website, come up with a few key videos you can create to share your story and vision with your customers, then shoot them all in a similar style.

To build a large YouTube presence, you can experiment more and get away with lower production value on individual clips, but you need to upload something at least once a week. Not sure what approach you want to take? Research what other businesses in your industry are doing, and figure out how you can improve it and how to use video in blog posts of your own. Meet with your team to gather ideas. In fact, do this research even if you think you know what to create. You might be surprised by what actually works in your industry.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Couple shoot with our Kent based videographersWedding videography kent, wedding videogrpahy london. cinematic wedding videographer found in Kent wedding videographer

10 Reasons to Hire a Wedding Videographer

Posted August 23, 2022 No Comments

If you speak to your married friends who hired a videographer to film their day, we guarantee that they will say it was worth it! For one reason or another, videographers don’t seem to be high up on the priority list when it comes to choosing wedding suppliers, but there’s absolutely no reason as to why every engaged couple shouldn’t consider adding a videographer to their budget from the very beginning.

1. A life-like memory of your wedding

Your day will probably go by in a flash – but having a wedding videographer capture your celebration from before your ceremony to your evening reception will remind you of your best day ever for many years to come.

2. See things you wouldn’t have seen otherwise

You can’t possibly see how your guests will react to certain parts of your day – but on film, you’ll be able to look back at everyone and see things that you may not have seen if you didn’t hire a videographer.

3. Capture friends and family in that stage of life

Whether you’re inviting grandparents, aunts, uncles, cousins, small children, teenagers or babies to your ceremony, it will amazing to look back at your wedding video in years to come, to see how people have changed from then to now. Having that lifetime memory of grandparents, for example, would be priceless.

4. Your wedding videographer can get creative

A wedding video these days isn’t quite the same as you may have seen in the 80s. Today’s Videographers are experts when it comes to using top of the range equipment, music and digital creativity to turn your video in to a memory that you’ll want to watch over and over again in the future.

5. Share your wedding video on social media

Aside from watching your wedding video on repeat at home – your videographer might be able to create a shorter version for you to share with your friends on social media.

6. A wedding videographer may not be as costly as you think

Shop around, contact wedding videographers to find out what you can get for your money and be sure to compare prices depending on how long you would like them to stay during the day/night. You may find yourselves pleasantly surprised.

Top Tip:

If you’re really keen to hire a videographer but it is coming out way over your budget, could you compromise on other parts of your day by say reducing your budget for flowers or the cake?

7. A keepsake for your future children

If you plan on having children in the near future, or if you have them before you get married, having a recorded memory of your wedding day will be something for them to treasure and watch back in years to come.

8. Re-live your perfect day again…and again…and again…

When your wedding is over, we’re pretty sure that you’ll wish that you could re-live that day over and over again. With a wedding video, all those incredible emotions and memories will come flooding back.

9. Capturing the real emotion

There are numerous parts of the day when emotions can run high; from the father of the bride seeing his daughter all dressed up, to walking down the aisle and more than likely, the speeches during the evening banquet. Having these emotions captured on film will be forever sentimental to look back on.

10. No regrets

You won’t want to get to the day after and then realise that you wish you chose to hire a videographer! It’s always best to exhaust options during your planning if it is something that you are considering.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

wedding, married couple kiss, wedding photography

7 Tips For Shooting Awesome Wedding Video

Posted August 16, 2022 No Comments

Videography can be extremely stressful. Here are some tips to help you focus on getting all the right shots.

The difference between a good wedding filmmaker and a great one doesn’t come down to having the best camera or gear. The difference is you. Are you the type of person that a couple wants to have attend their wedding? These are a few ways you can make yourself a better wedding videographer.

1. Communicate with the couple, venue, and vendors.

Well before the wedding date, you should have a sit-down meeting with the engaged couple. Get to know what they are looking for in their video. Do they want to make sure you capture certain moments? Will there be any surprises or choreographed dances you need to know about? Will the bride be wearing her Great-Great Grandmother’s earrings? Being ready to capture these moments will truly make your work stand out.

Reach out to the ceremony and reception venues and find out if they have any rules or regulations. Many churches won’t allow videographers in certain areas, so it’s important to note if you will need to bring a zoom lens. Some large reception venues require a proof of insurance before they let you shoot on the premises. It’s your responsibility to have everything in order before showing up.

Talk to some of the vendors, mainly the ones you will work with on the wedding day. Knowing vendors in the industry is your gateway to success. Their recommendations can help you land future weddings. First get to know the Wedding Coordinator. Ask for a copy of the schedule and contacts for the other vendors. Then you can ask the DJ about their setup. Will they let you plug into their sound board to get backup audio? Will they bring a high end light kit for the reception? See if the photographer is willing to collaborate with you. Can you shoot side by side and rotate for closeups? Getting acquainted with everyone will help the shoot move along much smoother.

 2. Stay fast while carrying as little gear as possible.

Bonus tip: Don’t wear shorts to a wedding. Otherwise you might look like the odd one out in the video.

The morning of a wedding is a fairly typical operation. The groom and his groomsmen hang out, the bride and bridesmaids get their hair and makeup done. After that, you will be running around until the wedding is over. So it’s best to set the heavy bag in the corner and take it easy on your shoulders and back. Only carry what you need.

Having every lens option at once is no use to you. A camera and two lenses are perfect for running around. Be sure to have extra batteries and formatted memory cards ready to go. Nothing is worse than having to tell the couple to hold off on tossing the bouquet because your batteries died. I’ve seen it happen. Don’t be that person. If necessary, find an outlet and have a charging station for any batteries you have already used.

 3. Audio is crucial, have backups ready.

There are no re-“I Dos” in weddings. If you don’t capture things as they happen, then you didn’t do your job. It’s best to have multiple audio sources recording. Does your camera capture quality sound? If not, have external recorders ready to go. Try to avoid putting the mic on a bride, instead go for a lavalier microphone on the officiant or groom.

If the DJ is running sound, you may be able to plug into their sound board. That’s why it is beneficial to have talked to the DJ before hand. Keep in mind every DJ is different, so it’s no guarantee that you will get quality sound. That’s why you should only rely on them for backup audio.

 4. Always capture the traditional wedding shots.

 

You may feel the need to experiment on the wedding day, but be sure to always get the typical wedding shots too. Experimenting is a great way to help you find your style, but don’t forget that couples want to see their vows, first dance, and cake cutting. Make sure you have the important things covered before you get all those cool transition shots.

 5. Keep the camera stable.

Stabilization is necessary. Going handheld is not going to cut it. Whether you use a tripod, monopod, glidecam, slider, or a shoulder rig, be sure that you can quickly switch between your support gear. By putting the same quick release plate on all of your gear, you can easily switch on the go.

Tripods are great during the ceremony, but can easily get in the way elsewhere. When you’re in a tiny hotel room with the entire bridal party, family members, hair stylists and makeup artists, you won’t have much space to work. Being able to quickly switch to a monopod or glidecam will keep you shooting.

 6. Be sure to capture enough B-roll.

B-roll will be your best friend and worst enemy when editing. Not having enough will make you job much harder. It’s easy to remember to shoot exteriors of the venue, but don’t forget that there are people coming to these venues. When the bride and groom watch their wedding video, they will want to see their friends and family in attendance.

Have an extra camera capture parts of the crowd during the ceremony.  This footage will always come in handy to hide any rough edits. It’s also great to cut to the crowd if the photographer walks into your shot of the couple at the altar.

 7. Prepare for low light situations.

Evening receptions can be a nightmare for wedding filmmakers. Indoor or outdoor, it will probably be dark. After dinner is served, venues dim the lights so the party can begin.  Hopefully you and the DJ also talked about his light setup, but you will still need your own lights to help you get certain shots.

If your camera doesn’t handle low light well, keep in mind that guests don’t want to be blinded by video lights all night. When you use lights, be sure to use them sparingly. Don’t kill the mood by leaving them on during the entire reception.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Complete Wedding Video Guide: Ideas, Tips, and More

Posted August 9, 2022 No Comments

Proposal Video

About to pop the question? If you’re looking for a proposal idea that’ll take their breath away, propose with a video. Even if you don’t go with a video proposal, you can still turn to video to document the moment. Ask a friend or a photographer to capture your proposal and maybe the same person for your wedding. Then share an engagement slideshow or proposal recap to announce your engagement. If you’re using Animoto, you can start with our Engagement Slideshow video template and then customize your video however you like.

DURING THE WEDDING

Wedding ceremony slideshow

It only takes a few minutes to grab ceremony photos and turn them into a slideshow for your reception. Make sure you have a screen and projector or large TV ready. Then upload your photos onto a laptop. Add them to Animoto and in a few minutes you can have a beautiful slideshow ready for your reception.

Video booth

Make the photo booth even more fun by adding a component. Let guests share their well wishes for the new couple or just get silly with props. You can even create a DIY video booth with a mounted tablet.

Even if you’re sticking to a photo booth, you can share your favorites in a quick video you can share on social media after the ceremony.

Wedding favors

Video can make a sweet wedding favor or thank you gift for bridesmaids and groomsmen. Take a look at a few of the ways you can package a wedding video as a gift. Give a general thank you to attendees or a personalized message, letting them know how much their love and support means to you. Then share your video in an elegant way. For instance, you could gift your video in a USB box like the one below from Same Day Flash.

AFTER THE WEDDING

Honeymoon video recap

Turn your honeymoon photos and clips into a video album you can come back to for years to come. Or just give loved ones a post-wedding update on your honeymoon with a video you share on social media. Either way, get our tips for recapping your honeymoon with video.

Anniversary slideshow

Whether it’s your first anniversary or your 25th, this is a thoughtful way to show you’re still head over heels in love. Check out our post on making an anniversary gift to get tips for creating your own anniversary video. A slideshow can also be a way to celebrate a big anniversary milestone, say if you’re throwing a party for a couple’s 50th anniversary. If you are presenting your clip at a party, take a look at a few ways you can show your clip on a TV or through a projector.

SELECTING AN AMATEUR VIDEOGRAPHER

You’ll be busy getting married on your day, so if you go for a DIY wedding clip, make sure you plan out who’ll be in charge. Designate one or more attendees as the videographer and get them any equipment they might need on your wedding day. Here are some options to consider when deciding on how your video will be shot:

  • Designate a guest as your videographer.
  • Hire a student to take care of your video. It’ll reduce costs and free up guests to enjoy the festivities.
  • Let guests take clips and photos during the day of your wedding and retrieve everything after the event. Take a look at this blog post to discover different ways you can collect footage and photos from guests.
  • Give a few guests mobile cameras, like a GoPro, to capture the action. You can even get creative and add a camera to a bouquet or other wedding-day items to get a unique view of events.
  • Microphone: This fits under the nice-to-have column. You’ll 

Hiring a videographer

Professional wedding videography can ensure that every movement on your wedding day gets preserved in a beautiful, well-crafted clip. But if you’re looking to hire a pro, there are a few things to consider.

QUESTIONS TO ASK YOUR VIDEOGRAPHER

When you’re interviewing potential wedding videographers, make sure you know exactly what they offer. Here are a few questions you can ask before saying “I do” to your videographer.

  • Are you available on the date of our wedding?
  • Do you offer any packages? What’s included in your packages?
  • Have you worked with our photographer before?
  • How long will you be filming?
  • How many videographers will be there on the day of the wedding?
  • How long will it be?
  • Will it include audio?
  • How do you choose music for a wedding clip?
  • When can we expect the video to be ready?

WEDDING VIDEO PRICES

Like many aspects of a wedding, there is a lot of variety in wedding videography pricing. Before you settle on a videographer, here are a few cost-related things to think about:

  • Set a budget: Before you start talking to a videographer, think about how much you can set aside for your wedding videography.
  • Ask about packages: Some videographers will give you a la carte pricing and others will have packages that can bring down costs.
  • Read over your contract: Make sure everything you want is included. Be very clear on what you’re getting. If it’s not in the contract, you can’t expect it on your wedding day.

Sign your contract quickly: Though you should take time to read it over, don’t wait too long to sign a great videographer! They might get snapped up by another couple.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Why Use YouTube?

Posted July 28, 2022 No Comments
youtube video google

YouTube is the 2nd largest search engine next to Google. People upload more than 100 hours of video per minute to YouTube. It’s one of the best ways to communicate to a wide audience, whether you’re promoting programs or providing information to students. Here are a few reasons why YouTube is great.

Improve your Search Engine Optimization

Google and other search engines tend to favour clips, so sharing video via YouTube with good titles, descriptions and tags is a great way to improve your search engine ranking.

Powerful Branding

This is a fast and effective way to convey your brand messages and people respond well to visual cues for capturing the emotion and physical attributes of what you’re promoting.

Show, Don’t Tell

Video is a great way to demonstrate concepts that are not easily explained in text form and show your students through screen capture clips, live demonstration or even drawing on a white board.

Get Your Message to a Wider Audience

Not only is YouTube the most popular platform on the planet, videos themselves are highly shareable and consider how often you see videos go in your Timeline on Facebook. How often do people email you videos?

You Don’t Need a Huge Budget

There is some merit in having certain types of videos produced by professionals, not every clip needs a 6 figure budget. You can create effective videos of lectures and demonstrations, and more quickly and easily with minimal equipment.

YouTube in the Classroom 

A study by Pearson Education, found that YouTube is the most common social media to communicate with students. Not surprising, this communication tool provides an alternative to traditional methods of sharing information, including lectures, podcasts, and current news.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing and here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

THE IMPORTANCE OF A TALKING HEAD VIDEO

Posted July 21, 2022 No Comments

If done well, they give you an honest and authentic insight into a company. These are real people sharing their connection with the business and you can instantly tell from their eyes whether they really mean it – “The Camera Never Lies.” Talking head video feature employees talking directly to camera or to an interviewer who’s stood to the side of the camera. You may find talking head videos on youtube but there aren’t many.

SO WHAT MAKES A GOOD TALKING HEAD?

Good framing – technically a good talking head should be well-framed with an interesting backdrop with depth behind the interviewee like in this film we did for Royal College of Psychiatrists.

By using prime camera lenses we can create depth of field to the shot that will feel stylish and visually pleasing.

The location needs to be spacious and quiet.  Try to avoid plain, small or stark office spaces – it’s an opportunity to show off your workplace to future clients and employees.  Check the space doesn’t have noisy air conditioning or road works just outside or people walking in and out.

Clothing is important – prior to filming encourage the talking head to bring bright colours and options to choose from on the day as a coloured jacket can really help a video pop – like this yellow jacket in the RCPsych film.

Use 2 cameras – this really helps create dynamic videos and also helps you cut down content in the edit as you have something else to cut to!  By changing the camera angle on the subject your viewer is less likely to get bored.

Include cutaways – simple shots supporting the story really brings a talking head video to life.  Whether it’s of someone cycling to work, in a meeting or working at their computer. They can be filmed in a cinematic, beautiful way that will visually engage the viewer and enhance your message.

Relaxed contributors – It’s essential for the subject to come across as relaxed and at ease on camera as if they’re talking to a friend in a café.  The director’s job is to help set them at ease and tease out genuine, short and succinct answers.  If the answer is too rambly – the director is there to ask for another version.

losing the script

It’s good to come prepared but the talking head shouldn’t come with exact lines to remember as you can see that they’re thinking too hard on camera.  They should come prepared to answer questions that will draw out great content. The contributors need to lock eyes either with the camera lens or the interviewer as roving eyes can distract a viewer.  In this RCPsych piece we had them looking directly to the director to the side of the camera. This helps draw out emotion.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Older posts
Newer Posts