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Posts Tagged‘video production kent’

How to Make YouTube Shorts: Everything You Need to Know

Posted July 14, 2022 No Comments
youtube video

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger, David After Dentist, and the still very relevant Leave Britney Alone?

The team behind one of the most visited websites has hopped on the short-form video bandwagon by creating Shorts. These 15-60 second shorts are designed to entertain audiences and help brands and creators drive engagement.

What are YouTube Shorts?

YouTube Shorts are short-form, vertical content created using a smartphone and uploaded directly from the app.

Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. The content doesn’t disappear and remains on YouTube, unlike other short-form shorts apps like Instagram Stories and Snapchat.

Why try YouTube Shorts?

Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. on March 18th, 2021, YouTube Shorts quickly surpassed 6.5 billion daily views globally.

YouTube’s VP of Product Management described the video format as “a new short-form short experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”.

YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP).

But, what sets Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators.

When you’re setting up Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. But we recommend keeping your Shorts on your main channel. This is because aligning your main feed YouTube content and your Shorts content in one place will make it easier for your audience to stay engaged with your shorts and give them more opportunity to hop from Shorts to YouTube shorts and ultimately subscribe to your channel

Viewers can find your Shorts by tapping Shorts at the bottom of the app.

Alternatively, audiences can access Shorts:

  • On the YouTube homepage
  • On your channel page
  • Via notifications

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Get more Instagram followers with these 10 tips to grow your real audience

Posted July 8, 2022 No Comments

If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.

The organic distinction is important: sometimes brands take the easy way out when trying to get more followers.

Not to mention, the number on your following ultimately means nothing if it doesn’t represent an engaged fan following. Start building your presence up the right way with these tips on getting more Instagram followers.

10 Ways to increase followers

1. Optimize your Instagram account

Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the “homepage” to your account.

Without a bio, image captions, a proper username or profile image, how will people know the account belongs to your brand? It might seem obvious, but on Instagram your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive Instagram traffic to your site, so optimizing your account is essential.

If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account. Linking to your homepage is OK–but why not give users a cohesive experience when moving from your bio to a site? This has led to the popularity of IG link landing pages that host relevant links to the last few pieces of content mentioned on a brand’s feed, and “link in bio” posts that help direct audiences to those links.

Additionally, keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible keep it in-line with other social media handles you already have.

2. Keep a consistent content calendar

As a marketer the worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.

To combat this, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day.

In fact, our very own research on the best times to post to Instagram pinpoints the top times to post for multiple industries, or you can follow our research of the best times across all topic areas below:

Sticking to a schedule will help you build a consistent experience for your followers and keep them in the know of your brand. But if you’re wondering how you’re going to remember to publish at these different times in the day, we’ve got you covered with Sprout’s scheduling and optimal times features–read on for more details.

3. Schedule Instagram posts in advance

While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.

There’s a lot your brand can do to raise visibility, and now with Sprout Social, scheduling Instagram content is one of them. With our newest tools, we can help your brand schedule content through an easy process.

By scheduling content in advance, your entire team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.

You can also use Sprout’s patented ViralPost feature and let us do the work for you. ViralPost analyzes your own account’s engagement history and identifies the optimal times for you to post algorithmically.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Get partners and brand advocates to post your content

As a marketer when you’re learning how to get more Instagram followers, it’s important to know the value of your audience. The larger your follower count grows (organically), the more buyers and interested customers you will have.

The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand

Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.

Just make sure you’re providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.

5. Avoid fake Instagram followers

There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth.

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, these users enjoy when there’s someone on the other side responding.

For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or possibly sharing with others. These interactions will always have more value than a set of inactive followers.

6. Showcase your Instagram everywhere

How are people going to find an account unless you promote your Instagram? Make sure your Instagram account is listed with your website and other social networks.

Creating visibility and awareness is one of the best ways to get discovered. If you truly want to get more Instagram followers, let people know where to find you. You could add social media buttons to your website and blog to help promote social shares across all your networks as well as show people where to find you on Instagram.

Another great idea is to cross promote across your social media accounts. The Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. You can easily leverage your other social networks to direct users to your Instagram.

However, make sure that you’re not just asking for a follow. Instead you should try to promote unique content on your Instagram so users have a reason to follow you there. Fortunately, with Instagram adding a ton of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.

7. Post content followers want

While this is easier said than done, it’s smart to learn what content your followers want to see. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Whether it’s filters, captions, content types or post times, the smallest detail can make all the difference. Keep your ear to the ground with new Instagram trends so you know you’re posting popular content.

To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.

You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. You can use our Instagram Competitors report to get a look at what’s working for other brands in your industry.

8. Get the conversation started

One of the best ways to make users aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers want to engage with visual-first content like photos (68%) and video (50%), followed by 30% who want to engage with text posts. Instagram is the perfect fit for this audience profile, pairing eye-catching visuals with captions that can be just as engaging when you perfect your Instagram caption copywriting skills.

People are continuing to use social media as their contact reference for brands, whether its for off-the-cuff questions and chat, serious customer care queries, or praise for their favorite brands and products. And for your business, you need to be supportive and communicative.

Try to respond to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or improving your relationship with your audience. Our Index research also showed 89% of consumers will buy from a brand after following on social, so it’s important to secure the attention and loyalty needed to convert a visitor to your profile into a follower.

9. Find hashtags that convert

One of the most tried-and-true ways to get followers is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.

You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.

Understanding how your hashtags perform on Instagram is also just as critical to using the. With Sprout Social’s hashtag analytics tools, you have access to hashtag performance and usage data to see what’s working best.

Don’t go blindly into the hashtag universe, know what you’re tagging so you can build your following.

10. Make your followers happy

Last but not least, when you make your followers happy, you see the payoff in audience growth. We’ve given tips for brainstorming content, put them into practice in a way that feels real to your voice. In other words, avoid seeming needy, sales-driven or robotic.For many accounts, this means sprinkling in posts that are legitimately designed to bring a smile to followers’ faces and build customer relationships. Don’t forget to provide content to your followers as if they were friends on your personal feed: this might include posting memes, inspirational content, or just re-sharing interesting photos or artwork (all properly credited, of course) that can give your followers a little mental pick-up during the day.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Tips For Using Facebook Live For Videographers

Posted June 23, 2022 No Comments

1. Go live with a strong connection

Ensure that A videographers broadcast is as clear, high resolution and stable as possible.

  • If you are shooting on a phone:
    • Stream quality varies based on your connection speed. Go live when you have a strong connection (use Wi-Fi instead of your phone’s mobile data whenever possible).
    • Use a tripod or steadicam for a more stable stream.
  • If you are using video encoding (streaming) software or hardware:
    • Use a dedicated wired connection with backups whenever possible. If you must use Wi-Fi, make sure that it’s secured and dedicated for the broadcast, and have contingency plans in place.
    • Broadcasting from an event? We recommend setting up a private connection – satellite or fibre backhaul – rather than relying on a venue’s connection.
    • Run a speed test in order to determine your upload bitrate.
    • Follow our specifications and send us the highest bit rate stream your connection speed and encoder will tolerate reliably (within our maximum specs).

2. Go live with your audience

We prioritise content that sparks conversations and meaningful interactions between videographers on facebook. Video production that inspire friend-to-friend or person-to-person interactions tend to get more distribution. Actively responding to and moderating comments during your live broadcast can play an important role in fostering such conversations and interactions.

Some techniques to drive healthy engagement include:

  • Say hello to commenters by name and reply to their comments.
  • When possible, bring audience questions or comments into the broadcast itself by answering questions on air.
  • Pin great comments to the top of the chat.
  • Going live from an event? Encourage event participants to engage with the audience via the live comments.

3. Broadcast for longer periods of time to reach more people

Facebook prioritises longer videos (3 min +) that inspire videographers to continue watching. For live broadcasts, the longer you are live, the more likely people are to discover and invite their friends on Facebook to watch there video production. You can stay live for up to eight hours when broadcasting over the live API with an encoder!

4. Tell people ahead of time youre going to go live

Build anticipation by letting people know when you’ll be broadcasting live. If you are using streaming software or an encoder to go live, you should consider scheduling your broadcast.

5

Be creative and go live on facebook often!Try different types of broadcasts – and go live frequently – to keep your audience engaged. Try different phone or camera orientations, broadcast durations and formats to see what works best for you. Use insights available in creator studio to evaluate different approaches and video production is key.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

5 Female Videographers You Should Know

Posted June 14, 2022 No Comments

Looking to shine more awareness on the outstanding female talent in our community, today we present 5 female videographers you should know.

While video content keeps increasing in popularity, videographers appears to be a mostly male dominated scene.

Whether a fashion campaign, a documentary, or a product commercial, videographers have the outstanding ability of telling a story through their work. Video formats can speak to the emotional side of the viewer sometimes better than an image in itself.

Take a look at some of such examples and the talented female videographers behind them. Enjoy!

Videographer NO. 1

Munich-based creative, julie has been working in the industry for the past 7 years, with a focus on fashion and beauty. Not only is she able to portray captivating emotions in her photography, but she also has a way of capturing beautiful moments through video content.

Teresa is a videographers and photographer based in Lisbon. She enjoys traveling, creating creative content, and places a great focus on experimenting with color. This playful approach helps her portray her subjects in a calm and happy light.

She has worked with brands such as American Express, Chloé, Dior, Montblanc, and Polaroid — amongst others. Take a look at her stop motion Polaroid campaign below.

Videographer NO. 2

Paris-based photographer and videographer, Alessandra focuses her work around capturing documentary, beauty, and lifestyle moments. Take a look at how she captured a behind-the-scenes moment, below.

Videographer NO. 3

Originally from Russia, Zhenya is a freelance photographer and videographer who focuses her work on shooting people and places. Often times shooting content for brands, her work has been featured in National Geographic, Vogue Brides, amongst others. In addition, she has worked with Mercedes Benz and the insurance agency, mhplus.

Videographer NO. 4

Coraline is a photographer and a videographers, and art director based in Paris. Besides her keen eye for photographing advertising campaigns, she often assists in video campaigns. Take a look at how she helped bring together Lancôme’s newest project “Voices,” which celebrates women and diversity, below.

Videographer NO. 5

Based in Paris, Silvia seeks to awaken awareness around the moments she captures. Aiming to uncover hidden beauty, her photographs and videos incorporate textures, movements, and colors.

The documentary-style video below, which she co-directed and produced shows the unique art of connection between humans.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How To Start A Blog / Video Marketing Agency In 2022

Posted June 2, 2022 No Comments

Create A Blog In 20 Minutes

Are you looking for an easy guide on how to start a blog or social media for videos for business or video marketing agencies? The step-by-step guide on this page will show you how to create a blog in 20 minutes with just the most basic computer skills and you may find out new things to do with video marketing.

After completing this guide you will have a beautiful blog that is ready to share with the world.

This guide is made especially for beginners. I will walk you through each and every step, using plenty of pictures and videos to make it all perfectly clear.

If you get stuck or have questions at any point, simply send me a message and I will do my best to help you out.

Ready to start? Click here to skip the intro and start building your blog now

Starting a blog can seem overwhelming and intimidating. This free guide is all about blogging for beginners, and will teach you how to become a blogger with just the most basic computer skills. So whether you’re 8 or 88, you can create your own blog in 20 minutes.

You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that a complete beginner can learn how to blog quickly and easily.

How to Start a Blog in 6 Steps

  1. Pick a blog name. Choose a descriptive name for your blog.
  2. Get your blog online. Register your blog and get hosting.
  3. Customize your blog. Choose a free blog design template and tweak it.
  4. Write & publish your first post. Share your thoughts with the world. The fun part!
  5. Promote your blog. Get more people to read your blog with the proper marketing.
  6. Make money blogging. Choose from several options to monetize your blog.

Should you start a blog?

One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational way.

Many successful bloggers will write about a variety of topics on the same blog, this is because of the format.

In addition, you don’t need to be an expert on any of the topics you write about to have a successful blog. For example, visitors to a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.

To be successful as a blogger there is really just one requirement: a passion for your topic.

At its heart, blogging is about sharing your knowledge with the world. Writing about things that you are passionate about makes the process of starting a successful blog so much easier. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your visitors interested.

So why would you go to the trouble of blogging? There are a few reasons:

  • Share your story. A blog allows you to have a voice and be heard. You can share your story with the entire world if you so choose. One of the most common ways blogs are used are as a diary where the blogger writes about their daily experiences so that friends, family, and others can all be a part of their lives.
  • Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a piece of content and then continue to profit from it long after the the writing is finished. I go into much more detail on how to blog for money later in this guide.
  • Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest post. But a successful blog makes your idea into a reality, and can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
  • Find a community. Blogging at its heart is interactive. You write a post and people comment on it. This is a good way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.

Step 1: Pick a blog name

If you’ve already got an idea for the name of your blog, you can check to make sure that no one else has already registered it:

Note: You cannot use any spaces or punctuation other than dashes in a domain name.

If you find that the name you wanted is already taken there are a few things you can do:

  • Try a different domain extension.
  • Add small words. Words like “a”, “my”, “best”, or “the”. For example, this site is called TheBlogStarter.com instead of BlogStarter.com.
  • Add dashes between words. For example, scott-chow.com

How to Choose a Blog Topic & Name

If you don’t have an idea for a name already, the first step is choosing your blog topic.

If you’re not sure what to blog about, there are a few ways to find a good blog topic:

  • Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations.
    For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.
    Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
  • A personal blog. A personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share your thoughts with the world without having to stick to just one topic.
  • Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.

Once you have a topic it’s time to choose your blog name, also known as your domain name.

A good blog name should be descriptive so that potential visitors can instantly tell what your blog is about just from the name.

If you are blogging about one specific topic then you will definitely want to include that in some way when you pick a domain name. Try not to get hung-up on just one word though. For example, a videographers blog doesn’t necessarily have to have the word “videographer” in it. The words “video marketing”, “filming”, and “cameras” would also let people know that your blog is about being a videographer.

A .com domain extension is the most preferred, but .net or .org work as well. It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. So “Blogging with Kelsey” becomes bloggingwithkelsey.com

Step 2: Get your blog online

Now that you’ve got a name picked out it’s time to get your blog online. This might sound hard or technical, but the steps below will walk you right through and make the process easy.

To get your blog up and running you need two things: blog hosting (also known as web hosting) and blogging software. The good news is that these typically come packaged together.

A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name. You must have a blog host in order to have a blog.

You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.

Step 3: Customize your blog

How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:

The video above should answer a lot of questions you might have about how to set up a blog and get it customized. Here is a step-by-step break-down of some of things I show in the video.

Logging in

If you are not already logged-in from the previous step, go to Bluehost.com and click “Login” on the top right to bring up the login screen.  You can then login using your domain name and the password you set in the previous step.  If you have misplaced your password you can reset it by clicking the “Forgot Password” link.

Once you log-in you will be taken to your BlueHost Portal.  From the portal you can click the blue “WordPress” button to be logged-in automatically to your WordPress blog.

Changing your blog design

Once you login you will be in the WordPress dashboard. This is where you can make any changes you want to your blog.

Everyone has a different idea of how they want their blog or video marketing page to look to look. One of the great things about WordPress is that you can change your entire layout and design with just a few clicks.

In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your WordPress blog. To change your theme you are going to click on the “Appearance” tab on the left menu.

You will see several free WordPress themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc. These are well-designed, clean-looking themes that can work for just about any type of blog. In fact, many of the world’s top bloggers use one of these themes.

Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Sixteen” WordPress theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!

If you don’t like any of the themes that are already installed you can easily choose from thousands of other free WordPress themes. To install a new WordPress theme, click on the “Appearance” tab on the left menu and then click “Add New Theme”.

This is the WordPress theme search screen.  There are thousands of themes to choose from.  You can change your entire design at anytime simply by activating a new WordPress theme.  To find a theme you like, I suggest you click on the “Popular” tab and start browsing. When you find one that you like click the blue “Install” button.

Once the theme is installed click “Activate” to activate the theme on your blog. To see your new theme in action, go to your blog and take a look!

Step 4: How to write a new blog post & publish it

Now that your blog is up and running it’s time to actually do some blogging!  Let’s create your first piece of content.

Go to the left menu and click on “Posts”.

You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.

To begin writing a new post, click the “Add New” link.

You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.

If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.

Once you have finished your post just click the “Publish” button on the top right side of the screen to publish the new post.

Content That Should be on Your Blog

There are two main types of content your blog should provide: static and dynamic content.

Static Content: Your blog should contain a few necessary pages explicitly designed to provide the visitor with the tools they need. The content on these pages is static, meaning – the content doesn’t change, or at least not very often. These are mainly top-level pages that can be accessed via a menu on your blog.

These static content pages should be in place well before you launch your blog to the world.

Important static pages to include:

  • About Me (Us) – This page should include a biographical summary of the author(s) as well as a mission statement. Think about the answers to these questions: How did your passion for the subject matter develop? What do you want to convey to the world? What is your ultimate goal?
  • Contact Me (Us) – A contact page provides the visitor a place to reach the author which, in turn, provides the visitor with the reassurance that you are a real and reachable author. You can add your physical address, phone number, and custom email address. Or you can utilize a simple contact form to keep your personal identifying information private. You should put links to all of your social media profiles here as well.

Your blog content should be regularly submitted at specific intervals. Waiting months to create content will never build a following. Posting content weekly and driving traffic to these posts will help build your brand.

How to write great blog content

Each post should be lengthy, informative, and engaging. It’s not always easy to come up with new blog and video marketing post ideas on a regular basis and you are free to mix up the tone and even the subject matter to keep things lively and interesting.

Define the Content: Create an alluring post title that stimulates curiosity and encourages clicks. Use the first paragraph of your post to clearly define the topic of your article and provide a possible hook to keep the reader reading.

The Longer the Better – But Break It Up: The more information and detail you include, the better. But visitors will begin to skim if the content contains lengthy paragraphs a mile long, and will pop out faster than they came in. Visitors enjoy tidbits. Keep your paragraphs short with spaces in between, use lists and standout quotes, use images, and always include headings and sub-headings so that visitors can find what they’re looking for.

Engage The Reader: At the end of each post, a common tactic used to engage visitors is posing a meaningful question to your audience and asking them to reply in the comments. This simple measure can increase engagement tenfold.

Original Content: Your content should always be original. Your content should come from your heart, your brain, your knowledge base, and your experience. You can get topic ideas from others in your field, but make sure the content comes from you.

Original Photos: While it is easy to include stock images from free image sites, it is even better to include your own photos and graphic work. Another idea is to take free images and manipulate them with a free photo editor.

Edit Work: The blog content should be sufficiently edited. Nothing says unprofessional like several typographical and grammatical errors. If you need a few refresher courses in grammar, consider using a writing application.

Publishing Your Blog

Even after you have written a post your blog may still be showing a placeholder page.

When you are ready to make your blog public for the first time, just click the “BlueHost” menu at the top left of the menu in your WordPress dashboard then click the blue “Launch” button to remove the placeholder page and launch your blog.

Congratulations! You now know how to start your own blog and publish content!

Step 5: Promote your blog

Creating a well-designed blog and writing great content is just the start. In order to get visitors to your blog you will need spend some time promoting it, especially when you first start.

The strategies below will help get your blog in front of more readers. You don’t need to use every strategy – try out a few and see what works well for you.

Alert Your Inner Circle

The very first people who should become aware of your blog are your inner circle. This includes family, friends, and colleagues within your field. Encourage them to become followers, ask them to mention your new blog, and – most importantly – thank them.

Use Social Media

While you don’t want to overdo it, you still want to create accounts with the “biggies” like Facebook, Twitter, YouTube, Pinterest, and Instagram.  You should post a link to your newest content on your accounts, but you can also post relevant news and links to other sources that your readers may find interesting.  Don’t forget to use hashtags and engage with your followers!

One of my favourite ways to get visitors to a blog or a video marketing agency is to post links on my social accounts, like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your visitors. If you have created high-quality content on your blog then social media is a way for your blog to go viral.

Comment on Other Blogs

Find other blogs and social media for videos in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments. Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.

Engage with Your Visitors

When your readers leave comments on your posts, always engage with them. Reply to their comments and questions, give them “likes” and affirmations. When it is obvious that an author cares about his/her community and readership, visitors are naturally encouraged to return.

Collaborate with other bloggers

Become enmeshed in your blogging community by collaborating with respected members of your field. Collaborating includes guest posting, promoting each other’s blogs and products, and regularly interacting through comments and social media.

Post Regularly

Post content regularly. Create an editorial calendar and stick to it. A good blogger posts at least once per week to start. If you have long lapses between posts, your followers will drop off and your growth will be severely hampered. It’s not easy to post on a schedule, but it’s something you absolutely must stick to.

Create an Email List

In addition to getting new visitors to your blog, you will also want to make sure your current visitors are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post new content on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.

Step 6: Make money from your blog

Once you have put in the effort of creating great blog content and promoting your blog maybe for a video marketing agency, making money from your blog is actually the easy part.

Blogs have the potential to be extremely lucrative, but don’t assume that you’re going to start making money in the first week, or even in the first month. It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Top Trending Videos And Videographers 2021

Posted May 27, 2022 No Comments

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP, a collaborative Minecraft server with an active fandom full of videographers and commentators.You also raised short-form video to new heights, watching new cooking, dental (yes, dental), and magic creators (on youtube) transform traditional entertainment.

As the year comes to a close, it’s time to celebrate with a look at the top trending videos, videographers, and artists you helped propel to mainstream success.

This year’s top trending videos on youtube saw creators convert some of their most popular content into longer running phenomena. By producing sequels in response to audience demand, these creators showed how to turn one-off wins into full-on series with fresh influence: Dream made speedrunning a spectator sport with his increasingly innovative attempts to defeat Minecraft’s Ender Dragon; Mark Rober went from busting package thieves with his homemade glitter bomb to catching phone scammers; and Dude Perfect used their humorous stereotypes format to shine a light on the types of people you’re likely to meet at a game night.

Also making the year’s top trending list: A new survival challenge from MrBeast, the Weeknd’s much memeified performance at the Super Bowl Halftime Show, a hot take on one of the most talked-about games of the year, a scripted morality lesson, a moving musical audition, and a fight against zombies. Oh, and the socially-distanced inauguration of a new U.S. President and VP.

MrBeast – I Spent 50 Hours Buried Alive
Dream – Minecraft Speedrunner VS 5 Hunters
Mark Rober – Glitterbomb Trap Catches Phone Scammer (who gets arrested)
NFL – The Weeknd’s FULL Pepsi Super Bowl LV Halftime show
CoryxKenshin – Friday night Funkin’ KEEPS GEtTING BETTER AND BETTER (Part 2)
Dhar Mann – Kids MAKE FUN OF Boy with AUTISM, Instantly Regret It
America’s Got Talent – Golden Buzzer: Nightbirde’s Original Song Makes Simon Cowell Emotional – America’s Got Talent 2021
Biden Inaugural Committee – The Inauguration of Joe Biden and Kamala Harris | Jan. 20th, 2021
Forge Labs – I Spent 100 Days in a Zombie Apocalypse in Minecraft… Here’s What Happened
Dude Perfect – Game Night Stereotypes

Breakout Creators 

Among 2021’s breakout videographers on youtube, Kallmekris turned character-driven sketches into must-watch viewing, Casual Geographic reinvented the nature documentary, and Beluga used the interface of chat platform Discord to riff on internet culture.

  1. Kallmekris
  2. Ranboo
  3. Adin Live
  4. Beluga
  5. Ryan Trahan
  6. TapL
  7. Kinigra Deon
  8. Tubbo
  9. BrentTV
  10. Casual Geographic

Zhong topped the Top Shorts Creators list in 2021.

Top Shorts Creators (US)

This year’s first-ever Top Shorts videographers list is full of creators who took run-of-the-mill, everyday experiences and transformed them into entertaining snippets, from gaming-themed sketch comedy to relatable workplace vlogs.

  1. Zhong
  2. Desmond Dennis
  3. Dental Digest
  4. Greg Renko
  5. Nick DiGiovanni
  6. The Bentist
  7. Milad Mirg
  8. SeanDoesMagic
  9. Dylan Lemay
  10. DankScole
  11. Lisa Nguyen
  12. Jeenie.Weenie
  13. Jacob Colvin
  14. Ian Boggs
  15. The Beverly Halls

Artists who reflected culture and tapped into the language of the Internet saw chart-topping wins.

Top Music Videos (US)

And in music, videographers who reflected culture and tapped into the language of the Internet — with songs that inspired dance challenges, memes and so much more — saw chart-topping wins.

  1. Pooh Shiesty – Back In Blood (feat. Lil Durk)
  2. The Weeknd- Save Your Tears
  3. Lil Nas X – Montero (Call Me By Your Name)
  4. Polo G – RAPSTAR
  5. DJ Khaled – EVERY CHANCE I GET ft. Lil Baby, Lil Durk
  6. MO3 & OG Bobby Billions – Outside (Better Days)
  7. Bruno Mars, Anderson .Paak, Silk Sonic – Leave the Door Open
  8. Cardi B – Up
  9. Olivia Rodrigo – drivers license
  10. Rod Wave – Street Runner

Want to learn more about the creators and videos that made this year’s top lists? Head to the Culture & Trends site, where you can find all the global moments that defined 2021. And for a deeper dive into this year’s ads trends check out this post.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

6 Benefits Of Blogging On LinkedIn

Posted May 20, 2022 No Comments

1. Ready-made traffic

Got your own blog? Good. You will know that attracting readers can be tricky (even for professional videographers and bloggers) , especially in the early days. With LinkedIn you are part of a hive that’s 467 million professionals strong. There are people who want to read your content, and plenty of them. LinkedIn helps you reach them – and that starts with your carefully nurtured network of connections.

2. Boost your exposure (beyond LinkedIn)

Of course, LinkedIn allows your readers to share your content across their other social media channels. You could pick up traffic from Twitter, Facebook and all the rest – even if you don’t actively use those platforms yourself. Easy win.

Good posts with eye-catching headlines and a logical structure can earn your company tens of thousands of views. A post by the CEO of investment company adventur.es is a good example of just what blogging on LinkedIn can do for your brand.

3. Get ranked in Google fast

LinkedIn holds phenomenal clout with the search engines. Publish your content and Google will pick it up pronto. That’s excellent news if you’re writing a piece in response to the latest big story in your industry. When the value of your content lies in its timeliness, LinkedIn will help you maximise the opportunity.

4. Build credibility and gain trust

Links to the latest content you publish on LinkedIn are added to the top of your profile. That shows any visitors checking out your profile that you are engaged, knowledgeable and confident enough to make your opinion heard. Ideal for picking up one or two extra credibility points.

5. Drive traffic to your blog

Just because you’re publishing on LinkedIn doesn’t mean you can’t include links in your content that direct readers to your own website. In fact, why wouldn’t you?

6. Built-in analytics

LinkedIn shows you how many times your content has been viewed, how many shares it’s generated and how many comments readers have felt compelled to leave. That’s useful in any marketer’s book. Especially if you fancy comparing the data with your own blog’s analytics to see which content is working best on each platform.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Best Times to Post on YouTube in 2022 

Posted May 13, 2022 No Comments

When is the best time to post on YouTube?

Our 2022 social media trends report shows that the best times to post on YouTube are between 6-9 p.m., 3- 6 p.m., and 12-3 p.m. on Fridays, Saturdays, and Sundays. Creating a video for YouTube isn’t an easy task, even for a videographer. First comes ideation, then scripting followed by filming, and finally editing – and that’s just at a high level. Imagine doing all that work just to upload a video that doesn’t get much traction.

When you’re first starting out, you’re bound to struggle. However, if you’ve been at it for a while and are still not getting any traction from your videos, your upload time could be the culprit.

To start, our report revealed that most marketers surveyed say they post on YouTube four to six times a week – as much as they post on Instagram, TikTok, Reddit, and many other social platforms.

The only platforms where respondents posted every day were Facebook and Twitter.

While other social media platforms offer countless formats to engage audiences, from ephemeral content and in-feed posts to polls and live streaming, some argue YouTube is slow to expand its formats.

Given that, it’s a bit surprising that marketers are posting as often on the platform, especially since it’s long-form content that tends to require more time and effort.

Now onto the good stuff: The best times to post on the platform.

Here’s the breakdown:

  • 31% of respondents said 6 p.m. to 9 p.m.
  • 23% of respondents said 3 p.m. to 6 p.m.
  • 19% of respondents said 12 p.m. to 3 p.m.

As for the best days, data shows that it’s the weekend with Saturdays being the most popular answer, followed by Fridays and then Sundays.

Other video platforms like TikTok and Instagram focus on short-form content, making it easy for consumers to get what they need during breaks throughout the day. YouTube, however, requires a bigger time commitment.

When is the worst time to post on YouTube?

Wondering when you shouldn’t post on the platform? According to our social media trends report, Mondays aren’t so popular among marketers.

Only 5% of marketers surveyed said Mondays were the best time to post on the video platform. The second least-popular day was Tuesday, followed by Wednesday.

As for the times, here’s the breakdown:

  • 6 a.m. to 9 a.m.
  • 9 p.m. to 12 a.m. (midnight)
  • 9 a.m. to 12 p.m.

Fewer than 20% of respondents said an early morning posting (between 6 a.m. and noon) offered the best results.

Does it matter what time you post on YouTube?

The answer to this is both yes and no. It matters what time you post on YouTube in the short term because it will impact how many views your video gets within the first few hours.

However, it doesn’t play a huge role in the long term. Say your video was posted at 3 a.m., that has little impact on how many views it can garner over the next couple of months or years.

Unlike a platform like Instagram where fresh content is key to success, novelty is not the biggest ranking factor on YouTube.

This means that even if your video may not perform well initially, if it’s the most relevant video to a user’s query, it can quickly gain traction.

How to Find Your Channel’s Best Time to Post

Your Analytics dashboard is the best place to go to find the most accurate and reliable data on your channel.

If your channel generates enough traffic, you’ll gain access to an advanced report which shows you when your viewers are most active on the platform. 

To access this page, follow these steps.

  • Open YouTube Studio.
  • Click on “Analytics.”
  • Open the “Audience” tab and view your report. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

6 tips for wildlife videos and videographers

Posted May 6, 2022 No Comments

Shooting great wildlife footage can be quite challenging as you’re dealing with animals that can be unpredictable. The best wildlife videographers are the best because they have the right gear,, they put themselves in the best position to get the most epic shot. Here are some tips for shooting great wildlife footage.

Step 1: Make A Plan

You should set out with a basic plan, but keep it flexible so you can adjust on the fly and not get too disappointed if things don’t go your way. Observe your surroundings so you can find other vantage points if your first choice isn’t working out. If one entire location isn’t getting you any results, plan out some other places you could pick up and go to as long as you aren’t sacrificing too much time and light.

Having a basic plan can help narrow your initial focus, but allow you to make adjustments based on what the actual reality of your shooting location ends up being.

Step 2: Choose the Right Gear For the Job

The right gear isn’t always the most expensive or the most cutting-edge piece of technology available (although it can certainly help in many cases), but the best for your shooting situation. You may not be able to lug a high-end cinema camera and its tripod or gimbal 10 miles through the swamp. Similarly, having only one prime lens could severely limit the amount of footage you can capture.

Think about where you’re going, and what type of footage you’re planning on shooting, then choose the gear best suits the situation. You’ll almost always need a tripod, a stabilizer, or some other mount to keep the shots steady, which is crucial for great footage. As contributor Shannon__Wild says, “A quality, sturdy tripod is essential for this line of work.

Accessories like lens hoods can block flares, glares, and protect your lens; lens extenders can give you a longer focal range (at the expense of a couple stops of light); ND filters can allow you to shoot with a larger aperture/more shallow depth of field in brighter environments.

Step 3: Shoot With Purpose, & Tell A Story

You should always follow the basics for shooting high quality video, meaning using the rule of thirds, avoiding mid-day shooting when possible, and minimizing shakiness (among other things), but there are also additional aspects to consider when you get in position and start to hit record.

Overall, telling a story should inform a lot of your decisions when it comes to shooting wildlife. The composition, the focal length, the frame rate, etc. all contribute to how the footage is interpreted. If your story is about how fast cheetahs are, that should come across in your footage. If your story is about how cold it is where some animals live, show them in their natural surroundings.

Step 4: Don’t Ignore the Sound

Sound can be a vital part of creating an immersive viewing experience, but it’s also hard to capture sound if you’re shooting from far away with telephoto lenses. If you or other videographers are close enough to your subject to capture the sound, bring along a directional microphone (or use your camera’s shotgun mic), a wind screen, and pick up some ambience of what you’re shooting. Get the microphone as close as you can or feel comfortable doing, and see how it works. If your location is a predictable spot for the animals to be, you can even try placing a microphone there before they arrive.

If, however, gathering sound isn’t feasible due to the extra weight or the distance you are from your subjects, don’t hesitate searching through the Pond5 Sound Effects collection to find something that works. Either that or try and foley some in yourself. After all, many sounds for wildlife films are a mixture of in-studio production, pre-recorded sounds, and sounds shot on-location.

Step 5: Wait. And Then Wait Some More

Patience is the name of the game when it comes to shooting wildlife. One reason is that animals need to get comfortable with you; another is that you may need to arrive well before they do and wait for them to show up. You’ll be able to pick up on their habits, know where they’re going, and understand the bigger story. This advice works for the environment you’re filming as well. Observing the environment around you helps you to understand the terrain, the best shooting angles, and can lead to better footage all around.

As Gene Cornelius, Pond5 contributor “Mizamook” says, “luck is a factor, of course, but patience, I think, wins the day. You quickly discover that you are not patient enough as the event you’ve been waiting for happens always the moment you strike your tripod, decide to go for a break, or even turn away to fumble for a spare battery. Had you been a tad more patient, you might have had it.”

Step 6: Leave No Trace

In this entire filmmaking try not to damage the environment around you or harm the thing you’re trying to capture. This includes not littering, not walking in roped off areas and respecting barricades.

As a videographer( or videographers if your in a group) these tips will help so much and upgrade your videos.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Will 8K Be The Future? Will It It Help Video Production

Posted April 25, 2022 No Comments

Should you consider an 8K TV? Are they the best tv’s out there? In a word: No. In two words: Not yet. You’re better off getting a high-quality 4K TV for far less money. It will look better with 99.9% of the content you put on it. That said, 8K is here, and it’s not going away, so it’s worth taking a closer look. You’ll need to look very close, as those pixels are tiny. Now this may increase your video production by using the 8K tv to show your product.

Eventually 8K will be far more mainstream. Does this mean your 4K TV is already obsolete? Should you wait to buy a new TV until 8K prices drop?

This shows the relative number of pixels in each of the major resolution formats. Not actual size of course; this is a chart not a visual representation (though it is to scale if you click on it).

Is it worth buying an 8K TV?

Here’s a quick summary of our current thinking regarding 8K TVs in early 2022.

  • Unless you have money to burn, don’t even consider buying one right now.
  • From what we’ve seen, there’s little, if any, image quality improvement over 4K TVs.
  • To get the most out of any 8K TV, you need actual 8K content (and there basically isn’t any).
  • In the next few years 8K TVs will get cheaper and perhaps actually be worth considering.

To reiterate, one of the biggest reasons 8K TVs are not as amazing as you might expect, besides their price ( less money to spend and more for your video production) is that there simply aren’t any 8K TV shows or movies to watch on them. The best you can get in most cases is 4K, so all those extra pixels of an 8K TV won’t be used to their fullest potential. 

Now that you’ve slid your wallet back into your pocket, sit back and soak in everything there is to know about 8K TVs today. 

What is 8K, and is it better than a 4K TV?

A traditional HDTV from a few years ago is 1080p, which means it has 1,920 pixels horizontally and 1,080 vertically. Many digital cinema projectors — the ones in movie theaters — have a resolution of 2,048×1,080. Because it’s common in Hollywood-speak to only refer to the horizontal resolution, they call that “2K,” ( so, not to good for your video production) but it’s basically the same as the HDTV 1080p you have at home.

The term “4K” comes from the digital cinema side, too, with a horizontal resolution of 4,096, hence “4K.” However, on the TV side, manufacturing efficiencies meant we got double the horizontal and vertical resolutions of 1080p HDTV, so 3,840×2,160 pixels. Everyone colloquially calls this “4K,” though the technical term is Ultra HD. This has four times as many pixels as 1080p HD.

Which brings us to 8K. You guessed it: twice the horizontal and vertical resolution of 4K, for a whopping 7,680×4,320 and 33,177,600 total pixels. Not only is that four times the resolution of 4K, that’s an incredible 16 times more pixels than 1080p. Or to put that differently, you could put 16 full-resolution 1080p videos on an 8K screen at the same time with no loss of quality. I’m not sure why you’d want to do this, but hey, why not?

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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