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Posts Tagged‘video production kent’

What Are 360 Videos? Your Video Production?

Videographers might not be familiar with what 360 videos is, but they have likely seen it before.

It’s the type of spherical video that surrounds your entire view and captures every direction at once.

The technology behind this kind of footage has been around for years, but recent advances to smartphones and VR headsets have made this form of recording easier than ever.

What Is 360 Video?

Recording 360-degree videos can be tricky – if you do not use the right equipment, your camera may have blind spots that cannot be seen in the final product.

This is accomplished by recording the video with multiple cameras and stitching it together.

It’s possible to look up and down at once with 360 video. There are many different ways that people can take 360 videos – by using specialized equipment or just their phone camera.

It can be watched on any device and is used in VR (virtual reality) headsets to allow the viewer to explore or experience the content as if they are there.

But what exactly does this mean? How does it work? Let’s find out!

360 Video Formats

There are many different formats for 360 video ranging from mono to stereo to multi-camera setups.

The most popular type of camera used for 360 videos is an omnidirectional rig (ODR).

How To Watch 360 Degree Video?

Do you want to watch 360 degree video?

Watching a 360-degree video is not the same as watching normal videos on your phone. You need to use VR glasses or download an app that allows you to watch it on your TV screen.

In order for these types of videos to work properly, viewers need to download a special app that allows them access.

If you don’t have either of these, then the next best thing would be googling “360-degree video player” and finding one that works for you.

Why Should I Be Interested In 360° Video Now?

360° cameras are now more affordable than ever and the quality of footage is better than in previous years.

They’re a great way to capture memories, preserve moments that take place away from our screens, or even for those who want to be able to share their life with friends and family all over the world.

Since the beginning of time, humans have been in pursuit of knowledge. As technology has advanced, we have found ourselves with greater access to this knowledge.

This surge in information is now happening exponentially and at a blistering pace—so much so that people are struggling to keep up with what’s happening around them.

The 360° is an immersive video format that has been around for a few years. However, it’s just now gaining popularity with the release of affordable 360° cameras and VR headsets to make viewing these videos more user-friendly.

You can shoot them on your phone or use a device like Ricoh Theta which is small enough to bring anywhere you want! They’re perfect for travel, vacations, concerts and even weddings.

This type of content is perfect for advertising products as it makes viewers feel like they’re experiencing them firsthand with no barriers between themselves and whatever is being shown on screen.

It also has other potential uses such as showing off an event or venue before it opens its doors to guests.

Publishing Your 360° Video Content

It is time to start publishing your 360° content. The days of just posting a video and leaving it there are over, so I’ve compiled some tips for you to get started.

-Plan out the weeks ahead and post on specific days or topics in order to build up an audience  -Use hashtags like #360Video or #VRVideo in order to reach a

wider audience -Engage with your viewers by asking questions and having fun with them via social media such as Facebook Live or Instagram Live!

The way you create and publish your 360° content is just as important as the quality of the photos.

If your images are poorly edited, there will be a lot more work to do in post-production which can lead to less than stellar results.

It’s best to use high-quality editing software such as Adobe Photoshop or Lightroom for raw photo editing and then enhance them with other digital tools like filters, textures, overlays, etc.

Stitching 360° Video

It might be hard to find videos like this, but they are out there.

I’ve been learning about stitching and how it can make these videos possible. In the past few months, I have come across more interesting articles on stitching and learned new things with every one of them.

How can you stitch a 360° video? How do you create an immersive experience for the viewer? These are questions that we will answer in this post. We will go through the steps of stitching, what gear to use, and how to edit your footage so it’s seamless.

If you’re into filmmaking, then 360° video is a must. This article will help you understand the basics of stitching and offer some tips on how to make it work for your next project.

What if you could stitch together images and video from all 360° around you? That is the idea behind stitching.

This blog post will go over what stitching is and how it works as well as some of the different uses for stitching.

The Best Youtube 360 Videos For Your Video Production

You’ll have so much fun watching this one because it feels like you’re right there with him as he tries

There are many different types of videos to choose from, but some people have had trouble figuring out how to watch them in VR mode.

businesses looking to reach their target audience with innovative content strategies.

They can explore different perspectives within the video and even follow objects without moving from spot on the screen.

If you have one of these devices then YouTube is an app just for this type of viewing, YouTube 360 Video Player . So go ahead and check it out!

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

How Can Video Production Agencies Make More Sales

According to a online video viewer survey across selected countries in August 2020, over 27% of online viewers watched more than 10hrs of online videos in on a weekly basis. This is great proof that video content is becoming increasingly more popular and ever more accessible. Especially with the addition of stories on the majority of social media platforms now. Every business should be increasing its creative video marketing efforts in order to boost conversions and even sales. The importance of corporate video production is becoming prevalent in any businesses content strategy. Below we have highlighted some key points to boost sales with video production agencies.

Cracking the video content algorithms to boost sales

A lot of marketers underestimate the work that goes into creating top performing video content. While it is possible to create high-quality content on your phone, with social media becoming saturated with video production companies, just simply picking up a phone and hitting record won’t always cut it. If you truly want to see video views turn into boosts to your sales, then you must be high ranking on Google by creating engaging content, as well as creating videos your target audience actually wants to watch.

The majority of algorithms on social media are based on simple video metrics. Metrics help us determine how well something is performing. For example, tracking the level of engagement through certain actions taken on your video. Videos that have been liked, commented on or shared are considered to have a higher engagement rate and therefore will rank better in the algorithms. When creating your video content you should be thinking about these metrics. What kind of content will get your audience commenting, liking and sharing with their friends and family?

Whilst getting engagement on your video content is great, how will this help you boost sales? Having your video shown to more people increases the chance your video will help you earn conversions, as long as there is a strong CTA (call to action).

How do you make a video searchable so it has the opportunity to rank in search engine results pages? One way to do this is by adding closed captions to your videos which allows Google to understand the context of your video a lot easier. If you are uploading your videos to YouTube you have the option to add timestamps. These allow Google to show certain snippets of your video on Google search results pages that are relevant to the user’s search. You should be uploading subtitles to all your YouTube videos.

Make sure your video production agencies is optimised for Google will increase the chances of it ranking higher in search engine results. Therefore it is important to have a reason and call to action within your video to guide these organic views towards either your website or another action. For example, to purchase the product head over to our website ‘www…’ or click the link in the description.

Complement your products with video

Having videos on your product pages is a great way to boost your sales. You can fit a lot of product information into a 60-second clip. Video works especially well for higher-priced items. This is typically because the consumer will have to consider the purchase a lot more. Therefore video allows you as a business owner to show off your product in ways that images cannot. 

Things to include when filming video content for products:

  • Multiple angles of your product
  • Different versions (if applicable)
  • Main features and benefits
  • Demonstrations of the product or service in use
  • Reviews from previous customers

Thumbnails increase click-through rate

Thumbnails are a major contributor to increasing click-through rate (CTR). The higher the percentage of the click-through rate, the more views your video will receive. This is also a metric that affects whether or not your video production agencies will be shown to others. If you have many users clicking on your video the social platform will show this to more users with the same interests. Whether this is on Instagram’s explore page or YouTube’s recommended video feed. This is why you should put some effort into your thumbnails rather than just choosing a shot from the video. 

Some things to consider when creating a thumbnail are to use a template to help with consistency across your YouTube channel, stick to your branding and make sure the thumbnail is eye-catching. However, make sure the thumbnail remains relevant to the video. Miss leading titles and pictures can cause low watch times that can negatively impact the potential for it to show organically in social feeds.

Making sure your thumbnails stand out from your competitor’s videos is a great way to improve CTR. Getting more clicks will help your video be organically displayed to similar audiences. 88% of marketers state video production agencies provides them with positive ROI. In comparison to only 33% saying this in 2015. This shows if you’re not already utilising video content within your business, you could be missing out. You can start creating video content today. Read our blog on how to shoot and edit a YouTube video with just your phone. To increase your sales using video content you should be using all the tips mentioned in this blog. 


The 8-Second Rule Of Video Content Online

The human attention span is impressively short; we can decide if video production agency bothered by something within 8 seconds. Time magazine has recently revealed that attentions spans have dropped by 4 seconds in the past few years. What are the first 8 seconds of your video saying to your audience?

Video production agencys can be your best friend when it comes to boosting brand awareness and marketing. However, it has been revealed that of all your video views. Almost 20 percent of people stop watching during the first 8 seconds.

With this scary thought in mind, you should be looking closely at the first few seconds of your videos.

Think about the impact of your thumbnail. Your audience will make the decision to watch your video based on several factors, and one of the main ones is whether the very first image they see is a pleasing one or not.

Try to use a brand-specific thumbnail, if possible, this is so that your videos are easily recognised by your viewers and clients.

Moving past the still image, try to begin your video without an overly cheesy and cringe-worthy introduction. It is important to tell your viewers what they need to know, but there are many ways of doing this, so if you can try not to cop out and do the easiest and most done to death intro there is.

You also need to avoid the temptation to throw your logo on screen as soon as possible. The first couple of seconds is about engaging with the audience, by slapping your logo in the corner you will be putting off the viewer.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

5 Best Apps To Make Friends Instantly, Meet Like-Minded People

Do you find it more difficult to make friends since you become a adult? Then, you are in the right place. We will give you a list of social media apps to make friends. Using creative videos you’ll have a high chance of finding a lifelong friend.

The applications below will give you a chance to meet people based on shared interests and find like-minded friends.

Here are 5 apps to make new friends

1. UNBLND

UNBLND is a global social network that connects strangers, turning them into a authentic group of friends. You can get in touch with like-minded people based on your interests and hobbies. You get to know real people, un-blind their profile and make plans together! Are you wondering what makes this social media app different from others? Firstly, no profile picture is visible. No filtered photos or creative video, you are anonymous. People look for friends based on shared interests and their preferences. Within the UNBLND app fancy pictures, likes and popularity are useless. It’s only your true self that matters. Secondly, you cannot search for any users or groups yourself. The sophisticated algorithm will automatically suggest interest groups for you. The approach of UNBLND is as personalised and as thoughtful as possible.

You can download it on Apple Store and Google Play. 

2. Meetup

Meetup is not a dating site but designed to introduce people with a shared interest, making Meetup is one of the most effective apps for adults making new friends. Once you can find groups of people with a common interest you can join their scheduled event. You can also make plans yourself with them to go to events, movies, parties, etc. In addition, the social media platform has an integrated messenger that you can use to keep in touch with your friends at the click of a button.

 You can download it on Apple Store and Google Play.

3. We 3

We3 is another great social media app that has a different concept that also brings like-minded people in your area together. According to We3, “three” is an optimal number of people who have the greatest chances of creating a lasting friendship. To be matched, you have to quiz yourself. Deciding whether you agree, disagree, or stay neutral on each flash card shown. Based on your answers, We3 places you into a trio of people who have the highest compatibilities. The matching process considers more than 150 factors and allows you to track and manage all your shared traits and mutual interests. Another interesting fact is that all group members must have the same gender. Here you can enjoy your group chats of 3 and find your future lifelong friend.

 You can download it on Apple Store and Google Play.

4. Vingle

Vingle is more of a community-based social media app where they bring people with common interests together. After creating your account, you can search for the people according to your interests into the search section. Allowing you to follow people who love what you love. You are able to share anything from a simple question to long post. Uploads photos or a short video production.

You can download Vingle for free on Apple Store and Google Play.

5. Patook

Patook is yet another popular social app that helps you to find like-minded friends. Your matches are based on a points system. Basically, after creating your account, you are asked to rank different traits such as interests, languages, values, the range of age, etc. on your preference. Then you will be matched with those who accumulated the most points based on the traits that you ranked. It also offers you public discussion boards and feature (known as “beacons,”) that allows its users to schedule meet-ups and simply share their thoughts.

 You can download it for free on Apple Store and Google Play.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Influential female filmmakers

First Female Filmmaker

Alice Guy-Blaché is said to be the first female filmmaker and she started her career back in 1894. Alice was a secretary in a French camera manufacturing company. After the release of her first film (La Fée aux Choux in 1896), she got promoted to Head of Production. 10 years later she moved to the United States with her husband. Alice and her husband found the Solax Company, an American motion-picture studio, where

First Oscar-Winning Female Filmmaker

Kathryn Bigelow Directed the film The Hurtlocker (2008). Up until today, she has won 85 awards including an Emmy for respectively Exceptional Merit for Best Film. Also her head-on expression of violent realities. Bigelow started off as a painter but entered the graduate film program at University. With her fierce belief in the power of the film production Kathryn hopes to wake up and inspire her audiences to take the issues featured in her movies. She remains humble and often mentions her valuable team. Honesty and reality is what Kathryn likes to express most in her films which is why she aims at safeguarding the spontaneity.

First Female Superhero Filmmaker

Someone who pushed the trend of “filmmaking feminism” even further is Patty Jenkins and she received the title of ‘first female director of a superhero film’. Jenkins persuaded the manager of the company, to provide her with film training in return for working on set and this led to Jenkins operating as a cameraperson for the next 10 years. Then it was in 2003, Jenkins directed her first movie Monster.

First ‘Bold’ Female Filmmaker

Another female filmmaker who’s greatly valued is Sogol Ashar. Afshar is an Iranian filmmaker. Living in London whose compelling work comes from her love of fine art and she has a strong connection with female empowerment issues and created a commercial for the Fawcett Society.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Guerilla Filmmaking

What is guerilla filmmaking?

Guerilla filmmaking (video production) is a shooting style that is done clandestinely with no film permits, limited props, and usually a bare-minimum crew. A filmmaker, AKA a videographer, could find this quite hard to do but its better for the film. This usually means shooting on-location quickly before anyone else notices what’s going on. Prepare beforehand is essential, as is maintaining a low profile. This means not having a big boom mic, lights set up or having too many crew members around when shooting.

Why Guerilla?

The term “guerilla” is taken from the Spanish word for a style of warfare waged between small bands of non-professional soldiers and official government military. In filmmaking, you can see how this idea applies because this filmmaking style is not as organized (or legal) as a normal movie shoot. While a guerrilla shoot can be organized in its own way, it’s still very risky, which is why it’s also nicknamed “run and gun.”

What are guerilla filmmaking characteristics?

  • Skeleton crews
  • Not doing multiple takes
  • Documentary or handheld look
  • Shooting in real locations (without a permit)
  • Less noticeable camera and audio equipment

SHOOTING GUERRILLA STYLE

How do you shoot guerrilla style?

While we do not endorse the shooting and production style of guerilla filmmaking, we can provide you with guerilla filmmaking tips that cover the do’s and don’ts.

Before going into all that, feel free to watch the video below about the do’s and don’ts of guerilla filmmaking from Film Riot.

Useful guerilla filmmaking tips

Guerilla filmmaking is cheaper than most other kinds. Since you can bypass film permits (which means not needing to secure locations):

  • Do use a minimal film crew, and
  • Do shoot your scenes just once (if you can, of course).

Guerilla filmmaking provides you with a freedom you might not otherwise have if you were shooting things “the normal way.” 

If you want to shoot in a certain location:

  • Do be prepared ahead of time, get everything ready, and then shoot.
  • Do make sure your crew knows exactly what to do at the time of filming.

However, shooting in a public without a permit has serious drawbacks, so:

  • Don’t film if your location is too crowded with bystanders.
  • Its best not to go to a shoot unprepared for the possible consequences.
  • Don’t get into further trouble with authority figures if they ask you to stop what you’re doing.

There’s a real spontaneity to guerilla filmmaking, which might also be part of the fun or process. The idea is that you only have one chance or two to get something right, so:

  • Do be on your guard at all times; in case someone asks what you’re doing (just say it’s a student film).
  • Do have your schedule set to avoid losing time.
  • Do make sure your entire cast, crew, and equipment can leave the filming area just as soon as you’re done with your shoot.
  • You wont be able to use too many props that might make your shoots harder to manage.
  • Don’t be too ambitious with your locations or budget.
  • Don’t make it too obvious you’re filming, i.e. yelling “ACTION” and “CUT.”

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Here’s How To Succeed As An Influencer And To Impress Video Production Studios

Have you ever wonder how social media stars launched their empires? Below, we looked at wide range of people to find out what the daily grind of #influencing is really like that video production companies would be quite impressed.

Shallon Lester

As a full-time YouTuber, Shallon Lester recently relocated to Montana after a decade in New York City. The published author has over 500,000 followers and 70 million video views. After making a viral video series, she began to realize this might be a career. She wasn’t quite ready to quit her job.

“So I created my own channel focusing on dating advice videos for girls and uploaded twice a month,” she said.

In 2019, she filmed a short video production titled “How To Spot A Liar” about Jordyn Woods, Khloé Kardashian and Tristan Thompson’s love triangle. “I realized my niche was taking pop culture news and turning it into something from which we can learn,” .”Two months later, Lester became a full-time YouTuber and hasn’t looked back.

“I have to make sure I have other products and platforms like TikTok and Instagram, etc.,” she said. “I have what I call a ‘business octopus’ with ‘tentacles’ that include books, a podcast, consulting service, trips and retreats, a clothing line, jewellery collaborations.”

Lester cautions that social media in and of itself isn’t really monetizable. “They don’t run ads the way YouTube does. You could have 10 million followers on those platforms, and you’re not going to make a dime,” she said.

David Payette

David Payette is one-half of David from the Payette Forward YouTube channel, which has collected roughly 878,000 subscribers just since 2015. He described his journey to a full-time YouTuber as “circuitous and challenging,” he couldn’t have done it without David Lynch. Payette had been working at the Apple Store before he quit his job, with the intention of starting a business. He wrote a blog post called “Why Does My iPhone Battery Die So Fast? Here’s The Fix!”

Within six months, 5 million people had read the post — the only one he had ever written. “Three months later, I was living on Maui and writing easy-to-read iPhone help articles full-time,” he said. “I started what grew into the largest iPhone help Facebook group later that year. I drew upon that audience to give my new channel a boost.”

In 2016, Payette moved back to New York and met David Lynch now his YouTube co-host. “David had just graduated from college, had his own YouTube channel, and our interests aligned across the board. David became a full-time employee the next year,” he said of his 27-year-old partner in crime.

The duo also makes money through purchases from Amazon affiliate links for headphones that they review. Occasionally, they also do brand partnerships, but Payette says they reject 99 percent of the offers they receive.

Stina Garbis

A psychic tarot reader and TikTok influencer based in Corvallis, Ore., Stina Garbis, 46. Garbis amassed some 203,000 followers on the social media video platform since August 2020. She had been a professional psychic for several years, growing her business through avenues like advertising on Yelp, people finding her locally through Google or word of mouth. “It’s been a sleepy business for me,” she said.

That is, until, “I have a client tell me about TikTok and how she was seeing conflicting tarot readings on the app. Curious, I downloaded the app and was shocked to see how popular tarot is. So I upload a simple video that took a couple of minutes to make, and I am shocked to instantly get 2,500 views. I was instantly addicted and had my first viral video in a month, and my client list began increasing dramatically.”

Samantina Zenon

Actor, author and lifestyle content creator Samantina Zenon, 31, of Woodside, NY, has been at it on social media for the past five years, working with more than 500 international brands. She’s most active on Instagram, where she post short video productions to around 33,000 followers.

“I originally started being a social media influencer as a way to build my brand,” she said. “Over the years it has opened doors to many opportunities for me such as getting invited to exclusive events and New York Fashion Week and collaborating with many luxurious brands such as Yves Saint Laurent, Givenchy, Muggler and many more,” Zenon said.

Christine Carter

Christine Carter, 35 has 80,000 social media followers across platforms and yet still maintains her day job as a goods marketing strategist. Unlike many influencers, she says her secret to success is that she didn’t quit her full-time position.

“In fact, the unique reason why I have such a large following is that I’m an everyday mom just like my followers, working and juggling single parenthood at the same time,” she said. “I decided to start advocating for working moms after becoming one, and having to pump breast milk in a bathroom stall because my employer had no mother’s room,” she said. “I wanted to use social media platforms to share with women their rights as a working parent, and help them through articles, tools and resources to understand that they could remain — and thrive — in the workforce.”

Rachel Binder

Rachel Binder is proof you don’t have to amass a giant following for a lucrative hustle. With some 8,300 Instagram followers and she’s found that they engage enough to support all of her distribution direct-to-consumer. “I sell out of everything that I make,” she said.

She combines a love of wine with her fragrance obsession to make dreamy scent scapes. “I extract fruit aromatics out of actual fruit without the use of synthetics,” she said.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Use Video Marketing To Generate Leads And Conversions

Okay… So videographers love watching videos, but you may be wondering, “Can Video Production really improve my company?” 

According to Oberlo…

87% of marketing professionals use video as a marketing tool.

88% of video marketers are satisfied with the ROI of their video marketing efforts on social media apps.

Video marketers get 66% more qualified leads each year.

Eight out of ten people say they have purchased software or an app after watching the brand’s video.

According to Campaign Monitor, “Video can increase open rates by 19% and click rates by 67% .”  

What is Video Marketing?

Video marketing / video production uses videos to market or promote your product, and brand and increase engagement. You can post your marketing videos on your website, and blog, social media channels, and email marketing campaigns.

There are several types of marketing videos and including the following:

Demo Videos

How-To Videos

Event Videos

Interviews

Testimonials

Some of the benefits of video marketing include…

Generates leads

Increases conversations

Increases your marketing email open and click-through rates

Helps tell your business’s story

Improves understanding of your product, service, or brand

Allows you to be on the second largest search engine

Increases your website’s search rankings

However, as with any marketing, it must be done correctly to see a good return on investment and here are three tips to help you create effective marketing videos.

A Video Marketing Strategy

If you want to see results, and you need to have a plan. You need to…

Establish your goals for each video. Are you trying to build awareness, attract new customers, engage existing customers, or something else?

Find your target audience – You need to determine who your target audience is and where you can see them.

Determine your CTA – Any type of online marketing needs to have a call to action to be effective, social media marketing and video marketing. A call to action should align with your goals.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

The Benefits Of A Mirrorless Camera For Video Production?

Mirrorless cameras are rising in popularity. As their technology improves, many professional video production company’s / videographers are opting for these cameras over DSLRs. What makes the mirrorless camera so popular today? Featuring large sensors, interchangeable lenses, and manual controls, mirrorless cameras offer many advantages of a DSLR but without the bulk. 

They manage to maintain smaller size by eliminating optical viewfinders and flip-up mirrors. Here are seven benefits of mirrorless cameras.

They are smaller

Almost without fail, the biggest factor you’ll consider when comparing mirrorless cameras with DSLRs is size. 

Mirrorless cameras can be more compact cameras because they don’t have a mirror box. These smaller dimensions make mirrorless cameras a great option for journalists short on space. 

Naturally the size depends entirely on the model you buy. You can get small micro four thirds cameras that are pocketable. You can even get large full frame mirrorless cameras that aren’t all that different to a DSLR.

They are lighter

As with size, the lighter weight can also be one of the mirrorless camera’s most significant benefits.

Without the heavy mirror box, mirrorless cameras can be lighter than DSLRs, relieving your shoulders and neck of the strain you get carrying around a heavy DSLR.

Once again, a mirrorless camera’s weight all depends on the sensor size. But a DSLR camera will typically weigh at least 300 grams more than its mirrorless equivalent. 

That may not sound like much but most photographers want to reduce weight as much as possible, especially if they’re likely to be out and about with their camera a lot. 

They are quieter

DSLRs make that telltale shutter sound that tells you when the mirror has swung to admit light. 

Without a mirror, mirrorless cameras can be almost silent, depending on the mode selected. They’re significantly quieter than DSLRs, which is a huge bonus when you’re photographing a wedding ceremony or a cathedral. 

They have high quality electronic viewfinders

The live electronic viewfinders found on some mirrorless cameras have proven to be exceptionally handy. 

Replacing optical viewfinders on DSLRs, electronic viewfinders can provide a live preview of how images becoming recorded. This means you can see and correct the results of exposure and white balance before you actually shoot. This is particularly handy for long-exposure night photography.

The top brass of mirrorless cameras come with impressive OLED displays for their viewfinders, which deliver high resolution and a bright, detailed scene. 

Even better, you can often customise screen info, enable a magnified view to help you manually focus, or show a live histogram while you’re adjusting settings. 

Electronic viewfinders are hugely beneficial for videographers because they actually work! The optical viewfinders in DSLRs are virtually useless, whereas EVFs continuously show the scene while you’re recording. 

They’re unassuming and non-threatening

Unlike DSLRs, mirrorless cameras don’t look so professional and daunting. This often makes portrait subjects more relaxed and natural.

They’re also handy when you want to subtly capture street photography or sights where professional cameras are typically forbidden or require a permit. 

More autofocus points with a greater spread

Because there’s no mirror in the way, mirrorless cameras tend to have a higher number of focus points, which can be spread across the whole frame. 

This is a special advantage of mirrorless cameras, meaning you have much greater control over which area of the frame you want to focus on.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Top 10 UK TikTokers of 2022

There’s no debate that TikTok (A video production app) has a hold on the world because it has over 1 billion active users (also known as videographers) and it’s also filled with tons of amazing video marketing content creators.

In this blog post, we’re sharing a list of the Top 10 TikTokers of 2022 who are based in the UK. Our list includes the most popular influencers on TikTok and doesn’t include celebrities, thought leaders, and brands.

So to identify the top-ranked TikTok Influencers in the United Kingdom by Followers and Engagement Rate we used, an Influencer Marketing Platform. Here’s a countdown to position number one, the top TikTokers in the United Kingdom with the largest number of followers.

1) Kyle Thomas

31.2M followers

Kyle Thomas is a British social media influencer who first rose to popularity on the video-sharing platform TikTok and since has grown to become one of the most popular creators in the UK. He often posts about his wide variety of rescue animals, as well as lip sync videos and comedy videos.


2) Mks Tomas

19M followers

He is famous for quickly creating eye-catching videos called Transition videos. Many people like the transitions he create in his videos which is very hard and time-consuming for a normal person to create.

Video Production on steroids!


3) Abby Roberts

17.4M followers

Abby Roberts is a popular TikTok beauty influencer. As per her interview with Insider, she is planning to move to Los Angeles to expand her business and to launch a YouTube beauty show. What a skilled videographer!

4) Jamil And Jamel Neffati

17M followers

Jamel & Jamil are famous twin brothers who got popular over Tik Tok (video production app). They are known for their amazing looks, cute smile, and got fame for posting comedy video clips, performing lip-syncs on TikTok. They have even earned the precious badges for being an ace TikTok comedian.

5) Shauni

16.4M followers

She is a young and emerging star, who is just 21 years old. Her toy videos have received millions of views and she was promoting weight loss. Shauni also spreads body positivity over on her Instagram account. She is an influential videographer!

6) Jeremy Lynch

Image: From The Sun

16.3M followers

The F2Freestylers, also known as The F2, are a British freestyle football duo comprising former amateur footballers Billy Wingrove and Jeremy Lynch. They are best known for their YouTube channel which has over 13 million subscribers.1

Jeremy is a British football freestyle and he joined Billy Wingrove to run the popular F2Freestylers Ultimate Soccer Skills Channel on YouTube. One of his most popular comedic videos shows him recreating glitches from the video game FIFA in real life and he has made videos with some of the world’s greatest soccer players, including Cristiano Ronaldo, Robinho, and Nani on TikTok.

7. Holly H

16.2M followers

It is said that Holly is the UK’s biggest TikTok star. She has over 16M followers and videos amassing billions of views. Her approach to TikTok and social media is one that inspires a global audience of young fans. Which include the likes of Selena Gomez and Justin Bieber!

What a video production powerhouse!

8) Joel M

16.1M followers

Magician and TikTok content creator who is recognized for sharing card tricks on his self-titled account. He began practicing magic at 6 years of age and would go on to perform in local restaurants because his videos have received more than 257 million likes on the platform.

9) Evie Meg

14.3M followers

Evie Meg is a famous Tik Tok star, YouTuber, and Social Media Influencer. She is immensely popular across the world. Evie Meg is successful despite suffering from Tourette Syndrome and she has been posting videos raising awareness about her condition. While filming her different tics, and how it affects her day-to-day life. Because her fans and other TikTokers with the same condition have praised her ability to laugh off awkward interactions and for her informative clips, she has grown to ignore any hate.

10) Rhia

13.7M followers

Rhia is an influencer featured by the likes of Nickelodeon and CBBC. Boasting 12m fans and making her hugely influential in the toy space. Having joined TikTok in 2017, she possesses the experience and creativity, and personality to deliver the insights brands need to win big on TikTok.

 



About Our Video Marketing Agency



Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliantPlus we carry on working!


Do You Need to Talk to a Marketing Expert?



As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on


01233 273 273.



Be part of our 2022 story. Video production company London, Video production agency Kent.

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