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Posts Tagged‘video production kent’

5 Tips For Videographers To Capture Beautiful Landscape Footage For Video Production

Posted February 28, 2022 No Comments

Whether you’re shooting for your latest narrative or documentary feature or looking to get some beautiful shots for your travel blog or a video production landscape footage can be both challenging and fun. Let’s look at five key practices to help ensure you as a videographer capture the best and most beautiful landscape footage possible for your next post on a video marketing website.

1. Mind the Horizon and Your Composition

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When setting up your shot, your first composition decision is going to be where to sort your horizon line. If you follow the rule of thirds (more on the concept here), you have some options. You can put the horizon on the bottom line if you’d like your viewer to focus on the sky. You can put the horizon on the top if you’d like to focus on the land. Plus can also put the horizon down the very middle to create symmetry.

Whatever you choose, feel free to experiment. However, unless you’re going for a canted-angle look, be sure your tripod or stand is accurately calibrated to the ground, or your horizon line could look uneven.

2. Check the Light and the Clouds

As the greatest light source there is, the sun’s position can drastically change your landscape footage in many ways. For science geeks, it’s fun to note that the sun even affects night shoots. However, during the day, you can use the sun as part of your landscape footage by either shooting with it at your back, or shooting into it. You can also utilize the high noon sun to temporarily shoot without shadows, or use dusk or dawn light to get fantastic new colors.

Also keep an eye out for clouds and try to find ways to incorporate them into your compositions. Shooting time-lapse footage (more on that below) can add great dynamism, and it can add to your framing by creating beautiful counterpoints to the land below.

3. Vary the Focus

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Our Wedding Videographers know exactly what to capture

From there, you have compositional options for objects in the foreground, middle ground, and background. If you’re not familiar with those terms, here’s a great article that breaks down the multiple composition planes. To really utilize all three, consider putting objects in the immediate foreground just barely on the edges of the frames to provide perspective. Find shots that have interesting features in the middle ground as well before opening up into the wide background across the horizon and sky.

You can also experiment with depth-of-field and where you set your focus between the foreground, middle ground, and background. Add ND filters to help you stop down to get shallower DOF too. You can also try rack-focuses to move the focus across the landscape (here’s a good article on that).

These tips so far will help your video marketing agency or video production company grow and like one of our previous blogs says one day u might be able to make money off of this.

4. Find or Create Movement

Perhaps the greatest trick you can use for your landscape videography (for a videographer) to distinguish it from your regular landscape photography is to add or create movement. You can start by using simple pans and tilts. A pan that starts on an object close in the foreground then reveals the wide landscape in the background is a great approach. It also helps to find movement even in a static frame. A car running down a highway or people moving across the screen will add more visual information for viewers to latch onto and will make your video marketing grow.

From there you can add other types of movement utilizing sliders — or even create movement on your own by using time-lapses including clouds, shadows, and the sun. Check out some more camera movement tips and tricks below.

5. Consider Time-Lapse

Time-lapses are a great way to really capture the majesty of the outdoors. To take a time-lapse, you have a couple of options. First you can simply record footage for 10-12 minutes (or longer), which you can speed up in post. However this takes up a good deal of card and drive space. You can also use an interval meter to take a series of photos over a set period as well.

If you’re a new videographer or blogger then it might take some time for it all to catch on. One day you might even be doing it in your dreams.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Video Production Companies, 12 Most Exciting Cameras 2022

Posted January 7, 2022 No Comments

The photographer’s curse is that, no matter how good your current kit is, a crucial missing piece is just around the corner. Yes, your camera is better than almost every photographic tool from the past 150 years, but the cameras of 2022? They’re destined to hit ‘Peak Photography’. Elevating your almost-great Instagram feed to new heights. Video Production Companies and videographers in Kent will be glad with the upcoming cameras in 2022.

Even when we know it’s a mirage that somehow doesn’t dampen the fun of camera future-gazing. And there are good reasons to believe that 2022 will be another great year for camera launches. Aside from the realities of chip shortages, we have fully-cooked mirror-less systems from Canon, Sony, Nikon and Panasonic.

Against all odds, 2021 was a vintage year for new cameras, even if that hasn’t yet been reflected in shipments and sales. That momentum is likely to continue into 2022, with the year looking particularly exciting for hobbyist shooters. Now that the big players have established their pro bodies.

The 12 most exciting cameras of 2022:

12. Leica M11

Leica cameras are mainly exciting to those with bulging Bitcoin wallets. The Leica M11 isn’t yet official, but it’s an almost-certainty given recent leaked images.

The latest whispers from the likes of Leica Rumors suggest the M11 will have a new 60MP full-frame sensor, with modes for snaps to help manage your file sizes. More controversially, it seems Leica will be removing the baseplate design that’s been a staple of M-series cameras since 1954.

11. OM System camera

Aren’t Olympus cameras dead? Yes, officially deceased since the announcement in October that the new owners of Olympus’ imaging arm would be releasing models under a fresh ‘OM System’ brand. However, the spirit of the company, whose cameras date back to 1936.

The company has promised that it’s “developing a new interchangeable lens camera” for the Micro Four Thirds system. Interestingly, OM System says it will improve image quality “through the use of computational photographic technology.” This is slightly ironic, given that Olympus effectively blamed smartphones for the demise of its cameras.

Not that OM System will be entirely new to computational photography. Olympus cameras have previously pioneered software tricks like Live ND, which composited multiple images in-camera to create a slow-shutter effect. And it’s this heritage that OM System is planning to build on with its new release. What will the camera look like? It’s not clear yet, but there’s a clue at the bottom of the image above.

10. Nikon Z f

The least likely camera in this list to see a 2022 launch is also one of the most exciting. The formula demanded by Nikon fans is simple. Take the glorious design of the Nikon Z f and apply it to a full-frame mirror-less camera. Then call it the Nikon Z f and start printing money.

The good news for those hoping for a Nikon Z f is that sales of the Z fc appear to be strong. In July, Nikon released a statement warning of delays to Z fc shipments due to demand outstripping supply – although it’s possible this was also due to reduced production capacity. A 2023 launch is perhaps more likely, but Nikon could surprise us.  

9. DJI Mini

For many photographers, drones have taken one of the hottest contested spots in their camera bags. A drone’s ability to combine unique angles with increasingly impressive quality.

A 4K drone that’s about the same size as a mid-range zoom, the Mini 2 is ideal for roaming photographers and YouTubers. Having been released in November 2020, it’s also potentially due an upgrade in 2022.

A Twitter account called Deals Drone, has confidently predicted that the DJI Mini 3 will be launched in April 2022. This isn’t based on any particular leaks. But a DJI Mini 3, with new features like a mode and Active Track focusing, would certainly be a welcome arrival. And given that the DJI Mavic 3 has now launched, our money is on that happening sometime in 2022.

8. Panasonic GH6

A dead cert for a 2022 release, the Panasonic GH6 has already been officially announced.

Strangely, we saw a Panasonic GH5 Mark II arrive this year, but that camera is aimed more at live-streamers. The true successor to the classic Panasonic GH5, which landed way back in January 2017, is the GH6, and it’s shaping up to be another popular choice for those who have been priced out of full-frame video cameras like the Sony A7S III.

7. Canon EOS R5c

Sorry, Panasonic – the GH6 might turn out to be a real zinger of a camera, but it doesn’t quite match the prospect of a video-focused version of the Canon EOS R5. That’s exactly what we’re expecting from the Canon EOS R5c, which is now rumored to be launching “in the first quarter of 2022,” according to the reliable Canon Rumors. 

6. Alice Camera

The Alice Camera is an exciting prospect for a few reasons. Firstly, it’s a new camera that hasn’t been made by the traditional photography stalwarts. But it’s also bringing genuinely new ideas to the table, thanks to its combination of Micro Four Thirds hardware, computational photography and a mount for your phone.

The idea is simple: bring the slick menus, connectivity and multi-frame processing of smartphones to a mirrorless camera with a larger sensor. The Alice Camera wants to be the choice for creators who are looking to upgrade to a more powerful system for video and photos. Its maker thinks traditional cameras are stuck in the past when it comes to interfaces and social media uploads, and it has a good point.

It’s fascinating stuff that we’re looking forward to trying out when it makes its belated bow this year.

5. Canon EOS R1

The EOS R1 will be a mirror-less equivalent of its 5D-series DSLRs – all-rounders that are suited to pretty much any shooting situation. So far, the only speculation is that it could have an even higher resolution than the EOS R5.

4. Nikon Z30

The arrival of the Nikon Z fc in June somewhat dampened previous speculation about a new entry-level mirrorless camera, which the rumor mill tentatively called the Nikon Z30. But according to Nikon Rumors, a camera that sits below the Nikon Z50 and Nikon Z fc is still en route, and we’re penciling it in for a release in 2022.

Of course, the global chip shortage could intervene, but there is a definite gap in Nikon’s camera lineup for an affordable, beginner camera. In January this year, it surprisingly discontinued DSLRs like the Nikon D3500, which has historically been a popular choice for anyone looking to upgrade to their first ‘proper’ camera.

3. Sony A7R V

Baffled by the absence of Sony cameras in this list so far? There are a couple of reasons for this. First, it’s been a stellar year for new Alpha launches, with the Sony A1, Sony ZV-E10 and Sony A7 IV all arriving in 2021. Rather than launch a new Sony RX100 series compact camera, it also launched the Sony Xperia Pro-I smartphone.

But another major factor is the global chip shortage, which is rumored to be pushing back Sony’s camera launches for 2022. The two cameras in its lineup that are in need of refreshing are the high-resolution Sony A7R IV and sports-focused Sony A9 II. And sure enough, the two big rumored launches for 2022 are the Sony A7R V and Sony A9 III.

Both are highly anticipated by pro snappers, but we think the Sony A7R V is the slightly more exciting prospect. There have been wild rumors about its possible specs, including video powers, 20fps burst shooting and a new flip-out screen. But we’re trying not to get too excited, given that Sony Alpha Rumors thinks new Sony cameras will arrive in 2022 at the earliest.

2. Fujifilm X-H2

While Canon, Sony and Nikon have all focused their attention on full-frame mirrorless cameras, Fujifilm has been quietly refining its line of X-series cameras. These offer a blend of size, power and affordability that remains a fine alternative to full-frame powerhouses. In 2022 the range is expected to move into its next generation with the Fujifilm X-H2.

The long-awaited successor to the Fujifilm X-H1 from 2018, the X-H2 is likely to deliver a new, stacked APS-C sensor for a boost. Stacked sensors, which have appeared in recent flagship full-frame cameras like the Sony A1, Canon EOS R3 and Nikon Z9, offer faster read-out speeds than backside-illuminated chips.

1. Canon EOS R7

It’s been fun watching Canon, Sony and Nikon duke it out this year to see who can make the best, money-no-object mirrorless camera. But not many car enthusiasts own McLaren supercars, and the likes of the Sony A1 and Canon EOS R3 are similar propositions. In 2022, it’s time to see some of that technology filter down to a more affordable camera for the masses.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

6 Reasons Why Video Marketing Is Important Than Ever

Posted January 6, 2022 No Comments

It’s well known that content marketing is an effective way to build your brand and reach your target audience. In fact, according to a report by Demand Metric, 83% of marketers say that video is more important than ever. This is reflected by WYZ Owl statistics which show 87% of businesses use video Production as a marketing tool. In this article, we’ll take a look at what Social media video production content marketing is, as well as give you some great video marketing agency ideas.

What is Video Marketing Agency?

video production
What Is Video Marketing Agency?

Video marketing agency is when brands produce Social media video production content to raise their profile online. social media video production is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live video, or self-hosted video.

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.

The great thing about video production is that it is becoming easier and easier to do effectively. The number of options marketers have mean there really is something for every business, even those without traditional video recording or editing skills.

Here are five reasons why video content marketing is more important than ever.

Videos are a Great Way to Explain Your Product

video production
Videos Are A Great Way To Explain Product

Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZ Owl, 94% of marketers say using video content has helped increase user understanding of a product or service.

Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

Check out this video by Dropbox which is a great example of how a video content can be used to effectively explain what a product is all about.

Videos Have a Good Return on Investment

video production
Videos Have A Good Return On Investment

The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos. Nonetheless, 83% of WYZ Owl survey respondents say video gives them a good return on investment.

You may think of social media video production as being expensive and time-consuming to produce. But there is plenty of technology out there which makes it possible to create good video fast and without a large budget.

Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software solutions like Video Scribe and Doodly make it easy to create engaging explainer videos at a low cost. Spending less when you produce your videos means it’s easier to get a positive ROI.

You Can Use Video Production in a Variety of Ways

video production
You Can Use Video Production In A Variety Of Ways

Marketers have plenty of options when it comes to how they use social media video production content. This means it’s easy to find a method that fits in with your company’s marketing goals. While YouTube is the obvious place to start when creating videos, here are some of the other options you could use:

  • Most social media platforms including Snapchat, Facebook, Instagram, and YouTube allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick and cheap to create and they speak directly to your audience. For stories to be effective, you’ll need to have—or be building—an audience on social media.
  • Live video has grown in recent years with industry giants like Facebook, YouTube, and Twitch all offering ways for businesses to stream live content. Live video can be effective. Facebook said that live streams get six times as many interactions as regular videos.
  • Webinars are a great way to use social media video production to interact directly with your potential customers. They can be used to answer specific questions customers may have about your product, or to teach the audience something about your industry, thereby establishing yourself as an authority. Software like Go To Webinar or Livestorm makes it easy for businesses to put on (or even automatise) webinars. Check out one of the webinars we have created at Act! on how to create landing pages to generate more leads from your website.
  • Another innovative way of using video is on a one-to-one level. Marketers can record and send quick messages to follow up on purchases or inquiries. This can improve the customer experience.

People Love Social Media Video Production SEO

video production
People Love Social Media Video Production SEO

Just like technology has made it easy for businesses to record a video, it has also made it incredibly convenient for people to watch video content. There are a ton of stats that illustrate this point. Here are some of the most compelling:

  • In 2017, the official YouTube blog said people watch over a billion hours of YouTube content every single day.
  • Earlier this year, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without.
  • Digiday says Facebook has over 8 billion video views a day. Interestingly, 85 percent of these are viewed without sound.

If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.

Videos are Great for SEO

video production Video
Videos Are Great For SEO

Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.

Here is an example of this in action. When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.

In this instance, of the three results, one is for video editing app Filmora. Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.

As well as potential exposure on Google, videos will also appear when people search for things on YouTube. This is significant as in 2017, Moz and Jump shot found YouTube had the third highest share of the U.S. search market, after only Google.com and Google Images.

Wrapping Up

Video is a great way for marketers to reach people. It is easier than ever before for businesses to create and share high-quality social media video production content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

The 10 best music blogs in 2021 Video Marketing Agency

Posted January 6, 2022 No Comments

Need some fresh music content in your life? Chuck these a follow! Presenting our list of the 10 best music blogs right now. Being a publisher ourselves, we love a spot of music journalism. Reading is one of life’s great pleasures, and there are few finer places to do that than across the best corporate video production music blogs. Yet sadly it’s a hard business to keep, and these blogs come and go like live music venues in Sydney. We’ve lost a few brothers and sisters since we last looked at the national blogosphere, but also gained a few new favourites. And as always, we’re stoked to be in such delightful company.

Without further ado, here are the 10 best Australian music blogs to take you into the new year and beyond.

Stoney roads

An electronic music blog based in Sydney, Stoney Roads is your go-to for emerging producers and DJs across the house, techno, experimental electro and heaps more. These legends absolutely know how to pick a future crowd-pleaser.

Stoney Roads also aren’t afraid to throw their weight into the political discourse when topics they care about are in the fore. They’re huge advocates for pill testing, a healthy night-time economy and so much more… check them out here.

LNWY

A collaboration between the fine folks at St. Jerome’s Laneway Festival and Melbourne digital/creative agency Bolster, LNWY are all about long-form features, conceptual video marketing agency content, and a gorgeous visual layout.

They’re doing something different in the music publishing space, and it’s absolutely refreshing. See LNWY for yourself here.

Pilerats

The scene in Perth can feel unreachable at times, a lively music community thriving in one of the world’s most isolated locations. Nobody will argue with the strength of the city’s musical output, and Pilerats are more tuned in than anyone.

Through regular reviews, premieres, interviews and features, Pilerats are constantly pinpointing the next big thing as well as speaking to musicians at the top of their game. To do a little reading, head over here.

The Interns

Interns are another discovery blog who, guaranteed, have heard your new favourite song before you. They’re quickly jumping on new releases from the world’s best pop artists every day, as well as highlighting some of Australia’s finest new talent.

Their aesthetic is bright and colourful, a perfect match to the kind of music they love. Get amongst Interns right here.

Purple Sneakers

Another mainstay of the dance music scene, Purple Sneakers have been supporting local artists through their infamous parties and their blog for over a decade.

They run consistent features on the best and newest names in Aussie electronic music, they know what events you should be heading to, and they really, really know how to put on a show. Check Purple Sneakers out here.

AAA Backstage

video production
AAA Backstage

Based in Fortitude Valley, the beating heart of music in Brisbane, AAA Backstage have been highlighting new Aussie talent and the country’s best music events since 2010.

They especially kill it in the live category, consistently sending a team of talented photographers to the best gigs. See for yourself here.

Baked Goods

Almost everybody who follows emerging Aussie music would have seen a Baked Goods Live Session or two. They’re consistently grabbing the hottest new acts and slotting them into these videos, where the production is totally slick to boot.

They also run video interviews with the best in the biz, plus the occasional writeup. Eat your Baked Goods right here.

Best Before

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Best Before

Another blog based in Sydney, Best Before is run by a group of local creatives who publish news, reviews, beautiful feature interviews and more. They’re also on-ground at a huge amount of shows, from local gigs to massive festivals… so they’re perfect for a visual fix.

Whether you’re in or out of Sydney, they’re definitely worth a suss. Check out Best Before here.

Weirdo Wasteland

A little off to the side from where most of these blogs sit is Weirdo Wasteland, a wonderful stream of Australia and New Zealand’s underground, DIY and experimental releases.

Keeping an eye on which tracks they’re premiering is like a direct link into the finest, wackiest minds of our local scene. If that’s your jam, suss them out here.

Wild n Free

corporate video production
Wild N Free

Straight outta Melbourne, Wild n Free is a newer music blog with a pretty mint palette when it comes to emerging music. It’s a super genuine feed from a team who obviously are obsessed with everything they write, and that energy shines through.

Keep up to date with Wild n Free for new music, interviews and more. They’re right here if you want to say hi.

Christmas Ad Video Marketing Production Round Up 2021

Posted January 6, 2022 No Comments

With the current global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive corporate video production earlier than they might have done in the past. For others, an early kick-off was always part of the strategy for Christmas 2021 after last year’s lockdown. Here where you can find the latest festive creative video productions.

Morrisons

Christmas evokes images of a happy Santa working hard in his snowy grotto making wonderful toys to be delivered around the world. Morrisons however wants to highlight some other heroes of the season – farmers.

The TV advert tells a tale of Farmer Christmas who works “all year too” in order to deliver a delicious feast to tables all over the country.

As British farming’s single biggest customer, Morrisons has chosen to hero farmers in it’s video marketing production as a way of thanking them for all the work they do.

Tesco

Tesco’s Christmas video marketing advert celebrates that Christmas is officially back after the disappointment of last year. Proving nothing will get in the way of the nation enjoying the festive season this year.

With the uplifting anthem ‘Don’t Stop Me Now’, the ad opens outside of a Tesco store with a lady determined not to let anything stop her from Christmas dinner with her family.

Sainsbuary’s

In 2021 Sainsbury’s holiday corporate video production is encouraging us all to make it ‘A Christmas to Savour.’ The video marketing production features some instantly recognizable voices.

As the video commences, we hear the soulful sound of the Etta James classic hit At Last while the camera pans around a bustling room showcasing a whirlwind of merriment and activities.

SuperValu

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign via TBWA\Dublin, that’s sure to deliver the warm and fuzzy feels.

The ‘Share the Magic’ campaign has debuted a heart-warming 90-second TVC that explores themes of recovery and optimism after a difficult few years.

‘Share the Magic’ tells the story of a girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet.

Aldi

This year ALDI Australia’s Christmas video marketing production campaign via BMF is encouraging people to go big this year.

2021 has been a tough year, again. we have all been have been separated from families, again. In lockdowns, again. Waiting for the “new normal”, again. Turns out, 2021 wasn’t what we all wished for at all. But we are back, coming out from hibernation, just in time for Christmas hopefully.

ALDI wants everyone to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning joints, ALDI corporate video production is proving that you simply can’t over do Christmas this year, and deserve it at the best possible prices.

Apple

This year Apple is making it’s holiday corporate video production cinematic, through shot entirely on the new iPhone 13 Pro via TBWA\Media Arts Lab.

Set to the tune of “You and I” by Valerie June, the story follows a little girl who tries to preserve the magic of the holidays all year. Then when her snowman begins to melt outside at the change of season, she stores him in her family’s freezer to protect him from the changing weather, while checking on him through the year. When winter finally comes around again, her family helps bring the snowman outside. Just as they plant him in front of their home, a kid on a bike accidentally pulverizes the poor snowman to powder. When we think all is lost, her family rallies around her to scoop up the pieces and rebuild him, keeping the holiday spirit alive.

Amazon

The video marketing production Amazon has this Christmas, kick starts with the angelic voice of Adele. Helping to promote the kindness of strangers amid the annual consumer frenzy.

Amazons global campaign shares a story of a young woman forming a new friendship with her neighbour. Attempting to resume a normal life following recent struggles.

Valuing kindness over any material gift. The video production highlights how it is the people around us who make Christmas truly special.

Myer

Myer has launched a unique and energetic campaign translating “vague” and “confusing” responses to those simple questions of, “what would you like for Christmas?” into a shoppable list of the perfect gifts.

From the most difficult and undoubtedly discerning people who respond with answers like, ‘I’m not really sure, surprise me’ or ‘no pressure, whatever, I’m easy…’, to those who know exactly what they want, Myer is offering the perfect gift for all.

Lidl

Indeed Lidl aired its creative video production, giving customers a glimpse of what a Christmas of the future might look like.

The video production starts in the present day. A family sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidal’s delicious festive food. Lidl’s corporate video then goes into another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser.

The next iteration shows the same family still enjoying Lidl’s festive fare at ‘Lidl’ prices. The festive video marketing production outlines that even when ‘we’re carving turkeys with lasers, we’ll always be Lidl on price’. Demonstrating it’s commitment to quality and value no matter what the future looks like.

TK Maxx

The festive and creative video production TK Maxx have released features a musical performance that is bound to get you right into the Christmas spirit.

The theme “Christmas to the Maxx”, encourages everyone to go big this festive season. While sharing a story of young boy called Laurie giving the performance of the night thanks to a special early gift.

Asda

“Make Christmas spectacular with Asda”. Watch as a family manoeuvre through their big Christmas season moments on ice skates in Asda’s festive spot.

The creative video production was choreographed by Dancing on Ice associate creative director Daniel Whiston.

Disney

Thus market production bears all of the hallmarks of a short by Disney’s Pixar, just like its predecessor “Lola”, “Stepdad” takes viewer’s on a journey of ups and downs. Which is heightened by the realistic animation and lovable characters in this festive video production.

Centred on the power of storytelling to inspire the magic of imagination, created by reading together. “Stepdad” features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

Sports Direct

Jack Grealish, Emma Raducanu and Jessica Ennis-Hill are clearly all featured in Sports Direct festive video marketing production.

The creative video production “Go all out this Christmas” is a high-energy call to action for Britain to get off the sofa. Because “it’s snowing” they all get outside enjoying varies different sports.

Boots

For the creative video production “Bags of Joy” stars Jenna Coleman in the titular role of Joy.

Boots festive marketing production was created by WPP’s specialist, with direction by Academy Award-winning Tom Hooper. Clearly the soundtrack was by Academy Award-winning composer Rachel Portman OBE.

M&S Food

Percy Pig has been put into the spotlight in M&S Food marketing production. Animated and voiced by actor Tom Holland. With a scene akin to Night at the Museum. The film sees Percy Pig accidentally brought to life foar the first time by the Christmas fairy, Dawn French.

Selfridges

Lastly in this blog Selfridges is getting shoppers ready for the ‘Christmas of Dreams’. An enchanted short film.

The festive campaign blends a range of creative references, from Busby Berkeley’s 1930s golden age Hollywood to classic 1950s technicolor film musicals.

Characters in the slightly surreal film were brought to life alongside British actress and singer Jane Horrocks.

The digital campaign is supported by in-store launches in London, Birmingham and Manchester, and on selfridges.com.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Snapchat for Business: The Ultimate Marketing Guide

Posted January 6, 2022 No Comments

Snapchat is still extremely popular among Millennials. So if your goal is to engage a younger demographic, Snapchat can be a potent source of engagement.  

Snapchat was launched in 2011. And of early 2020, Snapchat and still is one of the top 15 most-used social media platforms in the world.

While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience.

That’s because, as of January 2020, 218 million users were active on Snapchat each day. That’s millions of Snaps created, sent, and seen every day.

If you’re already comfortable using Snapchat, it’s time to take it to the next level. Here are essential Snapchat business tips and tricks you should know.

Benefits of Snapchat for business

First things first: Know that Snapchat might not be the right social media platform for every business.

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes.

Connect with a younger demographic

If your videos for business wants to connect with people under the age of 35, Snapchat is the right place to be. That’s because 82% of all Snapchat users are 34 years old or younger.

And chances are, you might have some trouble reaching this audience over other platforms. More than one third of Snapchat users can’t be found on Instagram.

Data also shows that Snapchat is an engaging platform for this younger audience. On average, users spend 30 minutes per day using Snapchat.

Get users to interact with your brand

Snapchatters are 60% more likely to make an impulse purchase on this platform.

While users are connecting with friends over Snapchat, they are also likely to discover new businesses. Snapchat’s current design connects friends via the ‘Chat’ button on the left-hand side of the home screen.

It connects users with brands and content creators via the ‘Discover’ icon on the right-hand of the home screen.

For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV.

And just like other social media platforms, users aren’t only connecting with friends. Snapchat users are spending 35% more time in the Discover section every day.

Stand out and show your brand’s playful side

This app was designed to be casual and fun. It’s about being authentic, not picture-perfect. Snapchat even calls itself the app for #RealFriends.

Many of the features you’ll use are about being lighthearted, creative, and even a little cheeky. For example, Snapchat recently launched new ways for users and brands to express themselves, like with cameos and 3D snaps.

How to set up a Snapchat Business account

To effectively use Snapchat for video marketing, you’ll need to create a Snapchat Business account. It doesn’t matter whether you’re using the platform for a large company or whether you’re using Snapchat for your small videos for business — the Business account is needed.

Setting up a Snapchat Business account allows you to do more within the platform. It lets you access more features that will support your marketing strategy.

For example, a few of the features you can access with a Snapchat Business account include:

  • Advertising on Snapchat through its Ads Manager.
  • Age-targeting your custom creations to reach your desired audience.
  • Location-targeting your custom creations to reach an audience in a specific area.

Here’s a step-by-step breakdown of how to create a Snapchat Business account.

1. Download the app

Find the free app in the App Store (for iOS devices) or in the Google Play Store (for Android devices).

2. Create an account

If your business isn’t on Snapchat yet, start by creating an account.

Enter all the relevant information, including the phone number and birthday, and select a username that reflects your brand.

3. Set up a Business Account

Once you have an account, set up your Snapchat Business account by accessing Ads Manager. You’ll log in using the same username and password that you set up for your regular Snapchat account.

Then, you’ll be directed to a page that looks like this:

Enter your business’s legal name, choose which country you’ll be doing business in and choose your currency. Then, a Business Account is created automatically.

For even more details on how to create a Snapchat Business account, watch this video:

4. Start Snapping and creating campaigns!

You’re ready. Create advertising campaigns to help you reach your target audience and start designing fun, quirky content that fits with your business’s tone.

11 essential Snapchat marketing tips for business

After mastering the basic, beginner-level skills, incorporate these tips for effective Snapchat marketing.

Let your audience know you’re on Snapchat

If Snapchat is a new addition for your business, the first step is to let your audience know you’re here. And since the platform is significantly different from Facebook, Twitter or Instagram, you’ll need to try some new techniques to get more Snapchat followers.

There are a few different ways to spread the news.

Cross-promote your Snapchat username

If you have gained a loyal following on other social media platforms, let those users know you’re now on Snapchat. Schedule posts in Facebook. Or schedule Tweets that share the news.

Create an “add me” URL

Click on the settings icon in the top right-hand corner when in your videos for business Snapchat account. Then, click on ‘username’ in the dropdown.

This will show you what your unique “add me” URL is for Snapchat. These URLs always follow the same format: snapchat.com/add/yourusername

Create a snapcode

A snapcode is a badge that people can scan using their phone or tablet. Scanning this helps Snapchatters find you easily and quickly. It works much like a QR code.

Snapcodes also let users find your brand’s unique filters, lenses, and content.

To create a snapcode:

  • Click on the settings icon in the top right-hand corner when in your business’s Snapchat account.
  • Select ‘snapcodes’ from the dropdown.
  • Go to ‘my snapcodes’ to find your business’s own, unique code.

In the same spot, you’ll also see that you can create other snapcodes and connect with other users via their snapcodes.

For example, taking a photo of Teen Vogue’s Snapcode will direct a user to their Snapchat content. The snapcode will collect under ‘scan history’ or ‘scan from camera roll’ in your snapcode settings.

Add the Snapcode or URL to your marketing materials

This could include your website, your email signature, your newsletter, and more.

Know that a snapcode doesn’t have to be viewed on a screen to work. You can add your business’s snapcode to video marketing merchandise as well.

Have an effective marketing strategy in place

Snapchat might not be a fit for every brand. As mentioned earlier, Snapchat is used mostly by individuals under the age of 35 and is known for being a playful platform.

But if that sounds right for your brand, have a clear social media strategy in place before creating your account.

  • Research your competitors. Are they using Snapchat? What are they doing effectively on Snapchat?
  • Outline your objectives. What is your brand hoping to achieve by being on Snapchat? How will you measure success?
  • Create a content calendar. This will help you know when to post content, what content to post, and how much time to spend interacting with your followers.
  • Determine the brand’s look and tone. Plan ahead so that your Snapchat presence looks consistent and is in keeping with your brand’s presence elsewhere.

Know who your audience is and track Snapchat metrics

Use Snapchat Insights, the built-in analytics tool, to see who is viewing your content, understand what content is performing well, and drive a Snapchat strategy that works.

You’ll be able to track important metrics that will help your Snapchat business strategy, like:

  • Views. See how many story views your brand gets per week and per month. Also see how much time users spend viewing your stories.
  • Reach. See how many Snapchatters your content reaches each day. Swipe through the carousel and also see the average view time and story view percentage.
  • Demographic information. Understand the age of your audience, where in the world they’re based, and information related to their interests and lifestyle.

If you’re looking for detailed analytics information, here we show you other, third-party analytics tools that might be handy to use, as well as specific metrics that are useful to track.

Note: Even with a Snapchat Business account, you might not have access to Snapchat Insights. Currently, it’s only available to accounts with large followings.

Interact with other users on Snapchat

On Instagram, Twitter, or Facebook, brands’ content is mixed in with posts from users’ friends and family. This isn’t the case on Snapchat. Here, content from friends and content from brands or content creators is separated.

Because of this split screen design, you’ll need to engage to maintain a presence. Engage on the platform by:

  • Viewing Snaps and stories created by others.
  • Following other Snapchatters.
  • Collaborating with brands or creators.
  • Viewing any Snaps sent to you.
  • Respond to Snaps and instant messages sent to you.
  • Plan to create content regularly. Once you’ve used Snapchat Insights to learn when your audience is on the platform, post at those peak times.

Use Snapchat’s many features to create engaging content

Snaps are designed to disappear, but there is a lot you can do to elevate a simple image or videos for business to make it engaging.

To help your content stand out from other brands’ content in Snapchat’s Discover section, make use of the following features:

  • Draw over a Snap
  • Write captions over Snaps
  • Collect multiple Snaps to tell a narrative
  • Add information like the date, location time or temperature
  • Add background music to Snaps
  • Incorporate polling
  • Add a Snapchat filter (or several) to a Snap
  • Add a Snapchat lens

(Find details on sponsored filters and lenses below.)

For example, publishers like National Geographic create Stories by compiling Snaps to share information like one of their articles would. Their Stories also encourage Snapchatters to click through to the website to read more once the Story is complete.

We’ve compiled detailed instructions on how to do some of the above features, as well as some other Snapchat hacks.

Make the most of sponsored AR lenses

Snapchat’s artificial reality (AR) lenses change the way users experience the world. Simply, they superimpose digital effects, animations or graphics on top of a real-life image.

Plus, Snapchatters can interact with the superimposed image — the AR effects move as your real-life image moves.

Considering 75% of Snapchat users engage with AR every day, creating a sponsored lens that reflects your brand can be an effective way of using Snapchat for video marketing.

AR lenses are made using the free software Lens Studio. In fact, 20% of Snaps use a lens created by brands or other content creators in Lens Studio.

By creating your own AR lens, you’ll reach Snapchatters looking for new, fun lenses to play with and interact with. This also boosts recognition of your brand.

For example, for the 2020 Super Bowl, brands like Mountain Dew, Doritos and Pepsi created sponsored AR lens for Snapchat. These lenses were extensions of their TV ads that played during the Super Bowl, created to reach a wider audience.

Design a sponsored geofilter

Geofilters are a simple overlay for a Snap. They are available to users within a specific area and for a specific amount of time.

A filter could include the addition of an emoji or a designed sticker, include location information or change the colour of a Snap.

As well as using filters that already exist on the platform, you can create a filter specific to your business.

To create a branded filter:

  1. Log in to Snapchat’s Create Your Own.
  2. Create the filter. Maybe you add your business’s logo, text detailing a special product launch or event, or other elements.
  3. Upload the final design.
  4. Choose how long you want your filter to be available. Select a start date and an end date.
  5. Choose a location that your filter will be available in. Snapchatters will only be able to use the custom filter if they are within the area you’ve set. This is called a geofence.
  6. Submit the request to Snapchat. The cost will vary depending on how long the filter is available for and how large the geofence is.
  7. Typically, filters are approved within three hours.

Stay up-to-date with the newest features

Snapchat has introduced several new features recently. They’re creative and quirky. And might not all be a fit for your video for business social media strategy.

Snapchat Cameos

In December, Snapchat launched Cameos. This feature takes the account user’s face and pastes it onto numerous animations and graphics.

Snaps in 3D

Back in September, Snapchat introduced its 3D camera mode feature for select users. This feature makes your Snap come alive by giving it that additional dimension. When users wiggle their phone, they experience that 3D effect.

This could be a useful feature for brands showing off new products or to show more sides to a product than a traditional photo can.

Bitmoji TV

This new feature launched this February. Simply, this is an animated show — but it stars Snapchatters’ avatars. This feature is completely unique to this social media platform.

Make it easy for users to contact your business

Also this February, Snapchat launched its Swipe Up to Call and Swipe Up to Text features.

This new feature might be the most obvious one for brands to adopt. Now, as well as being able to swipe up to visit a business’s website or download an app, Snapchatters can also swipe up to call or text the business from their mobile device.

Considering users are 60% more likely to make an impulse purchase on this platform, this is another way to prompt Snapchatters’ buying decisions.

For now, this feature is only available in the USA and the Middle East.

Advertise on Snapchat using its various ad formats

To make the most of using Snapchat for business, you might want to plan to incorporate its various advertising formats into your strategy.

The numerous ad formats available include:

  • Snap ads
  • Collection ads
  • Story ads
  • Dynamic ads

Dynamic ads are the newest ad format from Snapchat. They launched in October 2019.

As well as raising awareness of your brand and its products, investing in these different ad formats can drive users to your website and encourage purchases.

For example, Buzzfeed uses the ‘Shop’ feature, which directs Snapchatters to its product catalogue.

Target ads to a specific audience

With a Snapchat Business account, you can set specific filters so your ads will reach specific audiences.

This can help you reach Snapchatters who are already interacting with your brand. But it can also help you reach a new audience.

For example, you can target your Snapchat ads to a lookalike audience. That means Snapchat helps you reach people who might be interested in your brand because of their similarity to other Snapchatters who are already interacting with your brand.

You can also target ads by the age of the user, by their specific interests, or by their previous interactions as a customer of yours.

Now that you know some of the benefits of Snapchat for businesses, how to get your Snapchat Business Account set up, the features your business can incorporate on Snapchat, and how to leverage Snapchat ads, it’s time to make the most of this platform for marketing your video for business.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Why Buying YouTube Views Is Bad For Video Marketing

Posted December 6, 2021 No Comments

Ever wondered if you should buy subscribers to help grow your YouTube channel? Well, it’s pretty simple, you shouldn’t! As a social media video production company trust us, you don’t want to do it. And this is the main reason why. (Advice from an expert videographer, kent).

Below are YouTube’s Terms of Service. You probably haven’t read them, and that wouldn’t surprise me because nobody ever reads them. But as a videographer we have and if you have intentions of buying subscribers, then you may want to read Permissions and Restrictions section 6, which states that you are not allowed to do the following:

Cause or encourage any inaccurate measurements of genuine user engagement with the Service. Including by paying people or providing them with incentives to increase a videographer in Kent’s views, likes or dislikes.

Take some sound advice from us a video marketing agency, it doesn’t matter where you buy your subscribers from, and it doesn’t matter how much they promise your subscribers are legitimate, and will genuinely watch your content. Ultimately, you have paid somebody to try and artificially grow your channel, and to manipulate YouTube’s metrics, and that is against Terms of Service. And the buck stops there. YouTube are the gatekeepers, and if they find out what you’ve been doing, then your channel will most likely be suspended or terminated.

Why Buying Subscribers is So Bad For Your YouTube Channel

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Don’t Buy YouTube Subscribers

Now let’s say for argument’s sake that you do buy some subscribers and YouTube doesn’t take down your channel. What are you actually going to get from those subscribers you paid for? Well, it’s kind of similar to sub4sub. And while we are on the subject of sub4sub, I hope that it won’t come as a surprise to you to learn that this practice also falls under the fake engagement policy. Buying subscribers, sub4sub, you know it’s wrong, don’t do it.

Now let’s put on my hypothetical hat for a second. Let’s say you were on the other side of a fence, and somebody paid you to subscribe to a channel, and maybe watch a video. Once you’ve done what you were paid to do, you’re under no obligation to watch any more of their content or to stay subscribed to their channel. You didn’t choose to watch their content in the first place, there was a financial incentive. That’s not really the relationship you want with your audience, is it?

Granted, that was hypothetical. But you know what I’m talking about. Nobody said YouTube was easy and buying subscribers and indeed views make it impossible because your channel will be terminated. This is all blood, sweat, tears, and hopefully at the end of it, some success. But being a video marketing agency we know the important thing is, you need to do it organically. So no, this isn’t a videographer in Kent telling you how to buy YouTube subscribers better. This is a video marketing agency educating you why you shouldn’t buy YouTube subscribers. And we hope you found it valuable. If you did, you may be on the cusp of subscribing to our YouTube channel. And if this little graphic down here helps push you over the edge, which is allowed by YouTube, then go ahead. And that’s how you get subscribers the right way.

VidlQ Software

social media video production
VidlQ Software

Well first of all, the vidIQ software is certified directly by YouTube, and that means we have to go through compliancy checks every year or two to make sure that our software isn’t doing anything that it shouldn’t. We follow Terms of Service on YouTube. Simply put, we are not a hacked piece of software. There isn’t a magic button in vidIQ that gives you more views and more subscribers.

What we do is signpost your journey. Point you in the right direction. Whether that be through researching YouTube, finding the right keywords to better serve your videos to the right audience. Analyse every single video on the platform to find out what’s working for your competitors or what’s successful for a particular channel. How you can potentially follow that success. Auditing your own channel, going through all of those YouTube analytics and bringing the important ones to the surface with single clicks, and suggesting actions that will help fix problems on your channel and help you grow quicker.

Not necessarily help you grow by hacks, but by helping you grow organically. vidIQ is free to download.

YouTube Giveaways: The Rules

videographer in Kent
YouTube Giveaways

Now as we’re on the topic of growing subscribers, there is one more grey area to take a look at. Giveaways. Can you encourage people to subscribe to your channel during a giveaway? You are allowed to hold a giveaway contest on YouTube, but there are lots of rules surrounding them.

I also spotted a Tweet from Team YouTube that says, “Giveaways are still allowed! What we don’t allow is linking to sites that solely aim to drive up subscriptions or other engagement metrics like views or likes through external contests and other means. Since that’s the case with this site, it violates our external links policy.”

And what YouTube was talking about here was Gleam. This service helps users manage competitions by giving entrants multiple ways of entering a contest, such as following the user on Twitter, or subscribing to their YouTube channel, watching a video. But unfortunately, YouTube doesn’t want you to do any of that anymore, because it manipulates its metrics.

So again, our advice would be to not use giveaways on YouTube that encourage the viewer to subscribe to a channel to enter the contest.

Want To Get More Views on YouTube?

video marketing agency
YouTube Views

If you want to take your YouTube channel to the next level and get more views on YouTube then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyse videos, audit your own channel.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Is Embedding Videos In Emails A Video Marketing Win?

Posted November 24, 2021 No Comments

Directly embedding videos into your emails can seem to make a lot of sense we do it here at our video production company. Rather than dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could simply access the video content within the email itself? Well, no. If you didn’t know you can post videos on social media. Our video marketing agency reveals how to maximise corporate video production.

Long-term the business ramifications can be costly for embedding videos. The decision to add corporate video production values to embedding in an email can even reduce website traffic and content engagement.

As a video production company, we love to corporate videos into everything, but let’s be clear: If you really want to get the most out of your video email marketing efforts, you should not embed video in an email.

Here is what you need to know about why embedding video in your emails is possibly a no-go.

1. There’s no opportunity for further engagement

Getting people to watch your videos is brilliant, but as a business, you need and want more than that. You want those same viewers to engage and interact with your brand. Not just views that leads to nothing. What’s the point of all those hours you spent producing the perfect subject line. Picking the right product screenshots for your email if a user just watches your video and then deletes the email?

When your video production is on its own landing page, you then have more control over your viewer’s next action. They can leave a comment or ask a question immediately after watching. They can explore other content on your site and even share your content. The people they share it with can embark on their own journey, this keeps the cycle going.

If you embed a video production in your email and expect the user to go to your website afterward, you are creating more work for them. By sending them straight to your landing page to watch the video will allow you to make any associated resources. At our video production company we do recommend different techniques to this for corporate video production.

2. Desktop and mobile benefits for users are minimal

Some people claim that we should make everything as easy as possible for your readers. That would mean just including the full video and not a thumbnail. In reality  we’re talking about one extra click. Just one! That’s a tiny bit of extra work, weighted against the outsized benefits of bringing a new user to your site. Our video production company does this for a range of clients.

As you can see, the two desktop experiences are pretty similar. In the embedded version, you click the play button, and the video plays. In the non-embedded version, a new window quickly pops up as soon as you hit the play button on the static image.

Though it’s fair to say that the user experience on mobile and desktop is a little faster with embedded video in an email, it’s not enough of a difference to truly impact the user. If a user isn’t willing to wait the few extra seconds it takes to get to your site and click a second play button, chances are they probably weren’t that interested in the video production to begin with.

This is especially true when you consider an audience of B2B professionals. If they’re interested in your product, they’re going to want to visit your website for more information no matter what — so why not give them a little nudge in the right direction by guiding them right to your site?

videos for marketing
The importance of video marketing

3. Your video won’t live as a permanent resource

No matter who your email provider is (Gmail, Outlook, Yahoo!, etc.), we all know the “here today, gone tomorrow” nature of email. As emails flood in throughout the day, especially for B2B professionals, that full video you decided to embed will likely be seen once — when the person opens the email — and never again.

Linking the video directly to your website makes it a permanent resource. You can easily add the video to whatever page it’s most appropriate for. It could live on your homepage, blog, or even a help centre page. Where this video is distributed on your site is ultimately up to you, but the fact that it permanently resides there makes it easier for people to watch later on.

The goal is to create a full-on content library that people can count on as a trusted resource. Website visitors will have a reason to come back if they know that new video content is consistently coming in. When they do return, they’re more likely to stick around and consume more videos and other types of content from your business.

And we’d be remiss not to mention the SEO benefits you get by hosting video on your website. If someone really loves your video but can only access it in an email, how are they going to link to it on their own website or through social media channels? You might as well tell them, “Hey, so we’ve got this great video production here, but we don’t want anyone else knowing about it but you!” Sure, that might seem cool in a secret club kind of way — but it’s also a sure fire way to get zero SEO traction with your video. Corporate video production.

4. Video can outshine other important calls to action in your emails

Let’s be honest: Video can really steal the show sometimes. If you embed a video in your email, it’s basically like having a giant neon sign that reads, “Watch me! Pay attention to me!” If email subscribers want the video, that’s a win — but if engaging with the video comes at the cost of the primary goal of the email, it’s definitely not.

“If email subscribers want the video, that’s a win — but if engaging with the video comes at the cost of the primary goal of the email, it’s definitely not.”

In many cases, the video component of emails you send might not even be your primary CTA. In fact, you might want subscribers to do something completely different. Maybe the video shares information about a new eBook you just launched, and the CTA button for the book is just below it. If you embed the full video, people may miss or ignore the CTA. An embedded video can overpower the other CTAs within the email, and people will simply watch without taking your desired action. You have to be aware of these things in corporate video production.

5. What’s The Alternative?

Of course, something similar could be said for a non-embedded video as well. The key difference is the non-embedded video that leads to your site can also serve as the perfect spot for your desired CTA.

In that case, because the email recipient has already taken the step of coming to your site to watch the video, there’s a better chance they’ll actively seek out the CTA button if they like what they see. Instead of passively watching the video in an email, they’re already more invested by coming to your site and actively becoming part of your sales funnel and corporate video production.

We hope our video production company has convinced you that putting video on your website rather than in emails translates to a better chance of generating more customers.

Even though the ability to embed video in email is a cool technology, we prefer our audience to always consume the full content on our site instead of in an email client. This gives us more opportunities for user engagement, allows us to build out our content library, and ultimately avoids confusion around what actions we want people to take

On the surface, directly embedding videos into your emails seems to make a lot of sense. Instead of dropping a clickable video thumbnail and forcing someone to take action and click to view the whole thing, wouldn’t it be easier if the email recipient could simply access the video content within the email itself?

6. Corporate Video Production.

Embedding video within emails as part of your corporate video production may help create a slightly more seamless experience for email marketing purposes, but the long-term business ramifications can be costly. The decision to embed video in an email can even reduce website traffic and content engagement.

“We don’t subscribe to many absolutes, but let’s be clear: If you really want to get the most out of your video email marketing efforts, you should not embed video in an email.”

We don’t subscribe to many absolutes, but let’s be clear: If you really want to get the most out of your video email marketing efforts, you should not embed video in an email. Pretty bold statement, right? Don’t worry — we’re not in the business of dropping spicy takes and not offering additional context to back them up. Here’s what you need to know about why embedding video in your emails is a no-go.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Wildlife Videography The Best Canon Cameras And Lenses

Posted November 16, 2021 No Comments

Wildlife Videography is a genre with widespread appeal. We reviewed the kit on display from Canon, and have highlighted some picks from the current range to help you get the best video production. This is a great way to enhance social media video production advice from Videographer Kent.

Check out our Animals & Us video made for Turner Contemporary.

Wildlife Videography for video production
Video marketing agency tips for capturing wildlife videos. Videographer advice.

Best Canon Cameras For Wildlife Videography

CANON EOS 5D MARK IV

The Canon EOS 5D Mark IV is a perfect all-rounder for wildlife videography and offers exceptional quality with its 30.4Mp CMOS sensor. It shares the same DIGIC 6+ processor as the flagship Canon EOS 1DX Mark II. It has no problem processing dual pixel RAW files. This entry-level professional body is a rugged workhorse that will also let you capture some fantastic 4K video.

CANON EOS 1DX MARK II

If you want the best, you cannot overlook the Canon EOS 1DX Mark II. It may be less portable than the 5D Mark IV. It does offer an incredible burst mode of 14fps. Coupled with a 61-point AF system with 41 individually selectable cross-type points, it can track and lock focus in the most challenging of circumstances.

An incredible dynamic range and low noise when shooting on high ISO allows you to achieve real clarity in your shots regardless of the conditions you are shooting in.

CANON EOS M50 (MIRRORLESS) 

If you are a Videographer Kent then you will want the Canon EOS M50 because the M50 is user friendly and offers outstanding image quality. Its ability to track moving subjects is impressive. It has 143 focus points, eye detection and the ability to select focus-point using the touch-screen display.

Canon Lenses For Wildlife Videography

CANON 100-400MM F/ 4.5-5.6 IS II USM

Its focal range makes it a good all rounder, while its fast autofocus is perfect for capturing fast moving wildlife. Video stabilisation will allow you to stop down a further 4 stops, and of course being an L series, it has a weather sealed body to protect against dust and moisture.

CANON 500MM F/4L IS II USM

If mobility is not an issue and you are after a greater focal range with a bright aperture (f/4). Then the Canon 500mm f/4L IS II USM is not to be sniffed at. Offering great Video quality and L series quality optics, you can easily override the great USM focusing with manual focusing to refine your Video.

CANON EF 100MM F/2.8L MACRO IS USM LENS

Capturing the best of the natural world does not always mean shooting from afar and the EF 100mm f/2.8L Macro IS USM Lens is not only an incredible portrait lens. It allows you to capture precision clips up close.

We realise it’s not always just about the fancy camera equipment. We’ve compiled a blog on 11 essential accessories for wildlife Videography. However some smartphones are really good for wildlife photography, read about it here.

About Us

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to an Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Best Smartphone For Film Production

Posted November 11, 2021 No Comments

The problem with many film production cameras available on the market today is they tend to break the budget for many independent filmmakers. 

There is good news for those video producers that are looking for an alternative film production camera and it’s called your smartphone.

That’s right, today’s smartphones shoot amazing 4K quality video production footage. They are real competition for some of the best selling filmmaking cameras out there on the market. 

This post is for film producers looking for a cheaper alternative to a video production camera, and what phones are the best for video and film production.

With the advancement in smartphone camera technology, the huge amount of storage space available, fast processing speeds, and video production apps to help you along the way, it’s no wonder why video producers are choosing a smartphone for his/her next film project. 

Are you thinking about using a smartphone for your next film project? I will break down what the best 4k video phones are, so you can start your video marketing cheaper than you ever thought possible.

Best Smartphone For Filmmaking In 2021 – Video Production

Smartphones For Film & Video Production

Smartphones are not just for making phone calls. They are powerful palm-sized computers that also take amazing 4k videos.

Beginning to advanced video producers are using smartphones to shoot amazing movies at a fraction of the cost for a professional 4k filmmaking camera.

With so many great smartphones available on the market that can produce incredible video footage, it can be difficult to choose the right one for you. 

Below are reviews of the best smartphones for film production chosen by my filmmaking colleagues shooting short-films while stuck in self-isolation.

Apple iPhone 11 & 12 Pro Max

video marketing
Apple iPhone

Since the Apple iPhone 7, video producers were given the ability to shoot features with, as long as you had conversion lenses attached to the smartphone.

Directors attached lenses like Moment anamorphic lens to give the iPhone footage a more cinematic look to the footage.

With the release of the iPhone 12 Pro Max, Apple has finally added 5G to its flagship Smartphone

It features the powerful A14 Bionic chip, 5G to download and stream high-quality video marketing, a bright 6.7″ Super Retina XDR display, and Ceramic Shield for better drop performance. 

Apple‘s new LiDAR scanner improves autofocus in low light conditions and offers night mode for portrait photos.

Apple Pro RAW is a film production dream because it will give you full creative control over colour, detail, and dynamic range on the iPhone or with a third party app. 

It has an extended dynamic range for video production up to 30fps and cinematic video stabilization for video marketing in 4K, 1080p, and 720p. 

Apple continued with the three rear camera system like the predecessor Apple iPhone 11 pro max. 

The Apple iPhone 12 Pro Max features a 12mp 26mm f1.8 wide-angle, a 52mm f2.8 2x telephoto. A super-wide 13mm f2.4 lens, so loyal filmmakers to the Apple eco-system are now rejoicing in the fact that they now have an amazing filmmaking smartphone. 

The iPhone 12 Pro Max rear cameras will shoot in 4K UHD at 24/30/60fps, 1080p at 30/60/120/240fps, 720p at 30fps.

If you are using the front camera for vlogging, it will shoot in 4K UHD at 24/30/60fps, 1080p at 30/60/120fps. 

Maximum storage of the iPhone 12 Pro Max is 512GB with 6GB of Ram. The screen also has a maximum refresh rate of 60Hz.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some groundbreaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

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