Modus Wedding Films

Posts Tagged‘video production services’

5 Best Steadicams For DSLR Cameras And Film Production

Posted October 9, 2023 No Comments
wedding cinematographers, wedding filmmakers, wedding videography, film production company

Hey there, fellow filmmaking enthusiasts! Today, let’s chat about something close to my heart: finding the best Steadicam for DSLR cameras and film production company. Now, I know there’s a lot of buzz about motorized electronic gimbals like the DJI Ronin S. Sure, they’re cool and all, but trust me, the good ol’ Steadicam still holds its own, delivering some impressively natural stabilization.

Steadicam Vs. Electronic Gimbal: The Showdown

I’ve tried my hand at both electronic gimbals and Steadicams, and let me tell you, it’s been a wild ride. High-end gimbals can give you a smooth, natural-looking stabilization, but at times they can come off a tad robotic. Enter the Steadicam, giving you that organic, fluid motion that makes your videos look oh-so-real.

My Top Three Steadicam Picks For Every Budget

Not everyone has a ton of cash to drop on camera gear. I totally get it. When I started out, my budget was tighter than a drum. So, to keep things fair, I’ve handpicked three of my favorite Steadicams from different price ranges.

Whether you’re in a hurry and just want the highlights, or you’ve got time to spare and want all the juicy details, I’ve got you covered. So, let’s jump in and find the perfect Steadicam for your DSLR camera and film production company. Trust me, your footage will thank you!

Glidecam DGS Series

  • Maximum Load Capacity: This Glidecam can carry cameras weighing up to 12 lbs. That’s some serious muscle!
  • Price: It’s priced at $799.00. Not the cheapest on the block, but you’re getting top-notch quality.
  • Build Quality and Design: This baby is made with precision engineering and machined parts. It’s got a sleek black design that just screams professional.
  • User Interface and Control System: The Glidecam has a precision control system, which makes it easy to balance and control. The handle is soft and comfy, which is a huge plus when you’re shooting for hours on end.
  • Performance and Functionality: This stabilizer is all about smooth, steady shots. No matter how much you move, it keeps your footage looking fluid and natural.
  • Performance: The Glidecam Devin Graham Signature Series performs like a champ. It’s been my go-to for shoots where I need to move around a lot, and it hasn’t let me down yet.

A Quick Look

The Glidecam Devin Graham Signature Series is a sweet hand-held stabilizer, perfect for all you film fanatics out there. This baby’s designed to give you that buttery smooth footage, no matter how much you’re moving around.

Built Like A Tank

Now, let’s talk build quality. This Glidecam is like the superhero of camera stabilizers. It’s solid, sturdy and feels like it could survive a tumble or two (not that I’m recommending you drop it!). The materials used are top-notch, which is pretty clear when you hold it in your hands. It’s like the difference between a plastic toy and a proper action figure – one just feels way more legit.

Bang For Your Buck

Price-wise, it’s a bit of a splurge. But hey, you’re investing in your craft, right? Considering the features, the quality, and the reputation of Glidecam, I’d say it’s worth every penny.

FLYCAM HD

First Impressions

The FLYCAM Redking Quick Balancing Video Camera Stabilizer is a dream come true for all you camera buffs out there in film production company and filmmaking. It’s a slick stabilizer that’s all about keeping your footage super smooth, even when you’re on the move.

Robust And Ready To Roll

When it comes to build quality, this FLYCAM is no slouch. It’s got a robust design and it feels like it’s built to last. I mean, I didn’t go dropping it on purpose or anything, but it seems like it could handle a bit of rough and tumble. The materials? Top-notch! Holding it in your hands, you can tell it’s not some cheap knock-off.

My Stabilizer Story

Now, using this stabilizer was quite the experience. The FLYCAM Redking made my shots look like they were gliding on air. It was comfortable to use and really easy to balance, even when I was in a rush. I filmed everything from my dog chasing his tail to my cousin’s wedding, and it handled everything like a pro.

Price Tag Talk

I know, I know. Price is a big deal. But, here’s the thing. This FLYCAM Redking is priced at around $199.00. Yes, it’s not pocket change, but considering the quality, the features, and the reputation of FLYCAM, I’d say it’s pretty good value. You’re investing in your passion, right?

Zhiyun Crane 3S 30

  • Maximum Load Capacity: Up to 7.94 lbs – that’s a pretty hefty camera it can handle!
  • Price: It’s listed at about $539.00. Sure, it’s a bit of an investment, but we’ll get into that.
  • Build Quality and Design: The Zhiyun Weebill is made of high-grade materials and boasts a compact design. It’s a tough little nugget!
  • User Interface and Control System: Its control system is user-friendly, with an OLED screen that’s clear and easy to navigate.
  • Performance and Functionality: With this, you can expect super smooth footage. It’s got six different modes for any kind of shooting situation.
  • Performance: In my experience, the Weebill 3S performs like a champ, making even my most dynamic shots look smooth and steady.

A Pocket-Sized Powerhouse

The Zhiyun Weebill 3S Gimbal Stabilizer is like the pocket rocket of camera stabilizers. It’s compact, but don’t let its small size fool you – it’s packed with features and built to last. The build quality is superb – it feels sturdy and well-made, and it’s held up great for me, even with regular use.

My Time With The Weebill 3S

From the moment I started using the Weebill 3S, I was hooked. It made my footage look so smooth, and the different modes were perfect for all kinds of shoots. Whether I was shooting my cousin’s birthday party or getting some action shots at the local skate park, it handled everything like a dream.

Is It Worth The Price Tag?

Here’s the deal – the Zhiyun Weebill 3S isn’t exactly cheap. But when you consider the quality of the build, the variety of features, and the reputation of Zhiyun, I think it’s a great investment. This isn’t just some run-of-the-mill stabilizer. It’s a piece of high-quality filmmaking and film production company gear, and in my opinion, it’s worth every penny.

Zeadio Video Action Stabilizing Handle Grip

  • Maximum Load Capacity: This little guy can manage cameras up to 2.1 lbs – perfect for most handhelds and DSLRs.
  • Price: It’s a steal at around $35.00 – great for those on a budget!
  • Build Quality and Design: Made with durable plastic and a comfy foam handle, it’s designed for simple, effective use.
  • User Interface and Control System: It’s as simple as it gets – just mount your camera and go!
  • Performance and Functionality: It may be simple, but it does the job – helping to reduce shake and improve video quality.
  • Performance: In my hands, it’s done wonders for improving the stability of my shots!

A Simple Solution For Shaky Shots

The Zeadio Video Action Stabilizing Handle Grip is a straightforward, no-frills solution for shaky footage. Its plastic build may not be fancy, but it’s durable and up to the task. Despite dropping it more times than I can count, it’s still in great shape and ready for filmmaking.

My Adventures With Zeadio

I’ve had this stabilizer for about six months now, and I’ve taken it everywhere – from my sister’s wedding to a weekend hiking trip. It’s lightweight and easy to carry, and it fits my Canon Rebel T6i like a glove. I’ve found that my videos look way smoother and more professional, even when I’m moving around a lot.

Bang For Your Buck?

When it comes to the Zeadio, I’d say you’re getting a lot of bang for your buck. It’s not as high-tech as some of the pricier models, but it does a solid job of stabilizing video, and the price is super affordable. Plus, Zeadio has a good reputation for making reliable filmmaking and film production company gear.

Steadicam Volt Electronic Handheld Gimbal Stabilizer

  • Maximum Load Capacity: It can handle devices ranging from 100 to 250g.
  • Price: The price tag is around $125 – a solid middle-of-the-road option.
  • Build Quality and Design: It’s a sleek, modern device with a compact, sturdy build.
  • User Interface and Control System: The controls are straightforward and intuitive, with a simple power on/off and mode button.
  • Performance and Functionality: It delivers smooth, professional-looking footage every time.
  • Performance: In my hands, the Volt has significantly improved my video quality.

A Modern Marvel Of Stability

The Steadicam Volt is a sleek, portable device that delivers on its promise of smooth, shake-free video. Its compact, solid construction feels durable and reliable. Despite a few minor bumps and drops, it’s held up well over time, proving its resilience.

My Steadicam Stories

I’ve been using the Volt for about a year now, and it’s truly transformed my filming game. From capturing my dog’s hilarious antics to filmmaking scenic walks in the park, the Volt has made it easy for me to create smooth, professional-looking videos. It’s lightweight, easy to carry, and fits comfortably in my hand, making it a joy to use.

Worth The Investment?

When considering the price point, the Steadicam Volt offers pretty solid value. The brand has a solid reputation in the industry, and the performance and functionality of the Volt are impressive. The smooth, stable footage it produces could easily be mistaken for the work of a more expensive device.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

iPhone 15 vs. 35mm: Can the iPhone 15 Replace a Film Production Camera?

Posted October 3, 2023 No Comments

The iPhone At A Glance

best smartphone to film on filmmakers film production

The first thing to note is that the iPhone 15 Pro and the 15 Pro Max are significant steps forward for amateur filmmakers and film production for one massive reason, the USB-C port.

The USB-C update alone, should make everyone not just filmmakers consider upgrading their iPhones.

Previous iPhones could shoot some nice-looking footage, but it was a bear to work with on set. Getting the footage off the phone was just annoying.

All of that is now gone with USB-C.

You plug in a USB-C drive, and it just works. In that classic “Apple” way, it didn’t need to format the drive and the other footage on the drive was still there.

It was GREAT. Rather than worrying about filling up the phone, you just shoot and shoot and shoot, and when that drive is full, you swap to another drive while you can back up the first drive.

If you run out of hard drives, you can still shoot to internal storage, but then you’ll still have faster offloads with the direct USB-C connection than you did with the old iPhone connection. In a pinch, Airdrop is always there as well.

4K 60p Log

Internally you are limited to 4K 30p (which is a lot), but when recording externally, that opens up 4K 60p.

That’s just astounding. It was only a few years ago that a lot of folks doing action sports work started defaulting to 4K 60 fps for everything they shot. Not every camera could do that at the time and now your everyday iPhone can.

The more significant news here is Log recording, which allows filmmakers to shoot in a broader range of exposure fitting into a smaller dynamic range file. This is a big step forward for the iPhone and adds a tremendous amount of flexibility to the post-production process.

If you are having trouble finding it, you need to go to your System Settings and find it there; it’s not in any of the individual camera app settings. Look in your ProRes settings, and you’ll find it.

The Camera App

One thing to remember is that with the iPhone, the native camera app is targeted at the consumer. So it processes the image to be ready to share on social. For many short filmmakers, this is frustrating since you find the camera applying corrections to your images you might not have.

We recommend using a non-native app for both photos and videos. This is a filmmaking blog, so we will stay out of the still space, but for video, the Blackmagic Video app is astounding.

It’s free. It’s incredibly powerful and it worked with the 5x zoom straight out of the gate.

It gives you a nice and clean image that isn’t heavily processed. Knowing Blackmagic, if they can figure it out, they’ll enable Blackmagic Raw to the external drive when they can.

However, it is still an iPhone with a small sensor, so it isn’t going to look like an Alexa 35 straight out. But you’ll be happier with your results if you use a better camera app.

That 5x Lens

The previous iPhone Pro models (and the current 15) have a 3x zoom, equivalent to about a 77mm focal length. This has been a really useful addition when doing a blocking rehearsal and pre visualizing your scene.

However, it’s not quite as far along as a lot of the competition (film production companies jobs are safe). Apple has stepped up with a new Pentaprism 5x lens to get you closer to the action.

Even if you are not a filmmaker, this is a game changer in general life. If you are going to your child’s school play and want a close-up of them, the 5x lens will be much more crisper than you had before. It’s absolutely worth doing.

For a lot of people, it means better pet photos without spooking your pet. And that’s great.

However, we think it’s a valuable filmmaking and film production tool as well. If you regularly shoot a lot of longer lenses, like 85mm or a 150mm, having a real optical 5x lens built in the iPhone is going to lead to better photos and better quality videos. Especially if you decide to shoot natively with the camera.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Common Video Marketing Terms You Should Know

Posted September 30, 2023 No Comments
video marketing videography in kent video production

Common Video And Marketing Editing Terms You Need to Know

Listed are the Top 30 video marketing and editing terms you should know whether you are a professional or you are just beginning. Intertwined in this list, there are some broad video editing terms that refer to videography in kent as a whole as well as video editing terms specific to the process of editing footage.

Study up because these video editing terms are important to know!

1) Aspect Ratio

Aspect ratio relates how the width and height of your video relate to each other. Those dimensions are expressed through a ratio.

2) B-roll

B-roll gives you flexibility according to the video and marketing editing rules when editing because it is supplemental footage that makes a previously incongruent scene smooth.

B-roll can also provide more details to support the scene like in the news, wedding films, or interviews.

Say you were shooting footage of a person walking in a park and you wanted to shift into a new view of the subject. B-roll, like the image below in the park, can be inserted to make the transition easy on the eyes.

3) Bit Rate (Data Rate)

For every second in the video, the Bit Rate, or Data Rate, is the amount of data used each second. This is most commonly measured in kilobits per second (kbps). Kilobits per second can be variable or constant.

4) Close Up

Close ups are shots that frame the subject tightly.

For example, if the subject were a person, the close up would be filled with their face.

5) Color Temperature

Color Temperature is measured in the unit Kelvin and the scale ranges from cool to warm.

This video editing term refers to the visible light in a shot.

For instance, cooler color temperatures often have a bluish tint and hotter color temperatures tend to appear more red or orange.

 6) Compositing

Compositing is used often when editing footage because it is the process of combining multiple images using video editing software.

7) Compression

Compression is the process of reducing the amount of data in a video file. This makes the uploading and downloading processes for your video much quicker. While it does take time to compress your video, we recommend it because of the time you’ll save late and leave you with more storage for more videos!

8) Crop Factor

Crop factor is a number (typically from 1.3-2.0) that represents the ratio of a sensor’s imaging area to that of a full frame sensor. Try multiplying the focal length of your lens by your camera sensor’s crop factor. It will give you the focal length for the lens/sensor combination! Cool right?

9) Cut-in (Insert Shot)

Cut-in is a type of shot that most often shows the objects the subject is in contact with or manipulating. Cut-in shots are similarly helpful to b-roll because they stray from the subject for a short period of time.

10) Foley

Foley is when you reproduce and/or create sound for a film. Often times, the actual sounds of nature, chewing, etc. are not naturally captured, they are actually reproduced in a studio.

11) Frame Rate

The frame rate is the rate that your shutter cycles through opening and closing or when the sensor captures video in a 1 second period.

Common Frame Rate Examples: 24, 25, 29.97, 30, 50, 60. The frame rate is expressed through frames per second (fps).

12) High Definition Media Interface (HDMI)

HDMI connectors digitally carry audio and HD video to a television. Make sure to get one of these if you want to work from a larger screen or you want to share your production!

13) J-Cut

J-cuts are used when editing footage to have the audio from the next shot precede the video. J-cut is not short for jump cut. The name actually comes from the shape a j-cut makes on your editing program’s timeline.

14) Jump Cut

Jump cuts make your video production look amateur because they are abrupt changes between sequential clips. The subject in a production that has jump cuts appears to jump across the screen from one spot to another. The shots don’t fit together and prove disruptive to your audience.

15) L-Cut

L-cuts are the exact opposite of j-cuts because the video is edited so that the video’s image changes from one shot to another but the initial shot’s audio continues into the next clip. Like a j-cut, an l-cut has its name because of its appearance in the timeline of your video marketing and editing software.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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Tips to Have the Best Couple Wedding Photoshoot

Posted September 24, 2023 No Comments
wedding photoshoot

Why Do A Couple Wedding Photoshoot? 

Sharing a love story in an uncomplicated way seems like quite the complicated venture. There are so many intrinsic details assembling a tailored narrative around trust, comfort and passion. How do you share and memorialize that silly thing your partner does? How about that look they throw every so often when you delightfully trigger it? Those small moments mount to what makes the bigger picture for you now. Fortunately, a wedding photoshoot is known as a tried and true method for honest, vulnerable and compelling visual storytelling (as long as you find the right wedding photographer) and here’s a sneak peek about why:

  • Capture moments that matter. The lens has a way to sweep up the captured, the one capturing and all who the story is shared with. We’ve all stumbled upon at least one glowing photo of a happy couple — one photo which spoke volumes for the depth of intimacy they held onto. Whether they were strangers to you or not, that part doesn’t matter so much. When you see it, you know. A couple wedding photoshoot is so powerful in this way. 
  • Document the next step in your relationship. Whether you’ve begun to plan a photoshoot for you and your partner in relation to a big event or just because the idea’s sprung up spontaneously, it’s important to be intentional.
  • Look back for years to come. Being able to look back at photos communicating your own love story is an integral part of your own visual diary. Why not hire a professional wedding photographer to make sure you can walk away from the experience with beautiful results expressing the dynamic you have?

1. Celebrate and indulge in special moments

Capturing special times allows for some kind of magic.  You can relive, celebrate, and indulge in a moment over and over again. Engagements, weddings, honeymoons, elopements and anniversaries are a few of the bigger ones which are absolutely important to catch for most. It’s equally as crucial to honour your relationship through more subtle moments. Shared, tender moments at home are just as important as dreamy beach engagements.  

While Flytographer is not about wedding photography, there are a multitude of big days we do love to capture, like proposals, pre-weddings, engagements, honeymoons and anniversaries. Withstanding a pandemic together is another to add to the list and definitely one that should not be minimized! 

2. Let creativity flow

Couple wedding photoshoots should never fall within specific criteria. You decide exactly how you want this all to be. Feel welcome to get as creative as you’d like, where the more unique you are, the better it becomes. Embrace quirky bits which make your relationship stand out. Allow for shared interests to fuel inspiration for wedding photoshoot ideas, like photoshoot location and couple poses. 

Do you share a love for music? Sports? Film? Something entirely obscure? Involve an aspect of that within your photoshoot. Make it playful. Aesthetically, are you drawn to otherworldly elements? Vintage romantic? Bold, brave and bright colour palettes? Classic black and white? Find a way to feature it. Anything is possible.

Portrait wedding photography in and of itself is expansive, waiting for you to dream something up which fits for you and your love. There are no rules. Take advantage of the freedom of this art form and let it flow. 

3. Consult With Professional Wedding Photograghy

Aspects of your photoshoot ideas such as lighting, posing, location and outfit ideas are much easier when navigating with our team and a professional wedding photographer by your side. They provide invaluable photography tips, especially timing suggestions and fool-proof colour schemes based on the original ideas you have for your photoshoot, so everything can pull through in an effortless way. 

Choosing the right time

Timing is greatly dependent on location and season, but golden hour is a lovely time to begin or end. There’s such a specific, sweet hue when the sun rises or falls, adding an undeniably romantic mood. Beyond that fleeting span of time, natural light is preferential and for good reason: it’s honest and candid, even in the most formal wedding photoshoot. There are aspects that may limit your time frame, especially if you’re considering wedding photos: your wedding photographer is awarded the beautiful challenge of capturing charming moments throughout the event.

Styling guides 

We have some great outfit ideas in our style guide, but it basically comes down to wearing whatever you feel good in. Feeling confident and loving exactly what you’ve put on is essential, as opposed to throwing on a suit just for the formality of it all. There is no need for the fashion police — anything is possible! 

Err on the side of timeless, rather than trendy. Bring additional pieces of clothing if possible, in case you’d like to capture multiple vibes throughout your session. Having more options in the end never hurt anyone. What does hurt is restrictive or uncomfortable clothing. Opt for leaving those choices behind. 

Consider complementary pieces between you and your partner, rather than opposing or clashing patterns. Solid and muted tones are best! Similar tones for both top and bottom pieces make sure there isn’t an emphasis on certain parts of the body if you don’t want to highlight anything. 

Posing prompts

When it comes to wedding photography poses, it’s important to remember what feels most natural. That is definitely easy to forget when there’s a camera pointed in your face, but the most authentic and flattering shots will come when you and your partner feel good. 

Even if the wedding photographer doesn’t initiate this, make sure everyone starts slow. Ask for an introduction where poses involve walking towards or away from the camera so that there is a gentle ease into the session. This allows for many more successful shots in the end. 

Once everyone feels comfortable, more intimate posing could be involved such as holding hands, cuddling, kissing and intense eye contact. Again, easing into this will feel much more natural. 

Experimenting with poses where you’re lying down instead of staying upright is great if your location allows for it. Think early 2000’s indie rom-com vibes, where your faces are side by side, cheek to cheek under pastel hues. 

4. Capture meaningful locations together

Choosing a location, or possibly multiple locations, is its own thing to carefully consider. You and your partner should be captured in spaces that hold meaning for you both. These locations could be as iconic as San Francisco, where you sway around Baker Beach or along the Golden Gate bridge. Your cozy neighbourhood haunt, or an iconic backdrop in Los Angeles, could be just as stunning. 

Wherever you’re drawn to, make sure it’s a place where you’ll feel comfortable. If anyone’s the shy type, choosing a less populated location to ensure you’ll have time to get comfortable in front of the camera is an aspect to consider. From there, you could move to more populated areas as nerves ease and the lens becomes second nature. 

It’s possible your location is defined by an event, such as an engagement location or destination wedding. In this case, that job is done. Alternatively, it could be a place you have no prior emotional connection with. If you’re stuck on the wedding photoshoot location, a wedding photographer can help direct you to areas that will radiate the ambiance you are looking for. They will consider flattering, complementary and appropriate backdrops able to showcase your relationship. 

5. Spending quality time together

Ultimately, couple wedding photoshoots should be fun and stress-free. While there could be quite a bit of planning involved, make sure to leave space for spontaneity and unplanned flirtation with your loved one.   Allowing this kind of space within the wedding photoshoot ensures the experience will be much more easygoing for everyone involved. In the end, it’s quality time together on its own. If it’s your first time seeking this kind of adventure out, try to be present and enjoy it to the fullest.

6. Hang your memories on the wall

After you’ve selected the cutest, most amazing photos out of the selection sent from the photoshoot, it’s important to showcase them in a way that brings more joy to your space.

Outside of sharing your love story with wedding photography on social media platforms you are actively engaged with, there is still an inherent charm with physical displays of affection — meaning, physically displaying your memories, your very own fine art, on the wall. There are definitely many ways to do this. Though the classic frame on the wall is a wonderful idea, we’ve evolved past it as the only option. We are now living in the age of LED photo lamps or frames, three-dimensional prints on geometrical shapes, and where basically any household object can be custom printed on — coffee in your very own photo mug, anyone? 

Ready to capture your love story?

We have immensely talented professional photographers located in over 350 locations around the world who are ready to help you achieve the perfect couple wedding photoshoot with your partner. Booking is just a click away, where our team helps you to choose the right wedding photographer and navigate through our seamless process following the booking. Are you ready to hire an amazing local wedding photographer and capture your love?

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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How To Chose A Wedding Videographer

Posted September 19, 2023 No Comments

Your wedding videography day is going to be magical and you will want to make sure you capture every moment of it so you can watch the footage for years to come. When thinking of hiring a wedding videographer in kent it is important to start with the basic and look for a local wedding videographer in your area and then expand your search.

Start Local

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You can start your search by looking at what local wedding videographers are in your area. The more local a wedding vendor is the more they will be familiar with your area.

Hire A Friendly Wedding Photographer And Wedding Videographer

There is a lot to capture on your wedding day in a short amount of time. Both your photographer and videographer will film the same key scenes: getting ready, first look, ceremony, speeches, reception, etc. Coordination is important, so try to hire a photographer and wedding videographer in kent who have worked together before. This way, they will likely have systems in place to make sure each captures those special moments. Ask your wedding planner for recommendations or have your photographer to suggest a videographer.

Find A Filmmaker Who Is Comfortable With Your Venue Type 

Found a filmmaker you love but notice that all of their films take place outdoors and you’re getting married in a ballroom? Raise the question to the filmmaker before you hire them and make sure they’re comfortable shooting in your wedding setting. Request sample films to watch and show them an example of a film you like from your venue (or a similar) and confirm they’re comfortable shooting in similar circumstances.

Find Someone Who Matches Your Wedding Video Style Preference  

Once you’ve made a short list of filmmakers who shoot in your area and are within your budget, watch A LOT of sample films. Wedding films vary a ton. Most are scenes of getting ready and staged bride and groom moments, while some have a lot of candid coverage of dancing and the reception. Some only include music, while others include vows, speeches and toasts. Some even feature interviews with the bride and groom, filmed either on the wedding day or sometimes well in advance. The videographer you choose should have several videos you love. Prior to the wedding, send them examples of your favorites from their own portfolio. Be specific with your examples: what did you love about each?

Don’t Be Afraid To Search Beyond Your City

Certain wedding videography vendors, like florists or caterers, make more sense to hire local. However, don’t be constrained by location when choosing your videographer. While filmmakers do need a certain amount of equipment, it’s usually not more than they can take with them on a plane or in a car. Every filmmaker has a different policy on travel but if you find someone you love who isn’t from your area, you should still reach out!  

Search For A Photographer And Wedding Videographer Duo

Many times you can find a wedding photographer and wedding videographer in kent who come together in the same package. If you are starting your search try to find a vendor who can provide both services and will cut down on the number of vendor contracts you’ll have.

Understand What’s Included In Your Package

As wedding videography films have increased in popularity, so have the package options and the terminology. Understanding everything that comes in your package will help ensure you aren’t disappointed later. When your filmmaker sends you examples of what comes in your package (Instagram teaser, trailer, full edit, etc.) make sure to really watch each example and be sure it’s the type and amount of coverage you want!

Find Your Next Wedding Videographer

Modus Wedding Films is a wedding videography company operating across Kent and London. Our Cinematic Wedding Videography services are award-winning and we love to create videos you will want to watch again and again. Contact us today for a free wedding video proposal. We can’t wait to be your next Wedding Videographer.

 email weddings@modusfilm.com or call us on 01233 273 273.

20 Simple Ways To Easily Share Video Files Online

Posted August 9, 2023 No Comments

Online video sharing isn’t as difficult as it used to be a few years back. And that’s because creatives and content creators now have tools they can leverage to share video files online.

Still, many are stuck sitting in front of their screens, waiting for the attachment to upload emails. But it doesn’t have to be that way.

So if you’re looking for the best way to send a video to someone, you’ve just hit the jackpot.

We will be exploring 20 different but straightforward ways to share video files online. Say goodbye to long waiting hours and outdated tools – the video-sharing future is here, and it’s fantastic!

Who are these easy video sharing app and tools for?

Before we dive into the list of tools you can use, here’s a necessary clarification.

We understand that every individual, brand, or agency has different requirements. You might be looking to share videos with your friends or perhaps send movies online free to your family or colleague. It’s also possible that you want to share videos with clients or build your database on social media.

In any case, these tools are well-equipped to cater to your unique needs. In fact, we will be discussing and exploring what each tool offers. From features and benefits to even the storage space, we will break down all significant aspects so you can make the best choice for your business or yourself.

Time to stop searching for how to share videos on the internet. Let’s look at the 18 tools that will help you amp up your productivity if you’re a business owner or freelancer. Simultaneously, make life easier for you by straightforward video sharing with friends without hours of waiting, glitches, and re-uploading.

1. GoVisually

Sharing and reviewing video files online used to be a mess. You’d likely get stuck in the loop of endless revisions and chaotic email threads. But no more, because with the #1 video sharing and proofing platform online, you can share video files all around, everywhere from anywhere.

GoVisually delivers video faster by capturing feedback and approvals on video content. The best part? You can invite as many people to review and comment on your work as you want.

You can share video files online in 3 simple ways:

  1. Upload your video assets.
  2. Invite reviewers and get your video files approved.
  3. Deliver the final video and share it with your people.

Key Features

  • You can visually annotate and comment on video files.
  • Supports MP4, MOV, GIF, PNG, JPG, PSD, and PDF files.
  • You can comment anywhere on the video and make revisions quick and precisely.
  • You can also tag people to let them know about specific changes.
  • Attach files to the comments to make it even easier.
  • Encrypted media files and protected content.
  • Download GoVisually’s mobile application to work on the go.
  • Control who views and downloads your video files.
  • Great for managing remote video production teams.

Pricing

The subscription is set at $20 per month for freelancers or solo players, billed annually. However, for bigger teams, it starts at $10/user per month.

2. Google Drive

We all use emails for work collaboration. In fact, their use has just increased with the revival of remote work culture. And most of us rely on Gmail to get our daily emails back and forth.

Google Drive is associated with Gmail. However, you don’t have to use the mail account to have drive storage. In fact, it has more than 800 million users, making it a much needed and useful system for sharing videos online.

Key Features

  • If you’re a private user, you will have up to 15GB of free storage space.
  • The plus point of using it with a Gmail account is that you’ll have access to other Gmail software, too, such as Docs, Forms, or Sheets.
  • The interface is straightforward to use.
  • You can create as many folders as you want and categorize your video files.

Pricing

You can also purchase more storage space that starts from 100GB for $1.99.

However, there are other paid versions for Google Drive too. For instance, the Google Workspace is more commonly used for business enterprises and big companies. If you happen to be one, your pricing plan will start at $6/user per month. The cloud storage for each user will be up to 30GB.

Moreover, if you want even more storage space for your team, you can go up to $299.99 per month subscription for 30TB. But we’d suggest you do that only if you’re a big enterprise with endless video sharing or storage needs.

3. YouTube

video production videographers

If there’s one video sharing site in the world that has taken everyone by the storm, it has to be YouTube. It s one of the most popular and widely used platforms for video sharing.

In fact, it has also given birth and rise to actual career options like becoming a YouTuber or Content Creator. So in a way, it’s a two-way street to be happy; video sharing and viewing videos online for educational and entertainment purposes.

Key Features

  • Free unlimited storage.
  • It’s completely free for everyone to use!
  • You can upload as many videos as you want. In fact, you can also view videos from other people.
  • You can set your videos to private or public mode.
  • YouTube can also be used as a career option if you want to become a digital content creator.
  • It accepts a variety of video formats.
  • The platform also adjusts streaming options depending on the video quality.
  • You can also embed YouTube videos in your blogs and websites for increased reach.

4. Vimeo

If you’re looking for a video player or video sharing site with no Ads, Vimeo would be a great choice. The best part? You can even use it on your mobile.

The platform is very much like YouTube. You can even run commercial videos or create video content for other people to view and enjoy. However, it is more widely used by professional video creators and editors to showcase their portfolio.

It would help if you kept in mind that you’ll have to pay a fee to host your videos because the platform doesn’t run any Ads.

Key Features

  • Free storage of up to 500MB per week.
  • Great for creating an online video portfolio.
  • Check who can see your videos with privacy controls.
  • No Ads – only pure video content as per your liking.
  • You can use Vimeo to run commercial or short video content.

Pricing

If you’re using the free basic account, you will receive up to 500MB per week as storage space. This makes it up to 5GB of storage space per month. However, if you’re a professional video creator or a video production company and media house with more storage needs, you should opt for paid plans.

The paid plans vary as per your requirements. But they start at $7 per month and can go up to $75 per month.

5. VideoSprout

Looking for a clean interface to share videos online with your friends? Video Sprout has got you covered! The only drawback is that while it’s a great platform for small files, it may not be an ideal choice to share big video files.

Key Features

  • Great for sharing private videos among friends and groups.
  • Your video files are encrypted and protected.
  • Only you can grant access to your videos – keeping your privacy secured.
  • Customizable features are available.

Pricing

The free account offers 100MB of storage space and gets you up to 500 views a month.

6. Dropbox

If you’ve ever had to send big video files to your friends, you’d probably know about Dropbox. However, the best part about Dropbox is that it isn’t only for video file storage. It’s a basic file storage cloud service where you can keep your data.

Source: Dropbox

Key Features

  • Free storage for up to 2GB worth of data
  • The interface is quite simple and easy to use. It’s very much similar to a desktop computer that most of us have used and are familiar with.
  • You can categorize your work for ease of use. Each category can contain folders and sub-folders as per your liking. This means no more messy and cluttered screen. You can easily sort out your video files and share them easily as well.
  • Folders or files can be shared easily with other people. You can either share them with a player or a back-room team.
  • Unlimited video sharing.
  • Dropbox also gives you an extra 500MB of free storage that can go up to 16GB. Wondering how? Simple. Invite other people to join Dropbox, and you’ll be good to go!

Pricing

The software is free to use for all. However, the free storage is only up to 2GB or can be increased if you invite other people to join.

The paid tier is also available for all customers using Dropbox for video file sharing. But that depends on your use case. Dropbox offers different storage and pricing structures for family use, freelancer use, professional and enterprise use.

The professional package starts at 2,000 GB for $11.99 per month.

7. WeTransfer

If you’re a professional editor or filmmaker, you should probably start using WeTransfer. Not only it allows you to send large video files of up to 2GB, but it’s also a completely free way to share videos online.

Sending big files to your friends and clients had never been easier. We Transfer allows you to do it quickly, easily, and seamlessly with just a shared link. However, We Transfer is more suitable for one-off video sharing.

Key Features

  • You can send large files of up to 2GB at a time.
  • You can also use existing templates to create quick presentations for your video files.
  • The Collect feature in We Transfer allows you to save inspirational content as you go along. This content can later be used as part of your video creation process.

Pricing

Everyone can use We Transfer for free by simply going to the portal. You upload your video file, get the sharing link, and tada! All done.

However, we’d advise you to sign-up for the service before you start using it. That’s because if you don’t sign-up, your media won’t be encrypted or password protected. The paid plan starts from $12 per month or $120 if you opt for the annual subscription.

So make sure that you protect your privacy as well while sharing videos online.

8. One Drive

For those of you who use Microsoft for emails and collaboration, you’d probably be aware of one drive. It is a video-sharing platform that is integrated with the Microsoft ecosystem, just like Google Drive.

Key Features

  • You receive free storage of up to 15GB.
  • If you’re using it with Microsoft, you’ll get access to many existing office packages.
  • One Drive also offers a special bonus if you invite other people to use the platform. You can receive 500MB for every accepted invitation that can go up to 5GB. So basically, share videos and invite more people to do that. How fun!
  • There’s another exclusive feature that One Drive offers for increased storage space. If you activate your camera roll backup, you can earn extra storage space of up to 3GB.
  • Activating your camera roll backup also helps you save video files to One Drive automatically.

Pricing

The basic storage space is free for all to use. However, if you need more storage space to save and share more videos, you can upgrade your plan. It starts from $1.99 per month for 100GB and $3.99 per month for 200GB.

9. Transfer Now

TransferNow is another platform that makes your video sharing experience easier. With cutting-edge algorithms, the software allows a quick and secure method for you to transfer your files.

Whether it is high-quality photos or long videos, TransferNow enables you to seamlessly share videos with your friends, co-workers, and family.

Key Features

  • You can transfer big files of up to 20GB.
  • It is available on all devices, including laptops, tablets, and smartphones.
  • The additional features include  50 recipients per transfer, a transfer manager, an address book, contact lists, customization. 
  • It comes with media encryption, keeping all your video files safe and protected.

Pricing

With TransferNow, there is a little for everyone! The platform offers three distinct plans that will cater to everyone – from people who don’t want to spend too much on a video sharing platform to the ones who want to invest in a reliable tool. 

10. Jumpshare

Up next on our list is Jumpshare. Jumpshare is another platform that will allow you to share your work in less time and with less hassle.

At Jumpshare, your work will become shareable through the use of shareable links. Essentially, the software combines everything from screenshot capture to video recording to actual file-sharing! It is incredibly convenient, which is why more than 1 million people use Jumpshare to make their digital tasks easier.

Key Features

  • It gives you an easy drag/drop way of uploading.
  • You will be able to access instant sharing through a shareable link.
  • It gives you access to the preview of over 200 file formats. 
  • You can capture high-resolution screenshots and then edit them with annotations and other markups.
  • You can record gifs and videos along with drawing features.
  • It allows real-time tracking. 
  • It enables collaboration between you and your team.

Pricing

Jumpshare offers you three plans to choose from. So, regardless of who you are, if you are someone who is looking for the best way to send a video to someone, Jumpshare is the option to look into. Moreover, you have the option to either be billed monthly or annually (you save 17% if you choose to be billed annually!). 

The three plans are:

Basic: $0

Plus: $8.5 per month

Business: $12.50 per user per month. For more information on what each of these plans includes (hint: it’s quite a lot!), visit this page.

11. Facebook

Facebook, quite truly, needs no introduction whatsoever! It is a staple social-media platform and is a huge part of all of our lives. However, did you know that it is one of the best video-sharing platforms as well? Yes, that’s right! You don’t have to go to the ends of the Earth to find a solution to “how to share video files easily” – you can find that in Facebook itself. 

Facebook allows us to share videos of almost any length with our friends, family, and colleagues. No matter your video’s nature, you can easily upload it on Facebook and share it with your desired audience.

Key Features

  • You can easily upload videos of any length.
  • It’s easy to share videos from other sources via the share better.
  • You can share video ads and boost your business performance.
  • You can control who views your videos through customizable privacy.

Pricing

Facebook is free to use, which is and probably has always been the best thing about it. If you’re opting for marketing or advertising through video on Facebook, then there will be charges depending on your campaign – but otherwise, the platform, like always, is free to use for everyone. 

12. Instagram

Quite similarly to Facebook, Instagram is also a major part of our day to day interactions. It allows us to stay connected with each other. However, have you noticed that Instagram also allows us to share video content with literally no hassle involved?

Whether it’s an IGTV video, Reels, or a video on your story -Instagram makes it possible for you to share your content with just a click. 

Key Features

  • You can share a video of up to 60 seconds with your followers in a regular Instagram Video post. 
  • You can make a live video and interact with your followers in real-time.
  • Instagram TV allows you to make IGTV videos that allow you to share videos that are up to an hour-long. 
  • The Stories feature allows you to share tit-bit content that vanishes in 24 hours. 
  • The Instagram Reels feature lets you record and edit 15-second multi-clip videos with audio, effects, and new creative tools.

Pricing

Of course, Instagram is free to use! The only time you have to pay is if you choose to sponsor your post as an ad, and the cost of that will vary, but other than that, there is money involved in sharing your content. 

13. iCloud

iCloud is Apple’s file storage and syncing service. It is mainly linked to Apple devices, but you can access it on a web browser as well. It allows you to automatically sync all your files on all your devices, including iOS devices, Macs, and Windows Pcs.

However, the service does not extend to Android and may not be your ultimate solution to sharing videos on the Internet.

Key Features

  • Compatible with Mac, Windows PC, and other iOS devices.
  • It comes with saved safari tabs.
  • Mobile-friendly interface.
  • It comes with an iCloud keychain.
  • It provides saved browser bookmarks.
  • Comes with 5GB worth of free storage.

Pricing

The starting point for iCloud is free 5GB worth of space. However, if you aren’t using an Apple device, then you only get 1GB free. With the paid accounts, the pricing plan starts at 99 cents per month and allows you to access 50GB. Then, for $2.99, you get 200GB, whereas, for $9.99, you get a whopping 2TB!

14. Box

Remote work has been on the rise since the pandemic. If you happen to be a video production company or media house operating remotely and need a video sharing platform, Box might be the ideal choice for you.

The layout is simple, and easy to share video files online. In fact, you can even use it for personal use or storage purposes.

Key Features

  • Customer service is available 24/7 with helpful tips and suggestions to resolve any issue.
  • Customized plans available to suit your budget and requirements.
  • You can easily share video files with your contacts or within groups.
  • Control and define who can access your video and watch it.
  • It works great for big teams and remote work as it allows you to send bulk invites.
  • All users can be easily categorized into groups for easy management.

Pricing

You can start it free with a 10GB storage space or upgrade it to 100GB storage for $11.50 per month.

However, if you’re looking for a business plan, best check out Box’s pricing structure. They have several usage and storage plans starting from $5/user per month and going up to $35/user per month. So pick the one that best matches your needs and company requirements.

15. MEGA

Mega is one of the newest but hottest video file sharing hosting service by a New-Zealand based company. It offers a wide range of pricing structures for everyone – freelancers, startups, and even big enterprises.

Key Features

  • End-to-end encrypted service
  • Privacy features such as password encryption to ensure that your videos and privacy are protected.
  • An encrypted backup feature that saves you from losing any data.
  • Set who gets to watch your videos online.
  • Collaborate with remote teams through real-time editing features.

Pricing

MEGA offers quite a great variety of pricing packages. They have several categories for individuals as well as businesses. You can check out their detailed pricing structure to get yourself acquainted with the best plan for online video sharing.

16. SugarSync

We bet you haven’t heard of a cooler name for a video sharing platform. And it’s not just the name, the video-sharing platform, SugarSync, is great for syncing and integrating. It is a cloud storage platform that can easily be synced with any folder on your computer.

Key Features

  • It can easily be integrated with computer folders.
  • Easy backup for all video files.
  • The versioning feature allows you to undo unwanted file changes. This prevents you from going back to square one.
  • Excellent video-sharing speed. It essentially allows you to upload videos faster.

Pricing

You can start with a 30-day free trial. If you still like the software at the end of the free trial, you’ll have to sign-up for more storage space.

The most basic plan includes 100GB storage space for $7.49 per month. However, if you want to use it for your professional team, you should probably get the business package for 3 users, priced at $55 per month.

17. Yandex Disk

Yandex Disk is yet another video sharing and storage platform. It’s a cloud-based service that operates well on mobile devices too.

Key Features

  • You can stream videos and music through Yandex Disk.
  • Just like any other cloud service, it has great storage and video sharing features.
  • Mobile-friendly interface. You can share and view videos on the go!
  • You can also download the desktop version for ease of use and accessibility.
  • Simple and well-designed layout of the software.
  • Password protection feature that limits permission on video sharing and viewing.

Pricing

The free version for the software has up to 10GB of storage space. However, if you want more space, you can sign up for the paid version that offers 1TB storage space for $10 per month.

18. Media Fire

MediaFire is an effortless and straightforward file hosting and cloud storage service. The specialty it has to offer is that it can share pretty big files (20GB worth of storage). Moreover, it allows you to have 10GB worth of free storage. 

Key Features

  • Share your content through email, link, or social networks. 
  • Store and share any file type. 
  • You can store your files as much as you like.
  • Get access to all your important files, even on the go.

Pricing

The three plans offered by MediaShare are:

Basic: It is free and offers up to 10GB of storage space.

Pro: Offers 1TB storage space starting from $3.75 per month.

Business: Storage space up to 100TB with $40 per month.

19. TikTok

TikTok, the app that has literally taken the world by storm, is another platform that makes video – sharing as easy as you can imagine. It has over 800 million monthly active users that make video content using the app and then share it with their respective audiences. Quite frankly, TikTok has become the best way to send a video to someone!

The bite-sized videos that TikTok allows you to have become a phenomenon that nobody can keep away from. It’s mainly because it takes user experience and convenience to the next levels. 

Key Features

  • It allows you to record and upload videos easily.
  • Edit your video content using the numerous tools available.
  • Live stream your content and interact with your audience in real-time.
  • React to other people’s content and share it. 
  • Easily download the content available. 
  • Your content will have your username as a watermark. 
  • TikTok makes sharing your video across multiple platforms quite straight-forward.
  • You can add different sounds to your TikTok video content (hence the lip-sync trend!)

Pricing

TikTok is completely free to download and use, and hence is the fool-proof way of sharing video files online, free of cost! 

20. TransferXL

TransferXL is another platform that specializes in the seamless sharing of bigger video files. It gives you the daily limit of 10 GB in the free version, and for this, there is no sign in required. Moreover, the TransferXL also provides client-side encryption, enabling us to make sure that the sharing process is safer.

Key Features

  • Send files for free.
  • You can send files up to 100GB.
  • The online file transfer is encrypted and secure.
  • Track your file transfers. 
  • Send high-resolution video files.

Pricing

The three plans offered by TransferXL are as follows:

Free with Account offers 5GB storage space.

Pro account starts at $9.99 per month and offers 25GB max transfer.

The enterprise package is charged at $39.99 per month and offers a 100GB max transfer.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

8 Video Marketing Statistics Of 2023

Posted June 24, 2023 No Comments

Video marketing lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

Whether you are targeting business professionals or consumers, video marketing is a brilliant way of sharing a message in a way that is sure to grab attention. Emotional marketing is also incredibly important as consumers make it clear that they want a meaningful connection with brands before they part ways with their hard-earned cash. In fact, 73% of consumers say they are willing to pay more for a product or service if they love the brand.

Video marketing lets you showcase your personality, share lots of content in a short time, and ultimately gives your business a voice that can be lacking when people make digital connections. Developing a creative strategy is an integral component of successful marketing in 2022.

Video Marketing Consumer Behaviour Statistics

1. There are predicted to be 48 billion digital video viewers in the world by the end of 2023.

This represents an increase of 700 million users available for marketing teams to target with strong video content. Brands should also, therefore, consider how they can make their content suitable for large audiences, as we all know the power that a viral video must elevate a brand. Many video platforms are already enabled for this with features such as subtitles and transcripts available, meaning content can be enjoyed by event viewers that it was not originally intended for. This also offers an extra way to enhance SEO with informed meta and alt-tagging data being associated with video content.

2. 30.6% of consumers are searching for tutorials or how-to videos making it one of the most popular forms of video content.

The most popular forms of content were music videos (51%) and viral content (36.7%), which we think brands should pay close attention to. The most successful video content is the one that comes across as the most authentic and organic. It is, therefore, a great idea to pay attention to these trends and find ways that your company can align with what consumers are, somewhat unknowingly, looking for.

The inclusion of how-to, tutorials, product videos, and influencer videos are all important in the marketing world as they showcase consumers engaging with content that can convert them into paying customers. With 62% of people trusting influencers more than celebrities or public figures, we think that this offers a great way to enhance your brand loyalty.

3. 90% of consumers use mobile video as their main form of video view content

Thanks to the likes of TikTok, Facebook videos and Instagram reels, people are looking more to mobile social platforms to view video content. Gone are the days of static images filling feeds, as consumers now expect highly edited and sleek content to greet them.

Globally, 4.43 billion people access social networks using mobile devices, so it is no surprise that this statistic is so high. Brands need to understand that people expect access to every form of content from the trusty sidekick that lives in their pocket or desk. Mobile video content is here to stay!

4. Millennials aged between 26-35 make up the higher category of video viewers

You could even say that they take it as seriously as a part-time job, with some people racking up as many as 20 hours spent watching video content. This means that brands have amazing opportunities to target the consumers that potentially have the least financial commitments.

Social Media Platforms Video Marketing Statistics

5. Youtube is the most viewed source of online video content and has an astonishing 2.6 billion global users

The platform is most prevalent in India, with more than 467 million viewers. Very much seen as the leader in video content, the platform is to thank for the rise of user-generated content and consumer video engagement.

The platform’s global reach is also made achievable by accessibility features such as subtitles, which means viewers can still interact with content even if it is not in their native language.

YouTube can also be seen as the first significant influencer platform. In 2022, it is estimated that 30% of all channels belong to a content creator. Thanks to the world of food reviews, beauty tutorials and product recommendations, many people now head to the platform directly for video content that supports a buying decision.

6. 30% of marketers chose to use facebook live as their live-streaming social media platform of choice

Launched in 2015 to bring Facebook to the needs of the modern social media platform user, Facebook live allows businesses and individuals to stream via their pages to an approved audience. The feature mimics the likes of Instagram stories and YouTube live by allowing people and brands to be instantly streamed to their audiences.

Live video is a great marketing tool to include with strategy and plans as it enhances digital connectivity and helps brands obtain a voice online. Live streaming shows that a company is current and that they have something that is worth sharing.

7. Want to make major money through video streaming? TikTok is the place to be as the video-streaming app has generated more than $6.3 billion to date in revenue.

In September 2022, TikTok’s parent company, Douyin, reported growth for the fourth consecutive quarter to the tune of $914.4 million! This is even more impressive considering the industry of mobile spending is noticing sharp drops just like many other consumer-spend sectors.

TikTok showcases how you can bring in a strong call to action with video content as the app has become increasingly focused on in-app shopping. Many content creators now post links to shop products on their own videos, with a trend also emerging for live TikTok shopping events that people can use a one-click feature to buy products.

The enhanced use of mobile shopping, combined with superior convenience, means that TikTok video content is not a marketing strategy you want to miss out on.

8. 77% of companies use Youtube as their platform of choice to host marketing video content

This proves that brands use the platform as the main call-to-action landing page instead of hosting video content on their websites. The Google integration with YouTube means that videos have the power to be shown within search results if the metadata aligns with the SEO search for a particular keyword or trend.

Viewers love the ability to spend hours getting lost in the world of endless suggested video content. By uploading marketing content to YouTube, brands are improving their presence on the social media platform and the chances of relevant customers coming across their products or services.

The easy-to-use description box, option to interact in the comments and inclusion of hashtags all offer personalisation features that can further enhance the visibility of marketing video content. We think using YouTube as your video hosting platform is a brilliant idea.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

The Three Step Guide To Video Marketing

Posted June 4, 2023 No Comments

If you’re looking for a video marketing guide, you’re not alone. 79% of video marketers who aren’t using video content plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.

There’s no strategy like video marketing for educating, generating leads, and converting customers.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn?

Video production is more cost-effective and easier to accomplish than ever. Today you can shoot in high-quality, 4K video, even with your smartphone.

But between strategy, equipment, and editing software, video marketing is still pretty complicated. Keep reading to learn everything you need to know about video marketing strategy or use the links below to jump to a specific section.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

How to Create a Video Marketing Strategy

1. Choose your target audience and find out where they spend their time.

The popularity of video and user-generated video content means that you need to target a specific audience with each video. If you don’t already have strong buyer personas, start creating them now. If you already have a set of buyer personas, make sure to update your personas to include the most recent video research.

2. Connect with stakeholders to align on a plan for the video.

There are typically a lot of players when making a video. How can you ensure they’re all aligned?

Create a questionnaire using Google Forms or SurveyMonkey and pass it along to the stakeholders of the project. This way, you can ask the same questions of everyone and keep their responses in one place.

At this stage, it’s important to agree on a clear set of goals. Is your video marketing to increase brand awareness? Sell more event tickets? Launch a new product? What do you want your audience to do after watching the video?

3. Set a timeline and budget for your video.

Think of video as a shorter, quicker, and less expensive version of your favorite film. While a video needs fewer resources to succeed, it can still be a time-consuming and expensive process. You can save time and money with planning and project management.

Create a clear timeline for every step of the process and plan for occasional delays. Even a small video production relies on the skills of many different people. So, you want to make sure that even with unexpected challenges and changes you can still deliver your video on time.

4. Choose the best platform to distribute your video.

Before you start making your video, think about where you’re going to broadcast it. YouTube SEO is becoming as important as website SEO. source Think about what people on that platform are looking for. You’ll also want to consider:

While videos are often used for advertising, a video doesn’t just promote itself. Some platforms have built-in vehicles for promotion, while others will need you to put in some time and effort to get more eyes on your video content. This list of video platforms can help you decide what platform is best for your video campaign.

5. Develop messaging and choose the right types of video for your personas.

It’s important to communicate a message with your videos. If you’re not sure where to start, use one of these examples of marketing videos to inspire your video strategy. If you’re not sure what kind of message is best for customers at different stages in the buyer journey, align your video messages with the flywheel.

With your budget, skills, and resources in mind, think about the creative roadblocks that might arise. Do you need a designer to create lower third graphics? Are you going to create an animated video or a live-action video?

6. Decide which metrics you want to track and how you will measure success.

Before you dive into production, you need to define your video goals and find the best metrics to help you understand whether you’ve accomplished those goals.

You can default to using the metrics available in your platform of choice. But this can make it difficult to figure out if your video strategy is performing over time. It can also make it difficult to measure the effectiveness of multichannel video strategies.

Instead, choose several key performance indicators that correspond with your video goals. This list of matrics is a good place to start if you’re not sure where to start with tracking your video marketing.

12 Types of Marketing Videos

Before you begin filming, you need to decide what type of video you want to create. Check out this list to better understand your options.

1. Demo Videos

Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software or unboxing and putting a physical product to the test.

Learn how to use video in each stage of the buyer’s journey.

2. Brand Videos

Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s vision, mission, or products and services.

The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.

3. Event Videos

Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.

4. Expert Interviews

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry and put these discussions in front of your audience.

The video above is more than just a surface-level interview, it’s a deep dive with industry experts offering concrete takeaways for viewers. Don’t be afraid to get tactical with your interviews — your audience will grow from your hard work.

5. Educational or How-To Videos

Instructional videos can teach your audience something new. These marketing videos can also build the foundational knowledge they’ll need to better understand your business and solutions. Your sales and service teams can use videos like this as they work with customers.

6. Explainer Videos

This type of video can help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

7. Animated Videos

Apple created this animated video to share its carbon neutrality goal.

Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.

8. Case Study and Customer Testimonial Videos

Your prospects want to know that your product can solve their specific problem.

One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on camera describing their challenges and how your company helped solve them.

9. Live Videos

Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates.

According to Google in 2021, 85% of people have watched a live stream in the last year. And live-stream interviews, presentations, and events encourage viewers to comment with questions.

10. 360° & Virtual Reality Videos

With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

This spherical video style allows viewers to experience a location or event, like flying down a hill with Olympic skiers.

Virtual reality (VR) allows viewers to navigate and control their experience. These videos are usually viewed through devices like an Oculus Quest 2 or a Valve Index.

11. Augmented Reality (AR) Videos

AR videos add a digital layer to what you are watching.

For example, you can point your phone’s camera at your living room and AR would allow you to see how a couch would look in your space. The IKEA Place app is a great example of this.

12. Personalized Messages

Video can be a creative way to continue a conversation or respond to someone through email or text.

Use HubSpot Video Hosting or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for think about the purpose of the music. Do you need background music or something with reayour prospects and can drive them deeper into the purchase journey.

Video Marketing for Social Media

Now that we’ve covered the biggest video hosting platforms, let’s drill down into best practices for social media.

Expect viewers to watch your videos without sound.

Did you know that Instagram was the first social channel to show silent, auto-playing videos? This type of video is popular on social media because it makes it easy for viewers to watch videos when they are in public.

Here are a few best practices you can use to make silent videos engaging:

  • Start with action to grab your viewer’s attention.
  • Videos that feature people speaking are great for landing pages or your website, but try to stick to visually stimulating videos for social media.
  • Add text or include captions so that viewers can follow along with or without audio.

Short videos are best.

The most popular videos on social media vary in length by platform. While some strategies call for a longer video, shoot your video in a way that makes it easy to break into more bite-sized pieces. This will help you get more traffic and engagement from your video marketing.

Grab attention fast.

When you’re posting to social media, your video content is competing with a lot of information on the screen. If your viewers are watching from their mobile devices, there’s even more competition. So, it’s a good idea to get into your content quickly and to make it clear what your video is about in the first 8-10 seconds.

Shoot video that works on many different screen sizes.

As you shoot your video, be sure to compose each shot for a range of screen dimensions and shapes.

For example, your audience can watch a widescreen video on their mobile phone while scrolling on Facebook or LinkedIn, but the same video might cut off important visual information if it’s posted as an Instagram story.

Follow best practices for each social media platform.

Facebook Video Best Practices

In 2016 Facebook emphasized video content with a dedicated video tab, and the platform’s focus on video has grown from there.

Using video on Facebook seems to give brands greater reach in the newsfeed. This is probably because they emphasize viewer engagement in their algorithm. And according to recent Biteable research, their video ad test got 480% more clicks than a still image. This shows that audiences are currently more engaged with videos on the platform.

Brand awareness videos that are light-hearted and entertaining tend to perform well on Facebook. They also offer a detailed best practices guide that outlines how to succeed with video on the platform. It includes recommended video length and priorities for mobile viewing.

Their goal is to better surface videos that are most relevant to the viewer. This means that creating the right content for your audience is more important than churning out videos to keep up with what’s popular.

It’s also a good idea to upload videos directly to Facebook because their algorithm considers a user’s previous video-related actions when determining what videos to show them on later visits.

Instagram Video Best Practices

Instagram’s latest strategy is prioritizing video and social selling. This makes it a perfect platform to launch your latest marketing video.

To impress viewers on Instagram, offer your viewers something they value. IG’s content best practices recommend videos that are consistent, original, and full of personality.

There are four different video formats on the platform:

Reels

Reels are 15-30 second videos that you can edit with in-platform tools including:

  • Timed text
  • Filters
  • Timer and speed controls

This IG video format also lets users add sound to their videos from an in-platform audio library.

Stories

Stories are 15-second videos, or 15-second sections of a longer video, that disappear after 24 hours.

You can also save Stories to your profile. Stories give brands a chance to post direct links that make it easier for people who see your products on Instagram to start shopping.

Instagram Video

Instagram video replaced IGTV in 2021. These videos can be as long as 60 minutes, which gives you a lot of room to experiment.

Instagram offers live video too.

Instagram is also the most popular social media platform for influencers. You may want to work on some collaborative videos if you want to make the most of Instagram for video.

Twitter Video Best Practices

Daily video views on Twitter increased 95% from 2020 to 2022.

Brevity is a core factor on this popular channel. So, when teasing a blog post or piece of content on Twitter, always keep your video short and to the point.

Short clips that are easy to consume tend to perform the best. According to Twitter, short means 6-15 seconds. They don’t recommend you make videos longer than that.

If you want to get a little more experimental with using video on Twitter, you can try making custom videos to engage with your audience. Personal, one-on-one response videos are a smart way to make your brand more human while building personal connections with your followers.

Some other recommendations from Twitter’s team include:

  • Try pinning your video to the top of your profile for some added exposure.
  • Show your logo and keep a permanent placement in the upper-left or upper-right corner of the frame
  • Open your video with your products and services

LinkedIn Video Best Practices

LinkedIn users love video and video has been a focus on the platform since 2017. This is a professional platform and users spend a lot of time networking and searching for jobs. Keep that focus in mind as you create videos for LinkedIn.

For example, if you have a time-saver or just learned something new that might help other people in your network, video is an effective medium for sharing that knowledge.

Industry news is another relevant topic on this platform. If you have thoughts on a recent announcement or news article, let people know what you’re thinking in a video.

And if your company has some news like a great recent hire, a video can offer a personable take that you can add to a press release.

If you’re looking for more inspiration, check out these ideas:

  • Showcase new technologies in video format
  • Offer tutorials on how a new physical product works
  • Broadcast from industry conferences and events

TikTok Video Best Practices

TikTok hit 1 billion monthly active users in 2022 and the most popular app in the U.S. in 2021. While this app started as a spot where Gen Z teens could learn the latest dances, it’s become a force for users of all ages.

Trending content with a high number of views gets priority with TikTok’s algorithm. Frequent posting, humor, and authenticity are key on this platform.

If you’re interested in advertising as well as organic posting, they have a helpful guide for top niches like gaming and ecommerce.

Pinterest Video Best Practices

Pinterest added video to their platform in 2016 and added live streaming in 2022. This app loves creativity, and they recently launched Creator awards to emphasize this focus.

If you’re not sure if Pinterest is the right platform for your audience, take another look. Product searches increased by 20x in 2020 on the platform, and 75% of surveyed users say they’re always shopping.

So, promote a new blog post, engage with your audience, or even drive viewers to a landing page with Pinterest videos.

To drive traffic on Pinterest, create videos that encourage viewers to act, whether it’s saving a pin, reading a blog, or buying a product. Don’t forget to include visual cues for your brand and to create consistent and visually stunning videos for your pins.

Live Video

Live features on social media let users post live video streams of what they’re doing at that very moment.

And live video is more popular than ever. According to Statista, live streaming is the video content of choice for over 30% of viewers.

Most social media platforms offer live video streaming, including Facebook and Instagram. To get the most out of live video, make sure you’re maintaining the same production values for your live video as your pre-recorded videos. High-quality live videos will set you apart from other videos on social media.

For example, If you’re recording live video footage on the go, keep in mind that background noise is easily picked up by microphones. You may want a more controlled environment if you’re recording a more serious or professional broadcast.

Here are a few more tips to make your live videos stand out.

Think about timing.

Keep in mind that your live video will be broadcast from the platform itself, so that’s mostly where you’ll be promoting your broadcasts. Do some research on your target audience to find out when they’re most engaged with your posts.

Even if some of your followers miss out, most apps 

will save your videos to the app by default. You can delete them manually if you want to but they’ll usually be available for viewing by your followers after your live stream ends.

Come up with a compelling title.

Your title should describe what your video is and why people should either tune in now or replay your stream later. Adding the word “exclusive” to your title lets users believe they’re seeing footage no one else has seen before. This can make your video more exciting for potential viewers, so they’re more likely to tune in.

Respond to comments live.

On many platforms, people who are watching your stream in real-time can comment and “like” the broadcast.

Other viewers can see these comments and the number of likes your video has. Acknowledge or respond to these comments on the live broadcast to encourage engagement. This makes the experience feel like more of a two-way conversation.

Experiment and keep an eye on your data.

Be sure to experiment with different ways of using live video and what types of content your audience likes most.

Most platforms will offer data that you can analyze to figure out what works.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

5 changes on Twitter Marketing Content You Need To Know

Posted May 22, 2023 No Comments
social media productions video marketing content

Twitter has been the go-to social network for real-time information and interaction since its founding. Social Media Production, politicians, and brands from various sectors have used this platform to publish video marketing content that has an immediate impact.

However, Twitter has undergone a series of changes since it came under the ownership of Elon Musk, the South African-American mogul known for founding companies like Tesla. On October 27, 2022, he officially became the owner of Twitter, and since then, the platform has received several modifications.

All the changes on Twitter

Below we list all the changes that have appeared on Twitter since Elon Musk’s delegation to the social network, some of which are very important for public figures, companies or influencers.

 Twitter Blue: The paid subscription on Twitter

The main change that Elon Musk applied to the popular microblogging social network was Twitter Blue, a monthly subscription that adds benefits for users who pay for it. It costs $9.99 per month if paid from a PC and renews once a month.

Changes to Twitter’s algorithm

In addition, Elon Musk announced more changes that would be applied from April 15, 2023.

Users with Twitter Blue verified accounts will have greater visibility and priority in the algorithm, as they will appear in the For You section and at the top of the timeline when searching.

Note that the accounts you follow will also appear in For You, but with less priority.

However, profiles that you do not know and that are not verified will not have the possibility of appearing in either For You or Following.

Reactivation of blocked accounts

After declaring that the new policy of Twitter is “freedom of expression,” in which negative tweets or those that incite hatred will be “removed” but not banned, Musk restored several accounts that had been suspended, including those of Donald Trump, Jordan Peterson, and Kathy Griffin (Musk restored Trump’s account after conducting a Twitter poll: 51.8% of the fifteen million respondents voted “yes” to returning the former US President’s account).

More metrics in tweets

Each tweet now publicly displays how many views it has received, an update that Musk made in an effort to show how “Twitter is much more alive than people think.”

The visit count information was already available in the data displayed by the account analysis provided by Twitter to all users who activate it.

However, this new feature directly displays the view count below the tweet, without having to press the ‘View Tweet statistics’ button.

See Twitter only on Twitter

The latest change is the suspension of access to Twitter’s API, which is the system that other platforms use to communicate with Twitter.

For example, this affects you if you usually use a different platform to manage the different social media accounts you have instead of accessing Twitter’s application or website directly.It is not clear, however, whether accounts that want to use Twitter’s free API must be verified with the blue badge. This badge, as we remember, is obtained by paying $8 per month for Twitter Blue and also allows the social network to verify the user’s identity.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

10 YouTube Stats That Matter To Video Marketers

Posted April 28, 2023 No Comments

If you’re considering diving into the world of video marketing like many video marketers with the planet’s most popular company video-sharing social network, we’ve got all the hot numbers you need to inform your strategy right here.

YouTube user statistics

1. YouTube has 1.7 billion unique monthly visitors

In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram. Pop-u-lar!

2. 54% of YouTube users are male

For YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male.

This is a bit of a shift from just a couple of years ago (in 2020, 56% of YouTube users were male-identifying and 44% were female-identifying) so this could be a clue that we may be seeing more and more women are creating and consuming content on the platform in the years to come.

3. In the U.S., 62% of users access YouTube daily

Some even visit several times per day, according to Statista. Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly.

4. Visitors spend an average of 19 minutes a day on YouTube

That’s a pretty generous chunk of time to be hanging out on a platform. Wanna capture some of those minutes for your own content? Here’s our guide to getting more views on YouTube and the ultimate breakdown of the current YouTube algorithm.

5. 99% of YouTube users also are on other social media platforms

Less than 1% of YouTube users aged 16-64 are unique to the platform.

The bottom line? Assume that your fans are also following you on Facebook, Instagram or TikTok and make sure you’re not repeating content or cross-posting: give ‘em something fresh!

Dig into our complete guide to YouTube marketing to start building a truly unique strategy for the platform.

YouTube usage statistics

6. YouTube is the world’s second-most visited website

With over 14 billion monthly visits, YouTube clocks in as one of the internet’s heaviest hitters, right after its parent company, Google. “YouTube” also happens to be the third most popular search term on Google.

7. 694,000 hours of video are streamed on YouTube each minute

That’s even more than Netflix, where users stream just 452,000 hours of video marketers.

8. 81% of internet users have used YouTube

So… basically everyone. Even if you’re not creating regular content on the site, it’s worth having a presence here on one of the world’s most popular digital hubs in some capacity.

Ready to build your brand on YouTube? Here’s how to increase your YouTube subscribers and promote your YouTube channel.

9. 22% of YouTube users are accessing the site via mobile

While the majority of YouTube’s audience is watching video marketers via their computer, a big chunk of users are coming to the platform via their phones. Marketers would be wise to make sure content is optimized for a great viewing experience on even the tiniest of screens.

10. Mobile users visit twice as many pages on YouTube as desktop users

Score another one for the mobile crew. With an average of 4.63 pages visited via the YouTube app versus only 2.84 pages per visit on the desktop, mobile users clearly are lingerers who can’t get enough of that ‘Tube.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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