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Posts Tagged‘videography company’

5 Best Apps To Make Friends Instantly, Meet Like-Minded People

Posted April 12, 2022 No Comments

Do you find it more difficult to make friends since you become a adult? Then, you are in the right place. We will give you a list of social media apps to make friends. Using creative videos you’ll have a high chance of finding a lifelong friend.

The applications below will give you a chance to meet people based on shared interests and find like-minded friends.

Here are 5 apps to make new friends

1. UNBLND

UNBLND is a global social network that connects strangers, turning them into a authentic group of friends. You can get in touch with like-minded people based on your interests and hobbies. You get to know real people, un-blind their profile and make plans together! Are you wondering what makes this social media app different from others? Firstly, no profile picture is visible. No filtered photos or creative video, you are anonymous. People look for friends based on shared interests and their preferences. Within the UNBLND app fancy pictures, likes and popularity are useless. It’s only your true self that matters. Secondly, you cannot search for any users or groups yourself. The sophisticated algorithm will automatically suggest interest groups for you. The approach of UNBLND is as personalised and as thoughtful as possible.

You can download it on Apple Store and Google Play. 

2. Meetup

Meetup is not a dating site but designed to introduce people with a shared interest, making Meetup is one of the most effective apps for adults making new friends. Once you can find groups of people with a common interest you can join their scheduled event. You can also make plans yourself with them to go to events, movies, parties, etc. In addition, the social media platform has an integrated messenger that you can use to keep in touch with your friends at the click of a button.

 You can download it on Apple Store and Google Play.

3. We 3

We3 is another great social media app that has a different concept that also brings like-minded people in your area together. According to We3, “three” is an optimal number of people who have the greatest chances of creating a lasting friendship. To be matched, you have to quiz yourself. Deciding whether you agree, disagree, or stay neutral on each flash card shown. Based on your answers, We3 places you into a trio of people who have the highest compatibilities. The matching process considers more than 150 factors and allows you to track and manage all your shared traits and mutual interests. Another interesting fact is that all group members must have the same gender. Here you can enjoy your group chats of 3 and find your future lifelong friend.

 You can download it on Apple Store and Google Play.

4. Vingle

Vingle is more of a community-based social media app where they bring people with common interests together. After creating your account, you can search for the people according to your interests into the search section. Allowing you to follow people who love what you love. You are able to share anything from a simple question to long post. Uploads photos or a short video production.

You can download Vingle for free on Apple Store and Google Play.

5. Patook

Patook is yet another popular social app that helps you to find like-minded friends. Your matches are based on a points system. Basically, after creating your account, you are asked to rank different traits such as interests, languages, values, the range of age, etc. on your preference. Then you will be matched with those who accumulated the most points based on the traits that you ranked. It also offers you public discussion boards and feature (known as “beacons,”) that allows its users to schedule meet-ups and simply share their thoughts.

 You can download it for free on Apple Store and Google Play.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Influential female filmmakers

Posted April 7, 2022 No Comments

First Female Filmmaker

Alice Guy-Blaché is said to be the first female filmmaker and she started her career back in 1894. Alice was a secretary in a French camera manufacturing company. After the release of her first film (La Fée aux Choux in 1896), she got promoted to Head of Production. 10 years later she moved to the United States with her husband. Alice and her husband found the Solax Company, an American motion-picture studio, where

First Oscar-Winning Female Filmmaker

Kathryn Bigelow Directed the film The Hurtlocker (2008). Up until today, she has won 85 awards including an Emmy for respectively Exceptional Merit for Best Film. Also her head-on expression of violent realities. Bigelow started off as a painter but entered the graduate film program at University. With her fierce belief in the power of the film production Kathryn hopes to wake up and inspire her audiences to take the issues featured in her movies. She remains humble and often mentions her valuable team. Honesty and reality is what Kathryn likes to express most in her films which is why she aims at safeguarding the spontaneity.

First Female Superhero Filmmaker

Someone who pushed the trend of “filmmaking feminism” even further is Patty Jenkins and she received the title of ‘first female director of a superhero film’. Jenkins persuaded the manager of the company, to provide her with film training in return for working on set and this led to Jenkins operating as a cameraperson for the next 10 years. Then it was in 2003, Jenkins directed her first movie Monster.

First ‘Bold’ Female Filmmaker

Another female filmmaker who’s greatly valued is Sogol Ashar. Afshar is an Iranian filmmaker. Living in London whose compelling work comes from her love of fine art and she has a strong connection with female empowerment issues and created a commercial for the Fawcett Society.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Here’s How To Succeed As An Influencer And To Impress Video Production Studios

Posted March 24, 2022 No Comments

Have you ever wonder how social media stars launched their empires? Below, we looked at wide range of people to find out what the daily grind of #influencing is really like that video production companies would be quite impressed.

Shallon Lester

As a full-time YouTuber, Shallon Lester recently relocated to Montana after a decade in New York City. The published author has over 500,000 followers and 70 million video views. After making a viral video series, she began to realize this might be a career. She wasn’t quite ready to quit her job.

“So I created my own channel focusing on dating advice videos for girls and uploaded twice a month,” she said.

In 2019, she filmed a short video production titled “How To Spot A Liar” about Jordyn Woods, Khloé Kardashian and Tristan Thompson’s love triangle. “I realized my niche was taking pop culture news and turning it into something from which we can learn,” .”Two months later, Lester became a full-time YouTuber and hasn’t looked back.

“I have to make sure I have other products and platforms like TikTok and Instagram, etc.,” she said. “I have what I call a ‘business octopus’ with ‘tentacles’ that include books, a podcast, consulting service, trips and retreats, a clothing line, jewellery collaborations.”

Lester cautions that social media in and of itself isn’t really monetizable. “They don’t run ads the way YouTube does. You could have 10 million followers on those platforms, and you’re not going to make a dime,” she said.

David Payette

David Payette is one-half of David from the Payette Forward YouTube channel, which has collected roughly 878,000 subscribers just since 2015. He described his journey to a full-time YouTuber as “circuitous and challenging,” he couldn’t have done it without David Lynch. Payette had been working at the Apple Store before he quit his job, with the intention of starting a business. He wrote a blog post called “Why Does My iPhone Battery Die So Fast? Here’s The Fix!”

Within six months, 5 million people had read the post — the only one he had ever written. “Three months later, I was living on Maui and writing easy-to-read iPhone help articles full-time,” he said. “I started what grew into the largest iPhone help Facebook group later that year. I drew upon that audience to give my new channel a boost.”

In 2016, Payette moved back to New York and met David Lynch now his YouTube co-host. “David had just graduated from college, had his own YouTube channel, and our interests aligned across the board. David became a full-time employee the next year,” he said of his 27-year-old partner in crime.

The duo also makes money through purchases from Amazon affiliate links for headphones that they review. Occasionally, they also do brand partnerships, but Payette says they reject 99 percent of the offers they receive.

Stina Garbis

A psychic tarot reader and TikTok influencer based in Corvallis, Ore., Stina Garbis, 46. Garbis amassed some 203,000 followers on the social media video platform since August 2020. She had been a professional psychic for several years, growing her business through avenues like advertising on Yelp, people finding her locally through Google or word of mouth. “It’s been a sleepy business for me,” she said.

That is, until, “I have a client tell me about TikTok and how she was seeing conflicting tarot readings on the app. Curious, I downloaded the app and was shocked to see how popular tarot is. So I upload a simple video that took a couple of minutes to make, and I am shocked to instantly get 2,500 views. I was instantly addicted and had my first viral video in a month, and my client list began increasing dramatically.”

Samantina Zenon

Actor, author and lifestyle content creator Samantina Zenon, 31, of Woodside, NY, has been at it on social media for the past five years, working with more than 500 international brands. She’s most active on Instagram, where she post short video productions to around 33,000 followers.

“I originally started being a social media influencer as a way to build my brand,” she said. “Over the years it has opened doors to many opportunities for me such as getting invited to exclusive events and New York Fashion Week and collaborating with many luxurious brands such as Yves Saint Laurent, Givenchy, Muggler and many more,” Zenon said.

Christine Carter

Christine Carter, 35 has 80,000 social media followers across platforms and yet still maintains her day job as a goods marketing strategist. Unlike many influencers, she says her secret to success is that she didn’t quit her full-time position.

“In fact, the unique reason why I have such a large following is that I’m an everyday mom just like my followers, working and juggling single parenthood at the same time,” she said. “I decided to start advocating for working moms after becoming one, and having to pump breast milk in a bathroom stall because my employer had no mother’s room,” she said. “I wanted to use social media platforms to share with women their rights as a working parent, and help them through articles, tools and resources to understand that they could remain — and thrive — in the workforce.”

Rachel Binder

Rachel Binder is proof you don’t have to amass a giant following for a lucrative hustle. With some 8,300 Instagram followers and she’s found that they engage enough to support all of her distribution direct-to-consumer. “I sell out of everything that I make,” she said.

She combines a love of wine with her fragrance obsession to make dreamy scent scapes. “I extract fruit aromatics out of actual fruit without the use of synthetics,” she said.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Use Video Marketing To Generate Leads And Conversions

Posted March 17, 2022 No Comments

Okay… So videographers love watching videos, but you may be wondering, “Can Video Production really improve my company?” 

According to Oberlo…

87% of marketing professionals use video as a marketing tool.

88% of video marketers are satisfied with the ROI of their video marketing efforts on social media apps.

Video marketers get 66% more qualified leads each year.

Eight out of ten people say they have purchased software or an app after watching the brand’s video.

According to Campaign Monitor, “Video can increase open rates by 19% and click rates by 67% .”  

What is Video Marketing?

Video marketing / video production uses videos to market or promote your product, and brand and increase engagement. You can post your marketing videos on your website, and blog, social media channels, and email marketing campaigns.

There are several types of marketing videos and including the following:

Demo Videos

How-To Videos

Event Videos

Interviews

Testimonials

Some of the benefits of video marketing include…

Generates leads

Increases conversations

Increases your marketing email open and click-through rates

Helps tell your business’s story

Improves understanding of your product, service, or brand

Allows you to be on the second largest search engine

Increases your website’s search rankings

However, as with any marketing, it must be done correctly to see a good return on investment and here are three tips to help you create effective marketing videos.

A Video Marketing Strategy

If you want to see results, and you need to have a plan. You need to…

Establish your goals for each video. Are you trying to build awareness, attract new customers, engage existing customers, or something else?

Find your target audience – You need to determine who your target audience is and where you can see them.

Determine your CTA – Any type of online marketing needs to have a call to action to be effective, social media marketing and video marketing. A call to action should align with your goals.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

The Benefits Of A Mirrorless Camera For Video Production?

Posted March 10, 2022 No Comments

Mirrorless cameras are rising in popularity. As their technology improves, many professional video production company’s / videographers are opting for these cameras over DSLRs. What makes the mirrorless camera so popular today? Featuring large sensors, interchangeable lenses, and manual controls, mirrorless cameras offer many advantages of a DSLR but without the bulk. 

They manage to maintain smaller size by eliminating optical viewfinders and flip-up mirrors. Here are seven benefits of mirrorless cameras.

They are smaller

Almost without fail, the biggest factor you’ll consider when comparing mirrorless cameras with DSLRs is size. 

Mirrorless cameras can be more compact cameras because they don’t have a mirror box. These smaller dimensions make mirrorless cameras a great option for journalists short on space. 

Naturally the size depends entirely on the model you buy. You can get small micro four thirds cameras that are pocketable. You can even get large full frame mirrorless cameras that aren’t all that different to a DSLR.

They are lighter

As with size, the lighter weight can also be one of the mirrorless camera’s most significant benefits.

Without the heavy mirror box, mirrorless cameras can be lighter than DSLRs, relieving your shoulders and neck of the strain you get carrying around a heavy DSLR.

Once again, a mirrorless camera’s weight all depends on the sensor size. But a DSLR camera will typically weigh at least 300 grams more than its mirrorless equivalent. 

That may not sound like much but most photographers want to reduce weight as much as possible, especially if they’re likely to be out and about with their camera a lot. 

They are quieter

DSLRs make that telltale shutter sound that tells you when the mirror has swung to admit light. 

Without a mirror, mirrorless cameras can be almost silent, depending on the mode selected. They’re significantly quieter than DSLRs, which is a huge bonus when you’re photographing a wedding ceremony or a cathedral. 

They have high quality electronic viewfinders

The live electronic viewfinders found on some mirrorless cameras have proven to be exceptionally handy. 

Replacing optical viewfinders on DSLRs, electronic viewfinders can provide a live preview of how images becoming recorded. This means you can see and correct the results of exposure and white balance before you actually shoot. This is particularly handy for long-exposure night photography.

The top brass of mirrorless cameras come with impressive OLED displays for their viewfinders, which deliver high resolution and a bright, detailed scene. 

Even better, you can often customise screen info, enable a magnified view to help you manually focus, or show a live histogram while you’re adjusting settings. 

Electronic viewfinders are hugely beneficial for videographers because they actually work! The optical viewfinders in DSLRs are virtually useless, whereas EVFs continuously show the scene while you’re recording. 

They’re unassuming and non-threatening

Unlike DSLRs, mirrorless cameras don’t look so professional and daunting. This often makes portrait subjects more relaxed and natural.

They’re also handy when you want to subtly capture street photography or sights where professional cameras are typically forbidden or require a permit. 

More autofocus points with a greater spread

Because there’s no mirror in the way, mirrorless cameras tend to have a higher number of focus points, which can be spread across the whole frame. 

This is a special advantage of mirrorless cameras, meaning you have much greater control over which area of the frame you want to focus on.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video production experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

5 Tips For Videographers To Capture Beautiful Landscape Footage For Video Production

Posted February 28, 2022 No Comments

Whether you’re shooting for your latest narrative or documentary feature or looking to get some beautiful shots for your travel blog or a video production landscape footage can be both challenging and fun. Let’s look at five key practices to help ensure you as a videographer capture the best and most beautiful landscape footage possible for your next post on a video marketing website.

1. Mind the Horizon and Your Composition

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When setting up your shot, your first composition decision is going to be where to sort your horizon line. If you follow the rule of thirds (more on the concept here), you have some options. You can put the horizon on the bottom line if you’d like your viewer to focus on the sky. You can put the horizon on the top if you’d like to focus on the land. Plus can also put the horizon down the very middle to create symmetry.

Whatever you choose, feel free to experiment. However, unless you’re going for a canted-angle look, be sure your tripod or stand is accurately calibrated to the ground, or your horizon line could look uneven.

2. Check the Light and the Clouds

As the greatest light source there is, the sun’s position can drastically change your landscape footage in many ways. For science geeks, it’s fun to note that the sun even affects night shoots. However, during the day, you can use the sun as part of your landscape footage by either shooting with it at your back, or shooting into it. You can also utilize the high noon sun to temporarily shoot without shadows, or use dusk or dawn light to get fantastic new colors.

Also keep an eye out for clouds and try to find ways to incorporate them into your compositions. Shooting time-lapse footage (more on that below) can add great dynamism, and it can add to your framing by creating beautiful counterpoints to the land below.

3. Vary the Focus

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Our Wedding Videographers know exactly what to capture

From there, you have compositional options for objects in the foreground, middle ground, and background. If you’re not familiar with those terms, here’s a great article that breaks down the multiple composition planes. To really utilize all three, consider putting objects in the immediate foreground just barely on the edges of the frames to provide perspective. Find shots that have interesting features in the middle ground as well before opening up into the wide background across the horizon and sky.

You can also experiment with depth-of-field and where you set your focus between the foreground, middle ground, and background. Add ND filters to help you stop down to get shallower DOF too. You can also try rack-focuses to move the focus across the landscape (here’s a good article on that).

These tips so far will help your video marketing agency or video production company grow and like one of our previous blogs says one day u might be able to make money off of this.

4. Find or Create Movement

Perhaps the greatest trick you can use for your landscape videography (for a videographer) to distinguish it from your regular landscape photography is to add or create movement. You can start by using simple pans and tilts. A pan that starts on an object close in the foreground then reveals the wide landscape in the background is a great approach. It also helps to find movement even in a static frame. A car running down a highway or people moving across the screen will add more visual information for viewers to latch onto and will make your video marketing grow.

From there you can add other types of movement utilizing sliders — or even create movement on your own by using time-lapses including clouds, shadows, and the sun. Check out some more camera movement tips and tricks below.

5. Consider Time-Lapse

Time-lapses are a great way to really capture the majesty of the outdoors. To take a time-lapse, you have a couple of options. First you can simply record footage for 10-12 minutes (or longer), which you can speed up in post. However this takes up a good deal of card and drive space. You can also use an interval meter to take a series of photos over a set period as well.

If you’re a new videographer or blogger then it might take some time for it all to catch on. One day you might even be doing it in your dreams.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Video Production Companies, 12 Most Exciting Cameras 2022

Posted January 7, 2022 No Comments

The photographer’s curse is that, no matter how good your current kit is, a crucial missing piece is just around the corner. Yes, your camera is better than almost every photographic tool from the past 150 years, but the cameras of 2022? They’re destined to hit ‘Peak Photography’. Elevating your almost-great Instagram feed to new heights. Video Production Companies and videographers in Kent will be glad with the upcoming cameras in 2022.

Even when we know it’s a mirage that somehow doesn’t dampen the fun of camera future-gazing. And there are good reasons to believe that 2022 will be another great year for camera launches. Aside from the realities of chip shortages, we have fully-cooked mirror-less systems from Canon, Sony, Nikon and Panasonic.

Against all odds, 2021 was a vintage year for new cameras, even if that hasn’t yet been reflected in shipments and sales. That momentum is likely to continue into 2022, with the year looking particularly exciting for hobbyist shooters. Now that the big players have established their pro bodies.

The 12 most exciting cameras of 2022:

12. Leica M11

Leica cameras are mainly exciting to those with bulging Bitcoin wallets. The Leica M11 isn’t yet official, but it’s an almost-certainty given recent leaked images.

The latest whispers from the likes of Leica Rumors suggest the M11 will have a new 60MP full-frame sensor, with modes for snaps to help manage your file sizes. More controversially, it seems Leica will be removing the baseplate design that’s been a staple of M-series cameras since 1954.

11. OM System camera

Aren’t Olympus cameras dead? Yes, officially deceased since the announcement in October that the new owners of Olympus’ imaging arm would be releasing models under a fresh ‘OM System’ brand. However, the spirit of the company, whose cameras date back to 1936.

The company has promised that it’s “developing a new interchangeable lens camera” for the Micro Four Thirds system. Interestingly, OM System says it will improve image quality “through the use of computational photographic technology.” This is slightly ironic, given that Olympus effectively blamed smartphones for the demise of its cameras.

Not that OM System will be entirely new to computational photography. Olympus cameras have previously pioneered software tricks like Live ND, which composited multiple images in-camera to create a slow-shutter effect. And it’s this heritage that OM System is planning to build on with its new release. What will the camera look like? It’s not clear yet, but there’s a clue at the bottom of the image above.

10. Nikon Z f

The least likely camera in this list to see a 2022 launch is also one of the most exciting. The formula demanded by Nikon fans is simple. Take the glorious design of the Nikon Z f and apply it to a full-frame mirror-less camera. Then call it the Nikon Z f and start printing money.

The good news for those hoping for a Nikon Z f is that sales of the Z fc appear to be strong. In July, Nikon released a statement warning of delays to Z fc shipments due to demand outstripping supply – although it’s possible this was also due to reduced production capacity. A 2023 launch is perhaps more likely, but Nikon could surprise us.  

9. DJI Mini

For many photographers, drones have taken one of the hottest contested spots in their camera bags. A drone’s ability to combine unique angles with increasingly impressive quality.

A 4K drone that’s about the same size as a mid-range zoom, the Mini 2 is ideal for roaming photographers and YouTubers. Having been released in November 2020, it’s also potentially due an upgrade in 2022.

A Twitter account called Deals Drone, has confidently predicted that the DJI Mini 3 will be launched in April 2022. This isn’t based on any particular leaks. But a DJI Mini 3, with new features like a mode and Active Track focusing, would certainly be a welcome arrival. And given that the DJI Mavic 3 has now launched, our money is on that happening sometime in 2022.

8. Panasonic GH6

A dead cert for a 2022 release, the Panasonic GH6 has already been officially announced.

Strangely, we saw a Panasonic GH5 Mark II arrive this year, but that camera is aimed more at live-streamers. The true successor to the classic Panasonic GH5, which landed way back in January 2017, is the GH6, and it’s shaping up to be another popular choice for those who have been priced out of full-frame video cameras like the Sony A7S III.

7. Canon EOS R5c

Sorry, Panasonic – the GH6 might turn out to be a real zinger of a camera, but it doesn’t quite match the prospect of a video-focused version of the Canon EOS R5. That’s exactly what we’re expecting from the Canon EOS R5c, which is now rumored to be launching “in the first quarter of 2022,” according to the reliable Canon Rumors. 

6. Alice Camera

The Alice Camera is an exciting prospect for a few reasons. Firstly, it’s a new camera that hasn’t been made by the traditional photography stalwarts. But it’s also bringing genuinely new ideas to the table, thanks to its combination of Micro Four Thirds hardware, computational photography and a mount for your phone.

The idea is simple: bring the slick menus, connectivity and multi-frame processing of smartphones to a mirrorless camera with a larger sensor. The Alice Camera wants to be the choice for creators who are looking to upgrade to a more powerful system for video and photos. Its maker thinks traditional cameras are stuck in the past when it comes to interfaces and social media uploads, and it has a good point.

It’s fascinating stuff that we’re looking forward to trying out when it makes its belated bow this year.

5. Canon EOS R1

The EOS R1 will be a mirror-less equivalent of its 5D-series DSLRs – all-rounders that are suited to pretty much any shooting situation. So far, the only speculation is that it could have an even higher resolution than the EOS R5.

4. Nikon Z30

The arrival of the Nikon Z fc in June somewhat dampened previous speculation about a new entry-level mirrorless camera, which the rumor mill tentatively called the Nikon Z30. But according to Nikon Rumors, a camera that sits below the Nikon Z50 and Nikon Z fc is still en route, and we’re penciling it in for a release in 2022.

Of course, the global chip shortage could intervene, but there is a definite gap in Nikon’s camera lineup for an affordable, beginner camera. In January this year, it surprisingly discontinued DSLRs like the Nikon D3500, which has historically been a popular choice for anyone looking to upgrade to their first ‘proper’ camera.

3. Sony A7R V

Baffled by the absence of Sony cameras in this list so far? There are a couple of reasons for this. First, it’s been a stellar year for new Alpha launches, with the Sony A1, Sony ZV-E10 and Sony A7 IV all arriving in 2021. Rather than launch a new Sony RX100 series compact camera, it also launched the Sony Xperia Pro-I smartphone.

But another major factor is the global chip shortage, which is rumored to be pushing back Sony’s camera launches for 2022. The two cameras in its lineup that are in need of refreshing are the high-resolution Sony A7R IV and sports-focused Sony A9 II. And sure enough, the two big rumored launches for 2022 are the Sony A7R V and Sony A9 III.

Both are highly anticipated by pro snappers, but we think the Sony A7R V is the slightly more exciting prospect. There have been wild rumors about its possible specs, including video powers, 20fps burst shooting and a new flip-out screen. But we’re trying not to get too excited, given that Sony Alpha Rumors thinks new Sony cameras will arrive in 2022 at the earliest.

2. Fujifilm X-H2

While Canon, Sony and Nikon have all focused their attention on full-frame mirrorless cameras, Fujifilm has been quietly refining its line of X-series cameras. These offer a blend of size, power and affordability that remains a fine alternative to full-frame powerhouses. In 2022 the range is expected to move into its next generation with the Fujifilm X-H2.

The long-awaited successor to the Fujifilm X-H1 from 2018, the X-H2 is likely to deliver a new, stacked APS-C sensor for a boost. Stacked sensors, which have appeared in recent flagship full-frame cameras like the Sony A1, Canon EOS R3 and Nikon Z9, offer faster read-out speeds than backside-illuminated chips.

1. Canon EOS R7

It’s been fun watching Canon, Sony and Nikon duke it out this year to see who can make the best, money-no-object mirrorless camera. But not many car enthusiasts own McLaren supercars, and the likes of the Sony A1 and Canon EOS R3 are similar propositions. In 2022, it’s time to see some of that technology filter down to a more affordable camera for the masses.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

6 Reasons Why Video Marketing Is Important Than Ever

Posted January 6, 2022 No Comments

It’s well known that content marketing is an effective way to build your brand and reach your target audience. In fact, according to a report by Demand Metric, 83% of marketers say that video is more important than ever. This is reflected by WYZ Owl statistics which show 87% of businesses use video Production as a marketing tool. In this article, we’ll take a look at what Social media video production content marketing is, as well as give you some great video marketing agency ideas.

What is Video Marketing Agency?

video production
What Is Video Marketing Agency?

Video marketing agency is when brands produce Social media video production content to raise their profile online. social media video production is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live video, or self-hosted video.

When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.

The great thing about video production is that it is becoming easier and easier to do effectively. The number of options marketers have mean there really is something for every business, even those without traditional video recording or editing skills.

Here are five reasons why video content marketing is more important than ever.

Videos are a Great Way to Explain Your Product

video production
Videos Are A Great Way To Explain Product

Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZ Owl, 94% of marketers say using video content has helped increase user understanding of a product or service.

Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

Check out this video by Dropbox which is a great example of how a video content can be used to effectively explain what a product is all about.

Videos Have a Good Return on Investment

video production
Videos Have A Good Return On Investment

The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos. Nonetheless, 83% of WYZ Owl survey respondents say video gives them a good return on investment.

You may think of social media video production as being expensive and time-consuming to produce. But there is plenty of technology out there which makes it possible to create good video fast and without a large budget.

Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software solutions like Video Scribe and Doodly make it easy to create engaging explainer videos at a low cost. Spending less when you produce your videos means it’s easier to get a positive ROI.

You Can Use Video Production in a Variety of Ways

video production
You Can Use Video Production In A Variety Of Ways

Marketers have plenty of options when it comes to how they use social media video production content. This means it’s easy to find a method that fits in with your company’s marketing goals. While YouTube is the obvious place to start when creating videos, here are some of the other options you could use:

  • Most social media platforms including Snapchat, Facebook, Instagram, and YouTube allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick and cheap to create and they speak directly to your audience. For stories to be effective, you’ll need to have—or be building—an audience on social media.
  • Live video has grown in recent years with industry giants like Facebook, YouTube, and Twitch all offering ways for businesses to stream live content. Live video can be effective. Facebook said that live streams get six times as many interactions as regular videos.
  • Webinars are a great way to use social media video production to interact directly with your potential customers. They can be used to answer specific questions customers may have about your product, or to teach the audience something about your industry, thereby establishing yourself as an authority. Software like Go To Webinar or Livestorm makes it easy for businesses to put on (or even automatise) webinars. Check out one of the webinars we have created at Act! on how to create landing pages to generate more leads from your website.
  • Another innovative way of using video is on a one-to-one level. Marketers can record and send quick messages to follow up on purchases or inquiries. This can improve the customer experience.

People Love Social Media Video Production SEO

video production
People Love Social Media Video Production SEO

Just like technology has made it easy for businesses to record a video, it has also made it incredibly convenient for people to watch video content. There are a ton of stats that illustrate this point. Here are some of the most compelling:

  • In 2017, the official YouTube blog said people watch over a billion hours of YouTube content every single day.
  • Earlier this year, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without.
  • Digiday says Facebook has over 8 billion video views a day. Interestingly, 85 percent of these are viewed without sound.

If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.

Videos are Great for SEO

video production Video
Videos Are Great For SEO

Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.

Here is an example of this in action. When you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.

In this instance, of the three results, one is for video editing app Filmora. Anyone who clicks on this link will find out how to edit videos on their iPhone using the Filmora app.

As well as potential exposure on Google, videos will also appear when people search for things on YouTube. This is significant as in 2017, Moz and Jump shot found YouTube had the third highest share of the U.S. search market, after only Google.com and Google Images.

Wrapping Up

Video is a great way for marketers to reach people. It is easier than ever before for businesses to create and share high-quality social media video production content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Christmas Ad Video Marketing Production Round Up 2021

Posted January 6, 2022 No Comments

With the current global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive corporate video production earlier than they might have done in the past. For others, an early kick-off was always part of the strategy for Christmas 2021 after last year’s lockdown. Here where you can find the latest festive creative video productions.

Morrisons

Christmas evokes images of a happy Santa working hard in his snowy grotto making wonderful toys to be delivered around the world. Morrisons however wants to highlight some other heroes of the season – farmers.

The TV advert tells a tale of Farmer Christmas who works “all year too” in order to deliver a delicious feast to tables all over the country.

As British farming’s single biggest customer, Morrisons has chosen to hero farmers in it’s video marketing production as a way of thanking them for all the work they do.

Tesco

Tesco’s Christmas video marketing advert celebrates that Christmas is officially back after the disappointment of last year. Proving nothing will get in the way of the nation enjoying the festive season this year.

With the uplifting anthem ‘Don’t Stop Me Now’, the ad opens outside of a Tesco store with a lady determined not to let anything stop her from Christmas dinner with her family.

Sainsbuary’s

In 2021 Sainsbury’s holiday corporate video production is encouraging us all to make it ‘A Christmas to Savour.’ The video marketing production features some instantly recognizable voices.

As the video commences, we hear the soulful sound of the Etta James classic hit At Last while the camera pans around a bustling room showcasing a whirlwind of merriment and activities.

SuperValu

With the festive season in full swing, Irish supermarket chain SuperValu has launched a new Christmas campaign via TBWA\Dublin, that’s sure to deliver the warm and fuzzy feels.

The ‘Share the Magic’ campaign has debuted a heart-warming 90-second TVC that explores themes of recovery and optimism after a difficult few years.

‘Share the Magic’ tells the story of a girl called Aoife, who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer in her back garden. For Aoife though, this is no ordinary deer, and she quickly makes it her mission to help her new friend get back to its feet.

Aldi

This year ALDI Australia’s Christmas video marketing production campaign via BMF is encouraging people to go big this year.

2021 has been a tough year, again. we have all been have been separated from families, again. In lockdowns, again. Waiting for the “new normal”, again. Turns out, 2021 wasn’t what we all wished for at all. But we are back, coming out from hibernation, just in time for Christmas hopefully.

ALDI wants everyone to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning joints, ALDI corporate video production is proving that you simply can’t over do Christmas this year, and deserve it at the best possible prices.

Apple

This year Apple is making it’s holiday corporate video production cinematic, through shot entirely on the new iPhone 13 Pro via TBWA\Media Arts Lab.

Set to the tune of “You and I” by Valerie June, the story follows a little girl who tries to preserve the magic of the holidays all year. Then when her snowman begins to melt outside at the change of season, she stores him in her family’s freezer to protect him from the changing weather, while checking on him through the year. When winter finally comes around again, her family helps bring the snowman outside. Just as they plant him in front of their home, a kid on a bike accidentally pulverizes the poor snowman to powder. When we think all is lost, her family rallies around her to scoop up the pieces and rebuild him, keeping the holiday spirit alive.

Amazon

The video marketing production Amazon has this Christmas, kick starts with the angelic voice of Adele. Helping to promote the kindness of strangers amid the annual consumer frenzy.

Amazons global campaign shares a story of a young woman forming a new friendship with her neighbour. Attempting to resume a normal life following recent struggles.

Valuing kindness over any material gift. The video production highlights how it is the people around us who make Christmas truly special.

Myer

Myer has launched a unique and energetic campaign translating “vague” and “confusing” responses to those simple questions of, “what would you like for Christmas?” into a shoppable list of the perfect gifts.

From the most difficult and undoubtedly discerning people who respond with answers like, ‘I’m not really sure, surprise me’ or ‘no pressure, whatever, I’m easy…’, to those who know exactly what they want, Myer is offering the perfect gift for all.

Lidl

Indeed Lidl aired its creative video production, giving customers a glimpse of what a Christmas of the future might look like.

The video production starts in the present day. A family sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidal’s delicious festive food. Lidl’s corporate video then goes into another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser.

The next iteration shows the same family still enjoying Lidl’s festive fare at ‘Lidl’ prices. The festive video marketing production outlines that even when ‘we’re carving turkeys with lasers, we’ll always be Lidl on price’. Demonstrating it’s commitment to quality and value no matter what the future looks like.

TK Maxx

The festive and creative video production TK Maxx have released features a musical performance that is bound to get you right into the Christmas spirit.

The theme “Christmas to the Maxx”, encourages everyone to go big this festive season. While sharing a story of young boy called Laurie giving the performance of the night thanks to a special early gift.

Asda

“Make Christmas spectacular with Asda”. Watch as a family manoeuvre through their big Christmas season moments on ice skates in Asda’s festive spot.

The creative video production was choreographed by Dancing on Ice associate creative director Daniel Whiston.

Disney

Thus market production bears all of the hallmarks of a short by Disney’s Pixar, just like its predecessor “Lola”, “Stepdad” takes viewer’s on a journey of ups and downs. Which is heightened by the realistic animation and lovable characters in this festive video production.

Centred on the power of storytelling to inspire the magic of imagination, created by reading together. “Stepdad” features the return of Lola’s granddaughter, Nicole, and her two children Max and Ella, as new stepdad Mike moves into their family home.

Sports Direct

Jack Grealish, Emma Raducanu and Jessica Ennis-Hill are clearly all featured in Sports Direct festive video marketing production.

The creative video production “Go all out this Christmas” is a high-energy call to action for Britain to get off the sofa. Because “it’s snowing” they all get outside enjoying varies different sports.

Boots

For the creative video production “Bags of Joy” stars Jenna Coleman in the titular role of Joy.

Boots festive marketing production was created by WPP’s specialist, with direction by Academy Award-winning Tom Hooper. Clearly the soundtrack was by Academy Award-winning composer Rachel Portman OBE.

M&S Food

Percy Pig has been put into the spotlight in M&S Food marketing production. Animated and voiced by actor Tom Holland. With a scene akin to Night at the Museum. The film sees Percy Pig accidentally brought to life foar the first time by the Christmas fairy, Dawn French.

Selfridges

Lastly in this blog Selfridges is getting shoppers ready for the ‘Christmas of Dreams’. An enchanted short film.

The festive campaign blends a range of creative references, from Busby Berkeley’s 1930s golden age Hollywood to classic 1950s technicolor film musicals.

Characters in the slightly surreal film were brought to life alongside British actress and singer Jane Horrocks.

The digital campaign is supported by in-store launches in London, Birmingham and Manchester, and on selfridges.com.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

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