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8 Steps To Creating Promotional Videos For Business

Posted November 28, 2022 No Comments
videos for business company video creative video production

Have you ever wanted to create a promotional videos for business, company video or a creative video production? Video content, after all, can be used in so many ways, from social media posts and advertisements to emails and marketing sites. But how do you go from “wanting to create a video” to actually scripting and producing one? Seems complicated, right? It’s actually pretty simple!

Now, I’ve written million-dollar commercials for big clients like Samsung and Visa, and I’ve written scrappy videos for SaaS companies like StartupThreads and Amino.

And no matter the company, budget, or reason for the video, there’s a pretty basic format every video follows, from first idea to final cut.

Below I’ve outlined the 8 steps, which I hope will help to get your video idea out of your head and onto your audience’s screens!

Step 1: Identify your goal

Before you sit down to script out your video, you’ll want to take a step back and consider why you want to create a video in the first place.

Videos can be expensive to produce, so it’s important to get crystal clear on your goals before you start writing dialogue.

For example: perhaps you’re a new company and you want a video that introduces your brand/mission to web visitors. Or perhaps you have a new product line that needs further explanation to prospective buyers. Maybe you’re just running a sale and need a video that pushes people to take action.

Here are some common reasons many companies create promotional videos:

  • Brand awareness
  • Drive sales
  • Drive traffic
  • Increase customer engagement
  • Educate customers

One thing to note: if you have multiple goals, you may want to consider creating multiple videos. The more goals (or ideas) you try to cram into one video (especially a short one) the more likely you’ll complicate the script and confuse your audience.

If you have multiple goals, you may want to consider creating multiple videos for business.

Once you’ve identified why you want to create a video, it’s time to start looking at potential directions for how you could bring your video to life.

Step 2: Choose a direction

Now that you have your “why,” it should be a little bit easier to determine what makes sense in terms of direction.

For example, let’s say you’re a new company who wants to create an intro video for the homepage hero on your site; the goal of the video is to introduce the brand and get people to sign up.

In this case, you would likely go with a company video that’s more along the lines of “introductory” or “explanatory” in nature. You may even find that a combination of several directions makes sense.

For example, maybe you’re a new company, but you’re up against a lot of competition. Perhaps an “introductory” style video with a “problem/solution” angle would be ideal (showing the “old way” as the problem and the “new way” [meaning your company] as the solution).

To give you some ideas, here’s a list of possible directions you could go in:

  • Introductory: tell your audience who you are, explain your mission, etc.
  • Explanatory: explain how something works (like your product or a specific feature)
  • Problem/solution: show the old way/new way and how your product is the solution
  • Narrative: use story elements (like plot, conflict, resolution, etc) to subtly introduce or explain something
  • Drive action: get the audience to do something (i.e. — shop now)
  • Product-focused: introduce or showcase a specific product or feature
  • Testimonial: interviews, quotes, soundbytes, etc, with customers around a specific topic or theme
  • Endorsement: use of celebrity or influencer approval / likeness
  • Informative: educate your audience about something specific, tutorial-style, etc.
  • Entertainment: delight or inspire your audience using story, humor, etc.

Once you have your goal and direction finalized, it’s time to further refine your approach by setting the tone for your company videos for business.

Step 3: Set the tone

Tone is defined as “the general character or attitude” of something. But to make it simple, you can just think of it as how your video is going to make your audience feel.

For example, do you want to make your audience laugh or do you want them to be moved? Do you want them to feel informed, or do you want to tell them a story?

Keep in mind, the creative direction (chosen in Step 2) should play well with whatever tone you decide to go with. For example, if you decide to create an “introductory” style video for your homepage hero, it probably doesn’t make sense to use an “urgent” tone, as that’s best for things like a sale.

(Of course, pairing a particular creative direction with an unexpected tone isn’t necessarily a bad thing —

Step 4: Decide on duration

Will this be a 30-second video? 60-second? A minute plus? 5 minutes?

You may be thinking: “how can I know the length of the video until I script it out?”

And trust me, I hear ya! But the reality is, without using some type of time parameters, your video will likely end up too long and potentially unfocused.

Without using some type of time parameters, your video will likely end up too long and potentially unfocused.

Remember, your idea should only be as big as the time it has to unfold, so putting restrictions on your concept will only help to make it stronger and more effective.

This will also help you avoid frustrating situations, like forcing yourself to cut a two-minute script down to 30 seconds (which is like torture, btw).

Step 5: Choose a video style

By this point, you should have your goal, direction, tone, and duration figured out.

The next thing to consider will be the visual style of the video, meaning what it will look like.

The visual style of your video can come to life in many different ways, but here are some general ideas for how it can be done:

  • Animated — illustrated (or “cartoon-like”) in style and brought to life through animation (2D, 3D, etc).
  • Real people — as in actors who play out the characters you’ve created; this may or may not include dialogue (depends on your script).
  • B-roll —supplemental or alternative footage typically used in between “main shots” or used as background, action, or flashback-style scenes.
  • Stock — stock video you can purchase to create your story (usually used sparingly, versus the entire video being stock).
  • Live action — combining real-life footage with elements of animation or special effects.
  • Screencast — a digital recording of a computer screen often containing movement, audio, or some type of demonstration.
  • Whiteboard — this is similar to a screencast, except imagine a hand holding a marker as it writes on a whiteboard (it can be any type of writing instrument / writing medium). This is usually used to write out a message (leading the story with visual text), create drawings, etc.
  • Phone/tablet/app — again, this is sort of similar to screencast, but you’re showing something specific on the device (like a scrolling website, an action like clicking an icon, etc).

Many videos are a combination of some (or all) of these visual styles. For example, human actors who talk to animated characters (live action) or narrative-style videos that use a combination of main shots and b-roll footage.

The combinations are endless, really.

To decide what makes sense for your company video, think back to Steps 1–4 (your goal, creative direction, tone, and duration) as all of these factors should ultimately influence the visual style you go with.

Alright, at this point you’ve done a lot of the pre-planning work that will hopefully set you up for success. It’s now finally time to start mapping out your idea!

Step 6: Outline the idea

Assuming you have a loose idea for your video, it’s now time to start fleshing out the details.

To do it, I would suggest you start at a high level, then work backward from there.

For example, before I start laying out a script and all of the details, I usually write out a paragraph that essentially summarizes the idea from a high-level perspective. This paragraph should focus on the concept itself, so you always have something to refer back to when you begin building out the ideas (and the script inevitably gets a little murky).

To show you what I mean, I’m going to share with you an example of a fake script I always wanted to write for the running app, RunKeeper (the concept would be “Running ties us together”:

From the beginning of time to the last New York Marathon, running has always been a part of who we are. While many see running as “just a hobby” we at Runkeeper know it’s so much more than that: it’s an insatiable urge, a primordial desire, an indescribable drive. Running is and always has been, necessary to life itself. Across the world, through the depths of the deepest forests, to the highest mountain peaks, and through the dustiest of trails, running runs through our veins. And like our DNA itself, running is the what ties us together, from ancient beast to modern man.

Now this “overview” is not perfect or complete, but it’s just there to make sure you (as in the person either writing the script or in charge of producing the video or videos for business), has a clear picture of what this video is all about (of course, if you could see the script unfolding in my head, this example write-up would make more sense, but oh well).

Now that you’ve got your high-level overview, it’s time to start thinking about the details of the story. For example:

Scenes

How many different scenes will there be? How many locations will be needed?

Characters

How many characters? Who are they? What is their storyline? What do they look like?

Audio / Voice over / text overlay

Will the video be set to the sound of someone’s voice? Can there be background music? Will any text need to appear on screen in order to get the message across?

Product

How does the product fit into the story? How many times will the product appear and when/how?

Props

Any major props needed to make your story work (i.e. — iPhone, car, bridge, elephant, etc)?

Final CTA

What’s the last message we leave the audience with? What do we want them to feel / do?

There’s really an endless number of details to consider here, and every answer you come up with will likely lead to another question.

The idea is to try and figure out as many details as you can, so when you go to write your script, all the pieces will start to fit together.

Speaking of which, it’s time to get out your pen and pencil — it’s script time, baby!

Step 7: Write the script

Every writer, creative director, director, etc, likely has their own way of writing scripts. There are also countless “script templates” for how to lay everything out (while these may seem pretentious, they actually are pretty helpful).

Regardless of what it looks like, the main things you want to make sure you have in your layout are:

  • The scene number (1st, 2nd, 3rd scene, etc)
  • The time stamp (down to the second, when is this moment happening?)
  • The audio, dialogue, or Voice Over (aka: what are we hearing in this moment?)
  • A description of the scene, list of characters, location, special props, expressions or movements, or any other details that’s needed for that particular moment

If nothing else, laying out your script will force you to put your idea into an executable format, which is kind of necessary when you’re involving other people (actors / directions), equipment (lighting, props), locations, etc.

It will also help you to cut anything that’s unnecessary and will hopefully act as a “safeguard” for making sure you’re getting whatever product shots, CTAs, etc in there without forgetting (because trust me, when you’re on set filming at 4AM because you have a “daybreak” scene, it’s easy to forget a lot of things).

Step 8: Storyboard

Okay, so you’ve written your script, you’re done now, right? Not exactly.

It’s now time to work with an artist, illustrator, or designer to create visuals that go with your script.

The idea is to work with a visual artist to help bring your script and ideas to life, making sure whatever you’re about to shoot is going to look good (and make sense) on film.

The type of artist you work with will depend on the medium you’re shooting within— for example, if you’re creating an animated video, you’ll probably want to work with an illustrator/animator (preferably the one who will create your final video) to put together the storyboard.

A storyboard is not only important for you and your team, but it’s also super important for the artists, actors, and directors, so they can get a good sense of the visuals they’re supposed to recreate. No one is saying the storyboard has to perfectly match what happens in the scene, but it should act as a guide.

Alright — you’ve got your script and your storyboard done. As you were wondering what the 8 steps to making promotional videos for business, company videoor a creative video production, well now you know.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is Social Media Analytics & Why Is It Important to make your social media successful?

Posted November 7, 2022 No Comments

Social media offers brands a huge pool of consumers ripe for brand communication targeted toward relevant interests––but consumers resent interruptions. This is particularly true when someone is trying to sell them something! And this is where social media analytics comes into play.

We’ll break down just what this crucial business tool is; what it isn’t; why you need to use it; and, how! We’ll cover these important topics:

  1. What Is Social Media Analytics?
  2. Why Social Media Analytics Are Important
  3. Comparing Social Media Analytics vs Seemingly Similar Offerings
  4. The Quid Social Difference in Social Media Analytics
  5. How to Approach Analytics
  6. Ten Tools to Empower Your Brand

First, social media analytics isn’t about brands. It’s about people sharing their lives with others they know based on common interests. Social media is a wonderful place for consumers and brands to connect, although they must remember one thing: social media may provide your brand’s first and last impression, so both consequently must be good ones. Many businesses adopt a brand-centric focus when starting out on their data analytics journey, and that can be dangerous. And it seems they are beginning to understand this: As of 2022, 92% of marketers in companies with more than 100 employees are expected to start using social analytics to better understand the landscape. Let’s explore!

Why Social Media Analytics Are Important

There are many avenues to be explored via social analytics insights. It’s like peeling back an orange to discover the segmented fruit within.

In fact, the insights found through social media analytics can inform every part of brand operations. Here are six examples:

Increase Customer Acquisition

Your customers are your brand’s lifeblood. Carefully managing their journey from early awareness to established customer through social media analytics is vital for retention, and for your brand’s long-term health.

Consistently engaging with your consumers is critical, as well as developing a track record of being there for them with fresh innovation when new needs arise.

Case in point, Activision has seen their brand grow by delivering what they know their audience wanted. Their Overwatch League netted more than 10M views in its first week, and more than 200K per session.

And during COVID, when Amtrak saw opportunity during the pandemic to make sweeping changes, it delivered tools and experiences to make their customers feel safe as they traveled the rails.

Protect Brand Health

A brand is the collective whole of all the touchpoints and interactions consumers have with a brand, and this includes the messaging coming directly from the company.

Ultimately, the consumer holds the keys to brand perception with brands constantly striving to influence positive consumer sentiment. Brand perception affects many things, with the biggest impact being your balance sheet.

Smart brands focus on keeping consumers happy.

Like when the COVID-19 pandemic broke out, Chick-fil-A responded immediately by donating $10.8 million to coronavirus relief efforts. And when social unrest broke out earlier this year, they were quick to reach out on social media to their customers, letting them know they care.

It’s quick and focused action like this that captures consumer love every time.

Lower Customer Care Costs

Customer care takes dedicated attention, and these days customer care is an ‘always on’ situation. Consumers have no hesitation reaching out to brands when issues arise, they also expect answers.

In fact, consumers know that brands have data on them, and they expect that companies will use it to build and deepen relationships.

Consistent social media analytics monitoring helps brands put the puzzle pieces of consumer needs together to inform innovations to address frequent issues in the most cost-effective manner.

For example, The Westin circumvented fitness amenity complaints by answering consumer “wishes.” They provided “well-being” experts to guide their fitness experiences while staying at the hotel. They also signed a deal with Peloton to offer virtual group cycling to their guests.

  • Maximise Product Launches

Social media analytics helps brands get in on emerging trends by informing them about products and services that consumers want. Additionally, the actionable insights produced help pinpoint market opportunities thereby minimising risks to ensure your product launch is a success.

For instance, check out how Ugg for Men made the most of their new line by gifting some slippers to the right influencers, reaching more than 3 million consumers.

  • Boost Campaign Performance

Social media analytics allows brands to learn what their audience cares about and what influences their purchasing decisions.

These insights allow marketing departments to craft more personalised and relevant experiences. The opportunities here for brands are enormous with the additional benefit of real-time feedback allowing for adjustment mid-campaign.

The ways in which brands put their social media analytics intel to work are only limited by creativity. For example, by smartly using influencers, iHeartRadio generated huge engagement for the iHeartRadio Awards and nominated artists.

By creating thoughtful and engaging marketing initiatives, brands can build the emotional customer connections that boost campaign performance – just ask the city of Las Vegas.

Improve Crisis Management

The insight social media analytics offers brands when crisis hits is worth the price of admission alone because it saves both cost and reputational damage from speed of reaction.

An unhappy customer will tell between 9-15 people about their experience. With everyone online these days, that 9-15 people can turn into hundreds and thousands in a very short time.

The severity of the crisis and the length of time that it languishes unmitigated, or worse unseen, can bring critical consequences to brands that can linger for years. Their sudden nature points to the necessity of social media analytics in helping to round out your crisis management response protocols.

In 2020, when Zion Williamson blew out one of his Nike’s in the Duke-UNC game on national television. It stood to shake up Nike if they didn’t get ahead of the online narrative fast. Everybody saw it in real-time and they took to social media like wildfire. Luckily, Nike got in front of it quickly, and successfully steered the conversation.

Also, check out how James Madison University uses Social Monitoring to understand public misperception and gauge when, if and how to respond to potential crises – amongst other things.

Having a social media analytics tool is great, just be sure to vet your provider carefully. Sometimes tools are labeled similarly and are leading you to believe that they’re a social media analytics tool but in fact they aren’t.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

What Is A Target Market And How To Find Yours

Posted October 24, 2022 No Comments

The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.

Your target market sets the tone for your entire marketing strategy — from how you develop and name your products or services right through to the marketing channels you use to promote them.

Here’s a hint before we dig in: Your target market is not “everyone” (unless you’re Google). Your task in defining your target market is to identify and understand a smaller, relevant niche so you can dominate it. It’s all about narrowing your focus while expanding your reach.

In this guide, we’ll help you learn who’s already interacting with your business and your competitors, then use that information to develop a clear target market as you build your brand.

What is a target market?

A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.

The more clearly you define your target market, the better you can understand how and where to reach your ideal potential customers. You can start with broad categories like millennials or single dads, but you need to get much more detailed than that to achieve the best possible conversion rates.

Don’t be afraid to get highly specific. This is all about targeting your marketing efforts effectively, not stopping people from buying your product.

People who are not included in your targeted marketing can still buy from you—they’re just not your top focus when crafting your marketing strategy. You can’t target everyone, but you can sell to everyone.

Your target market should be based on research, not a gut feeling. You need to go after the people who really want to buy from you, even if they’re not the customers you originally set out to reach.

What is target market segmentation?

Target market segmentation is the process of dividing your target market into smaller, more specific groups. It allows you to create a more relevant marketing message for each group.

Remember — you can’t be all things to all people. But you can be different things to different groups of people.

For example, as a vegetarian, I’ve eaten plenty of Impossible Burgers. I’m definitely a target customer. But vegetarians are a surprisingly small target market segment for Impossible Foods: only 10% of their customer base.

That’s why Impossible Foods’ first national advertising campaign was definitely not targeted at me:

The target market segment for this ad campaign was “meat eaters who haven’t yet tried Impossible products.”

Vegetarians and meat eaters have different reasons for eating plant-based burgers and want different things from the experience. Target market segmentation ensures the company reaches the right audience with the right message.

How to define your target market

Step 1. Compile data on your current customers

A great first step in figuring out who most wants to buy from you is to identify who is already using your products or services. Once you understand the defining characteristics of your existing customer base, you can go after more people like that.

Depending on how someone connects with your business, you might have only a little information about them, or a lot.

This doesn’t mean you should add a lot of questions to your order or opt-in process just for audience research purposes — this can annoy customers and result in abandoned shopping carts.

But do be sure to use the information you naturally acquire to understand trends and averages.

Your CRM is a goldmine here. UTM parameters combined with Google Analytics can also provide useful information about your customers.

Some data points you might want to consider are:

  • Location (and time zone): Where in the world do your existing customers live? In addition to understanding which geographic areas to target, this helps you figure out what hours are most important for your customer service and sales reps to be online, and what time you should schedule your social ads and posts to ensure best visibility.
  • Language: Don’t assume your customers speak the same language you do. And don’t assume they speak the dominant language of their (or your) current physical location.
  • Spending power and patterns: How much money do your current customers have to spend? How do they approach purchases in your price category?
  • Interests: What do your customers like to do, besides using your products or services? What TV shows do they watch? What other businesses do they interact with?
  • Challenges: What pain points are your customers facing? Do you understand how your product or service helps them address those challenges?

Step 2. Incorporate social data

Social media analytics can be a great way of filling out the picture of your target market. They help you understand who’s interacting with your social accounts, even if those people are not yet customers.

These people are interested in your brand. Social analytics can provide a lot of information that might help you understand why. You’ll also learn about potential market segments you may not have thought to target before.

You can also use social listening to help identify the people who are talking about you and your product on social media, even if they don’t follow you.

If you want to reach your target market with social ads, lookalike audiences are an easy way to reach more people who share characteristics with your best customers.

Step 3. Check out the competition

Now that you know who’s already interacting with your business and buying your products or services, it’s time to see who’s engaging with the competition.

Knowing what your competitors are up to can help you answer some key questions:

  • Are your competitors going after the same target market segments as you are?
  • Are they reaching segments you hadn’t thought to consider?
  • How are they positioning themselves?

Our guide on how to do competitor research on social media walks you through the best ways to use social tools to gather competitor insights.

You won’t be able to get detailed audience information about the people interacting with your competitors, but you’ll be able to get a general sense of the approach they’re taking and whether it’s allowing them to create engagement online.

This analysis will help you understand which markets competitors are targeting and whether their efforts appear to be effective for those segments.

Step 4. Clarify the value of your product or service

This comes down to the key distinction all marketers must understand between features and benefits. You can list the features of your product all day long, but no one will be convinced to buy from you unless you can explain the benefits.

Features are what your product is or does. The benefits are the results. How does your product make someone’s life easier, or better, or just more interesting?

If you don’t already have a clear list of the benefits of your product, it’s time to start brainstorming now. As you create your benefit statements, you’ll also by default be stating some basic information about your target audience.

For example, if your service helps people find someone to look after their pets while they’re away, you can be pretty confident that your market will have two main segments: (1) pet owners and (2) existing or potential pet-sitters.

If you’re not sure exactly how customers benefit from using your products, why not ask them in a survey, or even a social media poll?

You might find that people use your products or services for purposes you haven’t even thought of. That might, in turn, change how you perceive your target market for future sales.

Step 5. Create a target market statement

Now it’s time to boil everything you’ve discovered so far into one simple statement that defines your target market. This is actually the first step in creating a brand positioning statement, but that’s a project for another day. For now, let’s stick to creating a statement that clearly defines your target market.

For example, here’s Zipcar’s brand positioning statement, as cited in the classic marketing text Kellogg on Marketing. We’re interested in the first part of the statement, which defines the target market:

“To urban-dwelling, educated, techno-savvy consumers who worry about the environment that future generations will inherit, Zipcar is the car-sharing service that lets you save money and reduce your carbon footprint, making you feel you’ve made a smart, responsible choice that demonstrates your commitment to protecting the environment.”

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

10 Ways To Be More Consistent On Social Media

Posted October 17, 2022 No Comments

I’d like to replace the “content” in this particular saying so it reads “CONSISTENCY is king.” Why? Because consistency is what makes your content relevant in the first place. And there’s no denying that consistency is something we all strive for in every area of our lives from business to exercising. Consistency builds momentum and posting regularly builds trust with your audience. When it comes to your content, being consistent on social media is the key to growing an engaged community and strong brand awareness. 

At this point, you’re probably saying “I get it! Consistency is important… but how do I stay consistent on social media?”

So let’s dive right into my first tip…

Set Clear Content Goals

Before we can work on consistency, you need to gain clarity on your content goals. Ask yourself: what types of posts are you creating and why? Instagram has several features alone — are you posting carousel infographics? What about IGTV and stories? And with the rise of Instagram Reels, how is short-form video playing a part in your content goals and overall strategies?

Setting clear content goals will help you determine what to post on social media. In 2021, I’ve heard through the grapevine that Instagram recommends posting…

  • A Reel 4 to 7 times per week
  • An in-feed photo 3 to 5 times per week
  • A set of stories 8 to 10 times per week
  • An IGTV and go live at least once per week

Know the Difference Between Consistency and Frequency

Once your goals are established, the next step is knowing the difference between consistency and frequency. This is a huge mistake I see amongst newer influencers way too often. Not knowing the difference between consistency and frequency can severely affect your ability to show up in the first place. To simply put…

  • Frequency is how often you choose to show up
  • Consistency is sticking to the frequency you’ve chosen over an extended period of time

For instance, if you’re working a 9 to 5 job or have obligations that are non-negotiable, you might not be able to post every single day. Instead, posting 3 to 4 times and showing up on stories 5 days a week might be more feasible for you.

Audit your time and make a list of all your non-negotiable tasks and find a posting frequency that makes sense for you. This will help you lay the groundwork for creating consistency. Knowing how frequently you can show up will set you up for success in the long run.

Plan Ahead

Do you ever feel like you’re flying by the seat of your pants when it comes to creating content? Coming up with your content topic and caption the day you post it is hindering your ability to show up consistently. Not only are you putting immense pressure on yourself to create content on the spot, but you’re not using your time wisely.

Instead, I recommend planning at least a month ahead. I know this sounds intimidating but getting clear on your content goals and content pillars will streamline the planning process. Keep a running Google Doc with all your content ideas and make a point to add to it each week. When it comes time to plan your content for the month, you’ll have a list of ideas that you can pull from immediately.

This is the same technique I use to build a strategic content calendar, ensuring that all my posts align with my niche, are tailored specifically for my audience, and deliver as much value as possible.

Dedicate a Day for Content Creation

Task switching is one of the best ways to waste precious time. Instead of creating content on a daily basis before hopping onto the next unrelated task, dedicate a day entirely for creating content. Doing so will save you a lot of time. And better yet, having a day entirely for content creation will encourage you to get into a state of flow.

If you’re working a 9 to 5 job, set Saturdays or Sundays aside to batch your content. And since you have a running list of content topics and ideas on a Google Doc, all you have to do is shoot the necessary photos or videos, and write captions. 

Use a Scheduling Tool

Now that you’ve successfully batched your content, streamline the posting process by using a scheduling tool like later or planoly. This seems pretty simple and self-explanatory, but it’s still worth mentioning. Batching your content is only half the battle. If you’re posting it onto your grid without scheduling it, you’re running the risk of task switching throughout your day. This gives you more of an opportunity to forgo consistency if you don’t feel up to posting that day.

Learn from Your Audience

Coming up with fresh content ideas can be pretty exhausting. What’s worse? Fresh content ideas run the risk of underperforming. I’m a huge advocate for letting your audience and analytics choose the content you post. Say, for example, you’ve posted about a topic that really resonated with your audience. Read through the comments.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

9 Ways To Expand Your Linkedln Network

Posted October 10, 2022 No Comments

LinkedIn is no longer optional for growing and managing your network effectively. In fact, we’re to the point where it’s hard to separate someone’s network and their Linkedln connections. For most, it’s one in the same.

That’s why it’s important to constantly grow and nurture our network, especially using the access that Linkedln gives us. When it comes to connecting, I’ll always choose quality over quantity. Fortunately, LinkedIn’s technology has allowed us to have both: We can make meaningful connections and do it quickly and efficiently.

These are the nine most effective ways I’ve found to grow your Linkedln network. I’ve also included a few tips on what to do once you connect.

How to Make More Connections on LinkedIn

  1. Start with the address book import to see who you already know on LinkedIn, but STOP before sending a mass invite! Instead, use the list to write down the people you want to connect with and send them each a personal message.
  2. Check out the “people you may know” box for possible connections each time you login to LinkedIn. Also, don’t forget to check the suggestions LinkedIn gives you after you connect with someone new.
  3. Search for old acquaintances and people you may have lost touch with. Start by looking for previous connections from schools, locations, churches, clubs, groups, industries, previous companies, etc.
  4. Don’t bother sending invites to people who aren’t on LinkedIn. It’s not worth your time and it’s annoying to the recipient. LinkedIn is just using you as a way to advertise to them.
  5. Put your public LinkedIn URL where people can find it. Add it to your email signature, your website’s about section, business cards, stationery, and Facebook page.
  6. After meeting a new business contact, always follow up with them on LinkedIn in addition to email. You can even let them know in your follow up email you’ll be connecting with them on Linkedln to stay in touch.
  7. Connect with peers and prospects through LinkedIn Groups. You can browse to meet new people or search groups for specific members by clicking “Members” → “Search.” Most people don’t know you can also message anyone in the same group for free. It doesn’t require inMail and it doesn’t matter if they’re a first, second or 50th degree connection!
  8. Connect with people who view your profile. This is a great excuse to connect with someone who might be a prospect checking you out. Send them an invitation or message letting them know you’d like to connect as well.

Connect with people who comment and like your LinkedIn posts. I started publishing on Linkedln exactly a year ago and it’s been an incredible way to connect with people who read my content and reach out to me or like my posts. If you aren’t publishing on Linkedln, I strongly suggest it for boosting thought leadership and lead generation.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

5 features & benefits to reap from Instagram advertising

Posted October 3, 2022 No Comments
social media adverts
Video marketing agency Kent, Film production company.

The five key benefits of Instagram advertising that make it a lucrative channel for many businesses are as follows:

  1. Ever-increasing opportunities.
  2. Build a following for your brand.
  3. Easily create ads.
  4. Showcase your brand through Stories.
  5. Leverage higher engagement rates.

1. Ever-increasing opportunities

Sure, there are many people on Instagram as we aforementioned, but what can we expect for actual growth? Let’s take the United States as an example. 140 million users in the United States, Instagram saw an 8% increase in users in one quarter. Advertising in Western Europe? That region’s usage grew 17% in 2020. It’s consistently growing and it’s safe to say that Instagram has a ways to go before getting saturated or outdated. There is plenty of opportunities left for businesses to get in front of their target audience, to expand their visibility.

2. Build a following for your brand

While people go to social networks to connect with their family, friends, or to see what their favourite celebrities’ are up to. Millions of people check out what brands are sharing. It’s not every platform that users actively do that. In fact, 200 million Instagram users visit at least one business profile each day. 81% of Instagram users also use the platform to research products and services. In addition, now that Instagram recently made shopping more prominent on the platform. 130 million users tap on shopping posts every month.

This is your cue to step in and show off what you’re offering in a captivating, visual manner. If done right, brands can build a significant following and drive business from the platform, so don’t hold back. Develop a strategy for the platform on its own but also consider how it will play in your holistic marketing and advertising strategy. Develop and use visually appealing and compelling content. Then see how Instagram fairs for your brand and the products or services you provide.

3. Easily create ads

If you’ve used Facebook for your business’s organic and paid growth through ads. Then it’s easy to further expand your reach and efforts to their sister platform. As they are connected through Facebook Ads Manager. With Instagram Ads being integrated with Facebook Ads Manager. You can now reap the rewards of most campaign objectives, optimisation selections, and targeting options. Simply connect your Instagram account in your Facebook Business Manager business settings, then in Ads Manager, add Instagram to your ad placement targeting at the ad set level, if you haven’t done so yet and see how Instagram’s three ad placements—Feed, Stories, and Explore tab—can work for you. While IGTV doesn’t have ad placements on it, I believe we can expect to see one becoming available in the near future – so keep an eye out for that. Facebook has stretched into a variety of placements across its ecosystem from within itself to Messenger, Audience Network, and Instagram.

This might be your first foray into Instagram Ads, you can easily use creatives that work on Facebook, however, be mindful of specs so that you can make your ads look native to the platform and fit within certain video length limits, as they do vary across platforms and placements. If you don’t yet have images or videos that may be more Stories-centric, in that they are vertical and take up the full screen, you can edit your creatives in the ad level and crop them to fit the various placements until you do have more sizes of images and videos.

If you don’t yet have video ads but want to make a more significant impact by capturing the attention of your target audience on Instagram, take advantage of the free built-in tools that Facebook has to offer. In the ad level, upload or select your still image and then use the Video Creation Kit for templates, special effects, and overlay text to give your images an edge by adding some motion to them. Most features available within Facebook Ads Manager work on Instagram ad placements, too.

4. Showcase your brand through Stories

Snapchat may have been the first with ephemeral content, but it’s not the last. Instagram developed its own version after Snapchat declined Facebook’s acquisition offer and quickly surpassed Snapchat’s userbase. While Instagram Stories isn’t new, more brands continue getting into this popular placement and seeing great success. Currently, a half billion people are watching Stories every day, thus further emphasizing why it’s important to add Stories into your organic and paid advertising strategy. While it’s true across Facebook’s advertising ecosystem, it carries over into Instagram as well, that you can easily connect with target audiences that may not know you exist and that you could add value into their lives. By showing up in front of them, you can quickly captivate using Stories given the brevity of the content and then get people into your funnel. With more than half of users saying they become more interested in a product or service after they see it in Stories, you might as well bet on yourself and see what kind of results Instagram Ads can bring you and your business.

5. Leverage higher engagement rates

From what we’ve seen in our client accounts and from what we’ve heard around the industry grapevine, engagement rates are typically higher than on other social platforms. While that is the case, make sure your product images and videos are visually engaging and on-brand so they can help drive more purchases. One social media team reported that engagement rates are highest for photo posts, followed by carousels, then videos—which of course, will vary by the content promoted, your industry, and audience targeting.

Ecommerce marketing platform Yotpo reported that people are 58 times more likely to engage with branded content on Instagram than on Facebook and 120 times more likely than Twitter. While engagement rates have changed since Yotpo reported those Instagram statistics in 2018, we have seen them slightly decrease over the years as more people join and upload content. Even if that may be the case for others, user engagement rates on Instagram posts and ads are still exceptionally high compared to other platforms.

To begin with strong engagement rates or to boost your existing efforts, leverage user-generated content, or UGC. Ask questions in your posts and then put some advertising budget behind them to expand their visibility to new audiences. Reach out to smaller influencers and develop a partnership program. Once you have UGC content, reshare it on your account, whether it is someone wearing or using a product of yours, a review or testimonial, or anything else that people might share that relates to your brand. While the possibilities are endless, showcase your product or service in use so that prospective customers and avid fans can better have their expectations managed, as well as be more likely to convert for the first time or again.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Instagram Live: A Step-by-step Guide for Businesses

Posted September 10, 2022 No Comments

Why Should Instagram Live Be Part of Your Strategy?

Going live is one of the best ways to connect with your followers in a direct, transparent, and authentic way. Unlike pre-recorded Stories, Instagram Live is a totally unedited stream for your followers to tune into and engage with — which can be a great way of showcasing the more human side of your business for your audience to connect with.

And that’s not all. Instagram Live allows your audience to submit their comments and questions in real-time, making it one of Instagram’s most interactive video platforms.

This can be a hugely beneficial tool for building a stronger connection between your brand and potential customers, allowing you to gain valuable feedback and insight — straight from the people that matter most!

Hosting an Instagram Live can also help boost your discoverability on Instagram. For example, every time you go live on Instagram your followers will receive an in-app notification, and your Live will be bumped to the front of their Instagram Stories feed.

With all this in mind, Instagram Live is an awesome tool to promote your products, engage with potential customers, and increase your reach.

TIP: Give your Instagram Live a boost by promoting them on Instagram Stories in advance! Storyboard and schedule your Instagram Stories with Later today, available on all paid plans.

Schedule Instagram Stories!

How to Go Live on Instagram: A Step-by-step Guide

Instagram Live is an incredibly easy tool to use! But before you start broadcasting, there are a few administrative items to take care of.

Step 1: Adjust Your Instagram Live Settings

Before you jump into your Instagram Live, it’s a good idea to check your camera settings.

To do so, open the Instagram Live mode view. Then, tap the wheel icon in the top right-hand corner to open your controls.

From here, you can select if you’d like to hide your Live from specific people, along with other tools like which side of the screen you want your camera toolbar to be on.

You can also select one of the icons on the left-hand sidebar to add the title of your Instagram Live, set the audience (either Public or Practice mode), or schedule it for a future time and date.

TIP: Practice mode is a great way to alleviate any technical difficulties or pre-show nerves before you go live (more on that later!).

Step 2: Filter Out Offensive Comments

If you’d rather not see inappropriate words in the comments on your Instagram Live, you can automatically hide offensive comments, and manually filter comments that contain specific words or phrases.

Open your Instagram settings, scroll down to “Privacy,” select “Hidden Words,” and then toggle “Hide comments” from “Off” to “On.”

You can even take it a step further by using the “Advanced comment filtering” option, or manually adding words, phrases, and emojis that you don’t want to see to a list.

And even better, with Instagram’s new “Live Moderator” feature, you can appoint someone to be a moderator during the livestream.

Your moderator will have the power to report comments, remove viewers from the Instagram Live, and turn off comments for a viewer — making one less thing for you to worry about.

Step 3: Check Your Live Stream in Practice Mode

With Instagram’s “Practice Mode” tool you can test out your Live setup in advance.

Before you go live, select the eye icon on the left-hand corner of the screen. Toggle from “Public” to “Practice.” That’s it!

This feature is perfect for ironing out any kinks before you go live to the masses.

Step 4: Go Live

Once you’re happy with your practice session and ready to go live, it’s quite simple.

Tap the “Live” icon at the bottom of your screen to start your broadcast, and get ready for your close up!

Step 5: Use Instagram Live’s Interactive Features

Once your live is underway, you can choose from a number of features to make your broadcast more engaging:

  1. Share questions from your viewers to the screen by tapping the question mark-speech bubble icon at the bottom of the screen. You can only share a question once a viewer has submitted it during the broadcast.
  2. Send a Direct Message to someone about your Instagram Live by tapping the paper plane icon at the bottom of the screen.
  3. Invite someone to co-host your Instagram Live by tapping the person icon at the bottom of the screen.
  4. Apply an Instagram Stories filter to your broadcast by tapping the filter icon on the right-hand side of the screen.
  5. Tap “Comment” to add a comment to the live stream. You can also pin a comment to the top of the feed by tapping and holding it.
  6. Disable your video feed by tapping the camera icon on the right-hand side of the screen.

You can also share an image or video to your broadcast screen.

First, tap the picture icon in the top right-hand corner of the screen:

Then, choose an image or video from your photo library:

TIP: Use this feature to share educational content like an infographic or a collection of recent photos. Think of it as giving a mini live presentation!

Step 6: End the Live Broadcast

Once your Live is over, tap “End” in the top right corner and then “End Now” to confirm.

From here, you can tap the save icon in the top left to save it to your camera roll to re-use elsewhere. You can choose a cover, write a caption, add a location, and tag other users.

We love repurposed content.

How to Host a Great Instagram Live

Now that you know how to go live, we can dig into what makes for a really great strategy!

Here are our top 6 tips for hosting next-level Instagram Lives that drive real value for your brand:

Tip 1: Hype Up Your Instagram Live in Advance

Regularly and strategically promoting an upcoming Instagram Live can make all of the difference when it comes to securing those all important views!

You can now schedule an Instagram Live up to 90 days in advance, which is great for building hype and creating more of an “event” out of your upcoming broadcast.

By scheduling a Live, you can share reminders and countdowns directly to your their Instagram Stories and feed.

Tell your audience what they can expect in the live broadcast, and invite them to share any questions they have in the comments. This can help your followers feel more engaged, and ultimately more likely to tune in.

Tip 2: Go Live When Your Audience is Most Active

Going live when your followers are most active is one of the easiest ways to make your Instagram Lives more successful.

But how can you predict when your audience will be online ahead of time? The best way to do this is by studying historical data trends to understand when your audience are typically most active on Instagram.

Take a look at your Instagram insights. Under the Audience tab, you’ll find a breakdown of when your followers are most active online broken down by day of the week and time of day.

And if you’re looking for even more detail, you can use your Later Analytics to hone in on your audience’s behaviors.

Your Later analytics dashboard has a super-detailed breakdown of when your audience is online — and you can use that info to tailor your Instagram Live schedule.

PRO TIP: Use Later to discover your best time to post based on audience engagement trends! Upgrade now to find the best days and times to post on Instagram for maximum engagement.

Find Your Best Time to Post 

Get more engagement on Instagram posts by scheduling them for your optimal times with Later

Tip 3: Consider Your Lighting and Location

Planning the location and lighting for your Instagram Live can have a huge impact on how professional your broadcast looks.

Consider how the backdrop of your Instagram Live supports your brand’s message. For example, a minimal white setting with plants will create a totally different aesthetic to a wall with scrapbook-style photos on it.

If your brand is fun and playful, consider how to reflect that with your use of color. For example, a bright pop of pastel can instantly shift the tone of your Instagram Live and make it feel more on brand.

In terms of lighting, natural light is always the most affordable (and often the best) option.

Tip 4: Have a Clear Content Plan

As with any video content, it’s super important to have a clear vision of what you’re going to cover in your Instagram Live broadcast. Having a clear plan will help prevent any awkward pauses, and will also make sure you’re hitting all the important points for your business agenda.

One of the best ways to plan your live stream is to think of it as having a beginning, middle, and an end — or more specifically, an introduction, focal point, and conclusion — and making a note of the most important messages to get across during the broadcast.

It’s also a good idea to consider what could go wrong in a “worst case scenario.” For example, if your live broadcast relies on viewers’ questions, have a backup plan in case you don’t receive any. This could be a list of questions that you’ve gathered earlier from Instagram Stories, or an alternate talking point.

Tip 5: Introduce Branded Elements

One of the main advantages of going live on Instagram is that you’re providing an unedited and direct channel for your audience to engage with your business.

However, that doesn’t mean that you can’t introduce some branded elements to make your live broadcast feel more aligned with your brand values.

This could be as simple as having cue cards in your brand color palette, holding a branded mug, or choosing a backdrop that fits with your creative aesthetic.

Watch our TikTok video to discover exactly how to do this here:

TIME-SAVING TIP: Add your customized templates to a dedicated folder so you can easily find and select them during your live broadcast!

Tip 6: Keep Your Business Goals Front and Center

There are hundreds of reasons to go live, so nailing down what matters the most can help keep your broadcast focused, effective, and measurable!

This could be building hype around the launch of a product, spreading the news about an important company update, getting real-time customer feedback, driving sales for an existing product line, or positioning your brand as an expert on a certain domain.

With clearly defined goals, you can regularly step back and make sure your Instagram Live content plan is fully supporting them.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Why are Podcasts so Popular in 2022?

Posted September 3, 2022 No Comments

Why are Podcasts so Popular in 2022 :

Gone are the days when you would listen to radio stations on repeat. Feverishly trying to find anything useful to occupy your mind and ears. Anything you’re interested in — from quantum physics to stand-up comedy to love and loss tales — may now be accessed and experienced with the swipe of a finger. Let’s figure out why are Podcasts so Popular in 2022.

A podcast is a miraculous alternative to regular radio that most people are familiar with these days. A podcast, by definition, is an episodic collection of digital audio recordings made accessible for download through the Internet. For convenience, listeners may subscribe to their favourite radio stations and listen either online or offline. Even better, they’re (usually) free!

Podcasts may make a monotonous commute to and from work more fascinating, stimulate your thoughts while cleaning the house, or encourage you while working out at the gym. But what is it about podcasts that make them so popular? What makes them more appealing than their favourite new hit or a typical radio show?

They help you get over a creative block.

Assume you’re a fiction writer who is stuck on character development in a new novel you’re working on. Listening to podcasts including conversations with other fiction authors might provide insight into how they use their personal experiences and dreams to help construct characters in their works. You may then utilise these ideas to draw inspiration from your own life. Podcasts can also help listeners address problems creatively while focusing on other topics.

They help you feel inspired and empowered.

Do you wish to go all over the world? Considering establishing a non-profit organisation? Do you want to live a more environmentally friendly lifestyle? There are several podcasts that contain conversations with activists, explorers, and small business entrepreneurs that might motivate you to live the life you’ve always desired. Sometimes all you need is a podcast to get you started in the morning.

They help you spend time more effectively & escape reality.

Consider how much time you spend travelling to the office, jogging, or perhaps even house cleaning (geez)! Those are many minutes that can be spent far more successfully by listening to podcasts while driving, running, cleaning, or cooking, making the best use of your time.

They help you understand your education in a far more enhanced manner.

Did you major in Business Administration but secretly want to be a farmer or a filmmaker? With the abundance of podcasts accessible, it’s simpler than ever to broaden your knowledge on any subject conceivable. You may learn about fresh technological developments, unusual scientific findings, and the best ways to advertise your web series or start a homestead.

They help you stay relevant about current and trending world affairs.

It’s easy to feel quite depressed after listening to the news all day. Podcasts provide a new dimension to your daily news by providing engaging debates on a wide range of topics. They can look at a topic from several perspectives and frequently delve much further into an issue than a standard news source would, while also providing some entertainment value. As a result, you may have a more comprehensive understanding of the issue. Many new listeners have discovered podcasts to be an excellent substitute for news that is overly fear-mongering on television and overly sensationalised on social media.

They enhance relationships and make you feel less lonely.

It might be tough to look at a situation objectively and address an issue if you have a bad connection with a family member, love partner, or friend. Listening to conversations with individuals who have dealt with similar situations might help you get clarity on your own problems and gain the information you sorely need. In the absence of individuals in your actual life, the podcast might help you feel linked to another human being.

There is a podcast for everyone, whether you are 20 or 70, male or female, a free-spirited hippy or a highly focused businessman, and there will be more in the future. They’ll make you laugh and cry, push you to advance in your work, or provide you with the clarity you’ve always needed to make a crucial life choice.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Would you like to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How to Get More Followers on TikTok in 2022

Posted August 29, 2022 No Comments

TikTok is one of the newest social media platforms for creating videos. As a global pandemic kept people indoors and away from their friends, Tiktok skyrocketed in popularity. And it seems the novelty of the platform hasn’t worn off.  

How to Grow Your TikTok Followers

If you want to succeed on TikTok, you need to nurture an extensive presence on the platform. When you have a larger audience, you’ll get more attention for your brand so you can increase brand awareness, boost sales, and create lasting relationships with your target audience. While there are platforms you can use to help you get more followers fast, that’s really only going to help you short-term. To use the platform to its fullest potential, you need genuine TikTok followers that actually care about your brand and what you have to say.

Identify Your Target Audience

Once you’ve found your target audience, you’ll need to create content specifically for that audience. While your goal is to get more TikTok followers, it’s important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections. Don’t just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions aren’t going to help you if those followers aren’t interested in moving deeper into your marketing funnel.

Leverage Trends

TikTok is all about the trends and you can drastically increase your TikTok followers by jumping on trends as they arise. Of course, just because something is trending doesn’t mean you have to participate. Be discerning about the trends that you join in on to make sure that they’re the trends your target audience is also participating in.

Educate Your Followers

The best TikTok content for brands and influencers is both educational and entertaining. Use TikTok to create engaging and educational content that provides value to your followers. It’s a great idea to use clever TikTok content to share information about your products and services that can best serve your audience and make their lives easier.

Use Hashtags

Hashtags are popular on most social media platforms because they make it so easy to find collections of the content you’re interested in. Using hashtags on TikTok can help you grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags.

Post at the Right Time

One of the best ways to get more TikTok followers is to make sure you post on TikTok at the right time. The best time is, of course, when your audience is most likely to be online. It could take some trial and error to find that sweet spot but it’s so worth it.

Create (and Participate in) Challenges

We recommend participating in the same challenges that your target audience are facing. Many of the popular challenges are dance ones so be prepared to show your best moves. In addition to participating in existing challenges, you could create your own.

Engage With Other TikTok Creators

It’s important to engage with other creators on the platform, using TikTok’s duet and stitch features to increase engagement. Start by finding ways to incorporate education about your products and services in these engagement efforts, but don’t shy away from engaging with other creators simply because you enjoy their content.

Get More Followers With Creativity and Persistence

TikTok continues to increase in popularity so if you’re interested in getting more followers , there’s no time to waste. Using the tips in this article, you’ll be well on your way to getting more followers, increasing engagement, and building a vibrant community on the platform.

TikTok’s primary feed, the For You page, offers up highly personalized content for each user based on videos they’ve watched and liked as well as the creators they follow. Getting your content on TikTok’s  For You page is key to success on the platform but without the other tips on this list, your likelihood of getting to the For You page, or featuring consistently on the page, is slim.

Each of the tips in this article is important, but don’t get overwhelmed. You don’t have to implement every single tip all at once. Then, create high-quality content (with a CTA) and publish it during peak times.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

How to Get Your Video Content Shared on Social Media

Posted August 27, 2022 No Comments
social media content

Social media has been around for some time now and with more and more people joining social media platforms every day. It is also why social media has become a favoured spot for marketers of different shapes and sizes to promote their content, products, and services.

As any good marketer knows social media; Facebook, Twitter, Instagram and YouTube are nothing if content sharing doesn’t drive them. One could even go as far as saying that the share button is the backbone of the entire social media operation.

With that said, here are some tips on how to get your video content shared on social media. 

Keep them Short

Even though video content, by its very nature, is more easily consumed by your audience than text posts, this doesn’t mean that people want to see a full-length movie. Each social media platform has its optimal video length.

Repurpose Blog Posts

If you’re reading this, the chances are that you are already writing blog posts on a regular basis. If this is the case, then you can repurpose some of those blog posts into short videos. Use Google Analytics and other such tools to track your best performers.

If that material did well in writing, it could also do great as a video. Older videos can also be repurposed. 

Go for Quality Videos

Every one is reasonably conscious of the fact that the video and audio quality is an important part to play when it comes to viewer engagement and share-ability. You don’t have to break the bank to produce these videos and it’s advisable to either invest in some filming equipment or hire a team of professionals to help you out.

Conclusion

In short, social media and video content work exceptionally well together. If you are not already on this train, you are missing out. By investing in video content and using these simple tips above, you can go a long way.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

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