Modus Wedding Films

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How To Start A Blog / Video Marketing Agency In 2022

Posted June 2, 2022 No Comments

Create A Blog In 20 Minutes

Are you looking for an easy guide on how to start a blog or social media for videos for business or video marketing agencies? The step-by-step guide on this page will show you how to create a blog in 20 minutes with just the most basic computer skills and you may find out new things to do with video marketing.

After completing this guide you will have a beautiful blog that is ready to share with the world.

This guide is made especially for beginners. I will walk you through each and every step, using plenty of pictures and videos to make it all perfectly clear.

If you get stuck or have questions at any point, simply send me a message and I will do my best to help you out.

Ready to start? Click here to skip the intro and start building your blog now

Starting a blog can seem overwhelming and intimidating. This free guide is all about blogging for beginners, and will teach you how to become a blogger with just the most basic computer skills. So whether you’re 8 or 88, you can create your own blog in 20 minutes.

You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes when you make your own blog. I created this free guide so that a complete beginner can learn how to blog quickly and easily.

How to Start a Blog in 6 Steps

  1. Pick a blog name. Choose a descriptive name for your blog.
  2. Get your blog online. Register your blog and get hosting.
  3. Customize your blog. Choose a free blog design template and tweak it.
  4. Write & publish your first post. Share your thoughts with the world. The fun part!
  5. Promote your blog. Get more people to read your blog with the proper marketing.
  6. Make money blogging. Choose from several options to monetize your blog.

Should you start a blog?

One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational way.

Many successful bloggers will write about a variety of topics on the same blog, this is because of the format.

In addition, you don’t need to be an expert on any of the topics you write about to have a successful blog. For example, visitors to a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.

To be successful as a blogger there is really just one requirement: a passion for your topic.

At its heart, blogging is about sharing your knowledge with the world. Writing about things that you are passionate about makes the process of starting a successful blog so much easier. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your visitors interested.

So why would you go to the trouble of blogging? There are a few reasons:

  • Share your story. A blog allows you to have a voice and be heard. You can share your story with the entire world if you so choose. One of the most common ways blogs are used are as a diary where the blogger writes about their daily experiences so that friends, family, and others can all be a part of their lives.
  • Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a piece of content and then continue to profit from it long after the the writing is finished. I go into much more detail on how to blog for money later in this guide.
  • Recognition for yourself or your business. No, you probably won’t have paparazzi following you around because of your latest post. But a successful blog makes your idea into a reality, and can gain you a ton of recognition in your respective field. Many bloggers are known as experts just because of their blogs, and some have even gotten book and movie deals based on their blogs.
  • Find a community. Blogging at its heart is interactive. You write a post and people comment on it. This is a good way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.

Step 1: Pick a blog name

If you’ve already got an idea for the name of your blog, you can check to make sure that no one else has already registered it:

Note: You cannot use any spaces or punctuation other than dashes in a domain name.

If you find that the name you wanted is already taken there are a few things you can do:

  • Try a different domain extension.
  • Add small words. Words like “a”, “my”, “best”, or “the”. For example, this site is called TheBlogStarter.com instead of BlogStarter.com.
  • Add dashes between words. For example, scott-chow.com

How to Choose a Blog Topic & Name

If you don’t have an idea for a name already, the first step is choosing your blog topic.

If you’re not sure what to blog about, there are a few ways to find a good blog topic:

  • Life experiences. Everyone has lessons they have learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations.
    For example, I recently helped a woman start her blog about being a fireman’s wife. She has a lot of experience and knowledge to share with others about this topic, and it has helped her connect with others in similar situations.
    Think about the things you have experienced in life. This could be related to your family (example: a blog about being a stay at home mom), work (a blog about experiences dealing with clients), or other life experiences (a blog about dealing with a troubling time such as a disease or divorce, or about a happy time such as preparing for a wedding or a birth of a child).
  • A personal blog. A personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share your thoughts with the world without having to stick to just one topic.
  • Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.

Once you have a topic it’s time to choose your blog name, also known as your domain name.

A good blog name should be descriptive so that potential visitors can instantly tell what your blog is about just from the name.

If you are blogging about one specific topic then you will definitely want to include that in some way when you pick a domain name. Try not to get hung-up on just one word though. For example, a videographers blog doesn’t necessarily have to have the word “videographer” in it. The words “video marketing”, “filming”, and “cameras” would also let people know that your blog is about being a videographer.

A .com domain extension is the most preferred, but .net or .org work as well. It is also important to note that for the purposes of a blog domain you cannot have any spaces between words. So “Blogging with Kelsey” becomes bloggingwithkelsey.com

Step 2: Get your blog online

Now that you’ve got a name picked out it’s time to get your blog online. This might sound hard or technical, but the steps below will walk you right through and make the process easy.

To get your blog up and running you need two things: blog hosting (also known as web hosting) and blogging software. The good news is that these typically come packaged together.

A blog host is a company that stores all of the files for your blog and delivers them to the user when they type in your blog name. You must have a blog host in order to have a blog.

You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.

Step 3: Customize your blog

How do I start a blog? You can watch me build and customize a beautiful blog from scratch here:

The video above should answer a lot of questions you might have about how to set up a blog and get it customized. Here is a step-by-step break-down of some of things I show in the video.

Logging in

If you are not already logged-in from the previous step, go to Bluehost.com and click “Login” on the top right to bring up the login screen.  You can then login using your domain name and the password you set in the previous step.  If you have misplaced your password you can reset it by clicking the “Forgot Password” link.

Once you log-in you will be taken to your BlueHost Portal.  From the portal you can click the blue “WordPress” button to be logged-in automatically to your WordPress blog.

Changing your blog design

Once you login you will be in the WordPress dashboard. This is where you can make any changes you want to your blog.

Everyone has a different idea of how they want their blog or video marketing page to look to look. One of the great things about WordPress is that you can change your entire layout and design with just a few clicks.

In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your WordPress blog. To change your theme you are going to click on the “Appearance” tab on the left menu.

You will see several free WordPress themes are already installed on your blog: Twenty Seventeen, Twenty Sixteen, etc. These are well-designed, clean-looking themes that can work for just about any type of blog. In fact, many of the world’s top bloggers use one of these themes.

Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Sixteen” WordPress theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!

If you don’t like any of the themes that are already installed you can easily choose from thousands of other free WordPress themes. To install a new WordPress theme, click on the “Appearance” tab on the left menu and then click “Add New Theme”.

This is the WordPress theme search screen.  There are thousands of themes to choose from.  You can change your entire design at anytime simply by activating a new WordPress theme.  To find a theme you like, I suggest you click on the “Popular” tab and start browsing. When you find one that you like click the blue “Install” button.

Once the theme is installed click “Activate” to activate the theme on your blog. To see your new theme in action, go to your blog and take a look!

Step 4: How to write a new blog post & publish it

Now that your blog is up and running it’s time to actually do some blogging!  Let’s create your first piece of content.

Go to the left menu and click on “Posts”.

You will see there is already a post there. This is a default post on every new WordPress blog, and we don’t need it. To delete it click “Trash” just under the post.

To begin writing a new post, click the “Add New” link.

You are now on the post editor screen. Enter the title of your post in the top box and then begin writing your post in the lower box.

If you would like to add a picture to your post, click on the “Add Image” icon and click “Upload” to upload a picture from your computer. You can make adjustments to the picture size on the next screen. When you are ready click “Insert into post” to add the picture.

Once you have finished your post just click the “Publish” button on the top right side of the screen to publish the new post.

Content That Should be on Your Blog

There are two main types of content your blog should provide: static and dynamic content.

Static Content: Your blog should contain a few necessary pages explicitly designed to provide the visitor with the tools they need. The content on these pages is static, meaning – the content doesn’t change, or at least not very often. These are mainly top-level pages that can be accessed via a menu on your blog.

These static content pages should be in place well before you launch your blog to the world.

Important static pages to include:

  • About Me (Us) – This page should include a biographical summary of the author(s) as well as a mission statement. Think about the answers to these questions: How did your passion for the subject matter develop? What do you want to convey to the world? What is your ultimate goal?
  • Contact Me (Us) – A contact page provides the visitor a place to reach the author which, in turn, provides the visitor with the reassurance that you are a real and reachable author. You can add your physical address, phone number, and custom email address. Or you can utilize a simple contact form to keep your personal identifying information private. You should put links to all of your social media profiles here as well.

Your blog content should be regularly submitted at specific intervals. Waiting months to create content will never build a following. Posting content weekly and driving traffic to these posts will help build your brand.

How to write great blog content

Each post should be lengthy, informative, and engaging. It’s not always easy to come up with new blog and video marketing post ideas on a regular basis and you are free to mix up the tone and even the subject matter to keep things lively and interesting.

Define the Content: Create an alluring post title that stimulates curiosity and encourages clicks. Use the first paragraph of your post to clearly define the topic of your article and provide a possible hook to keep the reader reading.

The Longer the Better – But Break It Up: The more information and detail you include, the better. But visitors will begin to skim if the content contains lengthy paragraphs a mile long, and will pop out faster than they came in. Visitors enjoy tidbits. Keep your paragraphs short with spaces in between, use lists and standout quotes, use images, and always include headings and sub-headings so that visitors can find what they’re looking for.

Engage The Reader: At the end of each post, a common tactic used to engage visitors is posing a meaningful question to your audience and asking them to reply in the comments. This simple measure can increase engagement tenfold.

Original Content: Your content should always be original. Your content should come from your heart, your brain, your knowledge base, and your experience. You can get topic ideas from others in your field, but make sure the content comes from you.

Original Photos: While it is easy to include stock images from free image sites, it is even better to include your own photos and graphic work. Another idea is to take free images and manipulate them with a free photo editor.

Edit Work: The blog content should be sufficiently edited. Nothing says unprofessional like several typographical and grammatical errors. If you need a few refresher courses in grammar, consider using a writing application.

Publishing Your Blog

Even after you have written a post your blog may still be showing a placeholder page.

When you are ready to make your blog public for the first time, just click the “BlueHost” menu at the top left of the menu in your WordPress dashboard then click the blue “Launch” button to remove the placeholder page and launch your blog.

Congratulations! You now know how to start your own blog and publish content!

Step 5: Promote your blog

Creating a well-designed blog and writing great content is just the start. In order to get visitors to your blog you will need spend some time promoting it, especially when you first start.

The strategies below will help get your blog in front of more readers. You don’t need to use every strategy – try out a few and see what works well for you.

Alert Your Inner Circle

The very first people who should become aware of your blog are your inner circle. This includes family, friends, and colleagues within your field. Encourage them to become followers, ask them to mention your new blog, and – most importantly – thank them.

Use Social Media

While you don’t want to overdo it, you still want to create accounts with the “biggies” like Facebook, Twitter, YouTube, Pinterest, and Instagram.  You should post a link to your newest content on your accounts, but you can also post relevant news and links to other sources that your readers may find interesting.  Don’t forget to use hashtags and engage with your followers!

One of my favourite ways to get visitors to a blog or a video marketing agency is to post links on my social accounts, like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your visitors. If you have created high-quality content on your blog then social media is a way for your blog to go viral.

Comment on Other Blogs

Find other blogs and social media for videos in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments. Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.

Engage with Your Visitors

When your readers leave comments on your posts, always engage with them. Reply to their comments and questions, give them “likes” and affirmations. When it is obvious that an author cares about his/her community and readership, visitors are naturally encouraged to return.

Collaborate with other bloggers

Become enmeshed in your blogging community by collaborating with respected members of your field. Collaborating includes guest posting, promoting each other’s blogs and products, and regularly interacting through comments and social media.

Post Regularly

Post content regularly. Create an editorial calendar and stick to it. A good blogger posts at least once per week to start. If you have long lapses between posts, your followers will drop off and your growth will be severely hampered. It’s not easy to post on a schedule, but it’s something you absolutely must stick to.

Create an Email List

In addition to getting new visitors to your blog, you will also want to make sure your current visitors are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post new content on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.

Step 6: Make money from your blog

Once you have put in the effort of creating great blog content and promoting your blog maybe for a video marketing agency, making money from your blog is actually the easy part.

Blogs have the potential to be extremely lucrative, but don’t assume that you’re going to start making money in the first week, or even in the first month. It could take six months to a year to start seeing a steady stream of income. Blogging takes work and dedication, but once you develop a large enough audience, there are several methods you can employ to monetize your blog.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active video marketing agency. Video production company London, Video production agency Kent.

Top Trending Videos And Videographers 2021

Posted May 27, 2022 No Comments

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP, a collaborative Minecraft server with an active fandom full of videographers and commentators.You also raised short-form video to new heights, watching new cooking, dental (yes, dental), and magic creators (on youtube) transform traditional entertainment.

As the year comes to a close, it’s time to celebrate with a look at the top trending videos, videographers, and artists you helped propel to mainstream success.

This year’s top trending videos on youtube saw creators convert some of their most popular content into longer running phenomena. By producing sequels in response to audience demand, these creators showed how to turn one-off wins into full-on series with fresh influence: Dream made speedrunning a spectator sport with his increasingly innovative attempts to defeat Minecraft’s Ender Dragon; Mark Rober went from busting package thieves with his homemade glitter bomb to catching phone scammers; and Dude Perfect used their humorous stereotypes format to shine a light on the types of people you’re likely to meet at a game night.

Also making the year’s top trending list: A new survival challenge from MrBeast, the Weeknd’s much memeified performance at the Super Bowl Halftime Show, a hot take on one of the most talked-about games of the year, a scripted morality lesson, a moving musical audition, and a fight against zombies. Oh, and the socially-distanced inauguration of a new U.S. President and VP.

MrBeast – I Spent 50 Hours Buried Alive
Dream – Minecraft Speedrunner VS 5 Hunters
Mark Rober – Glitterbomb Trap Catches Phone Scammer (who gets arrested)
NFL – The Weeknd’s FULL Pepsi Super Bowl LV Halftime show
CoryxKenshin – Friday night Funkin’ KEEPS GEtTING BETTER AND BETTER (Part 2)
Dhar Mann – Kids MAKE FUN OF Boy with AUTISM, Instantly Regret It
America’s Got Talent – Golden Buzzer: Nightbirde’s Original Song Makes Simon Cowell Emotional – America’s Got Talent 2021
Biden Inaugural Committee – The Inauguration of Joe Biden and Kamala Harris | Jan. 20th, 2021
Forge Labs – I Spent 100 Days in a Zombie Apocalypse in Minecraft… Here’s What Happened
Dude Perfect – Game Night Stereotypes

Breakout Creators 

Among 2021’s breakout videographers on youtube, Kallmekris turned character-driven sketches into must-watch viewing, Casual Geographic reinvented the nature documentary, and Beluga used the interface of chat platform Discord to riff on internet culture.

  1. Kallmekris
  2. Ranboo
  3. Adin Live
  4. Beluga
  5. Ryan Trahan
  6. TapL
  7. Kinigra Deon
  8. Tubbo
  9. BrentTV
  10. Casual Geographic

Zhong topped the Top Shorts Creators list in 2021.

Top Shorts Creators (US)

This year’s first-ever Top Shorts videographers list is full of creators who took run-of-the-mill, everyday experiences and transformed them into entertaining snippets, from gaming-themed sketch comedy to relatable workplace vlogs.

  1. Zhong
  2. Desmond Dennis
  3. Dental Digest
  4. Greg Renko
  5. Nick DiGiovanni
  6. The Bentist
  7. Milad Mirg
  8. SeanDoesMagic
  9. Dylan Lemay
  10. DankScole
  11. Lisa Nguyen
  12. Jeenie.Weenie
  13. Jacob Colvin
  14. Ian Boggs
  15. The Beverly Halls

Artists who reflected culture and tapped into the language of the Internet saw chart-topping wins.

Top Music Videos (US)

And in music, videographers who reflected culture and tapped into the language of the Internet — with songs that inspired dance challenges, memes and so much more — saw chart-topping wins.

  1. Pooh Shiesty – Back In Blood (feat. Lil Durk)
  2. The Weeknd- Save Your Tears
  3. Lil Nas X – Montero (Call Me By Your Name)
  4. Polo G – RAPSTAR
  5. DJ Khaled – EVERY CHANCE I GET ft. Lil Baby, Lil Durk
  6. MO3 & OG Bobby Billions – Outside (Better Days)
  7. Bruno Mars, Anderson .Paak, Silk Sonic – Leave the Door Open
  8. Cardi B – Up
  9. Olivia Rodrigo – drivers license
  10. Rod Wave – Street Runner

Want to learn more about the creators and videos that made this year’s top lists? Head to the Culture & Trends site, where you can find all the global moments that defined 2021. And for a deeper dive into this year’s ads trends check out this post.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

6 Benefits Of Blogging On LinkedIn

Posted May 20, 2022 No Comments

1. Ready-made traffic

Got your own blog? Good. You will know that attracting readers can be tricky (even for professional videographers and bloggers) , especially in the early days. With LinkedIn you are part of a hive that’s 467 million professionals strong. There are people who want to read your content, and plenty of them. LinkedIn helps you reach them – and that starts with your carefully nurtured network of connections.

2. Boost your exposure (beyond LinkedIn)

Of course, LinkedIn allows your readers to share your content across their other social media channels. You could pick up traffic from Twitter, Facebook and all the rest – even if you don’t actively use those platforms yourself. Easy win.

Good posts with eye-catching headlines and a logical structure can earn your company tens of thousands of views. A post by the CEO of investment company adventur.es is a good example of just what blogging on LinkedIn can do for your brand.

3. Get ranked in Google fast

LinkedIn holds phenomenal clout with the search engines. Publish your content and Google will pick it up pronto. That’s excellent news if you’re writing a piece in response to the latest big story in your industry. When the value of your content lies in its timeliness, LinkedIn will help you maximise the opportunity.

4. Build credibility and gain trust

Links to the latest content you publish on LinkedIn are added to the top of your profile. That shows any visitors checking out your profile that you are engaged, knowledgeable and confident enough to make your opinion heard. Ideal for picking up one or two extra credibility points.

5. Drive traffic to your blog

Just because you’re publishing on LinkedIn doesn’t mean you can’t include links in your content that direct readers to your own website. In fact, why wouldn’t you?

6. Built-in analytics

LinkedIn shows you how many times your content has been viewed, how many shares it’s generated and how many comments readers have felt compelled to leave. That’s useful in any marketer’s book. Especially if you fancy comparing the data with your own blog’s analytics to see which content is working best on each platform.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

Best Times to Post on YouTube in 2022 

Posted May 13, 2022 No Comments

When is the best time to post on YouTube?

Our 2022 social media trends report shows that the best times to post on YouTube are between 6-9 p.m., 3- 6 p.m., and 12-3 p.m. on Fridays, Saturdays, and Sundays. Creating a video for YouTube isn’t an easy task, even for a videographer. First comes ideation, then scripting followed by filming, and finally editing – and that’s just at a high level. Imagine doing all that work just to upload a video that doesn’t get much traction.

When you’re first starting out, you’re bound to struggle. However, if you’ve been at it for a while and are still not getting any traction from your videos, your upload time could be the culprit.

To start, our report revealed that most marketers surveyed say they post on YouTube four to six times a week – as much as they post on Instagram, TikTok, Reddit, and many other social platforms.

The only platforms where respondents posted every day were Facebook and Twitter.

While other social media platforms offer countless formats to engage audiences, from ephemeral content and in-feed posts to polls and live streaming, some argue YouTube is slow to expand its formats.

Given that, it’s a bit surprising that marketers are posting as often on the platform, especially since it’s long-form content that tends to require more time and effort.

Now onto the good stuff: The best times to post on the platform.

Here’s the breakdown:

  • 31% of respondents said 6 p.m. to 9 p.m.
  • 23% of respondents said 3 p.m. to 6 p.m.
  • 19% of respondents said 12 p.m. to 3 p.m.

As for the best days, data shows that it’s the weekend with Saturdays being the most popular answer, followed by Fridays and then Sundays.

Other video platforms like TikTok and Instagram focus on short-form content, making it easy for consumers to get what they need during breaks throughout the day. YouTube, however, requires a bigger time commitment.

When is the worst time to post on YouTube?

Wondering when you shouldn’t post on the platform? According to our social media trends report, Mondays aren’t so popular among marketers.

Only 5% of marketers surveyed said Mondays were the best time to post on the video platform. The second least-popular day was Tuesday, followed by Wednesday.

As for the times, here’s the breakdown:

  • 6 a.m. to 9 a.m.
  • 9 p.m. to 12 a.m. (midnight)
  • 9 a.m. to 12 p.m.

Fewer than 20% of respondents said an early morning posting (between 6 a.m. and noon) offered the best results.

Does it matter what time you post on YouTube?

The answer to this is both yes and no. It matters what time you post on YouTube in the short term because it will impact how many views your video gets within the first few hours.

However, it doesn’t play a huge role in the long term. Say your video was posted at 3 a.m., that has little impact on how many views it can garner over the next couple of months or years.

Unlike a platform like Instagram where fresh content is key to success, novelty is not the biggest ranking factor on YouTube.

This means that even if your video may not perform well initially, if it’s the most relevant video to a user’s query, it can quickly gain traction.

How to Find Your Channel’s Best Time to Post

Your Analytics dashboard is the best place to go to find the most accurate and reliable data on your channel.

If your channel generates enough traffic, you’ll gain access to an advanced report which shows you when your viewers are most active on the platform. 

To access this page, follow these steps.

  • Open YouTube Studio.
  • Click on “Analytics.”
  • Open the “Audience” tab and view your report. 

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent

6 tips for wildlife videos and videographers

Posted May 6, 2022 No Comments

Shooting great wildlife footage can be quite challenging as you’re dealing with animals that can be unpredictable. The best wildlife videographers are the best because they have the right gear,, they put themselves in the best position to get the most epic shot. Here are some tips for shooting great wildlife footage.

Step 1: Make A Plan

You should set out with a basic plan, but keep it flexible so you can adjust on the fly and not get too disappointed if things don’t go your way. Observe your surroundings so you can find other vantage points if your first choice isn’t working out. If one entire location isn’t getting you any results, plan out some other places you could pick up and go to as long as you aren’t sacrificing too much time and light.

Having a basic plan can help narrow your initial focus, but allow you to make adjustments based on what the actual reality of your shooting location ends up being.

Step 2: Choose the Right Gear For the Job

The right gear isn’t always the most expensive or the most cutting-edge piece of technology available (although it can certainly help in many cases), but the best for your shooting situation. You may not be able to lug a high-end cinema camera and its tripod or gimbal 10 miles through the swamp. Similarly, having only one prime lens could severely limit the amount of footage you can capture.

Think about where you’re going, and what type of footage you’re planning on shooting, then choose the gear best suits the situation. You’ll almost always need a tripod, a stabilizer, or some other mount to keep the shots steady, which is crucial for great footage. As contributor Shannon__Wild says, “A quality, sturdy tripod is essential for this line of work.

Accessories like lens hoods can block flares, glares, and protect your lens; lens extenders can give you a longer focal range (at the expense of a couple stops of light); ND filters can allow you to shoot with a larger aperture/more shallow depth of field in brighter environments.

Step 3: Shoot With Purpose, & Tell A Story

You should always follow the basics for shooting high quality video, meaning using the rule of thirds, avoiding mid-day shooting when possible, and minimizing shakiness (among other things), but there are also additional aspects to consider when you get in position and start to hit record.

Overall, telling a story should inform a lot of your decisions when it comes to shooting wildlife. The composition, the focal length, the frame rate, etc. all contribute to how the footage is interpreted. If your story is about how fast cheetahs are, that should come across in your footage. If your story is about how cold it is where some animals live, show them in their natural surroundings.

Step 4: Don’t Ignore the Sound

Sound can be a vital part of creating an immersive viewing experience, but it’s also hard to capture sound if you’re shooting from far away with telephoto lenses. If you or other videographers are close enough to your subject to capture the sound, bring along a directional microphone (or use your camera’s shotgun mic), a wind screen, and pick up some ambience of what you’re shooting. Get the microphone as close as you can or feel comfortable doing, and see how it works. If your location is a predictable spot for the animals to be, you can even try placing a microphone there before they arrive.

If, however, gathering sound isn’t feasible due to the extra weight or the distance you are from your subjects, don’t hesitate searching through the Pond5 Sound Effects collection to find something that works. Either that or try and foley some in yourself. After all, many sounds for wildlife films are a mixture of in-studio production, pre-recorded sounds, and sounds shot on-location.

Step 5: Wait. And Then Wait Some More

Patience is the name of the game when it comes to shooting wildlife. One reason is that animals need to get comfortable with you; another is that you may need to arrive well before they do and wait for them to show up. You’ll be able to pick up on their habits, know where they’re going, and understand the bigger story. This advice works for the environment you’re filming as well. Observing the environment around you helps you to understand the terrain, the best shooting angles, and can lead to better footage all around.

As Gene Cornelius, Pond5 contributor “Mizamook” says, “luck is a factor, of course, but patience, I think, wins the day. You quickly discover that you are not patient enough as the event you’ve been waiting for happens always the moment you strike your tripod, decide to go for a break, or even turn away to fumble for a spare battery. Had you been a tad more patient, you might have had it.”

Step 6: Leave No Trace

In this entire filmmaking try not to damage the environment around you or harm the thing you’re trying to capture. This includes not littering, not walking in roped off areas and respecting barricades.

As a videographer( or videographers if your in a group) these tips will help so much and upgrade your videos.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

Will 8K Be The Future? Will It It Help Video Production

Posted April 25, 2022 No Comments

Should you consider an 8K TV? Are they the best tv’s out there? In a word: No. In two words: Not yet. You’re better off getting a high-quality 4K TV for far less money. It will look better with 99.9% of the content you put on it. That said, 8K is here, and it’s not going away, so it’s worth taking a closer look. You’ll need to look very close, as those pixels are tiny. Now this may increase your video production by using the 8K tv to show your product.

Eventually 8K will be far more mainstream. Does this mean your 4K TV is already obsolete? Should you wait to buy a new TV until 8K prices drop?

This shows the relative number of pixels in each of the major resolution formats. Not actual size of course; this is a chart not a visual representation (though it is to scale if you click on it).

Is it worth buying an 8K TV?

Here’s a quick summary of our current thinking regarding 8K TVs in early 2022.

  • Unless you have money to burn, don’t even consider buying one right now.
  • From what we’ve seen, there’s little, if any, image quality improvement over 4K TVs.
  • To get the most out of any 8K TV, you need actual 8K content (and there basically isn’t any).
  • In the next few years 8K TVs will get cheaper and perhaps actually be worth considering.

To reiterate, one of the biggest reasons 8K TVs are not as amazing as you might expect, besides their price ( less money to spend and more for your video production) is that there simply aren’t any 8K TV shows or movies to watch on them. The best you can get in most cases is 4K, so all those extra pixels of an 8K TV won’t be used to their fullest potential. 

Now that you’ve slid your wallet back into your pocket, sit back and soak in everything there is to know about 8K TVs today. 

What is 8K, and is it better than a 4K TV?

A traditional HDTV from a few years ago is 1080p, which means it has 1,920 pixels horizontally and 1,080 vertically. Many digital cinema projectors — the ones in movie theaters — have a resolution of 2,048×1,080. Because it’s common in Hollywood-speak to only refer to the horizontal resolution, they call that “2K,” ( so, not to good for your video production) but it’s basically the same as the HDTV 1080p you have at home.

The term “4K” comes from the digital cinema side, too, with a horizontal resolution of 4,096, hence “4K.” However, on the TV side, manufacturing efficiencies meant we got double the horizontal and vertical resolutions of 1080p HDTV, so 3,840×2,160 pixels. Everyone colloquially calls this “4K,” though the technical term is Ultra HD. This has four times as many pixels as 1080p HD.

Which brings us to 8K. You guessed it: twice the horizontal and vertical resolution of 4K, for a whopping 7,680×4,320 and 33,177,600 total pixels. Not only is that four times the resolution of 4K, that’s an incredible 16 times more pixels than 1080p. Or to put that differently, you could put 16 full-resolution 1080p videos on an 8K screen at the same time with no loss of quality. I’m not sure why you’d want to do this, but hey, why not?

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

What Are 360 Videos? Your Video Production?

Posted April 21, 2022 No Comments

Videographers might not be familiar with what 360 videos is, but they have likely seen it before.

It’s the type of spherical video that surrounds your entire view and captures every direction at once.

The technology behind this kind of footage has been around for years, but recent advances to smartphones and VR headsets have made this form of recording easier than ever.

What Is 360 Video?

Recording 360-degree videos can be tricky – if you do not use the right equipment, your camera may have blind spots that cannot be seen in the final product.

This is accomplished by recording the video with multiple cameras and stitching it together.

It’s possible to look up and down at once with 360 video. There are many different ways that people can take 360 videos – by using specialized equipment or just their phone camera.

It can be watched on any device and is used in VR (virtual reality) headsets to allow the viewer to explore or experience the content as if they are there.

But what exactly does this mean? How does it work? Let’s find out!

360 Video Formats

There are many different formats for 360 video ranging from mono to stereo to multi-camera setups.

The most popular type of camera used for 360 videos is an omnidirectional rig (ODR).

How To Watch 360 Degree Video?

Do you want to watch 360 degree video?

Watching a 360-degree video is not the same as watching normal videos on your phone. You need to use VR glasses or download an app that allows you to watch it on your TV screen.

In order for these types of videos to work properly, viewers need to download a special app that allows them access.

If you don’t have either of these, then the next best thing would be googling “360-degree video player” and finding one that works for you.

Why Should I Be Interested In 360° Video Now?

360° cameras are now more affordable than ever and the quality of footage is better than in previous years.

They’re a great way to capture memories, preserve moments that take place away from our screens, or even for those who want to be able to share their life with friends and family all over the world.

Since the beginning of time, humans have been in pursuit of knowledge. As technology has advanced, we have found ourselves with greater access to this knowledge.

This surge in information is now happening exponentially and at a blistering pace—so much so that people are struggling to keep up with what’s happening around them.

The 360° is an immersive video format that has been around for a few years. However, it’s just now gaining popularity with the release of affordable 360° cameras and VR headsets to make viewing these videos more user-friendly.

You can shoot them on your phone or use a device like Ricoh Theta which is small enough to bring anywhere you want! They’re perfect for travel, vacations, concerts and even weddings.

This type of content is perfect for advertising products as it makes viewers feel like they’re experiencing them firsthand with no barriers between themselves and whatever is being shown on screen.

It also has other potential uses such as showing off an event or venue before it opens its doors to guests.

Publishing Your 360° Video Content

It is time to start publishing your 360° content. The days of just posting a video and leaving it there are over, so I’ve compiled some tips for you to get started.

-Plan out the weeks ahead and post on specific days or topics in order to build up an audience  -Use hashtags like #360Video or #VRVideo in order to reach a

wider audience -Engage with your viewers by asking questions and having fun with them via social media such as Facebook Live or Instagram Live!

The way you create and publish your 360° content is just as important as the quality of the photos.

If your images are poorly edited, there will be a lot more work to do in post-production which can lead to less than stellar results.

It’s best to use high-quality editing software such as Adobe Photoshop or Lightroom for raw photo editing and then enhance them with other digital tools like filters, textures, overlays, etc.

Stitching 360° Video

It might be hard to find videos like this, but they are out there.

I’ve been learning about stitching and how it can make these videos possible. In the past few months, I have come across more interesting articles on stitching and learned new things with every one of them.

How can you stitch a 360° video? How do you create an immersive experience for the viewer? These are questions that we will answer in this post. We will go through the steps of stitching, what gear to use, and how to edit your footage so it’s seamless.

If you’re into filmmaking, then 360° video is a must. This article will help you understand the basics of stitching and offer some tips on how to make it work for your next project.

What if you could stitch together images and video from all 360° around you? That is the idea behind stitching.

This blog post will go over what stitching is and how it works as well as some of the different uses for stitching.

The Best Youtube 360 Videos For Your Video Production

You’ll have so much fun watching this one because it feels like you’re right there with him as he tries

There are many different types of videos to choose from, but some people have had trouble figuring out how to watch them in VR mode.

businesses looking to reach their target audience with innovative content strategies.

They can explore different perspectives within the video and even follow objects without moving from spot on the screen.

If you have one of these devices then YouTube is an app just for this type of viewing, YouTube 360 Video Player . So go ahead and check it out!

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

How Can Video Production Agencies Make More Sales

Posted April 14, 2022 No Comments

According to a online video viewer survey across selected countries in August 2020, over 27% of online viewers watched more than 10hrs of online videos in on a weekly basis. This is great proof that video content is becoming increasingly more popular and ever more accessible. Especially with the addition of stories on the majority of social media platforms now. Every business should be increasing its creative video marketing efforts in order to boost conversions and even sales. The importance of corporate video production is becoming prevalent in any businesses content strategy. Below we have highlighted some key points to boost sales with video production agencies.

Cracking the video content algorithms to boost sales

A lot of marketers underestimate the work that goes into creating top performing video content. While it is possible to create high-quality content on your phone, with social media becoming saturated with video production companies, just simply picking up a phone and hitting record won’t always cut it. If you truly want to see video views turn into boosts to your sales, then you must be high ranking on Google by creating engaging content, as well as creating videos your target audience actually wants to watch.

The majority of algorithms on social media are based on simple video metrics. Metrics help us determine how well something is performing. For example, tracking the level of engagement through certain actions taken on your video. Videos that have been liked, commented on or shared are considered to have a higher engagement rate and therefore will rank better in the algorithms. When creating your video content you should be thinking about these metrics. What kind of content will get your audience commenting, liking and sharing with their friends and family?

Whilst getting engagement on your video content is great, how will this help you boost sales? Having your video shown to more people increases the chance your video will help you earn conversions, as long as there is a strong CTA (call to action).

Optimising video content for Google Search

How do you make a video searchable so it has the opportunity to rank in search engine results pages? One way to do this is by adding closed captions to your videos which allows Google to understand the context of your video a lot easier. If you are uploading your videos to YouTube you have the option to add timestamps. These allow Google to show certain snippets of your video on Google search results pages that are relevant to the user’s search. You should be uploading subtitles to all your YouTube videos.

Make sure your video production agencies is optimised for Google will increase the chances of it ranking higher in search engine results. Therefore it is important to have a reason and call to action within your video to guide these organic views towards either your website or another action. For example, to purchase the product head over to our website ‘www…’ or click the link in the description.

Complement your products with video

Having videos on your product pages is a great way to boost your sales. You can fit a lot of product information into a 60-second clip. Video works especially well for higher-priced items. This is typically because the consumer will have to consider the purchase a lot more. Therefore video allows you as a business owner to show off your product in ways that images cannot. 

Things to include when filming video content for products:

  • Multiple angles of your product
  • Different versions (if applicable)
  • Main features and benefits
  • Demonstrations of the product or service in use
  • Reviews from previous customers

Thumbnails increase click-through rate

Thumbnails are a major contributor to increasing click-through rate (CTR). The higher the percentage of the click-through rate, the more views your video will receive. This is also a metric that affects whether or not your video production agencies will be shown to others. If you have many users clicking on your video the social platform will show this to more users with the same interests. Whether this is on Instagram’s explore page or YouTube’s recommended video feed. This is why you should put some effort into your thumbnails rather than just choosing a shot from the video. 

Some things to consider when creating a thumbnail are to use a template to help with consistency across your YouTube channel, stick to your branding and make sure the thumbnail is eye-catching. However, make sure the thumbnail remains relevant to the video. Miss leading titles and pictures can cause low watch times that can negatively impact the potential for it to show organically in social feeds.

Making sure your thumbnails stand out from your competitor’s videos is a great way to improve CTR. Getting more clicks will help your video be organically displayed to similar audiences. 88% of marketers state video production agencies provides them with positive ROI. In comparison to only 33% saying this in 2015. This shows if you’re not already utilising video content within your business, you could be missing out. You can start creating video content today. Read our blog on how to shoot and edit a YouTube video with just your phone. To increase your sales using video content you should be using all the tips mentioned in this blog. 

The 8-Second Rule Of Video Content Online

Posted April 12, 2022 No Comments

The human attention span is impressively short; we can decide if video production agency bothered by something within 8 seconds. Time magazine has recently revealed that attentions spans have dropped by 4 seconds in the past few years. What are the first 8 seconds of your video saying to your audience?

Video production agencys can be your best friend when it comes to boosting brand awareness and marketing. However, it has been revealed that of all your video views. Almost 20 percent of people stop watching during the first 8 seconds.

With this scary thought in mind, you should be looking closely at the first few seconds of your videos.

Think about the impact of your thumbnail. Your audience will make the decision to watch your video based on several factors, and one of the main ones is whether the very first image they see is a pleasing one or not.

Try to use a brand-specific thumbnail, if possible, this is so that your videos are easily recognised by your viewers and clients.

Moving past the still image, try to begin your video without an overly cheesy and cringe-worthy introduction. It is important to tell your viewers what they need to know, but there are many ways of doing this, so if you can try not to cop out and do the easiest and most done to death intro there is.

You also need to avoid the temptation to throw your logo on screen as soon as possible. The first couple of seconds is about engaging with the audience, by slapping your logo in the corner you will be putting off the viewer.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

5 Best Apps To Make Friends Instantly, Meet Like-Minded People

Posted April 12, 2022 No Comments

Do you find it more difficult to make friends since you become a adult? Then, you are in the right place. We will give you a list of social media apps to make friends. Using creative videos you’ll have a high chance of finding a lifelong friend.

The applications below will give you a chance to meet people based on shared interests and find like-minded friends.

Here are 5 apps to make new friends

1. UNBLND

UNBLND is a global social network that connects strangers, turning them into a authentic group of friends. You can get in touch with like-minded people based on your interests and hobbies. You get to know real people, un-blind their profile and make plans together! Are you wondering what makes this social media app different from others? Firstly, no profile picture is visible. No filtered photos or creative video, you are anonymous. People look for friends based on shared interests and their preferences. Within the UNBLND app fancy pictures, likes and popularity are useless. It’s only your true self that matters. Secondly, you cannot search for any users or groups yourself. The sophisticated algorithm will automatically suggest interest groups for you. The approach of UNBLND is as personalised and as thoughtful as possible.

You can download it on Apple Store and Google Play. 

2. Meetup

Meetup is not a dating site but designed to introduce people with a shared interest, making Meetup is one of the most effective apps for adults making new friends. Once you can find groups of people with a common interest you can join their scheduled event. You can also make plans yourself with them to go to events, movies, parties, etc. In addition, the social media platform has an integrated messenger that you can use to keep in touch with your friends at the click of a button.

 You can download it on Apple Store and Google Play.

3. We 3

We3 is another great social media app that has a different concept that also brings like-minded people in your area together. According to We3, “three” is an optimal number of people who have the greatest chances of creating a lasting friendship. To be matched, you have to quiz yourself. Deciding whether you agree, disagree, or stay neutral on each flash card shown. Based on your answers, We3 places you into a trio of people who have the highest compatibilities. The matching process considers more than 150 factors and allows you to track and manage all your shared traits and mutual interests. Another interesting fact is that all group members must have the same gender. Here you can enjoy your group chats of 3 and find your future lifelong friend.

 You can download it on Apple Store and Google Play.

4. Vingle

Vingle is more of a community-based social media app where they bring people with common interests together. After creating your account, you can search for the people according to your interests into the search section. Allowing you to follow people who love what you love. You are able to share anything from a simple question to long post. Uploads photos or a short video production.

You can download Vingle for free on Apple Store and Google Play.

5. Patook

Patook is yet another popular social app that helps you to find like-minded friends. Your matches are based on a points system. Basically, after creating your account, you are asked to rank different traits such as interests, languages, values, the range of age, etc. on your preference. Then you will be matched with those who accumulated the most points based on the traits that you ranked. It also offers you public discussion boards and feature (known as “beacons,”) that allows its users to schedule meet-ups and simply share their thoughts.

 You can download it for free on Apple Store and Google Play.

About Our Video Marketing Agency

Modus Film is a video production company based in Kent and London. Our services are nationwide and our video marketing agency can help you make some ground breaking content. If you want to discuss this further contact us or better yet see how video marketing can transform your current marketing mix. We are now fully PPE compliant. Plus we carry on working!

Do You Need to Talk to a Marketing Expert?

As video marketing experts we are specialists in all forms of video marketing. Here at Modus Film, we have completed many projects for our clients that have required us to define a digital strategy with really great results. If you want to speak to a specialist email hello@modusfilm.com or call us on 01233 273 273.

We are still an active creative marketing agency. Video production company London, Video production agency Kent.

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